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Minutes – Tourism Business Improvement District Board Special Meeting of 07/27/2022 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, June 27, 2022
Special Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The special meeting of the San Luis Obispo Tourism Business Improvement District Board was
called to order on June 27, 2022 at 10:06 a.m. by Vice Chair Clint Pearce with Board Member
Keller participating remotely.
ROLL CALL
Present: Vice Chair Clint Pearce, Members LeBren Harris, Megan Taylor and Lori Keller
Absent: Member Pragna Patel-Mueller
Staff: Tourism Manager Molly Cano
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
Introduction of Julia Pavelko, Visitor Center Manager.
--End of Public Comment--
APPOINTMENT - OATH OF OFFICE – Megan Taylor
Deputy City Clerk Kevin Christian administered the Oath of Office to Megan Taylor.
CONSENT ITEMS
C.1 Minutes of the Special Meeting on Thursday, June 9, 2022 and minutes of the Special
Meeting on June 22, 2022
C.2 Smith Travel Report
C.3 Transient Occupancy Tax (TOT) Report
C.4 Chamber Public Relations Monthly Report
C.5 Chamber Guest Services Monthly Report
C.6 Noble Studios & DCI Marketing Monthly Report
C.7 Badger Branding Organic Social Report
C.8 Notice of Recruitment
ACTION: MOTION BY MEMBER LEBREN HARRIS AND SECONDED BY MEMBER TAYLOR
CARRIED 4-0-1 to approve the Consent Agenda Items C1 through C8.
Minutes – Tourism Business Improvement District Board Meeting of 7/27/2022 Pg. 2
PRESENTATIONS
1. MARKETING SERVICES ANNUAL REPORT
Hayley Corbett, Danni Winter and Gabbi Hall from Noble Studios and Elizabeth Borsting DCI
presented the Q4 and end of year activity highlights and results data for the 2021-22
marketing agency contracted work.
ACTION: This item was received and filed.
2. CONTENT MARKETING ANNUAL REPORT
Badger Branding presented the Q4 and the end of year activity highlights and results data
for the 2021-22 content marketing contracted work.
ACTION: This item was received and filed.
3. PUBLIC RELATIONS & GUEST SERVICES ANNUAL REPORT
Jim Dantona, Hollie West and Dusty Colyer-Worth of San Luis Obispo Chamber of
Commerce presented the end of year activity highlights and results data for the 2021-22
Guest Services and Public Relations contracted work.
ACTION: This item was received and filed.
.
BUSINESS ITEMS
1. TBID BOARD APPOINTMENTS
The Board will discussed the vacancies in the TBID Board Chair, Vice Chair and PCC
liaison roles and the responsibilities for the members who take the roles.
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY MEMBER KELLER AND SECONDED BY MEMBER TAYLOR
CARRIED 4-0-1 to appoint Vice Chair Pearce as Chair, Member LeBren-Harris as Vice
Chair and Chair Pearce as PCC Liaison.
2. SUMMER MIDWEEKEND PROMOTION UPDATE
Tourism Manager Cano updated the Board in on the status of the Midweekend Summer
promotion and consider additional budget allocation.
Public Comment
None.
--End of Public Comment--
Minutes – Tourism Business Improvement District Board Meeting of 7/27/2022 Pg. 3
ACTION: MOTION BY VICE CHAIR LEBREN-HARRIS AND SECONDED MEMBER
KELLER BY CARRIED 4-0-1 to approve increasing the budget by $13,000 from the fund
balance for the promotion qualifications.
3. VISIT SLO BRAND BOOK
Hayley Corbett, B.C. LeDoux, Gabbi Hall and Razib Hossain, from Noble Studios presented
the Visit San Luis Obispo Brand Book for the Board's review and adoption.
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY MEMBER TAYLOR AND SECONDED BY MEMBER KELLER
CARRIED 4-0-1 to approve the Visit San Luis Obispo Brand Book.
4. WEBSITE REDESIGN PROJECT
Hayley Corbett and Gabbi Hall from Noble Studios presented the website audit findings and
recommendation for the Board's review and consideration as follow up from the April Board
meeting.
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY MEMBER LEBREN-HARRIS AND SECONDED BY MEMBER
TAYLOR CARRIED 4-0-1 to approve the allocation of $200,000 plus the contingency of
$20,000 if needed for the website redesign project with Noble Studios.
ADJOURNMENT
The meeting was adjourned at 12:11 p.m. The next Tourism Business Improvement District Board
Regular meeting is scheduled for August 10, 2022 at 10:00 a.m. held at City Hall.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 08/10/2022