HomeMy WebLinkAbout11-18-2024 PCC Minutes
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Promotional Coordinating Committee Minutes
November 18, 2024, 5:30 p.m.
Council Hearing Room, 990 Palm Street, San Luis Obispo
PCC Members
Present:
Committee Member Maureen Forsberg, Committee Member
John Thomas, Committee Member Anni Wang, Committee
Member Robin Wolf, Vice Chair Lori Lerian, Chair Samantha
Welch
PCC Members Absent:
Committee Member Lydia Bates
City Staff Present:
Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth
_____________________________________________________________________
1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee
was called to order on November 18, 2024 at 5:29 p.m. in the Council Hearing
Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Welch.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
Jim Dantona, SLO Chamber
Brianna Harris, SLO Chamber
--End of Public Comment--
3. CONSENT
Motion By Committee Member Wang
Second By Committee Member Forsberg
To approve Consent Items 3a through 3f.
Ayes (6): Committee Member Forsberg, Committee Member Thomas, Committee
Member Wang, Committee Member Wolf, Vice Chair Lerian, and Chair Welch
Absent (1): Committee Member Bates
CARRIED (6 to 1)
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3.a MINUTES OF THE REGULAR MEETING ON OCTOBER 9, 2024
3.b 2024-25 COMMUNITY PROMOTION BUDGET REPORT
3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT
3.d SLO CHAMBER GUEST SERVICES REPORT
3.e SLO CHAMBER GRANT SUPPORT REPORT
3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT
4. PRESENTATIONS
4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (10 MIN)
No presentation done due to contractor being out sick.
4.b ARTOBER RECAP (15 MIN)
Staff and contractors Ashlee Akers, Verdin Marketing and Molly Burchett,
Badger Branding provided the results from the ARTober program.
Action: No action taken on this item.
5. BUSINESS ITEMS
5.a SUPPORT LOCAL SCOPE OF WORK (30 MIN)
Ashlee Akers presented the proposed scope of work and responded to
inquiries. The $85,000 budget will come from Economic Development
funds.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
5.b BUY LOCAL BONUS PROGRAM PLAN (15 MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
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5.c 2025-2027 COUNCIL GOAL SETTING PROCESS UPDATE (20 MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment—
Action: Consensus to move forward with recommended goals to City
Council.
6. PCC LIAISON REPORTS AND COMMUNICATION
6.a CACP LIAISON REPORT – Liaison Assignments
6.b COMMITTEE OUTREACH UPDATE – Committee Report
Member John Thomas updated the Committee on the mid-Higuera Street
development project.
Chair Samantha Welch provided an update from the Mayor/Advisory Body
Chair Quarterly lunch.
6.c TBID BOARD REPORT – TBID Meeting Minutes: October 9 & 28
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided an update on items the TBID has been working on.
6.d TOURISM PROGRAM UPDATE – Staff Report
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided an update on the Tourism Program.
7. ADJOURNMENT
The meeting was adjourned at 6:45 p.m. The next Regular Meeting of the
Promotional Coordinating Committee is scheduled for December 11, 2025 at
5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis
Obispo.
APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: 02/12/2025