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Home My WebLink About09-11-2024 PCC Agenda Packet Promotional Coordinating Committee AGENDA Wednesday, September 11, 2024, 5:30 p.m. City Hall, 990 Palm Street, San Luis Obispo The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be supported at this time. Attendees of City Council or Advisory Body meetings are eligible to receive one hour of complimentary parking; restrictions apply, visit Parking for Public Meetings for more details. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Welch will call the Regular Meeting of the Promotional Coordinating Committee to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.CONSENT Recommendation: To approve Consent Items 3.a to 3.f. 3.a MINUTES OF THE REGULAR MEETING ON AUGUST 14 5 3.b 2023-24 COMMUNITY PROMOTION BUDGET REPORT 9 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 11 3.d SLO CHAMBER GUEST SERVICES REPORT 13 3.e SLO CHAMBER GRANT SUPPORT REPORT 15 4.PRESENTATIONS 4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE Representative from the SLO Chamber will present the report for the public relations activities that occurred over the past month. 5.BUSINESS ITEMS 5.a ARTOBER Staff and contractors will present the ARTober program plan for approval. 6.PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Meeting Minutes: August 14, 2024 17 6.d TOURISM PROGRAM UPDATE – Staff Report 7.ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for October 9, 2024 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Promotional Coordinating Committee are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor- and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl erk Page 4 of 20 1 Promotional Coordinating Committee Minutes August 14, 2024, 5:30 p.m. City Hall, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member Lydia Bates, Committee Member Maureen Forsberg, Committee Member John Thomas, Committee Member Robin Wolf, Vice Chair Lori Lerian, Chair Samantha Welch PCC Members Absent: Committee Member Anni Wang City Staff Present: Tourism & Community Promotions Manager Jacqui Clark- Charlesworth, City Clerk Teresa Purrington _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on August 14, 2024 at 5:33 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Welch. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Vice Chair Lerian Second By Committee Member Forsberg To approve Consent Items 3.a to 3.f. Ayes (6): Committee Member Bates, Committee Member Forsberg, Committee Member Thomas, Committee Member Wolf, Vice Chair Lerian, and Chair Welch Absent (1): Committee Member Wang CARRIED (6 to 0) Page 5 of 20 2 3.a MINUTES OF THE REGULAR MEETING ON JULY 10, 2024 3.b 2024-25 COMMUNITY PROMOTION BUDGET REPORT 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 3.d SLO CHAMBER GUEST SERVICES REPORT 3.e SLO CHAMBER GRANT SUPPORT REPORT 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 4. PRESENTATIONS 4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (10 MIN) Hollie West, SLO Chamber provided a presentation regarding the public relations activities that occurred during the past month. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 4.b NEIGHBORHOOD CAMPAIGN UPDATE (10 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth and the Task Force Members (John Thomas, Lori Lerian and Samantha Welch) provided an updated on the current status of the neighborhood identity study and campaign. The decision has been made to pause community outreach until more research has been conducted. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5. BUSINESS ITEMS 5.a ARTOBER PROGRAM PLANNING (20 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: Jim Dantona Page 6 of 20 3 --End of Public Comment-- By consensus the Committee provided feedback and comments on updating the program components for 2024. 6. PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – None 6.b COMMITTEE OUTREACH UPDATE – None 6.c TBID BOARD REPORT – TBID Meeting Minutes: July 10 & 17 Committee Member Bates provided an update on items the TBID has been working on. 6.d TOURISM PROGRAM UPDATE – Staff Report Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the Tourism Program. 7. ADJOURNMENT The meeting was adjourned at 6:25 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for September 11, 2024 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 7 of 20 Page 8 of 20 Community Promotions Budget 2024-25 Budget 2024-25 Amount Budget 413,252$ Total Budget 413,252$ Expenditure Last Updated 9/5/2024 Expenditure Allocated Committed/Expended Available Balance Contractor Grant Funding 100,000$ 100,000$ -$ CACP Recipients Grant Promotional Support Contract 30,000$ 30,000$ -$ Chamber of Commerce Community Placemaking & Recovery Projects 49,530$ 49,530$ Various Guest Services Contract 121,275$ 121,275$ -$ Chamber of Commerce Public Relations Contract 50,000$ 50,000$ -$ Chamber of Commerce Media Monitoring Service 3,713$ 3,713$ Chamber of Commerce Printed Maps 7,500$ -$ 7,500$ Chamber of Commerce Support Cost 5,000$ -$ 5,000$ City Administration Administration 46,234$ 46,234$ City Administration Total 413,252$ 351,222$ 62,030$ Page 9 of 20 Page 10 of 20 Report to City of SLO – TBID and PCC Public Relations Contract August 2024 PR ACTIVITY Implementation/Proactive Work Hosted Paste senior editor Garrett Martin Hosted influencer Monica Multer (@sanfranciscobucketlist) Hosted SoCal Media Mission writer Carmen Varner Hosted SoCal Media Mission writer Ron Donoho Continued planning for SoCal Media Mission writer Brandon Hernandez's upcoming stay Continued planning for travel influencer Karina Henry's upcoming stay Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Responsive leads Pitched "Stargazing Splendor" and "Vegan Gastronomy" story ideas to Visit California Partnerships Began planning for Uniquely Driven SLO onboarding trip Continued pitching Downtown Summer Spending campaign Continued pitching Summer Midweekend Continued working on PR transition and onboarding of Uniquely Driven Continued working on Visit SLO Influencer Strategy with the City and Badger Branding Continued planning for Kind Traveler Sustainability Influencer Fam trip with Kind Traveler, the City, and Badger Branding Worked with Uniquely Driven and the City to update Most Wanted Media List Met with Blue Mango Restaurant Group team to update Media Hosting policy PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF INSTAGRAM Book a stay at @hotelcerroslo to experience a true SLO getaway!12,500.00 $125.00 Cultural MEDIA HOSTING INSTAGRAM 24 Hours in San Luis Obispo: Your Ultimate Bucket List Itinerary!10,600.00 $106.00 Cultural MEDIA HOSTING INSTAGRAM Bucket List Bookstore in San Luis Obispo 2,500.00 $25.00 Cultural MEDIA HOSTING NEWS BREAK San Luis Obispo is offering tourists an opportunity to save some cash 10,380,000.00 $353.97 Support Local PROACTIVE PITCHING KSBY San Luis Obispo is offering tourists an opportunity to save some cash 478,000.00 $39.54 Support Local PROACTIVE PITCHING EPOCH TIMES 8 Hidden Gems for Your Next California Weekend Getaway Cultural RESPONSIVE PITCHING MSN TRAVEL The 25 Best Wineries in the United States 157,190,000.00 $15,444.86 Beer/Wine WORLD ATLAS 6 Oldest Founded Small Towns to Visit in California 5,080,000.00 $305.33 Cultural WORLD ATLAS 8 Towns in California With the Best Downtown Areas in 2024 5,080,000.00 $305.33 Cultural MICHELIN GUIDE Surf Towns of the California Central Coast 3,600,000.00 $285.61 Outdoor MATADOR The First 'Bed and Beverage' Hotel Offers a Chance to Slow Down in San Luis Obispo 2,620,000.00 $116.84 Cultural HOME STRATOSPHERE The 25 Most Walkable Towns in the USA 950,000.00 $86.73 Outdoor KSBY Guy Fieri's 'Diners, Drive-Ins and Dives' to feature Petra in San Luis Obispo 478,000.00 $39.54 Culinary KSBY Downtown SLO touts most popular Concerts in the Plaza season since pandemic 478,000.00 $39.54 Family WINE INDUSTRY ADVISOR 3 Reasons You Don't Want to Miss the 2024 Sustainable Ag Expo 44,000.00 $3.74 Outdoor TOTALS 15 4,570,000.00 $286.39 TOTAL YTD 302,359,879.00 $82,942.39 32 306,929,879.00 $83,228.78 Page 11 of 20 Page 12 of 20 Aug July Aug 2023 2024 2024 Asia 0% Walk‐ins 7,086 6,022 5,948 Europe 77% Phone Calls 697 181 215 Australia/NZ 6% Emails & Digital 1,061 1,531 1,326 UK 12% N. America 5% C. America 0% Aug July Aug S. America 0% 2023 2024 2024 Calls 86 45 48 West Coast 20% Southwest 18% Midwest 37% Aug July Aug South 9% 2023 2024 2024 East Coast 16% Referrals 893 47 115 Northern CA 18% Central Coast 36% Aug July Aug Central Valley 8% 2023 2024 2024 Desert 2% Email 118 172 185 Southern CA 36% Phone Calls 397 129 146 Aug Aug Aug 2023 2024 2024 YTD Fulfilled N/A 92 VisitSLO.com 16 306 VISITOR CENTER ACTIVATIONS Visitor Center at SLO Farmer's Market (Thursdays) VISITOR CENTER HIGHLIGHTS 1) Out on Thursdays at Farmers' Market providing information to our locals and visitors. 3) Starting the search for the next Visitor Center Manager 2) Welcoming our Summer Midweekend program attendees INFORMATION REQUESTS EVENTS SHARED REPORT TO CITY OF SLO ‐ TBID & PCC GUEST SERVICES CONTRACT AUGUST 2024 DEMOGRAPHIC SNAPSHOT International Travelers VISITOR INTERACTION CALLS TO 877‐SLO‐TOWN HOTEL REFERRALS HOTEL AVAILABILITY TRACKER Domestic Travelers California Travelers Page 13 of 20 Page 14 of 20 August 2024 Cultural Arts &Community Promotions Marketing Support Activity Organization Event EC PR PC VC SM MTG ST HD DS SLO Baseball Alliance Foundation,Inc. Blues Fireworks Celebration & Baseball Game X X X Downtown SLO Concerts in the Plaza X X X X History Revisted 38th Annual Central Coast Rennaisance Festival X X X Central Coast Shakespeare Festival Central Coast Shakespeare Festival X X X Orchestra Novo,Inc.Pops ON!X X X X SLO Overdose Awareness Day SLO Overdose Awareness Day X X X X X RACE Matters SLO County Belonging 2024 Ecologistics,Inc.Central Coast Bioneers X SLO County Arts Council Open Studios Art Tour SLO Symphony The SLO Symphony/Paderewski Festival Collaboration Canzona Women's Ensemble Music of the Americas SLO Master Chorale 2024/2025 Season –A 40th Anniversary Celebration San Luis Obispo Repertory Theatre Million Dollar Quartet Diversity Coalition San Luis Obispo County Women of Color Symposium History Center of San Luis Obispo County Opening Day at the Dallidet SLO Beaver Brigade 3rd Annual SLO County Beaver Festival San Luis Obispo Climate Coalition San Luis Obispo County Earth Day Fair X San Luis Obispo International Film Festival San Luis Obispo International Film Festival Page 15 of 20 City Farm SLO 4th Annual Sheep Shearing Shindig SLOMA 2024 Mural Project &Brand Launch Saint Andrew Greek Orthodox San Luis Obispo Greek Festival The Monday Club Conservancy The Monday Club Centennial -Doors Open California Black is current month,gray is past work White boxes are GIA recipients,gray boxes are CACP recipients Boxes marked with "D"indicate that recipients knew about service and declined to utilize. 22 Total;8 served to date or in progress EC-Confirmed/added event(s)in local Event Calendars, including:SLO CAL,SLO Chamber,SLO Happenings PR-Included event(s)in seasonal Press Release sent to local/regional media outlets PC-Spoke with recipient(s)via Phone Call to review/discuss promotional opportunities and answer questions VC-Prominently displayed printed promotional materials in Visitor Center;brochures,posters,etc. SM-Promoted event(s)on SLO Chamber Social Media channels via press release from recipients MTG-Met with Groups in person and offered public relations advice and support ST-Sold/are currently selling Tickets for event(s) through the Visitor Center HD -Included printed promotional material in Hotel Distribution DS -Recipient Declined Services Page 16 of 20 1 Tourism Business Improvement District Board Minutes August 14, 2024, 10:00 a.m. City Hall, 990 Palm Street, San Luis Obispo TBID Board Present: Member Nipool Patel, Member Sandy Sandoval, Vice Chair Clint Pearce, Chair Lydia Bates TBID Board Absent: Member Lori Keller, Member Winston Newland, Member Prashant Patel City Staff Present: Economic Development & Tourism Manager Molly Cano, Tourism & Community Promotions Manager Jacqui Clark- Charlesworth, City Clerk Teresa Purrington _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on August 14, 2024 at 10:02 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Bates. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Vice Chair Pearce Second By Member Sandoval To approve Consent items 3a through 3g. Ayes (4): Member Nipool Patel, Member Sandoval, Vice Chair Pearce, and Chair Bates Absent (3): Member Keller, Member Newland, and Member P. Patel CARRIED (4 to 0) Page 17 of 20 2 3.a MINUTES OF TBID REGULAR MEETING ON JULY 10 & 17 3.b SMITH TRAVEL REPORT (STR) 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORT 4. PRESENTATIONS 4.a CAL POLY ATHLETICS YEAR-END REPORT (15 MIN) Heather Hellman, General Manager Cal Poly Athletics provided an overview of the activity highlights for FY 23-24. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 4.b MARKETING SERVICES YEAR END REPORT (25 MIN) Hayley Corbett, Danni Winter and Gabbi Hall, Noble Studios presented the Q4 and year-end activity highlights and results data for the 2023-24 marketing agency contracted work. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5. BUSINESS ITEMS 5.a VISIT SLO CAL MARKETING CO-OP (15 MIN) Economic Development and Tourism Manager Molly Cano provided an overview of the Visit California and Hotel Beds marketing opportunity through a Visit SLO CAL co-op. Page 18 of 20 3 Public Comment: None --End of Public Comment-- Motion By Member Nipool Patel Second By Vice Chair Pearce To invest in a six-month campaign co-op at $5,600 beginning September 1 and running through February 28 to come from the co-op line item. Ayes (4): Member Nipool Patel, Member Sandoval, Vice Chair Pearce, and Chair Bates Absent (3): Member Keller, Member Newland, and Member P. Patel CARRIED (4 to 0) 5.b SPROUT SOCIAL MEDIA MANAGEMENT TOOL (10 MIN) Tourism and Community Promotions Manager Jacqui Clark-Charlesworth provided an overview of the funding request for the Sprout Social Media tool. Public Comment: None --End of Public Comment-- Motion By Vice Chair Pearce Second By Member Nipool Patel To allocate $3,348 per year for 2 Professional Plan users to come from the Services/Online Tools/Fulfillment budget line item. Ayes (4): Member Nipool Patel, Member Sandoval, Vice Chair Pearce, and Chair Bates Absent (3): Member Keller, Member Newland, and Member P. Patel CARRIED (4 to 0) 6. TBID LIAISON REPORTS AND COMMUNICATION 6.a HOTELIER UPDATE – LIAISON REPORTS Board Member Sandoval announced the new Manager for the Marriott. Page 19 of 20 4 6.b PCC UPDATE – LIAISON REPORT Chair Bates provided a brief update on PCC activities. 6.c VISIT SLO CAL UPDATE – LIAISON REPORT Economic Development & Tourism Manager Molly Cano provided a brief update on Visit SLO CAL activities. 6.d TOURISM PROGRAM UPDATE – STAFF REPORT Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the tourism program. 7. ADJOURNMENT The meeting was adjourned at 11:16 a.m. The next Special Meeting of the Tourism Business Improvement District Board is scheduled for September 4, 2024 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 20 of 20