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Minutes – Tourism Business Improvement District Board Meeting of 10/12/2022 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, October 12, 2022
Regular Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was
called to order on October 12, 2022, at 10:00 a.m. by Vice Chair Le Bren-Harris.
ROLL CALL
Present: Chair Clint Pearce (arrived at 10:42 AM), Vice Chair LeBren Harris Members Lydia
Bates, Pashant Patel, Pragna Patel-Mueller and Lori Keller
Absent: Member Megan Taylor
Staff: Tourism Manager Molly Cano
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
ACTION: MOTION BY MEMBER PATEL AND SECONDED BY MEMBER KELLER CARRIED
5-0 (With Chair Pearce and Member Taylor absent) to approve the Consent Agenda Items C.1
through C.7.
C.1 Minutes of TBID Meeting on September 14, 2022 and Special Meeting on September 28,
2022
C.2 Smith Travel Report
C.3 Transient Occupancy Tax (TOT) Report
C.4 Chamber Public Relations Monthly Report
C.5 Chamber Guest Services Monthly Report
C.6 Noble Studios & DCI Marketing Monthly Report
C.7 Badger Branding Organic Social Report
Minutes – Tourism Business Improvement District Board Meeting of 10/12/2022 Pg. 2
PRESENTATIONS
1. 2023-25 COUNCIL GOAL SETTING PROCESS
Principal Budget Analyst, Natalie Harnett presented the 2023-25 Financial Planning process
including the instructions for Advisory Body input for the City Council goal-setting portion of
the effort.
ACTION: No action taken on this item.
2. MARKETING SERVICES QUARTER REPORT
Hayley Corbett, Danni Winter, Gabbi Hall Noble Studios and DCI presented the first quarter
report for the marketing activities for the SLO TBID.
ACTION: No action taken on this item.
3. PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT
Hollie West and Jim Dantona, SLO Chamber presented the first quarter report on the Public
Relations and Guest Services contract activities with the SLO TBID.
ACTION: No action taken on this item.
4. CONTENT MARKETING QUARTER REPORT
Katy McGrath, Badger Branding will present the first quarter report for the content marketing
support and organic social media activities with the SLO TBID.
ACTION: No action taken on this item.
BUSINESS ITEMS
1. VISIT SLO EMAIL TEMPLATE PRESENTATION
Gabbi Hall, Noble Studios presented the new Visit San Luis Obispo master email template
for the Board's review and feedback.
Public Comment
None.
--End of Public Comment--
ACTION: By consensus the Board provided direction to move forward with the templates as
presented.
2. FY 21-22 TBID ANNUAL REPORT HIGHLIGHT VIDEO 5 mins
Gabbi Hall from Noble Studios and Tourism Manager Molly Cano presented the TBID FY
21-22 Annual Report highlight video for the Board’s review. The highlight video will be
presented to City Council on October 18, 2022.
Minutes – Tourism Business Improvement District Board Meeting of 10/12/2022 Pg. 3
Public Comment
None.
--End of Public Comment--
ACTION: By consensus the Board provided direction to move forward with the highlight
video with a few minor changes.
TBID LIAISON REPORTS AND COMMUNICATION
1. HOTELIER UPDATE – The Board reviewed the Liaison assignments.
2. PCC UPDATE – Meeting Minutes: September 14, 2022
3. VISIT SLO CAL UPDATE – Chair Pearce provided an update from Visit SLO CAL meeting
4. TOURISM PROGRAM UPDATE – Tourism Manager Molly Cano provided an update on the
Tourism program.
ADJOURNMENT
The meeting was adjourned at 11:58 a.m. The next Tourism Business Improvement District Board
meeting is scheduled for October 26, 2022 at 10:00 a.m. held at City Hall.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 10-26-2022