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Q4 2019*
Q4 2020*
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0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
SALES TAX BY MAJOR BUSINESS GROUP*Allocation aberrations have been adjusted to reflect sales activity
General
Consumer
Goods
County
and State
Pools
Autos
and
Transportation
Business
and
Industry
Building
and
Construction
Restaurants
and
Hotels
Food
and
Drugs
Fuel and
Service
Stations
TOP 25PRODUCERSCITYOFSANLUISOBISPOHIGHLIGHTS
Published by HdL Companies in Spring 2021
Alfano Motorcars
Mercedes Benz
Chevrolet
Apple
Best Buy
Coast Nissan
Cole Chrysler Dodge
Jeep Cole Mazda
Conserv Fuel
Consolidated Electrical
Distributors
Costco
Ferguson Enterprises
Hayward Lumber
Home Depot
JB Dewar Exxon
Distributor
Megans Organic Market
Perry Ford Lincoln
Volkswagen
Rancho Grande Motors
Buick Gmc Hyundai
Subaru
Rec Solar
Ross
Smith Volvo
Sunset Honda
Tackle Warehouse
Target
Toyota San Luis Obispo
Union Asphalt
United Rentals
Vons
SALES TAX UPDATE
CITY OF SAN LUIS OBISPO
4Q 2020 (OCTOBER - DECEMBER)
San Luis Obispo’s receipts from October
through December were 6.8% above the
fourth sales period in 2019. However,
tax payment deferrals offered by the
State has temporarily delayed actual
receipts. Once estimated payments are
incorporated into the data and reporting
aberrations excluded, actual sales were
up 13.7%.
While this was the third quarter of
economic impacts due to the pandemic,
the City experienced a solid growth period
from new auto dealers, consistent with the
county and statewide trend. The current
stable housing market and increased
equity available contributed to a rise in
building-construction merchant returns.
Gains from the countywide use tax pool
continues to be a bright spot. With
more online purchases being made and a
greater number of out-of-state retailers
collecting and remitting local sales tax,
the City’s share grew 60% compared to
a year ago.
As expected, restaurants that usually
depend on indoor services like casual
dining and quick service establishments
continue to be hindered, while reduced
commuter frequency and lower gas
prices held service stations lower.
Also, limited capacity hurt general
consumer results during the normal
holiday shopping period.
TOTAL:
3.4%
2,164,238
Measure G
TOTAL:$ 5,568,459
13.7% 6.4%-2.0%
COUNTY STATE
SAN LUIS OBISPO
4Q2020
TOP NON-CONFIDENTIAL BUSINESS TYPES
Q4 '20*
San LuisObispoBusinessType Change ChangeChangeCountyHdLState
7.3%8.9%18.0% 817.2NewMotorVehicleDealers
17.7%20.5%8.8% 249.5BuildingMaterials
20.3%28.2%20.3% 197.7SportingGoods/Bike Stores
39.4%-26.5%-39.3% 183.6CasualDining
31.2%-27.9%-30.1% 169.0ServiceStations
25.0%-14.3%-25.9% 134.0Electronics/Appliance Stores
5.2%9.0%2.1% 133.7GroceryStores
2.3%-12.2%32.1% 117.0Contractors
16.2%-5.0%-10.6% 115.5FamilyApparel
1.1%-5.8%4.7% 111.3HomeFurnishings
Allocation aberrations have been adjusted to reflect sales activity *In thousands of dollars
REVENUE BY BUSINESS GROUP
San Luis Obispo This Quarter*
8%
Others
23%
Pools
6%
Restaurants
18%
Autos/Trans.
9%
Building
11%
Bus./Ind.
24%
Cons.Goods
ADJUSTEDFORECONOMICDATA
SALES TAXUPDATECITYOFSANLUISOBISPO4Q2020
STATEWIDE RESULTS
The local one cent sales and use tax
from sales occurring October through
December, the holiday shopping
season, was 1.9% lower than the same
quarter one year ago after adjusting for
accounting anomalies and back payments
from previous periods. Lower receipts
were primarily concentrated in the Bay
Area and coastal southern regions while
much of inland California, including the
San Joaquin Valley, Inland Empire, and
northern regions, exhibited solid gains.
As expected, the larger place of sale
categories which have been negatively
impacted throughout the pandemic
continue to be brick and mortar general
consumer goods retailers like family
apparel, department, and electronics/
appliance stores. With limited to zero
allowed indoor dining (depending on
a County’s Covid-19 tier assignment),
restaurants and hotels suffered the
largest losses especially in communities
that strongly rely on tourism. Although
the workforce has slowly begun to return
to physical office environments, fuel and
service stations revenues lagged the prior
year performance.
It does not appear that Governor
Newsom’s second ‘shelter at home’
directive, initiated by the increase in
Covid-19 cases had an impact on overall
results. While some merchants chose to
utilize the Governor’s executive order
allowing for a 90-day deferral of sales
tax remittance, it was substantially less
than the similar opportunity companies
utilized during the 1st and 2nd quarters
of 2020. The outstanding payments for
most California cities will be remitted
before the end of the 2020-21 fiscal year.
On the bright side, as consumer
confidence stabilized post the national
presidential election, customers were
motivated to comfortably spend on
high-end luxury automobiles, boats-
motorcycles, RVs, and sporting goods/
equipment.
The building-construction sector, with
1) increased price of goods – like lumber,
2) continued home improvement
projects, and 3) advantageous fall/
winter weather conditions saw strong
gains that remained consistent
throughout the calendar year.
Exponential growth from countywide
use tax pools further helped offset
the declines. Greater online shopping
signifying a permanent shift of consumer
habits to this more convenient
experience was inevitable.
On the horizon, mass deployment of
the Covid-19 vaccine will help a greater
number of businesses, restaurants and
theme parks to reach reopen status.
Recent approval of the American Rescue
Plan Act of 2021 will further support
greater consumer spending, albeit in
targeted segments. Pent up demand for
summer outdoor experiences and travel
is likely and thereby household spending
is temporarily reverted away from taxable
goods when compared to recent activity.