HomeMy WebLinkAbout02-14-2024 TBID Minutes
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Tourism Business Improvement District Board Minutes
February 14, 2024, 10:00 a.m.
City Hall, 990 Palm Street, San Luis Obispo
TBID Board Present: Member Lori Keller, Member Prashant Patel, Member Sandy
Sandoval, Vice Chair Lydia Bates, Chair Clint Pearce
TBID Board Absent: Member Winston Newland, Member Nipool Patel
City Staff Present: Economic Development & Tourism Manager Molly Cano,
Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth
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1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on February 14, 2024 at 10:02 a.m. in the
Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair
Pearce.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
Dusty Colyer-Worth, GALA Pride & Diversity Center
LeBren Harris, Downtown SLO
--End of Public Comment--
3. CONSENT
Motion By Member Sandoval
Second By Vice Chair Bates
To approve the Consent Items 3a through 3g.
Ayes (5): Member Keller, Member Patel, Member Sandoval, Vice Chair Bates,
and Chair Pearce
Absent (2): Member Newland, and Member Nipool Patel
CARRIED (5 to 0)
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3.a MINUTES OF TBID REGULAR MEETING ON JANUARY 10, 2024.
3.b SMITH TRAVEL REPORT (STR)
3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT
3.f NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT
3.g BADGER BRANDING ORGANIC SOCIAL REPORT
4. PRESENTATIONS
4.a BRAND SENTIMENT STUDY RESULTS (25 MIN)
Representatives from Noble Studios presented the results from the
recently deployed brand sentiment survey.
Public Comment:
None
--End of Public Comment--
ACTION: No action taken on this item.
5. BUSINESS ITEMS
5.a SLO TBID FUND BALANCE & BUDGET UPDATE (20 MIN)
Jacob Nunez, SLO City Revenue Analyst presented the SLO TBID Fund
Balance for the Board's review and allocation.
Public Comment:
None
--End of Public Comment--
ACTION: No action taken on this item.
5.b PUBLIC RELATIONS MEDIA MISSION (20 MIN)
Siobhan Chretien, DCI presented a proposed public relations media
mission in Southern California.
Public Comment:
None
--End of Public Comment--
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Motion By Member Patel
Second By Vice Chair Bates
To allocate up to $30,000 from the research and program development
budget for the Southern California media tour.
Ayes (5): Member Keller, Member Patel, Member Sandoval, Vice Chair
Bates, and Chair Pearce
Absent (2): Member Newland, and Member Nipool Patel
CARRIED (5 to 0)
5.c EMAIL MARKETING STRATEGY UPDATE (30 MIN)
Representatives from Noble Studios presented an update on Visit San
Luis Obispo's email marketing strategy.
Public Comment:
None
--End of Public Comment--
ACTION: No action taken on this item.
6. TBID LIAISON REPORTS AND COMMUNICATION
6.a HOTELIER UPDATE – LIAISON REPORTS
No Reports.
6.b PCC UPDATE – LIAISON REPORT
Chair Pearce provided a brief update on PCC activities.
6.c VISIT SLO CAL UPDATE – LIAISON REPORT
Chair Clint Pearce and Economic Development & Tourism Manager Molly
Cano provided a brief update on Visit SLO CAL activities.
6.d TOURISM PROGRAM UPDATE – STAFF REPORT
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided a brief update on tourism program activities.
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7. ADJOURNMENT
The meeting was adjourned at 12:05 p.m. The next Regular Meeting of the
Tourism Business Improvement District Board is scheduled for March 13, 2024 at
10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis
Obispo.
APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
03/13/2024