HomeMy WebLinkAbout09-13-2023 TBID Minutes
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Tourism Business Improvement District Board Minutes
September 13, 2023, 10:00 a.m.
City Hall, 990 Palm Street, San Luis Obispo
TBID Board Present: Member Winston Newland, Member Sandy Sandoval, Vice Chair
Lydia Bates, Chair Clint Pearce
TBID Board Absent: Member Lori Keller, Member Prashant Patel
City Staff Present: Tourism Manager Molly Cano, Tourism Analyst Jacqui Clark-
Charlesworth, City Clerk Teresa Purrington
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1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on September 13, 2023 at 10:01 a.m. in the
Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair
Pearce.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
Rani Shah from the SLO Chamber introduced herself as a new member of their
communications team.
--End of Public Comment--
3. CONSENT
Motion By Member Sandoval
Second By Member Newland
To approve the Consent Calendar Items 3a to 3g.
Ayes (4): Member Newland, Member Sandoval, Vice Chair Bates, and Chair Pearce
Absent (2): Member Keller, and Member Patel
CARRIED (4 to 0)
3.a MINUTES OF TBID REGULAR MEETING ON AUGUST 9, 2023
3.b SMITH TRAVEL REPORT (STR)
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3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT
3.f NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT
3.g BADGER BRANDING ORGANIC SOCIAL REPORT
4. BUSINESS ITEMS
4.a WEBSITE CONTINGENCY BUDGET CONSIDERATION
Tourism Manager Molly Cano reviewed the motion previously made at the
regular August meeting regarding the website project contingency budget,
and provided new information that has come up since, requiring
reconsideration by the Board.
Public Comment:
None
--End of Public Comment--
Motion By Member Sandoval
Second By Vice Chair Bates
To approve allocating $1,560 from the general contingency line item to
Badger Branding for the resizing of the neighborhood maps.
Ayes (4): Member Newland, Member Sandoval, Vice Chair Bates, and
Chair Pearce
Absent (2): Member Keller, and Member Patel
CARRIED (4 to 0)
Motion By Vice Chair Bates
Second By Member Newland
To use the $13,365 remaining in the website contingency budget for
$4,950 to complete post-launch web services and $8,415 for the post-
launch website enhancements (New Filter Opportunities and Web
Services Injection) as proposed at the meeting.
Ayes (4): Member Newland, Member Sandoval, Vice Chair Bates, and
Chair Pearce
Absent (2): Member Keller, and Member Patel
CARRIED (4 to 0)
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4.b HARVEST ON THE COAST PAID MEDIA PLAN
Agency representatives from Noble presented two options for
consideration for the paid media plan for Harvest on the Coast in
sponsorship partnership with SLO Coast Wine Collective.
Public Comment:
None
--End of Public Comment--
Motion By Member Sandoval
Second By Vice Chair Bates
To allocate the $6,000 budget for Harvest on the Coast as follows: $4,500
for paid media and $1,500 for marketing services.
Ayes (4): Member Newland, Member Sandoval, Vice Chair Bates, and
Chair Pearce
Absent (2): Member Keller, and Member Patel
CARRIED (4 to 0)
4.c FY 22-23 TBID ANNUAL REPORT
Tourism Manager Molly Cano presented the staff report and responded to
inquiries.
Public Comment:
None
--End of Public Comment--
Motion By Vice Chair Bates
Second By Member Sandoval
To approve the 2022-23 TBID annual report as presented.
Ayes (4): Member Newland, Member Sandoval, Vice Chair Bates, and
Chair Pearce
Absent (2): Member Keller, and Member Patel
CARRIED (4 to 0)
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4.d REGIONAL CO-OP MARKETING CONSIDERATIONS
Tourism Manager Molly Cano presented the staff report and responded to
inquiries.
Public Comment:
None
--End of Public Comment--
Motion By Vice Chair Bates
Second By Member Sandoval
To approve the cooperative marketing opportunities with Central Coast
Tourism Council and Visit SLO CAL as follows:
$10,000 for Central Coast Tourism Council Front Page
$ 5,000 for Central Coast Tourism Council Co-op: I Heart Radio
$ 7,500 for Central Coast Tourism Council Co-op: Editorial in
Winter/Spring/Summer
$ 5,000 for Visit SLO CAL Co-op: Sojern
$ 3,500 for Visit SLO CAL Co-op: Brand Facebook/Instagram
$ 5,000 for Denver Market Activation
$36,000 Total from FY 23-24 Co-op budget
Ayes (4): Member Newland, Member Sandoval, Vice Chair Bates, and
Chair Pearce
Absent (2): Member Keller, and Member Patel
CARRIED (4 to 0)
4.e PLACER.AI CO-FUNDED LOCATION ANALYTICS TOOL
Tourism Manager Molly Cano presented the staff report and responded to
inquiries.
Public Comment:
None
--End of Public Comment--
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Motion By Member Sandoval
Second By Vice Chair Bates
To co -fund a partnership with the City for a shared location analytics tool in
the amount of $10,000 from the research and development line item in the
23-24 budget.
Ayes (4): Member Newland, Member Sandoval, Vice Chair Bates, and
Chair Pearce
Absent (2): Member Keller, and Member Patel
CARRIED (4 to 0)
5. TBID LIAISON REPORTS AND COMMUNICATION
5.a HOTELIER UPDATE – LIAISON REPORTS
5.b PCC UPDATE – LIAISON REPORT
Chair Pearce provided an update on items scheduled for the PCC meeting.
5.c VISIT SLO CAL UPDATE – LIAISON REPORT
Chair Pearce indicated that there hasn't been a meeting since the last
TBID meeting. Tourism Manager Molly Cano provided an update on the
Visit SLO CAL marketing meeting.
5.d TOURISM PROGRAM UPDATE – STAFF REPORT
Tourism Manager Molly Cano provided a Tourism update.
6. ADJOURNMENT
The meeting was adjourned at 11:53 a.m. The next Special Meeting of the
Tourism Business Improvement District Board is scheduled for September 27,
2023 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street,
San Luis Obispo.
APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
10/11 /2023