HomeMy WebLinkAbout04-12-2023 TBID MinutesMinutes – Tourism Business Improvement District Board Special Meeting of 04/12/2023 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, April 12, 2023
Special Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The special meeting of the San Luis Obispo Tourism Business Improvement District
Board was called to order on April 12, 2023, at 10:00 a.m. by Chair Clint Pearce.
ROLL CALL
Present: Chair Clint Pearce, Vice Chair Bates, and Members Lori Keller, Winston
Newland and Megan Taylor (arrived at 11:17 A.M.)
Absent: Member Patel
Staff: Tourism Manager Molly Cano and Tourism Analyst Jacqui Clark-
Charlesworth
APPOINTMENT – OATH OF OFFICE
City Clerk Teresa Purrington administered the Oath of Office to Winston Newland,
appointed by the City Council on March 21, 2023.
PUBLIC COMMENT
Casey, SLO Chamber
Brooke, Tourism Intern
--End of Public Comment--
CONSENT ITEMS
ACTION: MOTION BY VICE CHAIR BATES AND SECONDED BY MEMBER KELLER
CARRIED 4-2 (With Members Patel and Taylor absent) to approve the Consent Agenda
Items C.1 through C.7.
C.1 Minutes of TBID Special Meeting on March 15, 2023
C.2 Smith Travel Report (STR)
C.3 Transient Occupancy Tax (TOT) Report
C.4 SLO Chamber Public Relations Monthly Report
C.5 SLO Chamber Guest Services Monthly Report
C.6 Noble Studios & DCI Marketing Monthly Report
C.7 Badger Branding Organic Social Report
Minutes – Tourism Business Improvement District Board Meeting of 4/12/2023 Pg. 2
PRESENTATIONS
1.MARKETING SERVICES QUARTER REPORT AND Q4 MEDIA PLAN REVIEW
Hayley Corbett, Allison Furr and Gabbi Hall Noble Studios, and Elizabeth Borsting,
DCI presented the third quarter report and year-to-date results for the marketing
activities for the SLO TBID. Hayley Corbett and Allison Furr, Noble Studios then
presented the outlined media plan for the fourth quarter.
2.PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT
Jim Dantona and Hollie West SLO Chamber presented the third quarter report and
year-to-date results on the Public Relations and Guest Services contract activities with
the SLO TBID.
3.CONTENT MARKETING QUARTER REPORT
Katy McGrath, and Molly Burchett, Badger Branding presented the third quarter report
and year-to-date results for the content marketing support and organic social media
activities with the SLO TBID.
4.WEBSITE PROJECT: HOME & SUB PAGE DESIGNS
Gabbi Hall, and Davis Bauman, Noble Studios presented the VisitSLO.com homepage
and subpage designs as approved by the website task force and staff.
BUSINESS ITEMS
1.FY 23-24 BUDGET PRIORITIES AND CONSIDERATIONS
Tourism Manager Molly Cano provided an overview of the priorities and
considerations for the FY 23-24 TBID operating budget for direction to the Budget
Task Force and contractor team.
Public Comment
None
--End of Public Comment--
ACTION: No formal action was taken.
TBID LIAISON REPORTS AND COMMUNICATION
1.HOTELIER UPDATE – None.
2.PCC UPDATE – Chair Pearce provided an update on PCC activities.
Minutes – Tourism Business Improvement District Board Meeting of 4/12/2023 Pg. 3
3.VISIT SLO CAL UPDATE – Chair Pearce provided an update.
4.TOURISM PROGRAM UPDATE – Tourism Manager Cano provided an update on the
tourism program.
ADJOURNMENT
The meeting was adjourned at 12:03 p.m. The next Tourism Business Improvement
District Board meeting is scheduled for April 26, 2023, at 9:00 a.m. location to be
determined.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
05/10/2023