HomeMy WebLinkAbout03-15-2023 TBID Minutes
Minutes – Tourism Business Improvement District Board Special Meeting of 03/15/2023 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, March 15, 2023
Special Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The special meeting of the San Luis Obispo Tourism Business Improvement District
Board was called to order on March 15, 2023, at 10:00 a.m. by Chair Clint Pearce.
ROLL CALL
Present: Chair Clint Pearce, Vice Chair Harris, and Members Pragna Patel-Mueller
Prashant Patel (arrived at 10:10 AM), Lori Keller and Megan Taylor
Absent: Member Lydia Bates
Staff: Tourism Manager Molly Cano
PUBLIC COMMENT
Katy, Badger Branding
--End of Public Comment--
CONSENT ITEMS
ACTION: MOTION BY MEMBER PATEL-MUELLER AND SECONDED BY MEMBER
KELLER CARRIED 5-0 (With Members Patel and Bates absent) to approve the Consent
Agenda Items C.1 through C.7.
C.1 Minutes of TBID Meeting on February 8, 2023
C.2 Smith Travel Report (STR)
C.3 Transient Occupancy Tax (TOT) Report
C.4 SLO Chamber Public Relations Monthly Report
C.5 SLO Chamber Guest Services Monthly Report
C.6 Noble Studios & DCI Marketing Monthly Report
C.7 Badger Branding Organic Social Report
PRESENTATIONS
1. CITY OF SLO ECONOMIC DEVELOPMENT STRATEGIC PLAN UPDATE
Economic Development Manager Lee Johnson presented information on the City’s
work effort to update the Economic Development Strategic Plan including the
Minutes – Tourism Business Improvement District Board Meeting of 03/15/2023 Pg. 2
considered restructure of the Economic Development and Tourism organizational
chart and the impacts on the TBID.
2. SLO CAL FESTIVAL AND EVENT STRATEGY UPDATE
Melissa Murray, Visit SLO CAL presented the SLO CAL Festival and Events Strategy.
3. WEBSITE PROJECT: MOOD BOARD PRESENTATION
Hayley Corbett, Gabbi Hall and Davis Bauman, Noble Studios presented the
VisitSLO.com mood board as approved by the website task force and staff.
BUSINESS ITEMS
1. SLO TBID APPOINTMENTS
The Board will appoint the TBID Board Chair and Vice Chair with appointment terms
commencing in April 2023. The Board will also approve the TBID Liaison assignments
to the PCC, and the Visit SLO CAL Board.
Public Comment
None
--End of Public Comment--
ACTION: MOTION BY VICE CHAIR HARRIS AND SECONDED BY MEMBER PATEL-
MUELLER, CARRIED 6-0 (With Member Bates absent) to appoint Chair Pearce to
another term as Chair.
ACTION: MOTION BY MEMBER KELLER AND SECONDED BY VICE CHAIR HARRIS,
CARRIED 6-0 (With Member Bates absent) to appoint Member Bates as Vice Chair.
ACTION: MOTION BY MEMBER KELLER AND SECONDED BY MEMBER PATEL,
CARRIED 6-0 (With Member Bates absent) to appoint Chair Pearce to represent the TBID
on the PCC.
ACTION: MOTION BY MEMBER KELLER AND SECONDED BY VICE CHAIR HARRIS,
CARRIED 6-0 (With Member Bates absent) to appoint Chair Pearce to represent the TBID
on the Visit SLO CAL Board.
2. FY 23-25 BUDGET PROCESS
Tourism Manager Molly Cano discussed the timeline and process for the development
of the 2023-25 TBID budget.
Public Comment
None
Minutes – Tourism Business Improvement District Board Meeting of 03/15/2023 Pg. 3
--End of Public Comment--
ACTION: By consensus the Board agreed to appoint Chair Pearce, Vice Chair Bates
and Member Patel to be on the task force to work on the budget.
3. SLO FILM FESTIVAL MARKETING & MEDIA PLAN
Hayley Corbett and Danni Winter, Noble Studios presented the outlined for the
marketing and media plan for the SLO Film Festival sponsorship for the Board’s
review and input.
Public Comment
None
--End of Public Comment--
ACTION: MOTION BY MEMBER KELLER AND SECONDED BY MEMBER VICE
CHAIR HARRIS, CARRIED 6-0 (With Member Bates absent) to approve the
marketing and media plan for the Film Festival as presented.
4. CENTRAL COAST PRIDE SPONSORSHIP
Dusty Colyer-Worth, GALA provided an overview of the funding request for
sponsorship support of Central Coast Pride Festival. Hayley Corbett, Noble Studios
provided recommendations for the marketing of the event.
Public Comment
None
--End of Public Comment--
ACTION: MOTION BY MEMBER PATEL-MUELLER AND SECONDED BY MEMBER
KELLER, CARRIED 6-0 (With Member Bates absent) to approve a budget of $15,000
to Central Coast Pride for event support and an up to $30,000 budget for marketing
adding the San Francisco market.
TBID LIAISON REPORTS AND COMMUNICATION
1. HOTELIER UPDATE – None.
2. PCC UPDATE – Chair Pearce provided an update on PCC activities.
3. VISIT SLO CAL UPDATE – Chair Pearce provided an update.
4. TOURISM PROGRAM UPDATE – Tourism Manager Cano provided an update on the
tourism program.
ADJOURNMENT
Minutes – Tourism Business Improvement District Board Meeting of 03/15/2023 Pg. 4
The meeting was adjourned at 12:03 p.m. The next regular Tourism Business
Improvement District Board meeting is scheduled for April 12, 2023, at 10:00 a.m. held
at City Hall.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
04/12/2023