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Home My WebLink About05-10-2023 TBID Agenda PacketTourism Business Improvement District Board AGENDA Wednesday, May 10, 2023, 10:00 a.m. Council Hearing Room, 990 Palm Street, San Luis Obispo The City of San Luis Obispo has returned to in -person meetings. Zoom participation will not be supported. For those attending in -person, City facilities will be at limited capacity and masks are strongly recommended. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies __slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. All correspondence will be archived and distributed to members, however, submissions received after the deadline will not be processed until the following day. Public Comment during the meeting: Meetings have returned to an in -person format. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display -ready material to the City Clerk by 12:00 p.m. on the day before the meeting. Contact the City Clerk's Office at cityclerk(a)slocity.org or (805) 781-7114. Pages 1. CALL TO ORDER Vice Chair Bates will call the Regular Meeting of the Tourism Business Improvement District Board to order. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3. CONSENT 3.a MINUTES OF TBID REGULAR MEETING ON APRIL12, 2023 3.b MINUTES OF TBID SPECIAL MEETING ON APRIL 26, 2023 3.c SMITH TRAVEL REPORT (STR) 3.d TRANSIENT OCCUPANCY TAX (TOT) REPORT 3.e SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 3.f SLO CHAMBER GUEST SERVICES MONTHLY REPORT 3.g NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT *Please note, the Noble Studio & DCI Marketing Monthly Activity Report for April 2023 will be published by end of day on Monday, May 8, 2023. 3.h BADGER BRANDING ORGANIC SOCIAL REPORT 4. BUSINESS ITEMS 4.a TBID ANNUAL CONTRACT PROPOSALS The Board will receive contract proposals for consideration from the following strategic partners and contractors: 4.a.1 Cal Poly Athletics - Sponsorship 4.a.2 San Luis Obispo Chamber of Commerce - Visitor Services & Public Relations 4.a.3 Badger Branding - Amendments to Content Marketing Services 5 9 11 13 15 17 19 4.a.4 Noble Studios - Amendments to Marketing Services 4.b CROWDRIFF RENEWAL The Board will consider the approval of the renewal of the Crowdriff service expenditure. 4.c HOTEL PHOTO PROJECT The Board will consider contracting a project for the production of TBID hotel photo assets. 4.d SUMMER SUPPLEMENTAL PAID MEDIA BUDGET ALLOCATION The Board will consider investing in a supplemental paid media budget allocation for the summer months. 4.e MIDWEEKEND PROMOTION RECAP Staff and contractor team will present the results of the Midweekend promotion. 5. TBID LIAISON REPORTS AND COMMUNICATION 5.a HOTELIER UPDATE — LIAISON REPORTS 5.b PCC UPDATE — LIAISON REPORT 25 5.c VISIT SLO CAL UPDATE — LIAISON REPORT 5.d TOURISM PROGRAM UPDATE — STAFF REPORT 6. ADJOURNMENT The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for June 14, 2023 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk's Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Tourism Business Improvement District Board are available for public inspection on the City's website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor-and-city-council/agendas-and- minutes. Meeting video recordings can be found on the City's website: http://opengov.slocity.org/WebLink/Browse.aspx?id=60946&dbid=0&repo=CityCl erk TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Minutes Wednesday, April 12, 2023 Special Meeting of the Tourism Business Improvement District Board CALL TO ORDER The special meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on April 12, 2023, at 10:00 a.m. by Chair Clint Pearce. ROLL CALL Present: Chair Clint Pearce, Vice Chair Bates, and Members Lori Keller, Winston Newland and Megan Taylor (arrived at 11:17 A.M.) Absent: Member Patel Staff: Tourism Manager Molly Cano and Tourism Analyst Jacqui Clark- Charlesworth APPOINTMENT — OATH OF OFFICE City Clerk Teresa Purrington administered the Oath of Office to Winston Newland, appointed by the City Council on March 21, 2023. PUBLIC COMMENT Casey, SLO Chamber Brooke, Tourism Intern --End of Public Comment -- CONSENT ITEMS ACTION: MOTION BY VICE CHAIR BATES AND SECONDED BY MEMBER KELLER CARRIED 4-2 (With Members Patel and Taylor absent) to approve the Consent Agenda Items C.1 through C.7. C.1 Minutes of TBID Special Meeting on March 15, 2023 C.2 Smith Travel Report (STR) C.3 Transient Occupancy Tax (TOT) Report CA SLO Chamber Public Relations Monthly Report C.5 SLO Chamber Guest Services Monthly Report C.6 Noble Studios & DCI Marketing Monthly Report C.7 Badger Branding Organic Social Report DRAFT Minutes — Tourism Business Improvement District Board Special Meeting of 04/12/2023 Pg. 1 Page 5 of 27 PRESENTATIONS 1. MARKETING SERVICES QUARTER REPORT AND Q4 MEDIA PLAN REVIEW Hayley Corbett, Allison Furr and Gabbi Hall Noble Studios, and Elizabeth Borsting, DCI presented the third quarter report and year-to-date results for the marketing activities for the SLO TBID. Hayley Corbett and Allison Furr, Noble Studios then presented the outlined media plan for the fourth quarter. 2. PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT Jim Dantona and Hollie West SLO Chamber presented the third quarter report and year-to-date results on the Public Relations and Guest Services contract activities with the SLO TBID. 3. CONTENT MARKETING QUARTER REPORT Katy McGrath, and Molly Burchett, Badger Branding presented the third quarter report and year-to-date results for the content marketing support and organic social media activities with the SLO TBID. 4. WEBSITE PROJECT: HOME & SUB PAGE DESIGNS Gabbi Hall, and Davis Bauman, Noble Studios presented the VisitSLO.com homepage and subpage designs as approved by the website task force and staff. BUSINESS ITEMS 1. FY 23-24 BUDGET PRIORITIES AND CONSIDERATIONS Tourism Manager Molly Cano provided an overview of the priorities and considerations for the FY 23-24 TBID operating budget for direction to the Budget Task Force and contractor team. Public Comment None --End of Public Comment -- ACTION: No formal action was taken. TBID LIAISON REPORTS AND COMMUNICATION 1. HOTELIER UPDATE — None. 2. PCC UPDATE — Chair Pearce provided an update on PCC activities. Minutes — Tourism Business Improvement District Board Meeting of 4/12/2023 Pg. 2 Page 6 of 27 3. VISIT SLO CAL UPDATE — Chair Pearce provided an update. 4. TOURISM PROGRAM UPDATE — Tourism Manager Cano provided an update on the tourism program. ADJOURNMENT The meeting was adjourned at 12:03 p.m. The next Tourism Business Improvement District Board meeting is scheduled for April 26, 2023, at 9:00 a.m. location to be determined. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XX Minutes — Tourism Business Improvement District Board Meeting of 4/12/2023 Pg. 3 Page 7 of 27 Page 8 of 27 TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Minutes Wednesday, April 26, 2023 Special Meeting of the Tourism Business Improvement District Board CALL TO ORDER The special meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on April 26, 2023, at 9:02 a.m. by Chair Clint Pearce. ROLL CALL Present: Chair Clint Pearce, Vice Chair Bates, and Members Lori Keller, Winston Newland, Prashant Patel and Megan Taylor Staff: Tourism Manager Molly Cano, Tourism Analyst Jacqui Clark-Charlesworth and Tourism Intern Brooke Findlay PUBLIC COMMENT None --End of Public Comment-- ��I►91►1�'%i��►�i1:9 1. TBID Marketing & Business Plan Workshop Staff and the agency team led the board through a recap of the TBID's strategic plans and initiatives, focusing on successes, current scope updates and future work efforts. The board gave direction to drive new focus on meetings and group business and expand the LGBTQ+ content on the website, and to continue investing in sustainability. PUBLIC COMMENT None --End of Public Comment -- ACTION: No formal action was taken. ADJOURNMENT Minutes — Tourism Business Improvement District Board Special Meeting of 04/26/2023 Pg. 1 Page 9 of 27 The meeting was adjourned at 12:00 p.m. datupThe next meeting of the Tourism Business Improvement District Board is scheduled for Wednesday, May 10, 2023 at 10:00 a.m. held at City Hall. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XX DRAFT Minutes — Tourism Business Improvement District Board Meeting of 4/12/2023 Pg. 2 Page 10 of 27 April 2023 For the Week of April 02, 2023 to April 08, 2023 California City of Paso Robles City of Pismo Beach City of San Luis Obispo City of Morro Bay For the Week of April 09, 2023 to April 15, 2023 California City of Paso Robles City of Pismo Beach City of San Luis Obispo City of Morro Bay For the Week of April 16, 2023 to April 22, 2023 California City of Paso Robles City of Pismo Beach City of San Luis Obispo City of Morro Bay For the Week of April 23, 2023 to April 29, 2023 California City of Paso Robles - City of Pismo Beach City of San Luis Obispo City of Morro Bay Occupancyi ADR RevPar Occupancyl ADR RevPar WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total 66.86 68.07 67.21 178.21 189.36 181.44 0.00 0.00 0.00 -1.74 -14.80 -5.91 2.09 4.86 -0.52 0.00 0.00 0.00 147.12 194.64 160.07 8.20 -17.28 -4.46 82.1877...00 80.70 119.15 128.90 121.94 5.93-14.82-0.67 0.31 -18.94 -6.40 80.7978.67 219.81 298.06 240.66 120.91 149.88 129.19 11.47 15.78 2.62 -1.92 -10.97 -7.45 14.62 -29.54 -5.09 79.59 80.33 158.67 219.89 176.57 177.58 218.69 189.33 12.34 -8.98 5.14 -1.10 -15.94 -9.26 9.32 -25.01 -5.03 67.89 65.44 67.19 127.90 174.20 140.791 126.28 180.71 141.84 -6.04 -28.06 -13.42 5.39 -13.44 -4.95 11.10 -23.49 -4.60 Occupancyl nt Week Totals ADR RevPar Occupancyl Percent Change ADR RevPar WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total 65.50 76.77 68.72 182.39 210.45 191.34 119.47 161.55 131.49 -6.82 7.08 -2.79 1.51 4.63 2.93 -5.41 12.04 0.06 78.78 91.52 82.42 152.87 260.47 187.01 120.43 238.39 154.13 -9.07 6.10 -4.75 5.06 13.63 10.43 -4.46 20.55 5.18 72.69 82.86 75.59 213.73 313.69 245.04 155.36 259.92 185.23 -6.27 11.99 -1.22 -9.39 -2.27 -5.53 -15.07 9.45 -6.69 72.55 87.66 76.87 176.48 262.65 204.55 128.03 157.23 -8.27 14.70 -1.87 8.59 18.68 14.33 -0.39 36.12 12.20 59.58 75.69 64.18 127.12 183.96 146.28 75.74 139.24 93.88 -23.82 0.37 -17.09 1.32 5.75 5.26 -22.82 6.14 -12.73 Occupancy(%) Current Week ADR Totals RevPar L Occupancy(%) Percent Change ADR RevPar WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total 66.68 78.48 70.05 184.47 205.79 191.30 123.00 161.51 134.00 -0.16 -3.33 -1.20 3.72 -0.91 1.96 3.55 4.21 0.74 79.17 91.01 82.55 149.05 252.81 181.73 118.01 230.08 150.03 1.81 -4.28 -0.19 6.97 -6.27 -0.24 8.91 8.91 -0.42 58.90 79.79 64.87 183.72 293.16 222.18 108.20 233.91 144.12 -11.21 -2.33 -8.28 -15.70 -11.35 -12.92 -25.15 -25.15 -20.13 65.54 87.60 71.84 153.74 244.17 185.25 100.76 213.89 133.08 -4.29 -3.81 -4.12 5.88 -0.03 3.14 1.33 1.33 -1.11 60.26 76.24 64.83 130.20 199.39 153.45 78.46 152.01 99.48 -8.35 -11.29 -9.36 7.25 -0.44 3.35 1 -1.70 -1.70 -6.32 -A� Occupancy(%) Current Week Totals ADR RevPar Occupancy(%) Percent Change ADR AL RevPar a WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total 69.38 77.38 71.67 200.42 145.20 204.24 245.27 201.60 177.09 139.06 107.77 158.04 212.90 144.48 137.81 1.38 2.09 -4.08 -7.25 -0.37 -1.08 13.24 5.77 0.08 2.08 8.58 0.76 14.80 -4.01 8.18 74.22 86.80 77.82 7.98 9.18 -0.33 56.75 80.12 63.43 180.89 294.38 221.85 102.65 235.87 140.71 -5.97 1.38 4.36 -6.46 -6.16 5.79 -12.05 -7.45 -9.90 61.49 86.13 68.53 146.30 234.93 178.13 89.96 202.35 122.07 -8.25 4.17 -6.82 -3.09 -1.00 -1.64 -11.08 -5.12 -8.36 58.04 76.46 63.30 126.31 197.96 151.04 73.31 151.36 95.61 -9.02 11.77 -9.99 3.39 -0.11 1.42 -5.93 -11.86 8.71 Page 11 of 27 Page 12 of 27 TOT Comparison 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 Change +/- to previous FV Jul $ 508,195 $ 541,806 $ 591,184 $ 636,778 $ 699,845 $ 761,346 $ 844,845 $ 877,391 $ 861,241 $ 884,317 $ 913,019 $ 530,064 $ 1,214,080 $ 1,300,061 7.1% August $ 511,564 $ 542,194 $ 574,395 $ 623,655 $ 674,244 $ 732,271 $ 774,501 $ 765,232 $ 728,932 $ 775,513 $ 826,465 $ 623,523 $ 992,620 $ 1,089,326 9.7% September $ 400,023 $ 437,543 $ 490,524 $ 508,583 $ 505,954 $ 557,002 $ 643,127 $ 650,117 $ 693,704 $ 682,810 $ 720,414 $ 660,405 $ 965,595 $ 1,040,391 7.7% October $ 414,870 $ 442,586 $ 437,805 $ 469,977 $ 509,435 $ 594,032 $ 642,221 $ 628,049 $ 601,208 $ 650,101 $ 711,393 $ 632,733 $ 889,485 $ 986,882 10.9% November $ 280,913 $ 330,924 $ 347,437 $ 359,163 $ 425,769 $ 475,360 $ 468,016 $ 497,162 $ 513,487 $ 556,885 $ 593,403 $ 422,488 $ 722,487 $ 772,110 6.9% December $ 246,684 $ 274,417 $ 314,784 $ 319,451 $ 355,315 $ 391,132 $ 429,600 $ 434,836 $ 473,701 $ 488,296 $ 488,757 $ 236,391 $ 638,253 $ 630,527 -1.2% January $ 230,279 $ 256,351 $ 276,165 $ 302,153 $ 331,853 $ 400,239 $ 387,304 $ 396,559 $ 415,690 $ 465,547 $ 520,813 $ 302,621 $ 557,369 $ 526,691 -5.5% February $ 273,373 $ 302,246 $ 323,359 $ 344,160 $ 366,980 $ 431,510 $ 466,915 $ 439,735 $ 503,451 $ 524,327 $ 596,021 $ 426,144 $ 716,045 $ 718,467 0.3% March $ 326,099 $ 333,783 $ 392,266 $ 426,879 $ 448,103 $ 520,795 $ 559,235 $ 549,642 $ 577,285 $ 602,781 $ 268,458 $ 614,973 $ 820,473 $ 805,947 -1.8% April $ 423,158 $ 451,133 $ 475,913 $ 486,850 $ 564,617 $ 610,894 $ 609,439 $ 708,724 $ 641,919 $ 741,364 $ 69,184 $ 742,477 $ 1,057,524 May $ 372,997 $ 433,874 $ 447,116 $ 489,862 $ 546,916 $ 601,614 $ 598,093 $ 645,114 $ 630,820 $ 665,603 $ 174,982 $ 760,006 $ 909,549 June $ 490,326 $ 512,543 $ 578,234 $ 610,948 $ 630,729 $ 727,028 $ 731,038 $ 765,362 $ 796,899 $ 835,727 $ 409,945 $ 973,975 $ 1,100,000 Total/Average $ 4,478,481 $ 4,859,400 $ 5,249,181 $ 5,578,460 $ 6,059,758 $ 6,803,224 $ 7,154,334 $ 7,357,923 $ 7,438,338 $ 7,873,272 $ 6,292,853 $ 6,925,799 $ 10,583,480 *Figures from Smith Travel Occupancy ADR RevPAR Research Report 2021-22 2022-23 Change +/- 2021-22 2022-23 Change +/- 2021-22 2022-23 Change +/- July 82.2 82.9 0.9% 226.69 231.16 2.0% 186.23 190.97 2.5% August 71.9 74.6 3.8% 213.77 208.57 -2.4% 153.67 155.58 1.2% September 70.9 71.9 1.4% 214.67 212.43 -1.0% 152.30 152.78 0.3% October 68.1 69.6 2.2% 200.80 202.21 0.7% 136.81 140.73 2.9% November 63.10 62.1 -1.6% 182.97 185.60 1.4% 115.47 115.19 -0.2% December 53.50 54.2 1.3% 175.56 167.13 -4.8% 93.90 90.6 -3.5% January 51.0 50.4 -1.2% 137.26 136.70 -0.4% 1 70.00 68.90 -1.6% February 64.0 66 3.1% 156.82 157.11 0.2% 100.36 103.64 3.27% March 65.8 64.1 -2.6% 157.09 159.05 1.2% 103.40 101.91 -1.43% April 72.6 211.24 153.43 May 1 63.9 197.13 125.94 June 76.8 220.40 169.19 Total/Average 66.99 66.20 $ 191.20 $ 184.44 $ 130.06 $ 124.48 Updated:05/05/2023 Page 13 of 27 Page 14 of 27 Report to City of SLO —TBID and PCC Public Relations Contract April 2023 Implementation/Proactive Work Continued planning Transformative Travel FAM with DCI Continued planning Arts + Culture FAM with Hotel SLO Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Hosted Arizona -based writer Karen Schnaffer Hosted writer Dan Shryock Hosted Fodor's Travel writer Cheryl Crabtree Partnerships Met with Texas writer Michelle Snell in partnership with DCI Continued planning AFAR journalist Mae Hamilton's visit in partnership with DCI Participated in 2023-24 Visit SLO strategic planning in partnership withthe City, Noble Studios & Badger Branding Continued working with DCI on media partnerships and pitching strategy Pitched "Summer Thrills & Spills", "California Tourism Month" and SLO Film Fest See + Stay Package story ideas to Visit California COOL MATERIAL FORBES TRIP101 TIMES OF INDIA OUTDOORSY BON TRAVELER PASTE INSIDE OUR SUITCASE MAKE TIME TO SEE THE WORLD FAMILY DESTINATIONS GUIDE WORLD ATLAS THE TRIBUNE PASO ROBLES DAILY NEWS TRAVELWEEK ONLINE MOON TRAVEL GUIDES BLOGARAMA Where To Try Santa Maria Style Barbecue The Best Places To Travel In The U.S. In 2023, According To The Experts Top 10 Airbnb Wedding Venues In California. US Most unusual tourist attractions from around the world The Best Road Trips From San Francisco: Four Day Road Trip Itinerary 16 California Family Getaway Weekend Ideas The Glorious Kitsch of the Madonna Inn 100 Hidden Gems In The United States 15+ Romantic Getaways in California 11 Best Italian Restaurants in San Luis Obispo, CA Towns in California with the Best Downtown Areas Downtown San Luis Obispo hotel gets revamped restaurant. amenities -- and a new name Film featuring SLO County winemakers screening at the SLO Film Festival Great wine - made sustainable - is a win -win for California visitors Best Places to Stay on a California Coast Road Trip Best Farm Stays in California: Experience Rural Living and Agriculture 213,000.00 $48.94 Culinary 24,050,000.00 $27,658.75 Cultural 462,000.00 $106.25 Cultural 8,730,000.00 $2,007.65 Cultural 229,000 $52.74 Cultural 27,000.00 $6.19 Cultural 1,440,000 $663.15 Cultural 34,000 Cultural 15,000 $3.37 Cultural 483,000 $111.07 Culinary 1,330,000 $305.33 Cultural 21,000 $1,243.40 Support Local 28,000 $6.39 Support Local 9,000 $2.18 Beer/Wine 45,000 $10.28 Cultural 48,000 $11.15 Sustainability 16 37,164,000.00 $32,236.84 TOTAL YTD 163 888,060,823 $3,373,656.51 179 925,224,823.00 $3,405,893.3, Responsive pitching Page 15 of 27 Page 16 of 27 Res Report to City of SLO — TBID Guest Services Contract April 2023 se to TBID Advertising Week Week Week Week Apr. Apr. 1 2 3 4 2022 2023 Calls to 22 24 14 8 155 68 1-877-SLO-TOWN Hotel Availability Tracker Week Week Week Week Apr. Apr. 1 2 3 4 2022 2023 Email Response 24 26 Phone Calls to 56 68 68 76 358 268 Hotels Hotel Referrals Week Week Week Week Apr. Apr. 1 2 3 4 2022 2023 Visitors Served 1,520 1,370 1,348 1,120 5,912 5,358 (walk-ins) Guests Served 353 451 484 368 1,537 1,656 (via phone and digitally) Hotel Rooms 244 1,763 Referred � M Page 17 of 27 Page 18 of 27 ORGANIC SOCIAL REPORT April 2023 BADGER B R A N D I N G Dat@g®593 FACEBOOK Top Posts: �M;�.. () Visit San Luis Obispo (�5�� Wed 4/5/2023 10:59 am PDT SLO is SUPERBLOOMING v Around every corner colorful patches light up the day with native flowers like... Total Engagements 1,979 M'; 0 Visit San Luis Obispo (&tIPp Mon 4/17/2023 8:05 am PDT You had me at Rose'' Time to celebrate all the amazing Rose that the Central Coast has to offer! Hotel... Total Engagements 897 • 1'. 0 Visit San Luis Obispo 040 Mon 4/10/2023 8:10 am PDT Spring Break in San Luis Obispo consists of three things: swimsuit, shades, and a sandwich,, The... Total Engagements 167 Page Fans: 96,138 (=> 0%) Total Posts: 21 Total Impressions: 3,287,588 (Q 15.5%) Total Organic: 57,914 ( Q42.3%) Total Engagements: 77,696( a28%) Engagement Rate: 2.4 % (010.9%) Page 20 of 27 INSTAGRAM Top Posts: gi�i Qo shareslo °"1^ Wed 4/5/2023 11:14 am PDT SLO is SUPERBLOOMING Around every corner colorful patches light up the day with native flowers like Lupine.. g�® shareslo Mon 4/17/2023 8:11 am PDT You had me at Rase TICKET GIVEAWAY '?' *CLOSED* Time to celebrate all the amazing Rose that the Central Coast... Total Engagemonts, 1,634 Total Engagoments, 1,551 & ® shareslo Followers: 24,141 (41.5 %) ""7 " Mon 4/10/2023 7:51 am PDT Total Posts: 49 Spring Break in San Luis Obispo consists of three things: swimsuit, Total Impressions:371,832( �38.1%) shades, and a sandwich !�w The... (includes both organic &paid) Total stories: 109 Average Reach per Story: 366 K y Total Engagements: 5,904 12.8%) TotaIEn a ements 263 Engagement Rate: 1.59% (444%) ...... .............. .....9......�......................... Page 21 of 27 WHAT WE WORKED ON THIS MONTH: - Giveaways/Partnerships : - Sip'n' Sautner - DT SLO - Rose the SLO Way - Hotel SLO - Sheila Kearns Chocolate / @ShareSLO Egg Hunt - SLO Film Festiva - Stay + See Fan Package Promotion / Real-time stories shared - Earth Day/Sustainability focus throughout the month - Makers at the Market , Antigua Brewing, Sustainable Shopping, Farmers' Market - Superbloom Highlights, Top Post on both FB (1,900+ engagements) & Instagram (1,600+ engagements) Page 22 of 27 MATS FOCUS: - Weekly Snapshot Stories of events happening each week to keep audience informed for planning their week ahead - Highlighting Pride Month and Events - Content Creators Work Roll -Out (@choosethepathyoutake & @smilkoslens) - How to Spend a Weekend in SLO - Dog -Friendly SLO - A Day in the SLO Life - Ticket Tuesdays Giveaways for the Summer Season! (Blues Baseball, Cal Poly Athletics, SLO Brew Concerts, LiveOak Music Festival) - Art Starts With History Campaign (Verdin) - Bike Month - Going Car -Free and Carefree in SLO (walkability, bike lanes, etc.) - Mother's Day Itinerary, SLO's Firsts, National Burger Day, Hidden Gems Page 23 of 27 Page 24 of 27 ' PROMOTIONAL COORDINATING COMMITTEE f4T � r Minutes Wednesday, April 12, 2023 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, April 12, 2023, at 5:32 p.m., by Chair Welch. ROLL CALL Present: Chair Samantha Welch, and Vice Chair Lori Lerian, Committee Members, Maureen Forsberg, Anni Wang, and John Thomas Staff: Tourism Manager Molly Cano and Tourism Analyst Jacqui Clark- Charlesworth PUBLIC COMMENT ITEMS NOT ON THE AGENDA None rim CONSENT ITEMS ACTION: UPON MOTION BY MEMBER FORSBERG SECONDED BY COMMITTEE MEMBER THOMAS CARRIED 5-0 (WITH MEMBERS WOLF AND PEARCE ABSENT) to approve the Consent Agenda items 1 thru 7. C.1 Minutes of the Special Meeting on March 15, 2023 C.2 2022-23 Community Promotions Budget Report C.3 SLO Chamber Monthly Public Relations Report CA SLO Chamber Visitor Center Report C.5 SLO Chamber GIA Support Report C.6 Transient Occupancy Tax (TOT) Report PRESENTATIONS 1. SUPPORT LOCAL & PUBLIC ART PROMOTION QUARTER REPORT Minutes — Promotional Coordinating Committee Meeting of April 12, 2023 Page 1 Page 25 of 27 Allie Rohlfs, Verdin presented the third quarter report for the Support Local marketing activities and Public Art Promotion activities, and updates on the next quarter's activities. Public Comment None --End of Public Comment -- ACTION: No action taken on this item. 2. PUBLIC RELATIONS, GIA SUPPORT, & VISITOR SERVICES QUARTER REPORT Jim Dantona and Hollie West, SLO Chamber presented the third quarter report for the Public Relations, GIA, and Visitor Services activities. Public Comment None --End of Public Comment -- ACTION: No action taken on this item. BUSINESS ITEMS 1. Q4 CULTURAL GIA RECOMMENDATIONS The subcommittee presented the Q4 funding recommendations for the committee's review and approval. Public Comment None --End of Public Comment -- ACTION: By consensus, the Committee agreed to not approve the Central Coast Childbirth Network, Inc GIA request. 2. FY 23-24 BUDGET PRIORITIES Tourism Manager Cano provided an overview of priorities and direction for the FY 2023-2024 PCC program budget. DRAFT Minutes — Promotional Coordinating Committee Meeting of April 12, 2023 Page 2 Page 26 of 27 Public Comment None --End of Public Comment -- ACTION: By consensus, the Committee discussed working on a creating neighborhood identity now that the district maps are done and other celebrations to promote. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIAISON REPORT — Tourism Manager Cano went over the new GIA assignments. 2. COMMITTEE OUTREACH UPDATE - None 3. TBID BOARD REPORT — Tourism Manager Cano reported on April 12, 2023, TBID meeting. 4. TOURISM PROGRAM UPDATE Tourism Manager Molly Cano provided a brief Tourism Program update. ADJOURNMENT The meeting was adjourned at 7:16 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, May 10, 2023 at 5.30 p.m. at City Hall 990 Palm Street. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2023 DRAFT Minutes — Promotional Coordinating Committee Meeting of April 12, 2023 Page 3 Page 27 of 27