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Minutes – Tourism Business Improvement District Board Special Meeting of 09/28/2022 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, September 28, 2022
Regular Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The special meeting of the San Luis Obispo Tourism Business Improvement District Board was
called to order on September 28, 2022, at 10:00 a.m. by Chair Clint Pearce.
ROLL CALL
Present: Chair Clint Pearce, Members Lydia Bates, Pashant Patel, Megan Taylor and Lori
Keller
Absent: Vice Chair LeBren Harris, and Member Pragna Patel-Mueller
Staff: Tourism Manager Molly Cano
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
BUSINESS ITEMS
1. Q2 PLANNING + MEDIA PLAN REVIEW & APPROVAL
Danni Winter, Noble Studios presented the Q2 media plan to the Board for review and
approval.
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY MEMBER KELLER AND SECONDED BY MEMBER PATEL
CARRIED 5-0 (With Vice Chair LeBren-Harris and Member Patel-Mueller absent) to approve
the Q2 media plan as presented.
2. VISIT SLO EMAIL DISCOVERY REPORT
Hayley Corbett, Sarah Perry and Gabbi Hall Noble Studios presented the discovery insights
and findings for the Visit San Luis Obispo Expanded Email Strategy project for the Board’s
review and direction.
Public Comment
None.
Minutes – Tourism Business Improvement District Board Meeting of 9/28/2022 Pg. 2
--End of Public Comment--
ACTION: MOTION BY MEMBER BATES AND SECONDED BY MEMBER TAYLOR
CARRIED 5-0 (With Vice Chair LeBren-Harris and Member Patel-Mueller absent) to
recommendation to approve moving forward to Phase 2 implementation.
3. LUXURY FORUM UPDATE
Tourism Manager Molly Cano presented an update on the Visit California Luxury Forum and
consideration for funding support of the experiences in San Luis Obispo.
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY MEMBER PATEL AND SECONDED BY MEMBER TAYLOR
CARRIED 5-0 (With Vice Chair LeBren-Harris and Member Patel-Mueller absent) to approve
the following funding: $10,000 for event production support and $5,000 for the purchase of
the SLO Market tote from the budget line items proposed.
ADJOURNMENT
The meeting was adjourned at 11:30 a.m. The next Tourism Business Improvement District Board
meeting is scheduled for October 12, 2022 at 10:00 a.m. held at City Hall.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 10-12-2022