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CITY OF SAN LUIS OBISPO
Big Sky Closure – Downtown & Economy Talking Points
Key Message
We recognize that Big Sky has been a popular destination here for many for decades. We know
that many factors impact a business’ decision to close, and the City is working harder than ever
to promote our local businesses and ensure the long-term economic resilience of San Luis
Obispo. We thank the Big Sky team for all their contributions to the community and encourage
everyone to continue to shop and dine at local businesses.
Related talking points:
• San Luis Obispo’s economy is doing well, but there are many factors that impact a
business’ decision to close.
o Economic metrics:
Sales tax revenues are up by 10% for the first quarter (calendar year)
over the same period in 2019, indicating that people are shopping more
than before the pandemic. The City is waiting on final data for the second
quarter.
From January to August 2023, 16 storefronts have closed and 23 new
businesses have opened in the downtown according to recent data
collected by our partners at Downtown SLO.
o Challenges for businesses:
Inflation:
• Rising inflation can lead to increased costs for raw materials, rent,
utilities, and other operational expenses.
• Inflation can also reduce consumers' purchasing power, leading to
reduced discretionary spending.
• Higher gas prices can also impact transportation costs for both
suppliers and customers.
• Inflation can disrupt supply chains, leading to delays and
shortages in essential goods and materials.
Labor Shortages and Rising Wages: As payroll costs increase due to
higher wages and a competitive job market, local businesses may
struggle to attract and retain qualified employees.
Adapting to Changing Consumer Behavior: Local businesses may need
to adapt to changes in consumer behavior, such as a preference for
online ordering or contactless transactions.
Changes to Downtown Parking: The systems we use to manage parking
are changing and parking rates have increased to support the long-term
vitality of the downtown, but they can have a short-term impacts to
downtown businesses.
• The City is doing more than ever before to support local business and a resilient
economy:
o The City team is continuing to look at ways to improve the user experience and
address the financial impact to people coming downtown.
CITY OF SAN LUIS OBISPO
Big Sky Closure – Downtown & Economy Talking Points
o In addition, the City is working to address the broader economic challenges by:
Planning for fun and exciting ways to activate the downtown, including:
• “Artober” in October featuring interactive activities throughout
Downtown
• Light Up Downtown and winter holiday activities as well as the
Buy Local Bonus program in November and December
• Eat Local Bonus program to support local restaurants in January
• Lunar New Year celebration in February
Creating additional Downtown specific marketing for September through
December for online media, print and KSBY.
Working with Downtown SLO, the SLO Chamber and other partners to
continue to improve the business climate and promote the business
community.
o The City has a five -year Economic Development Strategic Plan that focuses on :
Helping businesses and entrepreneurs grow, thrive and adapt in the face
of challenges and opportunities
Increasing awareness of local amenities and fostering a sense of
belonging here
Attracting and retaining a skilled and diverse workforce
o To address the downtown parking challenges, the City has:
Maintained the cost level for employees parking downtown.
Provided a park local program for County residents to receive one-hour
free parking.
Worked to improve the user experience.
Created incentives for businesses to use the validation program.
Announced free parking days and times for the upcoming holidays.