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HomeMy WebLinkAbout06-22-2022 TBID Minutes Minutes – Tourism Business Improvement District Board Special Meeting of 06/22/2022 Pg. 1 Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, June 22, 2022 Special Meeting of the Tourism Business Improvement District Board CALL TO ORDER The special meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on June 22, 2022 at 10:00 a.m. by Chair David Smith. ROLL CALL Present: Chair David Smith, Vice Chair Clint Pearce, Members LeBren Harris, Pragna Patel- Mueller, and Lori Keller Absent: Member Megan Taylor Staff: Tourism Manager Molly Cano APPOINTMENT - OATH OF OFFICE – Megan Taylor Continued to next meeting due to unexpected absence of Megan Taylor. PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA Introduction of Hollie West from the SLO Chamber. --End of Public Comment-- BUSINESS ITEMS 1. 2022-24 SLO TBID MARKETING & BUSINESS PLAN APPROVAL Tourism Manager Molly Cano, and Hayley Corbett, Danni Winter, and Gabbi Hall from Noble Studios presented the draft 2022-24 SLO TBID Marketing & Business Plan. Public Comment None. --End of Public Comment-- ACTION: MOTION BY VICE CHAIR PEARCE AND SECONDED MEMBER KELLER BY CARRIED 5-0 to adopt the 2022-24 SLO TBID Marketing & Business Plan. 2. FY 22-23 PAID MEDIA PLAN Hayley Corbett and Danni Winter from Noble Studios presented the 2022-23 Paid Media Plan for Board approval. The presentation also included the consideration of the option of a media injection for the months of July and August to be funded by the FY21 fund balance in Minutes – Tourism Business Improvement District Board Meeting of 6/22/2022 Pg. 2 order to support the paid media placements in the time between the FY22-23 contract approval and funding and the end of the FY21-22 contract and paid media budget. The options included pausing paid media for July and August; prepaying for the months of July and August for the paid media only which was $39,500 for the media spend; or an added media injection $39,500 with management fees of $5,925 (total investment of $45,425). The Board discussed the plan and options. Overall the full committee was supportive of the FY22-23 paid media plan and approach. When the discussion related to the options for the July and August media payment, Board Member Patel-Mueller expressed support only for the prepaid option. There was not consensus on that approach from the other Board Members. Public Comment None. --End of Public Comment-- ACTION: MOTION BY VICE CHAIR PEARCE AND SECONDED MEMBER KELLER BY CARRIED 4-1 (MEMBER PATEL-MUELLER voting No) to approve the 2022-23 Paid Media Plan and the $45,425 investment in media injection from paid for from through the fund balance, as presented at the meeting. 3. THE MIDWEEKEND SUMMER PROMOTION Tourism Manager Molly Cano, and Gabbi Hall and Danni Winter from Noble Studios presented a proposal for a midweek summer promotion to be funded from remaining winter Midweekend promotion allocation and the FY 21 fund balance for the Board’s consideration. The plan included the addition of a paid media budget, media management, and creative services with Noble Studios to execute the creative and paid media portion of the program. Public Comment None. --End of Public Comment-- ACTION: MOTION BY MEMBER PATEL-MUELLER AND SECONDED MEMBER KELLER BY CARRIED 5-0 to approve the Midweekend Summer Promotion as presented including $41,500 for the paid media budget and management and creative services with Noble Studios. 4. SLO TBID BRAND SENTIMENT RESEARCH FINDINGS Noble Studios and Mark Wiser, Wiser Research presented the second phase SLO TBID Brand Sentiment research findings for the Board’s review and discussion. Public Comment None. --End of Public Comment-- ACTION: This item was received and filed. ADJOURNMENT Minutes – Tourism Business Improvement District Board Meeting of 6/22/2022 Pg. 3 The meeting was adjourned at 11:50 a.m. The next Tourism Business Improvement District Board Regular meeting is scheduled for July 13, 2022 at 10:00 a.m. held at City Hall. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:06-13-2022