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Home My WebLink About11-18-2024 PCC Agenda Packet Promotional Coordinating Committee AGENDA Monday, November 18, 2024, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be supported at this time. Attendees of City Council or Advisory Body meetings are eligible to receive one hour of complimentary parking; restrictions apply, visit Parking for Public Meetings for more details. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Welch will call the Regular Meeting of the Promotional Coordinating Committee to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.CONSENT 3.a MINUTES OF THE REGULAR MEETING ON OCTOBER 9, 2024 5 3.b 2024-25 COMMUNITY PROMOTION BUDGET REPORT 9 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 11 3.d SLO CHAMBER GUEST SERVICES REPORT 13 3.e SLO CHAMBER GRANT SUPPORT REPORT 15 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 17 4.PRESENTATIONS 4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (10 MIN) Representative from the SLO Chamber will present the report for the public relations activities that occurred over the past month. 4.b ARTOBER RECAP (15 MIN) Staff and contractors will present the results from the ARTober program. 5.BUSINESS ITEMS 5.a SUPPORT LOCAL SCOPE OF WORK (30 MIN) Representatives from Verdin will present the proposed scope of work for FY24-25 Support Local program for the committee's consideration. 5.b BUY LOCAL BONUS PROGRAM PLAN (15 MIN) Staff will present the fifth year of the Buy Local Bonus program plan for review and input. 5.c 2025-2027 COUNCIL GOAL SETTING PROCESS UPDATE (20 MIN) Staff will share the consolidated goals of the PCC members with the committee for discussion and direction. 6.PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Meeting Minutes: October 9 & 28 19 6.d TOURISM PROGRAM UPDATE – Staff Report 7.ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for December 11, 2024 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Promotional Coordinating Committee are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor- and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl erk 1 Promotional Coordinating Committee Minutes October 9, 2024, 5:30 p.m. City Hall, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member John Thomas, Committee Member Anni Wang, Vice Chair Lori Lerian, Chair Samantha Welch PCC Members Absent Committee Member Lydia Bates, Committee Member Maureen Forsberg, Committee Member Robin Wolf City Staff Present: Economic Development & Tourism Manager Molly Cano, Tourism & Community Promotions Manager Jacqui Clark- Charlesworth _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on October 9, 2024 at 5:33 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Welch. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Committee Member Thomas Second By Committee Member Wang To approve Consent Agenda Items 3a. to 3f. Ayes (4): Committee Member Thomas, Committee Member Wang, Vice Chair Lerian, Chair Welch Absent (3): Committee Member Bates, Committee Member Forsberg, Committee Member Robin Wolf CARRIED (6 to 0) Page 5 of 24 2 3.a MINUTES OF THE REGULAR MEETING ON SEPTEMBER 11, 2024 3.b 2023-24 COMMUNITY PROMOTION BUDGET REPORT 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 3.d SLO CHAMBER GUEST SERVICES REPORT 3.e SLO CHAMBER GRANT SUPPORT REPORT 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORTS 4. PRESENTATIONS 4.a 2025-2027 COUNCIL GOAL SETTING PROCESS The Committee received a presentation of the 2025-27 Council Goal setting process. Public Comment: None --End of Public Comment-- 4.b PUBLIC RELATIONS, GRANT SUPPORT AND GUEST SERVICES QUARTERLY REPORT Jim Dantona, and Hollie West, SLO Chamber provided the first quarter reports for Public Relations, CACP Grant Support and Guest Services activities. Public Comment: None --End of Public Comment-- 4.c DOWNTOWN SUMMER SPENDING RECAP Staff provided an overview of the results of the Downtown Summer Spending program. Public Comment: None --End of Public Comment-- 5. BUSINESS ITEMS 5.a ARTOBER PROGRAM UPDATE Page 6 of 24 3 Staff provided an update on how the ARTober program is progressing. Public Comment: None --End of Public Comment— ACTION: No action was taken. 6. PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report Committee Member Thomas discussed the fundraising event for SLOREP. 6.c TBID BOARD REPORT – TBID Meeting Minutes: September 4, 2024 Tourism & Community Promotions Manager, Jacqui Clark-Charlesworth provided an update on items the TBID has been working on. 6.d TOURISM PROGRAM UPDATE – Staff Report Tourism & Community Promotions Manager, Jacqui Clark-Charlesworth provided an update on the Tourism Program. 7. ADJOURNMENT The meeting was adjourned at 6.41 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for November 13, 2024 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 7 of 24 Page 8 of 24 Community Promotions Budget 2024-25 Budget 2024-25 Amount Budget 413,252$ Total Budget 413,252$ Expenditure Last Updated 11/13/2024 Expenditure Allocated Committed/Expended Available Balance Contractor Grant Funding 100,000$ 100,000$ -$ CACP Recipients Grant Promotional Support Contract 30,000$ 30,000$ -$ Chamber of Commerce Community Placemaking & Recovery Projects 49,530$ 25,000$ 24,530$ Various Guest Services Contract 121,275$ 121,275$ -$ Chamber of Commerce Public Relations Contract 50,000$ 50,000$ -$ Chamber of Commerce Media Monitoring Service 3,713$ 3,713$ Chamber of Commerce Printed Maps 7,500$ -$ 7,500$ Chamber of Commerce Support Cost 5,000$ -$ 5,000$ City Administration Administration 46,234$ 46,234$ City Administration Total 413,252$ 376,222$ 37,030$ Page 9 of 24 Page 10 of 24 Report to City of SLO – TBID and PCC Public Relations Contract October 2024 PR ACTIVITY Implementation/Proactive Work Hosted travel influencer Karina Henry Began planning for SoCal Media Mission writer Chanin Victor's upcoming stay Began planning for travel writer Martie Bowser's upcoming stay Began planning for travel writer Meghan Rose's upcoming stay Began planning for travel writer Noel Burgess's upcoming stay Met with Charlotte Alexander, founder and manager of SLO Review Continued planning for SoCal Media Mission writer Brandon Hernandez's upcoming stay Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Responsive leads Pitched "Alternative Road Trips" and "Professional Meetings and Events: Team Building for Sunseekers" story ideas to Visit California Partnerships Hosted travel influencer Corey Marshall in partnership with Petit Soleil Began planning for Buy Local Bonus Participated in Visit SLO Vision strategic planning meeting Implemented PR efforts for ARTober Attended and hosted ARTober media at the grand opening of The SLO Film Center at the Palm Theatre Continued working on PR transition and onboarding of Uniquely Driven PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF YAHOO LIFESTYLE Perfect 3-Day Weekend in San Luis Obispo: Hiking, Wine Tasting, and Cal-Coasting 420,280,000.00 $34,344.70 Cultural MEDIA HOSTING MEN'S JOURNAL Perfect 3-Day Weekend in San Luis Obispo: Hiking, Wine Tasting, and Cal-Coasting 5,667,362.00 $2,406.24 Cultural MEDIA HOSTING INSTAGRAM @karinahenry SLO Instagram Story 130,000.00 $1,300.00 Cultural MEDIA HOSTING YAHOO NEWS ARTober in SLO highlights 5 different non-profit arts and culture organizations 180,340,000.00 $156,947.30 Support Local PROACTIVE PITCHING KSBY ARTober in SLO highlights 5 different non-profit arts and culture organizations 478,000.00 $39.54 Support Local PROACTIVE PITCHING KRUSH ARTober: SLO Rep Theatre Support Local PROACTIVE PITCHING KRUSH ARTober: SLO County Arts Council Support Local PROACTIVE PITCHING KRUSH ARTober: San Luis Obispo Museum of Art Support Local PROACTIVE PITCHING KRUSH ARTober: History Center of San Luis Obispo County Support Local PROACTIVE PITCHING KRUSH It's ARTober in SLO!Support Local PROACTIVE PITCHING KCBX SLO highlights National Arts and Humanities Month with series of ARTober events 22,000.00 $1.21 Support Local PROACTIVE PITCHING MUSTANG NEWS ARTober invites you to a month-long celebration of the arts and humanities 1,000.00 $0.12 Support Local PROACTIVE PITCHING SLO REVIEW ARTober Kicks Off in SLO Support Local PROACTIVE PITCHING SLO REVIEW October Newsletter Beer/Wine PROACTIVE PITCHING SLO REVIEW A Scary (But Cool!) Good Time Support Local PROACTIVE PITCHING YAHOO NEWS SLO has one of the coolest film festivals in the world, magazine says. Here's why 180,340,000.00 $156,947.30 Cultural TIMES OF INDIA Coastal Getaways: A scenic road trip through California's Central Coast 31,130,000.00 $2,007.63 Outdoor WTOP NEWS 22 Top Romantic Getaways in California 4,150,000.00 $203,504.00 Cultural MICHELIN GUIDE A Guide to California's Central Coast 3,600,000.00 $285.61 Cultural FODOR'S TRAVEL The 15 Best Drive-In Movie Theaters in America 1,920,000.00 $509.88 Family TOP5 Top 30 Colleges for Students Who Love the Outdoors 1,370,000.00 $79.56 Cal Poly TOTALS 20 829,428,362.00 $558,373.09 TOTAL YTD 1,510,593,563.00 $192,780.70 68 2,340,021,925.00 $751,153.79 Page 11 of 24 Page 12 of 24 Oct Sep Oct 2023 2024 2024 Asia 0% Walk-ins 6,719 5,011 5,893 Europe 39% Phone Calls 116 190 297 Australia/NZ 10% Emails & Digital 1,079 1,136 751 UK 25% N. America 21% C. America 0% Oct Sep Oct S. America 5% 2023 2024 2024 Calls 14 23 52 West Coast 11% Southwest 18% Midwest 37% Oct Sep Oct South 13% 2023 2024 2024 East Coast 22% Referrals 63 46 58 Northern CA 22% Central Coast 54% Oct Sep Oct Central Valley 3% 2023 2024 2024 Desert 0% Email 127 178 186 Southern CA 21% Phone Calls 281 153 167 Oct Oct Oct 2023 2024 2024 YTD Fulfilled 10 44 VisitSLO.com 33 392 VISITOR CENTER ACTIVATIONS None VISITOR CENTER HIGHLIGHTS 1) Directing folks to available hotel rooms in front of Mustang Family Weekend 3) Cal Poly Experience Industry Management class tour 2) Hired our new Visitor Center Manager INFORMATION REQUESTS EVENTS SHARED REPORT TO CITY OF SLO - TBID & PCC GUEST SERVICES CONTRACT OCTOBER 2024 DEMOGRAPHIC SNAPSHOT International Travelers VISITOR INTERACTION CALLS TO 877-SLO-TOWN HOTEL REFERRALS HOTEL AVAILABILITY TRACKER Domestic Travelers California Travelers Page 13 of 24 Page 14 of 24 October 2024 Cultural Arts &Community Promotions Marketing Support Activity Organization Event EC PR PC VC SM MTG ST HD DS SLO Baseball Alliance Foundation,Inc. Blues Fireworks Celebration & Baseball Game X X X Downtown SLO Concerts in the Plaza X X X X History Revisted 38th Annual Central Coast Rennaisance Festival X X X Central Coast Shakespeare Festival Central Coast Shakespeare Festival X X X Orchestra Novo,Inc.Pops ON!X X SLO Overdose Awareness Day SLO Overdose Awareness Day X X X RACE Matters SLO County Belonging 2024 X X Ecologistics,Inc.Central Coast Bioneers X X X X SLO County Arts Council Open Studios Art Tour X X X X SLO Symphony The SLO Symphony/Paderewski Festival Collaboration X X Canzona Women's Ensemble Music of the Americas X X SLO Master Chorale 2024/2025 Season –A 40th Anniversary Celebration X X San Luis Obispo Repertory Theatre Million Dollar Quartet Diversity Coalition San Luis Obispo County Women of Color Symposium History Center of San Luis Obispo County Opening Day at the Dallidet SLO Beaver Brigade 3rd Annual SLO County Beaver Festival San Luis Obispo Climate Coalition San Luis Obispo County Earth Day Fair X San Luis Obispo International Film Festival San Luis Obispo International Film Festival Page 15 of 24 City Farm SLO 4th Annual Sheep Shearing Shindig SLOMA 2024 Mural Project &Brand Launch Saint Andrew Greek Orthodox San Luis Obispo Greek Festival The Monday Club Conservancy The Monday Club Centennial -Doors Open California X X X Cal Poly Neurodivergent Farmers'Market Pop Up X X Black is current month,gray is past work White boxes are GIA recipients,gray boxes are CACP recipients Boxes marked with "D"indicate that recipients knew about service and declined to utilize. 23 Total;15 served to date or in progress EC-Confirmed/added event(s)in local Event Calendars, including:SLO CAL,SLO Chamber,SLO Happenings PR-Included event(s)in seasonal Press Release sent to local/regional media outlets PC-Spoke with recipient(s)via Phone Call to review/discuss promotional opportunities and answer questions VC-Prominently displayed printed promotional materials in Visitor Center;brochures,posters,etc. SM-Promoted event(s)on SLO Chamber Social Media channels via press release from recipients MTG-Met with Groups in person and offered public relations advice and support ST-Sold/are currently selling Tickets for event(s) through the Visitor Center HD -Included printed promotional material in Hotel Distribution DS -Recipient Declined Services Page 16 of 24 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25 Change +/- to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,297,863$ 1,245,883$ 1,296,720$ 4.1% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,057,478$ 1,037,434$ 1,118,496$ 7.8% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,039,589$ 1,024,869$ 914,463$ -10.8%missing 3 hotels October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 993,400$ 986,681$ November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 770,599$ 757,010$ December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 628,735$ 628,344$ January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 554,408$ 621,595$ February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 735,450$ 687,480$ March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 807,997$ 850,157$ April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,056,663$ 1,018,242$ May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,508$ 972,774$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,160,330$ $1,046,749.00 Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 11,013,020$ 10,877,218$ 3,329,679$ -69.4% 2023-24 2024-25 Change +/-2023-24 2024-25 Change +/-2023-24 2024-25 Change +/- July 83.4 83.3 -0.1%200.16 203.25 1.5%166.97 169.32 1.4% August 73.8 77 4.3%190.51 194.49 2.1%140.61 149.82 6.6% September 71 70 -1.4%195.47 184.04 -5.8%138.84 128.89 -7.2% October 70.1 184.24 129.19 November 62.7 164.58 103.23 December 56.5 149.65 84.56 January 54.3 139.69 75.79 February 59.7 152.68 91.2 March 67.9 160.49 108.93 April 72.1 187.59 135.30 May 70.9 180.85 128.17 June 75.1 211.41 158.76 Total/Average 68.13 76.77 0.009 176.44$ 193.93$ -0.007382 121.80$ 149.34$ 0.00 Updated: 11/07/2024 Occupancy ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison Page 17 of 24 Page 18 of 24 1 Tourism Business Improvement District Board Minutes October 9, 2024, 10:00 a.m. Embassy Suites, 333 Madonna Road, San Luis Obispo TBID Board Present: Member Lori Keller, Member Nipool Patel, Member Prashant Patel, Vice Chair Clint Pearce, Chair Lydia Bates TBID Board Absent: Member Winston Newland, Member Sandy Sandoval City Staff Present: Economic Development & Tourism Manager Molly Cano, Tourism & Community Promotions Manager Jacqui Clark- Charlesworth _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on October 9, 2024 at 10:09 a.m. at the Embassy Suites, San Luis Obispo, by Chair Bates. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Member Keller Second By Vice Chair Pearce To approve Consent Items 3a to 3g. 3.a MINUTES OF TBID REGULAR MEETING ON AUGUST 14 & SPECIAL MEETING ON SEPTEMBER 4, 2024 3.b SMITH TRAVEL REPORTS (STR) 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORTS Page 19 of 24 2 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORTS 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORTS 3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY REPORTS 3.g BADGER BRANDING ORGANIC SOCIAL REPORTS 4. PRESENTATIONS 4.a MARKETING SERVICES QUARTER REPORT (20 MINUTES) Hayley Corbett, Drew Uhrig of Noble Studios and Yanick Dalhouse with Uniquely Driven presented the first quarter report for the marketing and public relations activities for the SLO TBID. Public Comment: None --End of Public Comment-- 4.b PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT (15 MINUTES) Jim Dantona, and Hollie West, SLO Chamber provided the first quarter reports for Public Relations and Guest Services contracts. Public Comment: None --End of Public Comment-- 4.c CONTENT MARKETING QUARTER REPORT (15 MINUTES) This item was continued to a future meeting. 4.d SUMMER MIDWEEKEND RECAP (15 MINUTES) Representatives from Noble, SLO Chamber and Badger Branding presented the Board with the results from the Summer Midweekend promotion. Public Comment: None --End of Public Comment-- Page 20 of 24 3 5. BUSINESS ITEMS 5.a MISSION PREP CHRISTMAS CLASSIC (15 MINUTES) Terrance Harris and Darnell Harris of Mission College Preparatory Catholic High School presented the sponsorship opportunity and responded to inquiries. Public Comment: None --End of Public Comment— Motion By: Member N. Patel Second By: Member P. Patel To approve the funding request at $15,000 to come from the General Events Promotion line item of the budget. Ayes (4): Member Lori Keller, Member Nipool Patel, Member Prashant Patel, Vice Chair Clint Pearce, Chair Lydia Bates Absent (3): Member Winston Newland, Member Sandy Sandoval CARRIED (4 to 0) 5.b SLO LIFE COACH BRAND CAMPAIGN (20 MINUTES) Hayley Corbett, Gabbi Hall and B.C. LeDoux from Noble Studios provided an overview of the campaign and funding options, responding to inquiries. There was extensive discussion about the level of exclusivity for talent the Board should invest in as well as updating the complete media mix for the campaign, which will come back to the Board for consideration. Public Comment: None --End of Public Comment— Motion By: Member Keller Second By: Vice Chair Pearce To allocate an additional $125,000 from available fund balance to supplement the already allocated $75,000 to support the creation of the SLO Life Coach brand campaign. Page 21 of 24 4 Ayes (4): Member Lori Keller, Member Nipool Patel, Member Prashant Patel, Vice Chair Clint Pearce, Chair Lydia Bates Absent (3): Member Winston Newland, Member Sandy Sandoval CARRIED (4 to 0) 5.c STRATEGIC PLAN UPDATE (5 MINUTES) Due to lack of time, this update was provided to the Board in an email. 6. TBID LIAISON REPORTS & COMMUNICATION Due to lack of time, these updates were provided to the Board in an email. 6.a HOTELIER UPDATE 6.b MARKETING COMMITTEE UPDATE 6.c MANAGEMENT COMMITTEE UPDATE 6.d PCC UPDATE 6.e VISIT SLO CAL UPDATE 6.f TOURISM PROGRAM UPDATE 7. ADJOURNMENT The meeting was adjourned at 12:05 p.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for November 13,2024 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 22 of 24 1 Tourism Business Improvement District Board Minutes October 28, 2024, 9:00 a.m. Hotel San Luis Obispo, 877 Palm Street, San Luis Obispo, CA 93401 TBID Board Present: Member Lori Keller, Member Winston Newland, Member Prashant Patel, Member Sandy Sandoval, Vice Chair Clint Pearce, Chair Lydia Bates TBID Board Absent: City Staff Present: Member Nipool Patel Economic Development & Tourism Manager Molly Cano, Tourism & Community Promotions Manager Jacqui Clark- Charlesworth _____________________________________________________________________ 1. CALL TO ORDER A Special Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on October 28, 2024 at 9:00 a.m. in the Boa rdroom at Hotel San Luis Obispo, 877 Palm Street, San Luis Obispo, CA 93401. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. BUSINESS ITEMS 3.a STRATEGIC PLANNING WORKSHOP Consultants Stacy Humphrey and Matthew Landkamer from Whereabout led the TBID in a workshop to update their 2025-2030 Strategic Plan. Public Comment: None --End of Public Comment-- Page 23 of 24 2 Action: None taken. 4. ADJOURNMENT The meeting was adjourned at 4 p.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for November 13, 2024 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 24 of 24