HomeMy WebLinkAboutItem 4a. Selection of Liaisons for the DEI SLO Business Grant Recipients Item 4a
Human Relations Commission
Agenda Report
For Agenda of: 12/6/2023
Item Number: 4a
FROM: Nestor Veloz-Passalacqua, Diversity, Equity, and Inclusion Manager
Phone Number: (805) 781-7073
E-mail: nveloz@slocity.org
SUBJECT: SELECTION OF COMMISSIONERS LIAISONS FOR THE DEI SLO
BUSINESS GRANT RECIPIENTS.
RECOMMENDATION
Commissioners will designate and approve their liaison assignment role for each of the
DEI SLO Business Grant recipients.
BACKGROUND
The Human Relations Commission (HRC) is tasked with reviewing grants and providing
funding recommendations for City Council to review and approve. Likewise, they are also
tasked with designating and approving their liaison roles for grant recipients, affording
Commissioners the opportunity to work and directly know the various grant programs,
projects, or initiatives recommended by them, approved by City Council, and funded by
the City.
The DEI SLO Business Grant Program, a collaborative effort and shared goal between
the Office of Diversity, Equity, and Inclusion (DEI) and the Office of Economic
Development & Tourism (ED&T), allocated a total of $150,000 dollars to ten businesses
in San Luis Obispo to which each Commissioner will be a designated liaison . The ten
grant recipients or businesses include the following and contracts are made available for
all Commissioners:
1) Alpenglow Industries
2) Banchan Foods
3) Concussion Navigation Services
4) Corazon Café
5) Mission Headstrong
6) Seeds
7) SLOCAR
8) Ten Over Studio
9) Texture
10) Twig & Arrow
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Item 4a
NEXT STEPS
Commissioners will designate and approve their liaison assignment role for each of the
DEI SLO Business Grant recipients in preparation for the mid-year report that will be due
January 10th.
ATTACHMENTS
A - Alpenglow Industries – DEI SLO Business Grant Contract
B - Banchan Foods – DEI SLO Business Grant Contract
C - Concussion Navigation Services – DEI SLO Business Grant Contract
D - Corazon Café – DEI SLO Business Grant Contract
E - Mission Headstrong – DEI SLO Business Grant Contract
F - Seeds – DEI SLO Business Grant Contract
G - SLOCAR – DEI SLO Business Grant Contract
H - Ten Over Studio – DEI SLO Business Grant Contract
I - Texture – DEI SLO Business Grant Contract
J - Twig & Arrow – DEI SLO Business Grant Contract
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DIVERSITY EQUITY INCLUSION SLO BUSINESS GRANT 22-23
THIS AGREEMENT, dated ___________________ for the convenience of the parties hereto, is
between the City of San Luis Obispo, a chartered municipal corporation (referred to herein as
CITY), and Alpenglow Industries (referred to herein as GRANTEE).
WITNESSETH:
WHEREAS, GRANTEE has requested CITY to contribute to six Soldering and Electronics for
Folks Underrepresented in STEM workshops as submitted in its application to the CITY on
March 31, 2023.
WHEREAS, the Services will be available to residents of the City, thereby serving both a public
and municipal purpose.
NOW, THEREFORE, CITY and GRANTEE for and in consideration of the mutual benefits,
promises, and agreements set forth herein, do agree as follows:
1. GRANTEE will make its Services, as described in its application (the “Application”),
incorporated by reference and attached as Exhibit A, available to City residents from July 1,
2023 to June 30, 2024.
2. GRANTEE will provide CITY with a mid-year report, due January 10, 2024, and final
program report, due July 10, 2024, summarizing administrative, financial, and client Service
activities. Said reports shall be in the form of “Exhibit B,” attached hereto.
3. GRANTEE and all its agents, representatives, or participants in any manner in the
performance of its obligations and duties hereunder shall be employees or volunteers of
GRANTEE. They shall not, for any purpose, be considered employees or agents of the CITY.
4. GRANTEE agrees to hold CITY harmless and to defend CITY against, from, and in any
claim, action, proceeding, or hearing wherein there is an allegation charging liability of the
part of the CITY as a result of any act or omission, negligent, or otherwise, by GRANTEE.
5. CITY agrees to pay the GRANTEE a one-time only grant, in the sum of $18,353, to be used
for the Services as described in the Application. The grant will be paid in one installment
when a signed contract is received.
6. The Department Head- Administration may terminate this agreement at his sole discretion,
after a public hearing and upon ten (10) days written notice to GRANTEE. Said termination
shall be effective thirty (30) after CITY mails notice of termination of agreement to
GRANTEE. Any funds not paid pursuant to paragraph 5 above shall revert to CITY upon
said termination.
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7. GRANTEE hereby certifies and agrees that it will comply with the Human Relations
Commission “Bylaws,” which creates an environment within the City in which all persons
can enjoy equal rights and opportunities regardless of race, religion, sex, national origin,
sexual orientation, age, physical, mental, or economic status.
8. For purposes of notice under this agreement, all notices shall be considered effective upon
being sent by certified mail to the following addresses:
CITY:
City of San Luis Obispo
919 Palm Street
San Luis Obispo, CA 93401
Attn: Greg Hermann, Assistant City Manager
GRANTEE:
Alpenglow Industries
3485 Sacramento Dr Suite F
San Luis Obispo, CA 93401
Attn: Carrie Sundra
carrie@alpenglowindustries.com
IN WITNESS WHEREOF, the parties have executed this agreement by their proper officers duly
authorized:
GRANTEE
By: _______________________________________
Carrie Sundra, Founder
CITY OF SAN LUIS OBISPO, A MUNICIPAL CORPORATION
By: _______________________________________
Greg Hermann, Assistant City Manager
APPROVED AS TOFORM:
By: ________________________________________
Christine Dietrick, City Attorney
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Total
Income
Total Product Sales $88,464.98
Total Discounts -$55.35
Office Sublease $12,375.00
Refunds-Allowances -$707.92
Other Sales $28.68
Sales Tax Paid - Contra -$287.00
Services $21,602.50
Shipping Income $45.00
Total Income $121,465.89
Total Cost of Goods Sold $34,244.01
Gross Profit $87,221.88
Expenses
Total Marketing $44,462.58
Total Office & Admin $9,879.21
Total Operating Expenses $36,711.78
Total Payroll Expenses $107,720.52
Research & Dev $7,099.70
Uncategorized Expense $1,360.00
Total Expenses $207,233.79
Net Operating Income -$120,011.91
Total Other Income $5,007.90
Net Other Income $5,007.90
Net Income -$115,004.01
Thursday, Mar 30, 2023 09:44:38 AM GMT-7 - Cash Basis
Alpenglow Industries
Profit and Loss
Since March 30, 2022
Note: Prior to last year, the business made half of its income from
consulting services and was profitable. The loss last year is
because we shifted from consulting to developing new products in
a new market - maker and educational electronics, and are in the
process of ramping up in that market. We cut back on labor in the
fall of last year to extend our runway. We are privately funded
through at least summer of 2024 with our current rate of burn.
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DIVERSITY EQUITY INCLUSION SLO BUSINESS GRANT 22-23
THIS AGREEMENT, dated ___________________ for the convenience of the parties hereto, is
between the City of San Luis Obispo, a chartered municipal corporation (referred to herein as
CITY), and Banchan Foods (referred to herein as GRANTEE).
WITNESSETH:
WHEREAS, GRANTEE has requested CITY to contribute to Kimchi Business as submitted in
its application to the CITY on March 31, 2023.
WHEREAS, the Services will be available to residents of the City, thereby serving both a public
and municipal purpose.
NOW, THEREFORE, CITY and GRANTEE for and in consideration of the mutual benefits,
promises, and agreements set forth herein, do agree as follows:
1. GRANTEE will make its Services, as described in its application (the “Application”),
incorporated by reference and attached as Exhibit A, available to City residents from July 1,
2023 to June 30, 2024.
2. GRANTEE will provide CITY with a mid-year report, due January 10, 2024, and final
program report, due July 10, 2024, summarizing administrative, financial, and client Service
activities. Said reports shall be in the form of “Exhibit B,” attached hereto.
3. GRANTEE and all its agents, representatives, or participants in any manner in the
performance of its obligations and duties hereunder shall be employees or volunteers of
GRANTEE. They shall not, for any purpose, be considered employees or agents of the CITY.
4. GRANTEE agrees to hold CITY harmless and to defend CITY against, from, and in any
claim, action, proceeding, or hearing wherein there is an allegation charging liability of the
part of the CITY as a result of any act or omission, negligent, or otherwise, by GRANTEE.
5. CITY agrees to pay the GRANTEE a one-time only grant, in the sum of $25,000, to be used
for the Services as described in the Application. The grant will be paid in one installment
when a signed contract is received.
6. The Department Head- Administration may terminate this agreement at his sole discretion,
after a public hearing and upon ten (10) days written notice to GRANTEE. Said termination
shall be effective thirty (30) after CITY mails notice of termination of agreement to
GRANTEE. Any funds not paid pursuant to paragraph 5 above shall revert to CITY upon
said termination.
7. GRANTEE shall complete the five-hour Small Business Development Center (SBDC) course
within 30 business days of fund disbursement. Proof of completion shall be provided to
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CITY. If GRANTEE fails to provide timely proof of completion, CITY reserves the right to
pursue return of the awarded funds in civil action.
8. GRANTEE hereby certifies and agrees that it will comply with the Human Relations
Commission “Bylaws,” which creates an environment within the City in which all persons
can enjoy equal rights and opportunities regardless of race, religion, sex, national origin,
sexual orientation, age, physical, mental, or economic status.
9. For purposes of notice under this agreement, all notices shall be considered effective upon
being sent by certified mail to the following addresses:
CITY:
City of San Luis Obispo
919 Palm Street
San Luis Obispo, CA 93401
Attn: Greg Hermann, Assistant City Manager
GRANTEE:
Banchan Foods
97 Ash Ave #183
Cayucos, CA 93430
Attn: Trina Lee
caltrinalee@gmail.com
IN WITNESS WHEREOF, the parties have executed this agreement by their proper officers duly
authorized:
GRANTEE
By: _______________________________________
Trina Lee, Owner
CITY OF SAN LUIS OBISPO, A MUNICIPAL CORPORATION
By: _______________________________________
Greg Hermann, Assistant City Manager
APPROVED AS TOFORM:
By: ________________________________________
Christine Dietrick, City Attorney
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HUMAN RELATIONS COMMISSION
Diversity, Equity, & Inclusion SLO Business Grant:
2023-24 DEI SLO Business Grant Application
The funding and grant application will support initiatives to diversify the local economy and
shall be accessible to anyone. All proposals must be inclusive of all individuals and
communities.
BUSINESS NAME
PROJECT/PROGRAM NAME
DATE BUSINESS ESTABLISHED
BUSINESS LICENSE NUMBER
WEBSITE
Address
*If you are not currently a business, you must be willing to participate in 5 hours of one-on-one coaching with
the Small Business Development Center and secure a business license.
(This person will receive notifications regarding grant decisions, contract execution, and reporting requirements)
BUSINESS CONTACT *
PHONE
E-MAIL ADDRESS *
WHO PREPARED THIS APPLICATION (if different than above)
BUSINESS INFORMATION
Banchan Foods
Kimchi Business
3/31/2023
NA
NA
City State / Province / Region
Postal / Zip Code Country
Street Address
Address Line 2
Yes No
CONTACT INFORMATION
Trina Lee
8057045004
calltrinalee@gmail.com
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PHONE
1) Which of the below best describes your business proposal reflected in this application *
2) Provide an executive summary of the proposal (Max 200 words)*
3) Is this proposal for:*
4) Requested Amount *
GRANT REQUEST INFORMATION
Service
Product
Experience
Promotion
Other
Banchan Foods is a new kimchi business that seeks to increase culinary diversity and promote Korean
culture in San Luis Obispo. With a grant request amount of $25,000 and a total project budget of $55,000
(with the other $30,000 self-funded), Banchan Foods will produce and sell kimchi directly to consumers
through its website and at local farmers' markets. The company will also wholesale the product to SLO
Oriental Market, SLO Co-Op and other brick and mortar outlets.
To ensure sustainability, Banchan Foods will prioritize using locally sourced ingredients, eco-friendly
packaging, and a zero-waste production process. To make Korean culture more accessible and inclusive,
Banchan Foods will offer a range of kimchi options to cater to different dietary needs and preferences,
including spicy, vegan, and traditional options.
In addition to selling kimchi, Banchan Foods will use its social media platforms to promote Korean culture
through instructional and informative videos about the significance of kimchi to Korean culture. The business
owner intends to collaborate with the local Korean American community, including the CalPoly Korean
American Student Association, to increase community involvement and foster appreciation for Korean
culture.
Through this venture, Banchan Foods aims to create a sustainable business model that benefits
underserved communities in San Luis Obispo while promoting the importance of cultural diversity and
inclusion.
A new program
Continuation of an existing program
25,000
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5) Itemized breakdown of requested amount (e.g., products or services purchased, hours subsidized, etc.):
6) What percentage of the funding needed will this grant cover?*
EQUIPMENT $4,570
Robo Coupe $2,200
Mandoline x 3 $105
Commercial Vitamix $530
Knives $200
20-qt Stock Pot x 2 $120
Cambros x 6 $300
Booth Supplies $400
Smart Lav+ Mic $80
Ring Light $35
Tripod + Mount $200
MILEAGE $1,800
2800 miles/year $1,800
FOOD COSTS $9,100
Food $175 /100 jars $9,100
MATERIALS $6,890
Jars + Lids $4,530
Labels $1,510
Merchandise $600
Office Supplies $250
RENT $10,040
kitchen $25/hrx40hs/mo $1,000
Cold Storage $200/mo $200
Farmer's $170/wk $8,840
INSURANCE $1,200
Product liability $1,200
LICENSING $1,085
CA Processed Food Registration $456
SLO Health Dept Temp Food Facility $294
SLO Business License $95
Food Manager Certification $150
County Farmers Market Certified Producer Permit $90
SERVICES $8,436
Webhosting $40/mo $480
Bookkeeping $300/mo $3,600
Website Design $3,000
Legal and Tax Services $1,200
Canva $13/mo $156
TAXES $12,289
Income Tax $12,289
TOTAL $55,010
Approximately 45%
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7) How will this proposal benefit underrepresented and/or underserved communities in the City of SLO?*
8) Briefly describe 1-3 methods of evaluation with indicators of success for your proposal.*
I certify that the information contained in this application is, to the best of my knowledge, true and accurate;
that my business subscribes to the Human Relations Commission’s “Statement of Purpose and Bylaws” which
creates an environment within the City in which all persons can enjoy equal rights and opportunities regardless
of race, religion, sex, national origin, sexual orientation, age, physical, mental or economic status; and that this
application is submitted with the full knowledge and endorsement of the business and that I am authorized
submit the application on behalf of the business.
Signature *
Date *
Please include the following attachments. If these are not included, it will be considered as incomplete
application and will not be reviewed.
1. The Business Proposal/Plan (max 3 pages)*
2. Summary of P&L/Financials (max 1 page)*
It will provide a new and unique culinary experience to the community, which will increase the diversity of
food options available in the city. This will not only benefit those who are already familiar with Korean
cuisine, but also those who may not have been exposed to it before, thereby promoting cultural exchange
and appreciation. Secondly, as a Korean American-owned business that specializes in producing a
traditional Korean dish, Banchan Foods will bring visibility to the underrepresented Korean American
community in SLO. By sharing my cultural heritage and story through food, I hope to foster understanding
and appreciation for Korean culture among the wider community. In doing so, Banchan Foods will also serve
as a unifying force for the local Korean American community, who will see their culture represented and
celebrated through this business. Finally, Banchan Foods will utilize its social media platform to promote
Korean culture and increase understanding and appreciation for Korean food and traditions. Through
instructional videos and educational content, Banchan Foods will provide a window into the rich history and
cultural significance of kimchi and other traditional Korean dishes. Furthermore, Banchan Foods plans to
collaborate with the local Korean American community to promote and celebrate Korean culture in SLO.
One avenue for collaboration is through engagement with the Korean American Student Association at
CalPoly. By partnering with the club, Banchan Foods can engage with the community and foster a deeper
appreciation for Korean food and traditions. Through these efforts, Banchan Foods will increase the visibility
of Korean culture and provide a unique and valuable contribution to the culinary diversity of SLO. By
promoting inclusivity and understanding of diverse cultures, Banchan Foods will also foster a more
connected and supportive community for all.
Indicators of Success:
- average of at least 100 units sold per week
- available in at least 5 brick and mortar locations within the first year
- average of at least 20 instances of social media engagement (likes, comments, shares) per week
Signature
3/28/2023
Attachments
Banchan Foods - Business Plan.pdf 50.16KB
Banchan Foods - Profit and Loss Report.pdf 65.93KB
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3. Diversity, Equity, & Inclusion Statement (1-3 paragraphs)*
Banchan Foods - DEI Statement.pdf 24.29KB
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Business Plan
Banchan Foods
Banchan Foods is a new business that specializes in producing and selling authentic Korean
Kimchi.Our product will be sold at local farmers'markets and health food stores in San Luis
Obispo County at a competitive price of $12 per jar.Our mission is to provide customers with a
unique,healthy,and flavorful product that will keep them coming back for more.We are
committed to providing top-notch customer service,and we aim to expand our product offerings
in the future.Our startup budget of $55,000 will be used for the purchase of necessary
equipment,website development,branding,packaging,and marketing.
Market Analysis:
The market for fermented food products like Kimchi has been on the rise due to the increasing
awareness of the importance of gut health.Furthermore,Korean food has gained popularity in
recent years,and the demand for authentic Kimchi has increased in the US.Our target market
is health-conscious individuals who are looking for natural and organic food products that taste
great.Our customers will be those who are looking for unique and flavorful condiments to add to
their meals.
Marketing and Sales:
Our marketing strategy will be to leverage the power of social media platforms such as
Instagram,Facebook,and TikTok to reach our target audience.We will also partner with local
health food stores and farmers'markets to promote our product.To increase brand awareness,
we will attend food festivals and events,and we will offer samples to customers.Our sales
strategy will include offering a discount for customers who buy in bulk.
Product Line:
Our initial product line will include three flavors of Kimchi:traditional,vegan,and spicy.We will
use high-quality ingredients to ensure the best taste and flavor in each jar.Our Kimchi will be
made in small batches to ensure freshness,and we will use glass jars that are recyclable and
environmentally friendly.
Operations:
To start,I will be the only employee.I will handle production,sales,and delivery.I will be
responsible for making Kimchi,packaging,labeling,and delivering the product to the farmers'
market and health food stores.We will rent a space in a commercial kitchen in the City of SLO
where we will make our Kimchi.
Financial Projections:
Our total startup budget is $55,000,which includes equipment,website development,branding,
packaging,and marketing.We project our revenue in the first year to be $79,000 with a net
profit of $32,000.By the end of the third year,we expect to reach a revenue of $133,000 with a
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net profit of approximately $54,000.We will reinvest our profits into expanding our product line
and increasing production capabilities.
Conclusion:
Banchan Foods aims to provide customers with a unique and flavorful product that is healthy
and affordable.We are confident that our focus on quality,customer service,and marketing will
enable us to grow and establish ourselves as a reputable brand in the fermented food industry.
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Banchan Foods is a proposed kimchi business that aims to increase the culinary diversity of
SLO by sharing a beloved and essential aspect of Korean culture.Kimchi is not only a staple in
Korean cuisine but an essential part of Korean identity.By starting this business,I hope to share
my culture and unite the local Korean American community while also fostering understanding
and appreciation for Korean culture among the broader community.
The lack of representation of underrepresented cultures in the local food industry is a significant
issue.My mission is to increase the culinary diversity of the City of SLO by introducing
traditional Korean kimchi to the local food scene and to use my business as a vehicle for
promoting diversity,equity,and inclusion.
Overall,Banchan Foods seeks to contribute to a more diverse and inclusive community in SLO
by sharing the cultural significance and deliciousness of kimchi with everyone.The grant will
provide an opportunity to turn this vision into a reality and make a meaningful impact in the
community.
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Banchan Foods Profit and Loss Report
Profit and Loss Report
Revenue Year 1 Year 2 Year 3
Sales $79,200.00 $110,880.00 $133,056.00
Less: Discounts and Allowances $1,000.00 $1,400.00 $1,680.00
Net Sales $78,200.00 $109,480.00 $131,376.00
Cost of Goods Sold
Materials $15,740.00 $22,036.00 $26,443.20
Overhead $4,655.00 $6,517.00 $7,820.40
Total Cost of Goods Sold $20,395.00 $28,553.00 $34,263.60
Gross Profit $57,805.00 $80,927.00 $97,112.40
Operating Expenses
Advertising $500.00 $700.00 $840.00
Rent $10,040.00 $14,056.00 $16,867.20
Insurance $1,200.00 $1,680.00 $2,016.00
Mileage $1,800.00 $2,520.00 $3,024.00
Depreciation $600.00 $840.00 $1,008.00
Other Expenses $500.00 $700.00 $840.00
Total Operating Expenses $14,640.00 $20,496.00 $24,595.20
Operating Profit (Loss)$43,165.00 $60,431.00 $72,517.20
Add: Other Income
Other Income $1,200.00 $1,680.00 $2,016.00
Profit (Loss) Before Taxes $44,365.00 $62,111.00 $74,533.20
Less: Tax Expense $12,289.11 $17,204.75 $20,645.70
Net Profit (Loss)$32,075.90 $44,906.25 $53,887.50
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DIVERSITY EQUITY INCLUSION SLO BUSINESS GRANT 22-23
THIS AGREEMENT, dated ___________________ for the convenience of the parties hereto, is
between the City of San Luis Obispo, a chartered municipal corporation (referred to herein as
CITY), and Concussion Navigation Services (referred to herein as GRANTEE).
WITNESSETH:
WHEREAS, GRANTEE has requested CITY to contribute to Financial Aid for Concussion Care
program as submitted in its application to the CITY on March 31, 2023.
WHEREAS, the Services will be available to residents of the City, thereby serving both a public
and municipal purpose.
NOW, THEREFORE, CITY and GRANTEE for and in consideration of the mutual benefits,
promises, and agreements set forth herein, do agree as follows:
1. GRANTEE will make its Services, as described in its application (the “Application”),
incorporated by reference and attached as Exhibit A, available to City residents from July 1,
2023 to June 30, 2024.
2. GRANTEE will provide CITY with a mid-year report, due January 10, 2024, and final
program report, due July 10, 2024, summarizing administrative, financial, and client Service
activities. Said reports shall be in the form of “Exhibit B,” attached hereto.
3. GRANTEE and all its agents, representatives, or participants in any manner in the
performance of its obligations and duties hereunder shall be employees or volunteers of
GRANTEE. They shall not, for any purpose, be considered employees or agents of the CITY.
4. GRANTEE agrees to hold CITY harmless and to defend CITY against, from, and in any
claim, action, proceeding, or hearing wherein there is an allegation charging liability of the
part of the CITY as a result of any act or omission, negligent, or otherwise, by GRANTEE.
5. CITY agrees to pay the GRANTEE a one-time only grant, in the sum of $10,000, to be used
for the Services as described in the Application. The grant will be paid in one installment
when a signed contract is received.
6. The Department Head- Administration may terminate this agreement at his sole discretion,
after a public hearing and upon ten (10) days written notice to GRANTEE. Said termination
shall be effective thirty (30) after CITY mails notice of termination of agreement to
GRANTEE. Any funds not paid pursuant to paragraph 5 above shall revert to CITY upon
said termination.
7. GRANTEE hereby certifies and agrees that it will comply with the Human Relations
Commission “Bylaws,” which creates an environment within the City in which all persons
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can enjoy equal rights and opportunities regardless of race, religion, sex, national origin,
sexual orientation, age, physical, mental, or economic status.
8. For purposes of notice under this agreement, all notices shall be considered effective upon
being sent by certified mail to the following addresses:
CITY:
City of San Luis Obispo
919 Palm Street
San Luis Obispo, CA 93401
Attn: Greg Hermann, Assistant City Manager
GRANTEE:
Concussion Navigation Services
75 Higuera St Suite 155
San Luis Obispo, CA 93401
Attn: Stacey Ritter
Concussion.navigator@gmail.com
IN WITNESS WHEREOF, the parties have executed this agreement by their proper officers duly
authorized:
GRANTEE
By: _______________________________________
Stacey Ritter, Concussion Specialist
CITY OF SAN LUIS OBISPO, A MUNICIPAL CORPORATION
By: _______________________________________
Greg Hermann, Assistant City Manager
APPROVED AS TOFORM:
By: ________________________________________
Christine Dietrick, City Attorney
DocuSign Envelope ID: 61AD3728-B55B-4840-B17F-C1A16DB66403
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HUMAN RELATIONS COMMISSION
Diversity, Equity, & Inclusion SLO Business Grant:
2023-24 DEI SLO Business Grant Application
The funding and grant application will support initiatives to diversify the local economy and
shall be accessible to anyone. All proposals must be inclusive of all individuals and
communities.
BUSINESS NAME
PROJECT/PROGRAM NAME
DATE BUSINESS ESTABLISHED
BUSINESS LICENSE NUMBER
WEBSITE
Address
*If you are not currently a business, you must be willing to participate in 5 hours of one-on-one coaching with
the Small Business Development Center and secure a business license.
(This person will receive notifications regarding grant decisions, contract execution, and reporting requirements)
BUSINESS CONTACT *
PHONE
E-MAIL ADDRESS *
BUSINESS INFORMATION
Concussion Navigation Services
Financial Aid for Concussion Care
7/1/2021
116948
theconcussionnavigator.com
City
San Luis Obispo
State / Province / Region
CA
Postal / Zip Code
93401
Country
United States
Street Address
75 Higuera St
Address Line 2
Suite 155
Yes No
CONTACT INFORMATION
Stacey Ritter
8054524196
concussion.navigator@gmail.com
Exhibit ADocuSign Envelope ID: 61AD3728-B55B-4840-B17F-C1A16DB66403
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WHO PREPARED THIS APPLICATION (if different than above)
PHONE
1) Which of the below best describes your business proposal reflected in this application *
2) Provide an executive summary of the proposal (Max 200 words)*
3) Is this proposal for:*
4) Requested Amount *
5) Itemized breakdown of requested amount (e.g., products or services purchased, hours subsidized, etc.):
6) What percentage of the funding needed will this grant cover?*
7) How will this proposal benefit underrepresented and/or underserved communities in the City of SLO?*
GRANT REQUEST INFORMATION
Service
Product
Experience
Promotion
Other
Concussion Navigation Services (CNS) is the only specialty concussion rehab clinic on the Central Coast.
Insurance coverage and reimbursement for patients and healthcare providers is inadequate, therefore CNS
does not accept insurance. While CNS fees for initial evaluation ($125, 90 minutes), and concussion rehab
appointments ($90, 60 minutes) are very reasonable, out-of-pocket medical costs can still be prohibitive.
Every brain is important, and should have access to appropriate care, regardless of insurance or income.
Youth athletes are especially vulnerable, including children who participate in recreational activities, club
sports, and school teams. Others who may be impacted include those experiencing healthcare disparity,
Medical/CenCal clients, out-of-area students, and individuals who cannnot work because of their
concussion.
The purpose of this proposal is to secure funding to offset the cost of concussion care for the
uninsured/underinsured, marginalized, or economically insecure. The intention is to create sliding scale or
pro bono options, so that ability to pay is not a barrier to brain health. Current research evidence states that
“rest & wait” is no longer considered best practice; early, active rehab leads to best outcomes. Ensuring that
everyone has the opportunity to heal completely after concussion supports developmental, academic,
business & community success.
A new program
Continuation of an existing program
10,000
$10,000 would allow CNS to see 2 patients per month pro bono or sliding scale for an initial assessment,
plus 2 follow up appointments. (IA= $125, FU x 2= $180; $305 per patient. $305 x 2 patients, x 12 months =
$7320; $2680 remaining allows for pro bono or sliding scale pre-injury baseline testing, additional patients,
additional appointment per patient, etc.
100
Diversity: people of color, and members of the LGBTQ+ community experience health care bias and
disparity as a statistical fact, leading to below average access to affordable health care option, or access to
healthcare providers to represent DEI standards. Equity: every brain should have access to the best
concussion care available in the community. Inclusion: every individual should feel safe in seeking care after
concussion, regardless of their individual circumstance.
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8) Briefly describe 1-3 methods of evaluation with indicators of success for your proposal.*
I certify that the information contained in this application is, to the best of my knowledge, true and accurate;
that my business subscribes to the Human Relations Commission’s “Statement of Purpose and Bylaws” which
creates an environment within the City in which all persons can enjoy equal rights and opportunities regardless
of race, religion, sex, national origin, sexual orientation, age, physical, mental or economic status; and that this
application is submitted with the full knowledge and endorsement of the business and that I am authorized
submit the application on behalf of the business.
Signature *
Date *
Please include the following attachments. If these are not included, it will be considered as incomplete
application and will not be reviewed.
1. The Business Proposal/Plan (max 3 pages)*
2. Summary of P&L/Financials (max 1 page)*
3. Diversity, Equity, & Inclusion Statement (1-3 paragraphs)*
Number of patients seen per month who would otherwise not be able to avoid concussion care.
Number of referrals from other health care providers who are aware this service is available.
Cost savings per year to community members for care they otherwise would not have had access to.
Signature
3/16/2023
Attachments
CNS Business Plan summary 2023.docx 45.04KB
CNS 2022 TAX.docx 15.54KB
DEI statement.docx 13.48KB
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Business Plan
Company Description
Concussion Navigation Services (CNS) provides the community with evidence-based, best-
practice recommended resources for education, compliance, testing and case management for
groups and individuals, specific to concussion/mild traumatic brain injury (mTBI). As the local
industry leader in concussion management, CNS clients receive one-on-one, patient-centered
care from a concussion specialist, who creates a plan of care specific to the client’s individual
needs. In collaboration with other multi-disciplinary clinicians, the CNS Athletic Trainer
Navigator helps clients access support, resources and referrals to ensure best recovery
outcomes. CNS will always ensure a welcoming, inclusive, positive and professional
atmosphere to aid in the healing process. CNS also provides on-going professional education
for healthcare providers who may have contact with concussion patients.
Vision
To create access to evidence-based, comprehensive concussion care, management, and
education.
Mission: to maximize injury recovery and positive patient outcomes
o Concussion care is complicated, confusing, and constantly changing
o Be the AT/concussion specialist for those who otherwise would not have access to
rehab services
o Concussions are not being treated according to the evidence, patients are suffering
for far too long, with little hope for recovery, and it is a solvable problem.
o NAVIGATION by an experienced concussion specialist is essential to full recovery
o Provide evidence-based, best practice standards in concussion management
o Demonstrate ability as local industry leader in concussion management
o Ensure a welcoming, positive and professional atmosphere to aid in healing process
Core Values
o Integrity
o Professional ethics and standards
o Empathy and compassion
o Individualized, whole-person care
o Equal access to all patients in need
o Interdisciplinary collaboration
Strategic Objectives
1. Pre-Injury Baseline Testing
● Beginning with individual clients, eventually expanding to teams and/or
organizations
● Middle school, youth sports (minimum age 12 years old), adult athletes
● Baseline testing significantly improves likelihood that client will return for injury
management should a concussion occur
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2. Injury Management and Navigation
● Become to primary provider for concussion management in San Luis Obispo
County
● KPIs:
o Patient Reported Outcome Measure (PROM): >90%
o Net Promoter Score (NPS): >50
o new clients per month: 8
o visits per week: 20
o cancellation rate: <10%
3. Community and Healthcare Provider Education
● Pre-season concussion education for youth and middle school sports
communities
● On-going, research update in-services for healthcare clinicians regarding
concussion statutes, management, legalities, etc.
● KPI: 10 presentations per year
4. Develop multidisciplinary, comprehensive network of concussion specialists for San Luis
Obispo County residents
● Maintain and build on current relationships within local community
● Curate new relationships locally, as well as those available via telehealth
● Participation in CME/CEU events that attract like-minded clinicians
Service Features
o Central location within San Luis Obispo County, and mid-way between San
Francisco and Los Angeles
o No Insurance Required- Health Savings Accounts accepted
o Cash Program
o Concussion Specialist- undivided specialized care/attention
o Individualized, patient-centered care
o Certified Athletic Trainer with over 30 years of clinical experience, with multiple
awards of achievement
o Next Day Access
o Pre-Injury Baseline testing
o State-Mandated Graduated Return to Play
o Care for acute or prolonged concussions
o Collaboration with MDs/DOs and Athletic Trainers
o Assist patients in navigation to additional specialty clinicians
o Coordination with school nurses, counselors, academic support
o Continuing provider education updates
o On-going evidence based research updates via CCMI, a global network of
concussion specialists.
Market Analysis
Comprehensive, multidimensional concussion management is overwhelming for patients as well
as health care professionals. According to most current research, concussion management and
full return to pre-injury status is a complicated process, requiring multiple specialists. In addition,
each brain injury is unique, and must be treated in an individualized manner for best outcomes.
Best-practice recommendations for recovery strategies continue to evolve in real time. CNS
offers navigation of case management throughout the continuum of care that patients or health
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care providers can access in order to facilitate & expedite full and complete recovery from
concussion.
To date, it appears there is no other service in the local medical community that offers this level
of comprehensive care. There is no other concussion specialty rehab clinic within approximately
150 miles. The closest concussion-based service is Cottage Hospital, with locations in Solvang
and Goleta. There are concussion care programs in San Francisco, Bakersfield, and Los
Angeles, which are all approximately 200 miles away. There are individual physical therapy
practices that offer concussion rehab. Physical therapy appointments are generally shorter and
utilize aides to carry out pre-set plans of care. They will also perform only those interventions for
which they can bill insurance for reimbursement, limiting the degree to which a patient’s care
can be individualized based on their needs.
San Luis Obispo County has a very high volume of physically active residents, spanning all
ages and skill levels. There are 9 local high schools, a Division I university, a community
college, and countless youth, club, intramural and recreational sports/activities.
Profile of target customer
Physically active individuals who desire to recover to pre-morbid levels of physical, cognitive,
professional and/or academic function. Acute and chronic cases, as well as those youth athletes
who are mandated to complete CA/CIF return to play protocols. Individuals who have no access
to an AT, or whose case requires a higher level of service than an AT is able to provide.
CA State Youth Sports Concussion Law
CNS will adhere to the following state mandates:
In accordance with California state law (Ca Ed Code 49475, AB25, AB2007):
A. An athlete who is suspected of sustaining a concussion or other head injury in an
athletic activity shall be immediately removed from the athletic activity for the
remainder of the day, and shall not be permitted to return to any athletic activity until
he or she is evaluated by a licensed health care provider.
B. The athlete shall not be permitted to return to athletic activity until he or she receives
written clearance to return to athletic activity from a licensed health care provider. If
the licensed health care provider determines that the athlete sustained a concussion
or other head injury, the athlete shall also complete a graduated return-to-play
protocol of no less than seven days in duration under the supervision of a licensed
health care provider.
C. “Licensed health care provider” means a licensed health care provider who is trained
in the evaluation and management of concussions and is acting within the scope of
his or her practice.
D. To be in compliance with California Interscholastic Federation (CIF): The “scope of
practice” for licensed health care providers and medical professionals is defined by
California state statutes. This scope of practice will limit the evaluation to a medical
doctor (MD) or doctor of osteopathy (DO).
For purposes of the policies and procedures of CNS to satisfy the requirement of the CA State
Youth Sport Concussion Law, the evaluation required of a licensed health care provider shall be
performed by the PTP, who may be a California licensed medical doctor (MD) or doctor of
osteopathy (DO).
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DEI STATEMENT
Concussion Navigation Services takes the broadest possible view of diversity, equity
and inclusion. Every member of our community should have equal access to
evidence-based, best practice health care services.
Each person brings unique perspectives and experiences to their healthcare
journey. All of our community members deserve equal access to educated, current,
compassionate, & professional health care providers.
Visible and invisible qualities that make up each individual are valued at CNS
CNS is committed to using diversity, equity, and inclusion practices to create an
atmosphere that supports the needs of each person seeking care.
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CONCUSSION NAVIGATION SERVICES, LLC
TAX YEAR 2022
Revenue:
Baseline Plus 600
ImPACT only 150
Injury Screens 125
Initial Assessment 6375
Regular Visit 24478.17
Honorariums/consult 3125
CX-NS fee 600
Total Revenue 35453.17
Expenses:
clark 1315.89
CCMI 1188
marketing 1659.5
entertainment/meals 462.82
rent 16968
uniforms 0
sway? 0
website 216
fax 83.87
ImPACT 130
con ed 2376.34
bus lic/LLC 388.25
insurance 546
equip/furnish/ofc supp 1247.96
repairs/maint 0
square fees 604.97
NATA dues 66.25
self-empl tax 0
phone/internet 1079.7
electric 20.57
trash 191.89
water/sewer 133.39
owner draw 3500
Total Expenses $32,179.40
Profit / -Loss 3273.77
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DIVERSITY EQUITY INCLUSION SLO BUSINESS GRANT 22-23
THIS AGREEMENT, dated ___________________ for the convenience of the parties hereto, is
between the City of San Luis Obispo, a chartered municipal corporation (referred to herein as
CITY), and Corazón Café (referred to herein as GRANTEE).
WITNESSETH:
WHEREAS, GRANTEE has requested CITY to contribute to the Café, Comida, Cultura &
Community business as submitted in its application to the CITY on March 31, 2023.
WHEREAS, the Services will be available to residents of the City, thereby serving both a public
and municipal purpose.
NOW, THEREFORE, CITY and GRANTEE for and in consideration of the mutual benefits,
promises, and agreements set forth herein, do agree as follows:
1. GRANTEE will make its Services, as described in its application (the “Application”),
incorporated by reference and attached as Exhibit A, available to City residents from July 1,
2023 to June 30, 2024.
2. GRANTEE will provide CITY with a mid-year report, due January 10, 2024, and final
program report, due July 10, 2024, summarizing administrative, financial, and client Service
activities. Said reports shall be in the form of “Exhibit B,” attached hereto.
3. GRANTEE and all its agents, representatives, or participants in any manner in the
performance of its obligations and duties hereunder shall be employees or volunteers of
GRANTEE. They shall not, for any purpose, be considered employees or agents of the CITY.
4. GRANTEE agrees to hold CITY harmless and to defend CITY against, from, and in any
claim, action, proceeding, or hearing wherein there is an allegation charging liability of the
part of the CITY as a result of any act or omission, negligent, or otherwise, by GRANTEE.
5. CITY agrees to pay the GRANTEE a one-time only grant, in the sum of $9,011, to be used
for the Services as described in the Application. The grant will be paid in one installment
when a signed contract is received.
6. The Department Head- Administration may terminate this agreement at his sole discretion,
after a public hearing and upon ten (10) days written notice to GRANTEE. Said termination
shall be effective thirty (30) after CITY mails notice of termination of agreement to
GRANTEE. Any funds not paid pursuant to paragraph 5 above shall revert to CITY upon
said termination.
7. GRANTEE shall complete the five-hour Small Business Development Center (SBDC) course
within 30 business days of fund disbursement. Proof of completion shall be provided to
DocuSign Envelope ID: 0F5E8DA8-EC90-4313-AAAA-946C17B36346
6/27/2023 | 11:20 AM PDT
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CITY. If GRANTEE fails to provide timely proof of completion, CITY reserves the right to
pursue return of the awarded funds in civil action.
8. GRANTEE hereby certifies and agrees that it will comply with the Human Relations
Commission “Bylaws,” which creates an environment within the City in which all persons
can enjoy equal rights and opportunities regardless of race, religion, sex, national origin,
sexual orientation, age, physical, mental, or economic status.
9. For purposes of notice under this agreement, all notices shall be considered effective upon
being sent by certified mail to the following addresses:
CITY:
City of San Luis Obispo
919 Palm Street
San Luis Obispo, CA 93401
Attn: Greg Hermann, Assistant City Manager
GRANTEE:
Corazón Café
847 Higuera St.
San Luis Obispo, CA 93401
Attn: Sarah McGrath
corazoncafeslo@gmail.com
IN WITNESS WHEREOF, the parties have executed this agreement by their proper officers duly
authorized:
GRANTEE
By: _______________________________________
Sarah McGrath, Grant Writer
CITY OF SAN LUIS OBISPO, A MUNICIPAL CORPORATION
By: _______________________________________
Greg Hermann, Assistant City Manager
APPROVED AS TOFORM:
By: ________________________________________
Christine Dietrick, City Attorney
DocuSign Envelope ID: 0F5E8DA8-EC90-4313-AAAA-946C17B36346
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HUMAN RELATIONS COMMISSION
Diversity, Equity, & Inclusion SLO Business Grant:
2023-24 DEI SLO Business Grant Application
The funding and grant application will support initiatives to diversify the local economy and
shall be accessible to anyone. All proposals must be inclusive of all individuals and
communities.
BUSINESS NAME
PROJECT/PROGRAM NAME
DATE BUSINESS ESTABLISHED
BUSINESS LICENSE NUMBER
WEBSITE
Address
*If you are not currently a business, you must be willing to participate in 5 hours of one-on-one coaching with
the Small Business Development Center and secure a business license.
(This person will receive notifications regarding grant decisions, contract execution, and reporting requirements)
BUSINESS CONTACT *
PHONE
E-MAIL ADDRESS *
BUSINESS INFORMATION
Corazon Cafe SLO LLC
Cafe, Comida, Cultura & Community!
3/27/2023
pending- already applied
@corazoncafeslo - Instagram
City
San Luis Obispo
State / Province / Region
Ca
Postal / Zip Code
93401
Country
USA
Street Address
847 Higuera St
Address Line 2
Yes No
CONTACT INFORMATION
Sara McGrath
805-540-1673
corazoncafeslo@gmail.com
Exhibit ADocuSign Envelope ID: 0F5E8DA8-EC90-4313-AAAA-946C17B36346
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WHO PREPARED THIS APPLICATION (if different than above)
PHONE
1) Which of the below best describes your business proposal reflected in this application *
2) Provide an executive summary of the proposal (Max 200 words)*
3) Is this proposal for:*
4) Requested Amount *
5) Itemized breakdown of requested amount (e.g., products or services purchased, hours subsidized, etc.):
6) What percentage of the funding needed will this grant cover?*
7) How will this proposal benefit underrepresented and/or underserved communities in the City of SLO?*
GRANT REQUEST INFORMATION
Service
Product
Experience
Promotion
Other
From decades of experience in downtown restaurants, to starting a starting catering business, and now
opening a store front, we are excited to provide coffee culture with a Mexican twist as well as as a small
Mexican fusion menu in downtown SLO. We have big dreams of sourcing all products from diverse
providers, of showcasing- and underrepresented- local talent on our walls, creating a system for donations
back to the community and being a hub for cultural experiences. We especially hope that our Latino
community, especially those who work inservice in downtown SLO, feel at home in our cafe. We have
families made up of immigrants, non English speakers, LGBTQ and neurodiverse members. Inclusion is our
game! "Corazon" means heart in Spanish. We put all our heart into our food and our business, and it is in
the heart of our beautiful downtown!
A new program
Continuation of an existing program
9,011
Printing (bilingual, large print menus) , signage, tshirts and promotional, Positive Xpression Design: $1011
Art After Dark with underrepresented artists - promotion, gallery space upkeep, refreshments (Neurodiverse,
BIPOC, etc): $1200
Website design: $5000
Business strategy and marketing from Heraldo Creative Studio: $800
Accounting consultation in our first year so we can have all legal and financial matters in good standing
$1000
Total: $9011
We are incurring significant start up costs in all areas. We tried to identify areas in which to ask for support
that were specific to a fixed amount. We hope the grant will cover all it is specifying. Our start up costs will
be totaling approximately $70,000
Most of our immigrant friends in SLO do not frequent existing coffee shops. We want to create a cafe where
they feel welcome, serving coffee and pastries the way they love them. Cafe de olla y conchas! We want to
share our pride in our roots and teach the whole community how rich and diverse Mexican culture is. Food
brings people together!
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8) Briefly describe 1-3 methods of evaluation with indicators of success for your proposal.*
I certify that the information contained in this application is, to the best of my knowledge, true and accurate;
that my business subscribes to the Human Relations Commission’s “Statement of Purpose and Bylaws” which
creates an environment within the City in which all persons can enjoy equal rights and opportunities regardless
of race, religion, sex, national origin, sexual orientation, age, physical, mental or economic status; and that this
application is submitted with the full knowledge and endorsement of the business and that I am authorized
submit the application on behalf of the business.
Signature *
Date *
Please include the following attachments. If these are not included, it will be considered as incomplete
application and will not be reviewed.
1. The Business Proposal/Plan (max 3 pages)*
2. Summary of P&L/Financials (max 1 page)*
3. Diversity, Equity, & Inclusion Statement (1-3 paragraphs)*
Successful business that supports our families (made up of immigrants and family members with disabilities)
The need to hire more people.
Inquiries from diverse community members to: showcase their work, work at the cafe, get involved. Seeing
who becomes our "regulars"
The success of our early morning coffee hour "Buenos Dias SLO" with Mexican cafe de olla and pan dulce-
does it become a "thing"? Do our fellow working immigrants start to gather in our space to start the day? Do
we now need to make additional pots of cafe de olla, instead of one?
Signature
3/30/2023
Attachments
Corazón Café.docx 199.4KB
Corazon Cafe 2023 proforma.xlsx 14.12KB
Diversity Equity and Inclusion Statement.docx 12.89KB
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Corazón Café
847 Higuera St, San Luis Obispo
Vision
Our vision is to be a community gathering space for both tourists and locals where our customers
can experience popular coffee drinks as well as learn and appreciate aspects of Mexican and
Latin American culture not widely seen locally. Specifically, we hope to share about Southern
Mexico and indigenous Mayan recipes. Our vision is that our diverse Latino population will feel
at home in our space and that others will feel they have had a cultural experience after they
leave. We want to be involved in our community by donating to local nonprofits. We hope to
support other local BIPOC and women owned businesses by contracting with them for things
such as baked goods and marketing support.
Mission
To serve drinks and a small menu in the heart of downtown San Luis Obispo influenced by our
experiences of coffee culture in Southern Mexico and Latin America.
Owners: Pedro Arias Lopez, Crescencio Villar and Sara McGrath. The proprietors of Corazon
Café have over 35 years of combined experience in popular downtown restaurants and cafes.
They have successfully run a catering business for the last 5 years and have developed
relationships with many local businesses and community members. They have participated in
street festivals such as Dia de los Muertos, catered for many private parties, and have regular
pop-ups at local wineries and breweries.
Operations: Owners Pedro and Crescencio to work full time. 3-4 part time employees.
Hours: 7 am to 5 pm Sunday-Wednesday, 7am-7pm Thursday-Saturday
Menu and Customer base: Being centrally located in the very heart of downtown we will
naturally attract tourists passing by. But what drives our love of the food and beverage business
is getting to know our fellow locals. Corazon Café will open early for those who work nearby.
We hope to have specials for our downtown crew.
As with any quality coffee shop, we will have tried and true drinks such as latte, cappuccino and
espresso with choice of milk (regular, almond, soy and oat). For the younger college crowd, we
will have drinks such as matcha latte and golden milk latte. For our Latino community and all
who appreciate the flavors of southern Mexico we will have some fusion specialties such as
horchalatte, café de olla and Mexican cacao with roasted corn and cinnamon.
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Our food items will include sweet and savory waffles, burritos and bowls, salads and local
pastries and pan dulce. We believe in having delicious options for those who have vegan or
gluten free diets. The first month’s menu will be small as we ascertain how much can be done in
our small back prep room.
Industry Analysis: There are 2 coffee shops within 2 blocks of our proposed location on Higuera
St. We have done a cost analysis and will have drinks and products at comparable prices.
Community involvement: All owners have graduated from the Chamber of Commerce
Leadership SLO program and will become members of the Chamber of Commerce and
Downtown SLO. We have participated for the last two years with At Her Table, a collective of
local woman owned and co-owned businesses with over 250 members. We will have artist
displays and participate in Art After Dark with curation by co-owner Sara McGrath who is an
artist and advocate for children with special needs and women living with breast cancer. Sara
hopes to give space to under-represented artists and give them a chance to shine.
Media and Marketing Plan:
Corazon Café is connected to the catering company Corazon 805 Tacos which has appeared in
the following media:
https://ediblesanluisobispo.com/tacos-with-heart/
https://www.letsgetconsumed.com/episodes/season-ix-pedro-arias-lopez-and-crescencio-villar-
owners-corazn-805-tacos-san-luis-obispo-ca
https://www.newtimesslo.com/sanluisobispo/pop-up-paradise-relationships-between-breweries-
and-food-vendors-were-invaluable-during-the-covid-19-pandemic/Content?oid=11140805
Our catering company already has a successful social media following of over 1700 followers
and we plan to capitalize on our existing client base and followers and create new pages on
Instagram and Facebook to promote our products and our business. Our memberships in the
different community organizations mentioned above will also be an avenue of promotion. Sara
will use her background in the arts and her last 5 years of social media experience to create an
online presence for Corazon Café
Diversity Equity and inclusion statement
The founders of Corazon Café believe in the inclusion of all individuals in the economic and
social landscape of San Luis Obispo. We believe food (comida) and drink bring people together.
We believe in the power of “comida” to connect and teach about culture and community.
We want to create a space for our hard working immigrant community downtown while also
bridging and connecting them to the dominant culture. We want our BIPOC, neurodiverse,
LGBTQ neighbors to feel welcome in the café space we create. “Corazon” means heart in
Spanish and we want everyone to feel the heart we put into the drinks, the food, and the space.
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Our first project, upon opening Corazon Café will be our early
morning “Buenos Dias SLO” coffee hour. Latino immigrants who
work early morning hours in downtown SLO will be able to come to
Corazon Café for café de olla, a traditional way to drink coffee in
Mexico, made in a big pot with cinnamon and piloncillo. There will be
pan dulce, Mexican sweet bread. This will be open to all who wish to
consume, and we hope that we can help build a warm and inviting
community space.
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Diversity Equity and Inclusion Statement
The founders of Corazon Café believe in the inclusion of all individuals in the economic and
social landscape of San Luis Obispo. We believe food (comida) and drink bring people together.
We believe in the power of “comida” to connect and teach about culture and co mmunity.
We want to create a space for our hard working immigrant community downtown while also
bridging and connecting them to the dominant culture. We want our BIPOC, neurodiverse,
LGBTQ neighbors to feel welcome in the café space we create. “Corazon” means heart in
Spanish and we want everyone to feel the heart we put into the drinks, the food, and the space.
On a personal level, small business owners sometimes need support to become successful
entrepreneurs. That support creates the possibility of success and stability. Pedro and
Crescencio came to this community as immigrants without the dominant language to help them
access opportunities. Over the years they have worked hard to pursue the American Dream:
economic success and something to pass on to their children. For Pedro and Sara, raising a
child with a disability has opened their eyes to the lack of economic opportunities for
neurodiverse adults. A future dream is to have their son be part of the family business, and
then also provide space in their café for others with disabilities to work and feel integrated into
the community.
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Open 7 days a week; 7:00am to 5:00pm
Apr-23 May-23 Jun-23 Jul-23
Revenues
Operating Revenues
Sales, food and beverage 10,000$ 25,000$ 30,000$ 30,000$
Sales, merchandise 500$ 750$ 850$ 1,000$
Total Revenues 10,500$ 25,750$ 30,850$ 31,000$
Expenditures
Personnel
Labor incl all payroll taxes, workers comp 6,000$ 12,000$ 12,000$ 12,000$
Owner draw
Sub-total 6,000$ 12,000$ 12,000$ 12,000$
Non -Personnel
Advertising / marketing 200$ 200$ 200$ 200$
Book keeping 200$ 200$ 200$ 200$
City permits 100$ 100$ 100$ 100$
Insurance 110$ 110$ 110$ 110$
Legal, Legal Notices
Licenses and fees
Rent 4,000$ 4,000$ 4,000$ 4,000$
Taxes
Utilities 100$ 100$ 100$ 100$
Sub-total 4,710$ 4,710$ 4,710$ 4,710$
Cost of Goods Sold
Food and beverage 4,000.00$ 3,000.00$ 3,000.00$ 3,000.00$
Merchandise 100.00$
Sub-total 4,100$ 3,000$ 3,000$ 3,000$
Total Expenditures 14,810$ 7,710$ 7,710$ 7,710$
Revenues less Expenditures (4,310)$ 18,040$ 23,140$ 23,290$
CORAZON CAFE
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Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24
-$ 31,000$ -$ -$ -$ -$ -$ -$
-$ -$ -$ -$ -$ -$ -$ -$
-$ -$ -$ -$ -$ -$ -$ -$
-$ -$ -$ -$ -$ -$ -$
-$ -$ -$ -$ -$ -$ -$ -$
-$ 31,000$ -$ -$ -$ -$ -$ -$
CORAZON CAFE
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DIVERSITY EQUITY INCLUSION SLO BUSINESS GRANT 22-23
THIS AGREEMENT, dated ___________________ for the convenience of the parties hereto, is
between the City of San Luis Obispo, a chartered municipal corporation (referred to herein as
CITY), and Mission Headstrong (referred to herein as GRANTEE).
WITNESSETH:
WHEREAS, GRANTEE has requested CITY to contribute to the Autism Fitness Program as
submitted in its application to the CITY on March 31, 2023.
WHEREAS, the Services will be available to residents of the City, thereby serving both a public
and municipal purpose.
NOW, THEREFORE, CITY and GRANTEE for and in consideration of the mutual benefits,
promises, and agreements set forth herein, do agree as follows:
1. GRANTEE will make its Services, as described in its application (the “Application”),
incorporated by reference and attached as Exhibit A, available to City residents from July 1,
2023 to June 30, 2024.
2. GRANTEE will provide CITY with a mid-year report, due January 10, 2024, and final
program report, due July 10, 2024, summarizing administrative, financial, and client Service
activities. Said reports shall be in the form of “Exhibit B,” attached hereto.
3. GRANTEE and all its agents, representatives, or participants in any manner in the
performance of its obligations and duties hereunder shall be employees or volunteers of
GRANTEE. They shall not, for any purpose, be considered employees or agents of the CITY.
4. GRANTEE agrees to hold CITY harmless and to defend CITY against, from, and in any
claim, action, proceeding, or hearing wherein there is an allegation charging liability of the
part of the CITY as a result of any act or omission, negligent, or otherwise, by GRANTEE.
5. CITY agrees to pay the GRANTEE a one-time only grant, in the sum of $23,336, to be used
for the Services as described in the Application. The grant will be paid in one installment
when a signed contract is received.
6. The Department Head- Administration may terminate this agreement at his sole discretion,
after a public hearing and upon ten (10) days written notice to GRANTEE. Said termination
shall be effective thirty (30) after CITY mails notice of termination of agreement to
GRANTEE. Any funds not paid pursuant to paragraph 5 above shall revert to CITY upon
said termination.
7. GRANTEE hereby certifies and agrees that it will comply with the Human Relations
Commission “Bylaws,” which creates an environment within the City in which all persons
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can enjoy equal rights and opportunities regardless of race, religion, sex, national origin,
sexual orientation, age, physical, mental, or economic status.
8. For purposes of notice under this agreement, all notices shall be considered effective upon
being sent by certified mail to the following addresses:
CITY:
City of San Luis Obispo
919 Palm Street
San Luis Obispo, CA 93401
Attn: Greg Hermann, Assistant City Manager
GRANTEE:
Mission Headstrong
1237 Archer St
San Luis Obispo, CA 93401
Attn: Robby McLaughlin
robby@headstrongfit.com
IN WITNESS WHEREOF, the parties have executed this agreement by their proper officers duly
authorized:
GRANTEE
By: _______________________________________
Robby McLaughlin, CEO
CITY OF SAN LUIS OBISPO, A MUNICIPAL CORPORATION
By: _______________________________________
Greg Hermann, Assistant City Manager
APPROVED AS TOFORM:
By: ________________________________________
Christine Dietrick, City Attorney
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HUMAN RELATIONS COMMISSION
Diversity, Equity, & Inclusion SLO Business Grant:
2023-24 DEI SLO Business Grant Application
The funding and grant application will support initiatives to diversify the local economy and
shall be accessible to anyone. All proposals must be inclusive of all individuals and
communities.
BUSINESS NAME
PROJECT/PROGRAM NAME
DATE BUSINESS ESTABLISHED
BUSINESS LICENSE NUMBER
WEBSITE
Address
*If you are not currently a business, you must be willing to participate in 5 hours of one-on-one coaching with
the Small Business Development Center and secure a business license.
(This person will receive notifications regarding grant decisions, contract execution, and reporting requirements)
BUSINESS CONTACT *
PHONE
E-MAIL ADDRESS *
BUSINESS INFORMATION
Mission Headstrong
Autism Personal Training Program
12/12/2022
Non profi IDt: 920,727,218
missionheadstrong.org (going live in 2023)
City
san luis obsipo
State / Province / Region
ca
Postal / Zip Code
93422
Country
United States
Street Address
1237 Archer Street
Address Line 2
Yes No
CONTACT INFORMATION
Jill Bilich
8052348302
jillian.bilich@gmail.com
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WHO PREPARED THIS APPLICATION (if different than above)
PHONE
1) Which of the below best describes your business proposal reflected in this application *
2) Provide an executive summary of the proposal (Max 200 words)*
3) Is this proposal for:*
4) Requested Amount *
5) Itemized breakdown of requested amount (e.g., products or services purchased, hours subsidized, etc.):
6) What percentage of the funding needed will this grant cover?*
GRANT REQUEST INFORMATION
Service
Product
Experience
Promotion
Other
Mission Headstrong strives to decrease equity gaps that exist in the health and fitness community by making
these services and their accompanying health benefits accessible to all. It also strives to elevate the fitness
industry by certifying coaches/trainers to serve special populations, thereby broadening their involvement
with the community. We are requesting seed money that allows for all coaches (trainers) to be trained in how
to best serve the Autistic population. This can be a place for Autistic individuals to train for something they
never felt comfortable doing at any other gym or through partnerships with various developmental services,
meeting with a certified coach weekly can be built into a treatment plan. We want Mission Headstrong to be
the space that provides safety and belonging no matter the developmental and/or physical abilities. We hope
that our Autism Personal Training program will not only increase the overall health of individuals with autism
in San Luis Obispo but will also give them a sense of belonging in the local fitness community. This service
is difficult, if not impossible to find in SLO County and many related therapies (Occupational/Physical
Therapy) for this population can be cost prohibitive for low income individuals/families. Included in the
application is the proposal made by Eric Chessen, who is the founder of the evidence-based program, to
Mission Headstrong. We cannot serve Autistic individuals in the culturally competent way we hope without a
proven training and Eric’s program is reputable and effective.
A new program
Continuation of an existing program
23,336
Cost breakdown
Certification: $552 per person; 15 coaches = $8,280
Leadership Practical: $2,500
Travel for Eric: Fights- $700; Lodging- $1,000; Food/Car- $300 = $2,000
Equipment (3 sets): $1,392 (plus shipping $200) = $1,592
Ongoing training and development ($400/mx12)= $4,800
Total: $19,172
100%
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7) How will this proposal benefit underrepresented and/or underserved communities in the City of SLO?*
8) Briefly describe 1-3 methods of evaluation with indicators of success for your proposal.*
I certify that the information contained in this application is, to the best of my knowledge, true and accurate;
that my business subscribes to the Human Relations Commission’s “Statement of Purpose and Bylaws” which
creates an environment within the City in which all persons can enjoy equal rights and opportunities regardless
of race, religion, sex, national origin, sexual orientation, age, physical, mental or economic status; and that this
application is submitted with the full knowledge and endorsement of the business and that I am authorized
submit the application on behalf of the business.
Signature *
Date *
Please include the following attachments. If these are not included, it will be considered as incomplete
application and will not be reviewed.
1. The Business Proposal/Plan (max 3 pages)*
2. Summary of P&L/Financials (max 1 page)*
3. Diversity, Equity, & Inclusion Statement (1-3 paragraphs)*
Mission Headstrong is being built with the sole purpose of benefiting underrepresented and underserved
people and the Autistic population is the first group of people we hope to appropriately and competently
coach. We believe this program will decrease the marginalization of these individuals and their families by
paving the way for community and connection. We also hope to lead by example in serving special
populations, using our experience to educate the community and other fitness/wellness providers about the
equity gaps in our industry, thereby encouraging them to join us in the pursuit of providing fitness and its
accompanying health benefits to all. As we launch a healthy, sustainable organization, we hope we will then
go on to affect the citizens of San Luis Obispo in additional ways including: providing fitness programming
by trauma informed coaches for women in domestic violence shelters, gym memberships for previously
incarcerated individuals and those facing economic hardship, and much more. * Autism Fitness was created
for the Autistic community, however, Eric (the founder) is extending his approaches to be inclusive for all
neurodivergent people. He also has two more certifications we want to have two coaches go through that
will allow for those coaches to train future coaches without having to hire Autism Fitness. We hope to offer
this certification to other fitness centers throughout the county in a few years. *We are also pursuing other
streams of funding (ie % of gym Headstrong gym membership goes to Mission Headstrong, other grants,
fundraising) in order to ensure economic hardship does not interfere with services.
All 15 coaches will successfully complete their certification by January 2024 and will be prepared to serve
folks with autism.
Signature
3/31/2023
Attachments
Mission Headstrong Proposal_March 30 2023.pdf 289.83KB
Profit and Loss Explenation.pages 100.97KB
DEI statement.pages 371.16KB
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1 Autism Fitness Mission Headstrong Proposal
Mission Headstrong Autism Fitness™ Program
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2 Autism Fitness Mission Headstrong Proposal
Introduction
Mission Headstrong, under the direction of Robby McLaughlin is poised to bring a more
inclusive, accessible, and effective model of fitness to the San Luis Obispo area of
California. The challenges to this vison include understanding neurodiverse populations
including their general and specific life needs, structuring fitness programs and
protocols, staff training and development, and scalability.
For many children, teens, and adults with autism spectrum disorder (ASD) and other
neurodivergent diagnoses, high quality fitness programs with appropriately trained
professionals are inaccessible. Continued presence of this gap results in lower quality
of life, life expectancy, and the high potential of medical complications otherwise
preventable through ongoing long-term, fitness programming.
Mission Headstrong has contacted Autism Fitness™ for certification and ongoing
consulting. Through a strategic relationship Mission Headstrong will be trained and
empowered to meet the fitness needs of the SLO, CA autism and neurodivergent
community.
The Autism Fitness® Difference
Autism Fitness™ is the bridge between the fitness world and the autism/neurodivergent
community. With 20 years of developing and implementing successful fitness and
adapted physical education programs, Autism Fitness™ has been a pioneer in programs
that deliver intended outcomes and beyond. The AF method has been validated and
replicated in an array of settings from homes to schools to organizations that serve
diverse members around the world.
The Autism Fitness™ approach is based upon the PAC Profile® method. The PAC
Profile® is an unparalleled model for assessing and strategically planning fitness and
APE. Assessing Physical, Adaptive, and Cognitive functioning as they related to fitness
activities, the PAC Profile™ eliminates the guesswork and provides appropriate starting
points according to individual baseline skills.
Programs are both individualized and progressive. The foundation of our fitness
approach is developing strength, stability, and motor planning skills using the Autism
Fitness™ approach to functional exercise. This process develops abilities that
generalize from the gym/fitness setting to enhancing activities of daily living (ADLs).
This program can serve preventative measures in injury prevention and building physical
resilience.
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3 Autism Fitness Mission Headstrong Proposal
Partnership with Autism Fitness™
Imagine Mission Headstrong and the SLO community having a regionally renowned
reputation for offering fitness programs that truly work for this population. This can be a
turning point in health and self-efficacy for current and future generations.
Autism Fitness™ is equipped to provide Certification and ongoing training/consulting for
Mission Headstrong. We invest our time and expertise into long-term relationships
helping to light the path ahead. From providing the foundations of programming to
strategies for each individual, AF provides the answers at each step.
Phase 1: Identifying Leaders
Autism Fitness will work directly with point personnel to identify where programs will be
run, outreach coordination, and continuing education and support following
Certification. We know that once programs are implemented, new and more specific
questions will arise.
Phase 2: Certification
It all begins with the Autism Fitness Certification Level 1, providing the standard
practices in AF with the practical skills for delivering programs in any environment.
Level 1 students discover the reasoning behind the PAC Profile®, exercise selection,
positive behavior support, and program design. Additionally, attendees get access to
the Autism Fitness™ Toolbox including our vast library of exercise progressions and
regressions.
The Certification process is a blended learning model consisting of 8 online modules
(typically 3-4 weeks to complete) followed by a full-day live practical. For groups of 8+
Autism Fitness™ offers closed-door on-site practical training.
Phase 3: Ongoing Support
The Certification begins the journey. The critical questions are asked once programs are
implemented. We know this, and are ready to support ongoing programming review,
input, and support. Autism Fitness™ consulting will continue to provide direct continuing
education to Mission Headstrong as part of a long-term strategy for optimal
performance of staff and integrity of the program as it expands.
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4 Autism Fitness Mission Headstrong Proposal
Your Investment
Certification:
$649/attendee with a 10% discount for groups of 3+, however a 10-attendee minimum
is required for travel requiring flight.
Travel and accommodations to/from SLO, CA for Autism Fitness Founder Eric Chessen,
MS
Ongoing Consulting Includes:
Check-ins and questions weekly (as needed) via Voxer App
Quarterly 90-min Zoom trainings w/ Staff
$400/month
Additional:
Equipment Package from Perform Better (Base Price $464 + Shipping)
Optional ½ day (4 hr) training for leadership personnel following Level 1 Certification
practical: $2500
______________________________________________________________________________________
The terms discussed above are good until July 1, 2023.
To proceed, please contact Eric Chessen, MS, at Eric@AutismFitness.com
Eric Chessen, MS, Founder, Autism Fitness
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Headstrong DEI Statement
Diversity, Equity, and Inclusion (DEI) is an essential field as there are many historic and systemic ways
entire people groups have been oppressed, discriminated against, and marginalized. In order to see a
day where all people belong, there needs to be focused efforts in closing all equity gaps that exist in our
world, nation, state, and in our community. Every person and industry plays a part in this and either
advances these efforts or creates barriers (knowingly or unknowingly) and at Headstrong, we want to be
a place that advances DEI, which is why Mission Headstrong was created.
It was always the intention of the owner (Robby) to have a non- profit branch to the gym, though that is
not a common model of a gym. There are many barriers that exist in the health, wellness, and fitness
community such as a lack of representation racially of trainers/coaches, female identifying athletes
needing a safe place to work out, neurodivergent community needing a place that understands sensory
needs, Veterans with history of PTSD needing a place that is predictable with sounds, and economically
disadvantaged people who do not have the means to pay for a membership. These are all populations
who fall under the DEI umbrella and Mission Headstrong wants to close these equity gaps and be a
model for other gyms/fitness centers/health & Wellness centers of the efforts that can be made to be
an inclusive environment. There are many barriers for historically marginalized people in our City and
County, and though we cannot address all equity issues, we can within our field and apply DEI values,
principles, and approaches.
A very important pillar of DEI is doing the introspective work to undo biases we have and to ensure we
do not compound existing traumas, which is why we are seeking robust and comprehensive trainings in
order to be transformed and grow in our cultural competency as we serve various
underrepresented/underserved populations. We have to be willing to be transformed and that will be
what brings sustainable trauma-informed services that are client-centered and create spaces of
belonging that our community has needed for many years.
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As a recently established non-profit organization connected to Headstrong Fitness, we do not yet have a
P&L or financial history.
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DIVERSITY EQUITY INCLUSION SLO BUSINESS GRANT 22-23
THIS AGREEMENT, dated ___________________ for the convenience of the parties hereto, is
between the City of San Luis Obispo, a chartered municipal corporation (referred to herein as
CITY), and Seeds (referred to herein as GRANTEE).
WITNESSETH:
WHEREAS, GRANTEE has requested CITY to contribute to Seeds Community Events as
submitted in its application to the CITY on March 31, 2023.
WHEREAS, the Services will be available to residents of the City, thereby serving both a public
and municipal purpose.
NOW, THEREFORE, CITY and GRANTEE for and in consideration of the mutual benefits,
promises, and agreements set forth herein, do agree as follows:
1. GRANTEE will make its Services, as described in its application (the “Application”),
incorporated by reference and attached as Exhibit A, available to City residents from July 1,
2023 to June 30, 2024.
2. GRANTEE will provide CITY with a mid-year report, due January 10, 2024, and final
program report, due July 10, 2024, summarizing administrative, financial, and client Service
activities. Said reports shall be in the form of “Exhibit B,” attached hereto.
3. GRANTEE and all its agents, representatives, or participants in any manner in the
performance of its obligations and duties hereunder shall be employees or volunteers of
GRANTEE. They shall not, for any purpose, be considered employees or agents of the CITY.
4. GRANTEE agrees to hold CITY harmless and to defend CITY against, from, and in any
claim, action, proceeding, or hearing wherein there is an allegation charging liability of the
part of the CITY as a result of any act or omission, negligent, or otherwise, by GRANTEE.
5. CITY agrees to pay the GRANTEE a one-time only grant, in the sum of $14,800, to be used
for the Services as described in the Application. The grant will be paid in one installment
when a signed contract is received.
6. The Department Head- Administration may terminate this agreement at his sole discretion,
after a public hearing and upon ten (10) days written notice to GRANTEE. Said termination
shall be effective thirty (30) after CITY mails notice of termination of agreement to
GRANTEE. Any funds not paid pursuant to paragraph 5 above shall revert to CITY upon
said termination.
7. GRANTEE hereby certifies and agrees that it will comply with the Human Relations
Commission “Bylaws,” which creates an environment within the City in which all persons
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can enjoy equal rights and opportunities regardless of race, religion, sex, national origin,
sexual orientation, age, physical, mental, or economic status.
8. For purposes of notice under this agreement, all notices shall be considered effective upon
being sent by certified mail to the following addresses:
CITY:
City of San Luis Obispo
919 Palm Street
San Luis Obispo, CA 93401
Attn: Greg Hermann, Assistant City Manager
GRANTEE:
Seeds
1040 Court St
San Luis Obispo, CA 93401
Attn: Zak Khan
zak@tasteseeds.com
IN WITNESS WHEREOF, the parties have executed this agreement by their proper officers duly
authorized:
GRANTEE
By: _______________________________________
Zak Khan, Manager
CITY OF SAN LUIS OBISPO, A MUNICIPAL CORPORATION
By: _______________________________________
Greg Hermann, Assistant City Manager
APPROVED AS TOFORM:
By: ________________________________________
Christine Dietrick, City Attorney
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HUMAN RELATIONS COMMISSION
Diversity, Equity, & Inclusion SLO Business Grant:
2023-24 DEI SLO Business Grant Application
The funding and grant application will support initiatives to diversify the local economy and
shall be accessible to anyone. All proposals must be inclusive of all individuals and
communities.
BUSINESS NAME
PROJECT/PROGRAM NAME
DATE BUSINESS ESTABLISHED
BUSINESS LICENSE NUMBER
WEBSITE
Address
*If you are not currently a business, you must be willing to participate in 5 hours of one-on-one coaching with
the Small Business Development Center and secure a business license.
(This person will receive notifications regarding grant decisions, contract execution, and reporting requirements)
BUSINESS CONTACT *
PHONE
E-MAIL ADDRESS *
BUSINESS INFORMATION
Seeds
Seeds Community Events
12/28/2015
111690
www.tasteseeds.com
City
San Luis Obispo
State / Province / Region
CA
Postal / Zip Code
93401
Country
USA
Street Address
1040 Court Street
Address Line 2
Yes No
CONTACT INFORMATION
Zak Khan
8057097799
zak@tasteseeds.com
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WHO PREPARED THIS APPLICATION (if different than above)
PHONE
1) Which of the below best describes your business proposal reflected in this application *
2) Provide an executive summary of the proposal (Max 200 words)*
GRANT REQUEST INFORMATION
Service
Product
Experience
Promotion
Other
I am writing to propose:
1. Larger and more Seeds community events that seek to advance diversity, equity, and inclusion through
wellness and environmental awareness. Our events aim to bring people of different backgrounds and
cultures together to promote a shared vision of a more sustainable and equitable world.
Our goal is to create an inclusive, welcoming and safe space for all members of the community to come
together, learn from each other, and promote healthy living and environmental sustainability. By bringing
together people of different backgrounds and experiences, we hope to foster a sense of unity and
understanding that will lead to a more equitable and just society.
The events in the past and future events will include a variety of activities, including yoga and meditation
sessions, mindfulness practices featuring free healthy and sustainable foods, free music festival, educational
talks on environmental issues such as climate change, pollution, and waste reduction. We will also provide
opportunities for attendees to engage with participating local organizations and businesses that promote
wellness and sustainability. To ensure that our events are accessible to all community members, we will be
offering them free of charge.
In addition to promoting environmental awareness, our event will also serve as a fundraising initiative for
local charities and Calpoly organizations that share our vision of a more equitable, healthy and sustainable
world. We believe that by partnering with these organizations, we can have a greater impact on the SLO
community and create lasting change.
2. Providing affordable and nutritious food options for underserved and underrepresented communities. As
we know, food insecurity is a growing issue, particularly for those living in poverty or in areas with limited
access to healthy food options.
This project aims to address this issue by creating a menu model that can help bring down the prices of
nutritious foods and make them accessible to all by adding additonal food options at Seeds that can be 25%
less than current prices.
Costs associated with launching and maintaining this, including new menus boards, handheld menus, POS
reconstruction, purchasing new packaging in bulk, new plateware, and advertisement.
Overall, our project has the potential to make a significant impact on the health and wellbeing of
underserved communities. We believe that by having more affordable options, we can create a sustainable
model that will continue to benefit the SLO community for years to come.
With your support, we can make more consistent and accesible events a reality and create a positive impact
on affordability, health, and wellbeing of underserved communities.
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3) Is this proposal for:*
4) Requested Amount *
5) Itemized breakdown of requested amount (e.g., products or services purchased, hours subsidized, etc.):
6) What percentage of the funding needed will this grant cover?*
7) How will this proposal benefit underrepresented and/or underserved communities in the City of SLO?*
8) Briefly describe 1-3 methods of evaluation with indicators of success for your proposal.*
I certify that the information contained in this application is, to the best of my knowledge, true and accurate;
that my business subscribes to the Human Relations Commission’s “Statement of Purpose and Bylaws” which
creates an environment within the City in which all persons can enjoy equal rights and opportunities regardless
of race, religion, sex, national origin, sexual orientation, age, physical, mental or economic status; and that this
application is submitted with the full knowledge and endorsement of the business and that I am authorized
submit the application on behalf of the business.
A new program
Continuation of an existing program
25,000
Year Events Costs:
Venue: $4000
Food & Drinks: $8000
Music: $10000
Equipment Rental: $2000
Classes: $4000
Decorations: $4000
Advertising: $3000
Staffing: $2000
Menu Addition:
Menu consultation: $5000
Menu Graphic design: $2000
Menu Boards: $7000
Menus handheld: $2500
Menu online implementation: $2000
POS implementation: $1500
New bulk packaging: $8000
New plateware: $1000
Advertisement: $3000
40%
Our goal is to create an inclusive, welcoming and safe space for all members of the community to come
together, learn from each other, and promote healthy living and environmental sustainability. By bringing
together people of different backgrounds and experiences, we hope to foster a sense of unity and
understanding that will lead to a more equitable and just society. In addition, our project has the potential to
make a significant impact on the health and wellbeing of underserved communities. We believe that by
having more affordable options, we can create a sustainable model that will continue to benefit the SLO
community for years to come.
-Engagement Data: Evaluate the level of engagement and interaction that participants have with the event.
Indicators of success in this category could include the number of likes, shares, and comments on social
media, the number of people and denographic attending the event/fundraiser.
- Sales data analysis: Seeds can track sales data to evaluate the success of the healthy affordable menu.
Indicators of success can include increased sales of healthy menu items, high repeat customer rates, and
increased overall volume due to the popularity of the menu. Additionally, tracking food waste can be an
indicator of success as lower food waste means the dishes are being consumed more often.
Signature
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Signature *
Date *
Please include the following attachments. If these are not included, it will be considered as incomplete
application and will not be reviewed.
1. The Business Proposal/Plan (max 3 pages)*
2. Summary of P&L/Financials (max 1 page)*
3. Diversity, Equity, & Inclusion Statement (1-3 paragraphs)*
3/29/2023
Attachments
Affordable Menu Business Plan.pdf 45.37KB
Event Business Plan.pdf 43.62KB
sales_summary_2022_10_29-2023_03_29.xls 55.5KB
Diversity, Equity and Inclusion Statement.pdf 36.81KB
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Seeds Restaurant Group
Business Plan:Affordable Menu
Executive Summary:
Our business plan proposes to develop affordable restaurant menu options for more
accessibility to underserved and underrepresented communities.We aim to address the issue
of food insecurity and promote healthy eating habits in these communities by creating meals
that are both nutritious and affordable.Our business plan will focus on measuring the impact
of our initiative through customer feedback,revenue markers,and repeat business data.
Initiative Overview:
Seeds will be committed to improving access to healthy food options for underserved
communities to develop affordable and healthy menu options,which will be available to all
customers regardless of their income level.We will look to provide a 25%drop in pricing to
promote health-based foods as a day-to-day option.Our team will par tner with a menu
consultant,project manager,nutritionist,community members,and current customers.
Market Analysis:
There is a significant need for affordable and healthy food options.Underserved and
underrepresented communities often lack access to fresh,locally sourced ingredients and
face higher rates of obesity,diabetes,and other chronic health conditions.Our initiative will
address this issue by curating new affordable and healthy menu options that meet the unique
tastes and preferences of these communities.
Product and Services:
We will work with our chefs and nutritionists to create meals that are both nutritious and
delicious,using fresh and locally sourced ingredients whenever possible.We will also provide
equipment,as well as marketing and promotional support to enhance the outreach
opportunity.
Marketing and Sales:
Our marketing strategy will focus on building local par tnerships with businesses and
community organizations.We will leverage social media platforms and local media outlets to
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Seeds Restaurant Group
promote our initiative and build awareness around the importance of healthy eating habits.
We will also work closely with community leaders and organizations to foster a sense of
social engagement and create a network of support for our initiative.
Operations:
We will track the impact of our initiative through customer feedback and data on the number
of meals sold,as well as measuring changes in health outcomes.
Main tracking metric:
Volume data analysis:Seeds can track sales data to evaluate the success of the healthy
affordable menu.Indicators of success can include increased sales of healthy menu items,
high repeat customer rates,and increased overall volume due to the popularity of the menu.
Additionally,tracking food waste can be an indicator of success as lower food waste means
the dishes are being consumed more often.
Financial Plan:
Our budget for this initiative is $32,000,which will cover the cost of menu development,
implementation,materials,the initial cost of goods,marketing,and outreach.We will self-fund
a portion of this initiative but will need assistance.
Conclusion:
Our business plan proposes a sustainable solution to address the issue of food insecurity for
the underserved and underrepresented community.We aim to create affordable and healthy
menu options for underserved and underrepresented communities to promote healthy eating
habits.We believe that our initiative will create a positive impact on the health and well-being
of these communities in San Luis Obispo.
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Seeds Restaurant Group
Business Plan:Seeds Ear th Day &Fall Equinox Event/Fundraiser
Executive Summary:
The proposed business plan aims to create a sustainable and engaged event that promotes
diversity,equity,and inclusion through wellness and environmental awareness.Seeds will
organize community events that bring people of different backgrounds and cultures together
to promote a shared vision of a more sustainable and equitable community.The events will
consist of a series of activities and workshops designed to promote wellness,inclusion,and
environmental awareness.
Market Analysis:
There is a growing demand for community events that promote diversity,equity,and inclusion
through wellness and environmental awareness.People are increasingly aware of the impact
of their actions on the environment and are looking for ways to live a more sustainable
lifestyle.In addition,the events industry has been growing steadily in recent years,with an
increasing number of people attending events and looking for unique experiences.
Target Market:
The target market for our events is individuals and organizations that are interested in
promoting diversity,equity,and inclusion through wellness and environmental awareness.We
will target individuals and groups who are passionate about environmental sustainability,
social justice,and wellness.
Products and Services:
Seeds will organize these events which will consist of a series of activities and workshops
designed to promote wellness and environmental awareness.The activities will include yoga,
meditation,music,food and drinks,local businesses,mindfulness practices,and workshops
by non-profit organizations on sustainable living,environmental conservation or positively
impacted community issues.
Fundraising Revenue Streams:
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Seeds Restaurant Group
Our fundraising revenue streams will come from daily sales for the events,sponsorships from
local businesses and organizations,and par tnerships with local charities and non-profit
organizations as well as corporate partnerships throughout San Luis Obispo.
Marketing Strategy:
Our marketing strategy will focus on social media,email,in-store,word-of-mouth,and
partnerships with local businesses and organizations.We will create a social media presence
to promote our events and engage with potential attendees.We will also leverage
partnerships with local businesses and organizations to increase awareness of our events
and reach a wider audience.
Operations:
Our events will be based in San Luis Obispo,Court Street area,and will require a small team of
staff to manage operations,marketing,and event planning.We will also work with a network
of corporate partners and the property manager to help with event logistics,venue and
day-to-day operations.
Engagement Projections:
Our engagement projections indicate that we will double in attendees for the second year in a
row based on current increases in classes and workshops and continue generating more
engagement with larger class offerings,bigger music set-ups,and more NPO involvement.We
expect to generate double fundraising revenue.
Conclusion:
The proposed event business plan aims to create a sustainable and engaged venture that
promotes diversity,equity,and inclusion through wellness and environmental awareness.The
events will provide a platform for individuals from different walks of life to come together and
participate in the community by attending a free event.
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Seeds Restaurant Group
Diversity,Equity,and Inclusion Statement
Seeds is a San Luis Obispo-born business and is locally owned.We have been honored to be
owners of this business and par t of this community that shaped who we are and also instilled
some of our most important core values.We have a strong commitment to helping create a
diverse,equitable,and inclusive community.We recognize that diversity comes in many
forms,including but not limited to race,ethnicity,gender identity,sexual orientation,age,
ability,religion,socioeconomic status,and culture.We believe that having a diverse
community enriches our perspectives and enables us to create innovative solutions that
benefit everyone in San Luis Obispo.
We also understand that diversity alone is not enough;we must also strive for equity and
inclusion.We recognize that historical and systemic inequalities exist in our society and that
we must actively work to dismantle them even at the city level.We appreciate the city of San
Luis Obispo’s initiative to do this through a business-focused channel.We are committed to
providing equal oppor tunities and fair treatment to all individuals,regardless of their
background or identity.We also strive to create a welcoming and safe environment where
everyone feels valued and respected.
To achieve these goals,we will continue to learn,listen,and engage in open and honest
conversations about diversity,equity,and inclusion.We will hold ourselves,our business,our
employees,vendors,and customers accountable for their actions and decisions,and we will
work collaboratively to create a community where everyone feels empowered to contribute
their unique perspectives and talents.
-Seeds Ownership &Management
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Summary
Sales Summary Export
10/29/22 - 3/29/23
Sales Summary Net Sales Tax Gratuity Tips
$504,122.39 $44,081.83 $0.00 $50,125.05
Guest Count Order Count Discounts Tips Withheld
24491 24491 21248.14 $0.00
Payment Summary Payment Type Count Amount Tips
Credit 20572 459646.5 50125.05
Gift Card 427 7065.66 0
Cash 0
Other 2936 87321.42 0
Total 23935 554033.58 50125.05
Credit Types
Amex 1182 31692.23 3719.33
Discover 429 8806.32 885.23
Mastercard 3111 70202.91 7510.04
Visa 15850 348945.04 38010.45
Alternate Payment Types
Donations 6 921.86 0
Door Dash 2809 83293.22 0
Gift Certificate (Paper)19 -12.83 0
Uber Eats 102 3119.17 0
Sales Categories Category Order Count Item Count Gross Amt
Draft/Liquor 866 1086 9850.4
Coffee 5057 6128 32211.21
Grab & Go 2198 2688 11158.16
Wine 97 119 1480
Alcoholic Beverage 2 3 21
Juice 2357 3498 20625
Retail 87 111 2509.9
NA Beverage
Food 20444 33140 442164.52
Non-Grat Svc Charges 135 538.65
No Category 10 12 83
Total 520641.84
Revenue Centers Revenue Center Order Count Item Count Gross Amt
Takout 2160 4287 50558.28
Patio
Dining Room
Bar
No Revenue Center 22131 42498 469544.91
1
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Summary
Dining Options Dining Option Order Count Net Sales
Delivery by DoorDash 130 5427.54
Dine In 10976 260261.38
DoorDash - Delivery 2545 70150.4
DoorDash Takeout 1 6
DoorDash - Takeout 265 6434.69
Mobile App - Takeout 3 31
Online Ordering 2041 44235.27
Pick-Up 29 327.64
Take Out 8377 114372.48
Uber Eats - Delivery 93 2658.29
Uber Eats - Takeout 10 217.7
None 21 0
Taxes Tax Order Count Tax Amount Net Sales
State Tax 43831.65 500811.52
Non Taxable 823 0.01
Marketplace Facilitator Taxes Paid 250.18 2868.99
Service Charges Service Charge Count Amount
Delivery Service 135 538.65
Menu Item Discounts Discount Count Amount
1/2 Price Wine 4 66.5
Buy any coffee drink Get one free4 18
Downtown Employee Free Drip58 201
Employee OFF the Clock54 134.09
Employee ON the Clock575 3430.12
Employee Shift Drink 242 1577.65
Free Barista item with $25 gift card purchase16.25
Free Drip Downtown Employee114 421
Free Student Coffee 13 46
General Manager 100% OFF178 2717.14
Happy Hour(Food)1 2
Healthcare Free Coffee (Copy)5 24
Kitchen Manager 100% OFF95 1019.15
Mustang Village(Move-In)6 35.75
Petra Cooks 1 13.5
Sephora 1/29 Class 3 8.65
Walk to End Alzheimer's Coffee12 45
Yelp Check-In(Drip Coffee)5 15
Check Discounts Discount Count Amount
2 for $10 Tall Can 19 38
3 for $12 Small Cans 8 24
2
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Summary
6 Pack Pressed Bundle15 92
Amazon Employee 1 3.65
Customer Credit 6 40
Donation Comp 6 770.22
Downtown Employee 552 770.29
Email $5 Off ($20min purchase)1 0
Friend/Family 250 494.2
Gift Card discount for mistake5 670
Guayaki Bundle 2 2.52
Petra Employee 22 61.8
Rammy(100% OFF)143 6493.2
Reward Dollars 291 1980.36
Society of Civil Engineers(SCE)1 2.1
Vybes Bundle 9 18
Whalebird Bundle 7 7
Sales by Service Service Orders Net Sales
Breakfast (8-11)6,042 $119,899.44
Lunch (11-2)12,409 $273,763.65
Late Lunch (2-5)5,248 $97,618.99
Dinner(5-8)694 $11,863.27
No Service 98 $977.04
Voids Amount Order Count Item Count Percent
$3,153.10 203 285 0.6%
Cash Summary
Total Cash Payments $0.00
Cash Adjustments $0.00
Cash before Tipouts $0.00
Cash Gratuity -$0.00
Credit / Non-Cash gratuity -$0.00
Credit / Non-Cash tips -$50,125.05
Total Cash $0.00
3
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Summary
Generated 3/29/23 9:59 PM
Seeds
Deferred Total
$5,661.38 $603,990.65
Tips Refunded
$12.51
Gratuity Tip/Grat %Refunds Total
0 0.117639 -147.08 509624
0 0 -7.61 7058.1
0 0
0 0 87321
0 0.097712 -154.69 604004
0 0.126751 35412
0 0.108449 9691.6
0 0.115366 -24.47 77688
0 0.117501 -122.61 386833
0 0 921.86
0 0 83293
0 0 -12.83
0 0 3119.2
Discounts Net Tax
202.11 9648.29 842.94
4847.45 27363.76 2393.42
244.2 10913.96 956.25
176.88 1303.12 113.97
0 21 1.83
683.41 19934.59 1739.18
309.56 2200.34 192.57
9905.81 432212.5 37834.4
538.65 0
0 83 7.27
16369.42 504122.4 44081.83 $
Discounts Net Tax
1445.34 49618.13 4298.83
14924.08 454504.3 39787.66
4
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DIVERSITY EQUITY INCLUSION SLO BUSINESS GRANT 22-23
THIS AGREEMENT, dated ___________________ for the convenience of the parties hereto, is
between the City of San Luis Obispo, a chartered municipal corporation (referred to herein as
CITY), and SLOCAR Inc. dba Certified Auto Repair (referred to herein as GRANTEE).
WITNESSETH:
WHEREAS, GRANTEE has requested CITY to contribute to Keep the Community Rolling
repair mini-grants project as submitted in its application to the CITY on March 31, 2023.
WHEREAS, the Services will be available to residents of the City, thereby serving both a public
and municipal purpose.
NOW, THEREFORE, CITY and GRANTEE for and in consideration of the mutual benefits,
promises, and agreements set forth herein, do agree as follows:
1. GRANTEE will make its Services, as described in its application (the “Application”),
incorporated by reference and attached as Exhibit A, available to City residents from July 1,
2023 to June 30, 2024.
2. GRANTEE will provide CITY with a mid-year report, due January 10, 2024, and final
program report, due July 10, 2024, summarizing administrative, financial, and client Service
activities. Said reports shall be in the form of “Exhibit B,” attached hereto.
3. GRANTEE and all its agents, representatives, or participants in any manner in the
performance of its obligations and duties hereunder shall be employees or volunteers of
GRANTEE. They shall not, for any purpose, be considered employees or agents of the CITY.
4. GRANTEE agrees to hold CITY harmless and to defend CITY against, from, and in any
claim, action, proceeding, or hearing wherein there is an allegation charging liability of the
part of the CITY as a result of any act or omission, negligent, or otherwise, by GRANTEE.
5. CITY agrees to pay the GRANTEE a one-time only grant, in the sum of $10,000, to be used
for the Services as described in the Application. The grant will be paid in one installment
when a signed contract is received.
6. The Department Head- Administration may terminate this agreement at his sole discretion,
after a public hearing and upon ten (10) days written notice to GRANTEE. Said termination
shall be effective thirty (30) after CITY mails notice of termination of agreement to
GRANTEE. Any funds not paid pursuant to paragraph 5 above shall revert to CITY upon
said termination.
7. GRANTEE hereby certifies and agrees that it will comply with the Human Relations
Commission “Bylaws,” which creates an environment within the City in which all persons
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can enjoy equal rights and opportunities regardless of race, religion, sex, national origin,
sexual orientation, age, physical, mental, or economic status.
8. For purposes of notice under this agreement, all notices shall be considered effective upon
being sent by certified mail to the following addresses:
CITY:
City of San Luis Obispo
919 Palm Street
San Luis Obispo, CA 93401
Attn: Greg Hermann, Assistant City Manager
GRANTEE:
SLOCAR Inc. dba Certified Auto Repair
393 March St
San Luis Obispo, CA 93401
Attn: Isaac Feldman
isaac@carofslo.com
IN WITNESS WHEREOF, the parties have executed this agreement by their proper officers duly
authorized:
GRANTEE
By: _______________________________________
Isaac Feldmen, Grant Writer
CITY OF SAN LUIS OBISPO, A MUNICIPAL CORPORATION
By: _______________________________________
Greg Hermann, Assistant City Manager
APPROVED AS TOFORM:
By: ________________________________________
Christine Dietrick, City Attorney
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HUMAN RELATIONS COMMISSION
Diversity, Equity, & Inclusion SLO Business Grant:
2023-24 DEI SLO Business Grant Application
The funding and grant application will support initiatives to diversify the local economy and
shall be accessible to anyone. All proposals must be inclusive of all individuals and
communities.
BUSINESS NAME
PROJECT/PROGRAM NAME
DATE BUSINESS ESTABLISHED
BUSINESS LICENSE NUMBER
WEBSITE
Address
*If you are not currently a business, you must be willing to participate in 5 hours of one-on-one coaching with
the Small Business Development Center and secure a business license.
(This person will receive notifications regarding grant decisions, contract execution, and reporting requirements)
BUSINESS CONTACT *
PHONE
E-MAIL ADDRESS *
BUSINESS INFORMATION
SLOCAR Inc. dba Certified Auto Repair
Keep the Community Rolling
5/1/2015
112891
www.carofslo.com
City
San Luis Obispo
State / Province / Region
CA
Postal / Zip Code
93401
Country
United States
Street Address
393 Marsh Street
Address Line 2
Yes No
CONTACT INFORMATION
Isaac Feldman
3108040974
isaac@carofslo.com
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WHO PREPARED THIS APPLICATION (if different than above)
PHONE
1) Which of the below best describes your business proposal reflected in this application *
2) Provide an executive summary of the proposal (Max 200 words)*
3) Is this proposal for:*
4) Requested Amount *
5) Itemized breakdown of requested amount (e.g., products or services purchased, hours subsidized, etc.):
GRANT REQUEST INFORMATION
Service
Product
Experience
Promotion
Other
Certified Auto Repair (CAR) has been serving the local community for over 30 years.
We are a family-owned-and-operated auto repair business situated in Downtown SLO.
CAR offers full-service auto repair for import and domestic vehicles, utilizing advanced auto diagnostic
equipment. Most of our mechanics are UTI graduates and/or ASE Certified, trained and qualified to service
import and domestic vehicles, including hybrid and electric vehicles.
Our Services Include but are not limited to:
● Belts/Hoses
● Brake Inspection
● Brake Repair/Service
● Check Engine Light Diagnostics
● Drivability Diagnostics
● Engine/Transmission Services
● Hybrid Battery Replacement
● Hybrid Repair
● Oil Change / Scheduled Maintenance
● Suspension Repair/Service
CAR proposes utilizing Jewish Family Services (JFS), a 501(c)3 nonprofit human services
organization, to screen customers for economic hardship so that we may issue micro-grants to
have vehicles serviced. To our knowledge, no other businesses, organizations, or agencies in our
community provide vehicle repair assistance to people enduring financial hardship. Requests for
auto repairs to just 1 agency exceeded $40,000 in 2022.
This grant would:
● Expand our marketing to include outreach to Spanish speaking households and other
underserved/underrepresented groups (ie. Black, Indigenous, People of Color, Women,
disabled, LGBTQIA+).
● Grow our customer base, especially within the underserved community
● Provide vital vehicle repairs to underserved/underrepresented individuals improving
independence and safety.
A new program
Continuation of an existing program
25,000
Advertising and Marketing: additional $500 to $1,000 per month as long as funds are available.
Direct microgrant towards automotive repair: up to $800 per customer as long as funds are available.
Contribution from shop: Varies, up to $300 per customer. CAR will often and upon ability directly contribute
towards lowering the bill of the pre screened underserved customer.
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6) What percentage of the funding needed will this grant cover?*
7) How will this proposal benefit underrepresented and/or underserved communities in the City of SLO?*
8) Briefly describe 1-3 methods of evaluation with indicators of success for your proposal.*
I certify that the information contained in this application is, to the best of my knowledge, true and accurate;
that my business subscribes to the Human Relations Commission’s “Statement of Purpose and Bylaws” which
creates an environment within the City in which all persons can enjoy equal rights and opportunities regardless
of race, religion, sex, national origin, sexual orientation, age, physical, mental or economic status; and that this
application is submitted with the full knowledge and endorsement of the business and that I am authorized
submit the application on behalf of the business.
Signature *
Date *
Please include the following attachments. If these are not included, it will be considered as incomplete
application and will not be reviewed.
1. The Business Proposal/Plan (max 3 pages)*
2. Summary of P&L/Financials (max 1 page)*
3. Diversity, Equity, & Inclusion Statement (1-3 paragraphs)*
50-70%
Certified Auto Repair can provide an essential service for those who are economically challenged and
consistently underserved and underrepresented. There are no other businesses, agencies or organizations
in our community that formally provide vehicle repair assistance to people with financial hardship. The DEI
grant would allow us to: ● Expand our marketing to include outreach to Spanish speaking households and
other underserved groups (ie. Black, Indigenous, People of Color, Women, Students, diverseabled,
LGBTQIA+). ● Provide vital vehicle repairs to underserved/underrepresented individuals improving
independence and safety. ● Help women, seniors, homeless, diverseabled, medically indigent and many
others enduring financial hardships with life changing opportunities, enabling people to drive to work, school,
medical appointments and meet basic needs. ● With proper founding, we will be able to maintain and grow
our services to the underserved for years to come.
It is fairly easy to keep in touch with these customers over time. When we follow up with them, if they are still
able to rely on their vehicles and get to/from work/school, therapy, etc, we will consider this program a
success. All the repair and customer data are easily accessible in our point-of-sale system, which makes the
program trackable.
Signature
3/24/2023
Attachments
DEI Grant Business Plan for Certified Auto Repair.docx 14.66KB
2022 P&L.pdf 102.07KB
Statement of Diversity, Equity and Inclusion.docx 12.63KB
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DEI Grant Business Plan for Certified Auto Repair:
At Certified Auto Repair, we pride ourselves in being an integral part of the San Luis Obispo community
and have been striving to take care of all of our SLO neighbors as much as possible. Our owner and
many of our employees belong to minority communities and we are very sensitive to our communities’
needs. We understand how important it is for everyone in our amazing area to be able to have reliable
transportation to and from school and work, especially the underserved, who are often even more
reliable upon their vehicles than the more affluent community members. We understand that without
reliable transportation, many of our clients would not be able to go to school or work, which can have
extremely negative results in their lives. Without reliable transportation, our community members
would not be able to get themselves or their children to school or work, and many may end up back on
the streets. Below is a break down of some of the ways these funds will help us continue servicing our
communities as well as our process for serving those in need:
● Increase marketing to underserved/underrepresented individuals (ie. Spanish speakers,
Black, Indigenous, People of Color, Women, LGBTQIA+, diverse-abled) using printed
materials, advertising including social media and internet, 211 listing (budget $500-1,000 per month)
● Jewish Family Services of SLO (JFS) will contact community organizations (including but
not limited to: 211, Access Support Network, California Department of Rehabilitation,
CAPSLO, Center for Family Strengthening, Diversity Coalition, Gala Pride and Diversity
Center, Independent Living Resource Center, Latino Outreach Council, Lumina Alliance,
Transitions Mental Health Association, Restorative Partners, Womenade of Estero Bay)
distributing information and flyers explaining the project.
● Customers complete an online application for assistance with paying for their vehicle repairs, which
includes stating their needs and demographic information, all of which is entered into a spreadsheet for
record keeping and evaluation.
● They are then interviewed by the JFS Intake Coordinator and submit supporting
documents (ie. Identification, proof of income, written estimate of repair).
● Determination of eligibility for assistance is made based on need, income (based on
200% of the federal poverty level guidelines), and availability of funds.
● Once determined eligible, a micro-grant (up to $800) will be given to the customer to
cover part or all of the vehicle repair. If only part of the repair is covered, JFS will work
with the customer to find the balance of funds.
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● The vehicle repair is scheduled and completed.
● Follow-up with the customer with surveys to ensure satisfaction with the work
performed (via email and text) and customer still able to use car in longer term.
Breakdown of expenses: (exact numbers to be determined based on availability of funds)
Advertising: Around $500 per month
Print material (ie flyers): Around $500 per month
Micro-grants for vehicle repairs: $100-$800 per customer, based on repair costs and availabilities of
funds.
● Not all customers in underserved communities will require the micro-grants. Most are able to pay for
their own repairs. We would like to be able to be more accessible to the community at large and let
them know we are here to help. We employ Spanish speaking Service Advisors and Technicians. Our
shop owner is also in the minority community and fluent in Spanish.
Program Sustainability:
Certified Auto Repair has a long history of taking care of those around us. Since our conception, we
have always had a compassion for helping those that need it to the best of our ability. We have been
working with the JFS for a couple of years now and are both enjoying the relationship. It seems that we
will be continuing our program for as long as needed, as long as we’re able. Receiving the DEI grant will
have an enormous impact in our ability to serve, and if it is available in the years to come, our program
will certainly thrive. As far as we see it there will always be people in need, so the longer this grant is
available for, the more folks will be able to be assisted.
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Certified Auto Repair’s Statement of Diversity, Equity and Inclusion:
Certified Auto Repair provides services to anyone in our community regardless of their circumstances,
religious beliefs, race, ethnicity, national origin, diversability, gender identity/expression or sexual
orientation. What matters to us is that our customers can get to and from work and school reliably.
To screen for economic hardship we would utilize Jewish Family Services of San Luis Obispo (JFS), a
501(c)3 nonprofit human services organization that serves anyone in need regardless of their
circumstances, religious beliefs, race, ethnicity, national origin, diversability, gender identity/expression
or sexual orientation.
The Certified Auto Repair team puts people first. Our mechanics ensure vehicles are reliable to serve our
customers’ needs. We believe in a shared responsibility to support impactful changes throughout our
community and take a holistic approach, assessing the various needs of the individual or family. We
continuously evaluate the evolving challenges of our diverse community and adapt our support to the
resulting needs. "We are your community repair shop".
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DIVERSITY EQUITY INCLUSION SLO BUSINESS GRANT 22-23
THIS AGREEMENT, dated ___________________ for the convenience of the parties hereto, is
between the City of San Luis Obispo, a chartered municipal corporation (referred to herein as
CITY), and Ten Over Studio (referred to herein as GRANTEE).
WITNESSETH:
WHEREAS, GRANTEE has requested CITY to contribute to Affordable and workforce
feasibility studies as submitted in its application to the CITY on March 31, 2023.
WHEREAS, the Services will be available to residents of the City, thereby serving both a public
and municipal purpose.
NOW, THEREFORE, CITY and GRANTEE for and in consideration of the mutual benefits,
promises, and agreements set forth herein, do agree as follows:
1.GRANTEE will make its Services, as described in its application (the “Application”),
incorporated by reference and attached as Exhibit A, available to City residents from July 1,
2023 to June 30, 2024.
2.GRANTEE will provide CITY with a mid-year report, due January 10, 2024, and final
program report, due July 10, 2024, summarizing administrative, financial, and client Service
activities. Said reports shall be in the form of “Exhibit B,” attached hereto.
3.GRANTEE and all its agents, representatives, or participants in any manner in the
performance of its obligations and duties hereunder shall be employees or volunteers of
GRANTEE. They shall not, for any purpose, be considered employees or agents of the CITY.
4.GRANTEE agrees to hold CITY harmless and to defend CITY against, from, and in any
claim, action, proceeding, or hearing wherein there is an allegation charging liability of the
part of the CITY as a result of any act or omission, negligent, or otherwise, by GRANTEE.
5.CITY agrees to pay the GRANTEE a one-time only grant, in the sum of $15,000, to be used
for the Services as described in the Application. The grant will be paid in one installment
when a signed contract is received.
6.The Department Head- Administration may terminate this agreement at his sole discretion,
after a public hearing and upon ten (10) days written notice to GRANTEE. Said termination
shall be effective thirty (30) after CITY mails notice of termination of agreement to
GRANTEE. Any funds not paid pursuant to paragraph 5 above shall revert to CITY upon
said termination.
7.GRANTEE hereby certifies and agrees that it will comply with the Human Relations
Commission “Bylaws,” which creates an environment within the City in which all persons
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can enjoy equal rights and opportunities regardless of race, religion, sex, national origin,
sexual orientation, age, physical, mental, or economic status.
8.For purposes of notice under this agreement, all notices shall be considered effective upon
being sent by certified mail to the following addresses:
CITY:
City of San Luis Obispo
919 Palm Street
San Luis Obispo, CA 93401
Attn: Greg Hermann, Assistant City Manager
GRANTEE:
Ten Over Studio
539 Marsh St
San Luis Obispo, CA 93401
Attn: Chantal Stewart
chantals@tenoverstudio.com
IN WITNESS WHEREOF, the parties have executed this agreement by their proper officers duly
authorized:
GRANTEE
By:
______________________________________
CITY OF SAN LUIS OBISPO, A MUNICIPAL CORPORATION
By: _______________________________________
Greg Hermann, Assistant City Manager
APPROVED AS TOFORM:
By: ________________________________________
Christine Dietrick, City Attorney
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HUMAN RELATIONS COMMISSION
Diversity, Equity, & Inclusion SLO Business Grant:
2023-24 DEI SLO Business Grant Application
The funding and grant application will support initiatives to diversify the local economy and
shall be accessible to anyone. All proposals must be inclusive of all individuals and
communities.
BUSINESS NAME
PROJECT/PROGRAM NAME
DATE BUSINESS ESTABLISHED
BUSINESS LICENSE NUMBER
WEBSITE
Address
*If you are not currently a business, you must be willing to participate in 5 hours of one-on-one coaching with
the Small Business Development Center and secure a business license.
(This person will receive notifications regarding grant decisions, contract execution, and reporting requirements)
BUSINESS CONTACT *
PHONE
E-MAIL ADDRESS *
BUSINESS INFORMATION
TEN OVER STUDIO
TEN OVER STUDIO AFORDABLE & WORKFORCE HOUSING FEASIBILITY STUDIES
10/10/2014
107254
www.tenoverstudio.com
City
San Luis Obispo
State / Province / Region
CA
Postal / Zip Code
93401
Country
USA
Street Address
539 Marsh Street
Address Line 2
Yes No
CONTACT INFORMATION
Chantal Stewart
8054570211
chantals@tenoverstudio.com
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WHO PREPARED THIS APPLICATION (if different than above)
PHONE
1) Which of the below best describes your business proposal reflected in this application *
2) Provide an executive summary of the proposal (Max 200 words)*
3) Is this proposal for:*
4) Requested Amount *
5) Itemized breakdown of requested amount (e.g., products or services purchased, hours subsidized, etc.):
6) What percentage of the funding needed will this grant cover?*
7) How will this proposal benefit underrepresented and/or underserved communities in the City of SLO?*
GRANT REQUEST INFORMATION
Service
Product
Experience
Promotion
Other
TEN OVER STUDIO is a team of driven professionals with a mission to make the world a better place. We
offer our architectural, landscape and interiors expertise to design spaces for our community to live, work
and play. A significant portion of our work focuses on the development of affordable and workforce housing
in our community.
We support affordable housing efforts in San Luis Obispo by working with local developers on feasibility
studies to build a more welcoming, diverse, and inclusive city. $15,000 in grant funds will help our
knowledgeable team provide five feasibility studies to local nonprofit developers from when the grant is
awarded through the 2023-2024 fiscal year, We can encourage affordable and workforce housing projects
by leveraging our experience, professional working relationships and community reputation. These efforts
will ultimately support those who traditionally have been relocated or unable to live here due to rising
housing costs. Our team of architects is a knowledgeable resource and able to provide a thorough analysis
of the opportunities, challenges, and potential solutions for these impactful projects.
We look forward to helping to make our San Luis Obispo a fairer and more stable place for all.
A new program
Continuation of an existing program
15,000
1. $11,000 Earmarked for up to five feasibility studies at $2,200 each
2. $2,000 Program development, training, and deliverables
3. $2,000 Outreach and marketing of the program to affordable housing developers
100%
1. This proposal directly benefits groups who historically have been impacted by the high cost of housing
and cannot afford to live in the City of San Luis Obispo. 2. By working with local nonprofit developers who
are committed to building and maintaining affordable housing, we can directly target underserved groups in
need of affordable housing. 3. 250 homes could be built in the City of San Luis Obispo providing much
needed housing allowing people to work AND live in our community without having to commute from more
affordable locations in our region.
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8) Briefly describe 1-3 methods of evaluation with indicators of success for your proposal.*
I certify that the information contained in this application is, to the best of my knowledge, true and accurate;
that my business subscribes to the Human Relations Commission’s “Statement of Purpose and Bylaws” which
creates an environment within the City in which all persons can enjoy equal rights and opportunities regardless
of race, religion, sex, national origin, sexual orientation, age, physical, mental or economic status; and that this
application is submitted with the full knowledge and endorsement of the business and that I am authorized
submit the application on behalf of the business.
Signature *
Date *
Please include the following attachments. If these are not included, it will be considered as incomplete
application and will not be reviewed.
1. The Business Proposal/Plan (max 3 pages)*
2. Summary of P&L/Financials (max 1 page)*
3. Diversity, Equity, & Inclusion Statement (1-3 paragraphs)*
1. Five nonprofit developers using the feasibility study for site locations in the City of San Luis Obispo,
potentially leading to 250 new affordable homes built within the City.
2. Three sets of affordable housing plans submitted the City of San Luis Obispo for review and approval
directly due to feasibility study.
Signature
3/31/2023
Attachments
2023 DEI BUSINESS GRANT PROPOSAL_TEN OVER STUDIO.pdf 98.67KB
2022 P&L summary.pdf 168.73KB
2023 DIVERSITY EQUITY & INCLUSION STATEMENT_TEN OVER
STUDIO.pdf 108.96KB
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Ten Over Studio, Inc.
805.541.1010
539 Marsh Street
San Luis Obispo, CA
info@tenoverstudio.com
tenoverstudio.com
Page 1 of 3
CITY OF SAN LUIS OBISPO DEI BUSINESS GRANT PROPOAL
2023-24
THE BUSINESS PROPOSAL/PLAN (MAX 3 PG)
TEN OVER STUDIO will support The City of San Luis Obispo’s Diversity, Equity and Inclusion efforts by
conducting feasibility studies focused on affordable and workforce housing for local nonprofit developers.
Our team has extensive knowledge and experience in providing housing feasibility studies and is a valuable
resource that many developers may not be aware of. Due to limited internal resources our team has not
been able to meet the feasibility study demand. With additional financial support of this service, we can
make more of an impact on the effort to build more affordable housing and support the City of San Luis
Obispo’s 2021-2023 Major City Goals. We are directly supporting the City’s Housing and Homelessness goal
of expanding the housing options for all, continuing to facilitate the production of housing, including the
necessary supporting infrastructure, with an emphasis on affordable and workforce housing through this
grant opportunity. This ties everything into the Office of Diversity’s work in advancing San Luis Obispo’s
effort to be a more inclusive and equitable community and we believe we have the perfect team to help
achieve this.
TEN OVER is an innovative, experienced, and award-winning architecture firm providing the highest levels of
design and customer service. We offer full architectural, landscape, interiors and media services with
thoughtful, honest advice, and an emphasis on environmentally sensitive design. TEN OVER started in 2014
as a local architecture firm with a simple mission; leave the world better than we found it. Everything we
do is centered around making the world a better place. Utilizing our skills, experience, and passion, we
create places and spaces that connect people with each other and with their surroundings. We feel very
fortunate to live and work in beautiful parts of the world and have the opportunity help our clients meet
their needs and fulfill their dreams while leaving a minimal environmental footprint. Part of our dream is to
help make the place we call home a more equitable and welcoming community for all.
To gain this knowledge, we listen intently to our client's needs, goals, and priorities. As an industry leader
and group of community members, we see the lack of diverse housing for those who cannot afford to work
and live here in San Luis Obispo. As a small local architecture firm we can pivot quickly and focus on what
is needed. Our team has extensive experience in designing affordable housing projects such as Bridge
Street Mixed-Use, Toscano Inclusionary Housing, Victoria Mixed-Use, Bishop Street Studios and the Iron
Works Apartments. These are all projects located in San Luis Obispo. Our team takes into account the
demographics and groups seeking to fill the affordable housing market and helps align a beautiful and
welcoming design that feels like home.
According to the United States Census Bureau, as of 2020, the race and ethnicity of the City is
predominately white with 76% of the population identifying as white,. non-Hispanic. The next largest ethnic
group is Hispanic or Latino, comprising about 16% of the population. Asian, Black, and Native American
residents make up a smaller 8% of the 48,892 city’s population. San Luis Obispo has a relatively high cost of
living, with the median home price in the city hovering around $800,000 while the median income averages
near $62,000. There is also a significant rental market in the city, with roughly 60% of residents renting
their homes rather than owning them. Traditionally, those working in the City of San Luis Obispo who are
struggling or not able to find local affordable housing are the backbone to our workforce economy and are
forced to commute from outside of our City and County. The Regional Economic Action Coalition (REACH) for
the Central Coast, has noted that there’s an alarming number of residents on the Central Coast that are
struggling to get by, losing hope in the American Dream, and likely to leave the Central Coast due to the lack
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Ten Over Studio, Inc.
805.541.1010
539 Marsh Street
San Luis Obispo, CA
info@tenoverstudio.com
tenoverstudio.com
Page 2 of 3
of workforce housing available. There’s a well-known sentiment in the area that housing is unfordable, but
studies show that underserved groups are especially vulnerable leading to a less diverse and welcoming
community. The most recent Housing Opportunity Index by the National Association of Home Builders’
shows that only about 20% of homes in San Luis Obispo County are affordable for a family earning the
median household income. That makes the Central Coast the nation’s 8th-least affordable region. Gleaned
from the same survey report by REACH, over 50% of all middle-class residents, 63% of Latinx and 83% of
African Americans are likely to leave the Central Coast which will in turn lead to a less diverse community.
TEN OVER wants to help create a more equitable and inclusive homebase here in San Luis Obispo.
A feasibility study can help encourage more affordable housing projects in the City of San Luis Obispo by
providing an objective assessment of the viability of projects. Additionally, by providing feasibility studies to
nonprofits who already have a goal of creating affordable housing will help make a bigger and faster impact
for our city. Our team at TEN OVER has established working relationships with the nonprofit
developer/builders in the area including People’s Self-Help Housing and Housing Authority San Luis Obispo
(HASLO). Our goal is to provide these nonprofit groups and others with a streamlined roadmap for success
by identifying and analyzing suitable properties for the greatest number of housing units. We will also
design homes and developments that complement the neighborhood, obtaining permits and approvals, and
managing the construction of these affordable housing projects.
Feasibility studies help identify potential sites by evaluating the availability of land, zoning regulations, and
other factors that might affect the suitability of a site for affordable housing. These studies also assess the
demand for affordable housing in the city by analyzing demographic data, housing trends, and other factors.
The study can provide an estimate of the number of units needed to meet the demand and help determine
the optimal size and type of affordable housing projects. The study can also assess the costs of
construction, environmental impact and long-term maintenance and operations of affordable housing
projects. The information from a feasibility study will help to determine the most cost-effective approach. A
feasibility study can also identify potential obstacles to the development of affordable housing projects in
the city, such as regulatory barriers, community opposition, or environmental issues. The study can also
suggest ways to mitigate or overcome these obstacles.
Our team of experts can successfully provide feasibility studies by focusing on four primary steps:
1. Identifying an appropriate parcel within the city
2. Research lot configuration, zoning ordinances and any other regulatory requirements
3. Establish allowable density, required parking and any other required programs
4. Draft a site plan illustrating potential project build-out
If TEN OVER is able to provide five feasibility studies to local nonprofit developers that focus on building
affordable and workforce housing in the City of San Luis Obispo, this may result in an increase in affordable
and workforce housing of up to 250 affordable housing units within the next 3-5 years. This grant has the
potential to make a drastic difference in hundreds of people’s lives while decreasing the number of vehicle
miles traveled throughout our City.
To help ensure that we successfully use the grant funds, it will be imperative to market these feasibility
studies. Marketing efforts will focus on direct relationship client meetings and local newsletters. Promotion
in local newsletters will include our own TEN OVER marketing newsletter, a newsletter with REACH and
content provided to the nonprofit developers for their own direct communication efforts. These should be
free of charge, however up to 12 hours of billable time will be dedicated to our in-house Marketing Manager.
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Ten Over Studio, Inc.
805.541.1010
539 Marsh Street
San Luis Obispo, CA
info@tenoverstudio.com
tenoverstudio.com
Page 3 of 3
Outside of the feasibility studies and marketing, we have an amazing team of folks who will touch and
support this program from the operations of the program to increased training on feasibility studies. The
billable time put into this will be $2,000.
Marketing Manager Content Creation & Billable Time $1,100
SLO Chamber of Commerce Monthly E-Blast Email $175
Business Development/marketing incidentals
$725_______________________________________________________________________
Total marketing spend $2,000
Program development, training, and deliverables $2,000
Five feasibility studies $11,000
Total grant request $15,000
Using our design experience and local knowledge, TEN OVER STUDIO would like to support the City of San
Luis Obispo with their effort to increase Diversity, Equity, and Inclusion locally. This grant will allow our
team to build out a more robust affordable and workforce housing feasibility study program working with
local nonprofit developers to realize The City of San Luis Obispo’s goals of making San Luis Obispo a more
welcoming and inclusive place for all community members. The financial support to local businesses like
TEN OVER will help promote the economic and social well-being of community members.
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TOTAL
Ordinary Income/Expense
Income
Invoiced Services 6,516,089.62
Lost Income -57,771.51
Client Reimbursables Income 202,429.96
In house Service 4,396.14
Subcontracted Income 1,169,562.70
Total Income 7,834,706.91
Cost of Goods Sold 3,687,507.23
Gross Profit 4,147,199.68
Expense
Wages, Benefits and Staff 1,853,239.08
Automobiles 27,239.47
Business Development 262,429.10
Computers & Technology 312,478.14
Donations 6,878.00
Dues, Memberships,Subscriptions 6,941.20
Employee Appreciation 71,628.64
Employee Education 92,674.40
Equipment & Small Fixtures 32,894.86
Facilities
Rent 398,913.81
Repairs & Maintenance 33,878.34
Utilities 53,305.86
Total Facilities 486,098.01
Fees & Interest 5,978.57
Insurance 51,970.14
Licensure & Fees 14,669.29
Postage & Shipping 540.52
Professional Fees 94,640.68
Supplies 14,087.52
Taxes 115,988.24
Total Expense 3,450,375.86
Net Ordinary Income 696,823.82
Other Income/Expense
Other Income 42,484.35
Other Expense 171,435.02
Net Other Income -128,950.67
Net Income 567,873.15
2:07 PM Ten Over Studio, Inc.
03/27/23 Profit & Loss
Accrual Basis January through December 2022
Page 1
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DIVERSITY EQUITY INCLUSION SLO BUSINESS GRANT 22-23
THIS AGREEMENT, dated ___________________ for the convenience of the parties hereto, is
between the City of San Luis Obispo, a chartered municipal corporation (referred to herein as
CITY), and Texture (referred to herein as GRANTEE).
WITNESSETH:
WHEREAS, GRANTEE has requested CITY to contribute to the product inventory as submitted
in its application to the CITY on March 31, 2023.
WHEREAS, the Services will be available to residents of the City, thereby serving both a public
and municipal purpose.
NOW, THEREFORE, CITY and GRANTEE for and in consideration of the mutual benefits,
promises, and agreements set forth herein, do agree as follows:
1. GRANTEE will make its Services, as described in its application (the “Application”),
incorporated by reference and attached as Exhibit A, available to City residents from July 1,
2023 to June 30, 2024.
2. GRANTEE will provide CITY with a mid-year report, due January 10, 2024, and final
program report, due July 10, 2024, summarizing administrative, financial, and client Service
activities. Said reports shall be in the form of “Exhibit B,” attached hereto.
3. GRANTEE and all its agents, representatives, or participants in any manner in the
performance of its obligations and duties hereunder shall be employees or volunteers of
GRANTEE. They shall not, for any purpose, be considered employees or agents of the CITY.
4. GRANTEE agrees to hold CITY harmless and to defend CITY against, from, and in any
claim, action, proceeding, or hearing wherein there is an allegation charging liability of the
part of the CITY as a result of any act or omission, negligent, or otherwise, by GRANTEE.
5. CITY agrees to pay the GRANTEE a one-time only grant, in the sum of $12,000, to be used
for the Services as described in the Application. The grant will be paid in one installment
when a signed contract is received.
6. The Department Head- Administration may terminate this agreement at his sole discretion,
after a public hearing and upon ten (10) days written notice to GRANTEE. Said termination
shall be effective thirty (30) after CITY mails notice of termination of agreement to
GRANTEE. Any funds not paid pursuant to paragraph 5 above shall revert to CITY upon
said termination.
7. GRANTEE shall complete the five-hour Small Business Development Center (SBDC) course
within 30 business days of fund disbursement. Proof of completion shall be provided to
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CITY. If GRANTEE fails to provide timely proof of completion, CITY reserves the right to
pursue return of the awarded funds in civil action.
8. GRANTEE hereby certifies and agrees that it will comply with the Human Relations
Commission “Bylaws,” which creates an environment within the City in which all persons
can enjoy equal rights and opportunities regardless of race, religion, sex, national origin,
sexual orientation, age, physical, mental, or economic status.
9. For purposes of notice under this agreement, all notices shall be considered effective upon
being sent by certified mail to the following addresses:
CITY:
City of San Luis Obispo
919 Palm Street
San Luis Obispo, CA 93401
Attn: Greg Hermann, Assistant City Manager
GRANTEE:
Texture
474 Marsh St
San Luis Obispo, CA 93401
Attn: Courtney Haile
hello@racemattersslo.org
IN WITNESS WHEREOF, the parties have executed this agreement by their proper officers duly
authorized:
GRANTEE
By: _______________________________________
Courtney Haile, Executive Director
CITY OF SAN LUIS OBISPO, A MUNICIPAL CORPORATION
By: _______________________________________
Greg Hermann, Assistant City Manager
APPROVED AS TOFORM:
By: ________________________________________
Christine Dietrick, City Attorney
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HUMAN RELATIONS COMMISSION
Diversity, Equity, & Inclusion SLO Business Grant:
2023-24 DEI SLO Business Grant Application
The funding and grant application will support initiatives to diversify the local economy and
shall be accessible to anyone. All proposals must be inclusive of all individuals and
communities.
BUSINESS NAME
PROJECT/PROGRAM NAME
DATE BUSINESS ESTABLISHED
BUSINESS LICENSE NUMBER
WEBSITE
Address
*If you are not currently a business, you must be willing to participate in 5 hours of one-on-one coaching with
the Small Business Development Center and secure a business license.
(This person will receive notifications regarding grant decisions, contract execution, and reporting requirements)
BUSINESS CONTACT *
PHONE
E-MAIL ADDRESS *
BUSINESS INFORMATION
Texture
Retail + Admin Support
2/8/2023
119508
www.racemattersslo.org - Texture page forthcoming
City
SAN LUIS OBISPO
State / Province / Region
California
Postal / Zip Code
93401-3801
Country
United States
Street Address
474 Marsh Street
Address Line 2
A & B
Yes No
CONTACT INFORMATION
Courtney Haile
(415) 264-8641
hello@racemattersslo.org
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WHO PREPARED THIS APPLICATION (if different than above)
PHONE
1) Which of the below best describes your business proposal reflected in this application *
2) Provide an executive summary of the proposal (Max 200 words)*
3) Is this proposal for:*
4) Requested Amount *
5) Itemized breakdown of requested amount (e.g., products or services purchased, hours subsidized, etc.):
6) What percentage of the funding needed will this grant cover?*
7) How will this proposal benefit underrepresented and/or underserved communities in the City of SLO?*
GRANT REQUEST INFORMATION
Service
Product
Experience
Promotion
Other Seeking funds for retail inventory and staffing, for personal services business.
Texture salon and boutique is managed by R.A.C.E. Matters SLO County and housed in the larger Texture
multi use space. The goal of the business is to provide Black hair care services and to sell Black-owned,
made, and centered products – expanding services and access for Black community members in particular
while also providing programs for the larger BIPOC community and education for all. The first year of rent
and utilities, plus one time costs of decor, renovations, and salon fixtures are covered by other grants and/or
sponsorships. Sales goals for the first year are for revenue to break even with ongoing costs to sustain the
Texture Salon & Boutique.
The services provided are 1)Station rental for stylists who specialize in textured hair 2) Services for
community members with textured hair. 3) Retail rental to Black-owned artisans ( consignment) 4) Meeting
space rental for community organizations. The retail products for sale will include beauty supply products,
books, jewelry, accessories, and art. Beyond just offering hair services, Texture is an intentionally designed
multi-use space and hub for R.A.C.E Matters operations, programs, and special events.
A new program
Continuation of an existing program
25,000
*$12,000 for the purchase of inventory, purchased throughout the course of the first year, including but not
limited to: beauty supply products, culturally affirming and educational books, Black-owned and and made
jewelry, accessories, art, and self-care products.
*$13,000 towards administrative support position which will include operations support, communications and
marketing support including social media management, and customer service (remaining cost of position
covered by other grants obtained by R.A.C.E. Matters).
Approximately 60%
This proposal specifically benefits the underrepresented and underserved community that identifies as Black
or African American by providing culturally affirming products and services. The Texture space in its entirety
will feature rotating art by the local BIPOC artists, and events that cultivate a welcoming space for
underrepresented folks.
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8) Briefly describe 1-3 methods of evaluation with indicators of success for your proposal.*
I certify that the information contained in this application is, to the best of my knowledge, true and accurate;
that my business subscribes to the Human Relations Commission’s “Statement of Purpose and Bylaws” which
creates an environment within the City in which all persons can enjoy equal rights and opportunities regardless
of race, religion, sex, national origin, sexual orientation, age, physical, mental or economic status; and that this
application is submitted with the full knowledge and endorsement of the business and that I am authorized
submit the application on behalf of the business.
Signature *
Date *
Please include the following attachments. If these are not included, it will be considered as incomplete
application and will not be reviewed.
1. The Business Proposal/Plan (max 3 pages)*
2. Summary of P&L/Financials (max 1 page)*
3. Diversity, Equity, & Inclusion Statement (1-3 paragraphs)*
2 stylist stations booked, 3-4 days a week each >> evaluated by number of stylists and frequency of their
chair rental
Strong inventory sales that match projection >> evaluated by sales records
Qualitative data from community members >> evaluated with surveys
Signature
3/31/2023
Attachments
RM_Texture_BusinessPlan.docx 56.56KB
Projected_P&L_Texture_ DEI_2023.xlsx 38.67KB
RM_DiversityStatement .docx 14.1KB
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TEXTURE- Business Plan
General Company Description
Texture is a multi use space, salon, and boutique managed by the non-profit corporation
R.A.C.E. Matters SLO County.The goal of the business is to provide Black hair care services,
and to sell unique Black-owned, made, and centered products, ultimately expanding
services and access for Black community members in particular. Texture embodies
R.A.C.E. Matters’ mission to amplify Black voices through artistic, cultural, educational, and
social experiences.
Sales goals
The first year of rent and utilities, plus one time costs of decor, renovations, and salon fixtures
are covered by other grants and/or sponsorships and a robust fundraising campaign is still
underway. Sales goals for Texture’s first year (until May 2024) are to at least break even. See
projected profit and loss spreadsheet.
Products, Services, Advantages
The services provided are 1) Station rental for stylists who specialize in textured hair 2)
Personal hair services for community members with textured hair. 3) Retail space rental, ie:
consignment. The products provided are 1) Black owned or made retail including but not
limited to beauty supply products, books, jewelry, accessories, and art. 2) Facility rental to
other community organizations for Diversity, Equity, Inclusion, and Justice related workshops
and/or meetings.
There are no salons in SLO that service Black hair, and very few Black-owned brick and
mortar businesses that provide a sense of place, along with chic and stylish Afrocentric
products. While only 2.3% of people in the city and county identify as Black or African
American and 5.5% identify as 2 or more races – through retail sales, facility rental, and
special events, Texture provides an opportunity for the larger community to support services
and visible space for the historically minoritized Black community.
Marketing
R.A.C.E. Matters has approximately 10,000 followers across social media platforms and enjoys
fruitful collaboration with Diversity Coalition of SLO County, San Luis Obispo Museum of Art,
San Luis Obispo International Film Festival, Cal Poly Office of University Diversity and
Inclusion, Cal Poly Black Faculty and Staff Association, among others. We plan to leverage the
prominence of R.A.C.E. Matters while also reaching out to Black communities in Northern
Santa Barbara county. Texture also operates as a community space and hub for R.A.C.E.
Matters’ programs, and therefore donors who wish to support R.A.C.E. Matters, space for the
Black community, and corporations who wish to attract and retain more diversity in the area
would do well to support the project.
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Customers
Our salon customers are primarily Black people, especially women and children, as well as
multiracial families. They are in San Luis Obispo and Northern Santa Barbara Counties. Non-
Black people with tightly curled or textured hair may also be potential customers.
Potential retail customers include the entire community of R.A.C.E. Matters supporters who
have enjoyed our events and content since 2016. We plan to leverage events such as our
annual Belonging series, monthly art after dark gatherings, and host the majority of R.A.C.E.
Matters programs in the Texture space to attract customers.
Retail rental (Consignment) tenants include Belle Noire Accessories out of the Bay Area,
along with a network of other vendors.
Workshop/Meeting rental potential tenants include Diversity Coalition SLO County, Cultural
Creations, AAPI SLO, and other community organizations.
Pricing
Prices for hair services will be set by stylists.
Prices for retail sales will be set in comparison with other similar businesses (ie: non-profit gift
shops).
Prices for retail space rental (consignment) will be set in comparison with consignment
models in similar markets, and space rental for organizations to rent space for
workshops or meetings will also be set competitively and with equity top of mind.
Projected sales estimates
See projected profit and loss spreadsheet.
Operational Plan
Location: We have a year to year lease in San Luis Obispo at 474 Marsh Street A&B
Licensing and Permits: We’ve obtained our business license, salon establishment license,
our minor electrical and tenant improvements have cleared all city agencies and we are
finalizing our minor electrical permitting on Monday, April 3rd.
Suppliers
● We have relationships with visiting stylists throughout California, including Caprisha
Daniels who has serviced San Luis Obispo for a year with facilitation by R.A.C.E.
Matters.
● We have relationships with local and California-based vendors of Black-owned products,
including Belle Noire Accessorsories, as a result of R.A.C.E. Matters’ Belonging Block
parties.
● We’ve identified contemporary Black authors such as Chrissy King, Rachel Cargle,
Damon Young, games such as Culturetags, and more.
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Management and Organization
Texture is a non-profit corporation conducting commercial operations. Executive Director
Courtney Haile will devote.25 FTE to the ongoing management of Texture and is currently
finalizing the administrative support position that will require experience in retail, customer
service, administrative or office management experience, and social media management
content creation – with lived experience reflective of the community served highly preferred.
Other grants have been obtained by R.A.C.E. Matters to fund the administrative support
position.
Financial Statement
Texture is supported by $56,000 in grants and sponsorships, a second phase of our capital
fundraising campaign kicks off April 29th, and Texture- specific fundraising efforts on behalf of
R.A.C.E. Matters will continue.
The first year of Texture’s operations are considered a proof of concept with a goal of “breaking
even” when balancing revenue and expenses. Funding for the purchase of inventory would
allow profits from our first lot of inventory to fund future orders. At the close of year one
R.A.C.E. Matters will assess pricing, revenue streams, and ongoing donor support, making
adjustments if needed.
See RM financial statement.
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By engaging the public through the creation of Black-centered social spaces,
cultural and arts events that center Black creative expressions, and racial justice
educational programming, R.A.C.E. Matters has emerged as a publicly recognized
local leader in matters of racial justice. The organization has courageously
pushed conversation and action around Diversity, Equity and Inclusion forward
with three essential programmatic elements:
We organize a variety of social and cultural events for and centered around the
local Black community, helping to build ties among local Black residents, families,
and businesses, and contributing to the fostering of Black culture locally.
We organize an extensive range of arts events that engage our local community
with the works of Black artists as well as Black-focused works. From visual arts
programs to performing arts events to films--including two films that we have
produced as well as other films that we have screened for the local community --
our programs utilize an expansive array of media to uplift and amplify the voices
of underrepresented Black and other POC populations. These events and
programs reflect our belief in the necessity of art to the cultivation of human
belonging, the empowerment of underserved and underrepresented communities,
and the envisioning of a more just and equitable world.
We organize community dialogues, panel discussions, workshops, and trainings
that contribute to a broader culture of racial justice within our community. Our
educational programming has ranged widely, from racial justice-oriented yoga
workshops, to educational workshops on White privilege, a panel and forum
focused on the subject of cultural appropriation, webinars devoted to the racial
dimensions of the COVID-19 crisis locally and the challenges and possibilities of
homeschooling children of color in the pandemic.
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DIVERSITY EQUITY INCLUSION SLO BUSINESS GRANT 22-23
THIS AGREEMENT, dated ___________________ for the convenience of the parties hereto, is
between the City of San Luis Obispo, a chartered municipal corporation (referred to herein as
CITY), and Twig & Arrow Salon (referred to herein as GRANTEE).
WITNESSETH:
WHEREAS, GRANTEE has requested CITY to contribute to Diversity and Inclusion program as
submitted in its application to the CITY on March 31, 2023.
WHEREAS, the Services will be available to residents of the City, thereby serving both a public
and municipal purpose.
NOW, THEREFORE, CITY and GRANTEE for and in consideration of the mutual benefits,
promises, and agreements set forth herein, do agree as follows:
1. GRANTEE will make its Services, as described in its application (the “Application”),
incorporated by reference and attached as Exhibit A, available to City residents from July 1,
2023 to June 30, 2024.
2. GRANTEE will provide CITY with a mid-year report, due January 10, 2024, and final
program report, due July 10, 2024, summarizing administrative, financial, and client Service
activities. Said reports shall be in the form of “Exhibit B,” attached hereto.
3. GRANTEE and all its agents, representatives, or participants in any manner in the
performance of its obligations and duties hereunder shall be employees or volunteers of
GRANTEE. They shall not, for any purpose, be considered employees or agents of the CITY.
4. GRANTEE agrees to hold CITY harmless and to defend CITY against, from, and in any
claim, action, proceeding, or hearing wherein there is an allegation charging liability of the
part of the CITY as a result of any act or omission, negligent, or otherwise, by GRANTEE.
5. CITY agrees to pay the GRANTEE a one-time only grant, in the sum of $12,500, to be used
for the Services as described in the Application. The grant will be paid in one installment
when a signed contract is received.
6. The Department Head- Administration may terminate this agreement at his sole discretion,
after a public hearing and upon ten (10) days written notice to GRANTEE. Said termination
shall be effective thirty (30) after CITY mails notice of termination of agreement to
GRANTEE. Any funds not paid pursuant to paragraph 5 above shall revert to CITY upon
said termination.
7. GRANTEE hereby certifies and agrees that it will comply with the Human Relations
Commission “Bylaws,” which creates an environment within the City in which all persons
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can enjoy equal rights and opportunities regardless of race, religion, sex, national origin,
sexual orientation, age, physical, mental, or economic status.
8. For purposes of notice under this agreement, all notices shall be considered effective upon
being sent by certified mail to the following addresses:
CITY:
City of San Luis Obispo
919 Palm Street
San Luis Obispo, CA 93401
Attn: Greg Hermann, Assistant City Manager
GRANTEE:
Twig & Arrow Salon
712 Marsh St
San Luis Obispo, CA 93401
Attn: Amanda Miller
amanda@twigandarrowsalon.com
IN WITNESS WHEREOF, the parties have executed this agreement by their proper officers duly
authorized:
GRANTEE
By: _______________________________________
Amanda Miller, Owner
CITY OF SAN LUIS OBISPO, A MUNICIPAL CORPORATION
By: _______________________________________
Greg Hermann, Assistant City Manager
APPROVED AS TOFORM:
By: ________________________________________
Christine Dietrick, City Attorney
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HUMAN RELATIONS COMMISSION
Diversity, Equity, & Inclusion SLO Business Grant:
2023-24 DEI SLO Business Grant Application
The funding and grant application will support initiatives to diversify the local economy and
shall be accessible to anyone. All proposals must be inclusive of all individuals and
communities.
BUSINESS NAME
PROJECT/PROGRAM NAME
DATE BUSINESS ESTABLISHED
BUSINESS LICENSE NUMBER
WEBSITE
Address
*If you are not currently a business, you must be willing to participate in 5 hours of one-on-one coaching with
the Small Business Development Center and secure a business license.
(This person will receive notifications regarding grant decisions, contract execution, and reporting requirements)
BUSINESS CONTACT *
PHONE
E-MAIL ADDRESS *
BUSINESS INFORMATION
Twig & Arrow Salon
Twig & Arrow Salon Diversity & Inclusion
2/1/2017
114025
www.twigandarrowsalon.com
City
San Luis Obispo
State / Province / Region
Ca
Postal / Zip Code
93401
Country
United States
Street Address
712 Marsh Street
Address Line 2
Yes No
CONTACT INFORMATION
Amanda Miller
8056984557
amanda@twigandarrowsalon.com
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WHO PREPARED THIS APPLICATION (if different than above)
PHONE
1) Which of the below best describes your business proposal reflected in this application *
2) Provide an executive summary of the proposal (Max 200 words)*
3) Is this proposal for:*
4) Requested Amount *
5) Itemized breakdown of requested amount (e.g., products or services purchased, hours subsidized, etc.):
6) What percentage of the funding needed will this grant cover?*
7) How will this proposal benefit underrepresented and/or underserved communities in the City of SLO?*
8) Briefly describe 1-3 methods of evaluation with indicators of success for your proposal.*
I certify that the information contained in this application is, to the best of my knowledge, true and accurate;
that my business subscribes to the Human Relations Commission’s “Statement of Purpose and Bylaws” which
creates an environment within the City in which all persons can enjoy equal rights and opportunities regardless
of race, religion, sex, national origin, sexual orientation, age, physical, mental or economic status; and that this
application is submitted with the full knowledge and endorsement of the business and that I am authorized
submit the application on behalf of the business.
GRANT REQUEST INFORMATION
Service
Product
Experience
Promotion
Other
This grant will be used for furthering the education and training of our entire staff on many types of diverse
and multi cultural hair and makeup types, styles and colors that we believe is an area truly lacking on the
central coast. It will allow us to bring in educators and put on classes for our staff. We strive to be able to
provide the absolute best services and experience to every single person that walks through our doors from
an all walks of life.
A new program
Continuation of an existing program
15,000
Class #1 $7500
Class #2 $5000
Hair Product for Multi Cultural Hair $2500
85
This will give a large underrepresented part of our community a truly great place to come and get their hair
and makeup done by and amazing and welcoming staff that will be trained to properly take care of their
needs and give them a great experience at the same time. I believe that a large portion of this community
goes out of our area to get these services done
We will be able to track the specific services provided through our POS system. That will allow us to know
how many clients come in for the new services and how many new people we are reaching.
Signature
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Signature *
Date *
Please include the following attachments. If these are not included, it will be considered as incomplete
application and will not be reviewed.
1. The Business Proposal/Plan (max 3 pages)*
2. Summary of P&L/Financials (max 1 page)*
3. Diversity, Equity, & Inclusion Statement (1-3 paragraphs)*
3/31/2023
Attachments
Twig Diversity Proposal copy.docx 15.09KB
P&L copy.xlsx 9.65KB
Diversity^J equity ^0 inclusion copy copy.docx 12.68KB
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Twig & Arrow’s dedication to diversity, equality, and inclusion are long-running
components of our company and values.
Twig & Arrow is committed to equal employment principles. We strive to find ways to
attract, develop, and retain the talent necessary to meet our business objectives and
goals, and to recruit and employ highly qualified individuals representing the diverse
communities in which we live.
Twig & Arrow provides equal employment opportunities to all employees and applicants
for employment without regard to race, creed, color, religion, gender, sex, marital status,
sexual orientation, national origin, age, physical or mental disability, genetic
predisposition or carrier status, military status, veteran status and any other
classification protected by law.
Twig & Arrow strives to provide the best hair and brow care possible for all, without
regard to race, creed, color, religion, gender, sex, marital status, sexual orientation,
national origin, age, physical or mental disability, genetic predisposition or carrier status,
military status, veteran status and any other classification protected by law.
Diversity and equality remain key guideposts across the company, embraced by
management and ownership.
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Twig & Arrow Salon Business Proposal for Diversity and Inclusion
At Twig & Arrow we strive to provide the best hair, brow, and makeup services possible
for all, without regard to race, creed, color, religion, gender, sex, marital status, sexual
orientation, national origin, age, physical or mental disability, genetic predisposition or
carrier status, military status, veteran status and any other classification protected by
law.
This grant will be used to provide education and training for our staff to better serve a
part of our community that we believe is underserved. We will bring in educators to
work with our staff directly to give them the very best skills and practices required to
serve our community.
We will also work to market our services to the underserved community by working on
our social media presence targeting the new services we wish to provide. As well as
providing a discount to new customers to make it easier for them to come in our doors
for an incredible experience.
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Twig & Arrow Salon
Profit & Loss Statement
Feb-23
Income
Service 42,022.00$
Product 4,426.00$
Booth Rent 3,100.00$
Total 49,548.00$
Expense
Rent 9,175.00$
Color 5,326.03$
Uilities 1,883.16$
Marketing 500.00$
Accounting 500.00$
Misc 500.00$
Payroll 31,296.86$
Total 49,181.05$
Profit 366.95$
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