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Home My WebLink About06-28-2023 TBID Minutes 1 Tourism Business Improvement District Board Minutes June 28, 2023, 9:30 a.m. City Hall, 990 Palm Street, San Luis Obispo Tourism Business Improvement District Board Present: Member Lori Keller, Member Winston Newland, Member Prashant Patel, Member Sandy Sandoval, Chair Clint Pearce (one vacant seat) Tourism Business Improvement District Board Absent: Vice Chair Lydia Bates City Staff Present: Tourism Manager Molly Cano, Tourism Analyst Jacqui Clark- Charlesworth, City Clerk Teresa Purrington, Deputy City Clerk Megan Wilbanks _____________________________________________________________________ 1. CALL TO ORDER A Special Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on June 28 at 9:30 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: Meghan Olson, the new Tourism Intern for the City of San Luis Obispo, introduced herself to the Board. --End of Public Comment-- 3. OATH OF OFFICE City Clerk Teresa Purrington administered the Oath of Office to newly-appointed TBID Board Member, Sandy Sandoval. 2 4. CONSENT Motion By Member Keller Second By Member Newland To approve Consent Items 4a to 4g. Ayes (5): Member Keller, Member Newland, Member Patel, Member Sandoval, and Chair Pearce Absent (1): Vice Chair Bates CARRIED (5 to 0) 4.a MINUTES OF TBID REGULAR MEETING ON MAY 10, 2023 4.b SMITH TRAVEL REPORT (STR) 4.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 4.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 4.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 4.f NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT 4.g BADGER BRANDING ORGANIC SOCIAL REPORT 5. BUSINESS ITEMS 5.a FY 23-24 VISIT SLO MARKETING & BUSINESS PLAN AMENDMENT APPROVAL Tourism Manager Molly Cano, along with Hayley Corbett and Gabbi Hall with Noble Studios, Katy McGrath with Badger Branding and Hollie West with the SLO Chamber provided an overview of the 2023-24 Visit SLO Marketing & Business Plan Amendments and responded to Board inquiries. Public Comment: None --End of Public Comment-- Motion By Member Patel Second By Member Newland 3 Approval of the amendments, as presented, to the second year of the FY 2022-24 Visit SLO Marketing & Business Plan. Ayes (5): Member Keller, Member Newland, Member Patel, Member Sandoval, and Chair Pearce Absent (1): Vice Chair Bates CARRIED (5 to 0) 5.b FY 23-24 TBID PROGRAM BUDGET Tourism Manager Molly Cano provided an overview of the TBID Program Budget and reported on the recommendations from the Budget Task Force, which was comprised of Chair Clint Pearce, Member Lydia Bates, and Member Prashant Patel. Public Comment: None --End of Public Comment-- 4 Motion By Member Newland Second By Member Sandoval Approval of the recommendations from the Budget Task Force and TBID Board recommendation to City Council to approve the FY 2023-24 TBID Budget and program allocations. Ayes (5): Member Keller, Member Newland, Member Patel, Member Sandoval, and Chair Pearce Absent (1): Vice Chair Bates CARRIED (5 to 0) 5.c TBID CONTRACT APPROVALS Tourism Manager Molly Cano provided an overview of the TBID contracts that are ready for approval by the Board and responded to questions. 5 Public Comment: None --End of Public Comment-- Motion By Member Patel Second By Member Newland Approve the following contractor agreements: • Final year extension of work with Noble Studios for marketing contract services in FY 23-24 • Final year extension of Badger Branding for organic content marketing services in FY23-24 • Two-year agreement for FY 23-24 and FY 24-25 with the SLO Chamber for Visitor Services; difference in funding amount paid at the end of the year based on staffing requirements met • Two-year agreement for FY 23-24 and FY 24-25 with SLO Chamber for Public Relations • Two-year agreement for FY 23-24 and FY 24-25 with Cal Poly Athletics Ayes (5): Member Keller, Member Newland, Member Patel, Member Sandoval, and Chair Pearce Absent (1): Vice Chair Bates CARRIED (5 to 0) 5.d VISIT SAN LUIS OBISPO BRANDED SWAG ITEMS Tourism Analyst Jacqui Clark-Charlesworth provided on overview of the proposed items to be branded and responded to questions. Public Comment: None --End of Public Comment-- Motion By Member Patel Second By Member Keller Approve staff's recommended branded swag items and allocate $50,000 from the Fund Balance to cover the purchase cost. 6 Absent (1): Vice Chair Bates CARRIED (5 to 0) 5.e KIND TRAVELER PARTNERSHIP Tourism Manager Molly Cano provided an overview of the Kind Traveler partnership and responded to questions. She noted that Visit California is in partnership with Kind Traveler, which presents a Co-Op opportunity where Visit CA subsidizes portions of member commitments, which reduces the TBID's investment cost. The TBID's commitment would be using the Kind Traveler platform to promote the 'Keys for Trees' program. There is also an opportunity to acquire the platform's registered emails to help build the TBID's database of sustainable travelers for future targeted outreach, as well as future opportunities to add on other programs like press or creator FAM visits. Public Comment: None --End of Public Comment-- Motion By Member Newland Second By Member Patel Approve a two-year paid partnership with Kind Traveler through Visit California to support the sustainability efforts of Visit San Luis Obispo and allocate the following funds: • Year one rate: $17,500 (reduced from $50,000 with the Visit California Co-Op); year one funding from available Fund Balance • Year two+ rate: $12,495 (reduced from $50,000 with the Visit California Co-Op); committing to Year 2 at the time of signing for Year 1 receives a 15% discount on the originally quoted price ($14,700) to further reduce the total to $12,495. Ayes (5): Member Keller, Member Newland, Member Patel, Member Sandoval, and Chair Pearce Absent (1): Vice Chair Bates CARRIED (5 to 0) 7 Member Keller left the meeting at 11:15 a.m. and will be absent for the duration of the meeting. 5.f Q1 PLANNING + MEDIA PLAN REVIEW & APPROVAL Danni Winter, Performance Marketing Director at Noble Studios, presented the planning strategy for the First Quarter and a review of the Media Plan. Public Comment: None --End of Public Comment-- Motion By Member Patel Second By Member Sandoval Approve the Q1 Media Plan as presented. Ayes (4): Member Newland, Member Patel, Member Sandoval, and Chair Pearce Absent (2): Member Keller, and Vice Chair Bates CARRIED (4 to 0) 5.g WEBSITE STATUS UPDATE Hayley Corbett, Senior Client Success Manager, and Breanne Standingwater, Senior Project Manager, with Noble Studios provided an update on the status of the new visitSLO.com website; estimated launch date is Tuesday, July 11, 2023. Public Comment: None --End of Public Comment-- Action: The TBID received an update on the VisitSLO.com redesign project and the status of the project contingency budget. No formal action required. 6. TBID LIAISON REPORTS AND COMMUNICATION 6.a HOTELIER UPDATE – LIAISON REPORTS 8 Member Patel reported that he attended the AAHOA event and shared that members appreciated the photoshoot, especially the small 'mom and pop' establishments. 6.b PCC UPDATE – LIAISON REPORT Chair Pearce provided an update on PCC activities. 6.c VISIT SLO CAL UPDATE – LIAISON REPORT Chair Pearce provided an update on Visit SLO CAL activities. 6.d TOURISM PROGRAM UPDATE – STAFF REPORT Tourism Manager Molly Cano provided an update on the tourism program. 7.ADJOURNMENT The meeting was adjourned at 11:55 a.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for July 12 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 07/12/2023