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Minutes – Tourism Business Improvement District Board Special Meeting of 08/10/2022 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, August 10, 2022
Special Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The special meeting of the San Luis Obispo Tourism Business Improvement District Board was
called to order on August 10, 2022 at 10:06 a.m. by Chair Clint Pearce.
ROLL CALL
Present: Chair Clint Pearce, Vice Chair LeBren Harris, Members Megan Taylor and Lori Keller
Absent: Member Pragna Patel-Mueller
Staff: Tourism Manager Molly Cano
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
C.1 Minutes of the Special Meeting on July 27, 2022
C.2 Smith Travel Report
C.3 Transient Occupancy Tax (TOT) Report
C.4 Chamber Public Relations Monthly Report
C.5 Chamber Guest Services Monthly Report
C.6 Noble Studios & DCI Marketing Monthly Report
C.7 Badger Branding Organic Social Report
ACTION: MOTION BY VICE CHAIR LEBREN HARRIS AND SECONDED BY MEMBER TAYLOR
CARRIED 4-0-1 to approve the Consent Agenda Items C1 through C8.
PRESENTATIONS
1. CAL POLY ATHLETICS YEAR END REPORT
Heather Hellman, Cal Poly Athletics and Ashleigh Horstmann presented the end of year
activity highlights for the 2021-22 sponsorship partnership.
ACTION: This item was received and filed.
Minutes – Tourism Business Improvement District Board Meeting of 8/10/2022 Pg. 2
2. VISIT CALIFORNIA LUXURY FORUM
Cathy Cartier, Visit SLO CAL presented information on the Visit California Luxury Forum
taking place October 23 - 26, 2022 throughout SLO CAL.
ACTION: This item was received and filed.
3. BRAND CAMPAIGN EVOLUTION PLAN
Hayley Corbett, Gabbi Hall Noble Studios will present the plan to evolve the brand campaign
based on the brand research findings and campaign performance insights, as was identified
in the adopted FY 22-24 SLO TBID Strategic Business and Marketing Plan.
ACTION: This item was received and filed.
.
BUSINESS ITEMS
1. VISIT CALIFORNIA MEDIA MISSION PARTICIPATION
Molly Cano, Tourism Manager presented the participation opportunity with Visit California for
the Pacific Northwest Media Mission.
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY VICE CHAIR LEBREN-HARRIS AND SECONDED BY MEMBER
TAYLOR CARRIED 4-0-1 to approve the budget allocation of up to $7500 from the
tradeshow budget for the full opportunity.
1. FY 21-22 TBID ANNUAL REPORT PREPARATION AND TIMELINE
Tourism Manager Cano presented the proposed format for the TBID’s written annual report
and visual sizzle reel to the City Council to be presented on October 18, 2022.
Public Comment
None.
--End of Public Comment--
ACTION: By consensus the Board directed to maintain subject areas and simplify the sizzle
reel.
TBID LIAISON REPORTS AND COMMUNICATION
1. HOTELIER UPDATE – The Board will reassign the liaison property list at the next meeting.
2. PCC UPDATE – No update as the PCC meeting was cancelled.
3. VISIT SLO CAL UPDATE – Chair Pearce provide an update.
Minutes – Tourism Business Improvement District Board Meeting of 8/10/2022 Pg. 3
4. TOURISM PROGRAM UPDATE – Molly Cano, Tourism Manager provided an update on the
Tourism program.
ADJOURNMENT
The meeting was adjourned at 11:40 a.m. The next Tourism Business Improvement District Board
special meeting is scheduled for August 24, 2022 at 10:00 a.m. held at The Kinney.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 08/24/2022