HomeMy WebLinkAbout01-04-2023 HRC Agenda Packet
Human Relations Commission
AGENDA
Wednesday, January 4, 2023, 5:00 p.m.
Council Chambers, 990 Palm Street, San Luis Obispo
The City of San Luis Obispo has returned to in-person meetings. Zoom participation will not be
supported. For those attending in-person, City facilities will be at limited capacity and masks are
strongly recommended.
INSTRUCTIONS FOR PUBLIC COMMENT:
Public Comment prior to the meeting (must be received 3 hours in advance of the meeting):
Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990
Palm Street, San Luis Obispo, California, 93401.
Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your
email, please include the date of the meeting and the item number (if applicable). Emails will not
be read aloud during the meeting.
Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the
agenda item number you are calling about, and leave your comment. Verbal comments must be
limited to 3 minutes. Voicemails will not be played during the meeting.
*All correspondence will be archived and distributed to members, however, submissions received
after the deadline will not be processed until the following day.
Public Comment during the meeting:
Meetings have returned to an in-person format. To provide public comment during the meeting,
you must be present at the meeting location.
Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy,
Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire
to utilize electronic visual aids to supplement their oral presentation are encouraged to provide
display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the
City Clerk's Office at cityclerk@slocity.org or (805) 781-7114.
Pages
1.CALL TO ORDER
Chair Colyer-Worth will call the Regular Meeting of the Human Relations
Commission to order.
2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
The public is encouraged to submit comments on any subject within the
jurisdiction of the Human Relations Commission that does not appear on this
agenda. Although the Commission will not take action on items presented during
the Public Comment Period, the Chair may direct staff to place an item on a
future agenda for discussion.
3.CONSENT
Matters appearing on the Consent Calendar are expected to be non-
controversial and will be acted upon at one time. A member of the public may
request the Human Relations Commission to pull an item for discussion. The
public may comment on any and all items on the Consent Agenda within the
three-minute time limit.
3.a CONSIDERATION OF MINUTES - DECEMBER 7, 2022 HUMAN
RELATIONS COMMISSION MINUTES
5
Recommendation:
To approve the Human Relations Commission Minutes of December 7,
2022.
4.BUSINESS ITEMS
4.a STUDY SESSION ON THE PUBLIC ENGAGEMENT MANUAL
PROJECT UPDATE
11
Recommendation:
Receive a presentation from Public Communication Manager Whitney
Szentesi pertaining to the Public Engagement Manual Project and hold
a Study Session to provide feedback.
4.b HUMAN SERVICES GRANT SUBCOMMITTEE ASSIGNMENTS 43
Recommendation:
Assign three (3) Human Relations Commissioners to the 2023-2024
Human Services Grant Subcommittee to review applications and make
funding recommendations to the HRC as a whole
4.c STUDY SESSION ON THE DEVELOPMENT OF A DIVERSITY,
EQUITY, AND INCLUSION AND ECONOMIC DEVELOPMENT
BUSINESS GRANT PROJECT PLAN
45
Recommendation:
Hold a Study Session to provide feedback to staff for the development
of a Diversity, Equity, and Inclusion and Economic Development
Business Grant Project Plan.
4.d APPROVE COMMISSIONER LIAISON ASSIGNMENTS FOR
RECIPIENTS OF GRANTS-IN-AID FUNDING
51
Recommendation:
Assign HRC Commissioners to serve as liaisons to all Grants-in-Aid
Grant recipients.
5.COMMENT AND DISCUSSION
5.a STAFF & COMMISSIONER UPDATES AND AGENDA FORECAST
Receive a brief update from Diversity, Equity, and Inclusion
Management Fellow Matthew Melendrez.
6.ADJOURNMENT
The next Regular Meeting of the Human Relations Commission is scheduled for
February 1, 2023 at 5:00 p.m. in the Council Hearing Room at City Hall, 990
Palm Street, San Luis Obispo.
LISTENING ASSISTIVE DEVICES are available -- see the Clerk
The City of San Luis Obispo wishes to make all of its public meetings accessible
to the public. Upon request, this agenda will be made available in appropriate
alternative formats to persons with disabilities. Any person with a disability who
requires a modification or accommodation in order to participate in a meeting
should direct such request to the City Clerk’s Office at (805) 781-7114 at least
48 hours before the meeting, if possible. Telecommunications Device for the
Deaf (805) 781-7410.
Agenda related writings or documents provided to the Human Relations
Commission are available for public inspection on the City’s website, under the
Public Meeting Agendas web page: https://www.slocity.org/government/mayor-
and-city-council/agendas-and-minutes. Meeting audio recordings can be found
on the City’s website:
http://opengov.slocity.org/WebLink/Browse.aspx?id=60981&dbid=0&repo=CityCl
erk
1
Human Relations Commission Minutes
December 7, 2022, 5:00 p.m.
Council Hearing Room, 990 Palm Street, San Luis Obispo
Human Relations
Commissioners
Present:
Commissioner Catuih Campos, Commissioner Megan Souza,
Vice Chair Angie Kasprzak, Chair Dusty Colyer-Worth
Human Relations
Commissioners
Absent:
Commissioner Stephanie Carlotti, Commissioner Jesse
Grothaus, Commissioner Taryn Warrecker
City Staff Present: Deputy City Manager Greg Hermann, Diversity, Equity, and
Inclusion Management Fellow Matthew Melendrez
_____________________________________________________________________
1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Human Relations Commission was
called to order on December 7, 2022 at 5:00 p.m. in the Council Hearing Room a t
City Hall, 990 Palm Street, San Luis Obispo, by Chair Colyer-Worth.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3. CONSENT
3.a CONSIDERATION OF MINUTES - NOVEMBER 2, 2022 HUMAN
RELATIONS COMMISSION MINUTES
Motion By Commissioner Souza
Second By Commissioner Campos
To approve the Human Relations Commission Minutes of November 2, 2022.
Ayes (4): Commissioner Campos, Commissioner Souza, Vice Chair
Kasprzak, and Chair Colyer-Worth
Absent (3): Commissioner Carlotti, Commissioner Grothaus, and
Commissioner Warrecker
CARRIED (4 to 0)
Page 5 of 52
2
4. BUSINESS ITEMS
4.a CONSIDERATION OF THE 2023-24 COMMUNITY DEVELOPMENT
BLOCK GRANT FUNDING RECOMMENDATIONS
Assistant Planer Owen Goode and Deputy City Manager Greg Hermann
presented the staff report and responded to Commission inquiries.
Chair Colyer-Worth opened Public Comment
Public Comments:
Devon McQuarde
Scott Smith
--End of Public Comment--
Chair Colyer-Worth closed Public Comment
Motion By Commissioner Souza
Second By Vice Chair Kasprzak
The Human Relations Commission reviewed the funding
recommendations for the 2023-24 Community Development Block Grant
Program and recommends the City Council approve them as presented.
Ayes (4): Commissioner Campos, Commissioner Souza, Vice Chair
Kasprzak, and Chair Colyer-Worth
Absent (3): Commissioner Carlotti, Commissioner Grothaus, and
Commissioner Warrecker
CARRIED (4 to 0)
4.b PRESENTATION ON CURRENT INITIATIVES REGARDING SUSTAINABILITY,
CLIMATE ACTION, AND DIVERSITY, EQUITY, AND INCLUSION
Sustainability Manager Chris Read provided a presentation on the Office
of Sustainability and Natural Resources current initiatives regarding
sustainability, climate action, and their intersections with diversity, equity,
and inclusion.
Chair Colyer-Worth opened Public Comment
Public Comments:
None
--End of Public Comment--
Chair Colyer-Worth closed Public Comment
Page 6 of 52
3
Action: The Human Relations Commission received a presentation from
the staff in the Office of Sustainability and Natural Resources on their
current initiatives regarding sustainability, climate action, and their
intersections with diversity, equity, and inclusion. This was an
informational item; no formal action was taken.
4.c ASSIGN HUMAN RELATIONS COMMISSIONER LIAISONS TO
RECIPIENTS OF GRANTS-IN-AID AND DIVERSITY, EQUITY, AND
INCLUSION GRANT FUNDING
Deputy City Manager Greg Hermann and DEI Management Fellow
Matthew Melendrez presented the staff report and responded to
Commission inquiries.
Chair Colyer-Worth opened Public Comment
Public Comments:
None
--End of Public Comment--
Chair Colyer-Worth closed Public Comment
Motion By Commissioner Souza
Second By Commissioner Campos
Approve the following assignments of Human Relations Commissioners to
serve as liaisons to organizations that have been selected to receive
Grants-In-Aid and Diversity, Equity, and Inclusion Grant funding:
Commissioner
Name Organization Name
Angie
Kasprzak GALA Pride & Diversity
Angie
Kasprzak Richard Poncho Gonzalez Youth Foundation
Angie
Kasprzak San Luis Coastal Education Foundation
Catuih
Campos
Central Coast Coalition for Undocumented Student
Success
Catuih
Campos SLO County UndocuSupport
Catuih
Campos Hospice of San Luis Obispo County
Page 7 of 52
4
Commissioner
Name Organization Name
Dusty
Colyer-Worth Downtown SLO
Dusty
Colyer-Worth Leadership SLO
Dusty
Colyer-Worth R.A.C.E. Matter SLO
Jesse
Grothaus Boys & Girls Club
Jesse
Grothaus Independent Living Resource Center, INC
Jesse
Grothaus SLO Noor Foundation
Megan
Souza Restorative Partners
Megan
Souza SLOMA
Megan
Souza City Farm SLO
Stephanie
Carlotti Diversity Coalition
Stephanie
Carlotti San Luis Obispo Hillel
Stephanie
Carlotti San Luis Obispo International Film Festival
Taryn
Warrecker Asian American & Pacific Islanders of SLO
Taryn
Warrecker CASA
Taryn
Warrecker Transitions Mental Health Association
Ayes (4): Commissioner Campos, Commissioner Souza, Vice Chair
Kasprzak, and Chair Colyer-Worth
Absent (3): Commissioner Carlotti, Commissioner Grothaus, and
Commissioner Warrecker
CARRIED (4 to 0)
Page 8 of 52
5
5. COMMENT AND DISCUSSION
5.a STAFF & COMMISSIONER UPDATES AND AGENDA FORECAST
Deputy City Manager Greg Hermann and Diversity, Equity, and Inclusion
Management Fellow Matthew Melendrez provided an update of upcoming
projects.
6. ADJOURNMENT
The meeting was adjourned at 6:16 p.m. The next Regular Meeting of the Human
Relations Commission is scheduled for January 4, 2023 at 5:00 p.m. in the
Council Chambers at City Hall, 990 Palm Street, San Luis Obispo.
_________________________
APPROVED BY HUMAN RELATIONS COMMISSION: XX/XX/2023
Page 9 of 52
Page 10 of 52
Item 4a
Human Relations Commission
Agenda Report
For Agenda of: 1/4/2023
Item Number: 4a
FROM: Matthew Melendrez, Diversity, Equity, and Inclusion Management Fellow
Phone Number: (805) 781-7073
E-mail: mmelendr@slocity.org
SUBJECT: STUDY SESSION ON THE PUBLIC ENGAGEMENT MANUAL PROJECT
UPDATE
RECOMMENDATION
Receive a presentation from Public Communication Manager Whitney Szentesi
pertaining to the Public Engagement Manual Project and provide feedback.
BACKGROUND
The City of San Luis Obispo has an official, formal guide for staff to use when reaching
out to and engaging the community on all levels of policies, projects and services. This
guide is called the Public Engagement & Noticing (PEN) Manual. The document serves
as the guiding framework for all City departments to participate in meaningful two-way
communication with the public on all aspects of City governance and delivery of services.
The manual was created in response to community desires for clarity, wider noticing and
a consistent citywide approach to public outreach.
The PEN Manual contains an Action Plan Matrix that can help staff decide what level of
engagement is right for the given situation, outreach tools, lists of audiences to consider,
best practices for community outreach events and activities, templates for consistency,
and a list of venues that work well for community participation.
City Council approved the PEN Manual in November 2015 to bring consistenc y to the
City’s messaging, and to refine and set community expectations for how the City will
engage and notify the public moving forward. Since then, this manual has been
recognized as a model for other cities to replicate when engaging the public.
Unfortunately, since then there has also been employee turnover, a global pandemic that
forever changed the way the City engaged the community, and civil unrest at a national
level. During this time, the City’s major goals also shifted to support diversity, equity, and
inclusion initiatives.
In response to our commitment to making San Luis Obispo a more welcoming and
inclusive city for all, the City continues to develop programs and policies to support
diversity, equity, and inclusion initiatives and advance t he recommendations of the City’s
DEI Task Force.
Page 11 of 52
Item 4a
As part of its efforts to increase access, inclusion and support for underrepresented
communities, the City is working to revise and expand existing practices and programs.
The goals are to (1) increase and diversify the community members who understand,
navigate, feel connected to, and actively participate in the systems essential to creating
meaningful improvements in the City, (2) increase understanding of the needs and ways
to support undocumented residents, and (3) enlist efforts to ensure they know they are
eligible for and how to receive City services.
One work effort around this strategy is to update the City's formal PEN Manual as well as
other public outreach processes and input efforts to increase diverse participation.
Community outreach and education opportunities should include multi -lingual options for
both written materials and in-person engagement. The events should also include
demographic surveys as part of community outreach events to ensu re that participants
are representative of the demographic makeup (e.g., race, age, ethnicity) of the city’s
population as a whole. By updating the PEN Manual framework, City staff will have a
better understanding of how to provide opportunities for commun ity organizations and
other stakeholders to review strategy details before implementation.
NEXT STEPS
Provide feedback on the PEN Manual and propose improvements that can help the City
increase diverse participation. City staff will then update City's formal Public Engagement
& Noticing (PEN) procedures and identify additional costs needed to implement.
ATTACHMENTS
A - Public Engagement and Noticing Manual 2015
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PUBLIC ENGAGEMENT AND
NOTICING MANUAL
NOVEMBER 2015
2.1
Page 13 of 52
Page 14 of 52
TABLE OF CONTENTS
INTRODUCTION ................................................................................2
HOW TO USE THE TOOLKIT ........................................................4
TOOLKIT ...............................................................................................5
Action Plan Matrix ..............................................................................5
Outreach Tools ...................................................................................6
Audience ..............................................................................................7
Media Contacts List ..........................................................................9
COMMUNITY EVENT .................................................................11
Workshop .............................................................................................11
Neighborhood Meetings ...............................................................12
Open House ......................................................................................13
Open City Hall ...................................................................................14
GLOSSARY ........................................................................................15
TEMPLATES ......................................................................................19
E-Notification ................................................................................20
Fact Sheet ..........................................................................................21
Flyer .....................................................................................................22
Paid Ad ...............................................................................................23
Postcard .............................................................................................24
Signage ..............................................................................................25
Survey .................................................................................................26
VENUES .............................................................................................27
1
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Communities work best when residents, organizations and institutions are engaged and
working together for the good of all. San Luis Obispo is no exception. The people who live,
work and play here take enormous pride in this city and care deeply about keeping it healthy
and vibrant. Our city wants to accommodate different perspectives and encourage more
residents to be informed and involved in shaping decisions.
The pages that follow describe simple steps to take for broadening public outreach. We
outline programs that encourage active and diverse citizen participation. We call it a toolkit;
tools to be used for building community participation and adding new voices to the mix.
Note that marketing of city services is generally managed department by department.
Parks and Recreation enrolls residents in classes; Utilities Conservation educates on water
conservation and SLO Fire Department follows up EMS calls with satisfaction surveys.
While there are elements of marketing in all communication outreach, we’re talking about
something different here: improving communication efforts so people get involved in
decisions on topics that affect them. Assuring residents know what’s going on and getting
them involved in the process will help generate consensus decisions.
Use this guide to better understand the target audience, type of outreach and timing needed
for various city issues and actions. Keep in mind this is a broad stroke approach that is
intended to guide thinking, not define it. With 11 city departments and thousands of touch
points every day, one size will definitely not fit all.
THE CHALLENGE
It’s not easy to determine the communication/outreach plan needed for individual projects,
services and other items that make their way through the City decision-making process.
Who needs to know? How do we tell them? That’s where this toolkit comes in.
AT THE STARTING LINE
Begin by asking seven questions about your item. The following questions also accompany
the project plan template.
1.What is the action/program/project you need to communicate?
2.Who makes the final decision on the item, is this a staff decision? Subject to advisory
body review? Will City Council ultimately receive the item for action?
INTRODUCTION
2
Page 16 of 52
3.What type of community interaction is desired?
•You may need to inform residents about a decision already made; a city action that
needs to be understood (i.e., change in bus routes; increase in parking meter fees)
•You may need to consult the community or special interest group members over
proposed changes / new initiatives (i.e., options for new playground equipment;
proposed ordinance regarding mandatory water conservation).
•You may need to collaborate with the community to develop ideas /plans /programs
on large scale future items (land use and circulation element, city budget)
4.Who needs to/wants to be informed?
This question is critically important and calls for some consideration. The focus of
engagement is to involve the community. In San Luis Obispo, that community has many
faces: residents at large (along with individual neighborhoods); interest groups ranging
from cycling enthusiasts to business; arts to education; seniors, children and so on.
There is a large government sector in SLO that may need to be included. The point is
that it is imperative to try to outreach to anyone who may be connected to the item, and
specifically to find the key people affected by a decision (i.e., a change in the hours at the
pool may not be a large scale issue, but is of keen interest to swimmers). Determining the
outreach targets calls for thought, some digging and your own good judgment.
5.When does the outreach need to happen?
The City’s review process can have many steps and take time to unfold. Some steps are
defined by municipal code; others call for personal discretion. Give citizens adequate
time to be informed, educated and involved. No one likes to be caught unprepared and
on short notice. Start early and keep in touch.
6.What needs to be done?
This guide outlines a series of recommended plans to use as reference for best practices
on communicating your item.
7.What does success look like?
Whether you’d like to see more people attend your community outreach event, to
increase diversity of feedback, to introduce new ideas, or keep in touch with
residents & stakeholders, setting a goal for your community engagement efforts will
provide a benchmark for future efforts. Keep note of what worked, what didn’t, and any
valuable feedback from the public. Consider issuing a survey to assess public satisfaction
with outreach efforts following community outreach events or neighborhood meetings.
3
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The toolkit is organized into three sections. Follow the three steps below to develop your
engagement plan.
1. Action Plan Matrix
Use this section to identify the level of complexity and communication objective of your
item. Once you’ve identified your communication objective, review the corresponding
Outreach Tools.
2. Outreach Tools
This section notes various elements that can be of use to you in communicating with the
public (city website posting, e-notification, Open City Hall, community meetings, etc.)
Each element is described in the glossary, and hyperlinked tools have corresponding
templates, checklists and instruction on best practices for outreach events.
3. Audience
Move to page 8 to determine your target audience(s). How significantly will this item
affect people, and with that in mind, who should be notified and possibly involved?
Consider if your item affects the entire city, or use the lists provided to review specific
neighborhoods and/or certain special interest groups that may be affected. Determine
whether media should be notified.
The toolkit only works when you add your judgment to the process. Nothing is simply
black and white when it comes to outreach and engagement. It’s all about communication.
Communicate with your colleagues; communicate with stakeholders (they can often be the
best help) and work from a plan that may need adjusting as time goes on.
HOW TO USE THE TOOLKIT
4
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INFORM CONSULT COLLABORATE
• One way communication –
outreach to citizens.
• Provide public with
balanced and objective
project/issue information to
increase awareness and/or
understanding of problems,
alternatives and solutions.
• Get ideas on finite number
of options / limited time
discussion.
• Take public feedback on
project or other issue
proposal.
• Interactive process
that incorporates
recommendations as much
as possible.
• Partner with the public to
develop alternatives and
identify preferred solutions.
• May be open ended.
STAFF LEVEL
Normal procedures,
existing program,
services delivery
DEPARTMENT HEADS,
CITY MANAGER
New program, expansion
of existing program
ADVISORY BODIES
(i.e., land use issues,
development projects)
CITY COUNCIL
New laws, major plans,
significant issues (i.e.
drought strategy)
Yes Maybe Not Required
1
1
2
3
4DECISIONMAKING: LEVEL OF COMPLEXITYCOMMUNICATION OBJECTIVE
Follow the steps below to find your outreach tool plan.
Cross tab the level of complexity with communication objective
ACTION PLAN MATRIX2.1
5
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INFORM
CONSULT
COLLABORATE
EXPECTATION ADDITIONAL
Official notice (if legally required)
• Legal ad in newspaper
• Postcards to neighboring owners/tenants
• On-site signage
E-notification (including affected neighbors)
Website posting
Applicable advisory bodies
Key contacts, liaisons
Social media (if applicable and available)
Utilities billing insert – flyer
Community Calendar
Signage
Paid media (newspaper, radio, TV, social media,
digital, outdoor/transit)
Informational materials (should also be available
digitally on website, e.g. flyer, fact sheet, PowerPoint,
postcard, door hanger, banner, poster)
City website posting
Awareness Walk
Press release/Media notification
Neighborhood meetings
EXPECTATION ADDITIONAL
All of the “Inform” expectations listed above
Hearing (if legally required)
Social media (if applicable and available)
Utilities billing insert – survey
Mailed survey
Telephone survey
Study session
Focus group
Special events with opportunities for interaction
Awareness walk
Open City Hall (web based)
Neighborhood meetings
EXPECTATION ADDITONAL
All of the “Inform” and “Consult” expectations listed above
Open City Hall (web based)
Community Outreach Event (workshop, open house,
neighborhood meeting, etc.)
Utilities billing insert – survey
Mailed survey
Telephone survey
Study session
Focus group
Special events with opportunities for interaction
Awareness walk
Committee formation
Refer to glossary for tools descriptions
*Bold indicates detailed descriptions available on page 11.
OUTREACH TOOLS
6
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One of the most important aspects of community engagement is thinking through the
“who.” Who will be interested in/affected by the topic under consideration? Who are the
stakeholders?
Begin by understanding the range of interest groups and organizations that care about San
Luis Obispo. There are literally hundreds in the city alone. The category list that follows is
provided to get you thinking. It does not include every potential outreach contact, but it is a
framework for thinking about it.
The City maintains many different interest databases and the 2015-launched City of SLO
website offers an ideal way for citizens to add themselves to lists of people interested in
being notified about different matters. Examples of lists include:
• Airport area
• Bicycle
• Council notes
• Economic development
• General plan updates
• Housing
• Measure G
• Neighborhood wellness
• Planning and building
• Skate park
• Stormwater
• Utility billing
• Water
• Youth services
• Water conservation
And remember; the contacts themselves can be a great resource for determining who else
should be asked.
AUDIENCE
• Aquatics
• Climate action plan
• Downtown
• Emergency preparedness
• Historic preservation
• Hot topics
• Housing element
• Natural resources
• Parking
• Public projects
• Special events
• Sports
• Transit
• Waste water
7
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ORGANIZATIONS/INTEREST AREAS TO CONSIDER
The following are samples only and lists are not all-inclusive.
ARTS/CULTURE ORGANIZATIONS. ArtsObispo, Foundation for the Performing Arts
Center, Little Theatre, SLO Symphony, dance groups, art museum
BUSINESS / COMMERCE ORGANIZATIONS. SLO Chamber of Commerce, SLO County
Economic Vitality Corporation, SLO Downtown Association, Farmers Market
Association, real estate associations, merchant groups, tourism interests, Developers
Roundtable, local American Institute of Architects chapter
CHILDREN. Children’s Museum, parent-child groups, PTA’s
EDUCATION. San Luis Coastal Unified School District, Cal Poly, Cuesta College, private
schools
ENVIRONMENTAL. EcoSLO, Sierra Club, The Land Conservancy
ETHNIC ORGANIZATIONS, CHURCH GROUPS
GOVERNMENT. City advisory bodies, Mayor’s Roundtable
PROPERTY OWNERS
MEDIA. Key contacts list follows.
RESIDENT/ NEIGHBORHOOD GROUPS. Neighborhood wellness groups/other city-
identified neighborhood areas, Old Town Neighborhood Association, Slack Street
Neighborhood, Los Verdes Park, mobile home parks, Homeowners Associations
(owners & renters), Residents for Qualitiy Neighborhoods, Save our Downtown, Alta
Vista, Neighborhoods North of Foothill.
SPORTS/OUTDOOR ENTHUSIASTS. Runners, hikers, cyclists, skateboarders, swimmers,
recreational sports teams, tennis players, youth sports groups including American
Youth Soccer Organization, Cal Ripken Baseball, SLO Girls Softball Association
SENIORS. Senior Center, Retired Active Mens Group
SERVICE CLUBS. Rotary, Rotaract, Kiwanis
SOCIAL SERVICE PROVIDERS. CAP SLO, health and human service organizations
STUDENTS. Student Community Liason Committee
TRANSPORTATION. SLO Bike Coalition, bus riders, Ride-On, Rideshare
MISCELLANEOUS. Library users, SLO History Center, Young Professionals
Networking Group
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MEDIA KEY CONTACTS LIST
The following contacts list is general and may change over time, so be sure to keep
your own records up to date.
PRINT/ONLINE
Tribune
General inquiries, newsroom@thetribunenews.com
Calendar items, calendar@thetribunenews.com
General phone, (805) 781-7800
New Times
Camillia Lanham, Editor, clanham@newtimesslo.com
Calendar items, calendar@newtimesslo.com
General phone, (805) 546-8208
Mustang Daily
News, news@mustangnews.net
General, editor@mustangnews.net
Advertising, advertising@mustangnews.net
General phone, (805) 756-1796
Journal Plus
General inquiries, slojournal@fix.net
General phone, (805) 546-0609
SLO Life Magazine
General inquiries, info@slolifemagazine.com
General phone, (805) 543-8600
SLO City News (Tolosa Press)
General inquiries/publisher, Bret Colhouer, bret@tolosapress.com
General phone, (805) 543-6397
TELEVISION
KSBY – NBC
Assignment desk, news@ksby.com
Newsroom phone, 597-8400 x6
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KCOY (CBS) /KKFX (FOX) / KEYT (ABC) – Newschannel 3
Santa Barbara newsroom
keyt.assignmentdesk@keyt.com
(805) 882-3930
Santa Maria newsroom
news12@kcoy.com
(805) 928-4748
RADIO
KVEC 920 AM
Studio line, (805) 543-8830
Business line, (805) 545-0101
KCBX 90.1 FM
General phone, (805) 549-8855
Newsroom, news@kcbx.org
Community Calendar, calendareditor@kcbx.org
American General Media
General phone, (805) 781-2750
KZOZ 93.3 FM (American General Media or AGM)
General phone, (805) 543-3693
KKJG 98.1 FM (AGM)
General phone, (805) 543-3693
KIQO 104.5 FM (AGM)
General phone, (805) 783-1045
KKAL 92.5 FM (AGM)
No phone number, use AGM general line (805) 781-2750
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BEST PRACTICES FOR COMMUNITY OUTREACH EVENTS
The following community outreach events are meant to expand involvement opportunities
for community members by giving them a chance to speak directly to an issue or have direct
involvement in the decision-making process. Workshops, open houses, road shows and
open city hall should encourage participation, and every effort should be made to make the
public feel welcome and heard.
• All community events should be preceded by outreach noted in the “Inform” section of
your matrix. A well attended event is key.
• Incorporating outreach tools from the “Additional” column of your matrix will attract a
larger audience which results in diverse representation and feedback.
• Advertising these community events well ahead of their date with ongoing reminders is
essential.
• Plan for enough space to accommodate the audience. Page 27 includes a list of possible
meeting space venues.
• Choose an effective facilitator to lead the gathering. Facilitators are there to shepherd the
conversation rather than provide input or influence opinion. He/she should be neutral in
the discussion.
• If a resident wants to provide input or feedback outside of the particular outreach event,
make key project contact information available and/or offer a meeting with staff.
WORKSHOP
Workshops allow the public to hear a presentation on a particular item from city staff and/or
consultants, then work in smaller groups to develop ideas and alternatives that directly affect
the planning process. Following small group discussion, the groups reconvene to share their
ideas with the larger group, and workshop outcomes are then passed on to decision-makers.
Workshops should include an even balance of staff presentation and group discussion.
When do I have a workshop?
Workshops are an effective tool for collaboration and should take place early in the planning
process so feedback can be incorporated down the line. In order to keep group discussion
focused, workshops should not take place until a project has a determined set of options
and/or ideas to explore.
What should be included?
Discussion groups should represent various parts of a plan where the public actually has an
opportunity to weigh in on options and/or develop alternatives and solutions. Groups should
COMMUNITY OUTREACH EVENTS:
TOOLS FOR TWO-WAY COMMUNICATION
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be facilitated by city staff and/or consultants, and these facilitators should lead and promote
public discussion. Always let the public know what happens next in the process, so that they
understand what will happen with their feedback. Be sure to provide appropriate contact
information so anyone who felt they were not heard has an opportunity to follow up.
Essentials checklist:
Space large enough to comfortably accommodate the expected audience
(consider seating capacity as well)
Water. Other refreshments and snacks are optional
Sign-in sheets for names, email address, phone numbers and physical addresses
(where applicable) so staff can follow up with attendees
Visual or informational aid(s) of some sort to be included in the presentation and/
or stations (PowerPoint, video, photos, plans, maps, graphics, etc.)
Large format paper and thick pens for notes that the public can see
Facilitators for all small group discussions
Comment cards
Name tags for city staff
Contact information
“What’s Next” explanation
NEIGHBORHOOD MEETING
Neighborhood meetings are similar to workshops in that they involve staff presentation
and public discussion. Neighborhood meetings mean staff bring their presentations directly
to their intended audience, which could include a special interest group or a specific
neighborhood.
When do I have a neighborhood meeting?
Neighborhood meetings should occur early in the planning process so feedback can be
incorporated down the line. Staff should schedule a neighborhood meetings
during hours when most people in the affected group will be available, typically
after-work hours.
What should be included?
Neighborhood meetings benefit from creativity and content/style directed at
the audience. Neighborhood meetings should include equal parts staff presentation and
public discussion. Always let the public know what happens
next in the process, so that they understand what will happen with their
feedback. Comment cards should also be provided for people who do not
feel comfortable speaking up.
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Essentials checklist:
Space large enough to comfortably accommodate the expected audience
(consider seating capacity as well)
Water. Other refreshments and snacks are optional
Sign-in sheets for names, email address, phone numbers and physical addresses
(where applicable) so staff can follow up with attendees
Visual or informational aid(s) of some sort to be included in the presentation
(PowerPoint, video, photos, plans, maps, graphics, etc.)
Large format paper and thick pens for notes that the public can see
Facilitators for all small group discussions (see Best Practices page 11)
Comment cards
Name tags for city staff
Contact information
“What’s Next” explanation
OPEN HOUSE
An Open House typically features various informational stations rather than a formal
presentation. The public is encouraged to engage in open dialogue with the facilitator at
each station, including asking questions and providing feedback. Notes are taken on large
format paper so people can see their comments have been noted.
When do I hold an Open House?
An Open House should be held in the middle of the planning process once drafts
and conceptual plans are available. Open Houses should take place during hours where
most of the public/affected audience will be able to participate, typically
after-work hours.
What should be included?
The public should have a clear understanding of the distinction between an open house
and workshop ahead of the event. Stations should be clearly labeled, feature visual
representations or aids, and should incorporate a place where comments can be written
down and seen by everyone. Staff should also consider comment cards, as some people
are more comfortable speaking up than others. Be sure to provide appropriate contact
information so anyone who felt they were not heard has an opportunity to follow up.
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Essentials checklist:
Space large enough to comfortably accommodate the expected audience and
stations (consider seating options for people who can’t stand for extended periods
of time)
Water. Other refreshments and snacks are optional
Sign-in sheets for names, email address, phone numbers and physical addresses
(where applicable) so staff can follow up with attendees
Visual or informational aid(s) of some sort to be included at each stations
(PowerPoint, video, photos, plans, maps, graphics, information boards, etc.)
Large format paper and thick pens for notes that the public can see
Facilitators for all stations
Comment cards
Name tags for city staff
Contact information
“What’s Next” explanation
OPEN CITY HALL (WEB BASED)
Open City Hall is an online tool for community engagement. Open City Hall can be used as
an online alternative to in-person community outreach events like Workshops, Road Shows
and Open Houses. Use of this tool allows those who can’t attend meetings to receive the
same information and provide feedback. To see how it works, visit http://www.slocity.org/
opencityhall.
When do I use Open City Hall?
Open City Hall is encouraged to be used any time that the City hosts an in-person
consultation or collaboration based community outreach event. In addition, Open City Hall
can be on its own when it may not be feasible to host a traditional community outreach
event. Open City Hall has the ability to pose questions in different ways, collect ideas,
conduct polls, develop priority lists, comment on maps and more.
What should be included?
The experience of using Open City Hall online should mirror that of an in-person outreach
event and can use many of the same materials. Open City Hall topics can contain graphics,
videos and slide presentations (including narration).
Please consult with the Administration Department to get started using Open
City Hall.
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ADVISORY BODIES. Voluntary citizen groups appointed by the SLO City Council to provide input on
key city issues and activities. (See list on Audience page).
AWARENESS WALK. Neighborhood guided tour by staff or consultants to provide in-person
details and answer questions about specific issues and activities.
CITY WEBSITE POSTING. Share project news, meeting announcements, calendar items,
progress reports, agenda packets and more.
COMMITTEE FORMATION. For purposes of collaboration, consider forming a committee or
subcommittee for regular contact/check-ins regarding a certain topic/project. This committee
should be made up of a representative group of stakeholders or advisory body members, with
the understanding that they will be called upon often over the course of the project/issue for
their input and expertise.
COMMUNITY CALENDAR. No-cost method of announcing event details through online, print,
television and radio calendar postings. Most community calendar notices can be easily posted
by the interested party using online resources.
DIRECT MAIL. Postcard, letter, flyer, fact sheet and other items sent using U.S. Mail. Larger
mailings can qualify for reduced postage costs by using bulk mail rates (bulk mail permit
required). Bulk mail requires zip code sorting and other special handling and permits. Note:
Only items handled by the U.S. Postal Service can be placed in residential or commercial
mail boxes. It is illegal to use mailboxes for door to door flyers, notices, etc. that have not
been mailed. Flyers under doormats and door hangers are often used to share neighborhood
information without violating postal regulations.
E-NOTIFICATION. Slocity.org enables users to self-subscribe to information lists based on
their interests. While not required, some users also give their address, which gives you
access to geographically targeted lists. Refer to interest lists/neighborhoods in the Audience
section that may pertain to your particular project/issue and outreach to these groups via
e-notification.
FACT SHEET. Brief one-page description of a proposed project or activity. Fact sheets typically
utilize bulleted format, to convey information succinctly. Fact sheet should always include
contacts for further information (i.e., phone number, web address, email).
FLYER . Graphically compelling print pieces circulated in specific areas to generate attendance
at public meetings and activities. Typically 8.5 x 11” in size, but can use irregular sizes for
cost efficiency and/or to gain additional attention. Can be used as billing inserts, or posted in
willing businesses and other commercial locations.
INTEREST GROUP. Citizens with shared interests who are often united in expressing their
concerns and opinions about various project proposals; also called special interest group, i.e.,
seniors, cycling enthusiasts, homeless services advocates, etc.
GLOSSARY
*Hyperlinked items have corresponding templates
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KEY CONTACTS/LIAISONS/NEIGHBORHOOD CHAMPIONS. Some neighborhoods/special interest
groups have key contacts or liaisons who will be essential in disseminating information to the
larger group. See Audience section for details.
NEIGHBORHOOD/ESTABLISHED NETWORK EMAIL TREE. Organized communication tool used
by residents to communicate with each other about issues and activities of shared interest;
typically applies to specific geographic areas, i.e., Old Town SLO, Los Verdes Park, etc. May
be created using database management products like My Neighbors, in which specialized
outreach groups are created by neighborhoods. The NextDoor app is a popular version of
this community tool.
NEIGHBORHOOD MEETINGS. Staff takes information “on the road” for face-to-face
communication with residents, interest groups and others. Neighborhood meetings can
range from special interest group presentations (chamber of commerce committee meeting)
and speeches to large bodies; to targeted outreach (playground equipment preferences
asked of park users), to ice cream truck neighborhood events. Neighborhood meetings
efforts mean staff “goes to them,” rather than citizens coming to City Hall and other venues.
See Best Practices section for more information.
NEIGHBORHOOD SURVEY. Surveys can be conducted online via the city website, or conducted
by hand via door-to-door contact. Surveys can also be mailed and emailed. See Best
Practices section for more details.
NOTIFY MEDIA. Can include but does not require a formal news release. A formal release
offers the “who, what, where, why, and how” of a particular issue or activity and is circulated
via email by staff to local media for publication. See Audience section for a list of key local
contacts.
OPEN CITY HALL. Effective online program for generating citizen interest, knowledge and
participation in city decisions.
OPEN HOUSE. Informal public gathering to introduce a project, service proposal or other idea
using information centers and materials; on site staff to answer questions, hear comments,
etc. No formal staff presentation. See Best Practices section for more information.
PAID ADVERTISING. Print ads, television and radio commercials, online advertising, bus and
bench advertising, billboards and other paid media that have associated costs for design,
copywriting, media placement. Media outlets are contacted for information on costs,
deadlines, production needs. Typical print ads include:
• Legal ad. Appears in a specific section of the newspaper. Typically contains text only.
• Display ad. Advertisement appears alongside regular editorial content. Can contain text,
photos, logos, maps, graphics.
GLOSSARY
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POSTCARD. Printed piece used to provide brief, to-the-point information for citizens and sent
via U.S. Mail. Postcards can range from traditional travel postcard size to “sumo” oversized
postcards, with all requiring the same per piece postage. Lack of envelope may help assure
the piece is viewed by recipient.
POSTER. Graphic print communication promoting meetings, open houses, workshops and
special events or services; generally 11x17” in size or larger. Post in willing local businesses
and other commercial locations.
PRINTED MATERIAL. Print announcements (flyer, postcard, door hanger, banner, poster)
creatively designed to generate attention about issues and activities in specific
neighborhoods. Printed materials should highlight pertinent information and/or direct people
to additional information about a particular topic.
PUBLIC ACCESS CHANNEL. Gavel-to-gavel webcast and televised public access to SLO
government meetings. Carried on Charter Cable; also accessible live online via slocity.org.
Channel 20 also carries informational on-screen fliers, announcements, etc. posted when
meetings are not being telecast.
REQUIRED LEGAL NOTICE Required by municipal code for most development projects. Timely
posting in a newspaper of record about a project, rate increase, ordinance or other activity.
These notices are required by law and are typically made through the City Clerk. Legal
notices may also be physically posted on project sites, residential properties, etc. to alert
neighbors and others of pending action, proposed changes, etc. on land use matters and to
notice hearing dates for comment can be received. Council-approved notification standards
for development projects detail who, where, and what needs legal noticing.
SIGNAGE. Consider temporary signage (banner, stake sign, etc.) at the site of a project to
keep neighbors and passersby apprised of project status and key contacts/websites for
additional information.
SOCIAL MEDIA. Apps, websites and other platforms that enable users to outreach to broad
audiences and engage with those audiences in discussion on a daily basis. Users of social
media have an expectation that communication is two-way and if your department chooses
to engage in social media, you should expect and respond to discussion. Examples of
platforms currently being used by city departments include Facebook and Twitter. Paid
promotion of your department’s Facebook page or important posts should be considered
in order to reach the appropriate audience type and size. A sponsored Facebook post, as
it’s called, is a relatively inexpensive advertising method to utilize in order to expand viewer
reach.
SPECIAL EVENTS. Certain events should be leveraged as outreach opportunities when the
demographic is appropriate. i.e., Saturday morning farmers’ market to inform/consult local
residents regarding general interest projects/issues; local sporting events such as Damon-
Garcia soccer games to inform/consult local residents regarding parks and recreation
project/issues; etc.
GLOSSARY
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STAKEHOLDER MEETING. Should be considered during the consult phase as a group meeting
comprised of issue/project stakeholders.
SURVEY. Early outreach opportunity to collect opinions at the start of a project. Multiple-
choice questions generate better response than open-ended questions.
TRANSIT MESSAGING. Outreach using posters on city buses and at bus stops; city reader
boards; street light and overhead banners on downtown streets.
UTILITY BILLING INSERT. Printed material added to utility bills mailed to customers by the
City. Billing inserts (also called billing mailers) require approval of the city manager and
Utilities Department and often require generous lead time for handling by a mail house.
WORKSHOP. Community gathering, generally on a citywide matter, used for presenting
information, and then facilitating public engagement using small group exercises and
discussion questions. See Best Practices section for more information.
GLOSSARY
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The following templates are simply guidelines to ensure city messaging is clear, consistent,
branded, and encourages diverse public participation.
Things to consider when designing and/or writing outreach materials:
• Always refer to the San Luis Obispo City Style Guide and Brand Standards manual to
ensure proper emblems, colors and typefaces are used.
• Avoid government jargon and keep descriptions short.
• Include all relevant contact information, including key contact names, phone numbers,
email addresses and web addresses.
• If noticing a meeting or community event, be sure to include pertinent information such
as date, place, time, topic, description of community event and format, alternate ways to
participate (if applicable), and directions and/or a map if necessary.
• While unlikely, staff may experience language barriers when outreaching to specific
groups. Be sure to include translation on all applicable materials.
• Consider using attention grabbing words and phrases that evoke emotion, e.g. you, free,
sale, guaranteed, new, now, announcing, tell us, etc. Also, a picture is worth a thousand
words, so try to use imagery where appropriate.
TEMPLATES
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NEWS POSTING
TEMPLATES
E-NOTIFICATION
Standard template exists in the website content management system. Website news posting
should accompany e-notification.
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FACT SHEET
tt
Foothill Boulevard Road Repairs
Public Works will be conducting road repairs on Foothill Boulevard
beginning July 10. One-way traffic controls will be in place between 8:00
a.m. and 5:00 p.m. and the road will be closed to pedestrian and bicycle
traffic. Please plan alternate route.
Fact sheet date: 6/10/15
Project details:
•Project detail Project detail Project detail
•Project detail Project detail Project detail
•Project detail Project detail Project detail
•Project detail Project detail Project detail
•Project detail Project detail Project detail
•Project detail Project detail Project detail
•Project detail Project detail Project detail
For more information, visit the Public Works page on the city website,
http://www.slocity.org/government/department-directory/public-works.
You can also email info@slocity.org or call (805) 888-8888.
For editable word document template, click here.
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FLYER
t
ATTENTION FOOTHILL
COMMUTERS
Public Works will be conducting road repairs
on Foothill Boulevard beginning July 10.
One-way traffic controls will be in place
between 8:00 a.m. and 5:00 p.m. and the
road will be closed to pedestrian and bicycle
traffic. Please plan alternate route.
The Foothill Boulevard Road Repairs project will affect
vehicle and pedestrian traffic from 8:00 a.m. to 5:00 p.m.
Monday-Friday, 7/10-7/20/2015
For more information, visit the Public Works page on the city website,
http://www.slocity.org/government/department-directory/public-works.
You can also email info@slocity.org or call (805) 888-8888.
Foothill Boulevard Road Repairs
For editable word document template, click here.
*Poster content replicates flyer content, but is usually larger in size. Consider using 11x17
paper for posters, or larger if not printing in house.
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PAID AD
ATTENTION FOOTHILL BLVD.
COMMUTERS & RESIDENTS
Foothill Boulevard Road Repairs begin July 10, 2015.
Commuters should expect delays, as one-way traffic will be in effect.
The road will be closed to pedestrians and commuters. Detour information
can be found at http://www.slocity.org/government/department-directory/public-works.
Foothill Blvd. Road Repairs
July 10-July 20, 2015
Crews will work from 8:00 a.m. to 5:00 p.m.
For more information, visit the website listed above.
Questions or concerns? Call (805) 888-8888 or email info@slocity.org.
For editable word document template, click here.
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POSTCARD
City of San Luis Obispo
San Luis Obispo Public Works Department
990 Palm Street
San Luis Obispo, CA 93401
t
YOUR ROUTE COULD BE AFFECTED
Foothill Blvd. Road Repairs July 10-20
Public Works will be conducting road repairs on Foothill
Boulevard beginning July 10. One-way traffic controls will be
in place between 8:00 a.m. and 5:00 p.m. and the road will
be closed to pedestrian and bicycle traffic. Please plan
alternate route.
Questions or concerns? Call (805) 888-8888, email info@slocity.org
or visit http://www.slocity.org/government/department -directory/public-
works.
For editable word document template, click here.
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SIGNAGE
Expect delays July 10-20 between
8:00 a.m. – 5:00 p.m. while crews
work to repair your streets.
FOOTHILL BLVD.
ROAD REPAIRS
Visit slocity.org or call (805)888-8888 for more information.
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SURVEY
YOUR OPINION MATTERS:
RENTAL HOUSING INSPECTION
PROGRAM
A proactive rental inspection program provides a system to inspect rental units on a periodic basis to ensure
that they are safe and habitable. The city included the exploration of a rental inspection program as part of the
Neighborhood Wellness Major City Goal. The city council was presented a set of options for this program
several months ago, and has directed staff to seek additional public feedback to determine if the program is
necessary. City staff would like public feedback on elements of the plan to ensure the program meets the
needs of tenants and landlords alike. Elements include:
Inspections conducted every three years
Applies to single-family residences and duplexes
Includes interior and exterior inspections
Provides incentives for well-maintained rentals
Fees estimated at $100 annually per rental unit
The city appreciates your input.
1. Are you currently a tenant or landlord?
a. Yes
b. No
2. If you are a landlord, do you inspect your residence on a regular basis to ensure it is
safe and habitable, and if so, how often?
a. Not inspected
b. Only inspected when there is a complaint
c. Inspected when new tenants move in or out
d. Inspected annually
e. Other/NA
3. What are your thoughts about the rental inspection program?
a. Don’t care
b. It’s necessary
c. It’s necessary but I don’t agree with some elements (please list elements and concerns)
d. It’s unnecessary
e. Other (please describe)
4. Please list any additional comments, questions or concerns below.
Questions or comments? Email planner@slocity.org or call (805)888-8888.
For editable word document template, click here. There is also an online survey template
available in the website management system.
planner@slocity.org
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Meetings should be held in an easily accessible location with available parking. Some possible
meeting venues in San Luis Obispo include, but are not limited to:
LUDWICK COMMUNITY CENTER
864 Santa Rosa Street
(805)781-7222
Capacity: 100+
ELKS LODGE
222 Elks Lane
(805)543-0322
office@bpoelso322.com
Capacity: 50-300
EMBASSY SUITES
333 Madonna Road
(805)547-6407
Embassysanluisobispo.sales@wcghotels.com
Capacity: 2-500+
MADONNA INN
100 Madonna Road
(805)543-3000
Expo Center: Capacity: 2,600+
Balcony Room: Capacity: 40
Round Room: Capacity: 60+
SLO CITY/COUNTY LIBRARY
995 Palm Street
(805)781-7222
Reserve online: https://apm.activecommunities.com/sloparksandrec/facility_search?
Capacity: 100+
SLO SENIOR CITIZENS CENTER
1400 Osos Street
(805)781-7222
Reserve online: https://apm.activecommunities.com/sloparksandrec/facility_search?
Capacity: 100+
VENUES
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2.1
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Item 4b
Human Relations Commission
Agenda Report
For Agenda of: 1/4/2023
Item Number: 4b
FROM: Matthew Melendrez, Diversity, Equity, and Inclusion Management Fellow
Phone Number: (805) 781-7073
E-mail: mmelendr@slocity.org
SUBJECT: HUMAN SERVICES GRANT SUBCOMMITTEE ASSIGNMENTS
RECOMMENDATION
Assign three (3) Human Relations Commissioners to the 2023-2024 Human Services
Grant Subcommittee to review applications and make funding recommendations to the
HRC as a whole.
BACKGROUND
The Human Relations Commission (HRC) is tasked with reviewing the Human Services
Grant (formally Grants-in-Aid) applications and providing funding recommendations for
Council to review and approve. To ensure a comprehensive and equitable
recommendation, a subcommittee from the HRC is formed to review and discuss each
application before the entire HRC votes for on a recommendation to the City Council.
NEXT STEPS
The subcommittee will meet in February and return to HRC with a recommendation in
March. Final approval by the City Council is expected in April.
Page 43 of 52
Page 44 of 52
4c. Item 4c
Human Relations Commission
Agenda Report
For Agenda of: 1/4/2023
Item Number: 4c
FROM: Matthew Melendrez, Diversity, Equity, and Inclusion Management Fellow
Phone Number: (805) 781-7073
E-mail: mmelendr@slocity.org
SUBJECT: STUDY SESSION ON THE DEVELOPMENT OF A DIVERSITY, EQUITY,
AND INCLUSION AND ECONOMIC DEVELOPMENT BUSINESS GRANT
PROJECT PLAN
RECOMMENDATION
Hold a Study Session to provide feedback to staff for the development of a Diversity,
Equity, and Inclusion and Economic Development Business Grant Project Plan.
BACKGROUND
The City of San Luis Obispo’s Major City Goals include components pertaining to
diversity, equity, and inclusion, and economic recovery, resiliency, and fiscal
responsibility. These two goals created shared workplan projects amongst the Office of
Diversity, Equity, and Inclusion (DEI) and the Office of Economic Development (ED)
resulting in $150,000 in funding for the development of a one-time DEI/ED Business
Grant. Staff from both offices have collaborated to develop a project plan (Attachment A)
with the criteria and parameters that will guide the grant process.
This study session will provide an opportunity for the HRC to provide feedback on the
plan and also confirm the HRC’s role in reviewing the applications and making funding
recommendations to the Council.
NEXT STEPS
A final program will be presented to the HRC at the February 1, 2023 meeting for approval
and implementation in Spring 2023.
ATTACHMENT
A - Diversity, Equity, and Inclusion and Economic Development Business Grant Project
Plan
Page 45 of 52
Page 46 of 52
Project Plan
Project Title: DEI/ED Grant Project
BACKGROUND
In 2021 the City established a Major City Goal for Diversity, Equity, and Inclusion. This goal outlines the City’s
commitment to making San Luis Obispo a more welcoming and inclusive city for all, continue to develop
programs and policies to support diversity, equity, and inclusion initiatives and advance the recommendations
of the DEI Task Force. Additionally, the City’s Major City goal on Economic Recovery, Resiliency and Fiscal
Responsibility outlines the City effort to support a thriving local economy by supporting local businesses, arts
and culture, downtown vitality, practicing fiscal responsibility, and investing in critical infrastructure.
Within both MCG workplan there is a shared charge for the office of DEI and Economic Development to
research, explore and utilize innovative practices such as micro-loans, targeted sector recruiting and
promotion, City facilitated lending, grants, private support, and crowdfunding to support businesses owned by
or serving underserved/underrepresented communities. The City will also leverage its partner network,
including the Chamber, Downtown SLO, REACH and others to support the DEI initiatives as they relate to
economic development including creation, retention and attraction efforts.
Project Scope & Approach & Deliverables
The Human Relations Commission would serve as the advisory body that would manage the selection
process for the grant program. They would form a subcommittee of reviewers and provide funding
recommendation to be approved by the HRC followed by City Council. Staff would provide the logistical
support for launching the grant program and intaking grant applications. Grants from $2,500 to $25,000 will
be awarded for businesses to better serve underserved/underrepresented communities in the City of SLO.
Examples of possible funding requests:
1. $500 to translate and print new menus to enhance accessibility and/or provide multilingual options
2. $5,000 to add an additional hair stylist who specializes in diverse hair textures and protective hairstyles
(e.g., braids, locks, twists). This would include funding for marketing, initial product inventory and to
subsidize the stylist for up to 3 months.
3. $5,000 to add a new chef and/or menu for a diverse cultural cuisine that would add to culinary diversity of
the community and enhance the experience of all residents as well underserved/underrepresented
communities at an existing restaurant.
4. $20,000 to help start a new business that meets the needs of historically marginalized populations within
the community. (Would require the completion of the 5-hour Small Business Development Centers
(SBDC) consulting program)
Funding Criteria:
• Applicants must be a business based in the City of San Luis Obispo with a current business license and
PURPOSE
Establish a one-time $150,000 economic development grant program through the HRC to meet the
direction given by the City Council in the DEI and ERR&FS Major City Goals. The HRC will be supported
by the Offices of DEI and Economic Development in the development and execution of this program.
Last Updated:
1 1 /3 0 /2 2
Page 47 of 52
be in good standing or be willing to complete 5 hours of one-on-one SBDC consulting services and then
secure a business license.
• Funding requests must be for activities, services, or other concepts that primarily occur in the City.
•Funding requests must be focused on serving underserved/underrepresented communities.
• Requests must be for activities, services, or other concepts with the ability to show measurable impact
and/or successes.
• Viability and sustainability are also key indicators in final review and recommendation.
Supporting Reasoning:
This proposal enables the City to leverage the knowledge, expertise, dedication and credibility of the HRC in
establishing a grant program to aid in the City’s goal of coordinating both DEI and Economic Development to
help increase diversity and economic activity. By focusing on serving underserved/underrepresented
communities we increase the sensing of belong and welcoming atmosphere of the City of SLO while avoiding
the complication of ownership-based programs.
PROJECT ASSUMPTIONS
• The is a current need within the community for a grant program that supports diverse business
owners and business models that serve historically underrepresented communities in San Luis
Obispo.
• The City has the staffing capacity to support the logistical operations of a new grant program.
• The City has the financial resources to create the needed support efforts for staff moving forward.
• The HRC has the capacity and motivation to support the grant selection process.
PROJECT CONSTRAINTS
Unplanned issues, projects, or assignments could divert staff time away from this project, which could
cause project delays. The successful hiring and onboarding of a new DEI manager could also cause
delays in project execution.
PROJECT ORGANIZATION AND TEAM
Project Manager: Lee Johnson, Economic Development Manager
Project Sponsor: Greg Hermann, Deputy City Manager
Project Advisor: DEI Manager & Matthew Melendrez, Diversity Equity and Inclusion Management Fellow
STAKEHOLDERS
External – Partner organizations and nonprofits; diverse community groups who already participate in City
programs, policy discussions, projects, and services; diverse community groups who do not currently
participate in City programs, policy discussions, projects, and services.
Internal – City leadership team, managers, and supervisors; City administrative support staff; City
Council; Human Relations Commission
PROJECT TASKS AND SCHEDULE
Task Who When
1. Develop the proposal for the HRC
including purposes, program, funding
criteria as well as the sub-committee
and schedule.
DEI
Analyst/ED
Manager
December
12th, 2022
2. Attend HRC Meeting and facilitate study
session for Commissioners
DEI
Analyst/ED
January
4th, 2023
Page 48 of 52
PROJECT RESOURCES (What financial aspects should be factored in)
Total $0 $0 $0
Supervisor Sign Off: Date:
Manager
3. Present proposal to the HRC and
secure sign-off/approval of the
purposes, program, funding criteria as
well as the sub-committee and
schedule.
New DEI
Manager and
DEI Analyst
w/ED&T
support
February
1st 2023
4. Grant Application Period New DEI
manager/DEI
staff
March-April
1st
5. HRC Subcommittee Review and
selection
Matthew M April
6. HRC review final funding
recommendations
Matthew M. May 3rd
2023
7. City Council approve final funding
recommendations
New DEI
Manager
June 6th or
June 20th
2023
Page 49 of 52
Page 50 of 52
Item 4d
Human Relations Commission
Agenda Report
For Agenda of: 1/4/2023
Item Number: 4d
FROM: Matthew Melendrez, Diversity, Equity, and Inclusion Management Fellow
Phone Number: (805) 781-7073
E-mail: mmelendr@slocity.org
SUBJECT: APPROVE COMMISSIONER LIAISON ASSIGNMENTS FOR
RECIPIENTS OF GRANTS-IN-AID FUNDING
RECOMMENDATION
Assign HRC Commissioners to serve as liaisons to all Grants-in-Aid Grant recipients.
BACKGROUND
The HRC is the advisory body that reviews Grants-in-Aid (GIA) applications and provides
funding recommendations for Council. Council approved the list of grant recipients, which
is followed by assigning liaisons to each organization. The purpose of liaisons is to update
the HRC on the organization’s progress with their GIA projects and to communicate with
organizations when mid and end of year reports are due.
NEXT STEPS
Assign liaisons to each grant recipient, while taking into consideration the DEI Grant
liaison assignments, which were approved at the December 7, 2022 HRC Meeting.
Commissioner
Name Organization Name
5Cities Homeless Coalition
Access Support Network
Big Brothers Big Sisters Of San Luis Obispo County
City Farm SLO
Community Action Partnership of San Luis Obispo County, Inc
Community Counseling Center (CCC) of San Luis Obispo
Court Appointed Special Advocates of San Luis Obispo County, Inc
Cuesta College Foundation
Food Bank Coalition of San Luis Obispo County
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Item 4d
Commissioner
Name Organization Name
French Hospital Medical Center Foundation
Hospice of San Luis Obispo County
Jack's Helping Hand, Inc
Literacy for Life Organization
Long Term Care Ombudsman Services of San Luis Obispo County
Lumina Alliance
Meals That Connect
One Cool Earth
People's Self-Help Housing Corporation
Pregnancy and Parenting Support (Formerly ALPHA)
R.A.C.E. Matter SLO
San Luis Obispo Children's Museum
San Luis Obispo Committee for Education on Alcoholism, dba
"MiddleHouse"
San Luis Obispo Legal Assistance Foundation
Senior Volunteer Services
Shower the People
SLO Noor Foundation
Smart Share Housing Solutions, Inc
The San Luis Obispo Child Development Resource Center
The San Luis Obispo Wind Orchestra
Tolosa Children's Dental Center
United Way
Page 52 of 52