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HomeMy WebLinkAboutb2economicdevelopmentstrategicplan FROM: Michael Codron, Assistant City Manager Prepared By: Lee Johnson, Economic Development Manager Molly Cano, Tourism Manager SUBJECT: ECONOMIC DEVELOPMENT STRATEGIC PLAN UPDATE 2013-2014 RECOMMENDATION Receive a progress report on implementation of the Economic Development Strategic Plan (EDSP). DISCUSSION Background On October 16th, 2012 the City Council approved the adoption of the EDSP. The EDSP focuses on creating a system that supports and sustains industries creating head of household jobs. The EDSP continues to be organized into four overarching strategies including: • Break Down Barriers to Job Creation • Actively Support Knowledge & Innovation • Promote and Enhance the San Luis Obispo Quality of Life • Build on Existing Efforts and Strengthen Regional Partnerships Each strategy has an underlying list of actions, metrics and outcomes that contribute towards achieving the goals of the strategic plan. Table 3 of the EDSP includes a summary matrix of the strategies, including timeframe to complete. The strategies identified as Short-Term and Ongoing have been incorporated into the Economic Development Major City Goal for the 2013-2015 Financial Plan. Medium and Long-Term strategies will be incorporated into the Economic Development work program in future financial plans. While the EDSP is managed by the Economic Development Program, the actions are cross- departmental and require the support and cooperation of many people in the City organization and partner organizations. The remainder of the update focuses on each of the overarching strategies, the status of each strategy and the focus for the next 12 months. The EDSP and Appendix A: Background Report can be found on-line at www.slocity.org. A copy is provided in the Council Reading File and is available to the public at the City Clerk’s Office. Break Down Barriers to Job Creation The first overarching strategy is breaking down the barriers to job creation. The primary actions are grouped into two sub-areas, (1) Processing, and (2) Infrastructure and Fees. Meeting Date Item Number 3/18/14 B2 - 1 Economic Development Strategic Plan Update 2013-14 Page 2 1. Processing (Strategies 1.1 and 1.2) A. Update. All processing strategies are considered to be ongoing and progress has been made in key areas. In particular, the recommendations from the Community Development Departments (CDD) Organizational Assessment have been used to develop a project plan to execute a permit streamlining process. A Development Review Team (DRT) is in place to ensure a consistent and expedient approach across all involved departments. Changes to the DRT process are being implemented to provide a mechanism to track overdue plan checks and track workflow commitments. A Continuous Improvement Group (CIG) has been formed to ensure that there is cross department and cross-functional input, action and alignment with the improvement process. The CIG is currently reviewing the major processes from end to end and developing changes to improve the process. The City has had success on specific projects using various proactive approaches like pre- application meetings, quick response teams, fast track permitting and pre-determinant scheduling. A perfect example of this success is the new MindBody Corporate Headquarters located on Tank Farm Road. By working with the applicant, staff was able to commit to a schedule that resulted in the project moving through the permitting process in 15 weeks. In the past, similar projects have taken between 20-30 weeks. B. Moving Forward. The focus of the CIG will be will be to continue to identify opportunities for improvement in the permitting process. The next major milestone will be the implementation of EnerGov in June. The tools available in the new system will allow staff to have measurements in place to be able to determine the success of the improvement efforts. While the anecdotal evidence has been positive, accurate measurements of the process and the service levels will be extremely powerful in helping to improve the processes and procedures. Staff will continue to use the creative proactive approaches to streamline the current process while work continues on the long-term changes. The CIG is making every effort to identify process improvements within the context of the existing policy environment. Once the CIG group has implemented an array of process changes that improve the timing and efficiency of permit processing within the existing policy framework, the group will work to identify any policy changes that would require Council consideration and approval that could further streamline the review process. Staff will also be focused on continuing to assist in moving major projects like Chevron Tank Farm Road, Garden Street Terraces, Parking Lot 10 and China Town through the process and to conclusion. 2. Infrastructure and Fees (Strategies 1.3 to 1.9) A. Update. There are two short term strategies related to infrastructure and fees (Strategies 1.4 and 1.5). These strategies are being implemented in part by the current infrastructure financing assessment project. In the first quarter of 2014, the City’s consultant, EPS, led three sessions to lay the foundation for future infrastructure financing in the City. This work has included an assessment of the City’s current impact fee program, options and tools for B2 - 2 Economic Development Strategic Plan Update 2013-14 Page 3 financing important infrastructure projects, and a review of policies to guide future impact fee program updates. B. Moving forward. After the completion of the third EPS session and based on Council’s direction, staff will develop a plan to implement the next action in the strategy (Strategy 1.5.a). The 2014-15 budget includes funding for a strategic infrastructure analysis – a project to identify one or more projects with citywide benefits that the City could invest in to support the creation of head of household jobs. The strategic infrastructure analysis is timed to follow the Land Use and Circulation Element Update so that it will take all future projects into account. Actively Support Knowledge and Innovation Focusing on businesses and infrastructure that rely on knowledge and innovation is a critical aspect of the EDSP (Strategies 2.1 through 2.3). Given the unique aspects of San Luis Obispo, this strategy was split into the two subareas of Entrepreneurship and Access to Broadband. Strategy 2.1 includes items that are short term and ongoing. 1. Entrepreneurship (Strategy 2.1) A. Update. The Economic Development Program is actively working with our partners to promote an environment that supports entrepreneurship and start-ups. The City continues to support the SLO HotHouse financially and professionally. In September, the economic development manager participated in the assessment of the “accelerator” companies and helped to select those that would move onto a two-year incubation process. In 2013, the HotHouse started 10 new businesses, counseled 69 new clients, created 46 jobs and had an overall investment in the companies of more than $16 million. The City also worked with a new private entity in San Luis Obispo that will be an incubator for “hands on” businesses that require access to equipment such as metal working machines, wood working tools and 3-D printers. B. Moving forward. The City will continue to work productively with its partners in 2014. Some key ideas to explore are: how to continue to grow the City’s entrepreneurial culture, how to develop more co-working opportunities, how to leverage our diverse tourism marketing efforts to attract existing and potential entrepreneurs to the City, and how to build a database of local companies at the County level to increase interaction between organizations and help attract companies and individuals to the area. 2. Access to Broadband (Strategies 2.2- 2.3) A. Update. The City has recently expanded our agreement with Digital West that will significantly expand access to broadband in the Downtown core. This expansion of broadband is a major improvement and a large step toward our EDSP goals. Although these strategies are considered medium to long-term, staff has been able to make progress on specific projects, and develop important relationships through its regional partners that will be useful in the future. B2 - 3 Economic Development Strategic Plan Update 2013-14 Page 4 B. Moving forward. The City will transition the Ad Hoc committee that worked with Digital West on the recent agreement into a full time committee (Strategy 2.2). The new committee will have additional support of various departments in the City plus outside industry experts. The primary goal of the committee will be working to expand broadband infrastructure across the City. In addition, this committee will explore partnering with a similar committee in formation at the EVC to ensure that the City remains connected to tri-countywide efforts (Strategy 2.3). Promote and Enhance the San Luis Obispo Quality of Life The EDSP recognizes that the same aspects that attract tourists also benefit residents and attract new and potential businesses. The Tourism Manager, who oversees the City’s Community Promotions program, is now part of the economic development team as called for by Strategy 3.1. Community Promotions is now fully integrated into the City’s economic development efforts to promote the value of quality of life activities across multiple fronts. Strategies 3.1 and 3.4 are short term and ongoing, all other actions are medium or long term. 1. Tourism and Community Promotions (Strategies 3.1 and 3.4) A. Update. In 2012-13, the City collected over $5.5 million in TOT, a 6% increase over the previous year. In addition, in every month (with the exception of November) the City surpassed the collections from the banner year of 2007-08. The TBID also developed a 5- year strategic clarity document. Together, the TBID and PCC supported over 10 major events within the City. Events serve a dual purpose: they are enjoyed by residents and attract visitors to our community. In addition, the PCC funded promotional grants through the annual grants-in-aid process for nearly 30 local not-for-profit organizations. There was an 11% increase in the visits to the SanLuisObispoVacations.com site, the length of time on the site increased by 14% and the bounce rate decreased by almost 7.5% which supports that traffic coming to the site was intentional. Additional web stats: - Direct traffic up 92% (11,160 more visits) - Organic search traffic up 75% (33,727 more visits) - Inbound referrals up 6% (2,541 more visits) - Mobile traffic has doubled from 15% of users to 30% of users B. Moving forward. The TBID will set the foundation for the implementation of the strategic clarity document. Target goals for the next five years include: 25% growth in TOT, 15% growth in occupancy during the shoulder months, further developing the SLO brand and work on eliminating the consumer confusion of competing internal SLO brands, building meaningful partnerships, contributing to an unforgettable SLO experience, and building the engagement of hoteliers in the tourism programs. The PCC is working to develop a free events app to further support and promote all of the special events that take place in SLO. Both organizations are working on streamlining the event promotion application process to evaluate events requesting funding. The TBID is also evaluating the proposed County wide Tourism Marketing District (TMD), a study session with the City Council on this issue is targeted for May 2014. B2 - 4 Economic Development Strategic Plan Update 2013-14 Page 5 Build on Existing Efforts and Strengthen Regional Partnerships The City’s regional partnerships are critical to our economic development as a City. These partnerships allow the City to build, retain and attract businesses. At this time, the primary partnerships include: (in alphabetical order); Cal Poly, Chamber of Commerce, Central Coast Economic Forecast (CCEF), Cuesta College, California Central Coast Research Partnership (C3RP), Downtown Association, Economic Vitality Corporation (EVC), San Luis Obispo County and the SLO HotHouse. Strategies 4.1 through 4.7 cover four topics: Business Retention, Business Attraction, Business Support, and Support for Downtown. Strategies 4.3, 4.6, and 4.7 are identified as ongoing. A. Update. Relationships with the primary partners (Strategy 4.1 & 4.2) continue to be strong throughout the change of personnel in the position of economic development manager. Meeting schedules have been coordinated, current programs have been reviewed and initial discussions about future opportunities have taken place. Some highlights include: increased focus with the Chamber on specific business attraction opportunities; coordination with the EVC on airport expansion and broadband funding; coordination with the Chamber, CCEF and C3RP on data development; participation with and presentations to committees at the Chamber, the Downtown Association and the EVC; as well as the efforts highlighted above with the SLO HotHouse. The City has also joined in a new initiative with Cal Poly through participation in the President's Cabinet Ad Hoc Economic Development Committee. The process is underway to build an economic development dashboard (Stregies 4.3 & 4.4) to help assess the impact of our activities as well as quantify the economic health of the City. The San Luis Obispo Chamber of Commerce, the EVC and other stakeholders are being consulted on this project. B. Moving forward. Cooperation with the regional partners will form the basis for external activities in the coming year. Staff will continue to focus on the core economic development functions of business building, business retention and business attraction. In addition to the expansion of the ongoing initiatives, staff will focus on coordinating efforts to provide access to information for current and potential businesses through multiple channels with particular focus on upgrading our web presence (Strategy 4.1). We are also working to gain access to data that will provide greater clarity to the economic situation specific to the City of San Luis Obispo (Strategy 4.3 & 4.4). Staff continues to support the Downtown Association efforts as well as working on projects in the downtown including Garden Street Terraces and Parking Lot #10 (Strategy 4.7). CONCURRENCES Community Development, IT and Finance all concur with the information provided in this update. FISCAL IMPACT All the programs and initiatives outlined are fully funded by the 2013-15 Financial Plan. B2 - 5 Economic Development Strategic Plan Update 2013-14 Page 6 ALTERNATIVES 1. Provide different direction to staff. The City Council can provide additional or different direction to staff than recommended in this agenda report. Major changes to the direction at this time are not recommended due to the fact that the actions outlined to execute the EDSP are the result of community input and the Council’s goal setting process. 2. Continue this item. Continue the discussion and provide staff direction on additional information needed to receive and file the report. ATTACHMENTS Attachment 1: EDSP Table 3 – Economic Development Strategy Summary Matrix AVAILABLE FOR REVIEW IN THE COUNCIL OFFICE Economic Development Strategic Plan t:\council agenda reports\2014\2014-03-18\economic dev strategic plan (codron-johnson)\economic development strategic plan update march 2014.docx B2 - 6 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s 1. B R E A K D O W N B A R R I E R S T O J O B C R E A T I O N Pr o c e s s i n g 1. 1 . I d e n t i f y o p p o r t u n i t i e s f o r p e r m i t s t r e a m l i n i n g w i t h t h e g o a l o f r e d u c i n g p e r m i t pr o c e s s i n g t i m e s , s e e k i n g o p p o r t u n i t i e s t o i n c r e a s e i n t e r n a l c o o r d i n a t i o n , a n d im p r o v i n g c r o s s d e p a r t m e n t f o c u s o n d e v e l o p m e n t r e v i e w . I n c o r p o r a t e c o n s i d e r a t i o n of : a. ,P S U R Y L Q J  F R P P X Q L F D W L R Q  Z L W K  D S S O L F D Q W V   L Q F O X G L Q J  U H T X L U H P H Q W V  I R U  F R P S O H W H  ap p l i c a t i o n s . b. E v a l u a t i n g p r o j e c t s a t t h e a d m i n i s t r a t i v e r e v i e w l e v e l w h e n a p p l i c a t i o n s m e e t Ci t y p o l i c i e s a n d d e s i g n g u i d e l i n e s . c. C r e a t i n g s t a n d a r d c o n d i t i o n s o f a p p r o v a l a n d p r e l i m i n a r y e n v i r o n m e n t a l r e v i e w do c u m e n t s t o f a c i l i t a t e d e v e l o p m e n t o f k e y s i t e s . d. E v a l u a t i n g c a p a c i t y a n d p o t e n t i a l e f f e c t i v e n e s s o f a p r o p o s e d p r o g r a m t o c r e a t e an d u p d a t e a p o r t f o l i o o f a v a i l a b l e p r o p e r t i e s r e a d y f o r d e v e l o p m e n t a s a n ad v a n c e d p l a n n i n g t o o l f o r p r o p e r t y o w n e r s , d e v e l o p e r s , a n d a r e a r e s i d e n t s . e. (Y D O X D W L Q J  H I À F L H Q F \  R I  H [ L V W L Q J  H I I R U W V  W R  S U R Y L G H  V L W H  V H O H F W L R Q  D V V L V W D Q F H   EX V L Q H V V  O L D L V R Q  V H U Y L F H V   S U H  D S S O L F D W L R Q  P H H W L Q J V   T X L F N  U H V S R Q V H  W H D P  P H H W L Q J  an d f a s t - t r a c k p e r m i t t i n g a n d r e v i e w . f. (Y D O X D W L Q J  H I I H F W L Y H Q H V V  R I  U H S R U W L Q J  U H O D W L R Q V K L S V   V W D I I  D X W K R U L W \   D Q G  V W D I À Q J  le v e l s . g. C o n s i d e r i n g p r o j e c t m a n a g e m e n t t r a i n i n g f o r l e a d s t a f f o n d e v e l o p m e n t ap p l i c a t i o n s . h. A l l o w i n g m o r e n o n r e s i d e n t i a l u s e s b y r i g h t i n b u s i n e s s p a r k s . i. E v a l u a t i n g t h e C i t y ’ s e n v i r o n m e n t a l r e v i e w p r o c e s s f o r o p p o r t u n i t i e s t o m a k e th e p r o c e s s m o r e t r a n s p a r e n t a n d p r e d i c t a b l e f o r a p p l i c a n t s . j. D e v e l o p i n g a m a s t e r c o n d i t i o n a l u s e p r o g r a m f o r s h o p p i n g c o m p l e x e s t o H[ S H G L W H  W K H  Q D W X U D O  W X U Q R Y H U  L Q  U H W D L O  D Q G  R I À F H  E X L O G L Q J V   On g o i n g C D D R e p r i o r i t i z e ex i s t i n g wo r k e f f o r t s (C u r r e n t Fi n a n c i a l p l a n ) 7U D F N  F K D Q J H V  L Q  pe r m i t p r o c e s s i n g ti m e s . 7U D F N  W K H  Q X P E H U  R I  ap p l i c a t i o n s a p p r o v e d at t h e a d m i n i s t r a t i v e le v e l . Se e k C i t y C o u n c i l ap p r o v a l f o r p o l i c y FK D Q J H V  L G H Q W L À H G  E \  th e s t r e a m l i n i n g e f f o r t in F Y 2 0 1 3 - 1 4 . Improve general business climate and attitude toward industry consistent with City goals.Establish new procedures or revise current procedures as appropriate through implementation of this strategy. Minimize incomplete applications and avoid unnecessary delays. Increase public awareness of planning and environmental issues.Increase productivity through new systems and applications. LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H B2 - 7 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s 1. 2 . C o n t i n u e t o b u i l d o n e x i s t i n g e f f o r t s t h a t o f f e r s i t e s e l e c t i o n a s s i s t a n c e , b u s i n e s s l i a i s o n VH U Y L F H V   S U H D S S O L F D W L R Q  P H H W L Q J V   T X L F N  U H V S R Q V H  W H D P  P H H W L Q J V   D Q G  I D V W  W U D F N  pe r m i t t i n g a n d r e v i e w . On g o i n g A d m i n , CD D Re p r i o r i t i z e ex i s t i n g wo r k e f f o r t s (C u r r e n t Fi n a n c i a l p l a n ) 7U D F N  H I I R U W V  R I  st a f f t o p r o v i d e s i t e se l e c t i o n , b u s i n e s s li a i s o n s e r v i c e s , p r e - ap p l i c a t i o n m e e t i n g s , TX L F N  U H V S R Q V H  te a m m e e t i n g s a n d fa s t - t r a c k p e r m i t t i n g to p r o v i d e d a t a up o n w h i c h t o as s e s s p e r f o r m a n c e im p r o v e m e n t s . Overall improvement of City permitting process. Documentation in Financial Plan updates. In f r a s t r u c t u r e & F e e s 1. 3 . A n a l y z e i n f r a s t r u c t u r e p l a n s t o e n s u r e t h e y a r e “ r i g h t - s i z e d ” f o r t h e c o m m u n i t y a n d re a s o n a b l e . R e d u c e t h e c o s t o f t h e s e f a c i l i t i e s , w h e r e p o s s i b l e , c o n s i s t e n t w i t h G e n e r a l Pl a n L a n d U s e E l e m e n t P o l i c y 1 . 1 3 . a. 7K H  D Q D O \ V L V  V K R X O G  L Q F O X G H  U H Y L H Z L Q J  & L W \  H Q J L Q H H U L Q J  V W D Q G D U G V  tr a n s p o r t a t i o n p l a n s , i n s t a l l a t i o n t i m i n g , c o m m u n i t y e x p e c t a t i o n s , a n d o t h e r c o s t dr i v e r s t o i d e n t i f y o p p o r t u n i t i e s t o r e d u c e t h e b a r r i e r s t o n e w d e v e l o p m e n t w h i l e QR W  Q H J D W L Y H O \  L P S D F W L Q J  V D I H W \   D F F H V V   R U  O R Q J  W H U P  & L W \  P D L Q W H Q D Q F H  F R V W V   7 K L V  ev a l u a t i o n s h o u l d i n c l u d e i m p l e m e n t a t i o n o f l o w i m p a c t d e v e l o p m e n t ( L I D ) st a n d a r d s , w h i c h c o u l d l o w e r c o n s t r u c t i o n a n d m a i n t e n a n c e c o s t s . Me d i u m A d m i n , PW , F / ,7   & ' '   Ut i l 20 1 3 - 2 0 1 5 Fi n a n c i a l P l a n Me a s u r e i n c r e a s e d in v e s t m e n t in b a c k b o n e in f r a s t r u c t u r e , su c h a s r o a d w a y im p r o v e m e n t s , i n t h e ex p a n s i o n a r e a s . 1 Me a s u r e i n c r e a s e i n QH W  Q H Z  V T X D U H  I H H W  R I  co m m e r c i a l s p a c e i n th e e x p a n s i o n a r e a s . Infrastructure UHTXLUHPHQWVWKDWare right-sized and SURGXFHKLJKTXDOLW\infrastructure facilities in the City. 1R W H     7 K H  H [ S D Q V L R Q  D U H D V  L Q F O X G H  W K H  0 D U J D U L W D  $ U H D  6 S H F L À F  3 O D Q  0 $ 6 3   2 U F X W W  $ U H D  6 S H F L À F  3 O D Q  2 $ 6 3   D Q G  $ L U S R U W  $ U H D  6 S H F L À F  3 O D Q  $ $ 6 3  D U H D V  LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H B2 - 8 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s 1. 4 . E n s u r e t h a t t h e f a i r - s h a r e s t r u c t u r e i n c l u d e s a p p r o p r i a t e p e r c e n t a g e s f o r e a c h p a r t y be a r i n g a p o r t i o n o f t h e i n f r a s t r uc t u r e c o s t s . N e w d e v e l o p m e n t s h a l l b e r e s p o n s i b l e fo r C i t y i n f r a s t r u c t u r e c o s t s o n l y t o t h e e x t e n t t h e r e i s a n e x u s b e t w e e n t h e c o s t s a n d pr o j e c t i m p a c t s . a. U t i l i z e a c o n s u l t a n t t o l e a d a s e r i e s o f s t u d y s e s s i o n s w i t h t h e C i t y C o u n c i l o n t h e Ci t y ’ s i m p a c t f e e s t r u c t u r e g u i d e d b y e x i s t i n g p o l i c i e s a n d o p t i o n s f o r t h e C i t y t o co n s i d e r r e l a t e d t o h o w i m p a c t f e e s a r e d e t e r m i n e d , c a l c u l a t e d , a n d a p p l i e d . Sh o r t A d m i n , PW , F / ,7   & ' '   Ut i l Re s o u r c e s pr o g r a m m e d in c u r r e n t 20 1 1 - 1 3 Fi n a n c i a l P l a n De v e l o p a n R F P a n d hi r e c o n s u l t a n t t o co m p l e t e t h e s t u d y VH V V L R Q V  Z L W K L Q  À V F D O  ye a r 2 0 1 2 - 1 3 . Me a s u r e i n c r e a s e d in v e s t m e n t in b a c k b o n e in f r a s t r u c t u r e , su c h a s r o a d w a y im p r o v e m e n t s , i n t h e ex p a n s i o n a r e a s . Me a s u r e i n c r e a s e i n QH W  Q H Z  V T X D U H  I H H W  R I  co m m e r c i a l s p a c e i n th e e x p a n s i o n a r e a s . Enhance awareness and understanding of existing infrastructure ÀQDQFLQJWRROVWRmitigate the costs of infrastructure improvements. Produce better community-wide understanding about infrastructure needs, and allocation of costs to produce solutions to the impacts of infrastructure costs on job creators. LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H B2 - 9 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s 1. 5 . I n c e n t i v i z e t h e c r e a t i o n o f h e a d - o f - h o u s e h o l d j o b s t h r o u g h u s e o f t h e f o l l o w i n g t o o l s : a. &R P S O H W H  D Q  L Q I U D V W U XF W X U H  À Q D Q F L Q J  D V V H V V P H Q W  W R  H V W D E O L V K  S U L R U L W L H V  I R U  & L W \  in v e s t m e n t i n i n f r a s t r u c t u r e e x p a n s i o n . b. ([ S O R U H  À Q D Q F L Q J  V W U D W H J L H V  I R U  L Q I U D V W U X F W X U H  W K D W  D G G U H V V  W L P L Q J  D Q G  R U  W K H  F R V W  bu r d e n o f i n f r a s t r u c t u r e , i n c l u d i n g d e v e l o p m e n t a g r e e m e n t s , r e i m b u r s e m e n t DJ U H H P H Q W V   L Q I U D V W U X F W X U H  À Q D Q F L Q J  G L V W U L F W V   E X V L Q H V V  L P S U R Y H P H Q W  G L V W U L F W V   WK H  S U R S H U W \  E D V H G  À Q D Q F L Q J  P H F K D Q L V P V  L G H Q W L À H G  L Q  W K H  & L W \ · V  V S H F L À F  S O D Q V   DQ G  W K H  & L W \ · V  H [ L V W L Q J  S U R J U D P  I R U  À Q D Q F L Q J  I H H V   c. E v a l u a t e e x i s t i n g i n f r a s t r u c t u r e i m p a c t f e e s a p p l i e d i n t h e C i t y a n d d e t e r m i n e i f Ci t y p o l i c y s u p p o r t s i n c r e a s e d c o s t s h a r i n g f o r p r o j e c t s t h a t p r o v i d e C i t y - w i d e EH Q H À W V   : K H U H  D S S U R S U L D W H   F R Q G X F W  D Q  H F R Q R P L F  E H Q H À W  D Q D O \ V L V  D V  S D U W  R I  GH Y H O R S P H Q W  U H Y L H Z  W R  L G H Q W L I \  S R W H Q W L D O  H F R Q R P L F  E H Q H À W V  d. :K H U H  D S S U R S U L D W H   S D U W L F L S D W H  L Q  W K H  À Q D Q F L Q J  R I  H Q Y L U R Q P H Q W D O  L P S D F W  U H Y L H Z V  DQ G  W K H  G H Y H O R S P H Q W  R I  V S H F L À F  S O D Q V  e. I d e n t i f y o n e o r m o r e s t r a t e g i c i n f r a s t r u c t u r e p r o j e c t s t h a t t h e C i t y c o u l d i n v e s t LQ  W R  E H Q H À W  D  Z L G H  Y D U L H W \  R I  U H V L G H Q W V   E X V L Q H V V H V   H P S O R \ H H V  D Q G  S U R S H U W \  RZ Q H U V  E \  S U R Y L G L Q J  D  V L J Q L À F D Q W  U H W X U Q  R Q  L Q Y H V W P H Q W  W R  W K H  & L W \  L Q  W K H  I R U P  of i n c r e a s e d e c o n o m i c a c t i v i t y , b u s i n e s s r e t e n t i o n a n d e x p a n s i o n , a n d h e a d o f ho u s e h o l d j o b c r e a t i o n . Sh o r t Me d i u m Ad m i n , PW , F / ,7   & ' '   Ut i l Re s o u r c e s pr o g r a m m e d in c u r r e n t 20 1 1 - 1 3 Fi n a n c i a l P l a n 20 1 3 - 2 0 1 5 Fi n a n c i a l P l a n De v e l o p a n R F P an d h i r e c o n s u l t a n t to c o m p l e t e t h e in f r a s t r u c t u r e as s e s s m e n t w i t h i n ÀV F D O  \ H D U          Re p o r t t o C i t y C o u n c i l th e r e c o m m e n d a t i o n s ma d e i n t h e in f r a s t r u c t u r e ÀQ D Q F L Q J  D Q D O \ V L V  L Q  FY 2 0 1 3 - 2 0 1 4 . 7U D F N  K H D G  R I  ho u s e h o l d j o b cr e a t i o n . Enhance awareness and understanding of existing infrastructure ÀQDQFLQJWRROVWRmitigate the costs of infrastructure improvements. Produce better community-wide understanding about infrastructure needs, and allocation of costs to produce solutions to the impacts of infrastructure costs on job creators. 1. 6 . 0R Q L W R U  F K D Q J H V  L Q  6 W D W H  L Q I U D V W U X F W X U H  À Q D Q F H  O D Z  W K D W  L Q F U H D V H  À Q D Q F L Q J  R S W L R Q V  D V  a w a y t o f u n d n e w i n v e s t m e n t s i n i n f r a s t r u c t u r e ( n e w b i l l s a r e b e i n g i n t r o d u c e d i n re s p o n s e t o t h e e l i m i n a t i o n o f r e d e v e l o p m e n t a g e n c i e s ) . On g o i n g A d m i n , ) , 7 Re s o u r c e s pr o g r a m m e d in c u r r e n t 20 1 1 - 1 3 Fi n a n c i a l P l a n Re p o r t a n n u a l l y to C i t y C o u n c i l o n ch a n g e s i n S t a t e l a w DQ G  Q H Z  À Q D Q F L Q J  op p o r t u n i t i e s f o r t h e Ci t y . Enhance awareness and understanding of new LQIUDVWUXFWXUHÀQDQFLQJtools appropriate for WKH&LW\DQGRUVSHFLÀFprojects.7DUJHWRSSRUWXQLWLHVWKDWcan stimulate head-of-household job growth and/or save the City money through more favorable terms. LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H B2 - 10 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s 1. 7 . S e e k g r a n t f u n d i n g f o r t r a n s p o r t a t i o n f a c i l i t i e s t h a t p o s i t i o n a r e a s f o r d e v e l o p m e n t a n d ha v e t h e p o t e n t i a l t o r ed u c e d e v e l o p m e n t i m p a c t f e e s . On g o i n g P W R e s o u r c e s pr o g r a m m e d in c u r r e n t 20 1 1 - 1 3 Fi n a n c i a l P l a n Leverage grant funding to encourage private investment.7DUJHWRSSRUWXQLWLHVWKDWcan stimulate head-of-household job growth. Increase coordination with regional transportation agencies on submittal of grant applications or funding UHTXHVWV LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H B2 - 11 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s Ke y S i t e s 1. 8 . P r e p a r e a n d u p d a t e a p o r t f o l i o o f ‘ a v a i l a b l e p r o p e r t i e s ’ r e a d y f o r d e v e l o p m e n t i n DF F R U G D Q F H  Z L W K  W K H  À Q G L Q J V  R I  W K H  V W U H D P O L Q L Q J  R X W F R P H V  H Q X P H U DW H G  L Q  6 W U D W H J \       7 K L V  D G Y D Q F H G  S O D Q Q L Q J  W R R O  Z R X O G  L Q F O X G H  L Q I R U P D W L R Q  I R U F R P P H U F L D O  E U R N H U V   bu s i n e s s e s , a n d d e v e l o p e r s t h a t i n c l u d e s t h e t y p e a n d s c o p e o f d e v e l o p m e n t s u i t a b l e fo r t h e s i t e ( s ) , z o n i n g , a v a i l a b l e i n f r a s t r u c t u r e , a n d ( i n s o m e c a s e s ) e n t i t l e m e n t s i n pl a c e . W h e r e p o s s i b l e , u s e t h e p o r t f o l i o s t o d e v e l o p s t a n d a r d c o n d i t i o n s o f a p p r o v a l an d d e s i g n g u i d e l i n e s f o r k e y s i t e s t o s t r e a m l i n e d e v e l o p m e n t w h e n p r o p o s e d . Me d i u m (t o p r e p a r e po r t f o l i o ) On g o i n g (p o r t f o l i o up d a t e s ) Ad m i n , CD D 20 1 3 - 2 0 1 5 Fi n a n c i a l P l a n Pr o d u c e a p o r t f o l i o o f at l e a s t 1 0 c o m m e r c i a l pr o p e r t i e s b y t h e e n d of 2 0 1 3 a n d d i s t r i b u t e at t h e p u b l i c c o u n t e r an d t h r o u g h v a r i o u s we b s i t e p o r t a l s . Pr o v i d e a c c e s s t o th e p o r t f o l i o o n t h e Ci t y / S L O O p e n F o r Bu s i n e s s w e b s i t e s b y th e e n d o f 2 0 1 3 . Pr o d u c e s e m i - a n n u a l up d a t e s o f t h e po r t f o l i o a s e v i d e n c e d in p r o g r a m u p d a t e s to C o u n c i l w i t h t h e bu d g e t . In c r e a s e t h e p o r t f o l i o si z e a n d s c o p e o v e r ti m e b y a t l e a s t o n e pr o p e r t y p e r y e a r . Improve access to information that facilitates commercial development. LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H B2 - 12 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s 1. 9 . E v a l u a t e t h e s u p p l y o f l a n d a n d s p a c e f o r r e s i d e n t i a l a n d n o n r e s i d e n t i a l d e v e l o p m e n t L  H    J H Q H U D O  W \ S H   V T X D U H I R R W D J H   D F F H V V  W R  D P H Q L W L H V   W U D Q V S R U W D W L R Q  D F F H V V   en v i r o n m e n t a l c o n s t r a i n t s , e t c . ) i n t h e e x p a n s i o n a r e a s o f t h e C i t y a n d p r i o r i t i z e a r e a s wi t h t h e g r e a t e s t p o t e n t i a l f o r n e a r t e r m d e v e l o p m e n t t h a t s u p p o r t s n e w h e a d - o f - ho u s e h o l d j o b s . Me d i u m A d m i n , 3:   )  , 7   CD D 20 1 3 - 2 0 1 5 Fi n a n c i a l P l a n Me a s u r e i n c r e a s e d in v e s t m e n t in b a c k b o n e in f r a s t r u c t u r e , su c h a s r o a d w a y im p r o v e m e n t s , i n t h e ex p a n s i o n a r e a s . Me a s u r e i n c r e a s e i n QH W  Q H Z  V T X D U H  I H H W  R I  co m m e r c i a l s p a c e i n th e e x p a n s i o n a r e a s . Provide clear priorities for infrastructure expansion that help to create head-of-household jobs. 2. $ & 7 , 9 ( / <  6 8 3 3 2 5 7  . 1 2 : / ( ' * (   , 1 1 2 9 $ 7 , 2 1 En t r e p r e n e u r s h i p 2. 1 . C o n t i n u e t o w o r k w i t h C a l P o l y , C u e s t a , t h e C h a m b e r o f C o m m e r c e , t h e b u s i n e s s FR P P X Q L W \   D Q G  W K H  ( 9 &  W R  G H À Q H   G H Y H O R S   D Q G  S U R P R W H  D Q  H Q Y L U R Q P H Q W  V X S S R U W L Y H  RI  H Q W U H S U H Q H X U V  D Q G  V W D U W  X S  E X V L Q H V V H V   7 K L V  P D \  L Q F O X G H  I D F L O L W D W L Q J  W K H  F U H D W L R Q  R I  a. $ E X V L Q H V V  L Q F X E D W R U  R I À F H   O L J K W  P D Q X I D F W X U L Q J   D J  W H F K   O D E R U D W R U \   V W R U D J H   wa r e h o u s e ) t o a s s i s t s t a r t - u p s a n d / o r s p i n - o f f s f r o m C a l P o l y . C o n s i d e r b u s i n e s s li c e n s e t a x e x e m p t i o n s f o r b u s i n e s s e s l o c a t e d i n i n c u b a t o r s p a c e s . b. A n i n n o v a t i o n m a r k e t p l a c e t h a t s e r v e s a s a f o r u m f o r s h o w c a s i n g i n n o v a t i o n an d l o c a l c o m p a n i e s a n d a s a p l a c e f o r i d e a e x c h a n g e f o r l o c a l i n d u s t r i e s i n FR Q M X Q F W L R Q  Z L W K  H [ L V W L Q J  H I I R U W V  V X F K  D V  & H Q W U D O  & R D V W  6 R I W Z D U H   7 H F K Q R O R J \  $V V R F L D W L R Q  6 2 ) 7 ( &  D Q G  & D O  3 R O \  & H Q W H U  I R U  , Q Q R Y D W L R Q  D Q G  ( Q W UH S U H Q H X U V K L S  (C I E ) . c. A c o - l o c a t i o n w o r k s p a c e t o f o s t e r i d e a e x c h a n g e a n d s u p p o r t t h e g r o w t h o f in n o v a t i v e b u s i n e s s e s . d. S u p p o r t f o r s m a l l b u s i n e s s o w n e r s s e e k i n g t o g r o w t h e i r b u s i n e s s e s . Sh o r t - On g o i n g Ad m i n R e s o u r c e s pr o g r a m m e d in c u r r e n t 20 1 1 - 1 3 Fi n a n c i a l P l a n to s u p p o r t en t r e p r e n e u r s an d s t a r t - u p s . Ad d i t i o n a l re s o u r c e s – 2 0 1 3 - 1 5 Fi n a n c i a l P l a n 7U D F N  D Q G  U H S R U W  R Q  ef f o r t s t o s u p p o r t en t r e p r e n e u r s h i p . Sh o w i n c r e a s e d su p p o r t y e a r o v e r ye a r . A more robust vertical value chain that supports start-ups, entrepreneurs, and technology-related ÀUPV LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H B2 - 13 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s Ac c e s s t o B r o a d b a n d 2. 2 . C o n v e n e a c r o s s - d e p a r t m e n t t e a m a t t h e C i t y , w i t h i n p u t f r o m l o c a l i n d u s t r y e x p e r t s , t o fa c i l i t a t e e x p a n s i o n o f b r o a d b a n d i n f r a s t r u c t u r e , i n c l u d i n g : a. A s y s t e m f o r p u b l i c - p r i v a t e p a r t n e r s h i p s . b. E x p l o r a t i o n o f o p p o r t u n i t i e s w i t h t h e C o r p o r a t i o n f o r E d u c a t i o n N e t w o r k In i t i a t i v e s i n C a l i f o r n i a ( C E N I C ) , t h e C o u n t y , a n d C a l P o l y . c. $G R S W L R Q  R I  D  S R O L F \  W K D W  U H T X L U H V  L Q V W D O O D W L R Q  R I  Y D F D Q W  F R Q G X L W  Z K H Q  W U H Q F K L Q J  oc c u r s i n t h e p u b l i c r i g h t - o f - w a y f o r u n r e l a t e d w o r k . d. E x p e d i t e d p e r m i t t i n g o f n e w i n s t a l l a t i o n s . e. $G R S W L R Q  R I  D  S R O L F \  W K D W  J X L G H V  & L W \  G H F L V L R Q V  U H J D U G L Q J  X V H  R I  H [ L V W L Q J  À E H U  op t i c i n f r a s t r u c t u r e , i n c l u d i n g v a c a n t c o n d u i t . Me d i u m A d m i n , ) , 7 An i n t e r n a l te a m h a s b e e n fo r m e d b a s e d on p r e v i o u s wo r k . Ad d i t i o n a l re s o u r c e s w i l l EH  U H T X H V W H G   L I  ne e d e d . 7U D F N  S H U P L W  pr o c e s s i n g t i m e s fo r b r o a d b a n d in f r a s t r u c t u r e in s t a l l a t i o n s a n d sh o w i m p r o v e m e n t i n pr o c e s s i n g t i m e l i n e s . Expansion of broadband infrastructure.City Council adoption of clear and reasonable processes for public-private partnerships facilitating expansion of broadband infrastructure. 2. 3 . I n p a r t n e r s h i p w i t h C o u n t y w i d e e c o n o m i c d e v e l o p m e n t o r g a n i z a t i o n s , e x p l o r e t h e FR Q F H S W  R I  D  U H J L R Q D O  W H F K Q R O R J \  P D V W H U  S O D Q  W R  O L Q N  W K H  F U R V V  3 D F L À F  O D Q G L Q J  V L W H V  DQ G  O R F D O  M X U L V G L F W L R Q V   7 K L V  Z L O O  L Q F O X G H  U H V H D U F K L Q J  S R W H Q W L D O  E X V L Q H V V  R S S R U W X Q L W L H V  de r i v e d f r o m t h e c a b l e l a n d i n g s t h a t c o n n e c t t h e C e n t r a l C o a s t w i t h A s i a , C e n t r a l Am e r i c a , S o u t h A m e r i c a , a n d N e w Z e a l a n d . I f d e e m e d v a l u a b l e , s u p p o r t p u r s u i t o f me t h o d s t o c a p i t a l i z e o n t h e c a b l e c o n n e c t i o n s . Lo n g A d m i n 2 0 1 5 - 2 0 1 7 Fi n a n c i a l P l a n Pr o p o s e p a r t n e r s h i p s wi t h e c o n o m i c de v e l o p m e n t or g a n i z a t i o n s f o r re g i o n a l b r o a d b a n d pl a n n i n g a n d r e s e a r c h in F Y 2 0 1 5 - 1 6 . Raise awareness and get Countywide participation in efforts to understand and promote WKHYDOXHRISDFLÀFFDEOHlandings in SLO County. ,QFUHDVHWKHSURÀOHRIWKHCity of San Luis Obispo businesses by promoting broadband in the region. LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H B2 - 14 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s   3 5 2 0 2 7 (  $ 1 '  ( 1 + $ 1 & (  7 + (  6 $ 1  / 8 , 6  2 % , 6 3 2  4 8 $ / , 7 <  2 )  / , ) ( 3. 1 . I n t e g r a t e a d m i n i s t r a t i o n o f t h e C i t y ’ s t o u r i s m / c o m m u n i t y p r o m o t i o n e f f o r t s i n t o t h e Ci t y ’ s E c o n o m i c D e v e l o p m e n t P r o g r a m t o f u r t h e r c a p i t a l i z e o n t h e r o l e t h a t c u l t u r a l in d u s t r i e s p l a y i n e c o n o m i c d e v e l o p m e n t . Sh o r t A d m i n E x i s t i n g 20 1 2 - 1 3 b u d g e t su p p l e m e n t Ac c o m p l i s h c h a n g e s LQ  V W D I À Q J  W K D W  in c r e a s e s u p p o r t o f WK H  7 R X U L V P  % X V L Q H V V  Im p r o v e m e n t D i s t r i c t an d t h e P r o m o t i o n a l Co o r d i n a t i n g Co m m i t t e e a n d in c r e a s e c o m m u n i t y ac c e s s t o a n d kn o w l e d g e o f t o u r i s m . Establish economic development as a goal of the community promotions program.Leverage San Luis Obispo’s “sense of place” as a commodity that adds value to local goods and services.Greater ability to reinforce the sense of place and cultural brand of San Luis Obispo.Increase community awareness about the YDOXHRIWKHµ8QLTXHO\SLO” industry cluster to the City’s economic YLWDOLW\DQGTXDOLW\RIlife. 3. 2 . F o r m u l a t e a p r o g r a m t o e n c o u r a g e b u s i n e s s e s t o i m p l e m e n t v o l u n t a r y a c t i o n s t o HQ K D Q F H   S U H V H U Y H   D Q G  L P S U R Y H  W K H  H Q Y L U R Q P H Q W  E H \ R Q G  Z K D W  F X U U H Q W  O D Z V  U H T X L U H  wi t h t h e h e l p o f r e p r e s e n t a t i v e s f r o m t h e b u s i n e s s a n d e n v i r o n m e n t a l c o m m u n i t i e s . Lo n g A d m i n , CD D 20 1 5 - 2 0 1 7 Fi n a n c i a l P l a n 7U D F N  S D U W L F L S D W L R Q  by b u s i n e s s e s i n vo l u n t a r y g r e e n bu s i n e s s p r a c t i c e s ef f o r t s . Increase efforts by the business to contribute to a healthy environment in the City. LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H B2 - 15 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s 3. 3 . P r e p a r e a C i t y o f S a n L u i s O b i s p o “ v i e w b o o k ” t o m a k e a v a i l a b l e t o b u s i n e s s e s SR W H Q W L D O O \  L Q W H U HV W H G  L Q  O R F D W L Q J  L Q  W K H  & L W \   7 K H  À Q L V K H G  S U R G X F W  Z R X O G  E H  D Y D L O D E O H  RQ  O L Q H  D Q G  Z R X O G  K L J K O L J K W  K R Z  W K H  6 D Q  / X L V  2 E L V S R  T X D O L W \  R I  OL I H  F D Q  F R Q W U L E X W H  W R  RS S R U W X Q L W L H V  D Q G  E H Q H À W V  I R U  E X V L Q H V V  R Z Q H U V  D Q G  H P S O R \ H H V  L Q  WH U P V  R I  W K H  O R F D O  bu s i n e s s e n v i r o n m e n t , l i f e s t y l e a n d r e c r u i t m e n t . Me d i u m A d m i n 2 0 1 3 - 1 5 Fi n a n c i a l P l a n 7U D F N  Y L V L W V  R Q  vi e w b o o k w e b p a g e . Increases in business appreciation of the local TXDOLW\RIOLIHDVDUHDVRQfor locating in San Luis Obispo. 3. 4 . C o n t i n u e a n d i n c r e a s e p r o g r a m s t h a t a d d d i v e r s i t y , a t t r a c t d i f f e r e n t i n t e r e s t s , c a p i t a l i z e RQ  R X W G R R U  V S R U W L Q J  H Y H Q W V  D Q G  O R F D O  U H F U H D W L R Q D O  R S S R U W X Q L W L H V   D Q G  K L J K O L J K W  X Q L T X H O \  SL O c h a r a c t e r i s t i c s , s u c h a s t h e m a r a t h o n , S a v o r t h e C e n t r a l C o a s t , b i k e e v e n t s , f a m i l y - fr i e n d l y a c t i v i t i e s , a c t i v i t i e s f o r y o u n g p r o f e s s i o n a l s , a n d e t h n i c g r o u p - r e l a t e d a c t i v i t i e s to h e l p p r o m o t e S a n L u i s O b i s p o ’ s h e a l t h y , a c t i v e l i f e s t y l e . On g o i n g A d m i n R e s o u r c e s pr o g r a m m e d in 2 0 1 1 - 1 3 Fi n a n c i a l P l a n 7U D F N  D Q G  U H S R U W  ec o n o m i c p e r f o r m a n c e of C i t y - f u n d e d e v e n t s , in c l u d i n g r e t u r n o n in v e s t m e n t . Expand cultural and recreational activities that contribute to the TXDOLW\RIOLIHDQGVHUYHas a foundation for economic development.Determine the type of events that provide JUHDWHUEHQHÀWWRWKHlocal economy. 3. 5 . W o r k w i t h C o u n t y w i d e a r t s o r g a n i z a t i o n s t o i d e n t i f y e x i s t i n g a r t s p r o g r a m s t h a t r e s u l t LQ  W K H  J U H D W H V W  M R E  D Q G  H F R Q R P L F  G H Y H O R S P H Q W  E H Q H À W V  D Q G  G H Y H O R S D  V W U D W H J \  I R U  & L W \  su p p o r t o f s u c h p r o g r a m s . Lo n g A d m i n 2 0 1 5 - 2 0 1 7 Fi n a n c i a l P l a n De v e l o p m e n t o f a st r a t e g y i n F Y 2 0 1 6 - 1 7 . Raise awareness of the value of arts to job creation and economic development. 3. 6 . E x p l o r e o p p o r t u n i t i e s f o r m a r k e t i n g t h e C i t y a s a p l a c e t o d o b u s i n e s s v i a t h e a i r p o r t an d t r a i n d e p o t s . Me d i u m A d m i n 2 0 1 3 - 1 5 Fi n a n c i a l P l a n In c r e a s e d m a r k e t i n g of t h e C i t y ’ s E c o n o m i c De v e l o p m e n t P r o g r a m in k e y l o c a t i o n s . Increase awareness of the resources available to businesses by tourists, residents and business travelers. LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H B2 - 16 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s  B U I L D O N E X I S T I N G E F F O R T S A N D S T R E N G T H E N R E G I O N A L P A R T N E R S H I P S Bu s i n e s s R e t e n t i o n 4. 1 . P u r s u e c o l l a b o r a t i v e e f f o r t s w i t h r e g i o n a l p a r t n e r s t o g r o w a n d r e t a i n p u b l i c a n d p r i v a t e se c t o r e m p l o y e e s i n t h e C i t y , i n c l u d i n g : a. P a r t n e r s h i p s f o r b u s i n e s s r e t e n t i o n a c t i v i t i e s . b. W e l c o m i n g b u s i n e s s e s t o t h e a r e a . c. B u i l d i n g o n t h e “ S L O O p e n f o r B u s i n e s s ” w e b s i t e ( w w w . o p e n f o r b u s i n e s i n s s l o . co m ) t o p r o v i d e a w e l c o m e m a t , b u s i n e s s s t a t i s t i c s a n d d a t a . d. D e v e l o p i n g a n o n g o i n g o u t r e a c h s t r a t e g y t h a t p r o a c t i v e l y s e e k s i n f o r m a t i o n o n ho w t h e C i t y c a n h e l p b u s i n e s s e s s t a y , t h r i v e a n d e x p a n d i n t h e C i t y . Lo n g A d m i n 2 0 1 5 - 2 0 1 7 Fi n a n c i a l P l a n 7U D F N  W K H  Q X P E H U  R I  bu s i n e s s e s r e l o c a t i n g an d e x p a n d i n g w i t h i n Ci t y l i m i t s . 7U D F N  F K D Q J H V  in w e b s i t e v i s i t s on w w w . o p e n f o r bu s i n e s s i n s l o . c o m . New opportunities and partnerships to achieve strategies in this document. 4. 2 . W o r k w i t h r e g i o n a l p a r t n e r s s u c h a s t h e C h a m b e r o f C o m m e r c e a n d E V C t o b r i n g at t e n t i o n t o e x i s t i n g b u s i n e s s e s . Me d i u m A d m i n 2 0 1 3 - 2 0 1 5 Fi n a n c i a l P l a n 7U D F N  S D U W L F L S D W L R Q  wi t h r e g i o n a l p a r t n e r s in e f f o r t s t o p r o m o t e ex i s t i n g b u s i n e s s e s . New opportunities to collaborate with regional partners.Increase awareness by local economic development professionals of ongoing business needs.(DUO\LGHQWLÀFDWLRQRIworkforce needs and businesses at risk of moving out of the area or shutting down. LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H B2 - 17 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s 4. 3 . C o n t i n u e t o l o o k f o r o p p o r t u n i t i e s t o e n h a n c e d a t a c o l l e c t i o n t h a t i s u s e f u l f o r a s s e s s i n g bu s i n e s s g r ow t h i n c l u d i n g : a. C o n t i n u e d s u p p o r t f o r t h e A n n u a l E c o n o m i c F o r e c a s t P r o j e c t . b. 7K U R X J K  S R O L F \  F K D Q J H V   H Q K D Q F H  G D W D  F R O O H F W L R Q  X V L Q J  W K H  E X V L Q H V V  O L F H Q V L Q J  pr o g r a m ( H d L ) i n o r d e r t o f a c i l i t a t e c o l l e c t i o n o f e m p l o y m e n t a n d o t h e r d a t a ab o u t l o c a l c o m p a n i e s . c. I d e n t i f y a l l b u s i n e s s e s w i t h t e n o r f e w e r e m p l o y e e s w i t h i n t h e C i t y . ‡ Co n d u c t a s u r v e y o f t h e s e b u s i n e s s o w n e r s ( i n c l u d i n g h o m e o c c u p a t i o n s ) t o de t e r m i n e w h a t s m a l l b u s i n e s s e s n e e d t o g r o w . ‡ De v e l o p a n a c t i o n p l a n t h a t h e l p s b u s i n e s s e s o f t h i s s i z e g r o w . On g o i n g Me d i u m Me d i u m Ad m i n , ) , 7 Re s o u r c e s pr o g r a m m e d in 2 0 1 1 - 1 3 Fi n a n c i a l P l a n 20 1 3 - 2 0 1 5 Fi n a n c i a l P l a n 20 1 3 - 2 0 1 5 Fi n a n c i a l P l a n Se e k C i t y C o u n c i l ap p r o v a l f o r p o l i c y ch a n g e s n e c e s s a r y to a l l o w e x p a n d e d da t a c o l l e c t i o n i n F Y 20 1 3 - 1 5 . Co m p l e t e a s s e s s m e n t of s m a l l b u s i n e s s e s in F Y 2 0 1 3 - 1 4 a n d us e i n f o r m a t i o n t o de v e l o p s t r a t e g i e s t o he l p s m a l l b u s i n e s s e s in F Y 2 0 1 4 - 1 5 . Enhance awareness and understanding of regional economic trends.Better data about local companies leading to more successful implementation of strategies.Improve data tracking and analysis.Better understanding of the local, small business needs.An action plan to address small business concerns and capitalize on opportunities. 4. 4 . L o o k f o r o p p o r t u n i t i e s t o b u i l d o n p a r t n e r s h i p s t o f a c i l i t a t e d a t a c o l l e c t i o n , a n a l y s i s a n d st o r a g e . On g o i n g A d m i n 2 0 1 1 t h r o u g h -2 0 1 7 F i n a n c i a l Pl a n s Improve data tracking and analysis LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H B2 - 18 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s Bu s i n e s s A t t r a c t i o n 4. 5 . D e v e l o p a p l a n f o r b u s i n e s s a t t r a c t i o n t h a t b u i l d s o n o u r l o c a l e c o n o m i c a s s e t s , in c l u d i n g : a. %U R D G E D Q G   E R W K  W K H  W U D Q V S D F L À F  O L Q H V  D Q G  D F F H V V  Z L W K L Q  W K H  & L W \  V H H  D O V R  St r a t e g y 2 . 2 a n d 2 . 3 ) . b. O p p o r t u n i t i e s t h a t c a n b e d e v e l o p e d w i t h C a l P o l y a n d C u e s t a a l u m n i . c. O p p o r t u n i t i e s f o r s p e c i a l i z e d m a n u f a c t u r i n g i n t h e A i r p o r t A r e a . d. I m p r o v e o p p o r t u n i t i e s f o r r e a l e s t a t e b r o k e r s , b u s i n e s s o w n e r s a n d s t a r t u p s t o RE W D L Q  L Q I R U P D W L R Q  P R U H  T X L F N O \  D E R X W  W K H  V X L W D E L O L W \  R I  H [ L V W L Q J  V L W H V  R U  I X W X U H  de v e l o p m e n t s i t e s . e. 7D N H  H Y H U \  R S S R U W X Q L W \  W R  V X S S R U W  H Q K D Q F H G  D L U  D Q G  U D L O  V H U Y L F H  Lo n g A d m i n 2 0 1 5 - 2 0 1 7 Fi n a n c i a l P l a n Se e k C i t y C o u n c i l fu n d i n g a n d a p p r o v a l of a m a r k e t i n g p l a n fo r b u s i n e s s a t t r a c t i o n . Increase awareness by employers who create head of household jobs of the opportunities to relocate their business to San Luis Obispo. Bu s i n e s s S u p p o r t 4. 6 . &R Q W L Q X H  W R  S U R Y L G H  V X S S R U W  I R U  E X V L Q H V V H V  U H T X L U L Q J  D V V L V W D Q F H  Z L W K  & L W \  S U R F H V V H V   in f o r m a t i o n a n d / o r g u i d a n c e , i n c l u d i n g n e i g h b o r h o o d s e r v i n g a n d r e g i o n a l r e t a i l . On g o i n g A d m i n 2 0 1 1 t h r o u g h -2 0 1 7 F i n a n c i a l Pl a n s 7U D F N  F K D Q J H V  L Q  va c a n t c o m m e r c i a l sp a c e . Improve experience of applicants when processing an DSSOLFDWLRQRUUHTXHVWLQJinformation from the City. Improve customer satisfaction with City process. Su p p o r t f o r D o w n t o w n LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H B2 - 19 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s 4. 7 . C o n t i n u e t o s u p p o r t t h e d o w n t o w n a s a v i b r a n t d e s t i n a t i o n a n d r e s o u r c e f o r r e s i d e n t s an d v i s i t o r s . a. Re s e a r c h w a y s t o e n c o u r a g e r e s i d e n t - s e r v i n g b u s i n e s s e s w i t h o u t l i m i t i n g t h e ab i l i t y o f b u i l d i n g o w n e r s t o c h o o s e t e n a n t s . b. &R Q W L Q X H  W R  K H O S  I D F L O L W D W H  U H W D L O  D Q G  R I À F H  R S S R U W X Q L W L H V  W K D W  I X U W K H U  G H À Q H  6 D Q  Lu i s O b i s p o a s t h e h u b o f t h e C o u n t y f o r r e t a i l , j o b s , a n d s o c i a l a c t i v i t i e s . c. R e e s t a b l i s h a S h o p L o c a l e f f o r t b u i l d i n g o n t h e l e s s o n s l e a r n e d f r o m p a s t S h o p Lo c a l c a m p a i g n s . d. C o n t i n u e t o p r o v i d e s u p p o r t f o r k e y D o w n t o w n d e v e l o p m e n t . On g o i n g A d m i n 2 0 1 3 - 2 0 1 5 Fi n a n c i a l P l a n 7U D F N  F K D Q J H V  L Q  W K H  nu m b e r o f r e s i d e n t - se r v i n g b u s i n e s s e s i n Do w n t o w n . Continue to focus on a thriving downtown and culture as the economic and cultural hub critical to attracting and UHWDLQLQJWDOHQW7KLVincludes working closely with the Downtown association and others with interests in Downtown. LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H B2 - 20