HomeMy WebLinkAbout10-11-2023 TBID Minutes
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Tourism Business Improvement District Board Minutes
October 11, 2023, 10:00 a.m.
City Hall, 990 Palm Street, San Luis Obispo
TBID Board Present: Member Lori Keller, Member Winston Newland (left meeting at
10:50 AM), Member Prashant Patel, Member Sandy Sandoval,
Chair Clint Pearce
TBID Board Absent: Vice Chair Lydia Bates
City Staff Present: Tourism Manager Molly Cano, Tourism Analyst Jacqui Clark-
Charlesworth, City Clerk Teresa Purrington
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1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on October 11, 2023 at 10:00 a.m. in the
Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair
Pearce.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3. CONSENT
Motion By Member Patel
Second By Member Keller
To approve Consent Items 3a through 3g.
Ayes (5): Member Keller, Member Newland, Member Patel, Member Sandoval,
and Chair Pearce
Absent (1): Vice Chair Bates
CARRIED (5 to 0)
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3.a MINUTES OF TBID REGULAR MEETING ON SEPTEMBER 13 AND
SPECIAL MEETING SEPTEMBER 27, 2023
3.b SMITH TRAVEL REPORT (STR)
3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT
3.f NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT
3.g BADGER BRANDING ORGANIC SOCIAL REPORT
4. PRESENTATIONS
4.a MARKETING SERVICES QUARTER REPORT
Hayley Corbett, Danni Winter, Breanne Standingwater from Noble Studios
and Siobhan Chretien from DCI presented an overview of the report and
responded to questions.
No action taken on this item.
Public Comment:
None
--End of Public Comment--
4.b PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT
Jim Dantona and Hollie West SLO Chamber presented the Public
Relations and Guest Services Quarterly report.
No action taken on this item.
Public Comment:
None
--End of Public Comment--
4.c CONTENT MARKETING QUARTER REPORT
Katy McGrath and Molly Burchett from Badger Branding presented an
overview of the report and responded to questions.
No Action taken on this item.
Public Comment:
None
--End of Public Comment--
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5. BUSINESS ITEMS
5.a FY 22-23 TBID ANNUAL REPORT HIGHLIGHT VIDEO
Tourism Manager Molly Cano presented the 22-23 Annual Report video.
Public Comment:
None
--End of Public Comment--
Motion By Member Patel
Second By Member Newland
To approve the 22-23 Annual Report video as presented.
Ayes (5): Member Keller, Member Newland, Member Patel, Member
Sandoval, and Chair Pearce
Absent (1): Vice Chair Bates
CARRIED (5 to 0)
5.b BRAND SENTIMENT STUDY PROPOSAL
Tourism Manager Molly Cano and Hayley Corbett, Noble Studios
presented the proposal to use allocated budget to execute a brand
sentiment survey this fall, which will be leveraged during the forthcoming
Marketing Services RFP process.
Public Comment:
None
--End of Public Comment—
Motion By Member Sandoval
Second By Member Newland
To approve $32,000 to Noble Studios to subcontract with Wiser Insights in
order to deploy a follow-up brand sentiment study.
Ayes (5): Member Keller, Member Newland, Member Patel, Member
Sandoval, and Chair Pearce
Absent (1): Vice Chair Bates
CARRIED (5 to 0)
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5.c VISIT SAN LUIS OBISPO MEMBER RECEPTION
Tourism Manager Molly Cano presented the proposal for the first TBID
member reception of the FY and responded to comment.
Public Comment:
None
--End of Public Comment—
Motion By Member Newland
Second By Member Keller
To approve a budget of up to $7,500 for event expenses for the Fall/Winter
Member Reception.
Ayes (5): Member Keller, Member Newland, Member Patel, Member
Sandoval, and Chair Pearce
Absent (1): Vice Chair Bates
CARRIED (5 to 0)
6. TBID LIAISON REPORTS AND COMMUNICATION
6.a HOTELIER UPDATE – LIAISON REPORTS
6.b PCC UPDATE – LIAISON REPORT
Chair Pearce provided a brief update on PCC activities.
6.c VISIT SLO CAL UPDATE – LIAISON REPORT
Chair Pearce provided a brief update on Visit SLO CAL activities.
6.d TOURISM PROGRAM UPDATE – STAFF REPORT
Tourism Manager Molly Cano provided a brief update on the tourism
programs including the Office of Economic Development & Tourism
restructure, which had resulted in Cano being offered the Economic
Development & Tourism Manager position.
7. ADJOURNMENT
The meeting was adjourned at 11:44 a.m. The next Regular Meeting of the
Tourism Business Improvement District Board is scheduled for November 8,
2023, at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street,
San Luis Obispo.
APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 11 /08/2023