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Home My WebLink About06-12-2024 PCC Agenda Packet Promotional Coordinating Committee AGENDA Wednesday, June 12, 2024, 5:30 p.m. City Hall, 990 Palm Street, San Luis Obispo The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be supported at this time. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Welch will call the Regular Meeting of the Promotional Coordinating Committee to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.CONSENT 3.a MINUTES OF THE REGULAR MEETING ON MAY 8, 2024 5 3.b 2023-24 COMMUNITY PROMOTION BUDGET REPORT 11 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 13 3.d SLO CHAMBER GUEST SERVICES REPORT 15 3.e SLO CHAMBER GRANT SUPPORT REPORT 17 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 19 4.PRESENTATIONS 4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (10 MIN) Representative from the SLO Chamber will present the report for the public relations activities that occurred over the past month. 4.b DOWNTOWN SUMMER SPENDING PROMOTION (15 MIN) Staff will present the program plan for the new promotion, Downtown Summer Spending. 5.BUSINESS ITEMS 5.a NEIGHBORHOOD CAMPAIGN UPDATE (30 MIN) The Neighborhood task force will present the recommended next steps in the Neighborhood Campaign for the committee's review and approval. 6.PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Meeting Minutes: May 22, 2024 21 6.d TOURISM PROGRAM UPDATE – Staff Report 7.ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for July 10, 2024 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Promotional Coordinating Committee are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor- and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl erk Page 4 of 25 1 Promotional Coordinating Committee Minutes May 8, 2024, 5:30 p.m. City Hall, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member Maureen Forsberg, Committee Member John Thomas, Committee Member Anni Wang, Committee Member Robin Wolf, Vice Chair Lori Lerian, Chair Samantha Welch PCC Members Absent: Committee Member Lydia Bates City Staff Present: Economic Development & Tourism Manager Molly Cano, Tourism & Community Promotions Manager Jacqui Clark- Charlesworth _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on May 8, 2024 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Welch. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Approve Consent Items 3a to 3f. Public Comment: None --End of Public Comment-- Motion By Committee Member Anni Wang Second By Committee Member Forsberg Page 5 of 25 2 Ayes (6): Committee Member Forsberg, Committee Member Thomas, Committee Member Wang, Committee Member Wolf, Vice Chair Lerian, and Chair Welch Absent (1): Committee Member Bates CARRIED (6 to 0) 3.a MINUTES OF THE REGULAR MEETING ON APRIL 10, 2024 3.b 2023-24 COMMUNITY PROMOTION BUDGET REPORT 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 3.d SLO CHAMBER GUEST SERVICES REPORT 3.e SLO CHAMBER GRANT SUPPORT REPORT 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 4. PRESENTATIONS 4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE Hollie West from the SLO Chamber presented the report for the public relations activities that occurred over the past month. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 4.b INDEPENDENCE DAY BANNER UPDATE Staff and Badger Branding shared an update on the Independence Day banners. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5. BUSINESS ITEMS 5.a CULTURAL ARTS & COMMUNITY PROMOTIONS GRANT RECOMMENDATIONS Page 6 of 25 3 The CACP subcommittee presented the grant recommendations for the committee's review. Public Comment: Greg Ellis Patty Thayer Eric Veium --End of Public Comment-- Motion By Committee Member Wolf Second By Committee Member Thomas To approve the Cultural Arts & Community Promotions Grant Recommendations, as recommended by the subcommittee. Ayes (6): Committee Member Forsberg, Committee Member Thomas, Committee Member Wang, Committee Member Wolf, Vice Chair Lerian, and Chair Welch Absent (1): Committee Member Bates CARRIED (6 to 0) 5.b NEIGHBORHOOD CAMPAIGN RECAP & UPDATE Staff and contractors provided a comprehensive recap and update on the status of the neighborhood campaign which began in May of 2021. Public Comment: Carrie Sundra Jim Dantona --End of Public Comment-- Motion By Committee Member Wolf Second By Vice Chair Lerian Form a taskforce, comprised of Chair Welch, Vice Chair Lerian, and Member Wolf, to look into logistics of the program and strategize ways to gather more public input. While the taskforce is active, pause spending on advertising for the project, with exception of Downtown as it operates independently from the overall neighborhood program. Ayes (5): Committee Member Thomas, Committee Member Wang, Committee Member Wolf, Vice Chair Lerian, and Chair Welch Noes (1): Committee Member Forsberg Absent (1): Committee Member Bates Page 7 of 25 4 CARRIED (5 to 1) 5.c FY 24-25 COMMUNITY PROMOTIONS PROGRAM BUDGET Staff presented the budget allocations for the FY 24-25 Community Promotions program budget and responded to inquiries. Public Comment: None --End of Public Comment-- Motion By Committee Member Wang Second By Committee Member Forsberg To recommend the City Council approve the budget allocations for the FY 24-25 Community Promotions program budget, as presented by staff. Ayes (6): Committee Member Forsberg, Committee Member Thomas, Committee Member Wang, Committee Member Wolf, Vice Chair Lerian, and Chair Welch Absent (1): Committee Member Bates CARRIED (6 to 0) Page 8 of 25 5 6. PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Meeting Minutes: April 10, 16 & May 1 Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on items the TBID has been working on. 6.d TOURISM PROGRAM UPDATE – Staff Report Tourism & Community Promotions Manager Jacqui Clark-Charlesworth and Economic Development & Tourism Manager Molly Cano provided an update on the Tourism Program. 7. ADJOURNMENT The meeting was adjourned at 7:50 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for June 12, 2024 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2024 Page 9 of 25 Page 10 of 25 Community Promotions Budget 2023-24 Budget 2023-24 Amount Budget 411,735$ Total Budget 411,735$ Expenditure Last Updated 6/7/2024 Expenditure Allocated Committed/Expended Available Balance Contractor Grant Funding 100,000$ 100,000$ -$ GIA Recipients Grant Promotional Support Contract 30,000$ 30,000$ Chamber of Commerce Community Placemaking & Recovery Projects 53,243$ 52,650$ 593$ Various Visitor Services Contract 121,275$ 121,275$ Chamber of Commerce Public Relations Contract 50,000$ 50,000$ Chamber of Commerce Printed Maps 7,500$ 7,500$ -$ Chamber of Commerce Support Cost 5,000$ -$ 5,000$ City Administration Administration 44,735$ 44,735$ City Administration Total 411,753$ 406,160$ 5,593$ Page 11 of 25 Page 12 of 25 Report to City of SLO – TBID and PCC Public Relations Contract May 2024 PR ACTIVITY Implementation/Proactive Work Hosted three media events and met with four media indivudally across three counties on Southern California Media Mission Began planning for travel influencer Karina Henry's upcoming stay Began planning for sustainability influencer Ashley Diedenhofen's upcoming stay in partnership with Kind Traveler and Visit California Met with San Diego-based media Brandon Hernandez after the SoCal Media Mission Continued planning for sustainability influencer Delilah Harvey's upcoming stay Attended Visit California's influencer strategy webinar Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Responsive leads Pitched "Teenifornia" and "Pride Month" story ideas to Visit California Pitched "Farm & Agriculture", "Winery Events", "Late Summer Road Trips", "Where to U-Pick", "Wine Tours", "Family Summer on the Coast", "Wineries on the Central Coast", "Pet Friendly Travel", "Sports Activities", "LGBTQ Travel", "Native/Indigenous History & Culture" and "Alternative Transportation" to Central Coast Tourism Council Partnerships Began working on Downtown Summer Spending campaign with the City Continued planning for SoCal Spring Media Mission with DCI Continued working with Badger Branding on Downtown Neighborhood Map Met with Petit Soleil's new PR team Continued working with the City, DCI, Noble and Badger Branding on Sustainable SLO marketing plan PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF EAT THIS, NOT THAT 7 Best Fitness & Wellness Adventures in San Luis Obispo 7,541,711.00 $69,760.00 Outdoor MEDIA HOSTING MOVIEMAKER MAGAZINE SLO International Film Festival Wraps 30th Anniversary With Plans for New SLO Film Center 239,000.00 $42.55 Cultural MEDIA HOSTING IN PARTNERSHIP W/SLOIFF KSBY City Farm SLO welcomes the Sheep Shearing Shindig back to the Central Coast 478,000.00 $39.54 Family PROACTIVE PITCHING TIMEOUT The best Pride parades and festivals in the U.S. to celebrate LGBTQ rights 19,000,000.00 $895.51 Cultural PROACTIVE PITCHING FROM DCI TRAVEL PULSE Six Lesser-Known Pride Celebrations to Consider in June 405,000.00 $62.77 Cultural PROACTIVE PITCHING FROM DCI GREEN LODGING NEWS Every Hotel Stay Plants Trees in San Luis Obispo as Part of Every Stay Gives Back Program 2,000.00 $0.94 Sustainability PROACTIVE PITCHING IN PARTNERSHIP W/KIND TRAVELER JEWISH JOURNAL ONLINE Embracing the Heart of Giving: Voluntourism in San Luis Obispo 190,000.00 $32.82 Sustainability RESPONSIVE PITCHING IN PARTNERSHIP W/VISIT SLO CAL VISIT CALIFORNIA Pride Month Across California 230,243.00 Cultural RESPONSIVE PITCHING MSN TRAVEL 10 Underrated Destinations for Father's Day 157,190,000.00 $15,444.86 Family REDFIN BLOG Summer Lovin' in SLO: Summer Things to Do in San Luis Obispo, CA 33,300,000.00 $2,173.22 Cultural KTLA Announcing the SLO Film Center at the Palm Theatre 8,070,000.00 $1,406.75 Cultural YAHOO UK The revival of California's vintage motels – thanks to Barbie, Instagram and a cult new coffee table book 2,940,000.00 $194.05 Cultural WTMJ Best U.S. cities to travel to with your dog 1,250,000.00 $132.89 Family TINYBEANS We Tried Amtrak's Pacific Surfliner & Here's Why It's the Perfect Family Getaway 1,090,000.00 $81.06 Family KSBY Two San Luis Obispo hotels receive Michelin Guide recognition 478,000.00 $39.54 Cultural BLOGARAMA 12 Pros and Cons of Moving to San Luis Obispo, CA: A Guide for Renters 125,000.00 $11.15 Cultural PASO ROBLES DAILY NEWS New collaborative film center opening in San Luis Obispo 85,000.00 $6.39 Cultural THE WILDEST The 10 Most Dog-Friendly Cities for Summer Vacation 37,000.00 $4.19 Family REPORT WIRE The Ultimate San Luis Obispo, CA Bucket List 5,000.00 $1.15 Cultural TOTALS 19 232,655,954.00 $90,329.38 TOTAL YTD 3,391,084,251.00 $1,313,783.78 167 3,623,740,205.00 $1,404,113.16 Page 13 of 25 Page 14 of 25 May Apr May 2023 2024 2024 Asia 5% Walk‐ins 6,752 5,289 6,265 Europe 49% Phone Calls 572 199 155 Australia/NZ 14% Emails & Digital 1,028 1,386 1,320 UK 10% N. America 9% C. America 2% May Apr May S. America 9% 2023 2024 2024 Calls 50 29 23 West Coast 21% Southwest 8% Midwest 22% May Apr May South 26% 2023 2024 2024 East Coast 24% Referrals 1,126 41 29 Northern CA 24% Central Coast 44% May Apr May Central Valley 2% 2023 2024 2024 Desert 0% Email 135 118 142 Southern CA 30% Phone Calls 326 130 135 May May May 2023 2024 2024 YTD Fulfilled N/A 64 VisitSLO.com 97 208 INFORMATION REQUESTS EVENTS SHARED REPORT TO CITY OF SLO ‐ TBID & PCC GUEST SERVICES CONTRACT MAY 2024 DEMOGRAPHIC SNAPSHOT International Travelers VISITOR INTERACTION CALLS TO 877‐SLO‐TOWN HOTEL REFERRALS HOTEL AVAILABILITY TRACKER Domestic Travelers California Travelers VISITOR CENTER ACTIVATIONS Visitor Center at SLO Farmer's Market (Thursday) VISITOR CENTER HIGHLIGHTS 1) Organizing the Visitor Center out at Thursday Farmers' Market after Memorial Day. 3) Providing resources and events fliers to our hotel partners 2) Getting the hotel occupancy for graduation to be able to best direct our guests Page 15 of 25 Page 16 of 25 May 2024 Grants-in-Aid and Cultural Arts &Community Promotions Marketing Support Activity Organization Event EC PR PC VC SM MTG ST HD DS RACE Matters SLO County Belonging 2023:Braiding Water X X Central Coast Shakespeare Festival Love's Labor Lost X X X Orchestra Novo Orchestra Novo Goes Hollywood,Pops ON The Sequel X X SLO Symphony SLO Symphony 2023-2024 Classics Season X X X X Festival Mozaic Mozart in the Mission X X X Hospice SLO County Light Up A Life X X X X Central Coast Roller Derby (CCRD,Inc.) Central Coast Roller Derby 2023 Home Bouts X X X X Downtown SLO 27th Annual Concerts in the Plaza X X X X San Luis Obispo Master Chorale Chants Encounter;Holiday Festival; All-Night Vigil X X X X X X SLO Overdose Awareness Day SLO Overdose Awareness Day X X X X Cal Poly Corporation (on behalf of Cal Poly Arts)Cal Poly Arts Jazz Series X Canzona Women's Ensemble Weaving Women's Voices X X X X X X Central Coast Ag Network dba City Farm SLO 3rd Annual Sheep Shearing Shindig X X X X X X Civic Ballet of SLO Scarlet Ibis &Rodeo (formerly West Side Story)X X X Five Cities Diversity Coalition DBA Diversity Coalition of SLO County Women of Color Symposium X X Foundation of the Performing Arts Center NORTH:The Musical X History Center of SLO County Opening Day at the Dallidet X X Saint Andrew Greek Orthodox San Luis Obispo Greek Festival X X X X Page 17 of 25 Church SLO Beaver Brigade 2nd Annual SLO County Beaver Festival X X X X X X SLO Climate Coalition SLO County Earth Day Fair X X X SLO International Film Festival SLO International Film Festival X X X X SLO Museum of Art Adam Parker Smith Exhibition X X SLO Repertory Theatre Beehive -The 60s Musical X X Black is current month,gray is past work White boxes are GIA recipients,gray boxes are CACP recipients Boxes marked with "D"indicate that recipients knew about service and declined to utilize. 23 Total;23 served to date or in progress EC-Confirmed/added event(s)in local Event Calendars, including:SLO CAL,SLO Chamber,SLO Happenings PR-Included event(s)in seasonal Press Release sent to local/regional media outlets PC-Spoke with recipient(s)via Phone Call to review/discuss promotional opportunities and answer questions VC-Prominently displayed printed promotional materials in Visitor Center;brochures,posters,etc. SM-Promoted event(s)on SLO Chamber Social Media channels via press release from recipients MTG-Met with Groups in person and offered public relations advice and support ST-Sold/are currently selling Tickets for event(s) through the Visitor Center HD -Included printed promotional material in Hotel Distribution DS -Recipient Declined Services Page 18 of 25 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 Change +/- to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,297,863$ 1,245,883$ -4.0% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,057,478$ 1,037,499$ -1.9% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,039,589$ 1,024,869$ -1.4% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 993,400$ 986,681$ -0.7% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 770,599$ 757,010$ -1.8% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 628,735$ 628,344$ -0.1% January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 554,408$ 621,595$ 12.1% February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 735,450$ 687,480$ -6.5% March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 807,997$ 850,157$ 5.2% April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,056,663$ 1,004,872$ -4.9% May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,508$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,160,330$ Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 11,013,020$ 8,844,390$ 2022-23 2023-24 Change +/-2022-23 2023-24 Change +/-2022-23 2023-24 Change +/- July 82.6 83.5 1.1%206.04 199.85 -3.0%170.2 166.97 -1.9% August 75.8 74 -2.4%191.58 190.04 -0.8%145.18 140.59 -3.2% September 72.7 71.2 -2.1%192.94 194.69 0.9%140.26 138.57 -1.2% October 69.9 70.1 0.3%182.95 184.24 0.7%127.88 129.19 1.0% November 61.6 62.7 1.8%168.42 164.58 -2.3%103.79 103.23 -0.5% December 54.1 56.5 4.4%151.40 149.65 -1.2%81.88 84.56 3.3% January 50.4 54.3 7.7%136.18 139.69 2.6%68.59 75.79 10.5% February 65.9 59.7 -9.4%156.67 152.68 -2.5%103.3 91.2 -11.71% March 64.0 67.9 6.1%159.72 160.49 0.5%102.16 108.93 6.63% April 73.8 72.1 -2.3%191.52 187.59 -2.1%141.40 135.30 -4.31% May 67.5 181.38 122.36 June 74.2 206.77 153.52 Total/Average 67.71 0.01 177.13$ -0.01 121.71$ 0.00 Updated: 06/06/2024 Occupancy ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison Page 19 of 25 Page 20 of 25 1 Tourism Business Improvement District Board Minutes May 22, 2024, 9:30 a.m. City Hall, 990 Palm Street, San Luis Obispo TBID Board Present: Member Lori Keller, Member Sandy Sandoval, Vice Chair Clint Pearce, Chair Lydia Bates TBID Board Absent: Member Winston Newland, Member Nipool Patel, Member Prashant Patel City Staff Present: Economic Development & Tourism Manager Molly Cano, Tourism & Community Promotions Manager Jacqui Clark- Charlesworth _____________________________________________________________________ 1. CALL TO ORDER A Special Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on May 22, 2024 at 9:30 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Bates. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Vice Chair Pearce Second By Member Keller To approve Consent Items No. 3a through 3g. Ayes (4): Member Keller, Member Sandoval, Vice Chair Pearce, and Chair Bates Absent (3): Member Newland, Member Nipool Patel, and Member Patel CARRIED (4 to 0) Page 21 of 25 2 3.a MINUTES OF TBID REGULAR MEETING ON APRIL 10 AND SPECIAL MEETING ON APRIL 16 AND MAY 1 3.b SMITH TRAVEL REPORT (STR) 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 3.f NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORT 4. BUSINESS ITEMS 4.a RFP PROCESS UPDATE (20 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth, Hayley Corbett, Noble Studios and Yanick Dalhouse, Uniquely Driven presented the report and responded to inquiries. Public Comment: None --End of Public Comment-- Motion By Vice Chair Pearce Second By Member Sandoval To approve a budget of $98,400 for the addition of Uniquely Driven for Public Relations as a subcontractor to Noble Studios as part of the Destination Marketing Services contract. Ayes (4): Member Keller, Member Sandoval, Vice Chair Pearce, and Chair Bates Absent (3): Member Newland, Member Nipool Patel, and Member Patel CARRIED (4 to 0) 4.b STRATEGIC PLAN UPDATE (10 MIN) Economic Development & Tourism Manager Molly Cano presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Page 22 of 25 3 Motion By Member Keller Second By Vice Chair Pearce To direct staff to proceed with getting proposals for an update of the Strategic Plan with the not to exceed amount of $39,000. Ayes (4): Member Keller, Member Sandoval, Vice Chair Pearce, and Chair Bates Absent (3): Member Newland, Member Nipool Patel, and Member Patel CARRIED (4 to 0) 4.c FY 24-25 TBID PROGRAM BUDGET (25 MIN) Economic Development & Tourism Manager Molly Cano presen ted the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Motion By Member Sandoval Second By Member Keller To forward an approval recommendation to City Council for the 24-25 TBID budget as presented. Ayes (4): Member Keller, Member Sandoval, Vice Chair Pearce, and Chair Bates Absent (3): Member Newland, Member Nipool Patel, and Member Patel CARRIED (4 to 0) 4.d SUMMER SUPPLEMENTAL PAID MEDIA PLAN (15 MIN) Noble Studios presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Motion By Vice Chair Pearce Second By Member Keller To approve Option 2 for the Summer Supplemental Paid Media Plan in the amount of $52,930. Page 23 of 25 4 Ayes (4): Member Keller, Member Sandoval, Vice Chair Pearce, and Chair Bates Absent (3): Member Newland, Member Nipool Patel, and Member Patel CARRIED (4 to 0) 4.e MIDWEEKEND PROMOTION RECAP (30 MIN) Staff and contractor representatives from Noble Studios, SLO Chamber and Badger Branding presented the report and responded to inquiries. Noble Studios presented the opportunity for a summer MidWeekend program. Public Comment: None --End of Public Comment-- ACTION: Direction provided to bring back an update to future meeting with recommended changes, but no action taken. 4.f BROCHURE REPRINTING BUDGET CONSIDERATION (10 MIN) Tourism & Community Promotions Manager, Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Motion By Vice Chair Pearce Second By Member Sandoval To approve the reprinting the brochure at the presented quantity. Ayes (4): Member Keller, Member Sandoval, Vice Chair Pearce, and Chair Bates Absent (3): Member Newland, Member Nipool Patel, and Member Patel CARRIED (4 to 0) 5. TBID LIAISON REPORTS AND COMMUNICATION 5.a HOTELIER UPDATE – LIAISON REPORTS 5.b PCC UPDATE – LIAISON REPORT Chair Bates provided a brief update on PCC activities. 5.c VISIT SLO CAL UPDATE – LIAISON REPORT Vice Chair Pearce and Economic Development & Tourism Manager Molly Cano provided a brief update on Visit SLO CAL activities. Page 24 of 25 5 5.d TOURISM PROGRAM UPDATE – STAFF REPORT Tourism & Community Promotions Manager Jacqui Clark-Charlesworth Manager provided a brief update on the tourism programs. 6. ADJOURNMENT The meeting was adjourned at 11:31 a.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for June 1 3, 2024 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 25 of 25