HomeMy WebLinkAbout12-18-2023 TBID Minutes - Special Meeting
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Tourism Business Improvement District Board Minutes
December 18, 2023, 10:00 a.m.
City Hall, 990 Palm Street, San Luis Obispo
TBID Board Present: Member Lori Keller, Member Winston Newland, Member Nipool
Patel, Member Prashant Patel, Vice Chair Lydia Bates, Chair
Clint Pearce
TBID Board Absent: Member Sandy Sandoval
City Staff Present: Economic Development & Tourism Manager Molly Cano,
Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth
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1. CALL TO ORDER
A Special Meeting of the San Luis Obispo Tourism Business Improvement District
Board was called to order on December 18, 2023 at 10:00 a.m. in the Council
Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3. CONSENT
Motion By Member Patel
Second By Member Keller
To approve Consent Items 3a to 3g.
Ayes (6): Member Keller, Member Newland, Member Nipool Patel, Member
Patel, Vice Chair Bates, and Chair Pearce
CARRIED (6 to 0)
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3.a MINUTES OF TBID REGULAR MEETING ON NOVEMBER 8, 2023
3.b SMITH TRAVEL REPORT (STR)
3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT
3.f NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT
3.g BADGER BRANDING ORGANIC SOCIAL REPORT
4. BUSINESS ITEMS
4.a MARKETING SERVICES RFP APPROVAL
Economic Development & Tourism Manager Molly Cano presented the
staff report and responded to inquiries.
Public Comment:
Kristen Carlson, Visit SLOCAL
--End of Public Comment--
Motion By Member Keller
Second By Vice Chair Bates
To approve the draft RFP as discussed and changed, with content
marketing services removed and proactive public relation to additional
service.
Ayes (6): Member Keller, Member Newland, Member Nipool Patel,
Member Patel, Vice Chair Bates, and Chair Pearce
Absent (1): Member Sandoval
CARRIED (6 to 0)
4.b MIDWEEKEND PROMOTION
Hayley Corbett, and Dani Winter, Noble Studios presented the report and
responded to inquiries.
Public Comment:
None
--End of Public Comment--
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Motion By Vice Chair Bates
Second By Member Nipool Patel
To approve the Midweekend Promotion campaign with the inclusion of
$11,500 for paid media with Travelzoo.
Ayes (6): Member Keller, Member Newland, Member Nipool Patel,
Member Patel, Vice Chair Bates, and Chair Pearce
Absent (1): Member Sandoval
CARRIED (6 to 0)
4.c PHOTOGRAPHY PROJECT
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Motion By Member Keller
Second By Vice Chair Bates
To approve funding additional work with Brittany App in an amount not to
exceed $20,000.
Ayes (6): Member Keller, Member Newland, Member Nipool Patel,
Member Patel, Vice Chair Bates, and Chair Pearce
Absent (1): Member Sandoval
CARRIED (6 to 0)
4.d VISIT SLO CAL IPW CO-OP
Economic Development & Tourism Manager Molly Cano presented the
staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment--
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Motion By Member Newland
Second By Member Nipool Patel
To approve the budget for the Visit SLO CAL IPW Co-op.
Ayes (6): Member Keller, Member Newland, Member Nipool Patel,
Member Patel, Vice Chair Bates, and Chair Pearce
Absent (1): Member Sandoval
CARRIED (6 to 0)
5. TBID LIAISON REPORTS AND COMMUNICATION
5.a HOTELIER UPDATE – LIAISON REPORTS
5.b PCC UPDATE – LIAISON REPORT
Economic Development & Tourism Manager Molly Cano provided a brief
update on PCC activities.
5.c VISIT SLO CAL UPDATE – LIAISON REPORT
Chair Pearce provided a brief update on Visit SLO CAL activities.
5.d TOURISM PROGRAM UPDATE – STAFF REPORT
Economic Development & Tourism Manager Molly Cano provided a brief
update on the tourism programs.
6. ADJOURNMENT
The meeting was adjourned at 11:33 a.m. The next Regular Meeting of the
Tourism Business Improvement District Board is scheduled for January 10, 2024
at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San
Luis Obispo.
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APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
01/10/2024