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Home My WebLink About12-13-2023 PCC Agenda Packet Promotional Coordinating Committee AGENDA Wednesday, December 13, 2023, 5:30 p.m. City Hall, 990 Palm Street, San Luis Obispo The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be supported at this time. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Welch will call the Regular Meeting of the Promotional Coordinating Committee to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.CONSENT 3.a MINUTES OF THE REGULAR MEETING ON NOVEMBER 8, 2023 5 3.b 2023-24 COMMUNITY PROMOTION BUDGET REPORT 9 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 11 3.d SLO CHAMBER GUEST SERVICES REPORT 13 3.e SLO CHAMBER GRANT SUPPORT REPORTS 15 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 17 4.PRESENTATIONS 4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE Representative from the SLO Chamber will present the report for the public relations activities that occurred over the past month. 4.b ARTOBER RECAP Staff and contractors will present the results from the ARTober program. 5.BUSINESS ITEMS 5.a EAT LOCAL BONUS & SLO RESTAURANT WEEK Staff will present this year's Eat Local Bonus and SLO Restaurant Week program plans for review and input. 5.b 2024-25 CULTURAL ARTS & COMMUNITY PROMOTIONS GRANT PROGRAM The committee will discuss the status of the program overall and any modifications that should be made to the process for FY 2024-25. 6.PCC LIAISON REPORTS AND COMMUNICATION 6.a GRANT SUPPORT LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Meeting Minutes: November 8, 2023 19 6.d TOURISM PROGRAM UPDATE – Staff Report 7.ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for January 10, 2024 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Promotional Coordinating Committee are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor- and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl erk Page 4 of 22 1 Promotional Coordinating Committee Minutes November 8, 2023, 5:30 p.m. City Hall, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member Maureen Forsberg, Committee Member John Thomas, Vice Chair Lori Lerian, Chair Samantha Welch PCC Members Absent: Committee Member Clint Pearce, Committee Member Anni Wang, Committee Member Robin Wolf City Staff Present: Economic Development & Tourism Manager Molly Cano, Tourism Analyst Jacqui Clark-Charlesworth _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on November 8, 2023 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Welch. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Committee Member Thomas Second By Committee Member Forsberg To approve Consent Items 3a. through 3f. Ayes (4): Committee Member Forsberg, Committee Member Thomas, Vice Chair Lerian, and Chair Welch Absent (3): Committee Member Pearce, Committee Member Wang, and Committee Member Wolf Page 5 of 22 2 CARRIED (4 to 0) 3.a MINUTES OF THE REGULAR MEETING ON OCTOBER 11, 2023 3.b 2023-24 COMMUNITY PROMOTION BUDGET REPORT 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 3.d SLO CHAMBER GUEST SERVICES REPORT 3.e SLO CHAMBER GRANT SUPPORT REPORT 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 4. PRESENTATIONS 4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE Hollie West, SLO Chamber presented the report and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 4.b SUPPORT LOCAL QUARTERLY REPORT Ashley Scarcella, Verdin presented the report and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 4.c PUBLIC ART PROMOTION PROGRAM REPORT Ashley Scarcella, Verdin presented the report and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5. BUSINESS ITEMS Page 6 of 22 3 5.a BUY LOCAL & EAT LOCAL BONUS PROGRAM PLANS Economic Development & Tourism Manager Molly Cano and Tourism Analyst Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: A member of the public (unnamed) asked clarifying questions and staff responded. --End of Public Comment-- Action: No action taken on this item. 6. PCC LIAISON REPORTS AND COMMUNICATION 6.a GIA LIAISON REPORT – Liaison Assignments No reports on this item. 6.b COMMITTEE OUTREACH UPDATE – Committee Report No Community Outreach Updates. 6.c TBID BOARD REPORT – TBID Meeting Minutes: OCTOBER 11, 2023 Economic Development and Tourism Manager Molly Cano and Toursim Analyst Jacqui Clark-Charlesworth provided an update on items the TBID has been working on. 6.d TOURISM PROGRAM UPDATE – Staff Report Economic Development & Tourism Manager Molly Cano provided an update on the Tourism Program. 7. ADJOURNMENT The meeting was adjourned at 6:42 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for December 13, 2023 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 7 of 22 Page 8 of 22 Community Promotions Budget 2023-24 Budget 2023-24 Amount Budget 411,735$ Total Budget 411,735$ Expenditure Last Updated 12/5/2023 Expenditure Allocated Committed/Expended Available Balance Contractor Grant Funding 100,000$ 40,000$ 60,000$ GIA Recipients Grant Promotional Support Contract 30,000$ 30,000$ Chamber of Commerce Community Placemaking & Recovery Projects 53,243$ 25,000$ 28,243$ Various Visitor Services Contract 121,275$ 121,275$ Chamber of Commerce Public Relations Contract 50,000$ 50,000$ Chamber of Commerce Printed Maps 7,500$ -$ 7,500$ Chamber of Commerce Support Cost 5,000$ -$ 5,000$ City Administration Administration 44,735$ 44,735$ City Administration Total 411,753$ 311,010$ 100,743$ Page 9 of 22 Page 10 of 22 Report to City of SLO – TBID and PCC Public Relations Contract November 2023 PR ACTIVITY Implementation/Proactive Work Hosted mountain bike Youtuber Tony DaSilva Continued planning for travel writer Erica Zazo's upcoming visit Continued planning for travel writer Matthew Meltzer's upcoming visit Began planning for travel writer E'Louise Ondash's upcoming visit Implemented communications/PR copy and strategy for Buy Local Bonus Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Worked with Noble on the quarterly visitslo.com media center update Responsive leads Pitched "Only in California Black Friday Deals" and "Glitz and Glam: Ringing in the New Year" story ideas to Visit California Met with Wine Country Media team to explore potential partnerships Partnerships Continued planning for SoCal Spring Media Mission with DCI Continued planning for group FAM during the Film Festivaol with DCI and SLO International Film Festival Coordinated with the City and Downtown SLO on holiday happenings and local promotions Attended a planning session for 2024 Visit SLO PR work with the City Launch for Buy Local Bonus in partnership with the City, Verdin and Badger Branding Continue planning for Eat Local Bonus in partnership with the City, Verdin and Badger Branding Met with Visit SLO CAL's PR team Attended the TBID's Partner Reception PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF KSBY Shop in San Luis Obispo this holiday season and you could earn a $25 gift card 478,000 $19.77 Support Local PROACTIVE PITCHING KCBX Downtown SLO businesses brace for holiday shopping with annual city program 22,000.00 $1.21 Support Local PROACTIVE PITCHING KSBY Holiday happenings in San Luis Obispo 478,000 $19.77 Family PROACTIVE PITCHING VISIT CALIFORNIA California Holiday Getaways 230,243.00 Cultural PROACTIVE PITCHING VISIT CALIFORNIA Only-in-California Black Friday Deals PROACTIVE PITCHING YAHOO NEWS ‘What’s a San Luis Obispo?’ California city trends after new Spotify Wrapped feature confuses users 180,340,000.00 $109,863.11 Cultural TIME A Breakdown of Spotify Wrapped's Suggested Sound Towns 17,450,000.00 $6,279.19 Cultural MEDIUM The 2023 Wine Harvest 70,560,000.00 $6,500.13 Beer/Wine WINE ENTHUSIAST Hook, Wine and Sinker: The SLO Coast AVA Is a Maritime Oasis 408,000.00 $84.33 Beer/Wine MSN 10 Most Popular Wine Countries In California, Ranked By Visitor Experience 67,150,000.00 $15.444.86 Beer/Wine TRAVEL NOIRE san luis obispo - Travel Noire 904,000.00 $34.22 Cultural TRAVEL NOIRE Things To Do In San Luis Obispo 904,000.00 $34.22 Cultural THE TRAVEL 10 Best Places To Retire Across America 2,670,000.00 $97.51 Cultural EXPLORE Festive Inns For A Classic Country Christmas 632,000.00 $0.12 Family PASO ROBLES DAILY NEWS Downtown San Luis Obispo announces upcoming holiday happenings 85,000.00 $6.39 Family PASO ROBLES DAILY NEWS Downtown SLO Holiday events kick off this Friday 85,000.00 $6.39 Family MUSTANG NEWS The City of San Luis Obispo celebrates 40 years as a recognized “Tree City” in the U.S.347,000.00 $8.80 Sustainability TOTALS 15 341,535,000.00 $122,914.41 TOTAL YTD 507,001,692.00 $386,053.90 70 848,536,692.00 $508,968.31 Page 11 of 22 Page 12 of 22 Nov Oct Nov 2022 2023 2023 Asia 0% Walk-ins 5,465 6,719 6,242 Europe 23% Phone Calls 1,580 116 173 Australia/NZ 23% Emails & Digital 1,273 1,079 1,389 UK 15% N. America 23% C. America 15% Nov Oct Nov S. America 0% 2022 2023 2023 Calls 90 14 26 West Coast 5% Southwest 12% Midwest 25% Nov Oct Nov South 35% 2022 2023 2023 East Coast 23% Referrals 1,273 63 56 Northern CA 17% Central Coast 68% Nov Oct Nov Central Valley 4% 2022 2023 2023 Desert 0% Email 87 127 154 Southern CA 11% Phone Calls 445 281 211 Nov Nov Nov 2022 2023 2023 YTD Fulfilled N/A 12 VisitSLO.com 84 294 VISITOR CENTER ACTIVATIONS No external activations VISITOR CENTER HIGHLIGHTS 1) Qualifying businesses getting ready for the Buy Local Bonus program 3) Hired a new Visitor Center Manager - Jessica Blanco 2) Launched the Buy Local Bonus program to all of our locals and visitors INFORMATION REQUESTS EVENTS SHARED REPORT TO CITY OF SLO - TBID & PCC GUEST SERVICES CONTRACT NOVEMBER 2023 DEMOGRAPHIC SNAPSHOT International Travelers VISITOR INTERACTION CALLS TO 877-SLO-TOWN HOTEL REFERRALS HOTEL AVAILABILITY TRACKER Domestic Travelers California Travelers Page 13 of 22 Page 14 of 22 November 2023 Grants-in-Aid and Cultural Arts &Community Promotions Marketing Support Activity Organization Event EC PR PC VC SM MTG ST HD DS RACE Matters SLO County Belonging 2023:Braiding Water X X Central Coast Shakespeare Festival Love's Labor Lost X X X Orchestra Novo Orchestra Novo Goes Hollywood,Pops ON The Sequel X X SLO Symphony SLO Symphony 2023-2024 Classics Season X X X X Festival Mozaic Mozart in the Mission X X X Hospice SLO County Light Up A Life X X X X Central Coast Roller Derby (CCRD,Inc.) Central Coast Roller Derby 2023 Home Bouts X X X X Downtown SLO 27th Annual Concerts in the Plaza X X X X San Luis Obispo Master Chorale Chants Encounter;Holiday Festival; All-Night Vigil X X X X X SLO Overdose Awareness Day SLO Overdose Awareness Day X X X X Cal Poly Corporation (on behalf of Cal Poly Arts)Cal Poly Arts Jazz Series X Canzona Women's Ensemble Weaving Women's Voices Central Coast Ag Network dba City Farm SLO 3rd Annual Sheep Shearing Shindig X Civic Ballet of SLO West Side Story Five Cities Diversity Coalition DBA Diversity Coalition of SLO County Women of Color Symposium Foundation of the Performing Arts Center NORTH:The Musical X History Center of SLO County Opening Day at the Dallidet Saint Andrew Greek Orthodox Church San Luis Obispo Greek Festival Page 15 of 22 SLO Beaver Brigade 2nd Annual SLO County Beaver Festival X SLO Climate Coalition SLO County Earth Day Fair SLO International Film Festival SLO International Film Festival SLO Museum of Art Adam Parker Smith Exhibition X SLO Repertory Theatre Beehive -The 60s Musical Black is current month,gray is past work White boxes are GIA recipients,gray boxes are CACP recipients Boxes marked with "D"indicate that recipients knew about service and declined to utilize. 23 Total;15 served to date or in progress EC-Confirmed/added event(s)in local Event Calendars, including:SLO CAL,SLO Chamber,SLO Happenings PR-Included event(s)in seasonal Press Release sent to local/regional media outlets PC-Spoke with recipient(s)via Phone Call to review/discuss promotional opportunities and answer questions VC-Prominently displayed printed promotional materials in Visitor Center;brochures,posters,etc. SM-Promoted event(s)on SLO Chamber Social Media channels via press release from recipients MTG-Met with Groups in person and offered public relations advice and support ST-Sold/are currently selling Tickets for event(s) through the Visitor Center HD -Included printed promotional material in Hotel Distribution DS -Recipient Declined Services Page 16 of 22 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 Change +/- to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,300,061$ 1,244,066$ -4.3% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,089,326$ 1,035,032$ -5.0% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,040,391$ 1,006,918$ -3.2% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 986,882$ 885,339$ -10.3%missing hotels November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 772,110$ December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 630,527$ January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 526,691$ February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 718,467$ March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 805,947$ April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,057,701$ May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,444$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,147,826$ Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 10,986,373$ 4,171,355$ 2022-23 2023-24 Change +/-2022-23 2023-24 Change +/-2022-23 2023-24 Change +/- July 82.6 83.5 1.1%206.04 199.85 -3.0%170.2 166.97 -1.9% August 75.8 74 -2.4%191.58 190.04 -0.8%145.18 140.59 -3.2% September 72.7 71.2 -2.1%192.94 194.69 0.9%140.26 138.57 -1.2% October 69.9 70.1 0.3%182.95 184.24 0.7%127.88 129.19 1.0% November 62.1 185.60 115.19 December 54.2 167.13 90.6 January 50.4 136.70 68.90 February 66 157.11 103.64 March 64.1 159.05 101.91 April 74.0 188.24 141.32 May 67.5 181.38 122.36 June 74.2 206.77 153.52 Total/Average 67.79 -0.01 179.62$ -0.01 123.41$ -0.01 Updated: 12/08/2023 Occupancy ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison Page 17 of 22 Page 18 of 22 1 Tourism Business Improvement District Board Minutes November 8, 2023, 10:00 a.m. City Hall, 990 Palm Street, San Luis Obispo TBID Board Present: Member Lori Keller, Member Winston Newland, Member Nipool Patel, Vice Chair Lydia Bates, Chair Clint Pearce TBID Board Absent: Member Prashant Patel, Member Sandy Sandoval City Staff Present: Economic Development & Tourism Manager Molly Cano, Tourism Analyst Jacqui Clark-Charlesworth, Deputy City Clerk Megan Wilbanks _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on November 8, 2023 at 10:03 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. APPOINTMENT - OATH OF OFFICE Deputy City Clerk Megan Wilbanks administered the Oath of Office to Member Nipool Patel. 4. CONSENT Motion By Vice Chair Bates Second By Member Newland To approve Consent Items 4a to 4g. Ayes (5): Member Keller, Member Newland, Member Nipool Patel, Vice Chair Bates, and Chair Pearce Absent (2): Member Patel, and Member Sandoval CARRIED (5 to 0) Page 19 of 22 2 4.a MINUTES OF TBID REGULAR MEETING ON OCTOBER 11, 2023 4.b SMITH TRAVEL REPORT (STR) 4.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 4.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 4.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 4.f NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT 4.g BADGER BRANDING ORGANIC SOCIAL REPORT 5. BUSINESS ITEMS 5.a BOARD LIASON PROGRAM AND ASSIGNMENTS Tourism Analyst Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Action: By consensus, the Board reviewed and approved the liaison program and assigned the following property liaisons for the remainder of FY 2024: PROPOSED: FY 2023-24 TBID Board Liaison Assignments Hotel Name TBID Board Liaison Best Western Plus Royal Oak Clint The Butler Hotel Clint Madonna Inn Clint Petit Soleil Clint The Wayfarer San Luis Obispo, Tapestry Collection by Hilton Clint Apple Farm Inn Lori Economy Motel Lori Garden Street Inn Lori Mission Inn- San Luis Obispo Lori Peach Tree Inn Lori Sunbeam Motel Lori Granada Hotel and Bistro Lydia Page 20 of 22 3 Heritage Inn Bed & Breakfast Lydia Hotel Cerro Lydia Hotel San Luis Obispo Lydia San Luis Creek Lodge Lydia The Lofts at SLO Brew Lydia Lamplighter Inn & Suites Nipool La Cuesta Inn Nipool La Quinta Inn & Suites San Luis Obispo Nipool Sands Inn & Suites Nipool Avenue Inn Downtown SLO Nipool Courtyard San Luis Obispo Nipool SLO Inn Prashant Inn at San Luis Obispo Prashant Olive Tree Inn & Suites Prashant San Luis Inn & Suites Prashant University Inn Prashant Vagabond Inn San Luis Obispo Prashant Budget Inn San Luis Obispo Sandy Embassy Suites San Luis Obispo Sandy Hotel Buena Vista - San Luis Obispo Sandy The Leitcher House Sandy Los Padres Inn Sandy Hotel Calle Joaquin Sandy Villa Motel Sandy Hampton Inn & Suites San Luis Obispo Winston Hostel Obispo Winston Motel 6 San Luis Obispo North Winston Motel 6 San Luis Obispo South Winston Quality Suites San Luis Obispo Winston TownePlace Suites San Luis Obispo Winston 5.b MARKETING SERVICES RFP TIMELINE Page 21 of 22 4 Tourism Analyst Jacqui Clark-Charlesworth and Economic Development & Tourism Manager Molly Cano presented the RFP timelines for the marketing services contracts for Board input and discussion. Public Comment: Katy McGrath, Badger Branding David Margulies, The Wayfarer SLO --End of Public Comment-- Action: By consensus, the Board approved staff's recommended process for the Marketing Services Request for Proposals and the timeline for awarding the marketing services contracts. 6. TBID LIAISON REPORTS AND COMMUNICATION 6.a HOTELIER UPDATE – LIAISON REPORTS None. 6.b PCC UPDATE – LIAISON REPORT Chair Pearce provided a brief update on PCC activities. 6.c VISIT SLO CAL UPDATE – LIAISON REPORT Tourism Manager Molly Cano and Chair Pearce provided a brief update on Visit SLO CAL activities. 6.d TOURISM PROGRAM UPDATE – STAFF REPORT Tourism Analyst Jacqui Clark-Charlesworth and Tourism Manager Molly Cano provided a brief update on the tourism programs. 7. ADJOURNMENT The meeting was adjourned at 11:00 a.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for December 13, 2023 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/2023 Page 22 of 22