HomeMy WebLinkAbout07-12-2023 TBID Minutes
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Tourism Business Improvement District Board Minutes
July 12, 2023, 10:00 a.m.
City Hall, 990 Palm Street, San Luis Obispo
Tourism Business
Improvement District
Board Present:
Committee Member Winston Newland, Committee Member
Prashant Patel, Committee Member Sandy Sandoval, Chair
Clint Pearce
Tourism Business
Improvement District
Board Absent:
Committee Member Lori Keller, Vice Chair Lydia Bates
City Staff Present: Tourism Manager Molly Cano, Tourism Analyst Jacqui Clark-
Charlesworth, City Clerk Teresa Purrington
_____________________________________________________________________
1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on July 12, 2023 at 10:01 a.m. in the Council
Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment—
5. BUSINESS ITEMS (first item pulled out of order)
5.a SUSTAINABLE AG EXPO EVENT SPONSORSHIP
Beth Vukmanic presented the proposed project and responded to
questions about funds for marketing and advertising allocation.
Public Comment:
None
--End of Public Comment--
Action on this item was continued to the next meeting due to Member
Pearce needing to recuse himself and subsequent lack of quorum.
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3. CONSENT
Motion By Committee Member Sandoval
Second By Committee Member Newland
To approve Consent Calendar Items 3a to 3g.
Ayes (4): Committee Member Newland, Committee Member Patel, Committee
Member Sandoval, and Chair Pearce
Absent (2): Committee Member Keller, and Vice Chair Bates
CARRIED (4 to 0)
3.a MINUTES OF TBID SPECIAL MEETING ON JUNE 28, 2023
3.b SMITH TRAVEL REPORT (STR)
3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT
3.f NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT
3.g BADGER BRANDING ORGANIC SOCIAL REPORT
4. PRESENTATIONS
4.a PUBLIC RELATIONS & GUEST SERVICES ANNUAL REPORT
San Luis Obispo Chamber of Commerce representative Hollie West
presented the Q4 and end-of-year activity highlights and results data for
the 2022-23 Guest Services and Public Relations contracted work.
Public Comment:
None
--End of Public Comment—
No action taken on this item.
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4.b CONTENT MARKETING ANNUAL REPORT
Badger Branding representative Molly Burchett presented the Q4 and the
end of year activity highlights and results data for the 2022-23 content
marketing contracted work.
Public Comment:
None
--End of Public Comment—
No action taken on this item.
5. BUSINESS ITEMS (continued)
5.b MIDWEEKEND PROMOTION RECAP
Tourism Analyst Jacqui Clark-Charlesworth, and Haley Corbett, Danni
Winter, and Gabbi Hall from Noble Studios as well as contractors Hollie
West and Molly Burchett presented the report and responded to inquiries.
Public Comment:
None
--End of Public Comment--
No action taken on this item.
5.c WEBSITE STATUS UPDATE
Hayley Corbett, Senior Client Success Manager, and Breanne
Standingwater, Senior Project Manager, with Noble Studios provided an
update on the status of the new VisitSLO.com website.
Public Comment:
None
--End of Public Comment--
Motion By Committee Member Patel
Second By Committee Member Sandoval
To approve the allocation of $5,000 from the website contingency budget
to create the neighborhood map interactive functionality.
Ayes (4): Committee Member Newland, Committee Member Patel,
Committee Member Sandoval, and Chair Pearce
Absent (2): Committee Member Keller, and Vice Chair Bates
CARRIED (4 to 0)
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6. TBID LIAISON REPORTS AND COMMUNICATION
6.a HOTELIER UPDATE – LIAISON REPORTS
6.b PCC UPDATE – LIAISON REPORT
Chair Pearce provided an overview of the PCC agenda for tonight.
6.c VISIT SLO CAL UPDATE – LIAISON REPORT
Tourism Manager Molly Cano provided an update from the Marketing
Committee for SLO CAL and noted that Mark Eads the General Manager
at Embassy Suites SLO is the new board chair. Alyssa Mano, Partner
Engagement Manager at SLO CAL shared the organization’s sponsorship
of the Mid-State Fair and that the resident sentiment survey results will be
released soon.
6.d TOURISM PROGRAM UPDATE – STAFF REPORT
Tourism Manager Molly Cano and Tourism Analyst Jacqui Clark-
Charlesworth provided an update on the tourism program.
7. ADJOURNMENT
The meeting was adjourned at 11:50 a.m. The next Regular Meeting of the
Tourism Business Improvement District Board is scheduled for August 9, 2023 at
10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis
Obispo.
APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
08/09/2023