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Home My WebLink About09-13-2023 PCC Agenda Packet Promotional Coordinating Committee AGENDA Wednesday, September 13, 2023, 5:30 p.m. City Hall, 990 Palm Street, San Luis Obispo The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be supported at this time. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Welch will call the Regular Meeting of the Promotional Coordinating Committee to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.CONSENT 3.a MINUTES OF THE REGULAR MEETING ON JULY 12, 2023 5 3.b 2023-24 COMMUNITY PROMOTION BUDGET REPORT 11 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORTS 13 3.d SLO CHAMBER VISITOR CENTER REPORTS 17 3.e SLO CHAMBER GIA SUPPORT REPORT 21 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 23 4.PRESENTATIONS 4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE Representative from the SLO Chamber will present the report for the public relations activities that occurred over the past two months. 5.BUSINESS ITEMS 5.a ARTOBER Staff and contractors will present the ARTober program plan for approval. 5.b CACP SCORECARD The committee will review the CACP Grant scoring matrix for approval. 6.PCC LIAISON REPORTS AND COMMUNICATION 6.a GIA LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Meeting Minutes: August 9, 2023 25 6.d TOURISM PROGRAM UPDATE – Staff Report 7.ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for October 11 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Promotional Coordinating Committee are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor- and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl erk Page 4 of 29 1 Promotional Coordinating Committee Minutes July 12, 2023, 5:30 p.m. City Hall, 990 Palm Street, San Luis Obispo Promotional Coordinating Committee Present: Committee Member Clint Pearce, Committee Member John Thomas, Committee Member Anni Wang, Committee Member Robin Wolf, Vice Chair Lori Lerian, Chair Samantha Welch Promotional Coordinating Committee Absent: Committee Member Maureen Forsberg City Staff Present: Tourism Manager Molly Cano, Tourism Analyst Jacqui Clark- Charlesworth, City Clerk Teresa Purrington _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on July 12, 2023 at 5:28 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Welch. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Committee Member Thomas Second By Committee Member Wang To approve Consent Items No. 3a. through 3g. Ayes (6): Committee Member Pearce, Committee Member Thomas, Committee Member Wang, Committee Member Wolf, Vice Chair Lerian, and Chair Welch Absent (1): Committee Member Forsberg Page 5 of 29 2 CARRIED (6 to 0) 3.a MINUTES OF THE REGULAR MEETING ON JUNE 14, 2023 3.b 2022-23 COMMUNITY PROMOTION BUDGET REPORT 3.c 2023-24 COMMUNITY PROMOTIONS BUDGET REPORT 3.d SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 3.e SLO CHAMBER VISITOR CENTER REPORT 3.f SLO CHAMBER GIA SUPPORT REPORT 3.g TRANSIENT OCCUPANCY TAX (TOT) REPORT 4. PRESENTATIONS 4.a SLO CHAMBER FY 22-23 ANNUAL REPORT SLO Chamber representative Hollie West presented the Q4 and annual report on the Public Relations, Visitor Services and GIA contract activities during FY 22-23. Public Comment: None --End of Public Comment-- No Action taken on this item. 4.b SUPPORT LOCAL PROGRAM FY 22-23 ANNUAL REPORT Verdin representatives Allie Rohlfs and Ashley Scarcella presented the Q4 and FY 22-23 year-end report on the Support Local marketing activities, and the scope of work for the FY 23-24 program. Public Comment: None --End of Public Comment-- No Action taken on this item. 4.c PUBLIC ART PROMOTION QUARTER REPORT Page 6 of 29 3 Verdin representatives Allie Rohlfs and Ashley Scarcella presented the Public Art Promotion activities for the quarter, and updates on the next quarter activities. Public Comment: None --End of Public Comment-- No Action taken on this item. 5. BUSINESS ITEMS 5.a CULTURAL GIA GRANT RECOMMENDATIONS Tourism Manager Molly Cano and GIA subcommittee member(s) presented the grant recommendations for the committee's review and responded to questions. There was extensive discussion by the committee on various pending grant recommendations from the subcommittee. Public Comment: None --End of Public Comment-- Motion By Committee Member Wolf Second By Committee Member Pearce Approve the Cultural Grants in Aid funding recommendations outlined below: Organization Name Event Name PCC Decision RACE Matters SLO County Belonging 2023: Braiding Water Yes Central Coast Shakespeare Festival Love's Labor Lost Yes Orchestra Novo Orchestra Novo Goes Hollywood, Pops ON The Sequel Yes SLO Symphony SLO Symphony 2023-2024 Classics Season Yes Festival Mozaic Mozart in the Mission Yes Central Coast Roller Derby (CCRD, Inc.) Central Coast Roller Derby 2023 Home Bouts Yes Downtown SLO 27th Annual Concerts in the Plaza Yes San Luis Obispo Master Chorale Chants Encounter; Holiday Festival; All- Night Vigil Yes Page 7 of 29 4 SLO Overdose Awareness Day SLO Overdose Awareness Day Yes Hospice SLO County Light Up A Life Yes NAMI - SLO County Chapter Community-Based Policing Forum No The SLORoll Community Initiative, Inc. Community Skate Park No Five Cities Diversity Coalition Dba Diversity Coalition SLO County Fostering Understanding No San Luis Obispo County Arts Council Open Studios Art Tour No Lumina Alliance Lumina Alliance's Fall Family Festival & Walk for Survivors No Meals That Connect Summer Smash for Seniors No 5.b CULTURAL ARTS & COMMUNITY PROMOTIONS GRANT PROGRAM Tourism Manager Molly Cano presented the final documents and timeline for the CACP Grant Program. It was decided the score card will go to the review subcommittee first and then the full committee. The review subcommittee consists of Chair Welch, Vice Chair Lerian and Member Thomas. No formal action taken. 5.c PCC ANNUAL PROGRAM PLANNING The committee reviewed projects, timeline and priorities for the coming FY. There is the potential to create a new banner for Independence Day as part of the banner project program. Staff will bring back more information at a future meeting. No formal action taken. 5.d ARTS & HUMANITIES MONTH PLANNING Tourism Manager Molly Cano presented background on Arts and Humanities Month in October and the opportunity to create a program that will engage locals and visitors with various arts and cultural experiences. In addition to the program, there is an opportunity to bring back a version of Plaza Pop-Ups with a piano in the Plaza for the duration of the month. Motion By Vice Chair Lerian Second By Committee Member Wolf To allocate up to $25,000 for the passport program and up to $10,000 for the Piano in the Plaza activation. Page 8 of 29 5 Ayes (6): Committee Member Pearce, Committee Member Thomas, Committee Member Wang, Committee Member Wolf, Vice Chair Lerian, and Chair Welch Absent (1): Committee Member Forsberg CARRIED (6 to 0) 6. PCC LIAISON REPORTS AND COMMUNICATION 6.a GIA LIAISON REPORT – Liaison Assignments Member Wang attended the Climate Action meeting. 6.b COMMITTEE OUTREACH UPDATE – Committee Report None 6.c TBID BOARD REPORT – TBID Special Meeting Minutes: June 28, 2023 Member Pearce provided an update on the TBID meetings on June 28, 2023 and July 12, 2023 6.d TOURISM PROGRAM UPDATE – Staff Report Tourism Manager Molly Cano provided an update on the Tourism program. 7. ADJOURNMENT The meeting was adjourned at 7:49 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for September 13, 2023, at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 9 of 29 Page 10 of 29 Community Promotions Budget 2023-24 Budget 2023-24 Amount Budget 411,735$ Total Budget 411,735$ Expenditure Last Updated 9/8/2023 Expenditure Allocated Committed/Expended Available Balance Contractor Grant Funding 100,000$ 40,000$ 60,000$ GIA Recipients Grant Promotinal Support Contract 30,000$ 30,000$ Chamber of Commerce Community Placemaking & Recovery Projects 53,243$ -$ 53,243$ Various Visitor Services Contract 121,257$ 121,257$ Chamber of Commerce Public Relations Contract 50,000$ 50,000$ Chamber of Commerce Printed Maps 7,500$ -$ 7,500$ Chamber of Commerce Support Cost 5,000$ -$ 5,000$ City Administration Administration 44,735$ 44,735$ City Administration Total 411,735$ 285,992$ 125,743$ Page 11 of 29 Page 12 of 29 Report to City of SLO – TBID and PCC Public Relations Contract July 2023 PR ACTIVITY Implementation/Proactive Work Continued planning for travel writer Eileen Ogintz's upcoming visit in partnership with DCI Continued planning for travel writer Lina Lecaro's upcoming visit in partnership with DCI Sent out a press release to regional media announcing Visit SLO's website redesign Added new images to Visit SLO media library Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Responsive leads Pitched "Barbie-Inspired Trip Idea" to CCTC Contributed photos to AAA Westways for an apple picking-themed story Pitched "National Red Wine Day" and "Vino Vibes: Wine Pairings for Each California Destination" story ideas to Visit California Partnerships Met with new DCI PR representative Siobhan Chretien Met with Visit SLOCal's temporary PR/media coordinator Attended a Noble/SLO City training on uploading events to the new Visit SLO website PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF AFAR The 8 Best Things to Do, Eat, and See in and Around San Luis Obispo, California 1,300,946.00 $12,022.00 Cultural HOSTING IN PARTNERSHIP W/DCI MATADOR In San Luis Obispo, Come For the Fine Wine and Stay For the Arts and Outdoors 1,300,000.00 $408.93 Cultural FAM HOSTING IN PARTNERSHIP W/DCI SWIRLSTER Visit These 5 Places In California If You'd Like To Live Out Your Barbie Fantasy 166,000.00 -Cultural RESPONSIVE PITCHING NEWS BREAK San Luis Obispo: Why you should visit California's last sleepy stretch of coast, hidden in plain sight 1,490,000.00 $343.68 Cultural NEWS BREAK 32 Central Coast restaurants listed in 2023 MICHELIN Guide. Here's who made the cut.1,490,000.00 $343.68 Culinary MSN CANADA These Weird Tourist Attractions Should Be on Your Bucket List 67,150,000.00 $15.444.86 Cultural MSN 12 West Coast small towns you should visit 67,150,000.00 $15.444.86 Cultural MICHELIN GUIDE MICHELIN Guide Hotels as Stylish as the MICHELIN Guide Restaurants Inside 1,240,000.00 $285.61 Culinary WOODSTOCK SENTINEL-REVIEW California coast offers beaches, vineyards and natural wonders 8,000.00 $1.80 Outdoor KEYT New community grant application window opens in San Luis Obispo 38,000.00 $8.80 Support Local KEYT Visit SLO’s updated website allows visitors to “live the SLO life”38,000.00 $8.80 Support Local TOTALS 11 141,370,946.00 $13,423.30 TOTAL YTD 141370946 13423.2 11 141,370,946.00 $13,423.30 Page 13 of 29 Page 14 of 29 Report to City of SLO – TBID and PCC Public Relations Contract August 2023 PR ACTIVITY Implementation/Proactive Work Hosted travel writer Eileen Ogintz's upcoming visit in partnership with DCI Hosted travel writer Lina Lecaro's upcoming visit in partnership with DCI Continued planning for travel writer Tony DiSilva's upcoming visit Begin planning for travel writer Brittany Leitman's upcoming visit in partnership with Visit Morro Bay & Visit Carmel Began drafting communications/PR copy and strategy for ARTober Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Responsive leads Pitched fall-themed "Festivals & Events", "Harvest", "Viticulture/CA Wine Month", "Oktoberfest", "Parks/Outdoor" and "Halloween" story ideas to CCTC Pitched "What's New in Sustainability", "Sustainability Heroes", "Autumn Awe" and "California Surfing Day" story ideas to Visit California Partnerships Met with Rachel Lackmann from Downtown SLO Began planning ARTober in partnership with the City, DCI, Verdin & Badger Branding Onboarded new DCI PR representative Siobhan Chretien Participated in 2023-24 Visit SLO strategic planning in partnership with the City, DCI, Noble Studios & Badger Branding Attended a Verdin/SLO City brainstorm on Neighborhood Maps communication and implementation PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF LA WEEKLY LET’S GO TO SLO: THE KITSCHY COOL OF MADONNA INN AND DOWNTOWN SAN LUIS OBISPO 1,671,756.00 $15,463.00 Cultural HOSTING IN PARTNERSHIP W/DCI OUT TRAVELER This California Coastal Gem is the Perfect Place to Wine, Dine, and Unwind 78,000.00 $5.96 Cultural FAM HOSTING IN PARTNERSHIP W/DCI ARCA MAX Taking the kids: When a grown daughter and her pooch join the fun 1,754,000.00 $58.31 Family HOSTING IN PARTNERSHIP W/DCI BALTIMORE SUN Taking the kids: When a grown daughter and her pooch join the fun 2,224,000.00 $413.40 Family HOSTING IN PARTNERSHIP W/DCI CITIZEN ONLINE Taking the kids: When a grown daughter and her pooch join the fun 103,000.00 $6.87 Family HOSTING IN PARTNERSHIP W/DCI CHICAGO TRIBUNE Taking the kids: When a grown daughter and her pooch join the fun 6,420,000.00 $1,879.09 Family HOSTING IN PARTNERSHIP W/DCI TRIBUNE CONTENT AGENCY Taking the kids: When a grown daughter and her pooch join the fun 57,000.00 $5.78 Family HOSTING IN PARTNERSHIP W/DCI WESTERN HORSEMAN California's Ranching Roots 26,000.00 $1.45 Culinary MEDIA HOSTING PRIDE JOURNEYS Which California Wine Vibe Fits Your Personality? 2,000.00 $0.54 Beer/Wine RESPONSIVE PITCHING NEW YORK TIMES California Today 136,954,969.00 $131,496.75 Culinary LA WEEKLY Fast Times at SLOMA 1,263,000.00 $140.23 Cultural MATADOR This California Road Trip Takes You To Some of the State's Most Sustainable Wineries 1,698,000.00 $408.93 Beer/Wine MATADOR This Central California Winery Hosts the Best Lobsterfest on the West Coast 1,698,000.00 $408.93 Beer/Wine AFAR 8 Train Rides Around the World That Immerse You in Gorgeous Landscapes 643,000.00 $147.96 Sustainability BLOGARAMA San Francisco To Los Angeles 117,000.00 Cultural BON TRAVELER The Ultimate Central California Coast Road Trip Itinerary 81,000.00 $6.19 Cultural TRAZEE TRAVEL 5 Upcycled Motels Bring Boutique Flair to California 6,000.00 $0.61 Cultural NEW TIMES A saunter through SLO Public Market's first spicy food festival called Bringin' on the Heat 45,000.00 $4.29 Culinary NEWSBREAK This Local Café in California Has Just Been Named the Best Independent Coffee Spot in the State 2,390,000.00 $78.06 Culinary MONEY TALKS NEWS ONLINE 7 of the Best Places for Retiring in California 1,086,000.00 $40.51 Cultural 52 PERFECT DAYS California Central Coast Road Trip Itinerary 27,000.00 $1.71 Cultural TINY BEANS These Over-the-Top Themed Hotel Rooms Will Totally Take You Away 937,000.00 $81.06 Cultural TOTALS 22 159,281,725.00 $150,649.63 TOTAL YTD 141,370,946.00 $13,423.20 22 300,652,671.00 $164,072.83 Page 15 of 29 Page 16 of 29 Report to City of SLO – PCC Visitor Services Contract July 2023 Visitor Interaction July 2022 June 2023 July 2023 Walk-ins 6,817 6,280 6,786 Phone calls 690 498 625 Emails & Digital 856 1,049 1,019 Visitor Center Highlights • Open to best serve our community and visitors. • Serving guests for the 4th of July holiday. • Welcoming all the new students and their families to Cal Poly. • Enjoyed helping every guest that walked through our doors, called, or emailed. Demographic Snapshot International travelers Asia 4% Middle East 3% Europe 48% Australia/New Zealand 8% United Kingdom 26% North America 10% South America 3% Domestic travelers (outside of CA.) West Coast 14% East Coast 19% Southwest 5% Midwest 23% South 41% California travelers Northern CA 21% Southern CA 35% Central Coast 40% Central Valley 4% Desert 0% Page 17 of 29 Page 18 of 29 Report to City of SLO – PCC Visitor Services Contract August 2023 Visitor Interaction August 2022 July 2023 August 2023 Walk-ins 6,294 6,786 7,086 Phone calls 755 625 697 Emails & Digital 977 1,049 1,061 Visitor Center Highlights • Open to best serve our community and visitors. • Promoting all the amazing events taking place in our city. • Continuing to welcome all the new students and their families to Cal Poly. • Enjoyed helping every guest that walked through our doors, called, or emailed. Demographic Snapshot International travelers Asia 0% Middle East 0% Europe 70% Australia/New Zealand 1% United Kingdom 21% North America 6% South America 1% Domestic travelers (outside of CA.) West Coast 14% East Coast 33% Southwest 14% Midwest 11% South 27% California travelers Northern CA 20% Southern CA 27% Central Coast 47% Central Valley 4% Desert 2% Page 19 of 29 Page 20 of 29 August 2023 Grants-in-Aid Marketing Support Activity Organization Event EC PR PC VC SM MTG ST HD DS RACE Matters SLO County Belonging 2023:Braiding Water X X Central Coast Shakespeare Festival Love's Labor Lost X X X Orchestra Novo Orchestra Novo Goes Hollywood,Pops ON The Sequel X SLO Symphony SLO Symphony 2023-2024 Classics Season X X X X Festival Mozaic Mozart in the Mission X X X Hospice SLO County Light Up A Life Central Coast Roller Derby (CCRD,Inc.) Central Coast Roller Derby 2023 Home Bouts X X Downtown SLO 27th Annual Concerts in the Plaza X X X X San Luis Obispo Master Chorale Chants Encounter;Holiday Festival; All-Night Vigil SLO Overdose Awareness Day SLO Overdose Awareness Day X X X X Black is current month,gray is past work Boxes marked with "D"indicate that recipients knew about service and declined to utilize. 10 Total;8 served to date or in progress EC-Confirmed/added event(s)in local Event Calendars, including:SLO CAL,SLO Chamber,SLO Happenings PR-Included event(s)in seasonal Press Release sent to local/regional media outlets PC-Spoke with recipient(s)via Phone Call to review/discuss promotional opportunities and answer questions VC-Prominently displayed printed promotional materials in Visitor Center;brochures,posters,etc. SM-Promoted event(s)on SLO Chamber Social Media Page 21 of 29 channels via press release from recipients MTG-Met with Groups in person and offered public relations advice and support ST-Sold/are currently selling Tickets for event(s) through the Visitor Center HD -Included printed promotional material in Hotel Distribution DS -Recipient Declined Services Page 22 of 29 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 Change +/- to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,300,061$ 1,241,560$ -4.5% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,089,326$ -100.0% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,040,391$ -100.0% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 986,882$ -100.0% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 772,110$ -100.0% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 630,527$ -100.0% January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 526,691$ -100.0% February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 718,467$ -100.0% March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 805,947$ -100.0% April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,057,701$ -100.0% May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,444$ -100.0% June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,147,826$ -100.0% Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 10,986,373$ 2022-23 2023-24 Change +/-2022-23 2023-24 Change +/-2022-23 2023-24 Change +/- July 82.6 83.5 1.1%206.04 199.85 -3.0%170.2 166.97 -1.9% August 74.6 -100.0%208.57 -100.0%155.58 -100.0% September 71.9 -100.0%212.43 -100.0%152.78 -100.0% October 69.6 -100.0%202.21 -100.0%140.73 -100.0% November 62.1 -100.0%185.60 -100.0%115.19 -100.0% December 54.2 -100.0%167.13 -100.0%90.6 -100.0% January 50.4 -100.0%136.70 -100.0%68.90 -100.0% February 66 -100.0%157.11 -100.0%103.64 -100.00% March 64.1 -100.0%159.05 -100.0%101.91 -100.00% April 74.0 -100.0%188.24 -100.0%141.32 -100.00% May 67.5 -100.0%181.38 -100.0%122.36 -100.00% June 74.2 -100.0%206.77 -100.0%153.52 -100.00% Total/Average 67.60 -0.92 184.27$ -0.92 126.39$ -0.92 Updated: 09/08/2023 Occupancy ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison Page 23 of 29 Page 24 of 29 1 Tourism Business Improvement District Board Minutes August 9, 2023, 10:00 a.m. Embassy Suites, 333 Madonna Road, San Luis Obispo Tourism Business Improvement District Board Present: Member Lori Keller, Member Prashant Patel, Member Sandy Sandoval, Vice Chair Lydia Bates, Chair Clint Pearce Tourism Business Improvement District Board Absent: Member Winston Newland City Staff Present: Tourism Manager Molly Cano, Tourism Analyst Jacqui Clark- Charlesworth, Tourism Intern Meghan Olson _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on August 9, 2023 at 10:01 a.m. in the Los Osos Meeting Room at Embassy Suites, 333 Madonna Road, San Luis Obispo, CA 93405 by Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Vice Chair Bates Second By Member Keller To approve the Consent Items. Ayes (5): Member Keller, Member Patel, Member Sandoval, Vice Chair Bates, and Chair Pearce Absent (1): Member Newland CARRIED (5 to 0) Page 25 of 29 2 3.a MINUTES OF TBID REGULAR MEETING ON JULY 12, 2023 3.b SMITH TRAVEL REPORT (STR) 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 3.f NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORT 3.h CAL POLY ATHLETICS YEAR END REPORT 4. BUSINESS ITEMS 4.a MARKETING SERVICES YEAR END REPORT Agency representatives Bre Standingwater, Hayley Corbett, and Danni Winters from Noble Studios along with Siobhan Chretien from DCI presented the Q4 and year-end activity highlights and results for the 2023- 24 marketing agency contracted work. Public Comment: None --End of Public Comment-- Motion By Member Keller Second By Member Patel The Board received the Marketing Service Year End Report and approved the transfer of $5,231.12 in remaining funds from the FY 2022 -23 Paid Media Budget to the FY 2023-24 Paid Media Budget. Ayes (5): Member Keller, Member Patel, Member Sandoval, Vice Chair Bates, and Chair Pearce Absent (1): Member Newland CARRIED (5 to 0) 4.b CONTINUATION OF THE SUSTAINABLE AG EXPO EVENT SPONSORSHIP CONSIDERATION Chair Pearce declared a conflict with this item and recused himself as the event will be hosted on his property, the Alex Madonna Expo Center. Page 26 of 29 3 Tourism Manager Molly Cano presented a short recap of the Vineyard team’s presentation at the July 12 meeting and responded to Board inquiries. There was discussion around opportunities to grow the attendee number and encourage longer length of stay. Public Comment: None --End of Public Comment-- Motion By Member Sandoval Second By Member Patel Approve a sponsorship request from the Vineyard Team in the amount of $10,000 for the Sustainable Ag Expo Event on November 13 -15, 2023. Ayes (4): Member Keller, Member Patel, Member Sandoval, and Vice Chair Bates Recused (1): Chair Pearce Absent (1): Member Newland CARRIED (4 to 0) 4.c HARVEST ON THE COAST EVENT SPONSORSHIP SLO Coast Wine Collective Executive Director Kathleen Naughton presented the sponsorship opportunities and responded to questions. A shared sponsorship with SLO Wine Lodging would be $5,000 while an exclusive sponsorship is $10,000. This is the first year the event will be in SLO, the past 11 years it has been held in Avila Beach. Public Comment: None --End of Public Comment-- Motion By Member Keller Second By Member Patel Approve an exclusive sponsorship request from SLO Coast Wine Collective in the amount of $10,000 for the Harvest on the Coast event on November 14-15 at Chamisal Vineyards. Ayes (5): Member Keller, Member Patel, Member Sandoval, Vice Chair Bates, and Chair Pearce Absent (1): Member Newland CARRIED (5 to 0) Page 27 of 29 4 4.d VISITSLO.COM POST LAUNCH UPDATE Tourism Manager Molly Cano and representatives Bre Standingwater, Hayley Corbett, and Danni Winters from Noble Studios, provided a post- launch update on the redesigned VisitSLO.com website. Overall, the website has seen increased numbers across the board and has been received well by constituents and the public. Public Comment: None --End of Public Comment-- Motion By Member Keller Second By Vice Chair Bates Return $13,381 to the contingency budget and allocate $1,560 for new work with Badger Branding for Neighborhood Map resizing. Ayes (5): Member Keller, Member Patel, Member Sandoval, Vice Chair Bates, and Chair Pearce Absent (1): Member Newland CARRIED (5 to 0) Motion By Member Keller Second By Member Patel Amend the aforementioned motion to keep $13,381 with Noble Studios and focus on spending it on Search Engine Marketing and utilize $1,560 from existing program budgets to support Badger Branding’s work to resize the Neighborhood Maps. Ayes (5): Member Keller, Member Patel, Member Sandoval, Vice Chair Bates, and Chair Pearce Absent (1): Member Newland CARRIED (5 to 0) 4.e FY 22-23 TBID ANNUAL REPORT PREPARATION AND TIMELINE Tourism Manager Molly Cano presented the staff report and responded to Board inquiries. Public Comment: None --End of Public Comment-- Page 28 of 29 5 Action: The Board received staff's update on the preparation and timeline of the FY 2022-23 TBID Annual Report, which will be presented to City Council on October 17, 2023. No formal action required. 5. TBID LIAISON REPORTS AND COMMUNICATION 5.a HOTELIER UPDATE – LIAISON REPORTS Member Sandoval requested an updated list of hotel liaison assignments for the Board Members. 5.b PCC UPDATE – LIAISON REPORT Chair Pearce provided an update on PCC activities. 5.c VISIT SLO CAL UPDATE – LIAISON REPORT Chair Pearce reported that Visit SLO CAL has not held a meeting since the last update provided at the July 12, 2023 TBID meeting. He also announced that Visit SLO Cal did a study on short term rentals on work force housing, which is expected to be released by August 23, 2023. 5.d TOURISM PROGRAM UPDATE – STAFF REPORT Tourism Manager Molly Cano provided an update on the tourism program. 6. ADJOURNMENT The meeting was adjourned at 11:51 a.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for September 13, 2023 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/2023 Page 29 of 29