Loading...
HomeMy WebLinkAbout08-24-2022 TBID Minutes Minutes – Tourism Business Improvement District Board Special Meeting of 08/24/2022 Pg. 1 Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, August 24, 2022 Special Meeting of the Tourism Business Improvement District Board CALL TO ORDER The special meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on August 24, 2022 at 10:06 a.m. by Chair Clint Pearce. ROLL CALL Present: Chair Clint Pearce, Vice Chair LeBren Harris, Members Megan Taylor, Pragna Patel- Mueller and Lori Keller Absent: None Staff: Tourism Manager Molly Cano PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None --End of Public Comment-- BUSINESS ITEMS 1. PAID MEDIA OPPORTUNITIES Danni Winter Noble Studios presented the details of a paid partnership opportunity with Sunset Magazine as well as the Visit California co-op for the Board's review and approval. The funding for both opportunities would come from the existing paid media budget managed by Noble Studios. Public Comment None. --End of Public Comment-- ACTION: MOTION BY MEMBER PATEL-MUELLER AND SECONDED BY VICE CHAIR HARRIS CARRIED 5-0 to approve the partnership. 2. CONTENT BRAINSTORM Gabbi Hall, Noble Studios led a brainstorming activity focused around generating content ideas for each of Visit San Luis Obispo’s primary audience segments as identified in the adopted FY22-24 SLO TBID Strategic Business & Marketing Plan. Public Comment None. Minutes – Tourism Business Improvement District Board Meeting of 8/24/2022 Pg. 2 --End of Public Comment-- 3. SUSTAINABILITY BRAINSTORM Danni Winter, Noble Studios led a discussion on opportunities for Sustainable SLO and the Keys for Trees programs in the coming year. Public Comment None. --End of Public Comment-- ACTION: The following ideas were provided: • Look for opportunities to include the lodging properties • Explore a partner toolkit • Create promotional content around the promotion to keep it fresh • Leverage Board Liaisons for connection with hotels 4. MIDWEEKEND CONSTITUENT RELATIONS BRAINSTORM Molly Cano, Tourism Manager and Gabbi Hall, Noble Studios led the discussion on opportunities to further incentivize and improve constituent participation for future Midweekend promotional campaigns. Public Comment None. --End of Public Comment-- ACTION: The following ideas were provided: • Continue to find ways to get more properties involved • Expand the toolkit to general resources like email copy, promotion graphics are not as useful • Leverage Board Liaisons for connection with hotels ADJOURNMENT The special meeting was adjourned at 11:45 a.m. The next Tourism Business Improvement District Board Regular meeting is scheduled for September 14, 2022 at 10:00 a.m. held at City Hall. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 09-14-2022