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Minutes – Tourism Business Improvement District Board Special Meeting of 09/14/2022 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, September 14, 2022
Regular Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The special meeting of the San Luis Obispo Tourism Business Improvement District Board was
called to order on September 14, 2022, at 10:00 a.m. by Chair Clint Pearce.
ROLL CALL
Present: Chair Clint Pearce, Vice Chair LeBren Harris, Members Lydia Bates, Megan Taylor,
Pashant Patel, Pragna Patel-Mueller, and Lori Keller
Absent: None.
Staff: Tourism Manager Molly Cano
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
APPOINTMENT - OATH OF OFFICE
City Clerk Teresa Purrington administered the Oath of Office to Lydia Bates and Prashant Patel.
CONSENT ITEMS
C.1 Minutes of TBID Meeting on August 10, 2022 and Special Meeting on August 24, 2022
C.2 Smith Travel Report
C.3 Transient Occupancy Tax (TOT) Report
C.4 Chamber Public Relations Monthly Report
C.5 Chamber Guest Services Monthly Report
C.6 Noble Studios & DCI Marketing Monthly Report
C.7 Badger Branding Organic Social Report
ACTION: MOTION BY MEMBER KELLER AND SECONDED BY VICE CHAIR LEBREN HARRIS
CARRIED 7-0 to approve the Consent Agenda Items C1 through C7.
Minutes – Tourism Business Improvement District Board Meeting of 9/14/2022 Pg. 2
BUSINESS ITEMS
1. FY 21-22 TBID ANNUAL REPORT
Tourism Manager Cano reviewed the draft FY 2021-22 TBID annual report.
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY MEMBER KELLER AND SECONDED BY MEMBER BATES
CARRIED 6:1:0 (No Vote from Member Patel-Mueller) to approve the 2021-22 annual report
for submission to Council and recommend the continuation of the TBID for fiscal year 2022-
23, with the following changes to the annual report:
• A note about the new hotels had that opened.
2. FY 21-22 PAID MEDIA BUDGET CARRYOVER CONSIDERATION
Hayley Corbett, Noble Studios reviewed remaining paid media funds from FY 2021-22.
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY MEMBER PATEL-MUELLER AND SECONDED BY MEMBER
KELLER CARRIED 7-0 to recommendation to approve to carryover $5,595.37 for FY22-23
paid media, leveraging the additional $500 to cover rate increases for 3rd Party Technology
fees this fiscal year.
3. CCTC DIGITAL CO-OP CAMPAIGN CONSIDERATION
Tourism Manager Cano presented the co-op packages for the Central Coast digital
advertising campaign in partnership with CCTC and within the available TBID co-op budget
for the Board’s review and approval.
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY MEMBER KELLER AND SECONDED BY MEMBER BATES
CARRIED 7-0 to approve funding in the amount of $9,000 for the Central Coast digital
advertising campaign.
4. BOARD LIAISON PROGRAM AND ASSIGNMENTS
The Board discussed and assigned property liaisons for FY23.
Public Comment
None.
Minutes – Tourism Business Improvement District Board Meeting of 9/14/2022 Pg. 3
--End of Public Comment--
ACTION: By consensus the Board provided consensus comments regarding hosting an
event to provide information to the other properties about what the TBID is doing. Members
Patel, Bates and Keller volunteered to serve on a planning committee. The Board also
asked Tourism Manager Cano to assign remaining liaison properties.
TBID LIAISON REPORTS AND COMMUNICATION
1. HOTELIER UPDATE – None.
2. PCC UPDATE – Meeting Minutes: None.
3. VISIT SLO CAL UPDATE – Chair Pearce and Tourism Manager Cano provided an update on
projects.
4. TOURISM PROGRAM UPDATE – Tourism Manager Cano provided an update on the tourism
program.
ADJOURNMENT
The meeting was adjourned at 11:42 a.m. The next Tourism Business Improvement District Board
Special meeting is scheduled for September 28, 2022 at 10:00 a.m. held at City Hall.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 09-28-2022