HomeMy WebLinkAbout05-10-2023 TBID Minutes
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Tourism Business Improvement District Board Minutes
May 10, 2023, 10:00 a.m.
Council Hearing Room, 990 Palm Street, San Luis Obispo
Tourism Business
Improvement District
Board Present:
Committee Member Lori Keller, Committee Member Winston
Newland, Committee Member Prashant Patel, Megan Taylor,
Vice Chair Lydia Bates
Tourism Business
Improvement District
Board Absent:
Chair Clint Pearce
City Staff Present: Tourism Manager Molly Cano, Tourism Analyst Jacqui Clark-
Charlesworth
_____________________________________________________________________
1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order at 10:04 a.m. in the Council Hearing Room at
City Hall, 990 Palm Street, San Luis Obispo, by Vice Chair Bates.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3. CONSENT
Motion By Committee Member Keller
Second By Committee Member Patel
To approve the Consent Agenda Items 3a. through 3h.
Ayes (5): Committee Member Keller, Committee Member Newland, Committee
Member Patel, and Vice Chair Bates
Absent (1): Chair Pearce
CARRIED (4 to 0)
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3.a MINUTES OF TBID REGULAR MEETING ON APRIL12, 2023
3.b MINUTES OF TBID SPECIAL MEETING ON APRIL 26, 2023
3.c SMITH TRAVEL REPORT (STR)
3.d TRANSIENT OCCUPANCY TAX (TOT) REPORT
3.e SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
3.f SLO CHAMBER GUEST SERVICES MONTHLY REPORT
3.g NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT
3.h BADGER BRANDING ORGANIC SOCIAL REPORT
4. BUSINESS ITEMS
4.a TBID ANNUAL CONTRACT PROPOSALS
4.a.1 Cal Poly Athletics - Sponsorship
4.a.2 San Luis Obispo Chamber of Commerce - Visitor Services &
Public Relations
4.a.3 Badger Branding - Amendments to Content Marketing
Services
4.a.4 Noble Studios - Amendments to Marketing Services
The Board received a presentation on each of the contract proposals from
the strategic partners and contractors.
No action taken on any of the proposals.
4.b CROWDRIFF RENEWAL
Motion By Committee Member Keller
Second By Committee Member Patel
To approve the renewal the Crowdriff Service contract.
Ayes (5): Committee Member Keller, Committee Member Newland,
Committee Member Patel, Committee Member Taylor, and Vice Chair
Bates
Absent (1): Chair Pearce
CARRIED (5 to 0)
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4.c HOTEL PHOTO PROJECT
The board was presented with four photography project proposals,
ranging in price from $6-$57k.
Motion By Committee Member Keller
Second By Committee Member Patel
To approve to contract with TriMotion Media in a not to exceed amount of
$20,000 for the production of TBID hotel photo assets.
Ayes (5): Committee Member Keller, Committee Member Newland,
Committee Member Patel, Committee Member Taylor, and Vice Chair
Bates
Absent (1): Chair Pearce
CARRIED (5 to 0)
4.d SUMMER SUPPLEMENTAL PAID MEDIA BUDGET ALLOCATION
Due to the timing of the contract renewal and contract funding in FY24, the
TBID considered opportunities for supplemental media funding to keep the
advertising programs for the TBID on from July through mid-August, when
the FY 24 contract would be funded. Noble Studios presented 3 options
including a new media injection of $34,500 (including fees), pre-paying of
$30,000 or pausing media until mid-August.
Motion By Committee Member Patel
Second By Committee Member Keller
To approve the funding of $34,500 to Noble Studios for the Media
Injection as presented in the meeting.
Ayes (5): Committee Member Keller, Committee Member Newland,
Committee Member Patel, Committee Member Taylor, and Vice Chair
Bates
Absent (1): Chair Pearce
CARRIED (5 to 0)
4.e MIDWEEKEND PROMOTION RECAP
Continued to a future meeting.
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5.TBID LIAISON REPORTS AND COMMUNICATION
5.a HOTELIER UPDATE – LIAISON REPORTS
Member Taylor indicated that she would be leaving the Board as she is
moving to another hotel outside of San Luis Obispo.
5.b PCC UPDATE – LIAISON REPORT
Tourism Manager Cano provided a brief update on PCC.
5.c VISIT SLO CAL UPDATE – LIAISON REPORT
Member Bates is recommended to the Visit SLO CAL marketing
committee by the marketing committee.
5.d TOURISM PROGRAM UPDATE – STAFF REPORT
Tourism Manager Cano provided an update on the Tourism Programs.
6.ADJOURNMENT
The meeting was adjourned at 12:18 p.m. The next Regular Meeting of the
Tourism Business Improvement District Board is scheduled for June 14, 2023, at
10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis
Obispo.
APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
06/28/2023