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Home My WebLink About02-12-2025 PCC Agenda Packet Promotional Coordinating Committee AGENDA Wednesday, February 12, 2025, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be supported at this time. Attendees of City Council or Advisory Body meetings are eligible to receive one hour of complimentary parking; restrictions apply, visit Parking for Public Meetings for more details. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Welch will call the Regular Meeting of the Promotional Coordinating Committee to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.CONSENT 3.a MINUTES OF THE REGULAR MEETING ON NOVEMBER 18 & JANUARY 8 5 3.b 2024-25 COMMUNITY PROMOTION BUDGET REPORT 13 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 15 3.d SLO CHAMBER GUEST SERVICES REPORT 17 3.e SLO CHAMBER GRANT SUPPORT REPORT 19 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 21 4.PRESENTATIONS 4.a BIKE SHARE PROGRAM UPDATE Sustainability staff will present an update on the previously presented draft RFP for a bike share program. 4.b PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE Representative from the SLO Chamber will present the report for the public relations activities that occurred over the past month. 4.c BUY LOCAL BONUS RECAP 23 Staff and contractors will present the results from the 2024 Buy Local Bonus program. 5.BUSINESS ITEMS 5.a MID YEAR BUDGET & PROGRAM PRIORITIES Staff will present a budget status review for the committee’s consideration and discussion. 6.PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Meeting Minutes: January 8 25 6.d TOURISM PROGRAM UPDATE – Staff Report 7.ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for March 12, 2025 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Promotional Coordinating Committee are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor- and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl erk Page 4 of 28 1 Promotional Coordinating Committee Minutes January 8, 2025, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member Lydia Bates, Committee Member Maureen Forsberg, Committee Member John Thomas, Committee Member Anni Wang, Committee Member Robin Wolf, Chair Samantha Welch City Staff Present: Tourism & Community Promotions Manager Jacqui Clark- Charlesworth, Economic Development & Tourism Manager Laura Fiedler _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on January 8, 2025 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Welch. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Item 3a pulled from Consent agenda and will be brought back at the next meeting. Public Comment: None --End of Public Comment-- Motion By Committee Member Thomas Second By Committee Member Bates To approved Consent agenda items 3b through 3f. Page 5 of 28 2 Ayes (6): Committee Member Bates, Committee Member Forsberg, Committee Member Thomas, Committee Member Wang, Committee Member Wolf, and Chair Welch Absent (1): None CARRIED (6 to 0) 3.b 2024-25 COMMUNITY PROMOTION BUDGET REPORT 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 3.d SLO CHAMBER GUEST SERVICES REPORT 3.e SLO CHAMBER GRANT SUPPORT REPORT 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 3.a MINUTES OF THE SPECIAL MEETING ON NOVEMBER 18, 2024 4. PRESENTATIONS 4.a PUBLIC RELATIONS, GRANT SUPPORT, AND GUEST SERVICES QUARTER REPORT (20 MIN) Representatives from the SLO Chamber presented the Q2 report for Public Relations, CACP Support and Guest Services activities. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5. BUSINESS ITEMS 5.a SLO RESTAURANT MONTH UPDATE (15 MIN) Tourism and Community Promotions Manager Jacqui Clark-Charlesworth presented an update on SLO Restaurant month. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5.b CULTURAL ARTS & COMMUNITY GRANTS PROGRAM (25 MIN) Page 6 of 28 3 The Committee discussed the status of the Cultural Arts & Community Grants Program and appointed Chair Welch, Committee Member Thomas and Committee Member Bates to review the applications and provide recommendations as the subcommittee. Public Comment: None --End of Public Comment-- 6. PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments - None 6.b COMMITTEE OUTREACH UPDATE – Committee Report - None 6.c TBID BOARD REPORT – TBID Meeting Minutes: November 13 & December 11 Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on items the TBID has been working on. 6.d TOURISM PROGRAM UPDATE – Staff Report Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the Tourism Program. 7. ADJOURNMENT The meeting was adjourned at 6:30 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for February 12, 2025, at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 7 of 28 Page 8 of 28 1 Promotional Coordinating Committee Minutes November 18, 2024, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member Maureen Forsberg, Committee Member John Thomas, Committee Member Anni Wang, Committee Member Robin Wolf, Vice Chair Lori Lerian, Chair Samantha Welch PCC Members Absent: Committee Member Lydia Bates City Staff Present: Tourism & Community Promotions Manager Jacqui Clark- Charlesworth _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on November 18, 2024 at 5:29 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Welch. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: Jim Dantona, SLO Chamber Brianna Harris, SLO Chamber --End of Public Comment-- 3. CONSENT Motion By Committee Member Wang Second By Committee Member Forsberg To approve Consent Items 3a through 3f. Ayes (6): Committee Member Forsberg, Committee Member Thomas, Committee Member Wang, Committee Member Wolf, Vice Chair Lerian, and Chair Welch Absent (1): Committee Member Bates CARRIED (6 to 1) Page 9 of 28 2 3.a MINUTES OF THE REGULAR MEETING ON OCTOBER 9, 2024 3.b 2024-25 COMMUNITY PROMOTION BUDGET REPORT 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 3.d SLO CHAMBER GUEST SERVICES REPORT 3.e SLO CHAMBER GRANT SUPPORT REPORT 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 4. PRESENTATIONS 4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (10 MIN) No presentation done due to contractor being out sick. 4.b ARTOBER RECAP (15 MIN) Staff and contractors Ashlee Akers, Verdin Marketing and Molly Burchett, Badger Branding provided the results from the ARTober program. Action: No action taken on this item. 5. BUSINESS ITEMS 5.a SUPPORT LOCAL SCOPE OF WORK (30 MIN) Ashlee Akers presented the proposed scope of work and responded to inquiries. The $85,000 budget will come from Economic Development funds. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5.b BUY LOCAL BONUS PROGRAM PLAN (15 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action taken on this item. Page 10 of 28 3 5.c 2025-2027 COUNCIL GOAL SETTING PROCESS UPDATE (20 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment— Action: Consensus to move forward with recommended goals to City Council. 6. PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report Member John Thomas updated the Committee on the mid -Higuera Street development project. Chair Samantha Welch provided an update from the Mayor/Advisory Body Chair Quarterly lunch. 6.c TBID BOARD REPORT – TBID Meeting Minutes: October 9 & 28 Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on items the TBID has been working on. 6.d TOURISM PROGRAM UPDATE – Staff Report Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the Tourism Program. 7. ADJOURNMENT The meeting was adjourned at 6:45 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for December 11, 2025 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 11 of 28 Page 12 of 28 Community Promotions Budget 2024-25 Budget 2024-25 Amount Budget 413,252$ Total Budget 413,252$ Expenditure Last Updated 2/7/2025 Expenditure Allocated Committed/Expended Available Balance Contractor Grant Funding 100,000$ 100,000$ -$ CACP Recipients Grant Promotional Support Contract 30,000$ 30,000$ -$ Chamber of Commerce Community Placemaking & Recovery Projects 49,530$ 25,000$ 24,530$ Various ($25k ARTober) Guest Services Contract 121,275$ 121,275$ -$ Chamber of Commerce Public Relations Contract 50,000$ 50,000$ -$ Chamber of Commerce Media Monitoring Service 3,713$ 3,713$ Chamber of Commerce Printed Maps 7,500$ -$ 7,500$ Chamber of Commerce Support Cost 5,000$ -$ 5,000$ City Administration Administration 46,234$ 46,234$ City Administration Total 413,252$ 376,222$ 37,030$ Page 13 of 28 Page 14 of 28 Report to City of SLO – TBID and PCC Public Relations Contract January 2025 PR ACTIVITY Implementation/Proactive Work Hosted "Dog-fluencer" Group Fam in partnership with Hotel SLO Continued planning for Arts + Culture Fam in partnership with Uniquely Driven Continued planning for Sustainability Influencer Fam in partnership with Kind Traveler Continued planning for SoCal Media Mission writer Chanin Victor's upcoming stay Continued planning for travel writer Meghan Rose's upcoming stay Continued planning for SoCal Media Mission writer Linda Laban's upcoming stay Continued working with the City and Noble Studios/Uniquely Driven on overall tourism marketing campaign Met with Bay Area Parent to pitch SLO Responsive leads Pitched "Game On" and SLO Restaurant Month story ideas to Visit California Partnerships Pitched SLO Restaurant Month Pitched Buy Local Bonus recap Assisted in coordinating KSNV Interview with the City of SLO and Uniquely Driven Participated in Midweekend planning session with the City, Noble, Uniquely Driven, Verdin & Badger Branding PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF ALO MAGAZINE SLO-cation 905,000.00 Cultural MEDIA HOSTING YAHOO Loved SLO's restaurant week? It's expanding to a whole month. Here's how to get a deal 428,500,000.00 $36,236.78 Culinary PROACTIVE PITCHING SLO TRIBUNE Loved SLO’s restaurant week? It’s expanding to a whole month. Here’s how to get a deal 377,000.00 $55.10 Culinary PROACTIVE PITCHING PASO ROBLES DAILY NEWS San Luis Obispo launches first-ever restaurant month 85,000.00 $6.39 Culinary PROACTIVE PITCHING VISIT CALIFORNIA Beyond Dry January: Year-Round Non-Alcoholic Delights in California 230,243.00 Beer/Wine PROACTIVE PITCHING KSNTV Visit San Luis Obispo: Pure California Perfection 1,110,000.00 $87.63 Cultural PROACTIVE PITCHING BY UNIQUELY DRIVEN MULTICULTURAL TRAVEL NEWS Reviving Lunar New Year Magic in San Luis Obispo – A Cultural Block Party You Won't Want to Miss!500.00 $0.40 Cultural PROACTIVE PITCHING BY UNIQUELY DRIVEN TRAVEL & TOUR WORLD SLO CAL Offers Travelers New Reasons to Visit with Fresh Attractions and Experiences 500.00 Cultural PROACTIVE PITCHING BY VISIT SLO CAL MSN TRAVEL The 14 Trending U.S. Travel Spots to Add to Your 2025 Bucket List 136,500,000.00 $10,687.04 Cultural MSN TRAVEL 22 Picturesque College Towns Perfect for Retirement 136,500,000.00 $10,687.04 Cal Poly MSN TRAVEL 10 Sunniest Cities in California Perfect for Retirement 136,500,000.00 $10,687.04 Outdoor THE TRAVEL Book It Now: 8 Warm Places to Visit In The U.S. During February 2,520,000.00 $63.41 Outdoor FAMILY DESTINATIONS GUIDE This Quirky Road Trip Will Take You To 12 Wonderfully Weird Roadside Attractions In California 1,130,000.00 $44.08 Cultural HOME STRATOSPHERE 25 of the Best Small Towns in the USA that Enjoy Mild Weather Year-Round 661,000.00 $21.24 Outdoor COOL MATERIAL 5 Outstanding Sustainable Luxury Stays Around the World 523,000.00 $32.54 Cultural KSBY Residents, visitors celebrate Lunar New Year in San Luis Obispo 471,000.00 $36.95 Cultural LOCALE ONLINE 11 of the Coolest Renovated Motels in California 96,000.00 $4.65 Cultural FOX THE GAMBLER Need A Staycation? This Is The Best California City For That 1,000.00 $0.12 Cultural TOTALS 16 846,110,243.00 $68,650.41 TOTAL YTD 3,118,561,049.00 $1,112,219.50 91 3,964,671,292.00 $1,180,869.91 Page 15 of 28 Page 16 of 28 Jan Dec Jan 2024 2024 2025 Asia 4% Walk‐ins 10,931 15,084 4,088 Europe 26% Phone Calls 616 380 195 Australia/NZ 8% Emails & Digital 1,587 2,135 797 UK 8% N. America 22% C. America 31% Jan Dec Jan S. America 0% 2024 2024 2025 Calls 46 23 44 West Coast 18% Southwest 12% Midwest 26% Jan Dec Jan South 8% 2024 2024 2025 East Coast 36% Referrals 42 20 43 Northern CA 21% Central Coast 62% Jan Dec Jan Central Valley 2% 2024 2024 2025 Desert 1% Email 94 55 121 Southern CA 14% Phone Calls 82 110 97 Jan Jan Jan 2024 2025 2025 YTD Fulfilled 22 47 VisitSLO.com 15 15 INFORMATION REQUESTS EVENTS SHARED REPORT TO CITY OF SLO ‐ TBID & PCC GUEST SERVICES CONTRACT JANUARY 2025 DEMOGRAPHIC SNAPSHOT International Travelers VISITOR INTERACTION CALLS TO 877‐SLO‐TOWN HOTEL REFERRALS HOTEL AVAILABILITY TRACKER Domestic Travelers California Travelers VISITOR CENTER ACTIVATIONS N/A VISITOR CENTER HIGHLIGHTS 1) Shared information on the city's new Restaurant Month promotion 3) Getting back to our normal operations after Buy Local Bonus 2) Welcomed the Cal Poly students and families back Page 17 of 28 Page 18 of 28 January 2025 Cultural Arts & Community Promotions Marketing Support Activity Organization Event EC PR PC VC SM MTG ST HD DS SLO Baseball Alliance Foundation, Inc. Blues Fireworks Celebration & Baseball Game X X X Downtown SLO Concerts in the Plaza X X X X History Revisted 38th Annual Central Coast Rennaisance Festival X X X Central Coast Shakespeare Festival Central Coast Shakespeare Festival X X X Orchestra Novo, Inc. Pops ON! X X SLO Overdose Awareness Day SLO Overdose Awareness Day X X X RACE Matters SLO County Belonging 2024 X X Ecologistics, Inc. Central Coast Bioneers X X X X SLO County Arts Council Open Studios Art Tour X X X X SLO Symphony The SLO Symphony/Paderewski Festival Collaboration X X Canzona Women's Ensemble Music of the Americas X X SLO Master Chorale 2024/2025 Season – A 40th Anniversary Celebration X X San Luis Obispo Repertory Theatre Million Dollar Quartet X X X Diversity Coalition San Luis Obispo County Women of Color Symposium X History Center of San Luis Obispo County Opening Day at the Dallidet X SLO Beaver Brigade 3rd Annual SLO County Beaver Festival San Luis Obispo Climate Coalition San Luis Obispo County Earth Day Fair X X San Luis Obispo International Film Festival San Luis Obispo International Film Festival Page 19 of 28 City Farm SLO 4th Annual Sheep Shearing Shindig SLOMA 2024 Mural Project & Brand Launch Saint Andrew Greek Orthodox San Luis Obispo Greek Festival The Monday Club Conservancy The Monday Club Centennial - Doors Open California X X X Cal Poly Neurodivergent Farmers' Market Pop Up X X Black is current month, gray is past work White boxes are GIA recipients, gray boxes are CACP recipients Boxes marked with "D" indicate that recipients knew about service and declined to utilize. 23 Total; 18 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups in person and offered public relations advice and support ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution DS - Recipient Declined Services Page 20 of 28 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25 Change +/- to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,297,863$ 1,245,883$ 1,296,720$ 4.1% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,057,478$ 1,037,434$ 1,118,496$ 7.8% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,039,589$ 1,024,869$ 916,405$ -10.6% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 993,400$ 986,681$ 921,571$ -6.6% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 770,599$ 757,010$ 823,654$ 8.8% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 628,735$ 628,260$ 625,230$ -0.5% January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 554,408$ 621,595$ February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 735,450$ 687,480$ March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 807,997$ 850,274$ April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,056,663$ 1,025,966$ May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,508$ 989,619$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,160,330$ $1,201,226.00 Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 11,013,020$ 11,056,297$ 5,702,076$ -48.4% 2023-24 2024-25 Change +/-2023-24 2024-25 Change +/-2023-24 2024-25 Change +/- July 83.4 83.3 -0.1%200.16 203.25 1.5%166.97 169.32 1.4% August 73.8 77 4.3%190.51 194.49 2.1%140.61 149.82 6.6% September 71 70 -1.4%195.47 184.04 -5.8%138.84 128.89 -7.2% October 70 69.3 -1.0%185 178.14 -3.7%129.42 123.46 -4.6% November 62.6 66.8 6.7%165.42 171.03 3.4%103.48 114.16 10.3% December 56.4 59.8 6.0%150.28 146.17 -2.7%84.73 87.41 3.2% January 54.3 139.69 75.79 February 59.7 152.68 91.2 March 67.9 160.49 108.93 April 72.1 187.59 135.30 May 70.9 180.85 128.17 June 75.1 211.41 158.76 Total/Average 68.10 71.03 0.024 176.63$ 179.52$ -0.008777 121.85$ 128.84$ 0.02 Updated: 02/06/2025 Occupancy ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison Page 21 of 28 Page 22 of 28 Page 23 of 28 Page 24 of 28 1 Tourism Business Improvement District Board Minutes January 8, 2025, 10:00 a.m. Council Hearing Room, 990 Palm Street, San Luis Obispo TBID Board Present: Member Winston Newland, Member Nipool Patel, Vice Chair Clint Pearce, Chair Lydia Bates Member Lori Keller, Member Prashant Patel City Staff Present: Tourism & Community Promotions Manager Jacqui Clark- Charlesworth _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on January 8, 2025 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Bates. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Member N. Patel Second By Member Newland To approved Consent Items 3a to 3g. Ayes (4): Member Newland, Member Nipool Patel, Vice Chair Pearce, and Chair Bates Absent (2): Member Keller and Member P. Patel CARRIED (4 to 0) 3.a MINUTES OF TBID REGULAR MEETING ON DECEMBER 11, 2024 3.b SMITH TRAVEL REPORT (STR) 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT Page 25 of 28 2 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORT 4. PRESENTATIONS 4.a MARKETING SERVICES QUARTER REPORT (25 MIN) Representatives from Noble Studios and Uniquely Driven presented the second quarter report for the marketing and public relations activities. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 4.b PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT (20 MIN) Representatives from the San Luis Obispo Chamber of Commerce provided the second quarter report on the Public Relations and Guest Services contract activities. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 4.c CONTENT MARKETING QUARTER REPORT (15 MIN) Representatives from Badger Branding presented the second quarter report for the content marketing support and organic social media activities. Public Comment: None --End of Public Comment-- Action: No action taken on this item. Page 26 of 28 3 5. BUSINESS ITEMS 5.a STRATEGIC PLAN 2025-2030 (15 MIN) Representatives from Whereabout presented the 2025-2030 Strategic Plan. Public Comment: None --End of Public Comment-- Motion By Member N. Patel Second By Member Newland To approve the 2025-2030 Visit San Luis Obispo Strategic Plan. Ayes (4): Member Newland, Member Nipool Patel, Vice Chair Pearce, and Chair Bates Absent (2): Member Keller and Member Patel CARRIED (4 to 0) 5.b UNPACKING MARKETING STRATEGY (15 MIN) Representatives from Noble Studios presented the marketing plan for SLO's Unpacking episode which was created as part of a co-op with Visit SLO CAL. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5.c SLO LIFE COACH STUDIO FILMING (10 MIN) Jacqui Clark-Charlesworth, Tourism & Community Promotions Manager presented an opportunity for staff to attend the SLO Life Coach studio filming in Reno, NV funded through the available support/meetings budget. Public Comment: None --End of Public Comment-- Page 27 of 28 4 Motion By Vice Chair Pearce Second By Member N. Patel To approve the budget of $1,590 for staff to attend the SLO Life Coach studio filming. Ayes (4): Member Newland, Member Nipool Patel, Vice Chair Pearce, and Chair Bates Absent (2): Member Keller and Member Patel CARRIED (4 to 0) 6. TBID LIAISON REPORTS & COMMUNICATION 6.a HOTELIER UPDATE Chair Bates outlined Hotel SLO's partnership with the SLO International Film Festival. 6.b MARKETING COMMITTEE UPDATE - None 6.c MANAGEMENT COMMITTEE UPDATE - None 6.d PCC UPDATE - None 6.e VISIT SLO CAL UPDATE - None 6.f TOURISM PROGRAM UPDATE Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the tourism program. 7. ADJOURNMENT The meeting was adjourned at 11:13 a.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for February 12, 2025 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOA RD: XX/XX/202X Page 28 of 28