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Home My WebLink About08-09-2023 TBID Minutes 1 Tourism Business Improvement District Board Minutes August 9, 2023, 10:00 a.m. Embassy Suites, 333 Madonna Road, San Luis Obispo Tourism Business Improvement District Board Present: Member Lori Keller, Member Prashant Patel, Member Sandy Sandoval, Vice Chair Lydia Bates, Chair Clint Pearce Tourism Business Improvement District Board Absent: Member Winston Newland City Staff Present: Tourism Manager Molly Cano, Tourism Analyst Jacqui Clark- Charlesworth, Tourism Intern Meghan Olson _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on August 9, 2023 at 10:01 a.m. in the Los Osos Meeting Room at Embassy Suites, 333 Madonna Road, San Luis Obispo, CA 93405 by Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Vice Chair Bates Second By Member Keller To approve the Consent Items. Ayes (5): Member Keller, Member Patel, Member Sandoval, Vice Chair Bates, and Chair Pearce Absent (1): Member Newland CARRIED (5 to 0) 2 3.a MINUTES OF TBID REGULAR MEETING ON JULY 12, 2023 3.b SMITH TRAVEL REPORT (STR) 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 3.f NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORT 3.h CAL POLY ATHLETICS YEAR END REPORT 4. BUSINESS ITEMS 4.a MARKETING SERVICES YEAR END REPORT Agency representatives Bre Standingwater, Hayley Corbett, and Danni Winters from Noble Studios along with Siobhan Chretien from DCI presented the Q4 and year-end activity highlights and results for the 2023- 24 marketing agency contracted work. Public Comment: None --End of Public Comment-- Motion By Member Keller Second By Member Patel The Board received the Marketing Service Year End Report and approved the transfer of $5,231.12 in remaining funds from the FY 2022-23 Paid Media Budget to the FY 2023-24 Paid Media Budget. Ayes (5): Member Keller, Member Patel, Member Sandoval, Vice Chair Bates, and Chair Pearce Absent (1): Member Newland CARRIED (5 to 0) 4.b CONTINUATION OF THE SUSTAINABLE AG EXPO EVENT SPONSORSHIP CONSIDERATION Chair Pearce declared a conflict with this item and recused himself as the event will be hosted on his property, the Alex Madonna Expo Center. 3 Tourism Manager Molly Cano presented a short recap of the Vineyard team’s presentation at the July 12 meeting and responded to Board inquiries. There was discussion around opportunities to grow the attendee number and encourage longer length of stay. Public Comment: None --End of Public Comment-- Motion By Member Sandoval Second By Member Patel Approve a sponsorship request from the Vineyard Team in the amount of $10,000 for the Sustainable Ag Expo Event on November 13-15, 2023. Ayes (4): Member Keller, Member Patel, Member Sandoval, and Vice Chair Bates Recused (1): Chair Pearce Absent (1): Member Newland CARRIED (4 to 0) 4.c HARVEST ON THE COAST EVENT SPONSORSHIP SLO Coast Wine Collective Executive Director Kathleen Naughton presented the sponsorship opportunities and responded to questions. A shared sponsorship with SLO Wine Lodging would be $5,000 while an exclusive sponsorship is $10,000. This is the first year the event will be in SLO, the past 11 years it has been held in Avila Beach. Public Comment: None --End of Public Comment-- Motion By Member Keller Second By Member Patel Approve an exclusive sponsorship request from SLO Coast Wine Collective in the amount of $10,000 for the Harvest on the Coast event on November 14-15 at Chamisal Vineyards. Ayes (5): Member Keller, Member Patel, Member Sandoval, Vice Chair Bates, and Chair Pearce Absent (1): Member Newland CARRIED (5 to 0) 4 4.d VISITSLO.COM POST LAUNCH UPDATE Tourism Manager Molly Cano and representatives Bre Standingwater, Hayley Corbett, and Danni Winters from Noble Studios, provided a post- launch update on the redesigned VisitSLO.com website. Overall, the website has seen increased numbers across the board and has been received well by constituents and the public. Public Comment: None --End of Public Comment-- Motion By Member Keller Second By Vice Chair Bates Return $13,381 to the contingency budget and allocate $1,560 for new work with Badger Branding for Neighborhood Map resizing. Ayes (5): Member Keller, Member Patel, Member Sandoval, Vice Chair Bates, and Chair Pearce Absent (1): Member Newland CARRIED (5 to 0) Motion By Member Keller Second By Member Patel Amend the aforementioned motion to keep $13,381 with Noble Studios and focus on spending it on Search Engine Marketing and utilize $1,560 from existing program budgets to support Badger Branding’s work to resize the Neighborhood Maps. Ayes (5): Member Keller, Member Patel, Member Sandoval, Vice Chair Bates, and Chair Pearce Absent (1): Member Newland CARRIED (5 to 0) 4.e FY 22-23 TBID ANNUAL REPORT PREPARATION AND TIMELINE Tourism Manager Molly Cano presented the staff report and responded to Board inquiries. Public Comment: None --End of Public Comment-- 5 Action: The Board received staff's update on the preparation and timeline of the FY 2022-23 TBID Annual Report, which will be presented to City Council on October 17, 2023. No formal action required. 5. TBID LIAISON REPORTS AND COMMUNICATION 5.a HOTELIER UPDATE – LIAISON REPORTS Member Sandoval requested an updated list of hotel liaison assignments for the Board Members. 5.b PCC UPDATE – LIAISON REPORT Chair Pearce provided an update on PCC activities. 5.c VISIT SLO CAL UPDATE – LIAISON REPORT Chair Pearce reported that Visit SLO CAL has not held a meeting since the last update provided at the July 12, 2023 TBID meeting. He also announced that Visit SLO Cal did a study on short term rentals on work force housing, which is expected to be released by August 23, 2023. 5.d TOURISM PROGRAM UPDATE – STAFF REPORT Tourism Manager Molly Cano provided an update on the tourism program. 6. ADJOURNMENT The meeting was adjourned at 11:51 a.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for September 13, 2023 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 09/13/2023