The URL can be used to link to this page

Home My WebLink About08-14-2024 PCC Agenda Packet Promotional Coordinating Committee AGENDA Wednesday, August 14, 2024, 5:30 p.m. City Hall, 990 Palm Street, San Luis Obispo The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be supported at this time. Attendees of City Council or Advisory Body meetings are eligible to receive one hour of complimentary parking; restrictions apply, visit Parking for Public Meetings for more details. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Welch will call the Regular Meeting of the Promotional Coordinating Committee to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.CONSENT Recommendation: To approve Consent Items 3.a to 3.f. 3.a MINUTES OF THE REGULAR MEETING ON JULY 10, 2024 5 3.b 2024-25 COMMUNITY PROMOTION BUDGET REPORT 9 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 11 3.d SLO CHAMBER GUEST SERVICES REPORT 13 3.e SLO CHAMBER GRANT SUPPORT REPORT 15 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 17 4.PRESENTATIONS 4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (10 MIN) Representative from the SLO Chamber will present the report for the public relations activities that occurred over the past month. 4.b NEIGHBORHOOD CAMPAIGN UPDATE (10 MIN) The task force will provide an update on the current status of the neighborhood identity study and campaign. 5.BUSINESS ITEMS 5.a ARTOBER PROGRAM PLANNING (20 MIN) The committee will review the program components for ARTober and provide direction and feedback. 6.PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Meeting Minutes: July 10 & 17 19 6.d TOURISM PROGRAM UPDATE – Staff Report 7.ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for September 11, 2024 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Promotional Coordinating Committee are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor- and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl erk Page 4 of 24 1 Promotional Coordinating Committee Minutes July 10, 2024, 5:30 p.m. City Hall, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member Maureen Forsberg, Committee Member John Thomas, Committee Member Anni Wang, Committee Member Robin Wolf, Vice Chair Lori Lerian, Chair Samantha Welch PCC Members Absent: Committee Member Lydia Bates City Staff Present: Tourism & Community Promotions Manager Jacqui Clark- Charlesworth _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on July 10, 2024 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Welch. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Committee Member Wang Second By Committee Member Forsberg To approve the Consent Agenda items 3a through 3e. Ayes (6): Committee Member Forsberg, Committee Member Thomas, Committee Member Wang, Committee Member Wolf, Vice Chair Lerian, and Chair Welch Absent (1): Committee Member Bates CARRIED (6 to 0) Page 5 of 24 2 3.a MINUTES OF THE REGULAR MEETING ON JUNE 12, 2024 3.b 2023-24 COMMUNITY PROMOTION BUDGET REPORT 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 3.d SLO CHAMBER GUEST SERVICES REPORT 3.e TRANSIENT OCCUPANCY TAX (TOT) REPORT 4. PRESENTATIONS 4.a SUPPORT LOCAL PROGRAM FY23-24 YEAR-END REPORT (15 MIN) Ashlee Akers from Verdin Marketing provided the 23-24 year-end report for the Support Local marketing activities and responded to inquiries. Action: No action taken on this item. 4.b SLO CHAMBER FY23-24 YEAR-END REPORT (20 MIN) Hollie West and Jessica Blanco from the San Luis Obispo Chamber presented the 23-24 year-end report for Public Relations, Guest Services and Grant Support contracts and responded to inquiries. Action: No action taken on this item. 5. BUSINESS ITEMS 5.a NEIGHBORHOOD CAMPAIGN UPDATE (5 MIN) Tourism and Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5.b PCC ANNUAL PROGRAM PLANNING (25 MIN) The Committee brainstormed ideas and program priorities for 2024-25 fiscal year. 6. PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report Page 6 of 24 3 6.c TBID BOARD REPORT – TBID Meeting Minutes: June 13, 2024 Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on items the TBID has been working on. 6.d TOURISM PROGRAM UPDATE – Staff Report Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the Tourism Program. 7. ADJOURNMENT The meeting was adjourned at 7:11 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for August 14, 2024 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 7 of 24 Page 8 of 24 Community Promotions Budget 2024-25 Budget 2024-25 Amount Budget 413,252$ Total Budget 413,252$ Expenditure Last Updated 8/8/2024 Expenditure Allocated Committed/Expended Available Balance Contractor Grant Funding 100,000$ 100,000$ -$ CACP Recipients Grant Promotional Support Contract 30,000$ 30,000$ -$ Chamber of Commerce Community Placemaking & Recovery Projects 49,530$ 49,530$ Various Guest Services Contract 121,275$ 121,275$ -$ Chamber of Commerce Public Relations Contract 50,000$ 50,000$ -$ Chamber of Commerce Media Monitoring Service 3,713$ 3,713$ Chamber of Commerce Printed Maps 7,500$ -$ 7,500$ Chamber of Commerce Support Cost 5,000$ -$ 5,000$ City Administration Administration 46,234$ 46,234$ City Administration Total 413,252$ 351,222$ 62,030$ Page 9 of 24 Page 10 of 24 Report to City of SLO – TBID and PCC Public Relations Contract July 2024 PR ACTIVITY Implementation/Proactive Work Began planning for travel writer Garrett Martin's upcoming stay Began planning for influencer Monica Multer (@sanfranciscobucketlist)'s upcoming stay Began planning for SoCal Media Mission writer Carmen Varner's upcoming stay Continued planning for SoCal Media Mission writer Brandon Hernandez's upcoming stay Continued planning for SoCal Media Mission writer Ron Donoho's upcoming stay Continued planning for travel influencer Karina Henry's upcoming stay Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Responsive leads Pitched "Indigenous Artists and Entrepreneurs" and "Destination Dupes" story ideas to Visit California Pitched "Pet Friendly Wineries" and "Winter Sun" to Visit SLO CAL Partnerships Continued pitching Downtown Summer Spending campaign Continued pitching Summer Midweekend Continued working on PR handoff and onboarding of Uniquely Driven Continued working on Visit SLO Influencer Strategy with the City and Badger Branding Continued planning for Kind Traveler Sustainability Influencer Fam trip with Kind Traveler, the City, and Badger Branding Participated in TBID Marketing Retreat Participated in 30/60/90 Planning Session Worked with Uniquely Driven and the City to update PR Strategic Objectives PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF KCAL NEWS Escape to San Luis Obispo 4,600.00 $46.00 Cultural MEDIA HOSTING/SOCAL MEDIA MISSION KSBY San Luis Obispo debuts its first-ever Downtown Summer Spending promotion 478,000.00 $39.54 Support Local PROACTIVE PITCHING A-TOWN DAILY NEWS San Luis Obispo debuts downtown summer shopping promotion 1,000.00 $0.12 Support Local PROACTIVE PITCHING PASO ROBLES DAILY NEWS San Luis Obispo debuts downtown summer shopping promotion 85,000.00 $6.39 Support Local PROACTIVE PITCHING INSTAGRAM SLO Strangers Playlist 2,700,000.00 $27,000.00 Cultural MEDIA HOSTING INSTAGRAM It’s SLO time!! With @visitcalifornia & @kindtraveler 14,900.00 $149.00 Sustainability MEDIA HOSTING IN PARTNERSHIP W/VISIT CALIFORNIA & KIND TRAVELER INSTAGRAM How to spend a weekend in SLO! 💛 5,136.00 $53.16 Sustainability MEDIA HOSTING INSTAGRAM turning organic waste into three awesome products at @kompogas_slo 4,000.00 $40.00 Sustainability MEDIA HOSTING IN PARTNERSHIP W/VISIT CALIFORNIA & KIND TRAVELER VISIT CALIFORNIA California’s Indigenous Artists and Entrepreneurs 230,243.00 Culinary RESPONSIVE PITCHING MSN TRAVEL 13 Scenic Train Rides in the US 157,190,000.00 $15,444.86 Sustainability CNN America's Best Towns to Visit 5 Good Things 134,170,000.00 $38,996.44 Cultural WORLD ATLAS 9 Friendliest Towns to Visit in California in 2024 5,080,000.00 $305.33 Sustainability ORANGE COUNTY REGISTER Oh wow, SLO CAL! – The Monthly Traveler 1,970,000.00 $698.49 Cultural ISLANDS Explore California's Striking Coast On This Beach And City-Filled Road Trip 199,000.00 $61.70 Cultural TRAVEL MARKET REPORT 13 California Hotels You Should Know About 100,000.00 $10.76 Cultural HOME STRATOSPHERE 25 Most Walkable Towns in the USA 95,000.00 $86.73 Cultural LUXURY REAL ESTATE Discover the Charm of San Luis Obispo, CA 33,000.00 $3.79 Cultural TOTALS 17 302,359,879.00 $82,942.31 TOTAL YTD 17 302,359,879.00 $82,942.31 Page 11 of 24 Page 12 of 24 July June July 2023 2024 2024 Asia 4% Walk‐ins 6,786 5,739 6,022 Europe 56% Phone Calls 625 147 181 Australia/NZ 7% Emails & Digital 1,019 1,432 1,531 UK 9% N. America 12% C. America 0% July June July S. America 12% 2023 2024 2024 Calls 82 27 45 West Coast 9% Southwest 19% Midwest 17% July June July South 15% 2023 2024 2024 East Coast 41% Referrals 864 46 47 Northern CA 25% Central Coast 36% July June July Central Valley 8% 2023 2024 2024 Desert 1% Email 147 183 172 Southern CA 30% Phone Calls 368 121 129 July July July 2023 2024 2024 YTD Fulfilled N/A 235 VisitSLO.com 20 290 VISITOR CENTER ACTIVATIONS Visitor Center at SLO Farmer's Market (Thursdays) VISITOR CENTER HIGHLIGHTS 1) Out on Thursdays at Farmers' Market providing information to our locals and visitors. 3) Participating in the info sessions at Cal Poly for incoming students (SLO Days) 2) Launching the Summer Midweekend program INFORMATION REQUESTS EVENTS SHARED REPORT TO CITY OF SLO ‐ TBID & PCC GUEST SERVICES CONTRACT JULY 2024 DEMOGRAPHIC SNAPSHOT International Travelers VISITOR INTERACTION CALLS TO 877‐SLO‐TOWN HOTEL REFERRALS HOTEL AVAILABILITY TRACKER Domestic Travelers California Travelers Page 13 of 24 Page 14 of 24 July 2024 Cultural Arts &Community Promotions Marketing Support Activity Organization Event EC PR PC VC SM MTG ST HD DS SLO Baseball Alliance Foundation,Inc. Blues Fireworks Celebration & Baseball Game X X X Downtown SLO Concerts in the Plaza X X X X History Revisted 38th Annual Central Coast Rennaisance Festival X X X Central Coast Shakespeare Festival Central Coast Shakespeare Festival X X X Orchestra Novo,Inc.Pops ON!X X SLO Overdose Awareness Day SLO Overdose Awareness Day X X RACE Matters SLO County Belonging 2024 Ecologistics,Inc.Central Coast Bioneers X SLO County Arts Council Open Studios Art Tour Lumina Alliance Lumina Alliance Walk for Survivors SLO Symphony The SLO Symphony/Paderewski Festival Collaboration Canzona Women's Ensemble Music of the Americas SLO Master Chorale 2024/2025 Season –A 40th Anniversary Celebration San Luis Obispo Repertory Theatre Million Dollar Quartet Diversity Coalition San Luis Obispo County Women of Color Symposium History Center of San Luis Obispo County Opening Day at the Dallidet SLO Beaver Brigade 3rd Annual SLO County Beaver Festival San Luis Obispo Climate Coalition San Luis Obispo County Earth Day Fair X San Luis Obispo International Film Festival San Luis Obispo International Film Festival Page 15 of 24 City Farm SLO 4th Annual Sheep Shearing Shindig SLOMA 2024 Mural Project &Brand Launch Saint Andrew Greek Orthodox San Luis Obispo Greek Festival The Monday Club Conservancy The Monday Club Centennial -Doors Open California Black is current month,gray is past work White boxes are GIA recipients,gray boxes are CACP recipients Boxes marked with "D"indicate that recipients knew about service and declined to utilize. 23 Total;23 served to date or in progress EC-Confirmed/added event(s)in local Event Calendars, including:SLO CAL,SLO Chamber,SLO Happenings PR-Included event(s)in seasonal Press Release sent to local/regional media outlets PC-Spoke with recipient(s)via Phone Call to review/discuss promotional opportunities and answer questions VC-Prominently displayed printed promotional materials in Visitor Center;brochures,posters,etc. SM-Promoted event(s)on SLO Chamber Social Media channels via press release from recipients MTG-Met with Groups in person and offered public relations advice and support ST-Sold/are currently selling Tickets for event(s) through the Visitor Center HD -Included printed promotional material in Hotel Distribution DS -Recipient Declined Services Page 16 of 24 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 Change +/- to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,297,863$ 1,245,883$ -4.0% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,057,478$ 1,037,499$ -1.9% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,039,589$ 1,024,869$ -1.4% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 993,400$ 986,681$ -0.7% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 770,599$ 757,010$ -1.8% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 628,735$ 628,344$ -0.1% January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 554,408$ 621,595$ 12.1% February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 735,450$ 687,480$ -6.5% March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 807,997$ 850,157$ 5.2% April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,056,663$ 1,018,242$ -3.6% May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,508$ 972,774$ 6.8% June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,160,330$ $1,046,749.00 -9.8%missing 9 hotels Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 11,013,020$ 10,877,283$ -1.2% 2022-23 2023-24 Change +/-2022-23 2023-24 Change +/-2022-23 2023-24 Change +/- July 82.6 83.5 1.1%206.04 199.85 -3.0%170.2 166.97 -1.9% August 75.8 74 -2.4%191.58 190.04 -0.8%145.18 140.59 -3.2% September 72.7 71.2 -2.1%192.94 194.69 0.9%140.26 138.57 -1.2% October 69.9 70.1 0.3%182.95 184.24 0.7%127.88 129.19 1.0% November 61.6 62.7 1.8%168.42 164.58 -2.3%103.79 103.23 -0.5% December 54.1 56.5 4.4%151.40 149.65 -1.2%81.88 84.56 3.3% January 50.4 54.3 7.7%136.18 139.69 2.6%68.59 75.79 10.5% February 65.9 59.7 -9.4%156.67 152.68 -2.5%103.3 91.2 -11.71% March 64.0 67.9 6.1%159.72 160.49 0.5%102.16 108.93 6.63% April 73.8 72.1 -2.3%191.52 187.59 -2.1%141.40 135.30 -4.31% May 67.4 70.9 5.2%181.62 180.85 -0.4%122.41 128.17 4.71% June 74.2 75.1 1.2%207.22 211.41 2.0%153.69 158.76 3.30% Total/Average 67.70 68.17 0.0 177.19$ 176.31$ -0.004642 121.73$ 121.77$ 0.01 Updated: 08/08/2024 Occupancy ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison Page 17 of 24 Page 18 of 24 1 Tourism Business Improvement District Board Minutes July 10, 2024, 10:00 a.m. City Hall, 990 Palm Street, San Luis Obispo TBID Board Present: Member Winston Newland, Member Nipool Patel, Member Sandy Sandoval, Vice Chair Clint Pearce, Chair Lydia Bates TBID Board Absent: Member Lori Keller, Member Prashant Patel City Staff Present: Economic Development & Tourism Manager Molly Cano, Tourism & Community Promotions Manager Jacqui Clark- Charlesworth, City Clerk Teresa Purrington _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on July 10, 2024 at 10:04 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: Nicole. Wanderlust Content Studio --End of Public Comment-- 3. CONSENT Motion By Member Nipool Patel Second By Vice Chair Pearce To approve Items 3a. through 3g. Ayes (5): Member Newland, Member Nipool Patel, Member Sandoval, Vice Chair Pearce, and Chair Bates Absent (2): Member Keller, and Member Patel CARRIED (5 to 0) 3.a MINUTES OF TBID SPECIAL MEETING ON JUNE 13, 2024 3.b SMITH TRAVEL REPORT (STR) Page 19 of 24 2 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 3.f NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORT 4. PRESENTATIONS 4.a PUBLIC RELATIONS & GUEST SERVICES ANNUAL REPORT (20 MIN) Hollie West and Jessica Blanco from the San Luis Obispo Chamber of Commerce presented the year end reports for 2023-24 Guest Services and Public Relations and responded to inquiries. Action: No action taken on this item. 4.b CONTENT MARKETING ANNUAL REPORT (15 MIN) Molly Burchett and Katy McGrath from Badger Branding presented the year end highlights and data results for 2023-24 content marketing and responded to inquiries. Action: No action taken on this item. 4.c VISIT SLO PARTNER RECEPTION RECAP (10 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided a recap of the Partner Reception held on June 11. Action: No action taken on this item. 5. BUSINESS ITEMS 5.a FY 23-24 TBID ANNUAL REPORT PREPARATION AND TIMELINE (15 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5.b FORMATION OF TBID SUBCOMMITTEES (10 MIN) Page 20 of 24 3 Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- By Consensus the Board agreed to appoint Chair Bates, Board Member Sandoval and Board Member Keller to serve on the Marketing subcommittee and Vice Chair Pearce, Board Member Newland and Board Member Prashant Patel to serve on the Management subcommittee beginning in August 2024. 6. TBID LIAISON REPORTS AND COMMUNICATION 6.a HOTELIER UPDATE – LIAISON REPORTS 6.b PCC UPDATE – LIAISON REPORT No report provided. 6.c VISIT SLO CAL UPDATE – LIAISON REPORT Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided a report on the Visit SLO CAL activities. 6.d TOURISM PROGRAM UPDATE – STAFF REPORT Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the tourism program. 7. ADJOURNMENT The meeting was adjourned at 11:08 a.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for August 14, 2024 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/2024 Page 21 of 24 Page 22 of 24 1 Tourism Business Improvement District Board Minutes July 17, 2024, 8:30 a.m. Hotel San Luis Obispo, 877 Palm Street, San Luis Obispo, CA 93401 TBID Board Present: Member Winston Newland, Member Lori Keller, Member Prashant Patel, Member Sandy Sandoval, Vice Chair Clint Pearce, Chair Lydia Bates TBID Board Absent: Member Nipool Patel City Staff Present: Economic Development & Tourism Manager Molly Cano, Tourism, Community Promotions Manager Jacqui Clark- Charlesworth & Tourism Intern Anna Sargent _____________________________________________________________________ 1. CALL TO ORDER A Special Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on July 17, 2024 at 8:30 a.m. at Hotel San Luis Obispo, 877 Palm Street, San Luis Obispo, by Chair Bates. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. BUSINESS ITEMS 3.a VISIT SAN LUIS OBISPO MARKETING RETREAT The TBID Board, Staff and contractors participated in workshopping and discussion providing direction for the 2024-26 Strategic Marketing & Business Plan update. Public Comment: None --End of Public Comment-- Page 23 of 24 2 4. ADJOURNMENT The meeting was adjourned at 5:03 p.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for August 14, 2024 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 24 of 24