HomeMy WebLinkAbout06-13-2024 TBID Minutes
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Tourism Business Improvement District Board Minutes
June 13, 2024, 10:00 a.m.
City Hall, 990 Palm Street, San Luis Obispo
TBID Board Present: Member Winston Newland, Member Nipool Patel, Member
Prashant Patel, Member Sandy Sandoval, Chair Lydia Bates
TBID Board Absent: Member Lori Keller and Vice Chair Clint Pearce
City Staff Present: Economic Development & Tourism Manager Molly Cano,
Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth
_____________________________________________________________________
1. CALL TO ORDER
A Special Meeting of the San Luis Obispo Tourism Business Improvement District
Board was called to order on June 13, 2024 at 10:02 a.m. in the Council Hearing
Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3. CONSENT
Motion By Member N. Patel
Second By Member Sandoval
To approve Consent Items No. 3a through 3g.
Ayes (5):, Member Sandoval, Member Newland, Member N. Patel, Member P.
Patel and Chair Bates
Absent (2): Vice Chair Pearce and Member Keller
CARRIED (5 to 0)
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3.a MINUTES OF TBID SPECIAL MEETING ON MAY 22, 2024
3.b SMITH TRAVEL REPORT (STR)
3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT
3.f NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT
3.g BADGER BRANDING ORGANIC SOCIAL REPORT
4. BUSINESS ITEMS
4.a SUSTAINABLE AG EXPO SPONSORSHIP (15 MIN)
Staff from the Vineyard Team presented the sponsorship opportunity and
responded to inquiries.
Public Comment:
None
--End of Public Comment--
Motion By Member N. Patel
Second By Member P. Patel
To approve support in the amount of $10,000 to come out of FY23-24 general
events promotion budget.
Ayes (5):, Member Sandoval, Member Newland, Member N. Patel, Member P.
Patel and Chair Bates
Absent (2): Vice Chair Pearce and Member Keller
CARRIED (5 to 0)
4.b BADGER BRANDING PROPOSAL (25 MIN)
Katy McGrath and Molly Burchett of Badger Branding presented the proposal for
content marketing services and responded to inquiries.
Public Comment:
Jessica Blanco, SLO Chamber
--End of Public Comment--
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Motion By Member Sandoval
Second By Member Newland
To approve the contract with Badger Branding for FY24-25 at the amount of
$87,800.
Ayes (5):, Member Sandoval, Member Newland, Member N. Patel, Member P.
Patel and Chair Bates
Absent (2): Vice Chair Pearce and Member Keller
CARRIED (5 to 0)
4.c FY2024-25 BUDGET UPDATE (15 MIN)
Economic Development & Tourism Manager, Molly Cano presented the update
to the adopted budget for FY24-25.
Public Comment:
None
--End of Public Comment--
Motion By Member Sandoval
Second By Member P. Patel
To approve a $66,500 transfer from available fund balance to the FY24-25
budget to maintain previously approved budget expenditures.
Ayes (5):, Member Sandoval, Member Newland, Member N. Patel, Member P.
Patel and Chair Bates
Absent (2): Vice Chair Pearce and Member Keller
CARRIED (5 to 0)
4.d VISIT SLO CAL CO-OP MARKETING CONSIDERATIONS (20 MIN)
Staff and representatives from Noble Studios presented the cooperative
marketing opportunities with Visit SLO CAL and responded to inquiries.
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Public Comment:
None
--End of Public Comment--
Motion By Member N. Patel
Second By Member P. Patel
To approve the presented co-ops at $29,750 to come out of the FY23-24
research & development budget.
Ayes (5):, Member Sandoval, Member Newland, Member N. Patel, Member P.
Patel and Chair Bates
Absent (2): Vice Chair Pearce and Member Keller
CARRIED (5 to 0)
4.e MIDWEEKEND SUMMER PROMOTION (20 MIN)
Tourism & Community Promotions Manager, Jacqui Clark-Charlesworth and
Economic Development & Tourism Manager, Molly Cano along with Hayley
Corbett, Danni Winter and Gabbi Hall from Noble Studios presented a revised
program plan for a Summer MidWeekend promotion and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Motion By Member N. Patel
Second By Member Sandoval
To approve the Summer MidWeekend Promotion as presented with $54,835 in
additional funding to be pulled from fund balance, $2,000 towards giveaway
package and $3,400 remaining balance from Winter MidWeekend.
Ayes (5):, Member Sandoval, Member Newland, Member N. Patel, Member P.
Patel and Chair Bates
Absent (2): Vice Chair Pearce and Member Keller
CARRIED (5 to 0)
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4.f SUSTAINABLE SLO MARKETING PLAN UPDATE (10 MIN)
Tourism & Community Promotions Manager, Jacqui Clark-Charlesworth
presented an update to the development of the Sustainable SLO Marketing
Plan.
Public Comment:
None
--End of Public Comment—
ACTION: None.
5.TBID LIAISON REPORTS AND COMMUNICATION
5.a HOTELIER UPDATE – LIAISON REPORTS
5.b PCC UPDATE – LIAISON REPORT
Chair Bates provided a brief update on PCC activities.
5.c VISIT SLO CAL UPDATE – LIAISON REPORT
Economic Development & Tourism Manager, Molly Cano provided a brief
update on Visit SLO CAL activities.
5.d TOURISM PROGRAM UPDATE – STAFF REPORT
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided a brief update on the tourism programs.
6.ADJOURNMENT
The meeting was adjourned at 12:05 p.m. The next Regular Meeting of the
Tourism Business Improvement District Board is scheduled for July 10, 2024 at
10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis
Obispo.
APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT
BOARD: 07-10-2024