HomeMy WebLinkAbout01-10-2024 TBID Minutes
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Tourism Business Improvement District Board Minutes
January 10, 2024, 10:00 a.m.
City Hall, 990 Palm Street, San Luis Obispo
TBID Board Present: Member Lori Keller, Member Winston Newland, Member Nipool
Patel, Member Prashant Patel, Member Sandy Sandoval, Vice
Chair Lydia Bates, Chair Clint Pearce
City Staff Present: Economic Development & Tourism Manager Molly Cano,
Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth, City Clerk Teresa Purrington
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1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on January 10, 2024 at 10:00 a.m. in the
Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair
Pearce.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
Kristen Carlson, Visit SLO CAL made an introduction.
Representative from Petit Soleil made an introduction.
Representative from Quality Suites made an introduction.
Member of the public.
Shea Hanson, Wayfarer made an introduction.
3. CONSENT
Motion By Member Nipool Patel
Second By Member Prashant Patel
To approve Consent Items 3a through 3g.
Ayes (7): Member Keller, Member Newland, Member Nipool Patel, Member
Patel, Member Sandoval, Vice Chair Bates, and Chair Pearce
CARRIED (7 to 0)
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3.a MINUTES OF TBID SPECIAL MEETING ON DECEMBER 18, 2023
3.b SMITH TRAVEL REPORT (STR)
3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT
3.f NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT
3.g BADGER BRANDING ORGANIC SOCIAL REPORT
4. PRESENTATIONS
4.a PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT
Jim Dantona, SLO Chamber presented Guest Services activities and
Hollie West, SLO Chamber presented the second quarter report on Public
Relations.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
4.b CONTENT MARKETING QUARTER REPORT
Katy McGrath and Molly Burchett, Badger Branding presented the second
quarter report on content marketing and organic social media activities,
and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
5. BUSINESS ITEMS
5.a MARKETING SERVICES QUARTER REPORT + Q3 MEDIA PLAN
REVIEW & APPROVAL
Hayley Corbett, Gabbi Hall and Danni Winter, Noble Studios and Siobhan
Chretien, DCI presented the staff report and responded to inquiries.
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Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
5.b MIDWEEKEND ASSETS & PLAN APPROVAL
Gabbi Hall and Hayley Corbett, Noble Studios presented the staff report
and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
5.c ETOURISM CONFERENCE PARTICIPATION
Economic Development & Tourism Manager Molly Cano presented the
staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Motion By Vice Chair Bates
Second By Member Sandoval
To approve up to $3,500 from the TBID tradeshow budget for the eTourism
Summit
Ayes (7): Member Keller, Member Newland, Member Nipool Patel,
Member Patel, Member Sandoval, Vice Chair Bates, and Chair Pearce
CARRIED (7 to 0)
6. TBID LIAISON REPORTS AND COMMUNICATION
6.a HOTELIER UPDATE – LIAISON REPORTS
Vice Chair Bate provided an update from Hotel SLO.
6.b PCC UPDATE – LIAISON REPORT
Economic Development and Tourism Manager Molly Cano provided a brief
update on PCC activities.
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6.c VISIT SLO CAL UPDATE – LIAISON REPORT
Economic Development & Tourism Manager Molly Cano provided a brief
update on Visit SLO CAL activities.
6.d TOURISM PROGRAM UPDATE – STAFF REPORT
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided a brief update on the tourism programs.
7. ADJOURNMENT
The meeting was adjourned at 11:48 a.m. The next Special Meeting of the
Tourism Business Improvement District Board was cancelled and the next
Regular Meeting is scheduled for February 14, 2024 at 10:00 a.m. in the Council
Hearing Room at City Hall, 990 Palm Street, San Luis Obispo.
APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
02/15/2024