HomeMy WebLinkAbout05-22-2024 TBID Agenda Packet
Tourism Business Improvement District Board
AGENDA
Wednesday, May 22, 2024, 9:30 a.m.
City Hall, 990 Palm Street, San Luis Obispo
The Tourism Business Improvement District Board holds in-person meetings. Zoom participation will
not be supported at this time.
INSTRUCTIONS FOR PUBLIC COMMENT:
Public Comment prior to the meeting (must be received 3 hours in advance of the meeting):
Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990
Palm Street, San Luis Obispo, California, 93401.
Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your
email, please include the date of the meeting and the item number (if applicable). Emails will not
be read aloud during the meeting.
Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the
agenda item number you are calling about, and leave your comment. Verbal comments must be
limited to 3 minutes. Voicemails will not be played during the meeting.
*All correspondence will be archived and distributed to members, however, submissions received
after the deadline may not be processed until the following day.
Public Comment during the meeting:
Meetings are held in-person. To provide public comment during the meeting, you must be
present at the meeting location.
Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy,
Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire
to utilize electronic visual aids to supplement their oral presentation are encouraged to provide
display-ready material to the City Clerk by 12:00 p.m. on the day before the meeting. Contact
the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114.
Pages
1.CALL TO ORDER
Chair Bates will call the Regular Meeting of the Tourism Business Improvement
District Board to order.
2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
At this time, people may address the Committee about items not on the agenda.
Comments are limited to three minutes per person. Items raised at this time are
generally referred to staff and, if action by the Committee is necessary, may be
scheduled for a future meeting.
3.CONSENT
3.a MINUTES OF TBID REGULAR MEETING ON APRIL 10 AND SPECIAL
MEETING ON APRIL 16 AND MAY 1
5
3.b SMITH TRAVEL REPORT (STR)13
3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 15
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 17
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 19
3.f NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT 21
3.g BADGER BRANDING ORGANIC SOCIAL REPORT 35
4.BUSINESS ITEMS
4.a RFP PROCESS UPDATE (20 MIN)
Staff and contractor will share an update on the Destination Marketing
Services RFP and additional service option for Public Relations.
4.b STRATEGIC PLAN UPDATE (10 MIN)
Staff will present the recommended approach and budget for the update
to the San Luis Obispo TBID Strategic Plan for Board approval.
4.c FY 24-25 TBID PROGRAM BUDGET (25 MIN)
The Board will finalize and approve the FY 24-25 TBID budget and
program allocations for recommendation to City Council.
4.d SUMMER SUPPLEMENTAL PAID MEDIA PLAN (15 MIN)
The Board will consider investing in a supplemental paid media plan for
the summer months.
4.e MIDWEEKEND PROMOTION RECAP (30 MIN)45
Staff and contractor team will present the results of the MidWeekend
promotion and opportunity for summer promotion.
4.f BROCHURE REPRINTING BUDGET CONSIDERATION (10 MIN)
The Board will consider a reprint of the destination marketing brochure.
5.TBID LIAISON REPORTS AND COMMUNICATION
5.a HOTELIER UPDATE – LIAISON REPORTS
5.b PCC UPDATE – LIAISON REPORT 47
5.c VISIT SLO CAL UPDATE – LIAISON REPORT
5.d TOURISM PROGRAM UPDATE – STAFF REPORT
6.ADJOURNMENT
The next Regular Meeting of the Tourism Business Improvement District Board
is scheduled for June 12, 2024 at 10:00 a.m. in the Council Hearing Room at
City Hall, 990 Palm Street, San Luis Obispo.
LISTENING ASSISTIVE DEVICES are available -- see the Clerk
The City of San Luis Obispo wishes to make all of its public meetings accessible
to the public. Upon request, this agenda will be made available in appropriate
alternative formats to persons with disabilities. Any person with a disability who
requires a modification or accommodation in order to participate in a meeting
should direct such request to the City Clerk’s Office at (805) 781-7114 at least
48 hours before the meeting, if possible. Telecommunications Device for the
Deaf (805) 781-7410.
Agenda related writings or documents provided to the Tourism Business
Improvement District Board are available for public inspection on the City’s
website, under the Public Meeting Agendas web page:
https://www.slocity.org/government/mayor-and-city-council/agendas-and-
minutes. Meeting video recordings can be found on the City’s website:
http://opengov.slocity.org/WebLink/Browse.aspx?id=61016&dbid=0&repo=CityCl
erk
1
Tourism Business Improvement District Board Minutes
April 10, 2024, 10:00 a.m.
City Hall, 990 Palm Street, San Luis Obispo
TBID Board Present: Member Winston Newland, Member Nipool Patel, Member
Sandy Sandoval, Vice Chair Clint Pearce (arrived at 10:45 AM),
Chair Lydia Bates
TBID Board Absent: Member Lori Keller, and Member Prashant Patel
City Staff Present: Economic Development & Tourism Manager Molly Cano,
Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth, Tourism Intern Anna Sargent, City Clerk Teresa
Purrington
_____________________________________________________________________
1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on April 10, 2024 at 10:05 a.m. in the Council
Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Bates.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
Anna Sargent
Alicia Miller
--End of Public Comment--
3. CONSENT
Motion By Member Sandoval
Second By Member Nipool Patel
To approve the Consent Items 3a through 3g.
Ayes (5): Member Newland, Member Nipool Patel, Member Sandoval, and Vice
Chair Pearce and Chair Bates
Absent (2): Member Keller, Member P. Patel
CARRIED (4 to 0)
Page 5 of 51
2
3.a MINUTES OF TBID REGULAR MEETING ON MARCH 13 & SPECIAL
MEETING ON MARCH 27, 2024
3.b SMITH TRAVEL REPORT (STR)
3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT
3.f NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT
3.g BADGER BRANDING ORGANIC SOCIAL REPORT
4. PRESENTATIONS
4.a MARKETING SERVICES QUARTER REPORT & Q4 MEDIA PLAN
REVIEW (25 MIN)
Hayley Corbett, Danni Winter and Gabbi Hall Noble Studios presented the
staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
4.b PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT (15
MIN)
Jessica Blanco and Hollie West, SLO Chamber presented the staff report
and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
4.c CONTENT MARKETING QUARTER REPORT (15 MIN)
Molly Burchett and Katy McGrath, Badger Branding presented the staff
report and responded to inquiries.
Public Comment:
None
Page 6 of 51
3
--End of Public Comment--
Action: No action taken on this item.
5. BUSINESS ITEMS
5.a SUSTAINABLE SLO MARKETING PLAN (30 MIN)
Economic Development & Tourism Manager Molly Cano, Tourism and
Community Promotion Manager Jacqui Clark-Charlesworth and Hayley
Corbett, Gabbi Hall and Danni Winter, Noble Studios presented the staff
report and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
6. TBID LIAISON REPORTS AND COMMUNICATION
6.a HOTELIER UPDATE – LIAISON REPORTS - None
6.b PCC UPDATE – LIAISON REPORT - None
6.c VISIT SLO CAL UPDATE – LIAISON REPORT
Vice Chair Pearce and Economic Development & Tourism Manager Molly
Cano provided a brief update on Visit SLO CAL activities.
6.d TOURISM PROGRAM UPDATE – STAFF REPORT
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided a brief update on the tourism programs.
7. ADJOURNMENT
The meeting was adjourned at 11:55 a.m. The next Regular Meeting of the
Tourism Business Improvement District Board is scheduled for May 8, 2024 at
10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis
Obispo.
APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
XX/XX/202X
Page 7 of 51
Page 8 of 51
1
Tourism Business Improvement District Board Minutes
April 16, 2024, 8:30 a.m.
Embassy Suites, 333 Madonna Road, San Luis Obispo
TBID Board Present: Member Lori Keller, Member Winston Newland, Member
Prashant Patel, Member Sandy Sandoval, Vice Chair Clint
Pearce, Chair Lydia Bates
TBID Board Absent: Member Nipool Patel
City Staff Present: Economic Development & Tourism Manager Molly Cano,
Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth
_____________________________________________________________________
1. CALL TO ORDER
A Special Meeting of the San Luis Obispo Tourism Business Improvement District
Board was called to order on April 16, 2024 at 8:30 a.m. at Embassy Suites, 333
Madonna Road, San Luis Obispo, by Vice Chair Pearce.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3. BUSINESS ITEM
3.a VISIT SAN LUIS OBISPO DESTINATION MARKETING SERVICES RFP
FIRST INTERVIEWS
The five agencies invited to interview gave their presentations and responded to
questions.
Public Comment:
None
--End of Public Comment--
Page 9 of 51
2
Action: The Board unanimously decided to invite one agency back for a second
interview.
4. ADJOURNMENT
The meeting was adjourned at 4:15 p.m. The next Special Meeting of the Tourism
Business Improvement District Board is scheduled for May 1, 2024 at 8:30 a.m.
Hotel San Luis Obispo, 877 Palm Street, San Luis Obispo.
_________________________
APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
XX/XX/202X
Page 10 of 51
1
Tourism Business Improvement District Board Minutes
May 1, 2024, 8:30 a.m.
Hotel San Luis Obispo, 877 Palm Street, San Luis Obispo, CA 93401
TBID Board Present: Member Lori Keller, Member Nipool Patel, Member Sandy
Sandoval, Vice Chair Clint Pearce, Chair Lydia Bates
TBID Board Absent: Member Winston Newland, Member Prashant Patel
City Staff Present: Economic Development & Tourism Manager Molly Cano,
Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth
_____________________________________________________________________
1. CALL TO ORDER
A Special Meeting of the San Luis Obispo Tourism Business Improvement District
Board was called to order on May 1, 2024 at 8:30 a.m. at Hotel San Luis Obispo,
877 Palm Street, San Luis Obispo, by Chair Bates.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3. BUSINESS ITEMS
3.a VISIT SAN LUIS OBISPO DESTINATION MARKETING SERVICES RFP
SECOND INTERVIEWS
Noble Studios presented their report and responded to questions.
Public Comment:
None
--End of Public Comment—
Action: The Board unanimously approved rehiring Noble Studios as their agency
of record for FY24-26.
Page 11 of 51
2
4. ADJOURNMENT
The meeting was adjourned at 11:40 a.m. The next Special Meeting of the
Tourism Business Improvement District Board is scheduled for May 22, 2024 at
9:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis
Obispo.
_________________________
APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
XX/XX/202X
Page 12 of 51
April 2024
WD WE Total
WD WE Total
WD WE Total
WD WE Total
WD WE Total
WD WE Total
California 64.24 74.02 67.03
176.43 192.85 181.61
113.34 142.74 121.74
-3.80 8.71 -0.17
-0.95 1.77 0.10
-4.72 10.64 -0.07
City of Paso Robles 65.99 71.74 67.64 165.01 268.11 196.26 108.90 192.35 132.74 -18.70 -8.30 -15.80 3.17 19.82 10.44 -16.12 9.88 -7.01
City of Pismo Beach 73.51 79.37 75.19 218.10 265.38 232.36 160.33 210.64 174.71 -8.87 8.21 -4.31 -0.68 -10.68 -3.29 -9.48 -3.34 -7.46
City of San Luis Obispo 77.47 80.05 78.21 168.79 213.07 181.74 130.76 170.56 142.13 -2.89 -2.96 -2.91 6.46 -3.08 2.98 3.38 -5.95 -0.02
City of Morro Bay 62.69 71.61 65.24 125.35 167.71 138.64 78.58 120.10 90.44 -8.36 8.00 -3.79 -2.78 -4.23 -2.26 -10.91 3.43 -5.97
WD WE Total
WD WE Total
WD WE Total
WD WE Total
WD WE Total
WD WE Total
California 63.24 71.77 65.68
181.03 197.54 186.18
114.49 141.77 122.28
-3.34 -6.45 -4.33
-0.68 -6.31 -2.72
-4.00 -12.35 -6.93
City of Paso Robles 67.17 74.95 69.39 171.42 285.99 206.78 115.14 214.35 143.48 -14.16 -18.29 -15.48 4.33 -2.13 0.80 -10.44 -20.03 -14.80
City of Pismo Beach 58.40 71.55 62.16 192.33 253.18 212.35 112.33 181.16 131.99 -19.65 -13.64 -17.77 -10.01 -19.29 -13.34 -27.70 -30.30 -28.74
City of San Luis Obispo 68.43 76.60 70.76 171.11 254.82 197.00 117.08 195.18 139.40 -5.54 -12.58 -7.84 -3.30 -3.18 -3.93 -8.66 -15.36 -11.46
City of Morro Bay 53.40 63.65 56.32 120.65 164.62 134.84 64.42 104.77 75.95 -11.07 -16.09 -12.76 -5.84 -10.93 -8.37 -16.27 -25.26 -20.06
WD WE Total
WD WE Total
WD WE Total
WD WE Total
WD WE Total
WD WE Total
California 64.92 76.72 68.29
183.03 195.24 186.95
126.93 248.36 161.63
-2.50 -2.21 -2.41
-0.76 -5.45 -2.38
0.87 -6.05 -2.29
City of Paso Robles 70.98 87.03 75.56 178.83 285.37 213.89 96.30 233.24 135.42 -8.97 -5.01 -7.70 10.81 -1.10 5.86 -10.98 -10.98 -5.86
City of Pismo Beach 52.43 84.89 61.71 183.66 274.74 219.46 103.55 210.09 133.99 -11.26 6.34 -5.08 0.32 -5.88 -0.81 2.71 2.71 0.60
City of San Luis Obispo 65.47 86.71 71.54 158.17 242.28 187.30 70.22 157.10 95.04 0.23 -0.97 -0.19 2.47 -0.92 0.79 -12.11 -12.11 -5.93
City of Morro Bay 55.89 83.51 63.78 125.64 188.13 149.02 #REF! #REF! #REF! -8.16 9.04 -2.40 -4.29 -6.37 -3.61 #REF! #REF! #REF!
WD WE Total
WD WE Total
WD WE Total
WD WE Total
WD WE Total
WD WE Total
California 64.32 75.46 67.50 176.24 197.12 182.91 113.35 148.75 123.47 -7.15 -2.33 -5.66 -12.08 -3.69 -9.34 -18.37 -5.93 -14.47
City of Paso Robles 62.70 81.02 67.94 160.65 280.74 201.57 100.73 227.47 136.94 -15.10 -7.38 -12.62 2.60 1.75 3.40 -12.89 -5.76 -9.65
City of Pismo Beach 53.17 81.15 61.16 181.41 276.25 217.37 96.45 224.19 132.95 -5.87 1.21 -3.31 0.61 -6.00 -1.84 -5.30 -4.86 -5.09
City of San Luis Obispo 65.99 89.59 72.73 160.70 238.71 188.15 106.04 213.86 136.85 7.72 4.13 6.43 9.64 1.36 5.37 18.10 5.55 12.14
City of Morro Bay 57.39 81.48 64.27 124.36 197.28 150.77 71.37 160.75 96.90 -1.88 6.16 0.89 -2.48 -1.24 -1.06 -4.31 4.85 -0.18
WD WE Total
WD WE Total
WD WE Total
WD WE Total
WD WE Total
WD WE Total
California 63.79 76.13 67.31
178.64 198.55 185.08
113.96 151.15 124.58
-3.11 0.14 -2.08
-4.49 -2.11 -3.62
-7.45 -1.97 -5.63
City of Paso Robles 62.13 78.53 66.82 155.64 281.87 198.03 96.70 221.36 132.32 -8.23 -9.18 -8.56 1.99 2.21 1.94 -6.41 -7.18 -6.78
City of Pismo Beach 53.19 78.60 60.45 185.99 276.33 219.55 98.92 217.18 132.71 8.19 8.83 8.42 1.03 -8.53 -3.61 9.30 -0.45 4.51
City of San Luis Obispo 63.63 84.47 69.59 148.70 238.16 179.73 94.62 201.18 125.07 11.34 -1.59 6.49 3.01 -2.60 -1.22 14.70 -4.15 5.19
City of Morro Bay 54.09 79.10 61.23 121.57 196.90 149.37 65.75 155.74 91.47 -6.84 2.87 -3.58 -4.86 -4.63 -3.84 -11.37 -1.89 -7.28
For the Week of April 28, 2024 to
May 04, 2024
For the Week of April 21, 2024 to
April 27, 2024
For the Week of April 14, 2024 to
April 20, 2024
For the Week of April 07, 2024 to
April 13, 2024
For the Week of March 31, 2024 to
April 06, 2024
RevPar
Current Week Totals Percent Change
Occupancy (%) ADR RevPar Occupancy (%) ADR RevPar
Current Week Totals Percent Change
Occupancy (%) ADR RevPar Occupancy (%) ADR
Current Week Totals Percent Change
Occupancy (%) ADR RevPar Occupancy (%) ADR RevPar
Current Week Totals Percent Change
Occupancy (%) ADR RevPar Occupancy (%) ADR RevPar
Current Week Totals Percent Change
Occupancy (%) ADR RevPar Occupancy (%) ADR RevPar
Page 13 of 51
Page 14 of 51
2009‐10 2010‐11 2011‐12 2012‐13 2013‐14 2014‐15 2015‐16 2016‐17 2017‐18 2018‐19 2019‐20 2020‐21 2021‐22 2022‐23 2023‐24
Change +/‐ to
previous FY
July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,297,863$ 1,244,066$ ‐4.1%
August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,057,478$ 1,035,032$ ‐2.1%
September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,039,589$ 1,024,818$ ‐1.4%
October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 993,400$ 986,381$ ‐0.7%
November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 770,599$ 747,844$ ‐3.0%
December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 628,735$ 630,325$ 0.3%
January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 554,408$ 539,507$ ‐2.7%
February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 735,450$ 686,697$ ‐6.6%
March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 807,997$ 803,985$ ‐0.5%
April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,056,663$
May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,508$
June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,160,330$
Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 11,013,020$ 7,698,656$
2022‐23 2023‐24 Change +/‐2022‐23 2023‐24 Change +/‐2022‐23 2023‐24 Change +/‐
July 82.6 83.5 1.1% 206.04 199.85 ‐3.0% 170.2 166.97 ‐1.9%
August 75.8 74 ‐2.4% 191.58 190.04 ‐0.8% 145.18 140.59 ‐3.2%
September 72.7 71.2 ‐2.1% 192.94 194.69 0.9% 140.26 138.57 ‐1.2%
October 69.9 70.1 0.3% 182.95 184.24 0.7% 127.88 129.19 1.0%
November 61.6 62.7 1.8% 168.42 164.58 ‐2.3% 103.79 103.23 ‐0.5%
December 54.1 56.5 4.4% 151.40 149.65 ‐1.2% 81.88 84.56 3.3%
January 50.4 54.3 7.7% 136.18 139.69 2.6% 68.59 75.79 10.5%
February 65.9 59.7 ‐9.4% 156.67 152.68 ‐2.5% 103.3 91.2 ‐11.71%
March 64.0 67.9 6.1% 159.72 160.49 0.5% 102.16 108.93 6.63%
April 74.0 188.24 141.32
May 67.5 181.38 122.36
June 74.2 206.77 153.52
Total/Average 67.72 0.01 176.86$ ‐0.01 121.70$ 0.00 Updated: 05/03/2024
Occupancy ADR RevPAR*Figures from Smith
Travel Research Report
TOT Comparison
Page 15 of 51
Page 16 of 51
Report to City of SLO – TBID and PCC
Public Relations Contract
April 2024
PR ACTIVITY
Implementation/Proactive Work
Hosted Marah Eakin, Mae Hamilton, Janet Fullwood and Janet O'Grady on The Art of SLO(wing) Down Media Fam
Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign
Responsive leads
Pitched "Hidden Hikes", "Land of Legends" and "Professional Meetings & Events Story Idea: Bayside "Bleisure"" story ideas to Visit California
Partnerships
Continued planning for SoCal Spring Media Mission with DCI
Continued working with Badger Branding on Downtown Neighborhood Map
Attended LoBro Community Neighborhood Meeting
Continued working with the City, DCI, Hotel SLO and the SLO International Film Festival to plan The Art of SLO(wing) Down group media trip
Continued working with the City, DCI, Noble and Badger Branding on Sustainable SLO marketing plan
PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF
WESTWAYS Fill up on these 3 Central Coast foodie road trips 4,900,000.00 Culinary MEDIA HOSTING
VISIT CALIFORNIA Generational Travel in California 230,243.00 Family PROACTIVE PITCHING
VISIT CALIFORNIA Group Travel in the Golden State 230,243.00 Cultural PROACTIVE PITCHING
KSBY Annual San Luis Obispo County Earth Day held at Laguna Lake Park 478,000.00 $39.54 Sustainability PROACTIVE PITCHING
KEYT San Luis Obispo International Film Festival celebrates 30 years of movies 347,000.00 $17.60 Cultural PROACTIVE PITCHING
KSBY San Luis Obispo is experiencing a hotel boom 478,000.00 $39.54 Cultural RESPONSIVE PITCHING
MSN TRAVEL Michelin Unveils New Hotel Ratings, Michelin "Keys"157,190,000.00 $15,444.86 Cultural
YAHOO NEWS 50 Best Vacations in the U.S. to Explore America's Adventure Capitals 420,028,000.00 $34,344.70 Outdoor
YAHOO NEWS SLO is one of top-10 dog-friendly vacation spots in the nation, USA Today says. Here’s why 180,340,000.00 $34,344.70 Family
COSMOPOLITAN 15 Underrated Summer Trip Ideas to Throw in the Group Chat Right This Very Second 40,080,000.00 $9,421.65 Cultural
AP NEWS Actress/Writer/Director Heather Graham to be Honored at the 30th Edition of the San Luis Obispo Int’l Film Festival 34,630,000.00 $6,125.71 Cultural
THE TRAVEL 7 Alternative Scenic Drives To Big Sur 2,670,000.00 $97.51 Cultural
MEN'S JOURNAL 50 Best Vacations in the U.S. to Explore America's Adventure Capitals 1,310,000.00 $601.06 Outdoor
VACATION IDEAS 25 Best Solo Vacation Destinations in the United States 879,000.00 $184.43 Cultural
HER CAMPUS 10 Hidden Gems in SLO 683,000 $96.93 Cultural
KSBY Heather Graham receives King Vidor Award at SLO International Film Festival 478,000.00 $39.54 Cultural
MOVIEMAKER Josh Brolin and Heather Graham Among Special Guests at 30th Annual San Luis Obispo International Film Festival 239,000.00 $42.55 Cultural
FIFTY GRANDE The Best Hotels That Opened This Spring 67,000.00 $1.01 Cultural
JUST LUXE Hotel San Luis Obispo Offers a Perfect Escape to California's Central Coast 63,000.00 $9.84 Cultural
TOURIST BEE 6 Best Things to Do in San Luis Obispo 25,000.00 $2.19 Cultural
CALIFORNIA UNPUBLISHED Best Small Towns in California to Visit this Summer: Your Charming Getaway Guide 14,000.00 $0.68 Cultural
FACTIVA Boutique bed-and-breakfast reopens in downtown SLO after major remodel. Take a look inside 13,000.00 $3.30 Cultural
TOTALS
22 845,372,486.00 $100,857.34
TOTAL YTD 2,545,711,765.00 $1,212,926.44
148 3,391,084,251.00 $1,313,783.78
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Page 18 of 51
Apr Mar Apr
2023 2024 2024 Asia 5%
Walk‐ins 5,358 5,062 5,289 Europe 46%
Phone Calls 679 211 199 Australia/NZ 5%
Emails & Digital 977 1,012 1,386 UK 18%
N. America 20%
C. America 0%
Apr Mar Apr S. America 4%
2023 2024 2024
Calls 68 27 29 West Coast 22%
Southwest 10%
Midwest 32%
Apr Mar Apr South 18%
2023 2024 2024 East Coast 18%
Referrals 894 48 41
Northern CA 27%
Central Coast 49%
Apr Mar Apr Central Valley 1%
2023 2024 2024 Desert 1%
Email 124 101 118 Southern CA 22%
Phone Calls 268 132 130
Apr Apr Apr
2023 2024 2024 YTD
Fulfilled N/A 96 VisitSLO.com 31 111
VISITOR CENTER ACTIVATIONS
Cal Poly Open House ‐ Resource Fair
VISITOR CENTER HIGHLIGHTS
1) Met with families of and alumni of Cal Poly at Open House
3) Organizing the Visitor Center out at Thursday Farmers' Market after Memorial Day.
2) Providing resources and events fliers to our hotel partners
INFORMATION REQUESTS EVENTS SHARED
REPORT TO CITY OF SLO ‐ TBID & PCC
GUEST SERVICES CONTRACT
APRIL 2024
DEMOGRAPHIC SNAPSHOT
International Travelers
VISITOR INTERACTION
CALLS TO 877‐SLO‐TOWN
HOTEL REFERRALS
HOTEL AVAILABILITY TRACKER
Domestic Travelers
California Travelers
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Page 20 of 51
Agency Report ·April 2024
SLO-TBID
Page 21 of 51
Agency Repor t
April Activity &Performance
What’s Ahead:
●Quarterly Marketing Plan FY23-24:
Visit SLO - 30/60/90 Marketing Plan - FY23-24
Paid Media
Paid Search
In April,paid search drove 29,715 impressions (+14%YoY),4,409 clicks (+27%YoY),14.84%CTR
(+12%YoY),a 65.01%conversion rate (+75%YoY),a $3.67 average CPC (-14%YoY)and 7,377
sessions (+85%YoY)while driving 2,257 hotel referrals (+102 YoY),112 homestay referrals (+70%
YoY),and 307 things to do referrals (+420%YoY)at a 9%increase in cost YoY.
2
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This graph shows PoP data as YoY comparisons within the GA4 dashboard are not available,as GA4 was
implemented less than one year ago.
Paid Social
Paid social drove 1,949,063 impressions (-39%YoY),841,351 users reached,and 33,962 clicks
(-28%YoY)across Facebook and Instagram with a 1.74%CTR for FB/Instagram (+19%YoY)for
15,064 sessions (+16%YoY)while driving 54 hotel referrals (-49%YoY),14 Homestay referrals
(+17%YoY),and 13 things to do referral (+333%YoY)at a 19%decrease in cost YoY.
This year we started promoting Film Fest in March to drive more partner referrals and awareness of
the event.Last year we only promoted Film Fest in April.The majority of partner referrals from paid
social last April came from our film fest ads.In April of 2023,we spent $4,220 on Film Fest,while
this April we spent $2,440.
Over the last several months we have been optimizing our campaigns to drive higher quality leads and
improve conversion rates for our campaigns.
Display
Display drove 3,448,624 impressions (+77%YoY),6,893 clicks (-40%YoY),a 0.20%CTR (-66%
YoY),a 0.69%conversion rate (+35%YoY)and 3,794 sessions (-62%YoY)while driving 24 hotel
3
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referrals (-45%YoY),2 homestay referrals (-78%YoY),and 7 things to do referral (-22%YoY),at an
36%decrease in cost YoY ($4,415).
As Google transitions away from traditional static display ads,we expect to continue to see
decreases in performance for these types of static ads.New ad formats such as Performance Max
and Demand Gen ads allow Google to utilize machine learning and AI to improve performance by
dynamically switching out headlines,descriptions,and other assets.We will continue to build out
and shift budget to more ads for these types of ads to utilize these new tools and continue to drive
higher levels of engagement and performance across the display networks.
This graph shows PoP data as YoY comparisons within the GA4 dashboard are not available,as GA4 was
implemented less than one year ago.
Performance Max (PMAX)
Performance Max campaigns drove 21,449 impressions,2,757 clicks,a 12.85%CTR,a 35%
conversion rate and 3,065 sessions while driving 69 hotel referrals,7 homestay referrals and 488
things to do partner referrals at a total spend of $728.
PMAX Ad Examples:
4
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Demand Gen
Demand Gen campaigns drove 27,808 impressions,358 clicks,a 1.29%CTR,a 5.70%conversion
rate and 274 sessions while driving 24 hotel referrals,12 homestay referrals,and 6 things to do
partner referrals at a total spend of $733.
Proactively monitored and optimized paid media placements ($39,679 spend).
Email Marketing
Monthly Newsletter
In April,we sent one newsletter to all subscribers that primarily focused on driving awareness
around SLO’s sustainability efforts.In April,our newsletters drove 339 sessions (-65%PoP),121
total partner referrals (-72%PoP),18 hotel referrals (-90%PoP),had an average engagement rate of
46.9%(-3%PoP),an average session duration of 2m 03s (-14%PoP),and an average
pages/session of 2.08 (-12%PoP).
Key Takeaway:In March we sent a MidWeekend and a Film Fest newsletter which were much more
conversion-based in intent.In April,we sent our Kind Traveler newsletter to increase awareness of
Visit SLO’s sustainability efforts.From the email copy to the landing page experience,the
Sustainability email was not expected to drive nearly as many conversions as our emails sent in
March.While we saw a dip in conversions,the sustainability email was still well received and
maintained strong engagement and a higher click rate than our past several emails.
5
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April Newsletter Snapshot |SLO Kind Traveler
●Send Date:4/24/24
●Audience Reached:All Newsletters Subscribers
●Recipients:21,747
●Open Rate:45.4%
●Click Rate:3.6%
●Number of Website Sessions:284
●Average Session Duration:1:55
●Pages /Session:2.07
●Engagement Rate:47.18%
●Total Partner Referrals:106
●Total Lodging Referrals:13
6
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Search Engine Optimization (SEO)&Content Creation
Organic search traffic decreased 2%period-over-period and increased 10%year-over-year.
Year-over-year organic search generated 1,013 hotel partner referrals (+148%YoY),59 homestay
partner referrals (+44%YoY),and 2,039 things to do referrals increased by (+88%YoY).YoY Average
Session Duration increased 114%,and pages per session increased 33%.
Page 1 keywords increased to 1,343 (+4%PoP),and total keywords decreased to 4,916 (-2%PoP).
In April,we prompted a new FAQ page to improve our ranking potential for Google’s Search
Generative Experience and long-tail keyword searches,and FAQ content and schema to the Food
and Drink pages.We are continuing to monitor SEO performance across all of our pages since our
new website launched last July,and are seeing good organic improvements across the board.
Cal Poly Page (Optimized in November)
Things to Do Page (Optimized in January)
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Breakfast Page (Optimized in February)
Website
In April,the website saw 69,178 total sessions (+1.2%YoY).The highest engagement rates came
from organic search,cross-network,and referral traffic.April saw an average of 1.94 pages per
session (+35%YoY)and an average session duration of 1:53 (+109%YoY).In April we saw 4,185
Hotel Referrals (+95%YoY),245 Homestay referrals (+13%YoY),and 3,174 Things to Do referrals
(+100%YoY).
8
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9
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MRO Updates:
Plugins:
○WP core 6.5.2
○Safe SVG
○Events Calendar
○Events Calendar Pro
○Community Events
○Yoast
○Relevanssi Premium
○Gravity Forms
○ACF
Web Retainer
10
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Monthly Progress
Task Hours Accomplishments
Monthly Maintenance,
Coordination,and
Management
5.5 Cal Poly weekend updates,Neighborhood page updates,new
accordion block
Creative Services
11
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Monthly Progress
Task Hours Accomplishments
Monthly Maintenance,
Coordination,and
Management
15.75 IPW updates,Pride Creative
PR And Media Relations
Proactive Pitching:
●One Town,Many Events (SLO Film Fest,Movies Filmed in SLO,Famous Residents,
Spring/Summer Road Trips and Sustainability with Earth Day/Arbor Day/Kind Traveler
Program)
Media Relations:Pitching and Outreach
●Alex Caspero,AP Newswire,Luxury Hotels/Vacations
●Brandon Berkson,Hotels Above Par,Affordable Boutique Hotels for the Summer
●Patrick Clarke,Travel Pulse,Hidden Gem Destinations
●Sona Patel,New York Times,Sustainability
●Annita Thomas,Travel with Annita and Friends (Radio),Sustainability
●Erica Finamore,Real Simple,Historic Hotels
12
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●Patrice Williams,Essence,Lesser-Known Wine Regions
●Robin Smith,Extended Weekend Getaways,TV and Movie Travel Destinations
Hosted Media Visits (3-5 visits/partnerships in 2023-24)
●Individual Media Visits -5 Complete
○Lina Lecaro,LA Weekly,August 2-4
○Eileen Ognitz &Andrew Yemma,Taking the Kids,August 9-11
○Susan Lanier-Graham,North Peoria Lifestyle,October 26
○Erica Zazo,Backpacker Magazine,December 6-9
○Alexa Mellardo,Eat This,Not That,March 6-9
●Upcoming Individual Media Visits (Confirmed)
○Garrett Martin,Paste Magazine,May 13-16
○Matt Meltzer,Fifty Grande,May 15-16
Group FAM,April 23-27 (4-6 media)-Complete
○Mae Hamilton,AFAR,AARP,TripAdvisor (attended)
○Janet Fullwood,Mercury News (attended)
○Marah Anne Eakin,Thrillist,Fodor’s,LA Times,Dwell (attended)
○Janet O’Grady,Architectural Digest,WSJ,Organic Spa (attended)
○Linda Laban,NY Post,Gannett (Client Declined)
○Manny Velasquez,Connextions Magazine (Client Declined)
The Travel Mom Giveaway
●DCI was proactive with the following:
○Partnering with Emily Kaufman for a social media giveaway
●Results
○KTLA Morning News Feature,Los Angeles,on April 23
○(3)Instagram Reels
○(3)Facebook Posts
DCI’s All-Client Pitch Initiative
Proposed:(4-6 pitches throughout 2023-24)
Progress:
7 Complete:What’s New in 2024 (July 2023),Hispanic Heritage Month (August
2023),Foodie Destinations (September 2023),Babymoons (October 2023),
Accessibility (November 2023),Story Starters (February 2024),Accessibility (April
2024)
DCI 2023-24 SLO Coverage Grid:
●https://docs.google.com/spreadsheets/d/1X5vv8eqMyV4HSLq4nod-fio_XtbqSyap54Hau1w
V7yY/edit#gid=1486951543
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Page 34 of 51
April 2024
SLO TBID - SHARESLO
ORGANIC SOCIAL REPORT
Date: 5/8/24Page 35 of 51
Followers: 31,078 ( 3%)
Total Follower Gain: 900
Total Posts: 221
Total Impressions: 992,525 ( 21%)
(includes both organic & paid)
Total stories: 211
Total Engagements:9,745 ( 1.3%)
Engagement Rate: 1% ( 16%)
INSTAGRAM
TOP POSTS:
In April, our followers increased by almost 1,000! We also saw an increase in impressions and engagements, but since the
impressions had such a huge jump, the engagement rate actually decreased. Our best performing posts this month were two
inspirational/to-do reels and a fun fact grid post.
Page 36 of 51
Page Followers: 98,604 ( 0.1%)
Total Net Audience Growth: 87
Total Posts: 15
Total Impressions: 1,807,260 ( 36%)
Total Organic: 107,727 ( 20%)
Total Engagements: 9,304 ( 34%)
Engagement Rate: .5% ( 314%)
FACEBOOK
TOP POSTS:
In April, we saw an increase in followers and engagements. The best performing posts were about SLO fun facts and new
businesses in SLO, this is a recurring win. We saw a decrease in impressions and engagement rate because none of the
top performing posts were videos this month, which usually gives us those higher analytics.
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Followers: 61
Total Net Growth: 2
Total Impressions: 2.61k ( 16%)
Total Saves: 40 ( 30%)
Engagements: 136 ( 29%)
Total Audience: 1.71k ( 7%)
Engaged Audience: 89 ( 28%)
In April, we stopped posting on Pinterest and this is reflected in our analytics. We believe the juice was not worth the squeeze
on this platform. We put these efforts into Tik Tok instead.
TOP POSTS:
PINTEREST
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Followers: 842
Post Views: 2,176
Profile Views: 84
Likes: 110
Shares: 6
Total Viewers: 1,623
In April, we began shifting gears from Pinterest to Tik Tok. We are currently repurposing Instagram reels and posting them on
this platform to maintain our presence. These analytics will be our benchmarks for seeing progress moving forward.
TOP POSTS:
TIK TOK
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Total Audience: 323
Total Net Growth: 57
Total Posts: 4
Impressions: 1,107 ( 6%)
Engagements: 65 ( 49%)
Engagement Rate: 5.9% ( %)
LINKEDIN
TOP POSTS:
In April, we saw an increase in followers and expanded our audience. We saw a decrease in impressions, engagements,
and engagement rate. We believe this is because the content that we posted didn’t resonate with the totality of our
audience. We focused more on sustainability efforts in April, so we will shift moving forward.
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Total Posts: 3
Story Views: 782 ( 233%)
Story Impressions: 660 ( 61%)
Interaction Rate: 77% ( 8%)
(Average Rate: 67%)
Completion Rate: 64.4% ( 5%)
(Average Rate: 52%)
CA Travel Stories - Crowdriff
POSTS THIS MONTH:
In April, we saw an increase in story views, interaction rate, and completion rate. We did A/B testing with two UGC-centric
stories and one high resolution story. The The high-quality story outperformed the UGC stories three-fold. These stories are
entirely exposure-based and depend on high quality images, clear content focusing on SEO, and short duration.
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WHAT WE WORKED ON THIS MONTH:
-Hit 31.K IG Followers!
-SLO Film Fest
-Promotional Posts, Movies Made in SLO
-Giveaways
-KindTraveler, SLO Film Fest, Sip ‘n’ Saunter, Cal Poly BSB,
@pacslo
-Sustainability
-Sustainable Shopping in SLO Reel
-Earth Day Reel, Ways to be Green Reel
-Outdoor SLO
- Highway 1 Road Trip Collab w/ @centralcoast_ca
-Hiking in SLO Reel (30.6k Views)
-Partnership w/ @SLOCAL - Spring Cocktails Reel (21.3k Views)
-World Art Day, Karaoke Nights in SLO, Wine Tasting in SLO Page 42 of 51
MAY’S FOCUS:
-National Bike Month
-Biking to Farmers’ Market Reel
-Outdoor Activities
-Superbloom, May Wildflowers, Must-See Views in SLO,
Laguna Lake Dog Park
-Food / Bev
- BBQ in SLO, Spritz Season Reel, Treats in SLO
-Pride Month Kick-Off
-Milestone Tavern Drag Spectacular Giveaway
-Pride in the Plaza Post, Pride Event Lineup Post
-Giveaways w/ @bluesbaseball, @liveoakfest, @nexusslo
- 3 Unique Ways to Move Your Body Reel
-Mother’s Day Post
-Train Travel to SLO Reel Page 43 of 51
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VisitSLO.com/newsletter
40%
SLO TBID Property
26%
Other/Previous Years
14%
Social Media
11%
Word of Mouth
6%
Cal Poly
3%
2 0 2 4 R E S U L T S
To help drive weekday, off season stays in the city of San Luis Obispo, the Visit SLO
MidWeekend campaign offered an incentive of $100 cash for guests who booked a
minimum stay of 2 nights at any qualified SLO TBID property between
February 1 – March 31, 2024.
27%73%
26%74%
KEY STATS
233
Total Number of
Qualified Entries
531
Total Room
Nights Booked
2.28
Average Length
of Stay
$93,316
In Room Revenue
81%
*Return On
Investment
Yes No
First time staying in SLO
Yes No
$21,600 cash incentives redeemed
+ $30,000 in media spend for total
return of $41,715
S o ut h er n C A
Ce n t r al
Va lle y /
I n l and E m p i re
C ent ral C o a s t
Nor t h e rn C A
Out of St a te
34%
27%
14%
13%
12%
87% OF PARTICIPANTS FROM CALI FOR NIA
0
10
20
30
40
50
60
Feb 4 - 10
Feb 11 - 17
Feb 18 - 24
Feb 25 - Mar 2
Mar 3 - 9
Mar 10 - 16
Mar 17 - 23
Mar 24 - 30
0 20 40 60 80
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
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1
Promotional Coordinating Committee Minutes
May 8, 2024, 5:30 p.m.
City Hall, 990 Palm Street, San Luis Obispo
PCC Members
Present:
Committee Member Maureen Forsberg, Committee Member
John Thomas, Committee Member Anni Wang, Committee
Member Robin Wolf, Vice Chair Lori Lerian, Chair Samantha
Welch
PCC Members Absent: Committee Member Lydia Bates
City Staff Present: Economic Development & Tourism Manager Molly Cano,
Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth
_____________________________________________________________________
1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee
was called to order on May 8, 2024 at 5:30 p.m. in the Council Hearing Room at
City Hall, 990 Palm Street, San Luis Obispo, by Chair Welch.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3. CONSENT
Approve Consent Items 3a to 3f.
Public Comment:
None
--End of Public Comment--
Motion By Committee Member Anni Wang
Second By Committee Member Forsberg
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2
Ayes (6): Committee Member Forsberg, Committee Member Thomas, Committee
Member Wang, Committee Member Wolf, Vice Chair Lerian, and Chair Welch
Absent (1): Committee Member Bates
CARRIED (6 to 0)
3.a MINUTES OF THE REGULAR MEETING ON APRIL 10, 2024
3.b 2023-24 COMMUNITY PROMOTION BUDGET REPORT
3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT
3.d SLO CHAMBER GUEST SERVICES REPORT
3.e SLO CHAMBER GRANT SUPPORT REPORT
3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT
4. PRESENTATIONS
4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE
Hollie West from the SLO Chamber presented the report for the public
relations activities that occurred over the past month.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
4.b INDEPENDENCE DAY BANNER UPDATE
Staff and Badger Branding shared an update on the Independence Day
banners.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
5. BUSINESS ITEMS
5.a CULTURAL ARTS & COMMUNITY PROMOTIONS GRANT
RECOMMENDATIONS
Page 48 of 51
3
The CACP subcommittee presented the grant recommendations for the
committee's review.
Public Comment:
Greg Ellis
Patty Thayer
Eric Veium
--End of Public Comment--
Motion By Committee Member Wolf
Second By Committee Member Thomas
To approve the Cultural Arts & Community Promotions Grant
Recommendations, as recommended by the subcommittee.
Ayes (6): Committee Member Forsberg, Committee Member Thomas,
Committee Member Wang, Committee Member Wolf, Vice Chair Lerian,
and Chair Welch
Absent (1): Committee Member Bates
CARRIED (6 to 0)
5.b NEIGHBORHOOD CAMPAIGN RECAP & UPDATE
Staff and contractors provided a comprehensive recap and update on the
status of the neighborhood campaign which began in May of 2021.
Public Comment:
Carrie Sundra
Jim Dantona
--End of Public Comment--
Motion By Committee Member Wolf
Second By Vice Chair Lerian
Form a taskforce, comprised of Chair Welch, Vice Chair Lerian, and
Member Wolf, to look into logistics of the program and strategize ways to
gather more public input. While the taskforce is active, pause spending on
advertising for the project, with exception of Downtown as it operates
independently from the overall neighborhood program.
Ayes (5): Committee Member Thomas, Committee Member Wang,
Committee Member Wolf, Vice Chair Lerian, and Chair Welch
Noes (1): Committee Member Forsberg
Absent (1): Committee Member Bates
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4
CARRIED (5 to 1)
5.c FY 24-25 COMMUNITY PROMOTIONS PROGRAM BUDGET
Staff presented the budget allocations for the FY 24-25 Community
Promotions program budget and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Motion By Committee Member Wang
Second By Committee Member Forsberg
To recommend the City Council approve the budget allocations for the FY
24-25 Community Promotions program budget, as presented by staff.
Ayes (6): Committee Member Forsberg, Committee Member Thomas,
Committee Member Wang, Committee Member Wolf, Vice Chair Lerian,
and Chair Welch
Absent (1): Committee Member Bates
CARRIED (6 to 0)
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5
6. PCC LIAISON REPORTS AND COMMUNICATION
6.a CACP LIAISON REPORT – Liaison Assignments
6.b COMMITTEE OUTREACH UPDATE – Committee Report
6.c TBID BOARD REPORT – TBID Meeting Minutes: April 10, 16 & May 1
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided an update on items the TBID has been working on.
6.d TOURISM PROGRAM UPDATE – Staff Report
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
and Economic Development & Tourism Manager Molly Cano provided an
update on the Tourism Program.
7. ADJOURNMENT
The meeting was adjourned at 7:50 p.m. The next Regular Meeting of the
Promotional Coordinating Committee is scheduled for June 12, 2024 at 5:30 p.m.
in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo.
_________________________
APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2024
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