HomeMy WebLinkAbout1/23/2024 Item 5c, Hermann and Cano - Staff Agenda CorrespondenceCity of San Luis Obispo, Council Memorandum
City of San Luis Obispo
Council Agenda Correspondence
DATE: January 23, 2024
TO: Mayor and Council
FROM: Greg Hermann, Deputy City Manager
Prepared By: Molly Cano, Economic Development & Tourism Manager
VIA: Derek Johnson, City Manager
SUBJECT: Item 5C - AUTHORIZE REQUEST FOR PROPOSALS FOR TOURISM
MARKETING SERVICES FOR THE SAN LUIS OBISPO TOURISM
BUSINESS IMPROVEMENT DISTRICT (VISIT SAN LUIS OBISPO)
Staff received the following questions from a Council Member. The questions are below
with staff’s response shown in italics:
1. Do we have a formal business plan for the work we do with TBID money? If
so, how often is it modified/changed and does that TBID review/revise? (are
they the body responsible for this, is the question?) Where is the plan?
The TBID maintains an adopted marketing and business plan that is posted online
for public access through the TBID section of the City’s website which outlines the
marketing initiatives and high-level budget expenditures for Visit San Luis Obispo.
The TBID Board is responsible for the plan. The plan is reviewed continuously by
the TBID Board throughout the year as work programs are implemented, however
it is formally updated annually as part of the budget process with Council approval
of the corresponding contracts. The timeframe of the plan has fluctuated in recent
years between one-year and two-year durations, to maintain flexibility in response
to COVID-19. Beginning in FY 22-23, the TBID Board adopted the first two-year
strategic marketing and business plan since the pandemic, and currently the TBID
is implementing the second year of the plan which was amended for FY 23-24.
The two-year plan was also included in the report Council approved July 11, 2023
for the Adoption of the FY 23-24 Community Promotions Program for TBID and
PCC.