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Minutes – Tourism Business Improvement District Board Special Meeting of 01/11/2023 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, January 11, 2023
Regular Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The special meeting of the San Luis Obispo Tourism Business Improvement District
Board was called to order on January 11, 2023, at 10:00 a.m. by Chair Clint Pearce.
ROLL CALL
Present: Chair Clint Pearce, Vice Chair LeBren Harris, and Members Lydia Bates,
Pragna Patel-Mueller and Megan Taylor
Absent: Members Prashant Patel and Lori Keller
Staff: Tourism Manager Molly Cano
PUBLIC COMMENT
None
--End of Public Comment--
CONSENT ITEMS
ACTION: MOTION BY MEMBER PATEL-MUELLER AND SECONDED BY MEMBER
BATES CARRIED 5-0 (With Members Patel and Keller absent) to approve the Consent
Agenda Items C.1 through C.7.
C.1 Minutes of TBID Meeting on November 9, 2022
C.2 Smith Travel Report (STR) (November and December)
C.3 Transient Occupancy Tax (TOT) Report
C.4 SLO Chamber Public Relations Monthly Reports (November and December)
C.5 SLO Chamber Guest Services Monthly Reports (November and December)
C.6 Noble Studios & DCI Marketing Monthly Reports (November and December)
C.7 Badger Branding Organic Social Reports (November and December)
PRESENTATIONS
1. PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT
Minutes – Tourism Business Improvement District Board Meeting of 01/11/2023 Pg. 2
Jacqui Clark-Charlesworth and Jim Dantona, SLO Chamber presented the second
quarter report on the Public Relations and Guest Services contract activities with the
SLO TBID.
2. CONTENT MARKETING QUARTER REPORT
Katy McGrath, Badger Branding presented the second quarter report for the content
marketing support and organic social media activities with the SLO TBID.
BUSINESS ITEMS
1. MARKETING SERVICES QUARTER REPORT & Q3 MEDIA PLAN REVIEW
Haley Corbett, Danni Winters, and Gabbi Hall from Noble Studios presented the
second quarter report for the marketing activities for the Visit San Luis Obispo,
followed by the outlined media plan for the third quarter for the Board’s review and
input.
Public Comment
None
--End of Public Comment--
ACTION: MOTION BY VICE CHAIR HARRIS AND SECONDED BY MEMBER
TAYLOR CARRIED 5-0 (With Members Patel and Keller absent) to approve the
outlined media plan for the third quarter.
2. MIDWEEKEND PROMOTION UPDATE
Tourism Manager Cano, Haley Corbett and Gabbi Hall, Noble Studios, Katy
McGrath, Badger Branding, and Jacqui Clark-Charlesworth, SLO Chamber
presented the Midweekend promotion program for the Board’s review and input. The
Midweekend promotion will run February 1 – March 31.
Public Comment
None.
--End of Public Comment--
ACTION: By consensus the Board provided direction to get out the constituent
toolkit on January 30, 2023.
3. DALLAS MEDIA MISSION
Tourism Manager Cano presented the Dallas Media Mission plan and budget for the
Board’s discussion and approval.
Minutes – Tourism Business Improvement District Board Meeting of 01/11/2023 Pg. 3
Public Comment
None
--End of Public Comment--
ACTION: MOTION BY VICE CHAIR HARRIS AND SECONDED BY MEMBER
BATES CARRIED 5-0 (With Members Patel and Keller absent) to approve the Dallas
Media Mission plan and budget of $7,500.
4. VISIT SAN LUIS OBISPO PARTNER RECEPTION PLANNING 20 mins
Tourism Manager Cano presented an update on the Visit San Luis Obispo Partner
Reception planned for January 25th for the Board’s review and approval.
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY MEMBER TAYLOR AND SECONDED BY MEMBER PATEL-
MUELLER CARRIED 5-0 (With Members Patel and Keller absent) to approve Partner
reception and budget of $5,000.
TBID LIAISON REPORTS AND COMMUNICATION
1. HOTELIER UPDATE – Discussion on how the weather has affected business.
2. PCC UPDATE – Chair Pearce provided an update on PCC activities.
3. VISIT SLO CAL UPDATE – Tourism Manager Cano provided an update.
4. TOURISM PROGRAM UPDATE – Tourism Manager Cano provided an update on the
tourism program.
ADJOURNMENT
The meeting was adjourned at 12:02 p.m. The next regular Tourism Business
Improvement District Board meeting is scheduled for February 8, 2023, at 10:00 a.m. held
at City Hall.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 02-
03-2023