HomeMy WebLinkAbout9/25/2023 Item 4a, Papp
James Papp <
To:Advisory Bodies
Subject:Comment on CHC Item 4a, 25 Sep 2023 meeting, attached
Attachments:Marshalls Jewelers Contributing Delisting comment.pdf
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I have already sent this, this morning, to Brian Leveille and Walter Oetzell but just wanted to make sure it gets in, as I got
an out-of-office response from Walter.
James
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Sauer-Adams Adobe - 964 Chorro Street - San Luis Obispo, CA 93401
22 September 2023
City of San Luis Obispo Cultural Heritage Committee
Dear Committee Members:
Chattel, Inc. has done a meticulous report on Marshalls Jewelers–Magnuson’s at 749–751
Higuera, one of many buildings in the Downtown Historic District whose altered appearance
preceded CHC and City Council historic designation. Chattel’s apparently dispositive
conclusion: 1975 Spanish Colonial Revival Marshalls no longer communicates the significance
of 1959 Mid-Century Modern Lacterman’s in design, materials, or workmanship.
But to San Luis Obispans, this is neither new nor, under our Historic Preservation Ordinance,
relevant information. Just as the city’s HPO departs from National Register criteria by defining
Master Listing as “a designation which may be applied to the most unique and important historic
properties,” it departs from the National Register’s view of integrity by defining Contributing
Listing as “a designation that may be applied to buildings or other resources at least 50 years old
that maintain their original or attained historic and architectural character.”
A circular arch thrust above a horizontal line isn’t found in Hannaford’s Spanish Colonial or
Adobe Architecture of California, Bossom’s Old Mexico: An Architectural Pilgrimage, or
Geerlings’ Wrought Iron in Architecture, but it is a Postmodern trope, e.g., Charles Moore’s
Piazza d’Italia (New Orleans, 1978) and Philip Johnson’s 500 Boyston (Boston, 1989)
In 1975—1979, John Ross’s Mid-Century Modern Lacterman’s was redesigned to embody the
new Postmodern architecture for pioneering gay businessman and arts philanthropist Clifford
Chapman, whose landmark Shell Beach Chapman Estate demonstrates his revivalist taste;
history of local theater performance and design, his sense of drama. The transparent glass curtain
wall was replaced by transitional, wrought iron–encompassed courtyards flanking a thrusting
wing. Marshalls’ “wrought iron, tile, and stained glass are blended together to give a most
pleasant invitation to the meticulous new store” (“Spanish Motif,” Times-Press-Recorder, 20
Feb. 1976, p. 9). According to Chapman, he hired “Cal Poly architecture graduates to design a
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storefront” in what presumably was an effort to achieve the cutting edge (“Marshalls Jewelers,”
30 Jan. 2016, p. 16BB). San Luis Obispo’s master blacksmith Gary Cully created the façade’s
extensive ironwork (interview with son Brian Cully at Madonna Inn, 16 August 2023).
The 1987 Contributing Listing confirmed this attained architectural character a mere 8–12 years
after the changes—highly unusual, but “in some cases, buildings or other resources that are less
than 50 years old, but are nonetheless significant based on architecture, craftsmanship or other
criteria as described herein may be designated as a Contributing List resource” (Historic
Preservation Ordinance 14.01.020.12). The resource meets two HPO architectural standards for
the Contributing List: “relative purity of a traditional style” (14.01.070.A.1.a) and “notable
attractiveness with aesthetic appeal because of its artistic merit, details, and craftsmanship”
(14.01.070.A.2.a). For its attained period of significance of 1975–1979, the resource’s integrity
of design, materials, craftsmanship, location, setting, feeling, and association is superb.
Marshalls-Magnuson’s embodies Spanish Colonial Revival in Postmodern form in its use of
space (courtyards surrounded by stucco-clad walls and wings), light (replacement of glass
curtain walls with small, tapered “fauxdobe” windows), and decorative features (window
canopies in stucco and wrought iron; wrought iron gates, fences, and grilles; curving cornice and
window molding integrated into the stucco; a Spanish tile stringcourse). Postmodernism
emphasizes façade, simple historic forms like arches, and fragmentation of the rectangular block.
At Poly grad Cully’s nearby smithy at 286 Higuera, he had demonstrated his range as an
architectural blacksmith, from the Heimatstil wrought iron features defining the restaurant
building of Madonna Inn (1961) to the Modernist steel structure of five radiate, wave-form
catenary arches topping the viewing platform of architect Stewart Kerr’s Santa Maria Public
Airport (1971). At Marshalls-Magnuson’s he meticulously executed a Postmodern vision. His
wrought iron would even define Marshalls’ marketing (Chattel, image 7, and “Spanish Motif,”
above). It is one San Luis’s finest and certainly the most public project by this master craftsman.
Marshalls inclusion on the Contributing List 28 years from original construction and 8–12 years
from its period of attained significance was obviously intentional. There could be no illusions of
scraping off stucco to restore Mid-Century Modern glass. The landmarking is testament to purity
of traditional style and the aesthetic appeal of artistic merit, details, and craftsmanship.
The CHC recently added the first Modernist resources to the Master List and is due to add
Postmodernism. Marshalls is the city’s only listed Postmodern work, the only definitively
Postmodern resource in the Downtown Historic District. It embodies the distinctive
characteristics of a type and period of construction, represents the work of a master in Gary
Cully, and possesses high artistic values (14.01.070.A). It is associated with our under-
landmarked LGBTQ history as the creation of San Luis’s first out gay businessman, who was,
with partner Gene Shidler, a leading philanthropist of the local arts, particularly in use of his
Shell Beach estate (14.01.070.B.1.b). It would be bizarre to remove Marshalls from the
Contributing List 36 years after landmarking because it isn’t Lacterman’s.
Yours sincerely,
James Papp, PhD
Architectural Historian
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Timeline: Gary Dean Cully
The 1971 opening of the Santa Maria Public Airport terminal, topped by the Observation
Platform’s radiate parabolic wave roof, whose steel structure was engineered by Fred Schott
and fashioned by Gary Cully
1931 Apr 18 Gary Dean Cully is born in Texas to David L. and Lucille M. Cully, who soon
after move to California
1940 The US Census records the Cully family on West Avenue 43 in the Mount
Washington area of Los Angeles and as having lived in Los Angeles at least
since 1935. David Cully works as a bookkeeper for a wholesale grocer.
1950 According to the US Census, David Cully, a wholesale dairy products
salesman, is living with his wife and three younger sons in Atascadero.
Various newspaper reports and advertisements show him ranching in Santa
Margarita, Atascadero, and Adelaida in the 1940s and 1950s
Aug. Gary Cully wins third in registered palomino mares, four years and older
division, at the district fair (“Fine Horses Shown at Fair, Telegram-Tribune, 29
Aug 1950, p. 7)
1958 Gary Cully, having served in the US Navy and attended Cal Poly, advertises
hot and cold horseshoeing, his first documented step in becoming a leading
art and architectural blacksmith in San Luis Obispo (“Farmer’s Column,”
Telegram-Tribune, 18 Oct 1958, p. 10)
1959 Cully opens his blacksmith shop at 286 Higuera, which he will occupy till the
building is condemned by the city in 1985. At the corner of Bianchi Lane and
confluence of High and Pismo Streets, his nighttime work on the forge
becomes a spectacle for generations of Obispans stopped at the traffic light.
1961 Cully creates the wrought iron for Madonna Inn’s new restaurant and office
building, including horseshoe andirons for the lobby, a fire screen for the
Copper Café, fleur-de-lis door hardware, acanthine hammered brackets
echoing the carved column corbels for the Gay 90s space, an arched trellis for
the Venetian Room, and a monumental weathervane. He also forges new
tools for the woodcarver.
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Gary Cully ironwork, Madonna Inn, clockwise from top left: Gay 90s beam bracket, Copper
Café beam bracket, Copper Café fire screen, weathervane (now in storage), and Cully’s son
Brian and granddaughter next to door bar
1964 Gary Cully is living at 207 Broad (“Arrest Made in Car Theft,” Telegram-
Tribune, 10 Apr 1964, p. 2). Wife Barbara Cully will be an Atascadero Junior
High School teacher for thirty-one years (Candice Reed, “Los Angeles Native
Finds Home for Her Horses, Dogs in Santa Margarita,” Tribune, 13 Aug. 2016,
LH 49). The Cully family raise a second generation of artists, including aerial
photographer Dean, art potter Brian, and art teacher Kristin.
1965 Gary Cully is manufacturing “beautiful and artistic hand wrought ornamental
iron” in porch columns, grilles, balconies, stairs, hand rails, fire escapes,” etc.
(“Cully Manufacturing Company,” Grover City Press, 5 Feb 1965, p 5).
1966 Cully patents a barbeque (“Show Features Tips for Homes,” Arroyo Grande
Valley Herald Recorder, 26 May 1966, p. 1)
Cully, of Art In Iron, collaborates with John R. Ross, AIA on the San Luis
Obispo National Bank (now Wells Fargo) at 665 Marsh, described as “Early
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California Cash Box” (Emmons Blake, “Printer’s Ink,” Telegram-Tribune, 19
Nov 1966, p. 2)
1969 Cully produces the ironwork for the new Spanish-Mediterranean-style
Holiday Inn at Santa Maria (“Many Hands Worked on Facility,” Santa Maria
Times, 30 May 1969, p. 8)
1971 Gary Cully becomes the sole bidder to attempt the steel framework for the
wave-pattern and trapezoidal roof of the Santa Maria Public Airport
terminal’s second-floor observation platform, designed by structural
engineer Fred Schott (Brian Cully, interview, 16 Aug 2023)
June Gary Cully is doing business as Cully Manufacturing Company at 286 Higuera,
with his home address 207 Broad Street ( “Legal Notice,” Telegram-Tribune,
18 June 1971, p. 5)
July 20 A truckload of 80’-long radiate segmental arch beam assemblages fabricated
by Cully for the Santa Maria Public Airport terminal’s Observation Platform
roof makes front-page news in San Luis Obispo after it bumps a power pole
outside Cully’s Higuera workshop and gets temporarily stuck (“Traffic
Stopper,” Telegram-Tribune, 21 July 1971, p. 1; photo by Bruce Judson).
We know how the five
diminishing catenary
arch structures looked,
because when, on 20
July 1971, they were
trucked out of Gary
Cully’s Higuera Street
blacksmith shop, the
truck got stuck, and
photographer Bruce
Judson recorded the
occasion for the
Telegram-Tribune the
next day
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1972 Cully wins contract for 11-foot steel hairpin standards for San Luis Obispo’s
downtown directional signs (“Downtown to Get New Style Signs,” Telegram-
Tribune, 20 Apr 1972, p. 3)
1975 Creates the elaborate wrought iron gates, fences, grilles, and canopies for
John Ross’s transformation of the Mid-Century Modern Magnuson’s to
Spanish Colonial Revival Marshalls Jewelers.
1985 Cully collaborates on ironwork for Price Street Plaza, a new four-story
commercial and office complex at Price Street and Price Canyon Road in
Pismo Beach (“Price Street Plaza: A Slice of Ghirardelli Square,” Five Cities
Times-Press-Recorder, 3 May 1985, pp. 9–10, advertisement p. 10)
The city’s condemnation of Cully’s smithy, and the reluctance of the county to
let him reopen on Tank Farm Road near San Luis Obispo, becomes a cause
célèbre (Telegram-Tribune: Dan Stephens, “Blacksmith Says Craft Being
Banished to the Countryside,” pp. 1A–4A; “Find the ‘Smithy’ a Home,”, 31 Dec
1985, p. 10A; Robert C. Jones, MD, “Open-Minded Approach Needed for
Blacksmith,” 23 Jan. 1986, p. 6B). Eventually, the county relents.
1989 Cully remains at his blacksmith shop in the 600 block of Tank Farm Road
(“Police/Fire,” Telegram-Tribune, 8 Aug 1989, p. 5). Afterward, he pursues a
second career as a structural inspector and consultant.
1998 Feb 8 Cully’s sons, photographer Dean and potter Brian Cully, exhibit at the
Ridiculous Dreams Art and Fashion Show at the Forum on Marsh Street, their
first show noticed in the press (Michael Ray, “Fashion, Art Show Brings
Dreams to Life,” 6 Feb 1998, p. B5)
2022 Gary Cully dies age 91
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Gary Cully in his 286 Higuera
blacksmith shop in 1985.
Photograph by Tony Hertz,
Telegram-Tribune.