HomeMy WebLinkAbout04-10-2024 TBID Minutes
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Tourism Business Improvement District Board Minutes
April 10, 2024, 10:00 a.m.
City Hall, 990 Palm Street, San Luis Obispo
TBID Board Present: Member Winston Newland, Member Nipool Patel, Member
Sandy Sandoval, Vice Chair Clint Pearce (arrived at 10:45 AM),
Chair Lydia Bates
TBID Board Absent: Member Lori Keller, and Member Prashant Patel
City Staff Present: Economic Development & Tourism Manager Molly Cano,
Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth, Tourism Intern Anna Sargent, City Clerk Teresa
Purrington
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1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on April 10, 2024 at 10:05 a.m. in the Council
Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Bates.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
Anna Sargent
Alicia Miller
--End of Public Comment--
3. CONSENT
Motion By Member Sandoval
Second By Member Nipool Patel
To approve the Consent Items 3a through 3g.
Ayes (5): Member Newland, Member Nipool Patel, Member Sandoval, and Vice
Chair Pearce and Chair Bates
Absent (2): Member Keller, Member P. Patel
CARRIED (4 to 0)
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3.a MINUTES OF TBID REGULAR MEETING ON MARCH 13 & SPECIAL
MEETING ON MARCH 27, 2024
3.b SMITH TRAVEL REPORT (STR)
3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT
3.f NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT
3.g BADGER BRANDING ORGANIC SOCIAL REPORT
4. PRESENTATIONS
4.a MARKETING SERVICES QUARTER REPORT & Q4 MEDIA PLAN
REVIEW (25 MIN)
Hayley Corbett, Danni Winter and Gabbi Hall Noble Studios presented the
staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
4.b PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT (15
MIN)
Jessica Blanco and Hollie West, SLO Chamber presented the staff report
and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
4.c CONTENT MARKETING QUARTER REPORT (15 MIN)
Molly Burchett and Katy McGrath, Badger Branding presented the staff
report and responded to inquiries.
Public Comment:
None
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--End of Public Comment--
Action: No action taken on this item.
5. BUSINESS ITEMS
5.a SUSTAINABLE SLO MARKETING PLAN (30 MIN)
Economic Development & Tourism Manager Molly Cano, Tourism and
Community Promotion Manager Jacqui Clark-Charlesworth and Hayley
Corbett, Gabbi Hall and Danni Winter, Noble Studios presented the staff
report and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
6. TBID LIAISON REPORTS AND COMMUNICATION
6.a HOTELIER UPDATE – LIAISON REPORTS - None
6.b PCC UPDATE – LIAISON REPORT - None
6.c VISIT SLO CAL UPDATE – LIAISON REPORT
Vice Chair Pearce and Economic Development & Tourism Manager Molly
Cano provided a brief update on Visit SLO CAL activities.
6.d TOURISM PROGRAM UPDATE – STAFF REPORT
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided a brief update on the tourism programs.
7. ADJOURNMENT
The meeting was adjourned at 11:55 a.m. The next Regular Meeting of the
Tourism Business Improvement District Board is scheduled for May 8, 2024 at
10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis
Obispo.
APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
05/22/2024