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Home My WebLink About11-08-2023 PCC Agenda Packet Promotional Coordinating Committee AGENDA Wednesday, November 8, 2023, 5:30 p.m. City Hall, 990 Palm Street, San Luis Obispo The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be supported at this time. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Welch will call the Regular Meeting of the Promotional Coordinating Committee to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.CONSENT 3.a MINUTES OF THE REGULAR MEETING ON OCTOBER 11, 2023 5 3.b 2023-24 COMMUNITY PROMOTION BUDGET REPORT 9 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 11 3.d SLO CHAMBER GUEST SERVICES REPORT 13 3.e SLO CHAMBER GRANT SUPPORT REPORT 15 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 17 4.PRESENTATIONS 4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE Representative from the SLO Chamber will present the report for the public relations activities that occurred over the past month. 4.b SUPPORT LOCAL QUARTERLY REPORT 19 Representatives from Verdin will present the first quarter report for the Support Local marketing activities and an update on the next quarter activities. 4.c PUBLIC ART PROMOTION PROGRAM REPORT 21 Representatives from Verdin will present the Public Art Promotion activities for the quarter and full program. 5.BUSINESS ITEMS 5.a BUY LOCAL & EAT LOCAL BONUS PROGRAM PLANS Staff will present this year's Buy Local Bonus and Eat Local Bonus program plans for review and input. 6.PCC LIAISON REPORTS AND COMMUNICATION 6.a GIA LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Meeting Minutes: OCTOBER 11, 2023 27 6.d TOURISM PROGRAM UPDATE – Staff Report 7.ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for December 13, 2023 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Promotional Coordinating Committee are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor- and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl erk Page 4 of 31 1 Promotional Coordinating Committee Minutes October 11, 2023, 5:30 p.m. City Hall, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member Maureen Forsberg, Committee Member Clint Pearce, Committee Member John Thomas, Vice Chair Lori Lerian, and Chair Samantha Welch PCC Members Absent: Committee Member Anni Wang, and Committee Member Robin Wolf City Staff Present: Tourism Manager Molly Cano, Tourism Analyst Jacqui Clark- Charlesworth, City Clerk Teresa Purrington _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on October 11, 2023, at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Welch. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Vice Chair Lerian Second By Committee Member Forsberg To approve the Consent Items 3a through 3f. Ayes (5): Committee Member Forsberg, Committee Member Pearce, Committee Member Thomas, Vice Chair Lerian, and Chair Welch Absent (2): Committee Member Wang, and Committee Member Wolf CARRIED (5 to 0) Page 5 of 31 2 3.a MINUTES OF THE REGULAR MEETING ON SEPTEMBER 13, 2023 3.b 2023-24 COMMUNITY PROMOTION BUDGET REPORT 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 3.d SLO CHAMBER GUEST SERVICES REPORT 3.e SLO CHAMBER GIA SUPPORT REPORT 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 4. PRESENTATIONS 4.a PUBLIC RELATIONS, GIA SUPPORT, AND VISITOR SERVICES QUARTERLY REPORT Jim Dantona and Hollie West provided an overview of the Public Relations, GIA Support, and Visitor Services Quarterly Report. Dantona pointed out that significant decreases in certain numbers were due to more accurate tracking. Public Comment: None --End of Public Comment-- No action taken on this item. 5. BUSINESS ITEMS 5.a FY 23-24 CACP GRANT AWARDS The Committee reviewed the subcommittee recommendation s for the FY 23-24 Cultural Arts & Community Promotions grants. Public Comment Patty Thayer, SLO Repertory Theatre -- End Public Comment-- Motion By Committee Member Pearce Second By Committee Member Forsberg To approve the Subcommittee recommendations as presented. Liaison assignments were made. 5.b LUNAR NEW YEAR ACTIVATION Page 6 of 31 3 Tourism Manager Molly Cano provided an overview of the program proposal which included a Palm Street Block Party partly in celebration of the 150th anniversary of the Ah Louis Store. The program would be funded by Economic Development MCG work with additional City support for logistics. Public Comment: None --End of Public Comment— The PCC provided consensus support for the program proposal for staff to move forward with planning. 5.c ARTOBER PROGRAM UPDATE Tourism Analyst Jacqui Clark-Charlesworth provided a status update on the ARTober program. Public Comment: None --End of Public Comment-- No action taken on this item. 6. PCC LIAISON REPORTS AND COMMUNICATION 6.a GIA LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Meeting Minutes: September 13 and 27, 2023 Committee Member Pearce provided an update on items the TBID has been working on. 6.d TOURISM PROGRAM UPDATE – Staff Report Tourism Manager Molly Cano provided an update on the Tourism Program including status of the Economic Development & Tourism Department restructure which had resulted in Cano being offered the position of Economic Development & Tourism Manager. 7. ADJOURNMENT The meeting was adjourned at 6:54 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for November 8, 2023, at 5:30 Page 7 of 31 4 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 8 of 31 Community Promotions Budget 2023-24 Budget 2023-24 Amount Budget 411,735$ Total Budget 411,735$ Expenditure Last Updated 11/2/2023 Expenditure Allocated Committed/Expended Available Balance Contractor Grant Funding 100,000$ 40,000$ 60,000$ GIA Recipients Grant Promotional Support Contract 30,000$ 30,000$ Chamber of Commerce Community Placemaking & Recovery Projects 53,243$ 25,000$ 28,243$ Various Visitor Services Contract 121,257$ 121,257$ Chamber of Commerce Public Relations Contract 50,000$ 50,000$ Chamber of Commerce Printed Maps 7,500$ -$ 7,500$ Chamber of Commerce Support Cost 5,000$ -$ 5,000$ City Administration Administration 44,735$ 44,735$ City Administration Total 411,735$ 310,992$ 100,743$ Page 9 of 31 Page 10 of 31 Report to City of SLO – TBID and PCC Public Relations Contract October 2023 PR ACTIVITY Implementation/Proactive Work Hosted travel influencer Francesca Murray Continued planning for travel writer Tony DiSilva's upcoming visit Began planning for travel writer Erica Zazo's upcoming visit Began planning for travel writer Matthew Meltzer's upcoming visit Implemented communications/PR copy and strategy for ARTober Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Worked with Noble on the quarterly visitslo.com media center update Responsive leads Pitched "Warm Winter Escapes", "Holiday Getaways" and Professional Meetings & Events Story Idea: Sustainably Sourced" story ideas to Visit California Met with Wine Country Media team to explore potential partnerships Partnerships Began planning for Buy Local Bonus and Eat Local Bonus in partnership with the City, Verdin and Badger Branding PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF TIMEOUT The best U.S. college towns everyone should visit—even if you're not a student 21,463,021.00 $198,532.00 Cal Poly HOSTING IN PARTNERSHIP W DCI KSBY Community invited to participate in SLO's "ARTober" during Arts & Humanities Month 478,000.00 $19.77 Cultural PROACTIVE PITCHING KCBX Celebrating Arts and Humanities Month on the Central Coast 22,000.00 $1.21 Cultural PROACTIVE PITCHING KCBX Street piano sparks joy in San Luis Obispo 22,000.00 $1.21 Cultural PROACTIVE PITCHING MUSTANG NEWS Experience ARTober: A celebration of San Luis Obispo's art and culture 7,500.00 $303.57 Cultural PROACTIVE PITCHING CALIFORNIA INSIGHTS/NEWSBREAK San Luis Obispo Gears Up for ARTober: A Month-Long Celebration of Arts and Culture 2,390,000.00 $78.06 Cultural PROACTIVE PITCHING THE TRAVEL These Are The 10 Most Unique Hippie Hotels In The US 2,200,000.00 $97.51 Cultural MICHELIN GUIDE Surf Towns of the California Central Coast 3,600,000.00 $285.61 Outdoor WGN9 Outdoor Holiday Light, Art, and Music for the Entire Family 3,540,000.00 $342.50 Family TRIPS TO DISCOVER 13 Best Pumpkin Patches in California 1,030,000.00 $92.79 Outdoor CITIZEN TRIBUNE ONLINE San Luis Obispo's Brookshire Farms kicks in high gear for family fun 146,000.00 $5.13 Family TELEMEDELLIN Los 50 mejores destinos turísticos del 2023 349,000 $8.53 Cultural 52 PERFECT DAYS 9 Fun Day Trips from Ventura 28,000.00 $1.71 Cultural PASO ROBLES DAILY NEWS San Luis Obispo Symphony commences season this weekend with 'Rachmaninov Rocks'85,000.00 $6.39 Cultural PASO ROBLES DAILY NEWS Celebrate Halloween downtown San Luis Obispo 85,000.00 $6.39 Cultural MUSTANG NEWS City of San Luis Obispo to plant 40 trees in honor of Arbor Day 7,500.00 $303.57 Cultural TOTALS 16 35,453,021.00 $200,085.95 TOTAL YTD 471,548,671.00 $185,967.95 55 507,001,692.00 $386,053.90 Page 11 of 31 Page 12 of 31 Oct Sep Oct 2022 2023 2023 Asia 0% Walk-ins 5,465 6,283 6,719 Europe 44% Phone Calls 658 125 116 Australia/NZ 12% Emails & Digital 856 1,065 1,079 UK 22% N. America 13% C. America 0% Oct Sep Oct S. America 8% 2022 2023 2023 Calls 71 26 14 West Coast 19% Southwest 12% Midwest 24% Oct Sep Oct South 21% 2022 2023 2023 East Coast 25% Referrals 1,487 51 63 Northern CA 13% Central Coast 60% Oct Sep Oct Central Valley 2% 2022 2023 2023 Desert 1% Email 105 132 127 Southern CA 24% Phone Calls 425 325 281 Oct Oct Oct 2022 2023 2023 YTD Fulfilled N/A 10 VisitSLO.com 151 210 INFORMATION REQUESTS EVENTS SHARED REPORT TO CITY OF SLO - TBID & PCC GUEST SERVICES CONTRACT OCTOBER 2023 DEMOGRAPHIC SNAPSHOT International Travelers VISITOR INTERACTION CALLS TO 877-SLO-TOWN HOTEL REFERRALS HOTEL AVAILABILITY TRACKER Domestic Travelers California Travelers VISITOR CENTER ACTIVATIONS 1) Mustang Family Weekend promoting the VisitSLO.com newsletter VISITOR CENTER HIGHLIGHTS 1) Promoting and tracking ARTober Event 3) Welcomed all our local families for Downtown SLO's Trick-or-Treat Trail 2) Started the logistical planning for Buy Local and Eat Local Bonus programs Page 13 of 31 Page 14 of 31 October 2023 Grants-in-Aid and Cultural Arts &Community Promotions Marketing Support Activity Organization Event EC PR PC VC SM MTG ST HD DS RACE Matters SLO County Belonging 2023:Braiding Water X X Central Coast Shakespeare Festival Love's Labor Lost X X X Orchestra Novo Orchestra Novo Goes Hollywood,Pops ON The Sequel X SLO Symphony SLO Symphony 2023-2024 Classics Season X X X X X Festival Mozaic Mozart in the Mission X X X Hospice SLO County Light Up A Life X X X X Central Coast Roller Derby (CCRD,Inc.) Central Coast Roller Derby 2023 Home Bouts X X Downtown SLO 27th Annual Concerts in the Plaza X X X X San Luis Obispo Master Chorale Chants Encounter;Holiday Festival; All-Night Vigil X X SLO Overdose Awareness Day SLO Overdose Awareness Day X X X X Cal Poly Corporation (on behalf of Cal Poly Arts)Cal Poly Arts Jazz Series X Canzona Women's Ensemble Weaving Women's Voices Central Coast Ag Network dba City Farm SLO 3rd Annual Sheep Shearing Shindig Civic Ballet of SLO West Side Story Five Cities Diversity Coalition DBA Diversity Coalition of SLO County Women of Color Symposium Foundation of the Performing Arts Center NORTH:The Musical History Center of SLO County Opening Day at the Dallidet Saint Andrew Greek Orthodox Church San Luis Obispo Greek Festival Page 15 of 31 SLO Beaver Brigade 2nd Annual SLO County Beaver Festival SLO Climate Coalition SLO County Earth Day Fair SLO International Film Festival SLO International Film Festival SLO Museum of Art Adam Parker Smith Exhibition X SLO Repertory Theatre Beehive -The 60s Musical Black is current month,gray is past work White boxes are GIA recipients,gray boxes are CACP recipients Boxes marked with "D"indicate that recipients knew about service and declined to utilize. 23 Total;12 served to date or in progress EC-Confirmed/added event(s)in local Event Calendars, including:SLO CAL,SLO Chamber,SLO Happenings PR-Included event(s)in seasonal Press Release sent to local/regional media outlets PC-Spoke with recipient(s)via Phone Call to review/discuss promotional opportunities and answer questions VC-Prominently displayed printed promotional materials in Visitor Center;brochures,posters,etc. SM-Promoted event(s)on SLO Chamber Social Media channels via press release from recipients MTG-Met with Groups in person and offered public relations advice and support ST-Sold/are currently selling Tickets for event(s) through the Visitor Center HD -Included printed promotional material in Hotel Distribution DS -Recipient Declined Services Page 16 of 31 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 Change +/- to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,300,061$ 1,244,066$ -4.3% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,089,326$ 1,035,032$ -5.0% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,040,391$ 923,055$ -11.3%missing 4 hotels October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 986,882$ November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 772,110$ December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 630,527$ January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 526,691$ February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 718,467$ March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 805,947$ April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,057,701$ May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,444$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,147,826$ Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 10,986,373$ 3,202,153$ 2022-23 2023-24 Change +/-2022-23 2023-24 Change +/-2022-23 2023-24 Change +/- July 82.6 83.5 1.1%206.04 199.85 -3.0%170.2 166.97 -1.9% August 75.8 74 -2.4%191.58 190.04 -0.8%145.18 140.59 -3.2% September 72.7 71.2 -2.1%192.94 194.69 0.9%140.26 138.57 -1.2% October 69.6 202.21 140.73 November 62.1 185.60 115.19 December 54.2 167.13 90.6 January 50.4 136.70 68.90 February 66 157.11 103.64 March 64.1 159.05 101.91 April 74.0 188.24 141.32 May 67.5 181.38 122.36 June 74.2 206.77 153.52 Total/Average 67.76 -0.01 181.23$ -0.01 124.48$ -0.02 Updated: 11/02/2023 Occupancy ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison Page 17 of 31 Page 18 of 31 November 1,2023 City of SLO Q1 Stat Report SUPPORT LOCAL CAMPAIGN Paid media for the City of SLO during Q1 consisted of a “Back To School”social campaign that launched for September.The creative used was a :15 video ad promoting downtown as the place to buy school supplies,clothes and tech.Facebook and Instagram combined stats achieved 82,812 impressions,1,493 clicks and a 1.90%CTR.The campaign directed click trac to the blog page of the City of SLO’s website which detailed “A Student’s Guide to Downtown SLO:Back-To-School Edition”.This campaign successfully connected with community members,exceeding the benchmark CTR of 0.90%on social, and driving neary 1,500 visitors to the City of SLO’s website for more information about shopping locally during the Back-To-School season! Paid Media Channel Creative Impressions Clicks CTR VCR Social Media (FB/IG)●September:Back To School Reel 82,812 1,493 1.90%1.63% Total Campaign Summary: ●Impressions:82,812 ●Clicks:1,493 ●CTR:1.90% Page 19 of 31 Creative Micro Campaign:Back to School Page 20 of 31 November 1,2023 PCC Art Starts With StatReport PCC The “Art Starts With”social campaign has been running since February,with an emphasis on encouraging visits into the area to enjoy SLO’s public art displays.Each month has featured a dierent theme for the campaign,keeping the messaging fresh month to month.While impression totals fluctuated and were lower after May,engagement picked up quite a bit as the converting audience members were targeted to increase click trac to the website.The video completion rate also shows increasing engagement as audience attention increased over the months of the “Art Starts With”reels deployment. Paid Media Channel Creative Impressions Clicks CTR VCR Social Media (FB/IG)●Feb:Public Art Reel 33,922 254 0.73% Social Media (FB/IG)●Mar:Public Art Reel 49,262 425 0.85% Social Media (FB/IG)●April:Public Art Reel 179,497 274 0.15%0.41% Social Media (FB/IG)●May:Public Art Reel 146,068 182 0.12%0.55% Social Media (FB/IG)●June:Public Art Reel 51,385 2,051 3.99%0.79% Social Media (FB/IG)●July:Public Art Reel 74,580 2,323 3.11%0.88% Social Media (FB/IG)●Aug:Public Art Reel 58,480 1,557 2.66%0.98% Social Media (FB/IG)●Sept:Public Art Reel 62,360 1,699 2.72%0.98% Total Campaign Summary: ●Impressions:655,554 ●Clicks:8,765 ●CTR:AVG:1.79% Page 21 of 31 Organic Results ●February -Art Starts with Love ○Video Reel Plays:3,277 ○Video Reel Reach:2,933 ○Carousel Post Engagement:47 ○Carousel Impressions:1,518 ○Blog Views:329 ●March -Art Starts with Equality ○Video Reel Plays:2,532 ○Video Reel Reach:2,273 ○Carousel Post Engagement:137 ○Carousel Impressions:3,490 ○Blog Views:416 ●April -Art Starts with Nature ○Video Reel Plays:2,857 ○Video Reel Reach:43,042 ○Carousel Post Engagement:187 ○Carousel Impressions:7,409 ○Blog Views:219 ●May -Art Starts with History ○Video Reel Plays:2,845 ○Video Reel Reach:47,758 ○Carousel Post Engagement:163 ○Carousel Impressions:3,743 ○Blog Views:224 ●June -Art Starts with Pride ○Video Reel Plays:2,636 ○Video Reel Reach:2,246 ○Carousel Post Engagement:253 ○Carousel Impressions:5,404 ○Blog Views:917 ●July -Art Starts with Hope Page 22 of 31 ○Video Reel Plays:37,705 ○Video Reel Reach:16,740 ○Carousel Post Engagement:111 ○Carousel Impressions:2,246 ○Blog Views:1336 ●August -Art Starts with Family ○Video Reel Plays:31,053 ○Video Reel Reach:16,117 ○Carousel Post Engagement:94 ○Carousel Impressions:2,737 ○Blog Views:779 ●September -Art Starts with Heritage ○Video Reel Plays:26,440 ○Video Reel Reach:126,733 ○Carousel Post Engagement:136 ○Carousel Impressions:3,168 ○Blog Views:654 Creative Public Art Reels:Art Starts with Love (February) Page 23 of 31 Public Art Reels:Art Starts with Equality (March) Public Art Reels:Art Starts with Nature (April) Page 24 of 31 Public Art Reels:Art Starts with History (May) Public Art Reels:Art Starts with Pride (June) Public Art Reels:Art Starts with Hope (July) Page 25 of 31 Public Art Reels:Art Starts with Family (August) Public Art Reels:Art Starts with Heritage (September) Page 26 of 31 1 Tourism Business Improvement District Board Minutes October 11, 2023, 10:00 a.m. City Hall, 990 Palm Street, San Luis Obispo TBID Board Present: Member Lori Keller, Member Winston Newland (left meeting at 10:50 AM), Member Prashant Patel, Member Sandy Sandoval, Chair Clint Pearce TBID Board Absent: Vice Chair Lydia Bates City Staff Present: Tourism Manager Molly Cano, Tourism Analyst Jacqui Clark- Charlesworth, City Clerk Teresa Purrington _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on October 11, 2023 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Member Patel Second By Member Keller To approve Consent Items 3a through 3g. Ayes (5): Member Keller, Member Newland, Member Patel, Member Sandoval, and Chair Pearce Absent (1): Vice Chair Bates CARRIED (5 to 0) Page 27 of 31 2 3.a MINUTES OF TBID REGULAR MEETING ON SEPTEMBER 13 AND SPECIAL MEETING SEPTEMBER 27, 2023 3.b SMITH TRAVEL REPORT (STR) 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 3.f NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORT 4. PRESENTATIONS 4.a MARKETING SERVICES QUARTER REPORT Hayley Corbett, Danni Winter, Breanne Standingwater from Noble Studios and Siobhan Chretien from DCI presented an overview of the report and responded to questions. No action taken on this item. Public Comment: None --End of Public Comment-- 4.b PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT Jim Dantona and Hollie West SLO Chamber presented the Public Relations and Guest Services Quarterly report. No action taken on this item. Public Comment: None --End of Public Comment-- 4.c CONTENT MARKETING QUARTER REPORT Katy McGrath and Molly Burchett from Badger Branding presented an overview of the report and responded to questions. No Action taken on this item. Public Comment: None Page 28 of 31 3 --End of Public Comment-- 5. BUSINESS ITEMS 5.a FY 22-23 TBID ANNUAL REPORT HIGHLIGHT VIDEO Tourism Manager Molly Cano presented the 22-23 Annual Report video. Motion By Member Patel Second By Member Newland To approve the 22-23 Annual Report video as presented. Public Comment: None --End of Public Comment-- Ayes (5): Member Keller, Member Newland, Member Patel, Member Sandoval, and Chair Pearce Absent (1): Vice Chair Bates CARRIED (5 to 0) 5.b BRAND SENTIMENT STUDY PROPOSAL Tourism Manager Molly Cano and Hayley Corbett, Noble Studios presented the proposal to use allocated budget to execute a brand sentiment survey this fall, which will be leveraged during the forthcoming Marketing Services RFP process. Motion By Member Sandoval Second By Member Newland To approve $32,000 to Noble Studios to subcontract with Wiser Insights in order to deploy a follow-up brand sentiment study. Public Comment: None --End of Public Comment-- Page 29 of 31 4 Ayes (5): Member Keller, Member Newland, Member Patel, Member Sandoval, and Chair Pearce Absent (1): Vice Chair Bates CARRIED (5 to 0) 5.c VISIT SAN LUIS OBISPO MEMBER RECEPTION Tourism Manager Molly Cano presented the proposal for the first TBID member reception of the FY and responded to comment. Motion By Member Newland Second By Member Keller To approve a budget of up to $7,500 for event expenses for the Fall/Winter Member Reception. Public Comment: None --End of Public Comment-- Ayes (5): Member Keller, Member Newland, Member Patel, Member Sandoval, and Chair Pearce Absent (1): Vice Chair Bates CARRIED (5 to 0) 6. TBID LIAISON REPORTS AND COMMUNICATION 6.a HOTELIER UPDATE – LIAISON REPORTS 6.b PCC UPDATE – LIAISON REPORT Chair Pearce provided a brief update on PCC activities. 6.c VISIT SLO CAL UPDATE – LIAISON REPORT Chair Pearce provided a brief update on Visit SLO CAL activities. 6.d TOURISM PROGRAM UPDATE – STAFF REPORT Tourism Manager Molly Cano provided a brief update on the tourism programs including the Office of Economic Development & Tourism restructure, which had resulted in Cano being offered the Economic Development & Tourism Manager position. Page 30 of 31 5 7. ADJOURNMENT The meeting was adjourned at 11:44 a.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for November 8, 2023, at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 31 of 31