HomeMy WebLinkAbout6/4/2024 Item 6a, Harris, K.
Kevin Harris <
To:E-mail Council Website
Cc:Purrington, Teresa
Subject:June 4 Agenda - Item 6A - Supplemental Budget
Attachments:SLO REP Grant Request - June 4, 2024.pdf
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Honorable Council Members,
SLO REP respec?ully submits the a?ached memo for your considera?on during Tuesday’s delibera?ons on the City’s FY
2024-25 Supplemental Budget.
As always, SLO REP greatly appreciates the City’s support of the arts in general, and SLO REP in par?cular.
Sincerely,
Kevin Harris
(he/him/his)
Managing Ar?s?c Director
www.slorep.org
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SAN LUIS OBISPO REPERTORY THEATRE
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SAN LUIS OBISPO REPERTORY THEATRE CHALLENGE GRANT REQUEST
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APPENDIX A: SLO REP ECONOMIC IMPACT REPORT
DOWNTOWN CORE ACTIVATION
SLO REP’s audience drawing power is often underestimated, its full impact often lost amid the fanfare
accorded other performing arts events. Other arts organizations have several big events during the year that,
rightfully so, command attention in the local media. SLO REP, on the other hand, provides a steady, year-
round calendar of programming. We are like the great TV show that people tune into weekly, in relatively large
numbers, versus the summer blockbuster that people rush to see before it’s gone.
For perspective:
• In SLO REP’s current 100-seat venue, nearly 20,000 patrons buy tickets to attend SLO REP’s annual
200 performances. These totals are greater than the total audiences for San Luis Obispo Symphony,
Opera SLO, Festival Mozaic, and the Civic Ballet combined.
• The most popular national touring shows at the PAC rarely sell out two performances, totaling a
maximum of 2,572 patrons. SLO REP’s annual gala and season musical productions regularly bring in
3,000 patrons over the course of the run.
• In the new venue, SLO REP plans to produce 324 performances each season, Wednesday- Sunday,
on 176 days of the year. These performance and audience projections do not include foot traffic from
our year-round Academy of Creative Theatre education program or special, non-season events
throughout the year.
AN EFFICIENT CATALYST
By bringing hundreds of patrons downtown on nearly half the days of the year, SLO REP provides an efficient
and significant catalyst activating the downtown core. SLO REP will prove to be a bright shining beacon,
attracting new visitors and residents alike to San Luis Obispo who want to experience distinctive live
performances available nowhere else in the frequency and quality than can be seen on SLO REP’s new stage.
ECONOMIC IMPACT
In projecting SLO REP’s economic impact, we drew
from the most recent research on San Luis Obispo
County arts patrons’ spending conducted by
Americans for the Arts (January, 2024).
In our planned new venue, SLO REP will produce
324 individual performances during our first full
season (FY 29), potentially bringing 53,600 patrons
to the downtown core in our 210-seat mainstage
theatre, and our 100-seat black box theatre.
In addition to our 324 regular performances, SLO REP is planning 24 "Cabaret" performances throughout the
year to activate the downtown core during late-night hours.
APPENDIX A: SLO REP ECONOMIC IMPACT REPORT
EMPLOYMENT
Based on our current calendars, SLO REP projects the following payroll breakdowns for our year-
round Exempt and Non-Exempt employees in FY 29:
F/T
(Exempt)
Total
FTE
Employee Position
P/T (Non-
Exempt)
P/Y (Non-
Exempt)
Total Emp.
Payroll
>20 hrs/wk <20 hrs/wk
Artistic Director
$95,000
1
Managing Director $70,000 1
Development Director $70,000 1
Development Assistant $25,000 0.5
Marketing Director $60,000 1
Education Director $60,000 1
Education Assistant/Outreach $25,000 0.5
Production Manager $60,000 1
Technical Director $60,000 1
Assistant Technical Director $12,500 0.25
Volunteer Director/House Mgr $27,500 0.75
Box Office Manager $20,000 0.5
Facilities Director $12,500 0.25
Costume Shop Coordinator $7,500 0.25
Assistant House Manager 1 $5,500 0.25
Assistant House Manager 2 $5,500 0.25
Assistant House Manager 3 $5,500 0.25
Assistant House Manager 4 $5,500 0.25
Box Office Staff 1 $4,000 0.25
Box Office Staff 2 $4,000 0.25
Scene Shop Crew 1 $10,000 0.25
Scene Shop Crew 2 $10,000 0.25
TOTALS $475,000 $97,500 $82,500 12 $655,000
APPENDIX A: SLO REP ECONOMIC IMPACT REPORT
Based on our current calendars, SLO REP projects the following payroll breakdowns for our show- specific
artist contracts in FY 29:
Artist Position Average # of
Contracts
Total Total FTE
Contract
Total
Each
Season
Payroll Hours
Director (Mainstage) $3,500 8 $28,000 1,200 0.58
Director (Black Box) $2,750 5 $13,750 750 0.36
Director (ACT Show) $2,800 2 $5,600 400 0.19
Director (Staged Reading) $300 5 $1,500 175 0.08
Actor (Mainstage) $2,500 50 $125,000 11,250 5.41
Actor (Black Box) $2,000 30 $60,000 6750 3.25
Musical Director $2,500 8 $20,000 400 0.19
Choreographer (Mainstage) $2,500 4 $10,000 200 0.10
Choreographer (Black Box) $2,250 2 $4,500 100 0.05
Choreographer (ACT) $1,750 1 $1,750 75 0.04
Tech Crew (Mainstage) $750 40 $30,000 5000 2.40
Tech Crew (Black Box) $500 26 $13,000 3250 1.56
Lighting Designer (Mainstage) $2,250 8 $18,000 320 0.15
Lighting Designer (Black Box) $1,500 5 $7,500 200 0.10
Lighting Designer (ACT) $750 2 $1,500 80 0.04
Costume Designer (Mainstage) $1,750 8 $14,000 1200 0.58
Costume Designer (Black Box) $1,250 5 $6,250 500 0.24
Costume Designer (ACT) $500 2 $1,000 150 0.07
Sound Designer (Mainstage) $800 8 $6,400 400 0.19
Sound Designer (Black Box) $600 5 $3,000 250 0.12
Sound Designer (ACT) $500 2 $1,000 100 0.05
Musicians (Mainstage) $1,750 5 $8,750 875 0.42
Musicians (Black Box) $1,500 3 $4,500 525 0.25
Props Design (all) $300 16 $4,800 640 0.31
TOTALS $37,550 250 $389,800 34,790 16.73
The total estimated employment impact for our 2028-29 inaugural season:
Total number of positions hired: 277
Total payroll: $1,044,800
Total FTE per year: 28.7
APPENDIX A: SLO REP ECONOMIC IMPACT REPORT
AMERICANS FOR THE ARTS
ARTS AND ECONOMIC PROSPERITY 6 SURVEY RESULTS
(January, 2024)
SLO REP – ECONOMIC IMPACT FY 2019 AND FY 2029 (no parking revenue)
Annual Economic Impact $3,868,783
Parking Revenue (next page) $ 316,651
TOTAL $4,185,434
APPENDIX A: SLO REP ECONOMIC IMPACT REPORT
SLO REP PARKING REVENUE – FY 2029
Based on:
• 2024 parking structure fees ($3/hr.)
• Average time spent at performance/lobby pre-show: 2.75 hrs.
• Average time spent at pre-show meal/drinks/downtown: 2.25 hrs.
• 95% capacity in venue
• 2 patrons per car
According to a 2014 survey of SLO REP patrons:
• 67% of SLO REP audiences go to dinner/drinks before or after a show (5 hrs. in structure)
• 28% of SLO REP audiences only attend the performance (2 hrs. in structure)
• 5% of SLO REP audiences use alternate transportation/free parking