The URL can be used to link to this page

Home My WebLink About20244203_Destination_Marketing_Services_Visit_San_Luis_Obispo_NS_F_RedactedAgency Marketing Services RFP Brand Agency Data City Of San Luis Obispo Noble Studios March 2024 il a n n a O I Dear Molly, Jacqui, Clint, Lydia, Lori, Prashant, Sandy, Winston and Nipool, it whams Has waemaY, and a deade ago all at once, that we began Our won"Wheirlust al her matte so we cov10 poMemk. W1xRa maAIW challenge for all N us pre wording Nmugh It Weeders, who IaredlbKalbWmtloR dellnlroly made us all Weerace a team And want a Win weVe bWVne. A team oleo raped together o execute CO V ID phablvgeo ataH, had a successful DmM workshop, reached a new amount winning W%We an We brand, put on Incredible RalpWlder swans, Will new Valftaoan, owshoul ni an easel strategy, deWbpM Buslalahq an and Keys for Tiel inand We Where In Our Ban no BBMlment Trabler ournes, coab[enfly, Increased poorer refeama, had not one but TWO recom TOT y6on and won WO Why, decade. diameter, when Wing Owner every day Is your aye pureed and ral"car We Vgnpan♦, like It Is WA we tows ncmLBMlan 0 taking that aucce9a or our paMershep for g aMel We order your lab Is W ensure you're warning with the Dent In clan Watts am twat M base yW an find. well, we Wows Warfel u; am we Dope ro show lair that war the reapoms In ihot spirit aw have ben Out Our vbbn for the now her yaw, whkh wll amplify tlh strategic Inundation W" Wilt tog~.. As pod MtMq wave Invested by flame our own Moods reaamh In three Merging marten weYe Identified Met your Won, haW laid out ands Warep] straKglea aM tral and wrW% c=WW I Wow nave Live the WO We cRafiW wtunom We are a WOWrory In kve with Bon runs ODbpo- Iran place we're ail wlWnored throughout Our lips, and Ihow; grown or One a9weYe IPomed mOreand moreangv1probabe Intl ten WWA Won doing becorTW11for D iW ailing Wneyord90hwlre aunLy,tmm kOwl�alaasIn kkkl� tin b&0.IrMn riding o-Dlkn t0 Dking seam Mll for sunWgtram XPowt CASK to MOMaM deyoframaMovelhuman Woy toon put DreadwftboB Ryoundre people Was toutaMe had edronelpeng you 910 Winne Wso IbevKKkl, mwecan put more'XPodaln BBdY andgRmore papa Ihdng the BLOIXe aba DOmBW9eaxaylmm Dame. Wtlreall In -so much atlotourarkuMPa' wore was Klematp W, b e W n gaFg 10 0b 9BOTd yPor at COI Fgyl An hopeully all the Oman wsW ahKve]agener, Our padmwMp with yosr Wit Our vakn hu your strategic finum, We raw bve for the SM Will, and bur evpamlwstaWm wpeNae will darer you we're the agency W continue W rite you Wass, Wel up and reach your Iterate goods. tees all Wing patter every day, Welshed The Noble Team Better Every Day, Together! A few highlights of the KPIs and results we've achieved together over the last four years Change in Perception as an 1 O,O Overnight Destination T Oct'21 to Dec.'23 14fp COO 000 Impressions FYs 20/21, 21/22, 22/23 +QJ Q2 of FY23/24 combined +584% +4 m ♦155% lateral in homestay in newsletter referrals referrals ubscdp0ons • H2O/2tg051 hotel astern Is, 394 homestay referrals and 339 newsletter subs • HA/=13,727hotelrefmols,789 homestay referrals and 506 newsletter subs • H22/2123p21 notd rekerrols,1,676 homestay referrals and 587 newsletter subs • FV 23124(tbru Feb'24):18,503 hotel referrals (forecast 27.7k),'1,084 homestay referrals (forecast3,126), 575 newsletter subs (forecast 63) • Hotel referral conversion roteN66%and homestay referral conversion rote ND% 1.8 Million +P21%growllk +178%growth W skedle sessions In overall sessions In organic sessions • The year before our partnership stortM(FV 19/20), VIsitaousOm.com received 186,763 total website sessions • July 10to Feb '24.1A million sessions driven to actual With u% rest urn • Fy'22IM:59V49 measure sessions,+=% growth in Overall [rare • H19/20 vs H 22123:178% growth in organic traffic • Comparing overall growth intraffic, FV 19/20 vs Fr 22/23, In key morkea:•2R% In IA ll+212%in aF oMA, •648% in Seattle OMr,+1M in San oleo CMA. •66B%In Meseta W& •814%in Portland DMA, •428%In has Vegas MA n 22123 Wsnon-pandemic year (Fv 1e11a), omk In owron weeawtmmo and •nb% In organic trurc +148% in overoll traffic +11SM in organic traffic • OVeral engagement rate(new cA4 scat, inversa M scroll rote) has increased 81%(hom 28%to 0.5%) • Organic engagement note has 1across sea 114%(1rom 3(% to 65%) +UISX in ranked keywords • VISRSLO.cam ranked fw348 keywords on page l d SERI+ In July 2gasok Feb 24 VISRSLO.cam ranks fw1,130 keywords • The site also ranked focZ132total keyvOMs In July 2020 oM Is now ranking for A512 total keywords -a T2% Increase Certificate of Insurance mm v . em CERTIFICATE OF INSURANCE ICertificate of Insurance can be found in our Submittal Forms packet here i noble studios Our Lasting Relationships, Your Client References Air - lake tanoe 75 kilghxSy 50 St fin%NV St Carol Chaplin aresiaen4cEo S E: Poml(1N9R4 kebNo6.aam 0 P. (TP)SBe-6800 None 6N]hA has Lang standing 2bXowmp whin the Lake Three Valk ANlKKlty Plan to becoming the agency m Record In 2021, Noble wodedon a ashes rid of In t aft es wnh the teom dwng hock to ML Moat III— notably, Nobb raeranded the orgom=adon from the > Tahoe South to Vbft take To lweln awe 2021 ii NE"iVADAe 001 N. Cireare3 Careen City, NV 85701 Caroline Sexton Chat Abheting Officer le(r) 610185lnevo0acwn P (P5) 886-0186 dead Steabe has ease travel Wis ognal agency m Record fan me pan 6 years In the post Lew years, were area nded the state of ourerrgogareM taking on the challenge of helping to retreeh thelr brand through brand plahotm de+ewpreent am chances maabn creation This Is usually where"Put a testlmonlal video featuring countless tlapwycJrents, be tr.Mllyappears in it roving about us, add we thought it might ber awhwrC. i YO EMITE ilirri 50555Wte111ghwnykie SuXeE Morl(MM{ CA 85338 Jonathan Farrington PreebenUeEo bpnatlwmrnymamnemperwrcawm P. (208) 24M19363 voeemfte Modtwo county TPodem Bureau has been ending with Noble sndbsw loughry eyears Last Fan we organded our rainmaki g wide yMCTIR after winning thelr bran PeaOva, on mean RFP Cur current servloa offerings real SEA SFK Pcld Mal strategy an Management aroma cmMrve hevelopment and E.oarrhan and website SewICBe The Reference forth in the RFP can be found as a PDF here In Me link provided below, you'll find a curo[ed selection of our tral and tourism WSe Missiles. Extolled ovennews are provided in Me following pal but w e linked out to the work itself. Each case study provides examples of the quality deliverables and results we produce for our clients. NEVADk lAt ake I ahoe \:W Visit lose ialare TMWI NT/ada /VV � YOSMITE van son Luis ca»o vo»mne kbnp»a county click or scan the ae om me O IIt It wxlaea»swel» to View oumddMoral - Escarole samples 0 SmnlMQk coda acebxb o Am the work go0ucl mmlYC Oeck n. *�. �. Case Study Node Studios has worked with Visit Inks Tahoe for a number of years. Our partnership began through supporting them with SBO/SEM and websits enhancements and has since grown into a full -service Agency of Record partnership. We fulfill their media planning and buying, creative strategy, designed and built their website, helped rollout a cuslaimbility-focused program calle l'Rules to Lake By' and offer email marketing, reporting compaign performance, and webske enhancements on an ongoing basis. In June 202Z we rebounded the organbation from the Lake Tahoe Visitors Authority to Vick Lake Tahoe and our debut brand campaign 'Awe and Then Some' has helped the destination achieve impressive results and industry awards. Most recently, we wan a OsNny BSTO Award for Integrated Marketing and Messaging Campaign: Overall Marketing Budget $I Million to $5 Million. In FY U-23 Vick Lake Tolb em key compagn initiatives were centered around launching Me brand compogn, promoting year-round overnight stays, and supporting midweek visitation. We're proud to say the results have been 'Awe and Then Some', reaching 2.4 million gold Asks and increasing partner referrals from paid media byW%. View The Case study Scan One pn code or nhi me eueron to e m to New the won product eomge deck Case Study Node Studios has been Travel Nevada's digital Agency of Record since 2018, leading Me strategy for SEO, paid search, email marketing and integrated reporting. eeyonc! the digital marketing tactics we support on an ongoing basis, wave also completely redesigned and rebuihtrwehwvadacom, adding innovative features and interacMe solutions rotne site. In 202%we egxrnil our partnershipanc! took over their brand and creative work The brand rollout took place in Fall 2023 and we've already measured same pretty incredible resuks. As a result of Me brand campaign launch, weVe seen the following: The number of engaged sessions (An engaged session is a session Mot lasts longer than 10 seconds, has a conversion event, or has at least 2 pageviews or screenvfews) on the site Increased by I5 The redesign of Me site produced a aS% Incomes in partner referrals The CAR on Me e-newsletter announcing the new togline was18.89%. wbioM1b nearly As the industrybenchmark of &M% Vusel The Case Study soon tho aR code or sock M• sower glow to Not she work product sornge dock Case Study Yosemite Mariposa county and Noble Studios have partnered to promote Me gatewayto Yosemite National Park for nearly a decade, covering everything from SEO and web development to integrated creative campaigns. The county tourism board has the unique opportunity to be a basecomp for experiencing Yosemite National Park while also giving travelers access to experiences beyond the park like Gold Rush-em towns, hiking tmile whitewater rafting and so much more. Through our work together, we ham • Evol the brand to focus beyond Me conk, Vail" Floor of Yosemite National Pork and emphasize experiences outside to combat over tourism and support local businesses. Designed a creative digital pertommnce website W drive heel relarmls and educate potential Vaw lers about the offerings of Mariposa County outside of Me park • Crafted seasonal campaigns to key audiences through COVID, natural disasters like flooding and more —reaching target audiences interested in outdoor adventure, pbtogmphy and camping. VurerThe Cases Maly Scan the as coca or seek Me button Mow 0 � m a Wow the work prMuct samge dark )e Case Study Asa 'bonus' we've included an kdegroted case study of the work we've executed with you all over the past four years. Obvleusly,this is information you all are very Mmiliorwkh, but were really proud of this work and wanted to Include it in our portfalle as well. In our years together, we've helped to develop evergreen, seasonal, and promotional campaigns to drive visitation from your target audiences while also keeping organizational goals of midweek stay and sustainability initiatives at the center. Most notably, in Me most recent fiscal year, together, we achieved the following: • an million in Transient Occupancy Twr(TCT), exceeding Me drys adopted budget • ewtxated five$1 Million Menthe In Transient Occupancy Tax (TOT) • 23,01 hotel referrals from VisitSLO.comi6iA a 68% Increase YoY in 2033 An 8%Increase in perception of San nation Recagnized with 20# awards: M.warm* Bet In Show for Brant Back Deign-AAF AdrMs: Awards * cold forEest Bzc campaign --#SLOready-- CemmunicatorAwords * Bust Email Marketing Campaign * God for Bet Integrated Campagn-'Hello M * Bust Webeite the SLO Life"- Hennes Creative Awards *Best Use of Suetainwbility, and Social *cold for Bet copywriting - 'TM SLID MW Brand Responsibility Mantra -AAF Addy Awards * Award of Excellonu far Best= Campaign - 'Hello tothe SLID Life' - Communicator Awards * sold for Best B]O campaign - "Hello to We SLID View The Case Study Life"-AAF Addy Awards noblestudios. Qualifications and Description of Noble Visit San Luis Obispo RFP noblestudios Services & Activities registry gm already know tnlA but ware a creome digital pertarmO marketing agency that helps travel reunion and mspthlty brands eamthrm dreamers to bookers through awar6 W nnitg daelg n broad rtarytemtg personalized eypeMrow am InnoverAve maketing noti lax wave been honored to do tins her van San VIA oppose for almmt ton years Travel and tamsm a Inver hood-Irsaneof Our trues pwsbns as geode all as company Our entire team hm orterreve experience and xamine In the spacewere ended who cou Vle%states ingions, notloml pads, cims, alrpor, grad Or0. recome and holes from San We Maid to Vegan TOOK to Jol California to the he names and Pkxkdr to the UK AM win Mve parzne it am collaborators In this spore with somponles like end Travear, Taurlson CamR MBOR TV Advise, V41r CA, Austin, Sgen Arn.alab epador, satiety tale, Zwl Dainty, PrAure ParNxR Wier Woup, Cwaggb, Will all more. Am we are oWays pushing to learn more and more as the Industry shins. View Our proprietary setter s wiser Offseason apart Study Here We understand torn mammal aonnecrwn leads to more conversawn-more dearrs In beds IT peapetall more, they didsorn more back more "sit more respect dome more, spell more, all share more. So we hi create these enpu real cnnneC W ns building brands, metlla strategies, weMrtex dlgVal nwke0ng programs, creative maximal engaging videos, anennao-grobbing actwoutin , susminapllN Interval and more Mot dove to right traffic to webslteR create stakeholder ratermis am psalm vsltom toexplore destrrananx has opine norma its and travel Lands have andass opportunities to be helpful and partner a hominy experience to creme valuOpp personally relpvmrc experiences through mmkering am ad mpomngwl beoawe you helped them Among rre mo morns. And we Are m help our chants do all of these Mil rigs beterexerydoy And toys Mot wr want m condrim doing Was you and themm vie Sun Win paadl Best Places to Work 2024 noblestudios Services & Activities Since we're a creative digital performance agency, you'll see a long list of solutions to your right, but at the core of what we do is strategy and execution with a deep focus on tourism and digital'. And while we do a lot in house, we'll always tell you when we need a partner or can't take work on. That's part of being a good partner. Our team of tourism and digital marketing wizards can do everything you mention in your RFP and more. With Noble, you'll always have a partner that can continue to grow with you and pivot when needed. 'Wew In MaMemMv aw nm-Elglbl VM"ks Wmm It makes tense W out cfmts'[fml; as we haw an ame,lem team leas pla)'eE In all Me mahexng hnaMA&A"st eMM deftvL Le,.vuse tat' xTere Me Mavhwkjow dmast p Men( and Rx whatkc WtcOmh Me mastfl MleM a AaV- M9 xvt10 at haM Mel bwh MoNnf hmwa� XexMIIM/ Means mpaMMy Current clients gqN� Tl1c M$ex ixexrlSrn ONICA LUXURY YOSEMITE Peiii LlU II ALIAN TOURS At �- N 4NEVADk lake tahoe IIP '°�" DANA NUNT r1 A nslT Ml� IX6TUX "POINT J/y �BEe�NSMUMERUCALF"NA.,. "SA`1 Past Clients (Last 18 Months) Pure NE ® RT 116d �d Elko : ACH GALVESTON COTSWOLDS 03 Personnel/Management + Subcontractors At Noble,ov afrents are supported by eetllcoued and nimble amount teams that are designed Subcontractors to error the and service whae ocNeamg ringed Is together. This orgonlweonol swcme allows o group W Noble team members to tows an and Wild relatorsMFe wlth o selection N We will not novel to Porm]Ily engage am/annexatinal at this than to tulflll the aye clients Server being ordinal As your team knows, for phoralvv o shoots, we poorer with vis wbMnPao[on opproveC by visit San ws oblsam depending on the style add Availability&Accessibilit ofAgencyResources andmetersmedreaovawhether real or out of market Nowevenit overall brake Y sense for rimer 0 us to oaamhto a All on in po ny newhal Wil Nei JpWYfti an fovea Miombxlw ofpwiMeO Who an account. Noble Stan As team members are egga@G to wor antl mcomp hsh the progrom sennces dunbg standard has uses hours (li am uni 5 30 pm PST, Monday through Fntlay). The Noble swabs ream is a words available to alawss urgenmeeds antl if an evpectonon is mode to bands supporz during non -busmen Friday, thla may be provided at an additional Most 04 JarrM Lopicwla B.C.Lrgest J&H Ceas Meg leerdo Hartley CorbM[ ash/=a-.,,,der ao/sp..,., Acheredd, CoSol arrodpronsizurtwountor now ,.mreaa.m teewumroMsm Wit Meg will cmmpron your tors" wnme your prcmary mirrsmu iIl erlmgMi mugw agerS Ind 01 r a or afire =no Into ompeudstandard,top ter riaoewrsnurd npryou help old ngorop 0erdlem ompinn yourgmkwtth mreglcpmgmm onrc III an olbmYroyour pmodrve - u�mm went c npolgn goo6 noyon organization bglcplannlldm do is on brit. a»vmn nor oho e.1 For our r Ywrs mov�Na l5mbopme teNotls Years 5 better impoc Tres hs �i ereannestanainghlater Cask Barenon davwddgrca ogrbha wganabrd wgsmene Doha will sell the [m a eation of user centinc parlor s ss h digital exper ce5 that mlea are both bell and bdgmanaging dng ,,m nn functional 5 spurVISItSL Ocoa. wmna�uy aye afilarst N- 15eyearsm a0 0 _ �t Crew unrig Man Crlep rwwmin-a Mabug Mmagv Sr weNb rebbFv Drinswill euppohing Mary mould area, the Effl ,f,gom salons, hehMrc true newly managing ou malts M.... I frackelignissid ongacdry will digital cumpulgns map to maintain the ale Ofabo gbudgeto Mce continuously option ... of ...I pedormwcs and benahal for l betrothal mplamentAg optimizations coned dayin up to date With R 51 years spending web el tinsogues 0 a® BBellHall l � ��- all Winter mrrcr eM9Mectw the paid coned Indian, marketing ormlegY .. . y eulle through mmlnuwe cp4mcolon onrc auto drawn reaching wine Mang important In media odoximniss h� Cady Cmn Razib Hoaeain Somer A[M1on sr social awards, Alcmewar al hear, usor_ fir, brothers sen¢m eMy will rush frovid will leford true design Sunni will lead are ,competing designs for ollrind, amlegydrlM9aw cryPo of spur Chows mohMMg testa mad "'ally eneuMg It dell the monsoon neercs such as mmp&Gng brandlrceMdy timal user aWetencs poll od& snag dweI rxi all a toward wine guaranteeing its d coastal Imprroncs and 65+ years so sears mortal washing ustrysto dohs 17+ arms ® 0 0 i noblestudios. Scope of Work Acknowledgement Visit San Luis Obispo RFP Onboarding No awkward introductions needed nerai Our roar -year partnership has fostered snared successes and deep connections. While other agencies might need a lengthy (and costly) cascading process, we're assay to hit Me ground running and continue refining and amplifying our Strategies together. In our proposal, you wont find a dime spent on anboaMing. Instead, those resources Mal actionable, data -driven strategies informed by our deep understanding of your history and goals Afferall, we're not just familiar wind your marketing program -we helped you shape it But our knowledge theory stop there. We know and love your destination, hawing visited for both work and pleasure. We know tne ins and outs of your website and your brand (because we built e together with youl), so forget flue endless revision cycles. We know now to navigate Me nuances of city procedures proactively, Scouring smooth executions. We even know your mitten hart costs for Me variety of thole and platforms needed to keep this marketing machine firing on all cylinders and have already planned for Mom wltnin our proposed budget. Plus, webs established strong relattonsnips with your key partners like the SO Chamber, Badger, DAM and many more. This aIIOWS us to be a proactive and collaborative partner, anticipating your needs and delivering exceptional results that drive measurable growth. ware more than just agency partners; were enamored with San Wis Obispo and passionate about your team and community. we know your goals, unique challenges, and potential like no one else. We understand the critical role of the TRIO and are dedicated to helping you amplify and share your remarkable impacts with your stakeholders leveraging our extensive experience in travel and tourism. So, lets skip the onhaurding and keep Sharing the sto life with the world together. Brand Management As you know, we passionately helped you build your brand's current strategic foundation -putting hearts in beds in their homebase away from home, so they can Live Me SO Life. Eased on our experience doing the some for Visit Inks Tahoe, Travel Nevada and Santa Monica aver Me last few years, we believe your strategy is strong. R reflects Me slant of SLO, resonates win the needs of travelers and is moving the needle when it cemes to shifts in perception, intention and behavior, bored on benchmark studies, ongoing engagement and visitation results We feel we are right on plan having spent our first Ted years together navigating covid and developing the foundation of Me brand and the last Ted years building the brand among our audiences. Our plan has always been to amplify the brand and level up in years five and six —be better every day, and fiscal year, right? We intend to continue growing existing markets, expand our emerging markets based an digital indirnlors and research data, and further define the SLO Life for potential visitors, using inhiatives like Sustainable SLO and Keys for Trans as proof points to what Me SLO Life means far visitors and locals alike. We plan to do this through specific campaigns, compelling video content, brand partnerships and more. This brand has legs, and we fully intend to stretch them out and have a goad run with them in the next few years. A few things we've done as an agency to ensure this continued growth are: add fresh eyes to Me mix, including our VP of strategy S.Insights who has brand partnership and sustaiiwbility experience; onbcard a new insights techndogy, culled Resonate, allowing us to dig further into you audiences psychology, doing our own proprietary research on offuaeon and midweek travelwhich we know is meaningful to you; creating new alliances with GEI specialists like Uniquely Driven w dynamic media partnerships and more. We also believe in continuing to measure our success, or lock for ways to improve, by continuing our benchmark research studies with Wiser Group, which have helped us shape our strategies and measure our success. Sunni we have always had a plan to manage and expo ad your bra ad and helve we haw the wgwrienu and ezpewbe to de �uat thab 07 Marketing Strategy Procw: Our marketing plan development is centered around a strategic sepaeBs which we call Think.Make.Market. Mwsurs. that defines bow we appmahr every integrated program short both from a high level and on a day to day basis. Its all about starting with your goals and then taking a thoughtful data -informed approach (Think), creating something etrotegic and distinct (Make), launching it into the world to the right audiences by the right time (Market), and then evaluating how it performed against your goals (Measure). Then we ask 1vEy?' and 'wh st iti Why did it overperform? Why did it underperfarm? What if we tried this or that to make it even betren This process helps us bring brand, Creative, digital, paid and more together, guided by goals and collaboration, but constantly informed by performance. CWlaboratbn: Collaboration is at Me heart of any successful marketing strategy. Stmtegle Man: We knew Mat youll need to develop Me ne# Reratlon of your Strategic Plan, and were real poMerwitb you in this sexual knowing what a pivotal role it ploys in guiding all of our efforts. Our VP of strategy s InsgMs has experience working "ether with our tourism clients, the Coraggic Group and others to ensure that strategic plans flawlessly integrate destination brand strategy and business gaols Timm Mere, we'll want to collaborate with other local partners, such as VeNio, SLO CAL and the CCTC to ensure we are Identifying opportunities to work together to strengthen our partnerships and joint efforts. Annual Marketing Man: With the Strategic Man in piece well kick off Me development of the Annual Marketing Plan with an in-rosersken working session with City staff, OCt Trial and the Chamber to recap what waked and what aiam aver Me post year. We'll boinsman ideas around things we could do differently bases on performance, research and industry trends. That working session will help inform Me in -person workshop with the booty aimed at creating a productive commsaton around your marketing goals and locus areas in the coming year. From there, well map out Me spectlic strategies across all efforts such as brand, prior SEO, worries, email, content estion, social, cel, Susminubility, MNWeekentl, new experimental or incubation intake; etc., while also providing measurement framework. 30/60/00 bay Market" man: our 3016010 Guy Marketing Plan is the framework we use to bring Me Annual Moral Plan to life from a tactical perspective each quarter. We'll lack to align our quarterly Iimmorket visits with the development of this plan to help faster crass -team collateral Industry& StakeMkler Re at erilThe more we can work together to create alignment amongst your stakeholders and the more Industry experts we an help bring to the table, the better. Our extensive travel & tourism experience and our love of meaningful connections allows us to use the many relationships we have (like the one with Rind Traveler) to put our Creative agrees pervarnso a expertse to work In even smarter, More Insightful ways. • TAAN(Obbal Reach 4 Ineek0 rril TMN is an agency growth incubator, and Noble Stearns is proud to be an active member of this organization of independent agencies walkway. Since 1963, TAAN has helped faster agency collaboration and Industry experts to help evolve, innovate and grow expertise In an ever -changing marketing Ironstone. Being able to reach out to this agency collective at any time allows us to provide a unique value to our clients, partners and team members while expanding bar reach and perspective. This partnership allows Noble to bring new idea; global travel thinking, cultural char -creation, translations or media experts to the table when needed to take a marketing plan to the next level. 08 i� Email Marketing Purpose Ethat more psap We know thahe le krpw abm po oSan Luis Obis, the Interstitially Email is a great way to keep those familiar with the destination engaged and m lave it aml the larger theystay. We need to help people get to know son Luis excited. Over the last 4 years, wave worked together to ensure that our Statute -� Obispo more intimately, and for the last 4 yetra we've learned about the keep Visit San Luis Obispo top of mind with trovelere and help them live the SLO 3 culture, vibe, and neighborhoods that make San Luis Obispo an incredide Life by sharing inspiring content events and deals And as discussed, we need to vacation. continue to emphasize growing that list especially the sustainability, segment through our web and campaign work such as ads specific to newsletter sign-ups, Q We'll continue to take an integrated content appmaah—across chanrels are parthersbips with organizations like Kind Traveler, and more. own and by collaborating with other partners an the ones we dons Ira critical j > that any content marketing for Visit son Luis Obispo runtimes to be Blaghrpess integrated and multi -purpose —new dogs get shared via emaib, adopted for The purpose of the VisitSLOcom blog is not unlike the goal of social media and 0social N media posts,etc. In the next phase of Our work together, we continue to California Now stOdes, which we consult on with Badger Branding. Ira the o sea each piece of content doing just that while also focusing on expending based onupce like Black n our reach Month aniryfoanspiration Monthande. in our ceadve work plan, WE vego goals inourctowar crusts and ambasorkors and Would to include local artists and ambassadors moving toward and the blog would has the perfect place to feature these individuals on an on -going basis. >> 09 Creative Services Using our Think. Make. Mal Measure. approach, our Brand Experience and Ggital Experience teams work hand irr hand with our Performance Marketing experts and Strategists to craft creative digital performance campaigns and creative deliverables based on the brand, your goals and the brieh we design with Me ability to scale up or down based an the fidelity of a project As you know from our four years of collaboration, all of our creative work stems from the Visit Ban Wis Obispo brand, reinforcing our tagline to 'Five the SLO the,' our position as a'1-norm se Away from Home' and our purpose to put 'Hearts in Beds' Man everything from our brand campaign concepts to Cal Poly partnership ads to our annual report does Owt we create brand affinity with locals and travelers alike —something were already seeing proof of in our Brand Whir nt research Ins also worth noting that we don t do any creative waft in a silo. wave spent Me last four years collaborating with Molly, Jacqul the Chamber and Various other agency partners to make sure the brand and creative is carried through at every touch point Creative ideas come from insights, strategy and collaboration, Later in our response, you'll see new campaign concepts we could bring to life with you in the next Nepal year, which take Live the SLO Life to the next level and out of the expected for a travel and tourism brand. SAY HELLO TO THE now6cW c,mPal 7K t sumino ampelgn ,y5p`-• N tiro m m � Msgk 1 DON'T FORGET FAY 2 THE POPCORN.® dEE ICK ✓✓✓I t NIGHTS, GETETFRFG 10 Strategy Ibm-INomisd: Pair a human understanding ameaexlmdon Win rabumaana from wal pmgmmmotic data partnersond more to mggerab Ina pesdnguyrelevant manner that connessits with the oueerca arm dirl relevant aomin. As we mvMor and am" comwign performance we'll be able W orlon cre]tive rwsmgirg in alto digital am VaN[loml media To opamim wnomdm and conversion. InUn[-bwt Taker behavioral and intent range onto demand 0emagtapaic and prychcgra lc characteristics in order to serve the right message to me right cards at the ngm common in time `O Integral MPCIa: Approach targeting digast in order to mal from feebly and an Practise a we of budget Farmers Media writ then tor kryeree in, brmeening brand awarewPs and procuring tap -of fumel demand. W Cuskmli MwwglrgfiCrwtlw. From dreaming to thadog, we mil hyper -target traveler with a relevant message Mwd on mar wdlence needs a ad Interest; and tnelr piece in the travelers owrm sWmgss FglgerCY Dergn a seamless and Impocrul prserm through me knogratldn of pask astride ore earned mill allowing a corrlssent, eM-to-ene evpenam¢ Process Aualenw-drawn&M WAgrroeklc NWIe Muaiwuswbex-in-classadsinclWingbormatm SENInsh, OttgIG Mom and more while allowing an agency structure small enough to ensure the media plan e Fatomdesigned WfR Visit San Luis Obispo's unique rSeW. We are platform and channel aretic gs. ro ommendatiore are mode based on want is bedforysurc mpaign goals. Goal fi M Alignment The press begins by Wining an undersWWing of the destinations goals and clear deairrition of KPI9 to meet them We evaluate delivery through standard mel like rl"IT ic and partner intent Is, while also weighing Panama and Professoriate I impact Tea blend of art and science, All Ing6 • Exbapalatre lemmings from toinsrrvindustry rumontas like FOWra Partners Skiq Mom, Fina 0, and anaMics ptavided by Eyreeia and rripadvismr • The speciln channels and placements based on a combirntion of rates oral data, canonical third party research, as well as our experience working wing the VIsR San Wis Obispa bmW • Targetmarketgeography guided by a higRderrity presence of Visit San Luis Omspo Wetter personas to minimize waste in order to minor market entry • Sooting lead times and seasmal mcupancytrends mat will determine nndia ftgbtirg and media [edits to redrew specific needs Paid Media Wins & Opportunities Key Takeaways opportunities Cur pale meaW goal aural our time working tcgettvr has been to aellver We have achieved a4ilnmWnt success in our paid media lnMames over mat post sew a mlFmnnel strategy optimiilng towVMs lO3gmg rearmb os wal as to years. using our benchmark rpearcn as o gull wo propose traneltkning to ra nge annual wagat eff"mly and offica lee, lull -funnel marketing approach to ryNnum perfomghoa and capita fee on how opportunitles. Than strategy empraelsee o Winner fw.rs on the dreaming frontal In the last two yeon alone, we have seen arge growth In engtvjanvm aid Noking stages. and comrersron for our pale channean: Cur proposes] evpanelon W commawe trace Try Include Intonationaldreaming a W p strategic content partnerships, cre orehoesdrhren paid larch conspolgiq and dyhomic Wh media aawmesTeme. Additionally, we ram to leverage mir earablinerval mediaproposalpe tosewre new appeal mwan al placements for a Wharf(sto). 3l million 20%inereaae 2o]%inerwse For example, our 0.YWMrWon Win iWmpeadla end lose the cRation of immunities In paid sessions in hotel pounds pound channel media Trey smmnpaeeing Connected TV (Cos), all and display aavertlsing. These plocenunts will be targeted usl� preclgfull pattion doto tgsed on recent consumer loehal al dwI us an t ral aid report on ad stippoure aid •uWtacent visitation to The W4lnatgn. We are a" communal I of our budget to new and Innovative placements, expanded upon wlmin the a postal 52 million 63%inerisi Td%Inerwse impressions In paid stale a Inhot metals mete on budge, [roved ceWmeM, and media hart ryedroR we used a among pull normal with tmdhbnal elements In chosen morki which Includes am ad diedrenese and traffic all mcrice Paid deal pale smtial, aanplay and vrseo haves been used an evergreen channel Wm tM placements across Ill Connected TV, statement content and poop intend dudng need Tames. To aTunt we are reaohlng the most retepiFre audlence, we propose ravishing the aadlerec eegmemouon utilizing our Ihoovetive new wmence reyaroh tool. Resonate. This a] W nced tend will provide deeper lmghn Into the torget t empgraplhss aid psychogrophlq end Mill us to tailor meyoging and temperatures to lndM0 W Is most formed to travel to San Was (misil For warfare we suggest eg9orig Susminal Travelers and higher housefma Informed, Funharmore hated on audienceIntent tgnaltrsendtindThrough our pupped research for this RRR,we tee n oppoRunhy to tWt"Tchily expand lntasm nI maheq such at We Vaps, Reams and Dal call Worth +15% +46% +114% araanlc haXk' PINertak ' Our Current Work Content Development and Optimization Successful SEO campaigns rely heavily on high -quality content development and availability of content on a site. We consistently conduct content audits on the webste to allow our performance marketing experts to evaluate where there are areas of opportunity to optimize existing content and opportunity to create new content Having creative and compelling content that speaks to your target audience that hits that SERP sweet spot for those most important keywords is crucial for ongoing organic success. Technical Optimizations Within the webste redesign, we set the technical foundation to iterate upon for existing and future SERP changes. We complete quarterly SEO audits to provide in-depth analysis to identify areas of weakness and opportunities for improvement that can be made in order to maximize the site's visibility. SEO audits generally consist of evaluating the overall website health site speed, metadata & schema, HTML review, identifying crawl & technical errors, and link audit for internal and external link& Paid Search Integration Audit paid search to take up more SERP real estate. 13 How Do We Prepare For The Future Of Search EmbracespecificityThink & about real estate, 0 2 not rankings 0 3 Prioritize topics, not p keywords _ personalization 1 Google is looking to serve the best Possible answer to user queries. In the imminent era of Al -generated anent it will be specific, unique, and data -driven content that emerges as the linchpins for garnering visibility and providing users with the best answers. Creating valuable personally relevant content that connects will be paramount to ensuring visitslo.com is optimized towards Gocgle's Experience, Expertise, Trustworthiness and Authoritative ranking factors. While regular web listings historically dominated the SERP real Real Google- owned features, such as generative Al and other rich results, are poised to take center stage, diminishing the share of traditional organic results. Al -generated search recalls and the exploratory features that come with it, conversational, big -tail queries will become more popular Man traditional'keyworde in search. Rather Man just focusing on just a few high -volume searches, we will aim to create content that your audience will search throughout Moir travelers journey. This could include blogs, FAQ%comparison content, and more. Take afresh look at the U 4 conversion experience More users will receive their answers directly in search, removing the need to click through to a site. Alongside the Al -generated results, Gcogle's introduction of additional features to enhance search refirement further encourages users to explore and evaluate content on Google, reducing their time spent on businesseswebsite% Ensuring that each page has a conversion experience Mat Is strategically catered to the users place in their customer journey will be essential to improving conversion rates an search content. 14 Website Development At Noble Studied the bunch On websM ien'tlMerW Ola project irs Me beginning of a long-term relationship The launch of a vvelaute represents an enormous amount of effort and ineesMlent We work closely With the Visit Son Wls Othil team to add and! Update features based On US, an "Man and internal InRlaboss. We build arcs to last and support them after launch to help drastically lengthen their IiFespan and consistently improve key metros. We believe that through maintenonce, repaid and optimizations our websres are able to stay relevant and healthy no matter the ndustry trends or Standards As part of Our maintenance, we mcnitor Me webers through prioritizing the health, performance, and security each month. With tools such as CloudFlare and New Relic, we ensure exploit attempts are prevented and optimizations are addressed through proactive constant audits. Beyond that we believe Mat a wmbNMfacue an innovation helps to push the site beyond expectations and stay ahead of Me monotonous now other destinations use to make attempts at capturing travelers attention. As a continued commitment to be innovatlV& Noble developers are incredibly Close to the technology as community contributions, Wordcamp attendees and organizers of local Wordl'mss meetups. Our continued efforts will help Visit San Luis Obispo keep appearing as aone-of-o-kind, memorable destination, providing valuable personally relevant welleite experiences, from tun moment someone searcnesonline. +54% +4% +28°it +75% +47% hotel rekr home" erals secsoo onto engagement roe 9eb ree slaw auch once Worth launch since launch core more launch van Ii 4CUP, F toa190 F fin. is When R comes to Research & Analytics, we're touching on the'ThinV and Veal parts of our Think. Make. Market. Measure. process. Both are ingrained in the way we do things. We believe strongly in data -informed marketing strategies and transparent reporting. That's why we are dedicated to cutting -edge tools, real-time analysis, measurement, testing and trustworthy stewardship. This ensures your budget is being used as efficiently and effectively as possible to connect with your audiences, convert to visitation and meet your goals. We don't only rely on research supplied from media companies. Instead, we also use autlience technology like Resonab to access behavioral and ptyehogrophic research does directly to create segments in-house and evaluate media trends and social habits by year to drive recommendations. Using visit San Luis Obispol new partnership with Placer.10, based on our deep expertise with similar tools like Zartico, We plan to user data to gain insights Into visitor behavior to optimize aWertising strategies and inform content creation. By analyzing foot traffic patterns and visitor demographics, we will tailor campaigns to target the right audience, find new audiences and maximize reach. This data -driven approach will help drive increased visitation to the destination and enhance overall marketing effectiveness. And as we've done for the past four years, vas will advoeata for custom traveler research through brand equity and traveler studies -whether that continues through Wiser Group or other connections we have like Future Partners. 16 noblestudios Travel & Administration The Nabl• Client AperMau Our work is not only focused on the humans we're marketing to, but also the humans we partner AIM. At Noble, we cherish the relationships we have with our clients, as well as the places we tout We know thot meaningful connections lead to meanini resuke and luckily, our rallying cry and care principles at Noble are infused into our approach for working with our diem partners' B•NoNw.Weapproocbourworkina Noblew ..Westrivetobegcod stewards in all we do, and take a and not nice approach to our strategies, always keeping in mind Me desired outcomes of our partners and stakeholders. • dab Noble Bythe Harns:Wetake ownership of par relatiorbips and our results. We are proactive In our project management and communication. We think ahead and anticipate day-ta-day needs while also keeping an eye on the digger picture- . N Bmpowerfub we stay organized, focused and communicative to empower all of our stakeholders and lead cross -functional teams (across agencies and porcners) to successful resubs. Make Meaningful connections: we stay authentic and engaged in all we do We bring our full selves to the table with our clients and ensure We do whors needed to stay closely connected to our team the place and our won With this approach to client partnership, we naturally stay connected and engagetl both virtually and in -market at a Cadence that has proven to work across our local regional and global destinations. Our Al MRbbrket Prepnr» stakeholders; fosterstronger lPartn 8M1Ip8and ely maximizinwithyW!team impar oltlars mM various local partner, ultimately me of int g pun ability to dme mpacdul results on your betake To leverage Mevaluees uc asfarklargic effectively, we plan g align our Workshops and/orkey Board metro. facuseM1 as Strategic Man & Manning. Man Workshops and/or Board Meetings focused around quarterly planning. The quarterly cadence allows for In -person call aaround Ma 30/60/90 Day Marketing Plan with stall and local partner ass well. radial Meaningful Connections Through a Hylerld Approach Our expertise In travel, tourism and hospitality as well as our experience managing hybrid teams seamlessly translates to account management We leverage robust Cation tools and establisher! processes to foster efl dent collaboration, ensu communication you receive dedicated support regardless of location. As your Agency of Record we would commit to the following M1ybnd meeting cadence • Weekly Crack Ins(`nrtul Warted Planning Meetings (in-peron) Monthly Board Meetingsvirtual &in-peron once par quarter) BFAnnWI TBID Parther Reception (in -person) • strategic Man & Marketing & Advertising Man Workshops(in-person, aligning this with the CH & DA planning meetings) • Ad Hoc Meetings (virtual) Travel Any costs associated with travel can be found in the Budget section of this response. 17 ,,; y s :..,;. y w �� y' .a' 'i �. ��.... Leveling Up I All Part of the Plan Together, wave achieved alot of amsung things in the last fouryears-from navigating a So years five and six wouklnT lust be part of a work program to us They are part ofa pandemic, to building a strong brand and marketing platform, and using that platform to bigger picture. And wave always intended 24/'25 and'25/25 as Me time to level up by begin influencing key audiences we always looked at our work together as part of a amplifying and expanding your brand The follomng pages coven some thoughts we have 10-year plan Wanking w wvard your goals and Vision. on Md but as alW well Vent to collaborate wth all of you. m9errerrci i naves jll��rr Mar, nelree swag m� oP Ii mm eom �. s� I nwn eing [Iceeeoll ElOrl9NIx,W 9k m mWmyowrxgw wup ROWd aMIW ®memevs 9aEruM mxr.�tlmrew .emu maven .m for MrC snwW ron.ncnvwmev=.,, pm.areaae m° � Wdno r,ppequcxyl oo I nnrnam . u rh'SLome r' °prmm - rro'm. knayv .I oplm rmr,mmma .osrge. orala 1wa Tm. nra a. n, n. V rerwg..rl,oE. HmW6EaMyT 'I wmum.r..m.Er�ur aren�mrresmrc�4uM e�irow5^rnwWEirewomrooe owame - p sctloromticn NN rrel9Ere m Helu rsWry 'sayMemtEe sro Na Exaxo9Enmtl ^n �15e realmmeYgc Evduma&& ryntien m++rrawm Ne - evrccmF^6n[wu[m'mDlnipf I v _ ..w: - oa.'wmaes.r..rrrmN'Iw®rrmma) - - umrmmetmnaem apernarp m vx,t - W�m.ra mra� is Leveling Up Reaching Into Emerging Markets We Wnablentlr use our Thin IIake. IMhet MBWuR. metadobgr for hoping panning with, visit San We Mom onc! toes wtwtw done to mop out are net few yeare we nawa tllllmO bmM pat rn,a waning -edge wabL a NNrafWWW email ahucture anal stra", and Oanch,maK "Its are staining poaPow nwwmwrc in try areas "Va incorrect on In a]CMon to coMtruling our organs 61y-b-da'/ marketing v WIIOIingour comer inrl and beginning to grow our aWtaMdnry Wdleni through the rest 02 /Ra and bey xv bewmw aiwuld aboevpbreamaging morkeboverte Rrtfax WaRblBWlup. Emerging Markets (FY 22-23 YoY) we'W aern lMbalon(We digital behavior, airport accosslblllry aM SM (1At Imvsment) that abov as Vega% sWme and nil W/n Worth bare a noaa gm eh potentat w8vaees ealNr/Pp Wortia M%g�inoTanbaessbns 118%gromothinorgonlc Matins e01L Fcrea56 In tine Mew IIaa4bmcaae in alnw M s" il%grewt In bdging referrals 109% greet in lodging triennia sseeN A gm In"ing a rmis tra%gmwt In Io4ging reprmb 19 Leveling Up I Audience Data & Research Potential In Emerging Markets - February 2024 Digging In I Emerging Markets Audience Data I Emerging Markets GNen the .wombed Las Vents, SeaOl& aM anlinsih worm as annealing marina we eedOeE to Wks dwperlo is umeing cur ausnom aumerms rc re htool. Resonms ue dug into the speaec eemog mpblu, brand amm0es and Values d these Merganser Leveraging thew Insights, wer portneree wdh wrier lraghts Group In OHMS a custdn brand equity study making to better uncer WM molket Influenaers, perceptions and semlments within these markeb, as they per In W SLO our Study oilers robust evidence forthe otrecdVeness of rantpm ins strategies and denthes dear oppo.Wnits. He esponding aoa appeal and moskat @Mm Ry Rearoomg these ireigms, pankulorryawM the urge semng prapoeitions even demograpmce and a"mphk awareness, xg're xgll-pxldcned W name our awrceting sbatagiw and mrther enhance cur brand equity wtMn thew emerging markers you can seeder key mkemeayn and link oW orthe Wu dam from the report on the nest page. PWISER INSIGHTS GROUP reoonate Pie RP IN P. ..,Oft__._. MINIRPVN..M] ..� tlit <wn RuWrRee .. .... ,wi,.. r.V .. e �.. Pie p "evb. M...�. We dug deep into these audiences W InWnn am cusrpn RmM Equity S W dy in Emerging MarketsHas full receM1 linked an the rest Men, includes deep chose htto the cemogro phlce ntaM aPonI ies aM personal wo use of the Wa Veoas, SW and Dolmsift worth audiences. 20 Leveling Up I Custom Research Study Brand Equity in Emerging Markets - February 2024 Brand Equity Study I Key Takeaways .'Cmmring oM Instead cmvMf Wm unlye shopping ago local amoermal Yempemro thermal and 95 minutes from the brace were rate: the hlghwt motlwo to lMl Mn vYMation to Sul tegemer them ibNm make slo unique . 'awl homemse M explore the rent of the Central Col rated highly among peapo who had been to uo. m f«t mean o n lM inc rearm m deal Ishmael membrane after a visit m this eebnatwn The Is a good sign trot our partial Is normal W to vblewm-mcl ing to third removal will yie d pombing moults, • ramimr, loonies am outdoor enthusiasts ore are eweot spat for audeoaee across these manna. Thew are eve wave men suffering am hove been Wang growth in. The weak:: normalMai weve luxury wekea and! malm &wallree Vo✓oli gereml-and especially those comics lug It-mm high" he X X I, with<YA ea long IS look or more, as wee l a s ed ucation. with BCx hold Ing a 4-yearColl no eegreeorpostgraduatedegree. This will further help our targeting and Is o poll sign for gaining sharec wallet noble studios stmiMrr eahplatateade ovein Cis wing famienw T"ngmalt::the rabn ono bet hasanal givenveganb neverml mo Yy clomrand hasawiicbtdlcollyn SoO moremohW mwpgln t including; lmm sloulam l curvet Investment Pegarelew, m4 marketlwa real PatBreOI. s out ins str"g momw conversion version across these merging movers -even If they have never vol oM know nothing she about me destination, o fe ing an entry agent to wile machinery through targeted commercelocal. We know from f oexenas that seuttia inn" nigher for aminablllry argued aaVMM, so as We "into develop maw spacing audiences, mooting more mere will make wom. dram tom lack M Informations the hip reason Wry prime in them marina maim they would not vau the Cereal Coast is that they thank It would the an evpmeM poor M visit sat mere Is an appoeunity M correct trot reactive and gave more snare. For numence on by income of this radial mlng`15 minutes from this beach' and Moral cocoa to 'great wtem liking and all were lhi as changeling motivators by 43%a no Me, respecal Them obxhutea mule inform a sting tap-aFfunna a earereascompoagn In thew markers. What's Next? srtwwn me InMmi were seeing pores thew al l Imaae"s ewpea vein tin wdMree nag na f rout oar Watom redWr asaWay,wesmaled htlwaindwor nNSatn wleohlr willI commlhutesandtinnronarg moms, togemerwm mmmpelnna n nhewemrrging marvels iagemer, we'll nalbnxa[9on narrowing and meOla pa as trot wrelnute m mrerarea grown In our core mamma nNare alsoaeWg ale ne pomprg ww manna waveheadydya mgunun p Plugging mMinMrogtim WOM, Imoouranimat«se veral ro see venews oar aaMainland vlslMreintin Vegas, senme Mat Da l las/e woxrt swear on a 11 our experience Will visit son Lure motors the iwnmbcn wave hurt together a no tin common wrov o Performed for him this sip and our Me all for the rest N f$ol'23/'20, wo Mel worry to see explaining new mmpaan me activation Ideas. Of saw as, this Vol II be a Coll Moral process with are I of few, bu t we were excited to g of started, which you'I I see in me Milow Ing pages. 21 wE ALWAYS MY. IFYCKPIRE ' 9;;iEA Leveling Up I Live the SLO Life Mather its expanding our emerging markets and audiences, or deepening our connection to existing markets and audiences, we want to amplify five the SLO Life' over the next few years—thats always bean part of our plan. You'll see We've included same ideas an how we can do this —from fun paid campaigns to meaningful content campaigns that leverage locals and new design explorations that bring Me SLO We to life. We think all of these ideas can work for different channels (paid/owned/enumo) and can be fleshed cut in different ways to be personally relevant for our various markets and audiences, based on our analytics and research. we've also explored the range and flexibility of your brand voice, sometimes leaning into your Who faserted personalfir"ait other times leaning into Bright Fresh and Youthful Energy. Mile these sample executions we're providing may not cover every aspect of an integrated marketing plan yet we're pasitive they have the legs to flex, expand and resonate strongly with our potential visitors and lacols, alike. Lets take a look and remember Mesa are rough examples we pulled together quickly. we look forward to waking with you on this) CLACK HERE OR SCAN THE OR CODE TOSEETHE DECK. 0 22 noble studios Optional/Additional Services Proposed Wuo -me only aaa nsmol seMq vAre formally proptrIng Is vbltor r mN xTkn ugve wormod Win you on for do last your peon in pardon is wNh Weer Imgma. We believe drongry In this reseatmn andtracdng our process, so we highly reommeMttw[we wmlcue on wrtn that Wiser Ms done an smosiom lob for Vbtt San We CMspo with nroM equity, GaMtracking and bCol semlment studles, and we hul ry ROSSI cam iuing to work WHO them However, wMtner Its wXh Wber or on research firm, are Furore Partmem or similar, Is We Important and n roving sure whore doing dWR d inn. LL local Wring the RR process vgve been havingnvenatbns p North verdln Mortaring, based In San Wb Obbpo,about closer colbborallo NOR that NFCC iRlD O. n bBtxe6n our agencies and and! o enomb development andtounam me Rod closer together. While we Cook have anything lwmolb O propose at the Nms, skull we minibuo on as Visit San wB Oblamm AOR we plan W explore ways that Node and Verdln can work closely "R me.. d S Jd- We are not proposing that vre do you r solal nwdra. We just wome]W y Wee this opportunity to pubmlysay, that we that"or Maintaining is doing grerrtjcn and we We portnamg arm their reom. WeNe been able to establisha meomrgml relationship over the wars that Senate vied San Luis Oehpo. _ *WISER VQ2D14INS I G�TS GROUP OFAHLGREN MORTINE VI Iique1y • 'Driven Wtlb RWatlmP- Wells PR Is not part of the My, and we dom thine its Important that we aMMuo wCoontmoNng a PR firm like wo have WHO WI ton the brt have years, we Oo think we lmportam toot wtwn you're ready to go of to RR for PR that WIN flM a firm who will mesh well war your otter aggalp. N wdre lucky enough W Continue on as your AOR we have a few meMatlom In PR agencies vN'd like W bring to the WI We tame we wouN partner "II Who them and in" word work "it North your tooth, Mber agencies and sbeendden. One lager Nor and one toutpue firm, ermme is a huff,servinno Integrated comma nkatbns vim W send In Oho that 9pBCbIRp In toubm and PR an a m[bol ovel. We haw admitted with thern on irWBl Ne`q]a for We lost six }eon. They are good tempt who do great work and vN thine your ream w suld We roam N you're lomag for a PR agency, With a lot of resoump and influence. unrarw Driven Is a boutique FR Nan with national reatm, normal fin Los vegan wnwe munder has mcredmle diamonds and Interrwhaad travel marks ng and PIT eggmse. Sip formerry worked whin your turned Nome mxount Ieatd, Wyley Cmeed, at MR Partners an the LvevA «count she deeadnes her arm as So Rbce woman-monedi agency strong m tie a Rom lost for Inspiring and manllmng mi enaW wnndwme to m ken lmpadM Chiron, and leave an Indellble moo on the wand.- 23 noblestudios. Innovation Case Study Visit San Luis Obispo RFP qj noblestudios Data & Creativity to Fulfill a Vision lake tahoe Since our roofs as an agency are in digital technology, and our rallying cry is lets be better every day, innovation and the innovation mindset are important to us. more why we have a'Cool Shk' Slack channel, its why our agency partners are going to Me Cannes Festival of Creativity Mis year, why we belong to the Taan Waddwide agency network, why We hold a Noble Piece PdEe Awards for our team, and why Noble has a formalized Innovation Council. In fact, as of 2024, our Innovation council gives out grants to our client teams if they come up with something that could be groundbreaking, needle -moving and award -winning for our client. Mayhe that can belhalt San luls Old l In deciding whatwe wanted to use as our Innovative WBe study,we thought about talking about how we launched a Petition to change Morgan Hill's name to Morgan cHill. Or our Dark Night Sky activation in Chicago for Travel Nevada. And we discussed our proposal to a Nevada nonprofit for people experiencing homelessness, through our Noble Deeds philanthropic program to launch a campaign that flipped Nevada's state song 'Home Means Nevada' on in head and clanged Me lyrics to IHomeless Means Nevada' to shock the state into realizing we have a homelessness problem. But ultimately, we decided that our work for Visit Lake Tahoe in Me sustainal ility space was Me most relevant to Visit San leis Obispo. It shows thinking from 50,000 feet to 5,000 feet and nnbl data, creativity, technology, research, the, canted of the prexnt all the promise of the future. And those elements working together define Innovalion. We will link out to this case study because its robust, but the TLIXt is that we went through a brand strategy process with the Lake Tahoe Visitors Authority and came to the conclusion that based on local sentiment, a changing visitor landscape, evolving assets and environmental concerns, we needed to work with them to set an aspiratbml vision W be seen In ths top IM a all DMOS Iandlrg sustainable Will lam, change their name from Tahoe South to Visit Lake Tahoe, develop stewardship tenants called! 'Rules to Lake By' and start using data and digital technology to experiment with sustainability audiences and track our succesa Thus for, the results have been impressive, and our innovative use of the Eartico platform (much like Placer) has been featured prominently by 2artlOo as a best -In -class proof of concept e.'Let's ��d2Yery take a Il at the full case study HERE 24 noblestudios. Work Program s Visit San Luis Obispo RFP LAIV' t HO watommna .e�Mnk.ure.nn„na .awu.rre�nrc�ngn teagr, 4 @ wun.e.,nea®mre mrw§�vsnwrea tIp s nt 41! �atiMa�a�ros s ntnw.nnmh waro.. rclgm sAnelytlu innewnm NOBLE STUDIOS Visit San Luis Obispo Work Program Q120M Q22024 Q32025 Q42025 Q12025 Q22025 Q32025 Q42025 ■ ■ I I I I � I I I ■ ■ I I I I �i ■ I I I I ■ I I I I � ■ I I I I � ■ I I I I ■ I I I I oil ■ I I■ I I■ I I■ I I■ I I■ I I ■ 11 25 RepLee MarRWng SeMen Instal lie Ryre %aTayl Mp.a Oncoarelrg B B% Pa Id Organic Strategy Mo nagemem 895 ant Account SlmtegylProject Management&Meetrvy 932 M% Creative5eraces 303 in Content Development 245 IMr Vignette Maintenance & Services 90 8% Monthly &Quarterly Patching i Annual Report A Slssle Pool 165 8% Innovation, Brand Sinai & Management 150 5% Rpulree MarRNing Sei Menthols Hour; %afTWal Mourn Pale b Organic Strut" b Management 885 34% Account Stra@gylProjeat Management &Meetings 032 M% Creative5eraces P88 8% Content Development 95 II% Vignette Maintenance & Services 90 8% Monthly A Quarterly Flattening i Annual Report &Slmle Pool 165 8% Innovatory Bound Strategy & Marggemant (Higher Emphosis onlnnovotlon Year O) 300 8% • oamlvnw.r lee+wma�rw MwY.ay w.cmrl-� _ unncnep 4wxwweewwlgw)-ss • Drew Mg(vMamrnrceue4Mgrnnmgx)-ISx • ec ,ow,(ccolsnmrx)-5% • aYelxall (cmtlwdrxu)-L9z • ctlw olxue miUY9n)-3% • xnNW curNrt(suacuw oYecev.cYmroyAem)-13x • onMemumnn (olrecmrNdglmleyslmce)-II •HIMMIStanalr.dq.wunmg.rr.m)-lo% • ielta+tle (vssenugyalno9m+1-n uqM vxtln (drecmraltll <dpxince)-3x Mvnnn (s.nwo.ymr)-lax mnn(aeme of iAW nWhu cnlswt-s) -1% W noblestudios Visit Son Luis °"•it°"' Budget noble studios Year 5 Budget P IOLK19et Mil is our Imtlal recommended nrmkout oflas budget As youdi sea uY sex mecia/emends, and 41% agerrylees. Homers slanSod hourly fate Increased to $loom mII pal on Industry demand and inflationwe mminued partmalrsg togglpral the$les hourly romwI art on annual mtelrWrease.ONen now Anastasia we are about the wok we poNpr on and the Impocu we Inn Form together, we am kokINto provide our service at a dlscoufast $les hourly rate in good mareal Pmduetlm MrdOl we a ]recommending a production hurt" 0$75k In Year s to mip us capture me va s,aM onto assets ad, sto final our nmM a decima efforts. The production budget b a wmm;f polar that xara allow us0 execute one 0 me aMaepts wel Included. slam add nal budget become avolmbls, vgdreNmrama a lunar Investment as ache rve the hart quality and arm arid, a content small CpmN Fed: We as not and age aommlawe an past nrema Instead we approom our work under retalrrer motel Our Agenry, rep far pod! media Mud go areaty tawVds negouanng, managing nod optimizing media on your belwn we maintain tmepareaey, In am pricing by quailing me Amway pace wH any hidden markups on them. we nwe bug sturni relationships was mated mesa partfem and are m i asking am the Mat rates on your Fell mnan laws Up to 5xpanding annual buagurbil eo,aaaversatlon and negaduof. $.mnavaymaeac For quarterly basis th me 0 h hnologl burs am quanad Msisdo net3o teut ore subject Fires am etimasin n coos on Fact Almrtertialsabpcaro awnga Incosu from are pad VONdets For Poles Mealy we wll l Invoco 3 times thwg hout each rim. Bu mat an far experience this Ms been aiphtl In arrogating Any processing times For Arm Ads 6 Co-Ops, we will Irn'Nq far mile upon common signal to en can rote masntogea w laamear oploortunaw as tnry, arms. wall approval of acehrodag trans aadvaes wnh a9reea upon prymem terms imvq Fmjpms. For to ezWed $%am in aaaardane6 with 3eatlon 5.0 a me Mower 3s ise Agre6mem and wills 27 noble studios Year 6 Budget Owallpudgnt Below is our Initlal recomnvMed breakout Mtlp budget for year B myou'II see Its a canthentanot the 59%madwrypenms and 41%agency lees apprmcR Key ElXergWes any IrWlWelncreasealn NnablInMng services. rr.aowum 1Na.re snaagytouvwpwnr.af-in Year a we want to comer tie to where Innovators opportunlrlestoxntlnw amplifying brand stirs to help get not o pans In beds and to random mokling areas In shlMng band sentiment • Mal Yelp Sbabny LYpaagnrswrl- Nwlngg psally halted! in a graduation share In Your% wo would look to lrcreoae the pbd medal budget by, a n inhabitants I s50K (B% Increoelf) or the small lncreoee in those service; would aubar us to continue alining thermal mulls far your pow meow Iasreatmeans • Cadet Dwewpnwd- bwLg a new bill nd conceptout F the wild pm'Idp a g eat oppedun"r us to mmrus bare nliing our masd chrummi lroda through oddntand I bwg goal nowsKder conteim s.ropahbn oppoda Mill we bore so many Ideas a mend Innwatwn and banal nmplYweron that weed now to area a setbudget set asiale for the fight opportunitywell abaheJke goal colnkom r on this mart lmpgctiul opportunity. A4empveb Fol within our response waYe ldmeHgd optionb/Ldmeronal SeMps Frohosed. Gh o n the admInistrotiw and ea" or rhanagemem IrngNaal m working Wth subcontmrtors to prodae the utlmat servce and quallty work for our clients a M% hall Is oalaleal to the cart N Substantiated mi InnmlRRplrsnpNn Up to 5%pending annual negotiations. Tpnnpapayno nb For BwWaca oM Technology Fay, Node w1111mgtae ma quarterly barb wnn hoe 3o terms. Techmlogy, Fees are eapmafad bays on current cares but are subjectth changes In roans down 30 Parted Provoe9. For POM wool we WII Imdp 3 hmes throughout Bash team. Maed on our minfronq this has been helpful In novgsNng airy prowasing erased. For Print Amass 6 CoL we wIt Invoke for this upon context signature w ensure we on n take arboreal 0 pwceahont opportuntega as away a too kmmgtkn oppondnHly "0 will be lmrokeab upon written apparent 0 aserwtlng thane ocervwes with agreed uponpaymenttema. Trawl hpemy not weac reab S3.WOIn occondonq with Bpntkn fl8 M the Matter Beavlq Lg romene and will be Forked upon written approva I. 28 Let's keep sharing the SLO Life and being better every day, together! Thank you! Contact: Hayley Corbett aaec. oirecmr, cliem ap. Email: namev.coroen0nonie.waioc.com Phone: 725-221-1518 s�k