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Home My WebLink About05-08-2024 PCC Agenda Packet Promotional Coordinating Committee AGENDA Wednesday, May 8, 2024, 5:30 p.m. City Hall, 990 Palm Street, San Luis Obispo The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be supported at this time. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Welch will call the Regular Meeting of the Promotional Coordinating Committee to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.CONSENT 3.a MINUTES OF THE REGULAR MEETING ON APRIL 10, 2024 5 3.b 2023-24 COMMUNITY PROMOTION BUDGET REPORT 9 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 11 3.d SLO CHAMBER GUEST SERVICES REPORT 13 3.e SLO CHAMBER GRANT SUPPORT REPORT 15 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 17 4.PRESENTATIONS 4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE Representative from the SLO Chamber will present the report for the public relations activities that occurred over the past month. 4.b INDEPENDENCE DAY BANNER UPDATE Staff and Badger Branding will share an update on the Independence Day banners. 5.BUSINESS ITEMS 5.a CULTURAL ARTS & COMMUNITY PROMOTIONS GRANT RECOMMENDATIONS 19 The CACP subcommittee will present the grant recommendations for the committee's review and approval. 5.b NEIGHBORHOOD CAMPAIGN RECAP & UPDATE Staff and contractors will provide a comprehensive recap and update on the status of the neighborhood campaign which began in May of 2021. 5.c FY 24-25 COMMUNITY PROMOTIONS PROGRAM BUDGET The committee will begin to establish the budget allocations for the FY 24-25 Community Promotions program budget for recommendation to City Council. 6.PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Meeting Minutes: April 10, 16 & May 1 21 6.d TOURISM PROGRAM UPDATE – Staff Report 7.ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for June 12, 2024 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Promotional Coordinating Committee are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor- and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl erk 1 Promotional Coordinating Committee Minutes April 10, 2024, 5:30 p.m. City Hall, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member Maureen Forsberg, Committee Member Lydia Bates, Committee Member John Thomas, Committee Member Anni Wang, Vice Chair Lori Lerian, Chair Samantha Welch PCC Members Absent: Committee Member Robin Wolf City Staff Present: Economic Development & Tourism Manager Molly Cano, Tourism & Community Promotions Manager Jacqui Clark- Charlesworth, City Clerk Teresa Purrington _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on April 10, 2024 at 5:32 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Welch. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Committee Member Wang Second By Committee Member Thomas To approve Consent Items 3a through 3f. Ayes (6): Committee Member Forsberg, Committee Member Bates, Committee Member Thomas, Committee Member Wang, Vice Chair Lerian, and Chair Welch Absent (1): Committee Member Wolf CARRIED (6 to 0) 3.a MINUTES OF THE REGULAR MEETING ON MARCH 13, 2024 Page 5 of 27 2 3.b 2023-24 COMMUNITY PROMOTION BUDGET REPORT 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 3.d SLO CHAMBER GUEST SERVICES REPORT 3.e SLO CHAMBER GRANT SUPPORT REPORT 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 4. PRESENTATIONS 4.a PUBLIC RELATIONS, GIA SUPPORT, AND VISITOR SERVICES QUARTER REPORT (15 MIN) Jessica Blanco and Hollie West, SLO Chamber presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5. BUSINESS ITEMS 5.a BIKE SHARE PROGRAM UPDATE (25 MIN) Economic Development & Tourism Manager Molly Cano, Office of Sustainability and Natural Resources Official Bob Hill and Sustainability and Natural Resources Analyst Lucia Pohlman presented the staff rep ort and responded to inquiries. Public Comment: Hollie West, SLO Chamber Jessica Blanco, SLO Chamber Motion By Committee Member Thomas Second By Committee Member Bates To support the RFP for a Bike Share Program. 5.b BUDGET STATUS & PROGRAM PRIORITIES (20 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None Page 6 of 27 3 --End of Public Comment-- Action: No action taken on this item. 5.c INDEPENDENCE DAY BANNER PROJECT (25 MIN) Katie McGrath of Badger Branding and Economic Development & Tourism Manager Molly Cano presented the report and responded to inquiries. Public Comment: None --End of Public Comment-- Motion By Vice Chair Lerian Second By Committee Member Wang To approve a not to exceed budget of $16,000 for Design Series 3 banners with recommended changes at the meeting. Ayes (6): Committee Member Forsberg, Committee Member Bates, Committee Member Thomas, Committee Member Wang, Vice Chair Lerian, and Chair Welch Absent (1): Committee Member Wolf CARRIED (6 to 0) 6. PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments Member Thomas attended the SLOMA event and the Beaver Brigade event. 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Meeting Minutes: March 13 & 27, 2024 Committee Member Bates provided an update on items the TBID has been working on. 6.d TOURISM PROGRAM UPDATE – Staff Report Tourism and Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the Tourism Program. 7. ADJOURNMENT Page 7 of 27 4 The meeting was adjourned at 7:38 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for May 8, 2024 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 8 of 27 Community Promotions Budget 2023‐24 Budget 2023‐24 Amount Budget 411,735$ Total Budget 411,735$ Expenditure Last Updated 5/3/2024 Expenditure Allocated Committed/Expended Available Balance Contractor Grant Funding 100,000$ 100,000$ ‐$ GIA Recipients Grant Promotional Support Contract 30,000$ 30,000$ Chamber of Commerce Community Placemaking & Recovery Projects 53,243$ 52,650$ 593$ Various Visitor Services Contract 121,275$ 121,275$ Chamber of Commerce Public Relations Contract 50,000$ 50,000$ Chamber of Commerce Printed Maps 7,500$ ‐$ 7,500$ Chamber of Commerce Support Cost 5,000$ ‐$ 5,000$ City Administration Administration 44,735$ 44,735$ City Administration Total 411,753$ 398,660$ 13,093$ Page 9 of 27 Page 10 of 27 Report to City of SLO – TBID and PCC Public Relations Contract April 2024 PR ACTIVITY Implementation/Proactive Work Hosted Marah Eakin, Mae Hamilton, Janet Fullwood and Janet O'Grady on The Art of SLO(wing) Down Media Fam Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Responsive leads Pitched "Hidden Hikes", "Land of Legends" and "Professional Meetings & Events Story Idea: Bayside "Bleisure"" story ideas to Visit California Partnerships Continued planning for SoCal Spring Media Mission with DCI Continued working with Badger Branding on Downtown Neighborhood Map Attended LoBro Community Neighborhood Meeting Continued working with the City, DCI, Hotel SLO and the SLO International Film Festival to plan The Art of SLO(wing) Down group media trip Continued working with the City, DCI, Noble and Badger Branding on Sustainable SLO marketing plan PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF WESTWAYS Fill up on these 3 Central Coast foodie road trips 4,900,000.00 Culinary MEDIA HOSTING VISIT CALIFORNIA Generational Travel in California 230,243.00 Family PROACTIVE PITCHING VISIT CALIFORNIA Group Travel in the Golden State 230,243.00 Cultural PROACTIVE PITCHING KSBY Annual San Luis Obispo County Earth Day held at Laguna Lake Park 478,000.00 $39.54 Sustainability PROACTIVE PITCHING KEYT San Luis Obispo International Film Festival celebrates 30 years of movies 347,000.00 $17.60 Cultural PROACTIVE PITCHING KSBY San Luis Obispo is experiencing a hotel boom 478,000.00 $39.54 Cultural RESPONSIVE PITCHING MSN TRAVEL Michelin Unveils New Hotel Ratings, Michelin "Keys"157,190,000.00 $15,444.86 Cultural YAHOO NEWS 50 Best Vacations in the U.S. to Explore America's Adventure Capitals 420,028,000.00 $34,344.70 Outdoor YAHOO NEWS SLO is one of top-10 dog-friendly vacation spots in the nation, USA Today says. Here’s why 180,340,000.00 $34,344.70 Family COSMOPOLITAN 15 Underrated Summer Trip Ideas to Throw in the Group Chat Right This Very Second 40,080,000.00 $9,421.65 Cultural AP NEWS Actress/Writer/Director Heather Graham to be Honored at the 30th Edition of the San Luis Obispo Int’l Film Festival 34,630,000.00 $6,125.71 Cultural THE TRAVEL 7 Alternative Scenic Drives To Big Sur 2,670,000.00 $97.51 Cultural MEN'S JOURNAL 50 Best Vacations in the U.S. to Explore America's Adventure Capitals 1,310,000.00 $601.06 Outdoor VACATION IDEAS 25 Best Solo Vacation Destinations in the United States 879,000.00 $184.43 Cultural HER CAMPUS 10 Hidden Gems in SLO 683,000 $96.93 Cultural KSBY Heather Graham receives King Vidor Award at SLO International Film Festival 478,000.00 $39.54 Cultural MOVIEMAKER Josh Brolin and Heather Graham Among Special Guests at 30th Annual San Luis Obispo International Film Festival 239,000.00 $42.55 Cultural FIFTY GRANDE The Best Hotels That Opened This Spring 67,000.00 $1.01 Cultural JUST LUXE Hotel San Luis Obispo Offers a Perfect Escape to California's Central Coast 63,000.00 $9.84 Cultural TOURIST BEE 6 Best Things to Do in San Luis Obispo 25,000.00 $2.19 Cultural CALIFORNIA UNPUBLISHED Best Small Towns in California to Visit this Summer: Your Charming Getaway Guide 14,000.00 $0.68 Cultural FACTIVA Boutique bed-and-breakfast reopens in downtown SLO after major remodel. Take a look inside 13,000.00 $3.30 Cultural TOTALS 22 845,372,486.00 $100,857.34 TOTAL YTD 2,545,711,765.00 $1,212,926.44 148 3,391,084,251.00 $1,313,783.78 Page 11 of 27 Page 12 of 27 Apr Mar Apr 2023 2024 2024 Asia 5% Walk‐ins 5,358 5,062 5,289 Europe 46% Phone Calls 679 211 199 Australia/NZ 5% Emails & Digital 977 1,012 1,386 UK 18% N. America 20% C. America 0% Apr Mar Apr S. America 4% 2023 2024 2024 Calls 68 27 29 West Coast 22% Southwest 10% Midwest 32% Apr Mar Apr South 18% 2023 2024 2024 East Coast 18% Referrals 894 48 41 Northern CA 27% Central Coast 49% Apr Mar Apr Central Valley 1% 2023 2024 2024 Desert 1% Email 124 101 118 Southern CA 22% Phone Calls 268 132 130 Apr Apr Apr 2023 2024 2024 YTD Fulfilled N/A 96 VisitSLO.com 31 111 VISITOR CENTER ACTIVATIONS Cal Poly Open House ‐ Resource Fair VISITOR CENTER HIGHLIGHTS 1) Met with families of and alumni of Cal Poly at Open House 3) Organizing the Visitor Center out at Thursday Farmers' Market after Memorial Day. 2) Providing resources and events fliers to our hotel partners INFORMATION REQUESTS EVENTS SHARED REPORT TO CITY OF SLO ‐ TBID & PCC GUEST SERVICES CONTRACT APRIL 2024 DEMOGRAPHIC SNAPSHOT International Travelers VISITOR INTERACTION CALLS TO 877‐SLO‐TOWN HOTEL REFERRALS HOTEL AVAILABILITY TRACKER Domestic Travelers California Travelers Page 13 of 27 Page 14 of 27 April 2024 Grants-in-Aid and Cultural Arts &Community Promotions Marketing Support Activity Organization Event EC PR PC VC SM MTG ST HD DS RACE Matters SLO County Belonging 2023:Braiding Water X X Central Coast Shakespeare Festival Love's Labor Lost X X X Orchestra Novo Orchestra Novo Goes Hollywood,Pops ON The Sequel X X SLO Symphony SLO Symphony 2023-2024 Classics Season X X X X Festival Mozaic Mozart in the Mission X X X Hospice SLO County Light Up A Life X X X X Central Coast Roller Derby (CCRD,Inc.) Central Coast Roller Derby 2023 Home Bouts X X X X Downtown SLO 27th Annual Concerts in the Plaza X X X X San Luis Obispo Master Chorale Chants Encounter;Holiday Festival; All-Night Vigil X X X X X X SLO Overdose Awareness Day SLO Overdose Awareness Day X X X X Cal Poly Corporation (on behalf of Cal Poly Arts)Cal Poly Arts Jazz Series X Canzona Women's Ensemble Weaving Women's Voices X X X X X X Central Coast Ag Network dba City Farm SLO 3rd Annual Sheep Shearing Shindig X X X X X X Civic Ballet of SLO Scarlet Ibis &Rodeo (formerly West Side Story)X X X Five Cities Diversity Coalition DBA Diversity Coalition of SLO County Women of Color Symposium X X Foundation of the Performing Arts Center NORTH:The Musical X History Center of SLO County Opening Day at the Dallidet X X Saint Andrew Greek Orthodox San Luis Obispo Greek Festival X X X Page 15 of 27 Church SLO Beaver Brigade 2nd Annual SLO County Beaver Festival X X X X X X SLO Climate Coalition SLO County Earth Day Fair X X X SLO International Film Festival SLO International Film Festival X X X X SLO Museum of Art Adam Parker Smith Exhibition X X SLO Repertory Theatre Beehive -The 60s Musical X X Black is current month,gray is past work White boxes are GIA recipients,gray boxes are CACP recipients Boxes marked with "D"indicate that recipients knew about service and declined to utilize. 23 Total;23 served to date or in progress EC-Confirmed/added event(s)in local Event Calendars, including:SLO CAL,SLO Chamber,SLO Happenings PR-Included event(s)in seasonal Press Release sent to local/regional media outlets PC-Spoke with recipient(s)via Phone Call to review/discuss promotional opportunities and answer questions VC-Prominently displayed printed promotional materials in Visitor Center;brochures,posters,etc. SM-Promoted event(s)on SLO Chamber Social Media channels via press release from recipients MTG-Met with Groups in person and offered public relations advice and support ST-Sold/are currently selling Tickets for event(s) through the Visitor Center HD -Included printed promotional material in Hotel Distribution DS -Recipient Declined Services Page 16 of 27 2009‐10 2010‐11 2011‐12 2012‐13 2013‐14 2014‐15 2015‐16 2016‐17 2017‐18 2018‐19 2019‐20 2020‐21 2021‐22 2022‐23 2023‐24 Change +/‐ to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,297,863$ 1,244,066$ ‐4.1% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,057,478$ 1,035,032$ ‐2.1% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,039,589$ 1,024,818$ ‐1.4% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 993,400$ 986,381$ ‐0.7% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 770,599$ 747,844$ ‐3.0% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 628,735$ 630,325$ 0.3% January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 554,408$ 539,507$ ‐2.7% February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 735,450$ 686,697$ ‐6.6% March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 807,997$ 803,985$ ‐0.5% April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,056,663$ May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,508$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,160,330$ Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 11,013,020$ 7,698,656$ 2022‐23 2023‐24 Change +/‐2022‐23 2023‐24 Change +/‐2022‐23 2023‐24 Change +/‐ July 82.6 83.5 1.1% 206.04 199.85 ‐3.0% 170.2 166.97 ‐1.9% August 75.8 74 ‐2.4% 191.58 190.04 ‐0.8% 145.18 140.59 ‐3.2% September 72.7 71.2 ‐2.1% 192.94 194.69 0.9% 140.26 138.57 ‐1.2% October 69.9 70.1 0.3% 182.95 184.24 0.7% 127.88 129.19 1.0% November 61.6 62.7 1.8% 168.42 164.58 ‐2.3% 103.79 103.23 ‐0.5% December 54.1 56.5 4.4% 151.40 149.65 ‐1.2% 81.88 84.56 3.3% January 50.4 54.3 7.7% 136.18 139.69 2.6% 68.59 75.79 10.5% February 65.9 59.7 ‐9.4% 156.67 152.68 ‐2.5% 103.3 91.2 ‐11.71% March 64.0 67.9 6.1% 159.72 160.49 0.5% 102.16 108.93 6.63% April 74.0 188.24 141.32 May 67.5 181.38 122.36 June 74.2 206.77 153.52 Total/Average 67.72 0.01 176.86$ ‐0.01 121.70$ 0.00 Updated: 05/03/2024 Occupancy ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison Page 17 of 27 Page 18 of 27 Amount Requested Organization Name Event Name Funding Reccomendation Specific Items $20,000.00 San Luis Obispo Museum of Art 2024 Mural Project & Brand Launch $7,000.00 Funding to be used towards media plan as presented. $17,000.00 History Revisited 38th Annual Central Coast Rennaisance Festival $6,000.00 Funding to be used towards broadcast, social media and radio advertising only. $7,000.00 Saint Andrew Greek Orthodox San Luis Obispo Greek Festival $3,500.00 Funding to be used towards media plan as presented. $20,000.00 San Luis Obispo International Film Festival San Luis Obispo International Film Festival $10,000.00 Funding to be sued towards Variety Marketing package and social media campaign only. $4,550.00 Diversity Coalition San Luis Obispo County Women of Color Symposium $3,000.00 Funding to be used towards media plan as presented. $7,500.00 San Luis Obispo Climate Coalition San Luis Obispo County Earth Day Fair $5,000.00 Funding to be used towards media plan, with the exception of print media. $5,250.00 Central Coast Ag Network DBA City Farm SLO 4th Annual Sheep Shearing Shindig $3,500.00 Funding to be used towards media and advertising, not to be used for media consultant. $20,000.00 SLO Baseball Alliance Foundation, Inc. Blues Fireworks Celebration & Baseball Game $3,000.00 Funding to be used towards out of area media only. $5,000.00 SLO Symphony The SLO Symphony/Paderewski Festival Collaboration $5,000.00 Funding to be towards media plan, not including printed mailers. $7,000.00 The Land Conservancy of SLO County Colors of Conservation $0.00 Overall program budget and grant request allocation were not completed correctly resulting in an imcomplete application. $5,000.00 Paderewski Festival Paderewski Festival N/A Did not attend mandatory informational session. $3,000.00 Cal Poly Corporation Designing for Neurinclusion at Farmers Market: Cal Poly EIM Pop-Up Resilience room $3,000.00 Funding to be used towards media plan as presented. $13,158.00 Ecologistics, Inc.Central Coast Bioneers $2,500.00 Funding to be used towards media plan, not including Santa Barbara & Monterey publications. $7,500.00 History Center of San Luis Obispo County Opening Day at the Dallidet $3,000.00 Funding to be used towards media plan as presented. $6,850.00 Central Coast Shakespeare Festival Central Coast Shakespeare Festival $3,600.00 Funding to be used towards media plan as presented. $11,300.00 San Luis Obispo Repertory Theatre MAMMA MIA!$6,000.00 Funding to be used towards media plan as presented. $3,000.00 SLO Overdose Awareness Day SLO Overdose Awareness Day $1,000.00 Funding to be used towards media plan as presented. $7,500.00 Orchestra Novo, Inc.Pops ON!$3,000.00 Funding to be used towards media plan as presented. $7,500.00 RACE Matters SLO County Belonging 2024 $3,500.00 Funding to be used towards media plan as presented. $12,000.00 Downtown SLO Concerts in the Plaza $12,000.00 Full funding towards media plan as presented. $1,000.00 Canzona Women's Ensemble Music of the Americas $1,000.00 Funding to be used towards KCBX, New Times and Facebook, not to be used for printed postcards. $13,500.00 SLO Beaver Brigade 3rd Annual SLO County Beaver Festival $5,500.00 Funding to be used towards media plan as presented. $20,000.00 SLO Master Chorale 2024/2025 Season – A 40th Anniversary Celebration: “Best of” the SLO Master Chorale concert (11/24/24); Holiday Festival concert (12/21/24);SLO Master Chorale's 40th Anniversary Celebration (3/1/25); Messa da Requiem concert (4/27/25)$5,000.00 Funding to be used towards advertising expenses line item only. $7,000.00 SLO County Arts Council Open Studios Art Tour $2,900.00 Funding to be used towards media plan excluding catalog and stipend's and exclusive to events happening in the city of SLO i.e. Preview Show, "Art Bar" Workshops, and Spring 2025 Mission Plaza "Activation". $5,000.00 Lumina Alliance Lumina Alliance Walk for Survivors $0.00 Overall program budget was not completed correctly resulting in an imcomplete application. $4,530.00 The Monday Club Conservancy The Monday Club Centennial - Doors Open California $2,000.00 Funding to be used towards media plan as presented. $241,138.00 $100,000.00 Page 19 of 27 Page 20 of 27 1 Tourism Business Improvement District Board Minutes May 1, 2024, 8:30 a.m. Hotel San Luis Obispo, 877 Palm Street, San Luis Obispo, CA 93401 TBID Board Present: Member Lori Keller, Member Nipool Patel, Member Sandy Sandoval, Vice Chair Clint Pearce, Chair Lydia Bates TBID Board Absent: Member Winston Newland, Member Prashant Patel City Staff Present: Economic Development & Tourism Manager Molly Cano, Tourism & Community Promotions Manager Jacqui Clark- Charlesworth _____________________________________________________________________ 1. CALL TO ORDER A Special Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on May 1, 2024 at 8:30 a.m. at Hotel San Luis Obispo, 877 Palm Street, San Luis Obispo, by Chair Bates. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. BUSINESS ITEMS 3.a VISIT SAN LUIS OBISPO DESTINATION MARKETING SERVICES RFP SECOND INTERVIEWS Noble Studios presented their report and responded to questions. Public Comment: None --End of Public Comment— Action: The Board unanimously approved rehiring Noble Studios as their agency of record for FY24-26. Page 21 of 27 2 4. ADJOURNMENT The meeting was adjourned at 11:40 a.m. The next Special Meeting of the Tourism Business Improvement District Board is scheduled for May 22, 2024 at 9:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 22 of 27 1 Tourism Business Improvement District Board Minutes April 16, 2024, 8:30 a.m. Embassy Suites, 333 Madonna Road, San Luis Obispo TBID Board Present: Member Lori Keller, Member Winston Newland, Member Prashant Patel, Member Sandy Sandoval, Vice Chair Clint Pearce, Chair Lydia Bates TBID Board Absent: Member Nipool Patel City Staff Present: Economic Development & Tourism Manager Molly Cano, Tourism & Community Promotions Manager Jacqui Clark- Charlesworth _____________________________________________________________________ 1. CALL TO ORDER A Special Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on April 16, 2024 at 8:30 a.m. at Embassy Suites, 333 Madonna Road, San Luis Obispo, by Vice Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. BUSINESS ITEM 3.a VISIT SAN LUIS OBISPO DESTINATION MARKETING SERVICES RFP FIRST INTERVIEWS The five agencies invited to interview gave their presentations and responded to questions. Public Comment: None --End of Public Comment-- Page 23 of 27 2 Action: The Board unanimously decided to invite one agency back for a second interview. 4. ADJOURNMENT The meeting was adjourned at 4:15 p.m. The next Special Meeting of the Tourism Business Improvement District Board is scheduled for May 1, 2024 at 8:30 a.m. Hotel San Luis Obispo, 877 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 24 of 27 1 Tourism Business Improvement District Board Minutes April 10, 2024, 10:00 a.m. City Hall, 990 Palm Street, San Luis Obispo TBID Board Present: Member Winston Newland, Member Nipool Patel, Member Sandy Sandoval, Vice Chair Clint Pearce (arrived at 10:45 AM), Chair Lydia Bates TBID Board Absent: Member Lori Keller, and Member Prashant Patel City Staff Present: Economic Development & Tourism Manager Molly Cano, Tourism & Community Promotions Manager Jacqui Clark- Charlesworth, Tourism Intern Anna Sargent, City Clerk Teresa Purrington _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on April 10, 2024 at 10:05 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Bates. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: Anna Sargent Alicia Miller --End of Public Comment-- 3. CONSENT Motion By Member Sandoval Second By Member Nipool Patel To approve the Consent Items 3a through 3g. Ayes (5): Member Newland, Member Nipool Patel, Member Sandoval, and Vice Chair Pearce and Chair Bates Absent (2): Member Keller, Member P. Patel CARRIED (4 to 0) Page 25 of 27 2 3.a MINUTES OF TBID REGULAR MEETING ON MARCH 13 & SPECIAL MEETING ON MARCH 27, 2024 3.b SMITH TRAVEL REPORT (STR) 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 3.f NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORT 4. PRESENTATIONS 4.a MARKETING SERVICES QUARTER REPORT & Q4 MEDIA PLAN REVIEW (25 MIN) Hayley Corbett, Danni Winter and Gabbi Hall Noble Studios presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 4.b PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT (15 MIN) Jessica Blanco and Hollie West, SLO Chamber presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 4.c CONTENT MARKETING QUARTER REPORT (15 MIN) Molly Burchett and Katy McGrath, Badger Branding presented the staff report and responded to inquiries. Public Comment: None Page 26 of 27 3 --End of Public Comment-- Action: No action taken on this item. 5. BUSINESS ITEMS 5.a SUSTAINABLE SLO MARKETING PLAN (30 MIN) Economic Development & Tourism Manager Molly Cano, Tourism and Community Promotion Manager Jacqui Clark-Charlesworth and Hayley Corbett, Gabbi Hall and Danni Winter, Noble Studios presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 6. TBID LIAISON REPORTS AND COMMUNICATION 6.a HOTELIER UPDATE – LIAISON REPORTS - None 6.b PCC UPDATE – LIAISON REPORT - None 6.c VISIT SLO CAL UPDATE – LIAISON REPORT Vice Chair Pearce and Economic Development & Tourism Manager Molly Cano provided a brief update on Visit SLO CAL activities. 6.d TOURISM PROGRAM UPDATE – STAFF REPORT Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided a brief update on the tourism programs. 7. ADJOURNMENT The meeting was adjourned at 11:55 a.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for May 8, 2024 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 27 of 27