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Home My WebLink About01-08-2025 PCC Agenda Packet Promotional Coordinating Committee AGENDA Wednesday, January 8, 2025, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be supported at this time. Attendees of City Council or Advisory Body meetings are eligible to receive one hour of complimentary parking; restrictions apply, visit Parking for Public Meetings for more details. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Welch will call the Regular Meeting of the Promotional Coordinating Committee to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.CONSENT 3.a MINUTES OF THE SPECIAL MEETING ON NOVEMBER 18, 2024 5 3.b 2024-25 COMMUNITY PROMOTION BUDGET REPORT 9 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 11 3.d SLO CHAMBER GUEST SERVICES REPORT 13 3.e SLO CHAMBER GRANT SUPPORT REPORT 15 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 17 4.PRESENTATIONS 4.a PUBLIC RELATIONS, GRANT SUPPORT, AND GUEST SERVICES QUARTER REPORT (20 MIN) Representatives from the SLO Chamber will present the Q2 report for the Public Relations, CACP Support and Guest Services activities. 5.BUSINESS ITEMS 5.a SLO RESTAURANT MONTH UPDATE (15 MIN) Staff will present an update on how SLO Restaurant Month is progressing. 5.b CULTURAL ARTS & COMMUNITY GRANTS PROGRAM (25 MIN) The committee will discuss the status of the program overall and any modifications that should be made to the process for FY 2025-26. 6.PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Meeting Minutes: November 13 & December 11 19 6.d TOURISM PROGRAM UPDATE – Staff Report 7.ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for February 12, 2025 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Promotional Coordinating Committee are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor- and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl erk Page 4 of 27 1 Promotional Coordinating Committee Minutes November 18, 2024, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member Maureen Forsberg, Committee Member John Thomas, Committee Member Anni Wang, Committee Member Robin Wolf, Vice Chair Lori Lerian, Chair Samantha Welch PCC Members Absent: Committee Member Lydia Bates City Staff Present: Tourism & Community Promotions Manager Jacqui Clark- Charlesworth _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on November 18, 2024 at 5:29 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Welch. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: Jim Dantona, SLO Chamber Brianna Harris, SLO Chamber --End of Public Comment-- 3. CONSENT Motion By Committee Member Wang Second By Committee Member Forsberg To approve Consent Items 3a through 3f. Ayes (6): Committee Member Forsberg, Committee Member Thomas, Committee Member Wang, Committee Member Wolf, Vice Chair Lerian, and Chair Welch Noes (1): Committee Member Bates CARRIED (6 to 1) Page 5 of 27 2 3.a MINUTES OF THE REGULAR MEETING ON OCTOBER 9, 2024 3.b 2024-25 COMMUNITY PROMOTION BUDGET REPORT 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 3.d SLO CHAMBER GUEST SERVICES REPORT 3.e SLO CHAMBER GRANT SUPPORT REPORT 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 4. PRESENTATIONS 4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (10 MIN) No presentation done due to contractor being out sick. 4.b ARTOBER RECAP (15 MIN) Staff and contractors Ashlee Akers, Verdin Marketing and Molly Burchett, Badger Branding provided the results from the ARTober program. Action: No action taken on this item. 5. BUSINESS ITEMS 5.a SUPPORT LOCAL SCOPE OF WORK (30 MIN) Ashlee Akers presented the proposed scope of work and responded to inquiries. The $85,000 budget will come from Economic Development funds. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5.b BUY LOCAL BONUS PROGRAM PLAN (15 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action taken on this item. Page 6 of 27 3 5.c 2025-2027 COUNCIL GOAL SETTING PROCESS UPDATE (20 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment— Action: Consensus to move forward with recommended goals to City Council. 6. PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report Member John Thomas updated the Committee on the mid -Higuera Street development project. Chair Samantha Welch provided an update from the Mayor/Advisory Body Chair Quarterly lunch. 6.c TBID BOARD REPORT – TBID Meeting Minutes: October 9 & 28 Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on items the TBID has been working on. 6.d TOURISM PROGRAM UPDATE – Staff Report Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the Tourism Program. 7. ADJOURNMENT The meeting was adjourned at 6:45 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for December 11, 2025 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 7 of 27 Page 8 of 27 Community Promotions Budget 2024-25 Budget 2024-25 Amount Budget 413,252$ Total Budget 413,252$ Expenditure Last Updated 1/2/2025 Expenditure Allocated Committed/Expended Available Balance Contractor Grant Funding 100,000$ 100,000$ -$ CACP Recipients Grant Promotional Support Contract 30,000$ 30,000$ -$ Chamber of Commerce Community Placemaking & Recovery Projects 49,530$ 25,000$ 24,530$ Various ($25k ARTober) Guest Services Contract 121,275$ 121,275$ -$ Chamber of Commerce Public Relations Contract 50,000$ 50,000$ -$ Chamber of Commerce Media Monitoring Service 3,713$ 3,713$ Chamber of Commerce Printed Maps 7,500$ -$ 7,500$ Chamber of Commerce Support Cost 5,000$ -$ 5,000$ City Administration Administration 46,234$ 46,234$ City Administration Total 413,252$ 376,222$ 37,030$ Page 9 of 27 Page 10 of 27 Report to City of SLO – TBID and PCC Public Relations Contract December 2024 PR ACTIVITY Implementation/Proactive Work Continued planning for SoCal Media Mission writer Chanin Victor's upcoming stay Continued planning for travel writer Meghan Rose's upcoming stay Continued planning for SoCal Media Mission writer Linda Laban's upcoming stay Continued planning for Dog-Friendly Group Fam in partnership with Hotel SLO Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Responsive leads Pitched "Give the Gift of Travel" and "The Morning After: California Brunch to Give You Life" story ideas to Visit California Partnerships Continued to pitch Buy Local Bonus to local and regional media Attended the Visit SLO Cal PR Mixer Began planning for SLO Restaurant Month with the City, Downtown SLO and Badger Branding PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF VISIT CALIFORNIA New Year, New Reason to Celebrate 230,243.00 Cultural RESPONSIVE PITCHING VISIT CALIFORNIA California’s best morning after brunch spots 230,243.00 Culinary RESPONSIVE PITCHING NEWSBREAK Craving coffee? Cocktails? Here are Yelp's top 10 spots for drinks on the Central Coast 14,980,000.00 $1,411.75 Beer/Wine TRAVEL + LEISURE 15 Best Places to Travel in February 12,692,638.00 $253,852.76 Cultural WORLD ATLAS These 7 Towns in Southern California Have Bustling Main Streets 8,780,000.00 $231.47 Cultural WORLD ATLAS 9 Best California Towns For A Weekend Trip 8,780,000.00 $231.47 Cultural WORLD ATLAS 9 Most Scenic Drives in California 8,780,000.00 $231.47 Outdoor TRAVEL OFF PATH You Can Fly Nonstop To These 3 Underrated California Beach Towns This Winter 533,000.00 $122.68 Cultural TRIBUNE Guy Fieri, cheap eats and top ramen: 5 stories on SLO County’s restaurant scene 377,000.00 $55.10 Culinary WHIMSY SOUL Desert Dreams & Golden Coast Getaways: Best Day Trips From Los Angeles 386,000.00 $6.29 Culinary PACIFIC SURFLINER 12 SoCal Holiday Trip Ideas Cultural KINSHIP The 10 Most Dog-Friendly Cities for Summer Vacation Family TOTALS 12 1,296,000.00 $184.07 TOTAL YTD 3,062,791,925.00 $856,076.51 75 3,064,087,925.00 $856,260.58 Page 11 of 27 Page 12 of 27 Dec Nov Dec 2023 2024 2024 Asia 15% Walk‐ins 14,148 5,482 15,084 Europe 33% Phone Calls 563 189 380 Australia/NZ 11% Emails & Digital 2,073 968 2,135 UK 15% N. America 15% C. America 0% Dec Nov Dec S. America 11% 2023 2024 2024 Calls 20 19 23 West Coast 40% Southwest 5% Midwest 25% Dec Nov Dec South 17% 2023 2024 2024 East Coast 14% Referrals 39 18 20 Northern CA 33% Central Coast 38% Dec Nov Dec Central Valley 0% 2023 2024 2024 Desert 2% Email 81 162 55 Southern CA 26% Phone Calls 101 153 110 Dec Dec Dec 2023 2024 2024 YTD Fulfilled 18 39 VisitSLO.com 13 425 VISITOR CENTER ACTIVATIONS N/A VISITOR CENTER HIGHLIGHTS 1) Administered the Buy Local Bonus Program 3) Did we mention the Buy Local Bonus program was going… 2) Welcomed all our guests visiting our city INFORMATION REQUESTS EVENTS SHARED REPORT TO CITY OF SLO ‐ TBID & PCC GUEST SERVICES CONTRACT DECEMBER 2024 DEMOGRAPHIC SNAPSHOT International Travelers VISITOR INTERACTION CALLS TO 877‐SLO‐TOWN HOTEL REFERRALS HOTEL AVAILABILITY TRACKER Domestic Travelers California Travelers Page 13 of 27 Page 14 of 27 December 2024 Cultural Arts & Community Promotions Marketing Support Activity Organization Event EC PR PC VC SM MTG ST HD DS SLO Baseball Alliance Foundation, Inc. Blues Fireworks Celebration & Baseball Game X X X Downtown SLO Concerts in the Plaza X X X X History Revisted 38th Annual Central Coast Rennaisance Festival X X X Central Coast Shakespeare Festival Central Coast Shakespeare Festival X X X Orchestra Novo, Inc.Pops ON!X X SLO Overdose Awareness Day SLO Overdose Awareness Day X X X RACE Matters SLO County Belonging 2024 X X Ecologistics, Inc.Central Coast Bioneers X X X X SLO County Arts Council Open Studios Art Tour X X X X SLO Symphony The SLO Symphony/Paderewski Festival Collaboration X X Canzona Women's Ensemble Music of the Americas X X SLO Master Chorale 2024/2025 Season – A 40th Anniversary Celebration X X San Luis Obispo Repertory Theatre Million Dollar Quartet Diversity Coalition San Luis Obispo County Women of Color Symposium History Center of San Luis Obispo County Opening Day at the Dallidet SLO Beaver Brigade 3rd Annual SLO County Beaver Festival San Luis Obispo Climate Coalition San Luis Obispo County Earth Day Fair X San Luis Obispo International Film Festival San Luis Obispo International Film Festival Page 15 of 27 City Farm SLO 4th Annual Sheep Shearing Shindig SLOMA 2024 Mural Project & Brand Launch Saint Andrew Greek Orthodox San Luis Obispo Greek Festival The Monday Club Conservancy The Monday Club Centennial - Doors Open California X X X Cal Poly Neurodivergent Farmers' Market Pop Up X X Black is current month, gray is past work White boxes are GIA recipients, gray boxes are CACP recipients Boxes marked with "D" indicate that recipients knew about service and declined to utilize. 23 Total; 15 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups in person and offered public relations advice and support ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution DS - Recipient Declined Services Page 16 of 27 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25 Change +/- to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,297,863$ 1,245,883$ 1,296,720$ 4.1% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,057,478$ 1,037,434$ 1,118,496$ 7.8% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,039,589$ 1,024,869$ 916,405$ -10.6% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 993,400$ 986,681$ 920,173$ -6.7% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 770,599$ 757,010$ 823,018$ 8.7% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 628,735$ 628,344$ January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 554,408$ 621,595$ February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 735,450$ 687,480$ March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 807,997$ 850,157$ April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,056,663$ 1,018,242$ May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,508$ 972,774$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,160,330$ $1,046,749.00 Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 11,013,020$ 10,877,218$ 5,074,812$ -53.3% 2023-24 2024-25 Change +/-2023-24 2024-25 Change +/-2023-24 2024-25 Change +/- July 83.4 83.3 -0.1%200.16 203.25 1.5%166.97 169.32 1.4% August 73.8 77 4.3%190.51 194.49 2.1%140.61 149.82 6.6% September 71 70 -1.4%195.47 184.04 -5.8%138.84 128.89 -7.2% October 70 69.3 -1.0%185 178.14 -3.7%129.42 123.46 -4.6% November 62.6 66.8 6.7%165.42 171.03 3.4%103.48 114.16 10.3% December 56.5 149.65 84.56 January 54.3 139.69 75.79 February 59.7 152.68 91.2 March 67.9 160.49 108.93 April 72.1 187.59 135.30 May 70.9 180.85 128.17 June 75.1 211.41 158.76 Total/Average 68.11 73.28 0.017 176.58$ 186.19$ -0.005063 121.84$ 137.13$ 0.01 Updated: 01/06/2024 Occupancy ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison Page 17 of 27 Page 18 of 27 1 Tourism Business Improvement District Board Minutes December 11, 2024, 9:00 a.m. Council Hearing Room, 990 Palm Street, San Luis Obispo TBID Board Present: Member Lori Keller, Member Winston Newland, Member Nipool Patel, Member Prashant Patel, Vice Chair Clint Pearce TBID Board Absent: Chair Lydia Bates City Staff Present: Tourism & Community Promotions Manager Jacqui Clark- Charlesworth, Economic Development & Tourism Manager Laura Fiedler _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on December 11, 2024 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Vice Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: Laura Fiedler, Economic Development & Tourism Manager --End of Public Comment-- 3. CONSENT Motion By Member Patel Second By Member Keller To approved Consent Items from 3a through 3g. Ayes (5): Member Keller, Member Newland, Member Nipool Patel, Member Patel, and Vice Chair Pearce Noes (1): Member Sandoval, and Chair Bates Page 19 of 27 2 CARRIED (5 to 1) 3.a MINUTES OF TBID SPECIAL MEETING ON OCTOBER 28 & REGULAR MEETING ON OCTOBER 9 & NOVEMBER 13 3.b SMITH TRAVEL REPORTS (STR) 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORTS 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORTS 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORTS 3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY REPORTS 3.g BADGER BRANDING ORGANIC SOCIAL REPORTS 4. BUSINESS ITEMS 4.a 2025-2030 STRATEGIC PLAN REVIEW (30 MIN) Stacy Humphrey, Whereabout presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Action: By consensus the Board approved the draft of the 2025-2030 Strategic Plan. 4.b SLO LIFE COACH CAMPAIGN UPDATE (15 MIN) Nobles Studios staff presented an update on the SLO Life Coach campaign and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 4.c Q3 MEDIA PLAN REVIEW (20 MIN) Danni Winter and Hayley Corbett, Noble Studios presented the report and responded to inquiries. Page 20 of 27 3 Public Comment: None --End of Public Comment-- Action: By consensus the Board approved the Q3 media plan. 4.d 2025-2027 COUNCIL GOAL SETTING (25 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- 4.e TBID PARTNER RECEPTION (10 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Motion By Member Nipool Patel Second By Member Prashant Patel To approve the budget allocation of up to $3,000. Ayes (5): Member Keller, Member Newland, Member Nipool Patel, Member Patel, and Vice Chair Pearce Noes (1): Chair Bates CARRIED (5 to 1) 4.f TRADESHOW BUDGET UPDATE (5 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Page 21 of 27 4 Motion By Member Patel Second By Member Newland To approve the revised budget of $10,790 for the IPW tradeshow. Ayes (5): Member Keller, Member Newland, Member Nipool Patel, Member Patel, and Vice Chair Pearce Noes (1):Chair Bates CARRIED (5 to 1) 5. TBID LIAISON REPORTS & COMMUNICATION 5.a HOTELIER UPDATE 5.b MARKETING COMMITTEE UPDATE 5.c MANAGEMENT COMMITTEE UPDATE 5.d PCC UPDATE Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided a brief update on PCC activities. 5.e VISIT SLO CAL UPDATE Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided a brief update on Visit SLO CAL activities. 5.f TOURISM PROGRAM UPDATE Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the tourism program. 6. ADJOURNMENT The meeting was adjourned at 10:32 a.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for January 8, 2025 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 22 of 27 1 Tourism Business Improvement District Board Minutes November 13, 2024, 10:00 a.m. Council Hearing Room, 990 Palm Street, San Luis Obispo TBID Board Present: Member Winston Newland, Member Prashant Patel, Member Sandy Sandoval, Vice Chair Clint Pearce TBID Board Absent Member Lori Keller, Member Nipool Patel, Chair Lydia Bates City Staff Present: Tourism & Community Promotions Manager Jacqui Clark- Charlesworth _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on November 13, 2024 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Vice Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: Jim Dantona - SLO Chamber of Commerce Brianna Harris - SLO Chamber of Commerce --End of Public Comment-- 3. CONSENT 3.a MINUTES OF TBID REGULAR MEETING ON OCTOBER 9 & SPECIAL MEETING ON OCTOBER 28 3.b SMITH TRAVEL REPORT (STR) 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT Page 23 of 27 2 3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORT 4. PRESENTATIONS 4.a 2025-2027 COUNCIL GOAL SETTING PROCESS (15 MIN) Principal Budget Analyst, Riley Kuhn, presented the 2025 -2027 Financial Planning process including instructions for Advisory Body input for the City Council goal-setting portion of the effort. Public Comment: None --End of Public Comment-- 4.b CONTENT MARKETING QUARTER REPORT (15 MIN) Molly Burchett, Badger Branding presented the first quarter report for the content marketing support and organic social media activities with the SLO TBID. Public Comment: Felicia Lewis --End of Public Comment-- 5. BUSINESS ITEMS 5.a SLO FILM FEST SPONSORSHIP PROPOSAL (20 MIN) Representatives from a recap of 2024 SLO International Film Fest sponsorship and a presentation of a proposal for the 2025 Film Festival. Public Comment: Felicia Lewis --End of Public Comment-- Motion By Member Newland Second By Member Sandoval To approve $20,000 to support the SLO International Film Festival sponsorship and corresponding marketing efforts. Page 24 of 27 3 Ayes (4): Member Newland, Member Patel, Member Sandoval, and Vice Chair Pearce Absent (3): Member Keller, Member Nipool Patel, and Chair Bates CARRIED (4 to 0) 5.b TOURISM ECONOMICS ECONOMIC IMPACT & FORECAST STUDY (15 MIN) The Board received a presentation on a co-op opportunity with Visit SLO Cal and Tourism Economics for an Economic Impact Study and Lodging Forecast. Public Comment: None --End of Public Comment-- Motion By Member Sandoval Second By Member Patel To approve $8,500 to participate in the Economic Impact Study and Lodging forecast. Ayes (4): Member Newland, Member Patel, Member Sandoval, and Vice Chair Pearce Absent (3): Member Keller, Member Nipool Patel, and Chair Bates CARRIED (4 to 0) 5.c IPW PARTICIPATION (10 MIN) Tourism and Community Promotions Manager Jacqui Clark-Charlesworth presented a co-op commitment to participate om IPW in partnership with Visit SLO CAL. Public Comment: None --End of Public Comment-- Motion By Member Sandoval Second By Member Newland Page 25 of 27 4 To approved $9,340 for co-op participation and travel expenses. Ayes (4): Member Newland, Member Patel, Member Sandoval, and Vice Chair Pearce Absent (3): Member Keller, Member Nipool Patel, and Chair Bates CARRIED (4 to 0) 6. TBID LIAISON REPORTS & COMMUNICATION 6.a HOTELIER UPDATE Board Member Sandoval informed the Board that this would be her last meeting as she is starting a new position in Pismo Beach. 6.b MARKETING COMMITTEE UPDATE No October meeting. 6.c MANAGEMENT COMMITTEE UPDATE No October meeting. 6.d PCC UPDATE Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided a brief update on PCC activities. 6.e VISIT SLO CAL UPDATE Vice Chair Clint Pearce provided a brief update on Visit SLO CAL activities. 6.f TOURISM PROGRAM UPDATE Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the tourism program. 7. ADJOURNMENT The meeting was adjourned at 11:44 a.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for December 11, 2024 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ Page 26 of 27 5 APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 27 of 27