HomeMy WebLinkAboutSLOCalRoots_420_Media Advisory FINALMedia Advisory
April 13, 2022 For more information, contact:
Corporate: Austen Connella, CEO
Phone: (415) 837-3957
Email: SLOCalRoots@gmail.com
Media: Stephen Pedroff
Phone: (805) 693-4415
Email: stephen@pedroff.com
SLOCAL ROOTS ANNOUNCES GRAND OPENING AND FOUR TWENTY CELEBRATIONS AT
THE NEWEST CANNABIS DISPENSARY IN SAN LUIS OBISPO
Ribbon cutting April 20, at 1:30 pm with a free raffle with catering by Zen Dogs noon to 4:20 and
custom designed celebration SloDoCo donuts each day
San Luis Obispo, California – SLOCal Roots at 3535 South Higuera Street is San Luis Obispo’s
newest cannabis dispensary. April 16th to the 20th is “420 Celebration Week” and the grand opening
ribbon cutting takes place at 1:30pm on April 20.
Media interview opportunities with SLOCal Roots CEO, Austen Connella, SLOCal Roots Farms
COO Kristin Kordich, SLOCal Roots general manager Tom McAuley, store staff, as well as invited
local dignitaries and guests.
Media and photo opportunities during San Luis Obispo Chamber of Commerce ribbon cutting
ceremony, 1:30pm, 3535 South Higuera Street, San Luis Obispo.
Catering by SloDoCo donuts each morning of 420 Celebration Week; catering by Zen Dogs on April
20 from noon until 4:20pm.
What: Grand opening ribbon cutting and ‘420 Celebration Week’
Who: SLOCal Roots
When: April 16 through April 20
April 20 schedule
9:00 am - SloDoCo 420 celebration donuts
Noon - 4:20pm Zen Dogs catering
1:30 pm - Ribbon cutting ceremony
2:00 pm - Free raffle
Where: 3535 South Higuera St., San Luis Obispo, California
Media: Stephen Pedroff, (805) 693-4415 office, (805) 866-1962 mobile
SLOCal Roots Media Advisory (Page Two)
ABOUT SLOCAL ROOTS FARMS & SLOCAL ROOTS DISPENSARY
SLOCal Roots is the city’s newest cannabis dispensary, located at 3535 South Higuera Street in the
heart of the commercial center. Co-Founder and Chief Executive Officer Austen Connella, and Co-
Founder and Chief Operating Officer Kristin Kordich incorporated SLOCal Roots Farms in San Luis
Obispo County in 2016. SLOCal Roots Farms is an integrated California cannabis operator, with
cultivation, processing, packaging, and retail sales. SLOCal Roots is the company’s first retail
location with a second location, Root One in Guadalupe, California expected to open Fall 2022.
SLOCal Roots Farms is a locally owned and operated cannabis company on the Central Coast
focused on bringing people and communities together through the positive health, social and
economic benefits of responsible cannabis. Stewards of the land and using only sustainable
practices throughout the supply chain, the company’s values embody environmental, social and
economic justice. SLOCal Roots Farms is building the premier Central Coast cannabis brand.
SLOCal Roots’ dedication to the SLO community starts with supporting local non-profit
organizations. In the first year of operation SLOCal Roots projects $20,000 in local charitable giving
and 400 hours of community service to organizations including Food Bank Coalition of SLO County,
Meals That Connect, SLO Senior Center, Hospice of SLO County and others. SLOCal Roots
projects $250,000.00 in City cannabis tax proceeds in 2022, growing to $500,000.00 in 2023. All of
the infrastructure necessary to build a fully integrated cannabis brand will be located on the Central
Coast, keeping jobs and economic impact in the community.
SLOCal Roots new location is the culmination of 20 years of effort; Mr. Connella was an applicant
for the first medical cannabis dispensary license in San Luis Obispo County in 2006, and now has
over 20 years of commercial cannabis cultivation experience on the Central Coast. Mr. Connella is a
board member of the Central Coast Cannabis Council, and SLO Grow. SLOCal Roots is a member
of the San Luis Obispo Chamber of Commerce.
3535 South Higuera St.
San Luis Obispo, CA 93401
805) 439-1496
Austen Connella, CEO
SLOCalRoots@gmail.com
415) 837-3957
MEDIA INQUIRIES:
Stephen Pedroff
805) 693-4415
Stephen@Pedroff.com