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HomeMy WebLinkAbout12-18-2023 TBID Minutes - Special Meeting 1 Tourism Business Improvement District Board Minutes December 18, 2023, 10:00 a.m. City Hall, 990 Palm Street, San Luis Obispo TBID Board Present: Member Lori Keller, Member Winston Newland, Member Nipool Patel, Member Prashant Patel, Vice Chair Lydia Bates, Chair Clint Pearce TBID Board Absent: Member Sandy Sandoval City Staff Present: Economic Development & Tourism Manager Molly Cano, Tourism & Community Promotions Manager Jacqui Clark- Charlesworth _____________________________________________________________________ 1. CALL TO ORDER A Special Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on December 18, 2023 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Member Patel Second By Member Keller To approve Consent Items 3a to 3g. Ayes (6): Member Keller, Member Newland, Member Nipool Patel, Member Patel, Vice Chair Bates, and Chair Pearce CARRIED (6 to 0) 2 3.a MINUTES OF TBID REGULAR MEETING ON NOVEMBER 8, 2023 3.b SMITH TRAVEL REPORT (STR) 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 3.f NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORT 4. BUSINESS ITEMS 4.a MARKETING SERVICES RFP APPROVAL Economic Development & Tourism Manager Molly Cano presented the staff report and responded to inquiries. Public Comment: Kristen Carlson, Visit SLOCAL --End of Public Comment-- Motion By Member Keller Second By Vice Chair Bates To approve the draft RFP as discussed and changed, with content marketing services removed and proactive public relation to additional service. Ayes (6): Member Keller, Member Newland, Member Nipool Patel, Member Patel, Vice Chair Bates, and Chair Pearce Absent (1): Member Sandoval CARRIED (6 to 0) 4.b MIDWEEKEND PROMOTION Hayley Corbett, and Dani Winter, Noble Studios presented the report and responded to inquiries. Public Comment: None --End of Public Comment-- 3 Motion By Vice Chair Bates Second By Member Nipool Patel To approve the Midweekend Promotion campaign with the inclusion of $11,500 for paid media with Travelzoo. Ayes (6): Member Keller, Member Newland, Member Nipool Patel, Member Patel, Vice Chair Bates, and Chair Pearce Absent (1): Member Sandoval CARRIED (6 to 0) 4.c PHOTOGRAPHY PROJECT Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Motion By Member Keller Second By Vice Chair Bates To approve funding additional work with Brittany App in an amount not to exceed $20,000. Ayes (6): Member Keller, Member Newland, Member Nipool Patel, Member Patel, Vice Chair Bates, and Chair Pearce Absent (1): Member Sandoval CARRIED (6 to 0) 4.d VISIT SLO CAL IPW CO-OP Economic Development & Tourism Manager Molly Cano presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- 4 Motion By Member Newland Second By Member Nipool Patel To approve the budget for the Visit SLO CAL IPW Co-op. Ayes (6): Member Keller, Member Newland, Member Nipool Patel, Member Patel, Vice Chair Bates, and Chair Pearce Absent (1): Member Sandoval CARRIED (6 to 0) 5. TBID LIAISON REPORTS AND COMMUNICATION 5.a HOTELIER UPDATE – LIAISON REPORTS 5.b PCC UPDATE – LIAISON REPORT Economic Development & Tourism Manager Molly Cano provided a brief update on PCC activities. 5.c VISIT SLO CAL UPDATE – LIAISON REPORT Chair Pearce provided a brief update on Visit SLO CAL activities. 5.d TOURISM PROGRAM UPDATE – STAFF REPORT Economic Development & Tourism Manager Molly Cano provided a brief update on the tourism programs. 6. ADJOURNMENT The meeting was adjourned at 11:33 a.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for January 10, 2024 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 01/10/2024