HomeMy WebLinkAbout05-10-2023 PCC Agenda Packet
Promotional Coordinating Committee
AGENDA
Wednesday, May 10, 2023, 5:30 p.m.
Council Hearing Room, 990 Palm Street, San Luis Obispo
The City of San Luis Obispo has returned to in-person meetings. Zoom participation will not be
supported. For those attending in-person, City facilities will be at limited capacity and masks are
strongly recommended.
INSTRUCTIONS FOR PUBLIC COMMENT:
Public Comment prior to the meeting (must be received 3 hours in advance of the meeting):
Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990
Palm Street, San Luis Obispo, California, 93401.
Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your
email, please include the date of the meeting and the item number (if applicable). Emails will not
be read aloud during the meeting.
Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the
agenda item number you are calling about, and leave your comment. Verbal comments must be
limited to 3 minutes. Voicemails will not be played during the meeting.
*All correspondence will be archived and distributed to members, however, submissions received
after the deadline will not be processed until the following day.
Public Comment during the meeting:
Meetings have returned to an in-person format. To provide public comment during the meeting,
you must be present at the meeting location.
Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy,
Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire
to utilize electronic visual aids to supplement their oral presentation are encouraged to provide
display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the
City Clerk's Office at cityclerk@slocity.org or (805) 781-7114.
Pages
1.CALL TO ORDER
Chair Welch will call the Regular Meeting of the Promotional Coordinating
Committee to order.
2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
At this time, people may address the Committee about items not on the agenda.
Comments are limited to three minutes per person. Items raised at this time are
generally referred to staff and, if action by the Committee is necessary, may be
scheduled for a future meeting.
3.CONSENT
3.a MINUTES OF THE REGULAR MEETING ON APRIL 12, 2023 5
3.b 2022-23 COMMUNITY PROMOTION BUDGET REPORT 9
3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 11
3.d SLO CHAMBER VISITOR CENTER REPORTS 13
3.e SLO CHAMBER GIA SUPPORT REPORTS 15
3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 17
4.BUSINESS ITEMS
4.a FY 23-25 CONTRACT PROPOSALS
The committee will receive the contact proposal presentation from the
San Luis Obispo Chamber of Commerce for the multi-year contacts for
Public Relations, Grant Support and Visitor Services.
4.b FY 23-24 COMMUNITY PROMOTIONS PROGRAM BUDGET
The committee will begin to establish the budget allocations for the FY
23-24 Community Promotions program budget for recommendation to
City Council.
4.c FY 22-23 PCC BUDGET STATUS
Staff will present a budget status review for the committee’s
consideration and discussion.
5.PCC LIAISON REPORTS AND COMMUNICATION
5.a GIA LIAISON REPORT – Liaison Assignments
5.b COMMITTEE OUTREACH UPDATE – Committee Report
5.c TBID BOARD REPORT – TBID Meeting Minutes: April 12, 2023 19
5.d TOURISM PROGRAM UPDATE – Staff Report
6.ADJOURNMENT
The next Regular Meeting of the Promotional Coordinating Committee is
scheduled for June 14, 2023 at 5:30 p.m. in the Council Hearing Room at City
Hall, 990 Palm Street, San Luis Obispo.
LISTENING ASSISTIVE DEVICES are available -- see the Clerk
The City of San Luis Obispo wishes to make all of its public meetings accessible
to the public. Upon request, this agenda will be made available in appropriate
alternative formats to persons with disabilities. Any person with a disability who
requires a modification or accommodation in order to participate in a meeting
should direct such request to the City Clerk’s Office at (805) 781-7114 at least
48 hours before the meeting, if possible. Telecommunications Device for the
Deaf (805) 781-7410.
Agenda related writings or documents provided to the Promotional Coordinating
Committee are available for public inspection on the City’s website, under the
Public Meeting Agendas web page: https://www.slocity.org/government/mayor-
and-city-council/agendas-and-minutes. Meeting video recordings can be found
on the City’s website:
http://opengov.slocity.org/WebLink/Browse.aspx?id=60946&dbid=0&repo=CityCl
erk
Page 4 of 21
Minutes – Promotional Coordinating Committee Meeting of April 12, 2023 Page 1
Minutes
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, April 12, 2023
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was
called to order on Wednesday, April 12, 2023, at 5:32 p.m., by Chair Welch.
ROLL CALL
Present: Chair Samantha Welch, and Vice Chair Lori Lerian, Committee Members,
Maureen Forsberg, Anni Wang, and John Thomas
Absent: Members Robin Wolf and Clint Pearce
Staff: Tourism Manager Molly Cano and Tourism Analyst Jacqui Clark-
Charlesworth
PUBLIC COMMENT ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
ACTION: UPON MOTION BY MEMBER FORSBERG SECONDED BY COMMITTEE
MEMBER THOMAS CARRIED 5-0 (WITH MEMBERS WOLF AND PEARCE ABSENT)
to approve the Consent Agenda items 1 thru 7.
C.1 Minutes of the Special Meeting on March 15, 2023
C.2 2022-23 Community Promotions Budget Report
C.3 SLO Chamber Monthly Public Relations Report
C.4 SLO Chamber Visitor Center Report
C.5 SLO Chamber GIA Support Report
C.6 Transient Occupancy Tax (TOT) Report
PRESENTATIONS
1. SUPPORT LOCAL & PUBLIC ART PROMOTION QUARTER REPORT
Page 5 of 21
DRAFT Minutes – Promotional Coordinating Committee Meeting of April 12, 2023 Page 2
Allie Rohlfs, Verdin presented the third quarter report for the Support Local marketing
activities and Public Art Promotion activities, and updates on the next quarter’s
activities.
Public Comment
None
--End of Public Comment--
ACTION: No action taken on this item.
2. PUBLIC RELATIONS, GIA SUPPORT, & VISITOR SERVICES QUARTER
REPORT
Jim Dantona and Hollie West, SLO Chamber presented the third quarter report for the
Public Relations, GIA, and Visitor Services activities.
Public Comment
None
--End of Public Comment--
ACTION: No action taken on this item.
BUSINESS ITEMS
1. Q4 CULTURAL GIA RECOMMENDATIONS
The subcommittee presented the Q4 funding recommendations for the committee’s
review and approval.
Public Comment
None
--End of Public Comment--
ACTION: By consensus, the Committee agreed to not approve the Central Coast
Childbirth Network, Inc GIA request.
2. FY 23-24 BUDGET PRIORITIES
Tourism Manager Cano provided an overview of priorities and direction for the FY
2023-2024 PCC program budget.
Page 6 of 21
DRAFT Minutes – Promotional Coordinating Committee Meeting of April 12, 2023 Page 3
Public Comment
None
--End of Public Comment--
ACTION: By consensus, the Committee discussed working on a creating neighborhood
identity now that the district maps are done and other celebrations to promote.
PCC LIAISON REPORTS AND COMMUNICATION
1. GIA LIAISON REPORT –
Tourism Manager Cano went over the new GIA assignments.
2. COMMITTEE OUTREACH UPDATE - None
3. TBID BOARD REPORT –
Tourism Manager Cano reported on April 12, 2023, TBID meeting.
4. TOURISM PROGRAM UPDATE
Tourism Manager Molly Cano provided a brief Tourism Program update.
ADJOURNMENT
The meeting was adjourned at 7:16 p.m. The next Regular Promotional Coordinating
Committee meeting is scheduled for Wednesday, May 10, 2023 at 5:30 p.m. at City Hall
990 Palm Street.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2023
Page 7 of 21
Page 8 of 21
Community Promotions Budget 2022-23
Budget 2022-23 Amount
Budget 405,609$
Returned Funds (Previous Year GIA)
21-22 Carryover 12,000$
Total Budget 417,609$
Expenditure Last Updated 5/5/2023
Expenditure Allocated Committed/Expended
Available
Balance Contractor
Grants-in-Aid Funding 125,000$ 114,000$ 11,000$ GIA Recipients
Grants-in-Aid Marketing Support Contract 30,000$ 20,000$ Chamber of Commerce
Community Placemaking & Recovery Projects 41,873$ 38,000$ 3,873$ Various
Visitors Center 119,600$ 79,728$ Chamber of Commerce
PR Contract 45,000$ 30,000$ Chamber of Commerce
Media Monitoring Service 3,527$ 3,527$ Chamber of Commerce
Downtown Maps 9,000$ 9,000$ Chamber of Commerce
Support Cost 5,000$ 609$ 4,391$ City Administration
Administration 38,601$ 38,601$ City Administration
Total 417,601$ 324,465$ 28,264$
Page 9 of 21
Page 10 of 21
Report to City of SLO – TBID and PCC
Public Relations Contract
April 2023
PR ACTIVITY
Implementation/Proactive Work
Continued planning Transformative Travel FAM with DCI
Continued planning Arts + Culture FAM with Hotel SLO
Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign
Hosted Arizona-based writer Karen Schnaffer
Hosted writer Dan Shryock
Hosted Fodor's Travel writer Cheryl Crabtree
Partnerships
Met with Texas writer Michelle Snell in partnership with DCI
Continued planning AFAR journalist Mae Hamilton's visit in partnership with DCI
Participated in 2023-24 Visit SLO strategic planning in partnership withthe City, Noble Studios & Badger Branding
Continued working with DCI on media partnerships and pitching strategy
Pitched "Summer Thrills & Spills", "California Tourism Month" and SLO Film Fest See + Stay Package story ideas to Visit California
PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF
COOL MATERIAL Where To Try Santa Maria Style Barbecue 213,000.00 $48.94 Culinary Responsive pitching
FORBES The Best Places To Travel In The U.S. In 2023, According To The Experts 24,050,000.00 $27,658.75 Cultural
TRIP101 Top 10 Airbnb Wedding Venues In California, US 462,000.00 $106.25 Cultural
TIMES OF INDIA Most unusual tourist attractions from around the world 8,730,000.00 $2,007.65 Cultural
OUTDOORSY The Best Road Trips From San Francisco: Four Day Road Trip Itinerary 229,000 $52.74 Cultural
BON TRAVELER 16 California Family Getaway Weekend Ideas 27,000.00 $6.19 Cultural
PASTE The Glorious Kitsch of the Madonna Inn 1,440,000 $663.15 Cultural
INSIDE OUR SUITCASE 100 Hidden Gems In The United States 34,000 Cultural
MAKE TIME TO SEE THE WORLD 15+ Romantic Getaways in California 15,000 $3.37 Cultural
FAMILY DESTINATIONS GUIDE 11 Best Italian Restaurants in San Luis Obispo, CA 483,000 $111.07 Culinary
WORLD ATLAS Towns in California with the Best Downtown Areas 1,330,000 $305.33 Cultural
THE TRIBUNE Downtown San Luis Obispo hotel gets revamped restaurant, amenities -- and a new name 21,000 $1,243.40 Support Local
PASO ROBLES DAILY NEWS Film featuring SLO County winemakers screening at the SLO Film Festival 28,000 $6.39 Support Local
TRAVELWEEK ONLINE Great wine - made sustainably - is a win-win for California visitors 9,000 $2.18 Beer/Wine
MOON TRAVEL GUIDES Best Places to Stay on a California Coast Road Trip 45,000 $10.28 Cultural
BLOGARAMA Best Farm Stays in California: Experience Rural Living and Agriculture 48,000 $11.15 Sustainability
16 37,164,000.00 $32,236.84
TOTAL YTD
163 888,060,823 $3,373,656.50
179 925,224,823.00 $3,405,893.34
Page 11 of 21
Page 12 of 21
Report to City of SLO – PCC
Visitor Services Contract
April 2023
Visitor Interaction
April
2022
March
2023
April
2023
Walk-ins 5,912 4,470 5,358
Phone calls 620 612 679
Emails & Digital 917 1,106 977
Visitor Center Highlights
• Open to best serve our community and visitors.
• Joined city staff at Cal Poly to support Open House weekend
• Spring Break, Cal Poly Rodeo and SLO Film Festival brought folks to SLO
• Enjoyed helping every guest that walked through our doors, called, or emailed.
Demographic Snapshot
International travelers
Asia 5%
Middle East 0%
Europe 52%
Australia/New Zealand 6%
United Kingdom 20%
North America 11%
South America 6%
Domestic travelers
(outside of CA.)
West Coast 14%
East Coast 25%
Southwest 12%
Midwest 27%
South 22%
California travelers
Northern CA 21%
Southern CA 35%
Central Coast 42%
Central Valley 3%
Desert 0%
Page 13 of 21
Page 14 of 21
April 2023 Grants-in-Aid Marketing Support Activity
Organization Event EC PR PC VC SM MTG ST HD DS
Cal Poly Corporation (on
behalf of Cal Poly Arts)California International Guitar Festival X X X
Festival Mozaic Festival Mozaic X X X
History Center of San Luis
Obispo County La Fiesta de las Dallidet X X X X
Downtown SLO Concerts in the Plaza X X X X
One Cool Earth One Cool Earth Garden Party X X X X X X
History Revisited Central Coast Renaissance Festival X X
Diversity Coalition of San Luis
Obispo County
Fostering Understanding Community
Speaker Series X
San Luis Obispo Museum of
Art
Alyssa Monks art exhibition and
public programming X X X
San Luis Obispo Repertory
Theatre (SLO REP)
Ring of Fire -The Music of Johnny
Cash (Feb.10 -Mar.12,2023)X X X
Hospice SLO County Light Up A Life X X X X X
San Luis Obispo Master
Chorale
The French Connection;Holiday
Festival;Elijah X X X
RACE Matters SLO County
Belonging 2022:Block Party at
Farmer's Market and Stories Matter X X X X
Civic Ballet of San Luis
Obispo Scarlett Ibis and Rodeo X X
Earth Day Alliance San Luis Obispo Earth Day Fair X X X X
Gala Pride &Diversity
Center Pridefest 2023 X X
Love SLO Love SLO X X X
Opera SLO Die Fledermaus X X
San Luis Obispo Classical
Academy
1st Annual Central Coast JR LEGO
Challenge X X
SLO Climate Coalition Stronger Together X
Page 15 of 21
SLO International Film
Festival
2023 San Luis Obispo International
Film Festival X X X X X
SLO City Farm Sheep Shearing Shindig X X X X X
Restorative Partners Bridging the Gap
Saint Andrew Greek
Orthodox Church San Luis Obispo Greek Festival
Black is current month,gray is past work
Boxes marked with "D"indicate that recipients knew about
service and declined to utilize.
23 Total;21 served to date or in progress
EC-Confirmed/added event(s)in local Event Calendars,
including:SLO CAL,SLO Chamber,SLO Happenings
PR-Included event(s)in seasonal Press Release sent to
local/regional media outlets
PC-Spoke with recipient(s)via Phone Call to
review/discuss promotional opportunities and answer
questions
VC-Prominently displayed printed promotional materials in
Visitor Center;brochures,posters,etc.
SM-Promoted event(s)on SLO Chamber Social Media
channels via press release from recipients
MTG-Met with Groups in person and offered public
relations advice and support
ST-Sold/are currently selling Tickets for event(s)
through the Visitor Center
HD -Included printed promotional material in Hotel
Distribution
DS -Recipient Declined Services
Page 16 of 21
2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23
Change +/- to
previous FY
July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,300,061$ 7.1%
August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,089,326$ 9.7%
September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,040,391$ 7.7%
October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 986,882$ 10.9%
November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 772,110$ 6.9%
December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 630,527$ -1.2%
January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 526,691$ -5.5%
February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 718,467$ 0.3%
March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 805,947$ -1.8%
April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,057,524$
May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 909,549$
June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$
Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,583,480$
2021-22 2022-23 Change +/-2021-22 2022-23 Change +/-2021-22 2022-23 Change +/-
July 82.2 82.9 0.9%226.69 231.16 2.0%186.23 190.97 2.5%
August 71.9 74.6 3.8%213.77 208.57 -2.4%153.67 155.58 1.2%
September 70.9 71.9 1.4%214.67 212.43 -1.0%152.30 152.78 0.3%
October 68.1 69.6 2.2%200.80 202.21 0.7%136.81 140.73 2.9%
November 63.10 62.1 -1.6%182.97 185.60 1.4%115.47 115.19 -0.2%
December 53.50 54.2 1.3%175.56 167.13 -4.8%93.90 90.6 -3.5%
January 51.0 50.4 -1.2%137.26 136.70 -0.4%70.00 68.90 -1.6%
February 64.0 66 3.1%156.82 157.11 0.2%100.36 103.64 3.27%
March 65.8 64.1 -2.6%157.09 159.05 1.2%103.40 101.91 -1.43%
April 72.6 211.24 153.43
May 63.9 197.13 125.94
June 76.8 220.40 169.19
Total/Average 66.99 66.20 191.20$ 184.44$ 130.06$ 124.48$ Updated: 05/05/2023
Occupancy ADR RevPAR*Figures from Smith Travel
Research Report
TOT Comparison
Page 17 of 21
Page 18 of 21
DRAFT Minutes – Tourism Business Improvement District Board Special Meeting of 04/12/2023 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, April 12, 2023
Special Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The special meeting of the San Luis Obispo Tourism Business Improvement District
Board was called to order on April 12, 2023, at 10:00 a.m. by Chair Clint Pearce.
ROLL CALL
Present: Chair Clint Pearce, Vice Chair Bates, and Members Lori Keller, Winston
Newland and Megan Taylor (arrived at 11:17 A.M.)
Absent: Member Patel
Staff: Tourism Manager Molly Cano and Tourism Analyst Jacqui Clark-
Charlesworth
APPOINTMENT – OATH OF OFFICE
City Clerk Teresa Purrington administered the Oath of Office to Winston Newland,
appointed by the City Council on March 21, 2023.
PUBLIC COMMENT
Casey, SLO Chamber
Brooke, Tourism Intern
--End of Public Comment--
CONSENT ITEMS
ACTION: MOTION BY VICE CHAIR BATES AND SECONDED BY MEMBER KELLER
CARRIED 4-2 (With Members Patel and Taylor absent) to approve the Consent Agenda
Items C.1 through C.7.
C.1 Minutes of TBID Special Meeting on March 15, 2023
C.2 Smith Travel Report (STR)
C.3 Transient Occupancy Tax (TOT) Report
C.4 SLO Chamber Public Relations Monthly Report
C.5 SLO Chamber Guest Services Monthly Report
C.6 Noble Studios & DCI Marketing Monthly Report
C.7 Badger Branding Organic Social Report
Page 19 of 21
Minutes – Tourism Business Improvement District Board Meeting of 4/12/2023 Pg. 2
PRESENTATIONS
1. MARKETING SERVICES QUARTER REPORT AND Q4 MEDIA PLAN REVIEW
Hayley Corbett, Allison Furr and Gabbi Hall Noble Studios, and Elizabeth Borsting,
DCI presented the third quarter report and year-to-date results for the marketing
activities for the SLO TBID. Hayley Corbett and Allison Furr, Noble Studios then
presented the outlined media plan for the fourth quarter.
2. PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT
Jim Dantona and Hollie West SLO Chamber presented the third quarter report and
year-to-date results on the Public Relations and Guest Services contract activities with
the SLO TBID.
3. CONTENT MARKETING QUARTER REPORT
Katy McGrath, and Molly Burchett, Badger Branding presented the third quarter report
and year-to-date results for the content marketing support and organic social media
activities with the SLO TBID.
4. WEBSITE PROJECT: HOME & SUB PAGE DESIGNS
Gabbi Hall, and Davis Bauman, Noble Studios presented the VisitSLO.com homepage
and subpage designs as approved by the website task force and staff.
BUSINESS ITEMS
1. FY 23-24 BUDGET PRIORITIES AND CONSIDERATIONS
Tourism Manager Molly Cano provided an overview of the priorities and
considerations for the FY 23-24 TBID operating budget for direction to the Budget
Task Force and contractor team.
Public Comment
None
--End of Public Comment--
ACTION: No formal action was taken.
TBID LIAISON REPORTS AND COMMUNICATION
1. HOTELIER UPDATE – None.
2. PCC UPDATE – Chair Pearce provided an update on PCC activities.
Page 20 of 21
Minutes – Tourism Business Improvement District Board Meeting of 4/12/2023 Pg. 3
3. VISIT SLO CAL UPDATE – Chair Pearce provided an update.
4. TOURISM PROGRAM UPDATE – Tourism Manager Cano provided an update on the
tourism program.
ADJOURNMENT
The meeting was adjourned at 12:03 p.m. The next Tourism Business Improvement
District Board meeting is scheduled for April 26, 2023, at 9:00 a.m. location to be
determined.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
XX/XX/XX
Page 21 of 21