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Home My WebLink About03-15-2023 PCC Agenda Packet - Special MeetingCity of San Luis Obispo, Agenda, Planning Commission Agenda PROMOTIONAL COORDINATING COMMITTEE SPECIAL MEETING Wednesday, March 15, 2023 City Hall – Council Chambers 5:30 PM 990 Palm Street Public Comment during the meeting: If you would like to provide public comment during the meeting, you must attend in person. Public Comment prior to the meeting can be submitted in the following ways: • Mail or Email Public Comment o Received by 3:00 PM on the day of meeting - Can be submitted via email to advisorybodies@slocity.org or U.S. Mail to City Clerk at: 990 Palm St., San Luis Obispo, CA 93401. o Emails sent after 3:00 PM – Can be submitted via email to advisorybodies@slocity.org and will be archived/distributed to members of the Advisory Body the day after the meeting. Emails will not be read aloud at the meeting. • Verbal Public Comment o Received by 3:00 PM on the day of the meeting - Call (805) 781-7164; state and spell your name, the agenda item number you are calling about and leave your comment. The verbal comments must be limited to 3 minutes. All voicemails will be forwarded to Advisory Body Members and saved as Agenda Correspondence. Voicemails will not be played during the meeting. All comments submitted will be placed into the administrative record of the meeting. If you have questions, contact the office of the City Clerk at cityclerk@slocity.org or (805) 781-7114. CALL TO ORDER Chair John Thomas ROLL CALL: Chair John Thomas, Vice Chair Samantha Welch, Lori Lerian, Robin Wolf, Maureen Forsberg, Anni Wang, and Clint Pearce PUBLIC COMMENT: At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. Promotional Coordinating Committee Special Meeting Agenda for March 15, 2023 CONSENT ITEMS C.1 Minutes of the Regular Meeting on January 11, 2023 C.2 2022-23 Community Promotions Budget Report C.3 SLO Chamber Monthly Public Relations Reports C.4 SLO Chamber Visitor Center Reports C.5 SLO Chamber GIA Support Reports C.6 Transient Occupancy Tax (TOT) Report PRESENTATIONS 1. CITY OF SLO ECONOMIC DEVELOPMENT STRATEGIC PLAN UPDATE 15 mins Staff will present information on the City’s work effort to update the Economic Development Strategic Plan. 2. SLO CAL WELCOME 10 mins Melissa Murray of Visit SLO CAL will provide an informational presentation on the SLO CAL Welcome program. 3. PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE 15 mins Representative from the SLO Chamber will present the report for the public relations activities that occurred over the past months. BUSINESS ITEMS 1. SUPPORT LOCAL NEIGHBORHOOD CAMPAIGN ADDITIONAL ASSETS 15 mins Representative from Verdin will present a proposal to create the additional assets for the neighborhood campaign, including the three remaining neighborhoods: Airport, Laguna and SoHi. 2. REVISED GIA PROGRAM 20 mins The taskforce will present the revised GIA program details for the Committee’s review and consideration. 3. FY 23-25 BUDGET PROCESS 30 mins Staff will discuss the timeline and process for the development of the 2023-25 budget for the PCC program. 4. ELECTION OF CHAIR & VICE CHAIR 15 mins The committee will elect a Chair and Vice-Chair for the term of April 2023 to March 2024. Promotional Coordinating Committee Special Meeting Agenda for March 15, 2023 PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIAISON REPORT – Liaison Assignments 2. COMMITTEE OUTREACH UPDATE – Committee Report 3. TBID BOARD REPORT – TBID Meeting Minutes: February 8, 2023 4. TOURISM PROGRAM UPDATE – Staff Report ADJOURNMENT The next m eeting of the Promotional Coordinating Committee is scheduled for Wednesday, April 12, 2023 at 5:30 p.m. held at City Hall. The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781- 7410. Meeting audio recordings can be found at the following web address: http://opengov.slocity.org/WebLink/1/fol/61016/Row1.aspx DRAFT Minutes – Promotional Coordinating Committee Meeting of January 11, 2023 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, January 11, 2023 Special Meeting of the Promotional Coordinating Committee CALL TO ORDER A Special Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, January 11, 2023, at 5:32 p.m., by Chair Thomas. ROLL CALL Present: Chair John Thomas, and Vice Chair Samantha Welch, Committee Members, Anni Wang, Lori Lerian and Clint Pearce Absent: Member Robin Wolf Staff: Tourism Manager Molly Cano PUBLIC COMMENT ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS ACTION: UPON MOTION BY VICE CHAIR WELCH SECONDED BY COMMITTEE MEMBER LERIAN CARRIED 6-0 (With Member Wolf absent) to approve the Consent Agenda items 1 thru 7. C.1 Minutes of the Meeting on November 16, 2022 C.2 2022-23 Community Promotions Budget Report C.3 SLO Chamber Monthly Public Relations Reports C.4 SLO Chamber Visitor Center Reports C.5 SLO Chamber GIA Support Reports C.6 Transient Occupancy Tax Report C.7 Cultural GIA Program: Q3 Grant Recommendation Report PRESENTATIONS 1. SUPPORT LOCAL PROGRAM QUARTER REPORT DRAFT Minutes – Promotional Coordinating Committee Meeting of January 11, 2023 Page 2 Allie Rohlfs, and Ashlee Akers from Verdin presented the quarterly report for the Support Local marketing activities and an update on the next quarter’s activities. Public Comment None --End of Public Comment-- ACTION: No action taken on this item. 2. PUBLIC RELATIONS, GIA SUPPORT, AND VISITOR SERVICES QUARTER REPORT 20 mins Jacqui Clark-Charlesworth and Jim Dantona, SLO Chamber of Commerce presented the quarterly report for the Public Relations, GIA, and Visitor Services activities. Public Comment None --End of Public Comment-- ACTION: No action taken on this item. BUSINESS ITEMS 1. PUBLIC ART PROMOTIONAL CAMPAIGN Allie Rohlfs, and Ashlee Akers, Verdin Marketing presented the campaign update for the public art promotional campaign “Art Starts With”, and reviewed the proposal requested by the Chair and Vice Chair for a paid media addition and campaign extension through September 2023. Public Comment None --End of Public Comment-- ACTION: UPON MOTION BY MEMBER LERIAN, SECONDED BY COMMITTEE MEMBER WANG, CARRIED 6-0 (With Member Wolf absent) to approve adding the Social Media Paid advertising with a budget of $3,000. ACTION: UPON MOTION BY VICE CHAIR WELCH, SECONDED BY COMMITTEE MEMBER PEARCE, CARRIED 6-0 (With Member Wolf absent) to approve extending the public art promotion to August and September with a budget of $6,000. DRAFT Minutes – Promotional Coordinating Committee Meeting of January 11, 2023 Page 3 2. 2023-2024 CULTURAL GIA PROGRAM DISCUSSION Chair Thomas presented the evolution of the Cultural GIA program for the fiscal year 2023-2024 grant cycle. Public Comment None --End of Public Comment-- ACTION: The Committee appointed a task force of Vice Chair Welch, Member Lerian, and Chair Thomas to evaluate the program requirements, draft the program outline and develop the program timeline. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIAISON REPORT - None 2. COMMITTEE OUTREACH UPDATE - None 3. TBID BOARD REPORT Member Pearce reported on the January 11, 2023 TBID meeting. 4. TOURISM PROGRAM UPDATE Tourism Manager Molly Cano provided a brief Tourism Program update. ADJOURNMENT The meeting was adjourned at 7:02 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, February 8, 2023 at 5:30 p.m. at City Hall 990 Palm Street. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2022 Community Promotions Budget 2022-23 Budget 2022-23 Amount Budget 405,609$ Returned Funds (Previous Year GIA) 21-22 Carryover 12,000$ Total Budget 417,609$ Expenditure Last Updated 3/10/2023 Expenditure Allocated Committed/Expended Available Balance Contractor Grants-in-Aid Funding 125,000$ 99,000$ 26,000$ GIA Recipients Grants-in-Aid Marketing Support Contract 30,000$ 17,500$ Chamber of Commerce Community Placemaking & Recovery Projects 41,873$ 24,000$ 17,873$ Various Visitors Center 119,600$ 69,762$ Chamber of Commerce PR Contract 45,000$ 26,250$ Chamber of Commerce Media Monitoring Service 3,527$ 3,527$ Chamber of Commerce Downtown Maps 9,000$ 9,000$ Chamber of Commerce Support Cost 5,000$ 609$ 4,391$ City Administration Administration 38,601$ 38,601$ City Administration Total 417,601$ 279,249$ 57,264$ Report to City of SLO – TBID and PCC Public Relations Contract February 2023 PR ACTIVITY Implementation/Proactive Work Pitched Midweekend to local and regional media Hosted freelancer Kristi Eaton on her visit to SLO Began planning Transformative Travel FAM with DCI Continued planning Arts + Culture FAM with Hotel SLO Helped edit emails and blogs for overall tourism marketing campaign Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Responsive leads Pitched Highwater SLO for a Juneteenth article in Essence Magazine through DCI Partnerships Attended Dallas Media Mission in partnership with SLO CAL and other Central Coast partners Attended CCTC PR committee meeting Continued planning freelancer Johnny Motley's visit with Highway 1 Road Trip Continued planning Caitlin Moore's Gold Pass visit with Visit Oxnard and SLO CAL Pitched "Sustainable Wine Country" story ideas to Visit California PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF AN EMERALD CITY LIFE An easy weekend getaway from Seattle to the Central California Coast 1,000 $0.15 Cultural MEDIA HOSTING PARTNERSHIP AN EMERALD CITY LIFE A family travel idea for San Luis Obispo: connecting rooms at the Wayfarer (especially with teens!1,000 $0.15 Family MEDIA HOSTING PARTNERSHIP KEYT City of SLO “Buy and Eat Local Bonus” programs generated over $950k into the local economy 62,000 $14.21 Support Local PROACTIVE PITCHING THRILLIST These Are the Most Popular Themed Hotel Rooms You Can Book Right Now 3,610,000 $829.63 Cultural STUFF San Luis Obispo, California: 'The happiest town in America' is one most visitors miss 1,840,000.00 $423.09 Cultural AFAR MAGAZINE These 11 Revamped Californian Motels Are Totally Worth a Road Trip 643,000 $147.96 Cultural WINERIST MAGAZINE 2022 SLO Cal Luxury Forum 10,000.00 -Support Local WOMAN'S WORLD The Madonna Inn Is a Kitschy, Retro Paradise — Here’s What Makes It So Unique 250,000 $57.51 Cultural TRAVELLER AUSTRALIA San Luis Obispo, California: The idyllic town most Australian visitors miss 314,000 -Cultural TRAVEL BEGINS AT 40 Head to SLO CAL for a Foodie Adventure 1,000 -Culinary KEYT City of San Luis Obispo distributes $40,000 in grants to local organization’s upcoming events 62,000 $14.21 Support Local PAPERCITY HOUSTON An Insider's Guide to San Luis Obispo, California's Best Kept Secret 69,000 $15.92 Cultural TOTALS 16 6,863,000 $1,502.83 TOTAL YTD 135 747,089,023 $288,342.40 151 753,952,023 $289,845.23 Report to City of SLO – TBID and PCC Public Relations Contract January 2022 PR ACTIVITY Implementation/Proactive Work Pitched Eat Local Bonus to local and regional media Coordinated KCBX interview on Eat Local Bonus Began conversations again on planning Arts + Culture FAM with Hotel SLO Helped edit emails and blogs for overall tourism marketing campaign Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Continued planning freelancer Kristi Eaton's upcoming visit Responsive leads Submitted Mission Plaza photo for USA TODAY 10Best's best public square voting Partnerships Met with SLO CAL and other partners on Dallas Media Mission Hosted blogger Terumi Pong's Gold Pass visit with Visit Oxnard, Visit Santa Barbara and Visit California Continued planning freelancer Johnny Motley's visit with Highway 1 Road Trip Continued planning Caitlin Moore's visit with Visit Oxnard Pitched "SLO Black-Owned Businesses" and "Springtime in SLO" story ideas to Visit California PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF KSBY San Luis Obispo launches 'Eat Local Bonus' program 139,000 $31.97 Support Local PROACTIVE PITCHING KEYT City of SLO starts local dining rewards program 62,000 $14.21 Support Local PROACTIVE PITCHING SLO TRIBUNE San Luis Obispo wants to pay you to eat at local restaurants in January 21,000.00 $2,039.05 Support Local PROACTIVE PITCHING PASO ROBLES DAILY NEWS Dine in SLO this January and get a gift card 36,000 $8.27 Support Local PROACTIVE PITCHING KCBX Issues & Ideas 7,321 -Support Local PROACTIVE PITCHING FOOD & WINE This Adorable California Town Will Pay You to Eat There All Month Long 2,400,000 $1,900.00 Support Local DCI PITCHING HELLO! INDIA This Picturesque US Town Will Pay You To Eat Out For A Month 2,182,163 -Support Local DCI PITCHING TRAVEL AND LEISURE 11 Best Places to Travel in March 2023 2,010,000 $1,614.20 Cultural CONDE NAST TRAVELER How I Used Points to Cover More Than $20K Worth of Hotel Stays for My Honeymoon 1,070,000.00 $860.66 Cultural MSN TRAVEL America's Best Wineries For A Tasting With A View 67,150,000.00 $15,444.86 Beer/Wine NZ HERALD The Californian hot spot to visit before everyone else does 32,000,000 -Cultural NEW YORK SUN SLO Wines are Fast Making a Name for Themselves 38,000 $17.45 Beer/Wine ATOD MAGAZINE Hotel Cerro SLO Brings Decadence and Tranquility 257 $0.06 Cultural FAMILY DESTINATION GUIDE 30 Best Weekend Getaways From San Jose - Quick Trips!3,000,000 -Cultural JOURNAL DU GABON San Luis Obispo, Ca is a great place to go for partners to Enjoy Hiking, theatre, and vineyards --Outdoor TRAVEL DAILY MEDIA Six unique and unexpected finds in SLO CAL, California 29,000.00 Cultural TOTALS 16 105,297,257 $17,937.23 TOTAL YTD 135 642,511,766 $270,405.40 151 747,809,023 $288,342.63 Report to City of SLO – PCC Visitor Services Contract February 2023 Visitor Interaction February 2022 January 2023 February 2023 Walk-ins 5,178 9,551 5,495 Phone calls 771 826 535 Emails & Digital 935 1,385 925 Visitor Center Highlights • Open to best serve our community and visitors. • Kicking off the Midweekend Promotion for TBID at the VC • More time to talk with our residents and visitors with completion of BLB and ELB • Enjoyed helping every guest that walked through our doors, called, or emailed. Demographic Snapshot International travelers Asia 0% Middle East 9% Europe 58% Australia/New Zealand 12% United Kingdom 6% North America 15% South America 0% Domestic travelers (outside of CA.) West Coast 11% East Coast 29% Southwest 10% Midwest 38% South 12% California travelers Northern CA 39% Southern CA 19% Central Coast 28% Central Valley 14% Desert 0% Report to City of SLO – PCC Visitor Services Contract January 2023 Visitor Interaction January 2022 December 2022 January 2023 Walk-ins 5,232 14,602 9,551 Phone calls 742 1,215 826 Emails & Digital 1,255 1,524 1,385 Visitor Center Highlights • Open to best serve our community and visitors. • Right back with inaugural Eat Local Bonus 2023 • Overwhelming positive response from all • Program finished on January 22nd • Enjoyed helping every guest that walked through our doors, called, or emailed. Demographic Snapshot (excluding ELB) International travelers Asia 0% Middle East 0% Europe 19% Australia/New Zealand 23% United Kingdom 23% North America 35% South America 0% Domestic travelers (outside of CA.) West Coast 10% East Coast 24% Southwest 20% Midwest 31% South 15% California travelers Northern CA 11% Southern CA 13% Central Coast 74% Central Valley 2% Desert 0% January 2023 Grants-in-Aid Marketing Support Activity Organization Event EC PR PC VC SM MTG ST HD DS Cal Poly Corporation (on behalf of Cal Poly Arts)California International Guitar Festival X X X Festival Mozaic Festival Mozaic X X X History Center of San Luis Obispo County La Fiesta de las Dallidet X X X X Downtown SLO Concerts in the Plaza X X X X One Cool Earth One Cool Earth Garden Party History Revisited Central Coast Renaissance Festival X X Diversity Coalition of San Luis Obispo County Fostering Understanding Community Speaker Series X San Luis Obispo Museum of Art Alyssa Monks art exhibition and public programming X X X San Luis Obispo Repertory Theatre (SLO REP) Ring of Fire -The Music of Johnny Cash (Feb.10 -Mar.12,2023)X X X Hospice SLO County Light Up A Life X X X X X San Luis Obispo Master Chorale The French Connection;Holiday Festival;Elijah X X X RACE Matters SLO County Belonging 2022:Block Party at Farmer's Market and Stories Matter X X X X Civic Ballet of San Luis Obispo Scarlett Ibis and Rodeo X X Earth Day Alliance San Luis Obispo Earth Day Fair X X X Gala Pride &Diversity Center Pridefest 2023 X Love SLO Love SLO X X X X Opera SLO Die Fledermaus X San Luis Obispo Classical Academy 1st Annual Central Coast JR LEGO Challenge X SLO Climate Coalition Stronger Together X SLO International Film Festival 2023 San Luis Obispo International Film Festival X X X X Black is current month,gray is past work Boxes marked with "D"indicate that recipients knew about service and declined to utilize. 12 Total;9 served to date or in progress EC-Confirmed/added event(s)in local Event Calendars, including:SLO CAL,SLO Chamber,SLO Happenings PR-Included event(s)in seasonal Press Release sent to local/regional media outlets PC-Spoke with recipient(s)via Phone Call to review/discuss promotional opportunities and answer questions VC-Prominently displayed printed promotional materials in Visitor Center;brochures,posters,etc. SM-Promoted event(s)on SLO Chamber Social Media channels via press release from recipients MTG-Met with Groups in person and offered public relations advice and support ST-Sold/are currently selling Tickets for event(s) through the Visitor Center HD -Included printed promotional material in Hotel Distribution DS -Recipient Declined Services January 2023 Grants-in-Aid Marketing Support Activity Organization Event EC PR PC VC SM MTG ST HD DS Cal Poly Corporation (on behalf of Cal Poly Arts)California International Guitar Festival X X X Festival Mozaic Festival Mozaic X X X History Center of San Luis Obispo County La Fiesta de las Dallidet X X X X Downtown SLO Concerts in the Plaza X X X X One Cool Earth One Cool Earth Garden Party History Revisited Central Coast Renaissance Festival X X Diversity Coalition of San Luis Obispo County Fostering Understanding Community Speaker Series X San Luis Obispo Museum of Art Alyssa Monks art exhibition and public programming X X X San Luis Obispo Repertory Theatre (SLO REP) Ring of Fire - The Music of Johnny Cash (Feb. 10 - Mar. 12, 2023)X X X Hospice SLO County Light Up A Life X X X X X San Luis Obispo Master Chorale The French Connection; Holiday Festival; Elijah X X X RACE Matters SLO County Belonging 2022: Block Party at Farmer's Market and Stories Matter X X X X Civic Ballet of San Luis Obispo Scarlett Ibis and Rodeo X X Earth Day Alliance San Luis Obispo Earth Day Fair X X Gala Pride & Diversity Center Pridefest 2023 X Love SLO Love SLO X X Opera SLO Die Fledermaus X San Luis Obispo Classical Academy 1st Annual Central Coast JR LEGO Challenge X SLO Climate Coalition Stronger Together X SLO International Film Festival 2023 San Luis Obispo International Film Festival X X X Black is current month, gray is past work Boxes marked with "D" indicate that recipients knew about service and declined to utilize. 12 Total; 9 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG-Met with Groups in person and offered public relations advice and support ST-Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution DS - Recipient Declined Services 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 Change +/- to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,298,959$ 7.0% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,089,326$ 9.7% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,101,237$ 14.0% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 986,882$ 10.9% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 772,110$ 6.9% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 630,527$ -1.2% January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 463,013$ -16.9%Missing 5 Hotels February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,057,524$ May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 909,549$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,583,480$ 2021-22 2022-23 Change +/-2021-22 2022-23 Change +/-2021-22 2022-23 Change +/- July 82.2 82.9 0.9%226.69 231.16 2.0%186.23 190.97 2.5% August 71.9 74.6 3.8%213.77 208.57 -2.4%153.67 155.58 1.2% September 70.9 71.9 1.4%214.67 212.43 -1.0%152.30 152.78 0.3% October 68.1 69.6 2.2%200.80 202.21 0.7%136.81 140.73 2.9% November 63.10 62.1 -1.6%182.97 185.60 1.4%115.47 115.19 -0.2% December 53.50 54.2 1.3%175.56 167.13 -4.8%93.90 90.6 -3.5% January 51.0 50.4 -1.2%137.26 136.70 -0.4%70.00 68.90 -1.6% February 64.9 173.07 112.37 March 65.2 175.65 114.49 April 72.6 211.24 153.43 May 63.9 197.13 125.94 June 76.8 220.40 169.19 Total/Average 65.63 67.01 66.53 0.01 194.10 191.97 -0.01 131.98 130.68 Updated: 3/10/2023 Occupancy ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison DRAFT Minutes – Tourism Business Improvement District Board Special Meeting of 02/8/2023 Pg. 1 Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, February 8, 2023 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on January 11, 2023, at 10:00 a.m. by Chair Clint Pearce. ROLL CALL Present: Chair Clint Pearce, Vice Chair Harris, and Members Lydia Bates, Prashant Patel, Lori Keller and Megan Taylor Absent: Members Pragna Patel-Mueller Staff: Tourism Manager Molly Cano PUBLIC COMMENT None --End of Public Comment-- CONSENT ITEMS ACTION: MOTION BY VICE CHAIR HARRIS AND SECONDED BY MEMBER PATEL CARRIED 6-0 (With Members Patel-Mueller absent) to approve the Consent Agenda Items C.1 through C.7. C.1 Minutes of TBID Meeting on January 11, 2023 C.2 Smith Travel Report (STR) C.3 Transient Occupancy Tax (TOT) Report C.4 SLO Chamber Public Relations Monthly Reports C.5 SLO Chamber Guest Services Monthly Reports C.6 Noble Studios & DCI Marketing Monthly Reports C.7 Badger Branding Organic Social Reports PRESENTATIONS 1. MIDWEEKEND PROMOTION UPDATE Tourism Manager Molly Cano presented an update to the Board on the status of the Midweekend Promotion which launched on February 1, 2023. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 02/08/2023 Pg. 2 BUSINESS ITEMS 1. VISITSLO.COM REDESIGN KICKOFF Hayley Corbett and Stephanie Gonzalez, Noble Studios presented the website redesign process, timeline, and strategic brief with the Board to kick off the project. Public Comment None --End of Public Comment-- ACTION: By consensus, the Board appointed Vice Chair Harris, Members Patel and Bates to a task force to work with staff and the consultants. 2. SLO FILM FESTIVAL SPONSORSHIP Skye McLennan, SLO Film Festival presented a funding request from the SLO Film Festival for sponsorship support. Public Comment None --End of Public Comment-- ACTION: MOTION BY MEMBER KELLER AND SECONDED BY MEMBER VICE CHAIR HARRIS, CARRIED 6-0 (With Member Patel-Mueller absent) to approve a $10,000 budget to fund lodging and a not to exceed $10,000 budget for hotel packages and promotions. 3. VISIT SLO CAL IPW CO-OP CONSIDERATION Tourism Manager Molly Cano presented a co-op opportunity for participation in IPW May 20-24 in San Antonio, Texas in partnership with Visit SLO CAL and within the available TBID tradeshow budget. Public Comment None --End of Public Comment-- ACTION: MOTION BY VICE CHAIR HARRIS AND SECONDED BY MEMBER TAYLOR CARRIED 6-0 (With Members Patel- Mueller absent) to approve a budget of $11,000 for participation in the IPW in San Antonio, Texas. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 02/08/2023 Pg. 3 4. SLO TBID FUND BALANCE & BUDGET UPDATE Jacob Nunez, Financial Analyst and Tourism Manager Molly Cano presented the SLO TBID Fund Balance for the Board’s review and allocation. Public Comment None --End of Public Comment-- ACTION: MOTION BY MEMBER BATES AND SECONDED BY VICE CHAIR HARRIS CARRIED 6-0 (With Members Patel-Mueller absent) to approve increasing the fund reserve to $200,000 from the available fund balance, $25,000 for printing from the available fund balance. 5. SUPPLEMENTAL ASSETS Tourism Manager Molly Cano presented a proposal to acquire general photography and videography assets capitalizing on the natural landscapes. Public Comment None --End of Public Comment-- ACTION: MOTION BY MEMBER KELLER AND SECONDED BY MEMBER PATEL CARRIED 5-0 (With Members Patel-Mueller absent) to approve a budget of not to exceed $50,000 to acquire general photography and videography assets. TBID LIAISON REPORTS AND COMMUNICATION 1. HOTELIER UPDATE – None. 2. PCC UPDATE – Tourism Manager Cano provided an update on PCC activities. 3. VISIT SLO CAL UPDATE – Tourism Manager Cano provided an update. 4. TOURISM PROGRAM UPDATE – Tourism Manager Cano provided an update on the tourism program. ADJOURNMENT The meeting was adjourned at 12:06 p.m. The next regular Tourism Business Improvement District Board meeting is scheduled for February 8, 2023, at 10:00 a.m. held at City Hall. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XX