HomeMy WebLinkAbout5/8/2024 Item PC, Montiel
From:Adam Montiel <
To:Advisory Bodies
Subject:Lo Bro - Here we Go!
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Dear Members of the Promotional Coordinating Committee,
I hope this message finds you well. I am writing to express my enthusiastic support for the promotion of
colloquial neighborhood names in San Luis Obispo, specifically the designation of "Lo Bro" for the Lower Broad
Street area. This initiative not only enhances local identity but also significantly contributes to the economic
vitality of our city.
The term "Lo Bro" gained prominence during the challenging times of the COVID-19 pandemic through an
event known as the "Lo Bro Howl," where residents united nightly to howl in solidarity. This act of community
spirit was a beacon of connection and resilience, reminding us of the strength found in our local bonds. As a
resident and a broadcaster in this vibrant neighborhood, I have consistently used "Lo Bro" on my shows, and it
has resonated positively with my listeners and guests alike.
Unfortunately, there has been some opposition to the term, with a few critics suggesting it contributes to so-
called "bro culture." I find this interpretation not only unfounded but also dismissive of the inclusive spirit "Lo
Bro" has come to represent. The criticism seems akin to grossly misunderstanding New York City’s SoHo as
derogatory towards sex workers, which it is obviously not.
Furthermore, one of the vocal critics operates a business named "Two Broads Cider," - I mean, really? Let that
sit for a second. They claim to have a virtuous issue with Lo Bro, while leveraging a term (referring to women
as 'broads') that most consider far more controversial than "bro." When questioned, one of the owners
asserted they can redefine "broads," yet they deny the same possibility for ‘bros’ in "Lo Bro?" This stark
inconsistency highlights a selective outrage that undermines community-building.
As we stand on the cusp of something truly exciting for our community, I urge the committee to consider the
overwhelming support and positive impact of embracing "Lo Bro." It has been four years since this area has
been colloquially known as Lo Bro. To turn back now would be self-defeating and counterproductive to the
progress we've made in strengthening our community bonds.
I have used this term colloquially on my show. Guests have as well. Listeners do when they correspond with
me. This has grown ORGANICALLY over the course of over four years. Isn’t that the exact kind of enthusiasm
and roots we want our nomenclature to strive for?
Thank you for considering my perspective. I look forward to contributing further to our city's vibrant and
inclusive future.
Warm regards,
Adam Montiel
Up+Adam with Adam Monitel
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Adam Montiel
'Up+Adam with Adam Montiel'
The Pour With Adam Monitel
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