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Home My WebLink About07-10-2024 PCC Agenda Packet Promotional Coordinating Committee AGENDA Wednesday, July 10, 2024, 5:30 p.m. City Hall, 990 Palm Street, San Luis Obispo The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be supported at this time. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Welch will call the Regular Meeting of the Promotional Coordinating Committee to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.CONSENT 3.a MINUTES OF THE REGULAR MEETING ON JUNE 12, 2024 5 3.b 2023-24 COMMUNITY PROMOTION BUDGET REPORT 9 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 11 3.d SLO CHAMBER GUEST SERVICES REPORT 13 3.e TRANSIENT OCCUPANCY TAX (TOT) REPORT 15 4.PRESENTATIONS 4.a SUPPORT LOCAL PROGRAM FY23-24 YEAR-END REPORT (15 MIN) Representatives from Verdin will present the FY 23-24 year-end report on the Support Local marketing activities. 4.b SLO CHAMBER FY23-24 YEAR-END REPORT (20 MIN) Representatives from the SLO Chamber will present the year-end report on the Public Relations, Guest Services and Grant Support contract activities during FY 23-24. 5.BUSINESS ITEMS 5.a NEIGHBORHOOD CAMPAIGN UPDATE (5 MIN) Staff will present a brief update on the progress of the Neighborhood Identity Project. 5.b PCC ANNUAL PROGRAM PLANNING (25 MIN) The committee will review and discuss projects, timelines, and priorities for the 2024-25 fiscal year. 6.PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Meeting Minutes: June 13, 2024 6.d TOURISM PROGRAM UPDATE – Staff Report 17 7.ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for August 14, 2024 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. Starting on July 8, 2024, any community member that attends a PCC meeting can receive a complimentary parking validation ticket good for one hour of parking in the public parking garages at 919 Palm Street or 871 Marsh Street. Validation tickets will be handed out by request at the beginning of the meeting. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Promotional Coordinating Committee are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor- and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl erk 1 Promotional Coordinating Committee Minutes June 12, 2024, 5:30 p.m. City Hall, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member Lydia Bates, Committee Member John Thomas, Committee Member Anni Wang, Committee Member Robin Wolf, Chair Samantha Welch PCC Members Absent: Committee Member Maureen Forsberg, Vice Chair Lori Lerian City Staff Present: Economic Development & Tourism Manager Molly Cano, Tourism & Community Promotions Manager Jacqui Clark- Charlesworth, City Clerk Teresa Purrington _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on June 12, 2024 at 5:31 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Welch. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Public Comment: None --End of Public Comment- Motion By Committee Member Wang Second By Committee Member Bates To approve the Consent agenda Items 3a to 3f. Ayes (5): Committee Member Bates, Committee Member Thomas, Committee Member Wang, Committee Member Wolf, and Chair Welch Page 5 of 21 2 Absent (2): Committee Member Forsberg, and Vice Chair Lerian CARRIED (5 to 0) 3.a MINUTES OF THE REGULAR MEETING ON MAY 8, 2024 3.b 2023-24 COMMUNITY PROMOTION BUDGET REPORT 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 3.d SLO CHAMBER GUEST SERVICES REPORT 3.e SLO CHAMBER GRANT SUPPORT REPORT 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 4. PRESENTATIONS 4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (10 MIN) Hollie West from the SLO Chamber presented the report for the public relations activities that occurred over the past month. Public Comment: None --End of Public Comment-- 4.b DOWNTOWN SUMMER SPENDING PROMOTION (15 MIN) Economic Development & Tourism Manager, Molly Cano presented the program plan for the new promotion, Downtown Summer Spending. Public Comment: None --End of Public Comment-- 5. BUSINESS ITEMS 5.a NEIGHBORHOOD CAMPAIGN UPDATE (30 MIN) The Neighborhood task force presented the recommended next steps in the Neighborhood Campaign for the committee's review and approval. Public Comment: None --End of Public Comment-- Page 6 of 21 3 Motion By Committee Member Wolf Second By Committee Member Wang To move forward with Whereabout Travel as the Neighborhood Identity consultant for a budget of $15,000 to come from Economic Development funds. Ayes (5): Committee Member Bates, Committee Member Thomas, Committee Member Wang, Committee Member Wolf, and Chair Welch Absent (2): Committee Member Forsberg, and Vice Chair Lerian CARRIED (5 to 0) 6. PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments Chair Welch attended the Sheep Shearing Shindig. 6.b COMMITTEE OUTREACH UPDATE – Committee Report None 6.c TBID BOARD REPORT – TBID Meeting Minutes: May 22, 2024 Committee Member Bates provided an update on items the TBID has been working on. 6.d TOURISM PROGRAM UPDATE – Staff Report Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the Tourism Program. 7. ADJOURNMENT The meeting was adjourned at 6:18 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for July 10, 2024 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 7 of 21 Page 8 of 21 Community Promotions Budget 2024-25 Budget 2024-25 Amount Budget 413,252$ Total Budget 413,252$ Expenditure Last Updated 7/3/2024 Expenditure Allocated Committed/Expended Available Balance Contractor Grant Funding 100,000$ 100,000$ -$ CACP Recipients Grant Promotional Support Contract 30,000$ 30,000$ Chamber of Commerce Community Placemaking & Recovery Projects 49,530$ 49,530$ Various Guest Services Contract 121,275$ 121,275$ Chamber of Commerce Public Relations Contract 50,000$ 50,000$ Chamber of Commerce Media Monitoring Service 3,713$ 3,713$ Chamber of Commerce Printed Maps 7,500$ -$ 7,500$ Chamber of Commerce Support Cost 5,000$ -$ 5,000$ City Administration Administration 46,234$ 46,234$ City Administration Total 413,252$ 351,222$ 62,030$ Page 9 of 21 Page 10 of 21 Report to City of SLO – TBID and PCC Public Relations Contract June 2024 PR ACTIVITY Implementation/Proactive Work Hosted sustainability influencer Ashley Diedenhofen in partnership with Kind Traveler and Visit California Hosted sustainability influencer Delilah Harvey Hosted travel writer Craig Stoltz Hosted German travel writer Hermann Low with Seeluft Magazine Began planning for writer Craig Stoltz's upcoming stay Began planning for SoCal Media Mission writer Brandon Hernandez's upcoming stay Began planning for SoCal Media Mission writer Ron Donoho's upcoming stay Continued planning for travel influencer Karina Henry's upcoming stay Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Responsive leads Pitched "20 Ways to Celebrate California Wine Month Ahead of Its 20th Anniversary" story ideas to Visit California Partnerships Attended TBID Partner Reception Attended Visit SLO CAL PR & Social Media Mixer Continued working on Downtown Summer Spending campaign with the City Worked on PR handoff from DCI to Uniquely Driven Began planning for Summer Midweekend Began working on Visit SLO Influencer Strategy with the City and Badger Branding Began planning for Kind Traveler Sustainability Influencer Fam trip with Kind Traveler, the City, and Badger Branding Met with Amtrak team Continued working with the City, DCI, Noble and Badger Branding on Sustainable SLO marketing plan PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS KSBY Residents react to San Luis Obispo being ranked among nation's best: 'I'm not surprised'478,000.00 $39.54 Cultural THE TRIBUNE SLO is one of America’s top 10 towns to visit, CNN says. Where did it rank? Read more at: https://www.sanluisobispo.com/news/local/article289513316.html#storylink=cpy21,000.00 $2,668.27 Cultural KSBY Opa! Community members gather for Greek Festival in San Luis Obispo 478,000.00 $39.54 Cultural THE TRAVEL 7 Surprisingly Scenic, Bikable Cities In California 2,670,000.00 $97.51 Sustainability CNN CNN reveals America's Best Towns to Visit in 2024 134,170,000.00 $38,996.44 Cultural CNN The city that is pure California perfection 134,170,000.00 $38,996.44 Cultural MSN TRAVEL The town that is pure California perfection 157,190,000.00 $15,444.86 Cultural THE MERCURY NEWS The town that is pure California perfection 6,820,000.00 $3,955.38 Cultural WMTJ Looking for your next summer vacation spot? Here are the best US cities to visit, according to CNN 1,250,000.00 $132.89 Cultural PASO ROBLES DAILY NEWS Report: San Luis Obispo listed in top ten places to visit in US 85,000.00 $6.39 Cultural YAHOO NEWS Looking for family-friendly fun? Circus Vargas to return to SLO County 180,340,000.00 $156,947.30 Family CNN Every room in this hotel has a wildly different theme. It's a feast for the eyes 134,170,000.00 $38,996.44 Cultural WORLD ATLAS 10 Underrated Places to Visit in California 5,080,000.00 $305.33 Cultural KCBX San Luis Obispo featured on CNN Travel’s list of top 10 places to visit in America 1.21 $22,000.00 Cultural TOTALS 19 756,423,001.21 $315,918.52 TOTAL YTD 3,623,740,205.00 $1,404,113.16 167 4,380,163,206.21 $1,720,031.68 Page 11 of 21 Page 12 of 21 June May June 2023 2024 2024 Asia 14% Walk‐ins 6,280 6,265 5,739 Europe 45% Phone Calls 498 155 147 Australia/NZ 3% Emails & Digital 890 1,320 1,432 UK 26% N. America 3% C. America 0% June May June S. America 7% 2023 2024 2024 Calls 55 23 27 West Coast 19% Southwest 13% Midwest 29% June May June South 22% 2023 2024 2024 East Coast 17% Referrals 983 29 46 Northern CA 23% Central Coast 49% June May June Central Valley 3% 2023 2024 2024 Desert 0% Email 151 142 183 Southern CA 25% Phone Calls 340 135 121 June June June 2023 2024 2024 YTD Fulfilled N/A 43 VisitSLO.com 62 270 INFORMATION REQUESTS EVENTS SHARED REPORT TO CITY OF SLO ‐ TBID & PCC GUEST SERVICES CONTRACT JUNE 2024 DEMOGRAPHIC SNAPSHOT International Travelers VISITOR INTERACTION CALLS TO 877‐SLO‐TOWN HOTEL REFERRALS HOTEL AVAILABILITY TRACKER Domestic Travelers California Travelers VISITOR CENTER ACTIVATIONS Visitor Center at SLO Farmer's Market (Thursday) VISITOR CENTER HIGHLIGHTS 1) Out on Thursdays at Farmers' Market providing information to our locals and visitors. 3) Prepping for introducing the new Cal Poly families to San Luis at SLO Days 2) Organizing for Summer Spending promo and Summer Midweekend program Page 13 of 21 Page 14 of 21 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 Change +/- to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,297,863$ 1,245,883$ -4.0% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,057,478$ 1,037,499$ -1.9% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,039,589$ 1,024,869$ -1.4% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 993,400$ 986,681$ -0.7% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 770,599$ 757,010$ -1.8% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 628,735$ 628,344$ -0.1% January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 554,408$ 621,595$ 12.1% February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 735,450$ 687,480$ -6.5% March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 807,997$ 850,157$ 5.2% April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,056,663$ 1,018,242$ -3.6% May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,508$ 899,218$ -1.2%missing 6 hotels June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,160,330$ Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 11,013,020$ 9,756,978$ 2022-23 2023-24 Change +/-2022-23 2023-24 Change +/-2022-23 2023-24 Change +/- July 82.6 83.5 1.1%206.04 199.85 -3.0%170.2 166.97 -1.9% August 75.8 74 -2.4%191.58 190.04 -0.8%145.18 140.59 -3.2% September 72.7 71.2 -2.1%192.94 194.69 0.9%140.26 138.57 -1.2% October 69.9 70.1 0.3%182.95 184.24 0.7%127.88 129.19 1.0% November 61.6 62.7 1.8%168.42 164.58 -2.3%103.79 103.23 -0.5% December 54.1 56.5 4.4%151.40 149.65 -1.2%81.88 84.56 3.3% January 50.4 54.3 7.7%136.18 139.69 2.6%68.59 75.79 10.5% February 65.9 59.7 -9.4%156.67 152.68 -2.5%103.3 91.2 -11.71% March 64.0 67.9 6.1%159.72 160.49 0.5%102.16 108.93 6.63% April 73.8 72.1 -2.3%191.52 187.59 -2.1%141.40 135.30 -4.31% May 67.4 70.9 5.2%181.62 180.85 -0.4%122.41 128.17 4.71% June 74.2 206.77 153.52 Total/Average 67.70 0.01 177.15$ -0.01 121.71$ 0.00 Updated: 07/03/2024 Occupancy ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison Page 15 of 21 Page 16 of 21 1 Tourism Business Improvement District Board Minutes June 13, 2024, 10:00 a.m. City Hall, 990 Palm Street, San Luis Obispo TBID Board Present: Member Winston Newland, Member Nipool Patel, Member Prashant Patel, Member Sandy Sandoval, Chair Lydia Bates TBID Board Absent: Member Lori Keller and Vice Chair Clint Pearce City Staff Present: Economic Development & Tourism Manager Molly Cano, Tourism & Community Promotions Manager Jacqui Clark- Charlesworth _____________________________________________________________________ 1. CALL TO ORDER A Special Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on June 13, 2024 at 10:02 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Member N. Patel Second By Member Sandoval To approve Consent Items No. 3a through 3g. Ayes (5):, Member Sandoval, Member Newland, Member N. Patel, Member P. Patel and Chair Bates Absent (2): Vice Chair Pearce and Member Keller CARRIED (5 to 0) Page 17 of 21 2 3.a MINUTES OF TBID SPECIAL MEETING ON MAY 22, 2024 3.b SMITH TRAVEL REPORT (STR) 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 3.f NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORT 4. BUSINESS ITEMS 4.a SUSTAINABLE AG EXPO SPONSORSHIP (15 MIN) Staff from the Vineyard Team presented the sponsorship opportunity and responded to inquiries. Public Comment: None --End of Public Comment-- Motion By Member N. Patel Second By Member P. Patel To approve support in the amount of $10,000 to come out of FY23-24 general events promotion budget. Ayes (5):, Member Sandoval, Member Newland, Member N. Patel, Member P. Patel and Chair Bates Absent (2): Vice Chair Pearce and Member Keller CARRIED (5 to 0) 4.b BADGER BRANDING PROPOSAL (25 MIN) Katy McGrath and Molly Burchett of Badger Branding presented the proposal for content marketing services and responded to inquiries. Public Comment: Jessica Blanco, SLO Chamber --End of Public Comment-- Page 18 of 21 3 Motion By Member Sandoval Second By Member Newland To approve the contract with Badger Branding for FY24-25 at the amount of $87,800. Ayes (5):, Member Sandoval, Member Newland, Member N. Patel, Member P. Patel and Chair Bates Absent (2): Vice Chair Pearce and Member Keller CARRIED (5 to 0) 4.c FY2024-25 BUDGET UPDATE (15 MIN) Economic Development & Tourism Manager, Molly Cano presented the update to the adopted budget for FY24-25. Public Comment: None --End of Public Comment-- Motion By Member Sandoval Second By Member P. Patel To approve a $66,500 transfer from available fund balance to the FY24-25 budget to maintain previously approved budget expenditures. Ayes (5):, Member Sandoval, Member Newland, Member N. Patel, Member P. Patel and Chair Bates Absent (2): Vice Chair Pearce and Member Keller CARRIED (5 to 0) 4.d VISIT SLO CAL CO-OP MARKETING CONSIDERATIONS (20 MIN) Staff and representatives from Noble Studios presented the cooperative marketing opportunities with Visit SLO CAL and responded to inquiries. Page 19 of 21 4 Public Comment: None --End of Public Comment-- Motion By Member N. Patel Second By Member P. Patel To approve the presented co-ops at $29,750 to come out of the FY23-24 research & development budget. Ayes (5):, Member Sandoval, Member Newland, Member N. Patel, Member P. Patel and Chair Bates Absent (2): Vice Chair Pearce and Member Keller CARRIED (5 to 0) 4.e MIDWEEKEND SUMMER PROMOTION (20 MIN) Tourism & Community Promotions Manager, Jacqui Clark-Charlesworth and Economic Development & Tourism Manager, Molly Cano along with Hayley Corbett, Danni Winter and Gabbi Hall from Noble Studios presented a revised program plan for a Summer MidWeekend promotion and responded to inquiries. Public Comment: None --End of Public Comment-- Motion By Member N. Patel Second By Member Sandoval To approve the Summer MidWeekend Promotion as presented with $54,835 in additional funding to be pulled from fund balance, $2,000 towards giveaway package and $3,400 remaining balance from Winter MidWeekend. Ayes (5):, Member Sandoval, Member Newland, Member N. Patel, Member P. Patel and Chair Bates Absent (2): Vice Chair Pearce and Member Keller CARRIED (5 to 0) Page 20 of 21 5 4.f SUSTAINABLE SLO MARKETING PLAN UPDATE (10 MIN) Tourism & Community Promotions Manager, Jacqui Clark-Charlesworth presented an update to the development of the Sustainable SLO Marketing Plan. Public Comment: None --End of Public Comment— ACTION: None. 5. TBID LIAISON REPORTS AND COMMUNICATION 5.a HOTELIER UPDATE – LIAISON REPORTS 5.b PCC UPDATE – LIAISON REPORT Chair Bates provided a brief update on PCC activities. 5.c VISIT SLO CAL UPDATE – LIAISON REPORT Economic Development & Tourism Manager, Molly Cano provided a brief update on Visit SLO CAL activities. 5.d TOURISM PROGRAM UPDATE – STAFF REPORT Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided a brief update on the tourism programs. 6. ADJOURNMENT The meeting was adjourned at 12:05 p.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for July 10, 2024 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 21 of 21