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Minutes – Tourism Business Improvement District Board Special Meeting of 02/8/2023 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, February 8, 2023
Regular Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The regular meeting of the San Luis Obispo Tourism Business Improvement District
Board was called to order on January 11, 2023, at 10:00 a.m. by Chair Clint Pearce.
ROLL CALL
Present: Chair Clint Pearce, Vice Chair Harris, and Members Lydia Bates, Prashant
Patel, Lori Keller and Megan Taylor
Absent: Members Pragna Patel-Mueller
Staff: Tourism Manager Molly Cano
PUBLIC COMMENT
None
--End of Public Comment--
CONSENT ITEMS
ACTION: MOTION BY VICE CHAIR HARRIS AND SECONDED BY MEMBER PATEL
CARRIED 6-0 (With Members Patel-Mueller absent) to approve the Consent Agenda
Items C.1 through C.7.
C.1 Minutes of TBID Meeting on January 11, 2023
C.2 Smith Travel Report (STR)
C.3 Transient Occupancy Tax (TOT) Report
C.4 SLO Chamber Public Relations Monthly Reports
C.5 SLO Chamber Guest Services Monthly Reports
C.6 Noble Studios & DCI Marketing Monthly Reports
C.7 Badger Branding Organic Social Reports
PRESENTATIONS
1. MIDWEEKEND PROMOTION UPDATE
Tourism Manager Molly Cano presented an update to the Board on the status of the
Midweekend Promotion which launched on February 1, 2023.
Minutes – Tourism Business Improvement District Board Meeting of 02/08/2023 Pg. 2
BUSINESS ITEMS
1. VISITSLO.COM REDESIGN KICKOFF
Hayley Corbett and Stephanie Gonzalez, Noble Studios presented the website
redesign process, timeline, and strategic brief with the Board to kick off the project.
Public Comment
None
--End of Public Comment--
ACTION: By consensus, the Board appointed Vice Chair Harris, Members Patel and
Bates to a task force to work with staff and the consultants.
2. SLO FILM FESTIVAL SPONSORSHIP
Skye McLennan, SLO Film Festival presented a funding request from the SLO Film
Festival for sponsorship support.
Public Comment
None
--End of Public Comment--
ACTION: MOTION BY MEMBER KELLER AND SECONDED BY MEMBER VICE
CHAIR HARRIS, CARRIED 6-0 (With Member Patel-Mueller absent) to approve a
$10,000 budget to fund lodging and a not to exceed $10,000 budget for hotel
packages and promotions.
3. VISIT SLO CAL IPW CO-OP CONSIDERATION
Tourism Manager Molly Cano presented a co-op opportunity for participation in IPW
May 20-24 in San Antonio, Texas in partnership with Visit SLO CAL and within the
available TBID tradeshow budget.
Public Comment
None
--End of Public Comment--
ACTION: MOTION BY VICE CHAIR HARRIS AND SECONDED BY MEMBER
TAYLOR CARRIED 6-0 (With Members Patel- Mueller absent) to approve a budget
of $11,000 for participation in the IPW in San Antonio, Texas.
Minutes – Tourism Business Improvement District Board Meeting of 02/08/2023 Pg. 3
4. SLO TBID FUND BALANCE & BUDGET UPDATE
Jacob Nunez, Financial Analyst and Tourism Manager Molly Cano presented the
SLO TBID Fund Balance for the Board’s review and allocation.
Public Comment
None
--End of Public Comment--
ACTION: MOTION BY MEMBER BATES AND SECONDED BY VICE CHAIR
HARRIS CARRIED 6-0 (With Members Patel-Mueller absent) to approve increasing
the fund reserve to $200,000 from the available fund balance, $25,000 for printing
from the available fund balance.
5. SUPPLEMENTAL ASSETS
Tourism Manager Molly Cano presented a proposal to acquire general photography
and videography assets capitalizing on the natural landscapes.
Public Comment
None
--End of Public Comment--
ACTION: MOTION BY MEMBER KELLER AND SECONDED BY MEMBER PATEL
CARRIED 5-0 (With Members Patel-Mueller absent) to approve a budget of not to
exceed $50,000 to acquire general photography and videography assets.
TBID LIAISON REPORTS AND COMMUNICATION
1. HOTELIER UPDATE – None.
2. PCC UPDATE – Tourism Manager Cano provided an update on PCC activities.
3. VISIT SLO CAL UPDATE – Tourism Manager Cano provided an update.
4. TOURISM PROGRAM UPDATE – Tourism Manager Cano provided an update on the
tourism program.
ADJOURNMENT
The meeting was adjourned at 12:06 p.m. The next regular Tourism Business
Improvement District Board meeting is scheduled for February 8, 2023, at 10:00 a.m. held
at City Hall.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
03/15/2023