HomeMy WebLinkAbout01-11-2023 TBID Agenda PacketCity of San Luis Obispo, Agenda, Planning Commission
Agenda
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
REGULAR MEETING
Wednesday, January 11, 2023 Council Hearing Room
10:00 AM 990 Palm Street
Public Comment during the meeting:
If you would like to provide public comment during the meeting you must attend in person.
Public Comment - Public comment can be submitted in the following ways:
• Mail or Email Public Comment
o Received by 8:00 AM on the day of meeting - Can be submitted via email to
advisorybodies@slocity.org or U.S. Mail to City Clerk at: 990 Palm St., San Luis
Obispo, CA 93401.
o Emails sent after 8:00 AM – Can be submitted via email to
advisorybodies@slocity.org and will be archived/distributed to members of the
Advisory Body after the meeting. Emails will not be read aloud at the meeting.
• Verbal Public Comment
o Received by 8:00 AM on the day of the meeting - Call (805) 781-7164; state and
spell your name, the agenda item number you are calling about and leave your
comment. The verbal comments must be limited to 3 minutes. All voicemails will be
forwarded to Advisory Body Members and saved as Agenda Correspondence.
Voicemails will not be played during the meeting.
All comments submitted will be placed into the administrative record of the meeting.
If you have questions, contact the office of the City Clerk at cityclerk@slocity.org or (805)
781-7100.
CALL TO ORDER Chair Clint Pearce
ROLL CALL: Chair Clint Pearce, Vice Chair LeBren Harris, Members Pragna Patel-
Mueller, Lori Keller, Megan Taylor, Lydia Bates and Prashant Patel
PUBLIC COMMENT: At this time, people may address the Committee about items not on the
agenda. Persons wishing to speak should come forward and state their name and address.
Comments are limited to three minutes per person. Items raised at this time are generally
referred to staff and, if action by the Committee is necessary, may be scheduled for a future
meeting.
Tourism Business Improvement District Board Agenda for January 11, 2023 Page 2
CONSENT ITEMS
C.1 Minutes of TBID Meeting on November 9, 2022
C.2 Smith Travel Report (STR) (November and December)
C.3 Transient Occupancy Tax (TOT) Report
C.4 SLO Chamber Public Relations Monthly Reports (November and December)
C.5 SLO Chamber Guest Services Monthly Reports (November and December)
C.6 Noble Studios & DCI Marketing Monthly Reports (November and December)
C.7 Badger Branding Organic Social Reports (November and December)
PRESENTATIONS
1. PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT 15 mins
Representatives from the SLO Chamber will present the second quarter report on the Public
Relations and Guest Services contract activities with the SLO TBID.
2. CONTENT MARKETING QUARTER REPORT 10 mins
Representatives from the Badger Branding will present the second quarter report for the
content marketing support and organic social media activities with the SLO TBID.
BUSINESS ITEMS
1. MARKETING SERVICES QUARTER REPORT & Q3 MEDIA PLAN REVIEW 25 mins
Representatives from Noble Studios and DCI will present the second quarter report for the
marketing activities for the Visit San Luis Obispo, followed by the outlined media plan for the
third quarter for the Board’s review and input.
2. MIDWEEKEND PROMOTION UPDATE 25 mins
Staff and contractor team will present the MidWeekend promotion program for the Board’s
review and input. The Midweekend promotion will run February 1 – March 31.
3. DALLAS MEDIA MISSION 20 mins
Staff will present the Dallas Media Mission plan and budget for the Board’s discussion and
approval.
4. VISIT SAN LUIS OBISPO PARTNER RECEPTION PLANNING 20 mins
Based on the input from the taskforce, Tourism Manager Molly Cano will present an update
on the Visit San Luis Obispo Partner Reception planned for January 25th for the Board’s
review and approval.
Tourism Business Improvement District Board Agenda for January 11, 2023 Page 3
TBID LIAISON REPORTS AND COMMUNICATION
1. HOTELIER UPDATE – Liaison Reports
2. PCC UPDATE – Special Meeting Minutes: November 16, 2022
3. VISIT SLO CAL UPDATE – Liaison Report
4. TOURISM PROGRAM UPDATE – Staff Report
ADJOURNMENT
The next regular meeting of the Tourism Business Improvement District Board is scheduled
for February 8, 2023 at 10:00 a.m. held at City Hall.
The City of San Luis Obispo wishes to make all of its public meetings accessible to the
public. Upon request, this agenda will be made available in appropriate alternative formats to
persons with disabilities. Any person with a disability who requires a modification or
accommodation in order to participate in a meeting should direct such request to the City Clerk’s
Office at (805) 781-7100 at least 48 hours before the meeting, if possible. Telecommunications
Device for the Deaf (805) 781-7410.
Meeting audio recordings can be found at the following web address:
https://opengov.slocity.org/WebLink/Browse.aspx?id=152891&dbid=0&repo=CityClerk&cr=1
DRAFT Minutes – Tourism Business Improvement District Board Special Meeting of 11/09/2022 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, November 9, 2022
Regular Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The special meeting of the San Luis Obispo Tourism Business Improvement District Board was
called to order on November 9, 2022, at 10:00 a.m. by Chair Clint Pearce.
ROLL CALL
Present: Chair Clint Pearce, Vice Chair LeBren Harris, Members Pashant Patel, Pragna
Patel-Mueller (arrived at 10:05 AM) and Lori Keller
Absent: Members Lydia Bates, and Megan Taylor
Staff: Tourism Manager Molly Cano
PUBLIC COMMENT
None
--End of Public Comment--
CONSENT ITEMS
ACTION: MOTION BY MEMBER KELLER AND SECONDED BY MEMBER PATEL CARRIED 4-
0 (With Members Lydia Bates, Pragna Patel-Mueller and Megan Taylor absent) to approve the
Consent Agenda Items C.1 through C.7.
C.1 Minutes of TBID Meeting on October 12, 2022 and Special Meeting on October 26,
2022
C.2 Smith Travel Report
C.3 Transient Occupancy Tax (TOT) Report
C.4 Chamber Public Relations Monthly Report
C.5 Chamber Guest Services Monthly Report
C.6 Noble Studios & DCI Marketing Monthly Report
C.7 Badger Branding Organic Social Report
PRESENTATIONS
1. SLO CAL WELCOME PROGRAM
Melissa Murray, Visit SLO CAL presented the “SLO CAL Welcome” customer service
training module including the features, timeline and planned implementation.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 11/09/2022 Pg. 2
BUSINESS ITEMS
1. 2023-25 COUNCIL GOAL SETTING PROCESS
Tourism Manager Molly Cano reviewed the proposed goals with the Board.
Public Comment
John McKenzie, Friends of SLO City Dog Parks
--End of Public Comment--
ACTION: MOTION BY MEMBER PATEL-MUELLER AND SECONDED BY MEMBER
HARRIS CARRIED 5-0 (With Members Lydia Bates, and Megan Taylor absent) to
approve forwarding the proposed goals to the City Council for the 2023-25 Council
Goal Setting process.
2. TOURISM STAFFING UPDATE
Tourism Manager Molly Cano presented a staffing update for the Board's review.
Public Comment
None.
--End of Public Comment--
ACTION: By consensus the Board supported the staffing change from Tourism
Coordinator classification to Tourism Analyst.
TBID LIAISON REPORTS AND COMMUNICATION
1. HOTELIER UPDATE – Chair Pearce provided an updated from his hoteliers.
2. PCC UPDATE – Tourism Manager Molly Cano provided an update of the October 12,
2022 PCC meeting.
3. VISIT SLO CAL UPDATE – Chair Pearce provided an update.
4. TOURISM PROGRAM UPDATE – Tourism Manager Molly Cano provided an update
on the tourism program.
ADJOURNMENT
The meeting was adjourned at 11:12 a.m. The next Tourism Business Improvement
District Board meeting is scheduled for December 14, 2022 at 10:00 a.m. held at City
Hall.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
XX/XX/XX
November 2022
WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total
California 61.58 74.84 65.37 175.13 195.45 181.78 107.85 146.28 118.83 6.61 1.62 4.93 15.98 7.91 12.78 23.65 9.66 18.34
City of Paso Robles 61.12 79.28 66.31 138.22 234.61 171.14 84.48 186.00 113.49 -4.93 -9.57 -6.57 4.90 0.04 1.86 -0.27 -9.53 -4.83
City of Pismo Beach 56.14 77.71 62.30 152.16 254.88 188.77 85.42 198.07 117.61 13.70 -6.74 5.46 -4.30 -5.59 -7.34 8.82 -11.95 -2.27
City of San Luis Obispo 57.55 83.37 64.93 152.85 232.59 182.10 87.97 193.90 118.24 10.59 -0.64 6.19 5.98 -1.10 1.23 17.21 -1.73 7.50
City of Morro Bay 49.68 73.87 56.59 132.71 206.20 160.12 65.93 152.32 90.61 4.89 -6.88 0.17 8.02 0.50 2.71 13.30 -6.42 2.89
WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total
California 65.81 79.28 69.66 181.35 202.41 188.20 119.35 160.47 131.10 6.07 -0.05 4.00 17.52 9.61 14.35 24.66 9.56 18.92
City of Paso Robles 61.95 89.81 69.91 136.78 256.23 180.62 84.73 230.11 126.27 -12.86 -5.19 -10.19 4.08 6.75 6.76 -9.31 1.21 -4.12
City of Pismo Beach 56.95 86.92 65.51 156.04 283.78 204.46 88.86 246.65 133.94 -3.98 -5.48 -4.55 -6.71 4.37 -1.37 -10.42 -1.35 -5.87
City of San Luis Obispo 56.04 86.76 64.82 155.92 255.64 194.06 87.38 221.80 125.78 -4.87 -5.73 -5.20 1.71 6.49 3.96 -3.24 0.39 -1.44
City of Morro Bay 50.65 81.37 59.43 132.54 224.55 168.53 67.13 182.71 100.15 -9.14 -9.67 -9.35 2.98 9.31 6.12 -6.43 -1.26 -3.80
WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total
California 53.69 61.89 56.03 165.91 178.26 169.81 89.07 110.32 95.14 -8.32 -12.67 -9.74 2.20 -1.97 0.66 -6.30 -14.39 -9.15
City of Paso Robles 66.22 80.01 70.16 142.35 212.45 165.19 94.26 169.99 115.90 -7.32 3.10 -4.16 -3.32 -3.65 -2.50 -10.40 -10.40 -6.56
City of Pismo Beach 68.00 75.38 70.11 210.72 262.90 226.75 143.29 198.18 158.97 -9.45 -7.47 -8.85 -8.16 -5.78 -7.24 -16.84 -16.84 -15.45
City of San Luis Obispo 62.96 76.28 66.77 175.80 217.16 189.30 110.69 165.65 126.39 -7.35 0.81 -4.84 -5.32 -7.54 -5.75 -12.28 -12.28 -10.30
City of Morro Bay 61.72 70.23 64.15 155.88 206.67 171.77 96.21 145.15 110.19 -9.68 -10.34 -9.89 -2.88 -3.63 -3.21 -12.28 -12.28 -12.78
WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total
California 51.39 65.52 55.43 158.50 175.86 164.36 81.45 115.22 91.10 -8.03 -5.87 -7.32 7.72 5.57 7.00 -0.94 -0.63 -0.83
City of Paso Robles 43.65 60.92 48.58 124.56 173.55 142.11 54.37 105.73 69.04 -2.78 -11.66 -6.16 7.15 -6.15 -0.19 4.17 -17.09 -6.34
City of Pismo Beach 38.34 56.40 43.50 140.12 203.68 163.66 53.73 114.87 71.20 -14.55 -10.36 -13.04 -4.54 -2.89 -3.39 -18.43 -12.95 -15.99
City of San Luis Obispo 41.94 56.41 46.07 135.92 179.27 151.08 57.00 101.13 69.61 -14.45 -13.92 -14.42 -5.08 -11.08 -7.83 -18.80 -23.46 -21.11
City of Morro Bay 36.56 51.71 40.89 120.48 170.23 138.46 44.05 88.03 56.61 -15.92 -18.29 -16.79 3.01 1.02 1.86 -13.40 -17.46 -15.25
WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total
California 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
City of Paso Robles 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
City of Pismo Beach 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
City of San Luis Obispo 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
City of Morro Bay 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0
For the Week of November 27,
2022 to December 03, 2022
For the Week of November 20,
2022 to November 26, 2022
For the Week of November 06,
2022 to November 12, 2022
For the Week of October 30, 2022
to November 05, 2022
RevPar
Current Week Totals Percent Change
Occupancy (%)ADR RevPar Occupancy (%)ADR RevPar
Current Week Totals Percent Change
Occupancy (%)ADR RevPar Occupancy (%)ADR
Current Week Totals Percent Change
Occupancy (%ADR RevPar Occupancy (%ADR RevPar
Current Week Totals Percent Change
Occupancy (%)ADR RevPar Occupancy (%)ADR RevPar
Current Week Totals Percent Change
Occupancy (%ADR RevPar Occupancy (%ADR RevPar
December 2022
WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total
California 63.76 66.30 64.49 170.83 173.34 171.57 108.92 114.92 110.64 2.17 -4.92 -0.02 12.49 3.02 9.33 14.93 -2.05 9.31
City of Paso Robles 49.01 62.62 52.90 124.06 172.90 140.58 60.80 108.27 74.36 1.20 -14.89 -4.88 5.64 -9.95 -3.46 6.92 -23.36 -8.17
City of Pismo Beach 50.29 59.02 52.78 139.46 196.73 157.76 70.13 116.10 83.26 2.48 -17.16 -4.74 -3.54 -16.36 -11.31 -1.14 -30.71 -15.51
City of San Luis Obispo 51.00 63.64 54.61 139.26 193.80 157.42 71.02 123.33 85.96 2.18 -16.14 -4.75 4.43 -14.61 -6.72 6.71 -28.39 -11.14
City of Morro Bay 43.20 51.93 45.69 121.94 171.81 138.14 52.68 89.22 63.12 -1.11 -22.47 -9.23 3.62 -2.95 -1.50 2.47 -24.76 -10.59
WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total
California 56.34 59.70 57.30 159.75 165.92 161.59 90.00 99.06 92.59 1.13 -8.89 -2.08 12.00 2.89 8.75 13.27 -6.26 6.49
City of Paso Robles 43.46 56.11 47.07 122.00 162.56 135.81 53.02 91.20 63.93 -2.35 -2.01 -2.23 3.47 0.01 2.06 1.04 -2.00 -0.22
City of Pismo Beach 36.85 48.81 40.27 132.73 200.11 156.07 48.91 97.67 62.84 -3.49 -7.44 -4.90 -7.26 -4.94 -6.61 -10.50 -12.02 -11.18
City of San Luis Obispo 43.39 52.44 45.98 133.07 173.99 146.40 57.74 91.24 67.31 1.50 -4.81 -0.65 -2.65 -6.46 -4.60 -1.20 -10.96 -5.22
City of Morro Bay 36.87 46.86 39.72 120.76 161.06 134.34 44.52 75.47 53.36 2.77 -5.66 -0.24 5.35 1.73 3.18 8.26 -4.02 2.94
WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total
California 47.59 53.17 49.18 149.21 166.31 154.49 71.01 88.42 75.98 -7.86 -5.63 -7.18 -1.36 -1.63 -1.39 -9.10 -7.17 -8.47
City of Paso Robles 47.34 39.25 45.03 120.85 162.58 131.24 57.21 63.81 59.09 -1.08 7.43 0.91 0.69 6.10 2.70 -0.39 -0.39 3.64
City of Pismo Beach 49.80 53.57 50.88 154.69 215.77 173.07 77.04 115.59 88.05 -4.73 12.38 -0.16 -8.12 -4.86 -5.93 -12.47 -12.47 -6.08
City of San Luis Obispo 47.65 52.86 49.14 144.31 174.21 153.50 68.76 92.09 75.42 -2.00 16.98 3.15 -5.40 -10.10 -6.24 -7.29 -7.29 -3.29
City of Morro Bay 47.98 50.33 48.65 127.73 167.27 139.42 61.29 84.19 67.83 2.59 15.42 6.08 0.20 -1.36 0.37 2.80 2.80 6.47
WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total
California 59.14 63.99 60.53 176.48 207.25 185.77 104.37 132.61 112.44 -4.40 -3.93 -4.26 1.48 1.77 1.59 -2.99 -2.24 -2.74
City of Paso Robles 72.97 67.30 71.35 162.08 177.92 166.35 118.27 119.74 118.69 -5.05 -3.22 -4.56 -1.43 -2.15 -1.60 -6.41 -5.30 -6.09
City of Pismo Beach 72.60 62.42 69.69 216.02 256.50 226.37 156.82 160.10 157.76 0.01 -21.86 -6.67 -8.43 -5.60 -8.29 -8.42 -26.24 -14.41
City of San Luis Obispo 73.47 62.56 70.35 182.16 203.77 187.65 133.83 127.49 132.02 6.28 -6.18 2.81 -4.55 -6.22 -5.32 1.45 -12.01 -2.66
City of Morro Bay 71.62 58.05 67.74 168.30 199.94 176.05 120.54 116.06 119.26 6.77 -14.46 0.66 -0.99 -0.83 -1.70 5.71 -15.17 -1.06
WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total
California 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
City of Paso Robles 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
City of Pismo Beach 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
City of San Luis Obispo 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
City of Morro Bay 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0
For the Week of December 25,
2022 to December 31, 2022
For the Week of December 18,
2022 to December 24, 2022
For the Week of December 11,
2022 to December 17, 2022
For the Week of December 04,
2022 to December 10, 2022
RevPar
Current Week Totals Percent Change
Occupancy (%)ADR RevPar Occupancy (%)ADR RevPar
Current Week Totals Percent Change
Occupancy (%)ADR RevPar Occupancy (%)ADR
Current Week Totals Percent Change
Occupancy (%ADR RevPar Occupancy (%ADR RevPar
Current Week Totals Percent Change
Occupancy (%)ADR RevPar Occupancy (%)ADR RevPar
Current Week Totals Percent Change
Occupancy (%ADR RevPar Occupancy (%ADR RevPar
2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23
Change +/- to
previous FY
July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,298,959$ 7.0%
August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,089,326$ 9.7%
September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,101,237$ 14.0%
October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 986,882$ 10.9%Missing 1 hotels estimated $10,000
November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 755,091$ 4.5%Missing 4 hotels estimated $10,000
December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$
January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$
February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$
March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$
April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,057,524$
May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 909,549$
June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$
Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,583,480$
2021-22 2022-23 Change +/-2021-22 2022-23 Change +/-2021-22 2022-23 Change +/-
July 82.2 82.9 0.9%226.69 231.16 2.0%186.23 190.97 2.5%
August 71.9 74.6 3.8%213.77 208.57 -2.4%153.67 155.58 1.2%
September 70.9 71.9 1.4%214.67 212.43 -1.0%152.30 152.78 0.3%
October 68.1 69.6 2.2%200.80 202.21 0.7%136.81 140.73 2.9%
November 63.10 62.1 -1.6%182.97 185.60 1.4%115.47 115.19 -0.2%
December 53.50 175.56 93.90
January 50.6 152.39 77.08
February 64.9 173.07 112.37
March 65.2 175.65 114.49
April 72.6 211.24 153.43
May 63.9 197.13 125.94
June 76.8 220.40 169.19
Total/Average 65.59 66.98 72.22 0.01 195.36 207.99 0.00 132.57 151.05 Updated: 1/6/2023
Occupancy ADR RevPAR*Figures from Smith Travel
Research Report
TOT Comparison
Report to City of SLO – TBID and PCC
November 2022
Hosted TripSavvy Senior Editor
Continued PR planning for pitching to local and regional media outlets
Pitched to local and regional media outlets
Continue planning for journalist upcoming visit in partnership with
Continued working with the and on overall tourism marketing campaign
Continue planning for TripSavvy journalist s upcoming visit
Collaborated with to host and of the International Wine Review
Gathered content for Biggest Dining Trends off 2022, According to Chefs () in partnership with DCI
Collaborated with Badger Branding, Verdin Marketing and Noble Studios on promotion
Submitted A California Christmas and Shopping Season story ideas to
1,049,992 $244,154.52 Sustainability PARTNERSHIP MEDIA HOSTING
139,000 $31.97 Support Local PROACTIVE PITCHING
139,000 $31.97 Support Local PROACTIVE PITCHING
21,000 $1,005.03 Support Local PROACTIVE PITCHING
1,000 -Support Local
139,000 $31.97 Cultural
5,680,000 $1,306.63 Cultural
41,000 $9.32 Cultural
88,000 $20.27 Culinary
139,000 $31.97 Culinary
4,170,000 $958.41 Culinary
67,150,000.00 $15,444.86 Beer/Wine
21,000.00 $2,039.05 Cal Poly
139,000 $31.97 Family
2,140,000 Sustainability
2,010,000 $1,614.20 Cultural
139,000 $31.97 Support Local
26,000.00 -Cultural
139,000 $31.97 Cultural
67,150,000.00 $15,444.86 Cultural
195,000.00 $44.84 Outdoor
494,000.00 $397.85 Cultural
402,000.00 $92.46 Cultural
418,000 $96.20 Cultural
402,000 $92.46 Beer/Wine
139,000 $31.97 Support Local
26 152,570,992 $282,976.72
TOTAL YTD
54 506,603,500 $239,149.76
80 659,174,492 $522,126.48
Public Relations Contract
Implementation/Proactive Work
Astrid Taran
Buy Local Bonus/Eat Local Bonus
Buy Local Bonus/Eat Local Bonus
Michael Higgins SLO Coast Wine
City Noble Studios/DCI
Kristi Eaton'
Responsive leads
SLO Coast Wine Mike Potashnik Don Winkler
foodandwine.com
Partnerships
Buy Local Bonus/Eat Local Bonus
Visit California
ZEIT
KSBY
KSBY
SLO TRIBUNE
VISIT CALIFORNIA
KSBY
SF GATE
NEW TIMES
SANTA BARBARA INDEPENDENT
KSBY
PATCH
MSN TRAVEL
SLO TRIBUNE
KSBY
VOGUE
TRAVEL & LEISURE
KSBY
TRAVELING LIFESTYLE
KSBY
MSN TRAVEL
THE TRAVEL
FODOR'S TRAVEL
TRAVELAWAITS
MICHELIN GUIDE
TRAVEL AWAITS
KSBY
PR ACTIVITY
PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF
TOTALS
https://www.zeit.de/2022/47/kalifornien-pacific-surfliner-bahnreise-kueste
Shop in San Luis Obispo over the holidays, earn a gift card
Holiday shopping season starts strong for local businesses in San Luis Obispo
SLO shoppers who spend $100 can get a free gift card as Buy Local Bonus returns
Fall 2022 Deals in California
San Luis Obispo holds Winter Solstice Native & Indigenous Marketplace
Madonna Inn is California’s most iconic, kitschy hotel. Is it worth the drive?
SLOMA holds new group exhibit, Home/Work
Michelin Guide Adds New Central Coast Restaurants
MICHELIN Guide adds 8 Central Coast restaurants
Michelin Adds 12 NorCal Restaurants To California Guide
The Best Wineries To Visit in the US
Cal Poly opens new center for Latinx students: ‘An incredible move forward'
San Luis Obispo Botanical Garden announces holiday pet parade
This West Coast Train Route Has Been Enchanting Riders Since the ’70s
The 50 Best Places to Travel in 2023
Free downtown San Luis Obispo parking in structures on select dates throughout the holidays
11 Most Underrated Places In The U.S. Worth Visiting In 2023
Granada Hotel & Bistro celebrates hundredth anniversary
Complete California Coast Road Trip from Tip to Tip
10 Places In The U.S. That Are Simply Beautiful During The Month Of January
In a Barbie World: 12 Stunning Pink Hotels
7 California Central Coast Towns That Light Up For Christmas
California Hotels That Aren't on the Coast
9 Holiday Events In California's Central Coast Wine Country, Plus Gifts To Buy While You're There
San Luis Obispo County Regional Airport seeing an increase in travelers
Report to City of SLO – TBID and PCC
Public Relations Contract
December 2022
PR ACTIVITY
Implementation/Proactive Work
Connected with Hotel SLO on new dates for Arts + Culture FAM
Drafted Eat Local Bonus blog
Continued PR planning Eat Local Bonus to local and regional media outlets
Helped edit emails and blogs for overall tourism marketing campaign
Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign
Continue planning for TripSavvy journalist Kristi Eaton's upcoming visit
Responsive leads
Gathered content for Food & Wine story on 2023 travel trends from DCI lead
Gathered content for Best Life story on Top 10 Art Museums to Have on Your Bucket List from DCI lead
Partnerships
Began planning blogger Terumi Pong's Gold Pass visit with Visit Oxnard, Visit Santa Barbara and Visit California
Began planning freelancer Johnny Motley's visit with Highway 1 Road Trip
Began planning Caitlin Moore's visit with Visit Oxnard
Met with SLO CAL to discuss partnerships in 2023
Submitted History in the Golden State and story ideas to Visit California
PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF
FOOD & WINE These Will Be the Biggest Travel Trends of 2023, According to Experts 2,400,000 $1,900.00 Culinary Responsive pitching w/DCI
FAR & WIDE Best Farm-to-Table Hotel Restaurants in the World 600,000 Culinary Responsive pitching w/DCI
SAN DIEGO MAGAZINE Aboard Amtrak in Search of Adventure 104,419 -Cultural Media Hosting in partnership w/DCI
ADELANTE MAGAZINE COOL THINGS FOR SOUTHERN CALIFORNIANS TO DO – PART 27 SAN LUIS OBISPO 1,000 -Cultural Media Hosting in partnership w/DCI
NEW TIMES Find Christmas cocktails, cheer at The Carrisa in downtown SLO 41,000 $9.32 Beer/Wine
LUXURY TRAVEL MAGAZINE Cheers to the Holiday Season with New Festive Cocktails at Hotel San Luis Obispo 15,000 $3.40 Beer/Wine
TRAVELAWAITS 9 Delicious Foods And Drinks To Try Along California's Central Coast 402,000.00 $92.46 Culinary
MSN TRAVEL Bookmark these beautiful destinations for your trip to San Luis Obispo 67,150,000.00 $15,444.86 Cultural
MSN UK The Most Beautiful Small Town In All 50 States 67,150,000.00 $15,444.86 Cultural
KION 46 The best hotels to book in 2023 45,000.00 $10.46 Cultural
ROBB REPORT MEXICO SAN LUIS OBISPO, EL DIAMANTE EN BRUTO DE CALIFORNIA 30,000 $6.96 Cultural
BLOGARAMA San Luis Obispo, Ca is a Perfect Destination for Couples to take enjoy from Escursionismo, teatro e Cantine 46,000 $10.57 Cultural
DRIFT Ride Amtrak Pacific Surfliner to Southern California 2,000 $0.54 Sustainability
THE FAST NEWZ 32 Top Cheap Weekend Getaways in the U.S.5,000 $1.15 Cultural
GLOBAL TRAVELER USA Eat Local, Receive Gift Card in City of San Luis Obispo 4,000 $0.96 Support Local
PRESTIGE These Will Be The Biggest Travel Trends of 2023, According to Experts 14,266 -Cultural
KSBY Annual public menorah lighting tradition in downtown SLO 139,000 $31.97 Cultural
KSBY Busy weekend ahead for some restaurants in San Luis Obispo 139,000 $31.97 Culinary
KSBY Post-Christmas travel plans going smoothly for most at San Luis Obispo Airport 139,000 $31.97 Cultural
NEW TIMES Proof and Gather's Kaitlin Munoz launches two bakeries on the Central Coast 41,000 $9.32 Culinary
NEW TIMES Big Sky Cafe showcases paintings by Hilda Kilpatrick-Freyre 41,000 $9.32 Cultural
NEW TIMES The Greys in Between is the latest piece from SLO's public art program 41,000 $9.32 Cultural
NEW TIMES Park 1039's new partnership with chef Antonio Ramos brings Italy to SLO 41,000 $9.32 Culinary
NEW TIMES One TikTok post is making all the difference for SLO locals Próxima Parada 41,000 $9.32 Cultural
KEYT Historical Jack House and Garden in San Luis Obispo hosts a Holiday light event for all ages 62,000 $14.21 Family
KEYT San Luis Obispo attracts visitors during holiday season 62,000 $14.21 Cultural
KEYT San Luis Obispo is a popular location with the holiday season approaching 62,000 $14.21 Cultural
KEYT 12 Days of free parking in downtown SLO 62,000 $14.21 Support Local
KEYT Tourists in San Luis Obispo enjoy the Holiday Plaza 62,000 $14.21 Support Local
PASO ROBLES DAILY NEWS Free parking offered in downtown SLO over the holidays 36,000 $8.27 Support Local
PASO ROBLES DAILY NEWS Cal Poly float entry gets early slot in the 2023 Rose Parade 36,000 $8.27 Cal Poly
TOTALS
30 135,908,266 $31,255.64
TOTAL YTD
80 506,603,500 $239,149.76
110 642,511,766 $270,405.40
Report to City of SLO – TBID
Guest Services Contract
November 2022
Response to TBID Advertising Week
1
Week
2
Week
3
Week
4
Nov.
2021
Nov.
2022
Calls to
1-877-SLO-TOWN
12 23 35 20 100 90
Hotel Availability Tracker Week
1
Week
2
Week
3
Week
4
Nov.
2021
Nov.
2022
Email Response 34 18 24 11 110 87
Phone Calls to
Hotels
96 106 162 81 344 445
Hotel Referrals Week
1
Week
2
Week
3
Week
4
Nov.
2021
Nov.
2022
Visitors Served
(walk-ins)
1,050 1,102 1,678 3,859 7,739 6,152
Guests Served
(via phone and
digitally)
298 423 481 378 2,441 1,580
Hotel Rooms
Referred
265 329 435 244 1,466 1,273
Report to City of SLO – TBID
Guest Services Contract
December 2022
Response to TBID Advertising Week
1
Week
2
Week
3
Week
4
Dec.
2021
Dec.
2022
Calls to
1-877-SLO-TOWN
22 12 11 27 83 72
Hotel Availability Tracker Week
1
Week
2
Week
3
Week
4
Dec.
2021
Dec.
2022
Email Response 18 19 12 13 106 62
Phone Calls to
Hotels
78 65 25 56 318 224
Hotel Referrals Week
1
Week
2
Week
3
Week
4
Dec.
2021
Nov.
2022
Visitors Served
(walk-ins)
2,470 4,701 6,048 1,382 10,195 14,602
Guests Served
(via phone and
digitally)
618 802 834 485 3,221 2,739
Hotel Rooms
Referred
281 257 259 189 1,280 986
Agency Report · November 2022
SLO-TBID
Agency Repor t
November Activity & Performance
What’s Ahead:
●Quarterly Marketing Plan FY22-23:
Copy of Oct-Dec Visit SLO - 30/60/90 Marketing Plan - FY22-23
Paid Media
Paid search drove 26,620 impressions (a 14% increase YoY), 4,148 clicks (a 106% increase YoY), a
15.58% CTR and 4,400 sessions (125% increase YoY)while driving 43 Book Now Conversions, 670
hotel referrals and 80 homestay referrals at 16% increase in cost YoY.
Paid social drove 722,900 impressions, 216,257 users reached and 9,037 clicks across Facebook
and Instagram with a 1.25% CTR for FB/Insta (a 134%increase YoY)for 3,236 sessions (a 106%
increase YoY)while driving 5 hotel referrals at a 6% decrease in cost YoY.
Display drove 872,495 impressions, 3,434 clicks, a .39% CTR (a 97% increase YoY) and 3,738
sessions while driving 21 hotel referrals, 6 homestay referrals and 4 things to do referrals at a 15%
increase in cost YoY.
Video drove 180,007 impressions, 5,624 views, 495 clicks, a 3.12% view rate and 414 sessions
while driving 1 homestay referrals and 1 things to do referral.
Note: We are waiting on final report from Expedia and Sunset which we will include in the next
report
●Proactively monitored and optimized paid media placements ($28,461.02 spend)
●Broke out paid search campaigns for more effective spend
●Monitored Expedia Placements
Email Marketing
It’s an exciting month! We officially sent our first emails as part of our new interest-based email
strategy. We have sent valuable personally-relevant emails to our Food & Drink, Events &
Entertainment, and Outdoor Audiences with an immediate boost in click and open rates. As you
2
know, with our past strategy, our single newsletter to all audiences received a 30% click rate on
average and 2% click rate on average over the year. This month, we saw:
Food & Drink Email: 47.9% open rate, 2.4% click rate (including 72 clicks to the Find a Hotel page)
Events & Entertainment Email: 46.6% open rate, 3.6%click rate (including 55 clicks to the Find a
Hotel page)
Outdoor Email: 47.6% open rate, 2.2% click rate (including 37 clicks to the Find a Hotel page)
With this first emails, we saw a clear increase in open rate and higher than average click rate. We
still have room to improve the types of content we are delivering as we learn more about how they
interact with our emails, which we are looking forward too!
We have also replaced the itinerary button on VisitSLO.com with a newsletter signup, and we’re
excited to monitor how that grows our lists.
Search Engine Optimization (SEO) & Content Creation
Organic search traffic decreased 6% period-over-period and increased 1% year-over-year. Organic
hotel partner referrals increased 23% (201 vs 196), Book Now decreased 56% (30 vs 68) and
homestay referrals increased 28% (23 vs 18) year-over-year (November 1-30, 2022 vs November
1-30, 2021). We saw a 6% increase in Avg Session Duration,a 3% decrease in bounce rate and a 7%
increase in pages per session PoP and 1% increase in sessions, 4% decrease in bounce rate, 2%
increase in pages/session and a 3% decrease in avg. session duration YoY for organic search.
Page 1 keywords increased by 13% and 6% for overall keywords, compared to the previous period.
In November, we saw additional positive PoP growth for many of the pages we have optimized
including: a 10% increase to the Things to Do page, a 8% increase to SLO Movie Theaters page, a
26% increase to Breweries, a 4% increase to SLO Downtown page, a 117% to Downtown SLO
restaurants and 9% increase to events.
●SEO Optimizations created:
○Page Optimization: San Luis Obispo Attractions
○Page Optimization: San Luis Obispo Restaurants
Blog Posts (2 per month)
Completed:
●Blog #1: The Best Restaurants in SLO County 2022
●Blog #2: Fun Holiday Activities Around San Luis Obispo
●Blog #3: Buy Local Bonus 2022
Website
3
The website saw a 19% decrease in sessions period-over-period (November 1-30, 2022 vs October
2-31, 2022)and a 16% increase YoY; for a total of 31,327 sessions and 25,770 new users in
November. From an engagement perspective, bounce rate increased by .46% and pages/session
increased by 1% and average session duration decreased by 3% PoP. YoY, we do see a 5% decrease
in bounce rate, a 6% increase in average session duration and a 4% increase in pages/session. The
largest decreases in traffic stemming from Paid Search, Referral and Direct.
●Monthly Web Maintenance Items
○WordPress and Plugin Updates
○Update Annual Report on website
○Deployment of CTA update
○Add Buy Local Bonus to Deals in Navigation
○Update Travel Information Banner on website
PR, Media, And Influencer Relations
Proactive Pitch Development:
●Wine + Wellness (Complete)
●Food + Wine (In Progress)
●Arts + Culture (To Come)
●The Art of SLO (To Come)
Ongoing Media Conversations:
●USA 10 Best, Best Public Square/Best Winter Destination
●San Francisco Chronicle, Greg Thomas, Outdoor Travel
●TIME, Scott Laird, Sustainability
●NY Times, Elaine Glusac, Hotels with Pickleball Courts
●Real Simple, Katie James, Solo Travel
●Lonely Planet, Carolyn Heller, Best Neighborhoods
●Los Angeles Magazine, Moer Roshan, Sustainability
●Viator, Lauren Dana, Underrated Holiday Wonderlands
●MSN, Cassandra Karpiak, Best Hotels for the Holidays
●AARP, Best College Towns to Visit
●NY Times, Soumya Karlamangla, Sustainability
●USA Today, Sarah Sukulas, Where to Go in 2023
●Anonymous, Best Small Towns to Visit in 2023
●Best Life, Erin Yarnall, 12 Best Historical Sites in the U.S.
●Best Life, Erin Yarnall, Best Museums
●Dive In, Amy-Lee Vaughan, Best Fall Hiking Trails
●Elaine Glusac, Winter Weather Destinations
●Far + Wide, Mariana Zapata, Farm-to-Table Restaurants
●Food & Wine Magazine, Alexandra Domrongchai, Food Trails Across the Country
●Globe & Mail, California’s Lesser Known Towns
4
●GOBanking Rates , Maddie Duley, Affordable Family Trips this Holiday Season
●Last Minute Family Getaways for the Holidays
●AARP, Affordable Winter Travel
●New York Times, Black Friday (opportunity declined)
●New York Post, Winter Escapes
●The Best Places to Visit in the USA for Every Month of the Year
●The New York Times, David Gelles, SLO Sustainability
●The Scary Mommy, Deirdre Kaye, California Travel Tips
●Travel + Leisure, Terri Huggins, Budget Travel
●USA Today, Katie Jackson, Best Rooftop Bars
●VIA, Great Bike Tours and Trails in the West
●Viator Travel Blog, Lauren Dana, Underrated Winter Wonderland Towns
Hosted Media Visit or Influencer Partnerships (6-9 visits/partnerships in 2022-23)
●Individual Media Visits - 2 Completed, 1-2 To Come
○Scott Smith, Adelante Magazine (Sept 26-28 - COMPLETED)
○Astrid Taran, Tripsavvy (November 9-11- COMPLETED)
○Kristi Eaton, freelance, CNT February 6-9
○Johnny Motley, Matador, TBD March (part of 101 road trip story)
●Food + Wine Group Press Trip Spring 2023 - To Come
○Rebecca Deurlein, Travel + Leisure, Fodors Travel (Tentative)
DCI’s All Client Pitch Initiative
Proposed:(4-6 pitches throughout 2022-23)
Progress:
4 Completed, In Progress: Completed: Fall Destinations (Aug 2022) Halloween
Experiences (Sept 2022) Holiday Destinations (Nov 2022), Where to Go in 2023
(Nov 2022)
DCI 2022-23 SLO Coverage Grid:
●2022-2023 SLO Coverage Grid
5
Agency Report · December 2022
SLO-TBID
Agency Repor t
December Activity & Performance
What’s Ahead:
● Quarterly Marketing Plan FY22-23:
Copy of Jan-March Visit SLO - 30/60/90 Marketing Plan - FY22-23
Paid Media
This month, we only ran paid search (other channels to resume in January). Paid search drove
14,692 impressions (a 18% decrease YoY), 1,771 clicks (a 33% decrease YoY), a 12.05% CTR and
2,079 sessions (29% decrease YoY) while driving 22 Book Now Conversions, 359 hotel referrals
and 45 homestay referrals at a 4% decrease in cost YoY .
● Proactively monitored and optimized paid media placements ($4,852.64 spend)
● Broke out paid search campaigns for more effective spend
Email Marketing
This December, we reached out to our Events & Enter tainment, Food & Drink, Family and General
audiences. Even while competing for inbox attention with holiday deals and shopping, we saw
strong performance—par ticularly with our Food & Drink audience and Events & Entertainment.
Food & Drink Email : 54.3% open rate, 4.2% click rate (including 83 clicks to the Find a Hotel page)
Events & Entertainment Email : 48% open rate, 2.4% click rate (including 12 clicks to the Find a
Hotel page)
Family Email : 47.1% open rate, 1.3% click rate ( Note : 1.3% = 3 clicks. This is a small segment due
to overlap from other segments )
General Email: 44.5% open rate, 1.7% click rate (including 133 clicks to the Find a Hotel page)
For context, with our past strategy, our single newsletter to all audiences received a 30% click rate
on average and 2% click rate on average over the year.
A few key learnings:
2
1. There is a lot of overlap between the Family segment and our other interests. We will likely
reserve this segment moving forward for very particular touchpoints vs. regular
communication.
2. Events & Entertainment and Food & Drink segments continue to be highly engaged.
We also sent our re-engagement email this month to allow people to update their preferences and
gauge how many inactive people are on our list. We will be sending a follow-up email to anyone
who did not engage with this send before continuing with list hygiene.
Search Engine Optimization (SEO) & Content Creation
Organic search traffic decreased 5% period-over-period and decreased 8% year-over-year . Organic
hotel partner referrals increased 10% (210 vs 191), Book Now decreased 48% (36 vs 69) and
homestay referrals increased 115% (28 vs 13) year-over-year ( December 1-31, 2022 vs December
1-31, 2021 ). We saw a 9% increase in Avg Session Duration, bounce rate stayed the same and a 1%
increase in pages per session PoP and 3% improvement in bounce rate, 1% increase in
pages/session and a 3% decrease in avg. session duration YoY for organic search.
Page 1 keywords increased by 4% and 1% for overall keywords , compared to the previous period. In
December, we saw additional positive PoP growth of ranked keywords for many of the pages we
have optimized including: a 33% increase to the Attractions and Entertainment page, a 7% increase
to the Find a Hotel page, a 119% increase to Sunset Drive-In and a 17% increase to the Find a
Homestay page.
● SEO Optimizations created:
○ Page Optimization: Weekend Trips from Los Angeles
○ Page Optimization: Outdoor and Recreation
Blog Posts (2 per month)
Completed:
● Blog #1: Ways to Be Well in 2023
● Blog #2: Kid-Friendly Fun in San Luis Obispo
Website
The website saw a 32% decrease in sessions period-over-period (December 1-31, 2022 vs October
31-November 30, 2022 ) and a 12% decrease YoY; for a total of 21,781 sessions and 18,637 new
users in December. From an engagement perspective, bounce rate improved by 4% and
pages/session increased by 1% and average session duration increased by 9% YoY. PoP, we also
saw a 4% improvement in bounce rate with a 5% increase in avg. pages per session and a 19%
increase in avg. session duration. The largest increases in traffic PoP came from Direct and Referral,
3
with Direct being the largest. YoY, the largest increases in traffic came from Referrals, (Other),
Display and Email. The (Other) traffic increase is mainly attributed to the CCTC Co-op.
● Monthly Web Maintenance Items
○ WordPress and Plugin Updates
○ Deployment of Mobile Newsletter Icon Update
○ Mobile Navigation Optimizations
PR, Media, And Influencer Relations
Proactive Pitch Development:
● Wine + Wellness (Complete)
● Food + Wine (Complete)
● Arts + Culture (In Progress)
● The Art of SLO (To Come)
Ongoing Media Conversations:
● AAA The Extra Mile, Michelle Hermann, Spring Break Ideas
● AARP, Affordable Winter Travel
● Best Life, Erin Yarnall, Best Museums
● Best Life, Erin Yarnall, 12 Best Historical Sites in the U.S.
● Brides, Carrie Bell, Valentine’s Destinations in the U.S
● Elaine Glusac, Winter Weather Destinations
● Far + Wide, Mariana Zapata, Farm-to-Table Restaurants
● Food & Wine Magazine, Alexandra Domrongchai, Food Trails Across the Country
● Fox Channel News, Perri O. Blumberg, Biggest and Best Holiday Displays
● GOBanking Rates , Maddie Duley, Affordable Family Trips this Holiday Season
● Green Living Magazine, Angela, Health and Wellness
● Last Minute Family Getaways for the Holidays, Anonymous HARO
● San Francisco Chronicle, Greg Thomas, Outdoor Travel
● Travel Pulse, Holly Johnson, Pet-Friendly Vacations
Hosted Media Visit or Influencer Partnerships (6-9 visits/partnerships in 2022-23)
● Individual Media Visits - 2 Completed, 1-2 To Come
○ Scott Smith, Adelante Magazine (Sept 26-28 - COMPLETED)
○ Astrid Taran, Tripsavvy (November 9-11- COMPLETED)
○ Kristi Eaton, freelance, CNT February 6-9
○ Johnny Motley, Matador, TBD March (part of 101 road trip story)
● Food + Wine Group Press Trip Spring 2023 - To Come
○ Rebecca Deurlein, Travel + Leisure, Fodors Travel (Tentative)
4
DCI’s All Client Pitch Initiative
Proposed: (4-6 pitches throughout 2022-23)
Progress:
4 Completed, In Progress: Completed: Fall Destinations (Aug 2022) Halloween
Experiences (Sept 2022) Holiday Destinations (Nov 2022), Where to Go in 2023
(Nov 2022)
DCI 2022-23 SLO Coverage Grid:
● 2022-2023 SLO Coverage Grid
5
November 2022
ORGANIC SOCIAL REPORT
Date: 12/01/22
Page Fans: 96,381 ( .1%)
Total Posts: 21
Total Impressions: 806,179 ( 32.5%)
Total Organic: 47,427 ( 14%)
Total Engagements: 18,833 ( 29%)
Engagement Rate: 2.3 % ( 5.5%)
FACEBOOK
Top Posts:
Followers: 23,123 ( .3%)
Total Posts: 26
Total Impressions:202,884 ( 7.2%)
(includes both organic & paid)
Total stories: 27
Average Reach per Story: 601
Total Engagements: 4,903 ( 91%)
Engagement Rate: 2.4%
INSTAGRAM
Top Posts:
WHAT WE WORKED ON THIS MONTH:
- Promoted Christmas at the Carrisa via reels - 17k views
- Promoted Buy Local Bonus promotion
- Created two reels with a total of 17,400 plays
- Began posting on TikTok - four posts
- Created Crowdriff Story Network Story:
Best of Drink & Dine in SLO
DECEMBER’S FOCUS:
- Promote Buy Local Bonus Promotion
- Host first Content Creators
- Eat Local Bonus planning
- Make engaging Stories about kid-friendly SLO/wellness
- Create New Story Network Story
- Continue engaging stories, create new
- Create new Pinterest boards for trip and itinerary planning
- Promote Shop Small/Local, Downtown SLO holiday display
December 2022
ORGANIC SOCIAL REPORT
Date: 01/11/23
Page Fans: 96,272 ( .1%)
Total Posts: 22
Total Impressions: 156,339 ( 80%)
Total Organic: 39,183 ( 17%)
Total Engagements: 9,153 ( 51%)
Engagement Rate: 5.9 % ( 150%)
FACEBOOK
Top Posts:
Followers: 23,157 ( .1%)
Total Posts: 31
Total Impressions: 135,049 ( 33%)
(includes both organic & paid)
Total stories: 43
Average Reach per Story: 706
Total Engagements: 5,850 ( 91%)
Engagement Rate: 4.3%
INSTAGRAM
Top Posts:
WHAT WE WORKED ON THIS MONTH:
- Promoted Buy Local Bonus (kicked off 11/28)
- Promoted SLO Botanical Gardens Light display
with Reel (13k views)
- Created two reels with over 12k view each
- Continued posting on TikTok - two posts
- Promoted Makeshift Muse Holiday Market,
SLOcally Made Pop-up, Apple Farm Marketplace
local spirits and mixers, and the lighted display
in Mission Plaza
JANUARY’S FOCUS:
- Launch and promote Eat Local Bonus Promotion
- Schedule additional Content Creators
- MidWeekend campaign planning
- Focus content on restaurants
- Create New Story Network Story
- Create new Pinterest boards for trip and itinerary planning
- Weekly $25 gift card giveaway to select restaurants that align with weekly themes
for Eat Local Bonus
DRAFT Minutes – Promotional Coordinating Committee Meeting of November 16, 2022 Page 1
Minutes - DRAFT
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, November 16, 2022
Special Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Special Meeting of the San Luis Obispo Promotional Coordinating Committee was
called to order on Wednesday, November 16, 2022 at 5:32 p.m., by Chair Thomas.
ROLL CALL
Present: Chair John Thomas, and Vice Chair Samantha Welch, Committee
Members, Anni Wang, Lori Lerian and Clint Pearce
Absent: Members Maureen Forsberg and Robin Wolf
Staff: Tourism Manager Molly Cano
PUBLIC COMMENT ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
ACTION: UPON MOTION BY COMMITTEE MEMBER LERIAN, SECONDED BY VICE
CHAIR WELCH CARRIED 5-0 (With Member Forsberg and Wolf absent) to approve the
Consent Agenda items 1 thru 6.
C.1 Minutes of the Meeting on October 12, 2022
C.2 2022-23 Community Promotions Budget Report
C.3 SLO Chamber Monthly Public Relations Reports
C.4 SLO Chamber Visitor Center Reports
C.5 SLO Chamber GIA Support Reports
C.6 Transient Occupancy Tax Report
PRESENTATIONS
1. PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE
DRAFT Minutes – Promotional Coordinating Committee Meeting of November 16, 2022 Page 2
Jacqui Clark-Charlesworth and Hollie West, the SLO Chamber presented the report
for the public relations activities that occurred over the past month.
Public Comment
None
--End of Public Comment--
ACTION: No action taken on this item.
BUSINESS ITEMS
1. PUBLIC ART PROMOTIONAL CONTENT CAMPAIGN PROPOSAL
Ashlee Akers Verdin Marketing reviewed the proposal for the public art promotional
content campaign.
Public Comment
None
--End of Public Comment--
ACTION: UPON MOTION BY MEMBER WANG, SECONDED BY COMMITTEE
MEMBER PEARCE, CARRIED 5-0 (With Member Forsberg and Wolf absent) to
approve $15,000 from the Community Placemaking account for the Public Art
Promotional Content Campaign as presented.
2. 2023-25 COUNCIL GOAL SETTING PROCESS
The PCC reviewed the committee input for the 2023-25 City Council goal-setting
process.
Public Comment
None
--End of Public Comment--
ACTION: UPON MOTION BY MEMBER LERIAN, SECONDED BY COMMITTEE
MEMBER WANG, CARRIED 5-0 (With Member Forsberg and Wolf absent) to forward
to City Council the Committee’s input on the proposed FY 2023-25 City Council goals.
3. PLAZA POP UP ACTIVATIONS
Tourism Manager Molly Cano presented a proposed approach to the possible Plaza
Pop Up activations for the remainder of FY 23.
DRAFT Minutes – Promotional Coordinating Committee Meeting of November 16, 2022 Page 3
Public Comment
None
--End of Public Comment--
ACTION: By consensus the Committee provided direction that the PCC would not take
a proactive approach at this time to lead the development and fund new Plaza Pop Ups
but would responsively consider opportunities as they come up and would also consider
supporting activations outside Mission Plaza.
PCC LIAISON REPORTS AND COMMUNICATION
1. GIA LIAISON REPORT - None
2. COMMITTEE OUTREACH UPDATE - None
3. TBID BOARD REPORT
Member Pearce reported on the November 9, 2022 TBID meeting.
4. TOURISM PROGRAM UPDATE
Tourism Manager Molly Cano provided a brief Tourism Program update.
ADJOURNMENT
The meeting was adjourned at 7:08 p.m. The next Regular Promotional Coordinating
Committee meeting is scheduled for Wednesday, January 11, 2023 at 5:30 p.m. at City
Hall 990 Palm Street.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2022